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8 Evolution of print
9 DIVYA BHUDDEV
15 MARK MWAI
17 Rishi Aggarwal
20 OWN SURVEY
22 CONCLUSION
23 BIBLIOGRAPHY
introduction
FOR ADVERTISING
A Look At The Kenyan Context
F
or my personal study, Thirdly I intend to examine
I wanted to choose a different print adverts I have
topic centralized around found here in Kenya. As well as
graphic design, I chose critiquing existing designs, to
graphics because it extend my intentions I would
is an area that really like to have an extensive look
grasps my attention. I hope to at print media advertising at an
pursue a graphic communication international level. and I hope
course in university. Ive always to find these via magazines,
had a liking for lettering and newspapers and also online. To
magazines, when I was younger, achieve all these intentions for
I pondered on how attractive and my personal study I would like to
eye catching lettering and freshly gather sources to lead me in the
printed images on a magazine right direction from traditional
looked with their glossy finishes. I scripts, photographs taken by
would flip through any magazines myself of print adverts around
and newspapers I could come Nairobi that showcase different
across just to see all the different styles, layouts and techniques
lettering styles and typefaces and lastly a visit to a graphic
they used. This widened my liking design firm here in Nairobi such
for everything and anything as Creative Y and R, from this
graphic design based. Since I live visit Id like to have a chance
in Kenya I have decided to dive to meet and interview Divya
deeper into Kenyas graphics Bhuddev a print designer. Two
world specifically print media for other designers I hope to gather
advertising. I intend to investigate valuable information about the
how the world of print media print industry and their works are
has evolved over time, since print designers Mark Mwai and
the modern and contemporary Rishi Aggarwal.
periods of art (1900s) to the
present day, looking closely at
magazines, newspapers and
billboards to see how its been
adapted in the present day here
in Kenya, including exploration on
various inspirations for different
print medias and the impact it
has on the consumers (audiences)
and I fill find this through artist
interviews.
2
Last year penguin audio books
released a this brilliant print
4
campaign ad to promote audio
1
As the new avengers movie came out
books. What I think is so effective
this was a very cleverly thought of print
This print ad was created by Saatchi about this is the composition of this
ad for a band aid. Since the green hand
and Saatchi, this is the St. Basils piece, Shakespeare has been placed
depicted in the ad is of a superhero
church in Moscow. This ad was in a headphone position acting as
called hulk he has super strength so
created to promote the schusev state headphones and whispering to the
this showcases the durability of the
museum of architecture, this was a readers. This print ad was designed
band aid. I like the simplicity of this
successful print ad because you can by McCann world group India. ad as there is no words, the image
clearly see the attention to detail
stands out by itself and the viewer can
of the church and it fits an ad for
immediately get the message of the
architecture. What really makes this
ad.
interesting is how the bottom of the
church is submerged with the words
discover the full story, this makes
the viewer of this ad wonder about
the mysteries. The colors used here
are dark tones of gray and green to
emphasize the element of mystery.
3
about a 3D TV. What I find really
around the world there clever about this add is how
detailed it is and the emphasis on
have been various
5
the dinosaur, it shows a women
Here is a print advert from a magazine
print campaigns that watching the 3D dinosaur and
for GRIPEX, this clever advert was
where very popular and showing technology and its fullest
designed by Ogilvy and Mather. What
potential. Paying close attention to
successful I have picked the dinosaur the perfect details to
is eye catching about this design is
the clever imagery of the cat on the
some international ones shadows and highlights really brings
nose for this allergy ad. Simple and
the dinosaur to life. Since the women
to explain why. in the ad is pointing to the TV she
effective contrasting colors here make
wants the dinosaur to get back into the design really attractive.
the TV again depicting the vividness
of the 3D which the company is
trying to advertise.
5 Use Of Print Media For Advertising; A Look At The Kenyan Context
A LOOK AT A 1980S
BILLBOARD IN NAIROBI
This is an example of right of the bat you can tell this is an old Another aspect i realised is the
fashioned billboard as it has properties large image that heads the
what most billboards
of an old layouts. at the bottom of the billboard is hard to interpret at first
looked like in the 1900s large image you can see small printed glance. the billboard is advertising
before a more modern information which is hard to read and OMO a washing liquid and the
style of billboards since this is an old billboard you can see image shows a dull shirt compared
that modern billboards today have big , to a dirty one. it is hard to make
emerged, for example bold and straight to the point lettering that out unless you really spend
the ones we see today. rather than bulks of information. tim elooking at the billboard
EVOLUTION OF PRINT
Print media is one of the oldest forms of mass communication. It has the impact on the minds of the readers, with more in depth reporting and analysis. Here I
have created a pictoral time line to showcase the ever changing world of print media
Here is an example of work from the first artist I interviewed. the color scheme she has chosen here is
symbolic of African culture with the deep tones of mahoganies and light orchre shades. The shape the
nuts and coffee beans form is the continent of Africa, as this is a print advertisment of out of africa
nuts. The use of the coffee beans in this image enhances Kenyan heritage. And the proximity of this
advert amplifies the dominance of the image made from the nuts.
Interview
WITH DIVYA BHUDDEV
W
hen interviewing Divya difference is the leap from traditional and confusing, she also stated
Bhuddev I wanted drawing and painting to modern day as a designer want to look out for
to ask her questions digitalized art and print media that preposition and factors like images,
that showcased the has evolved. As well as asking Divya are the images appropriate?. To
extensive print media industry here about the world of print media for conclude the interview with Divya
in Kenya. Since that was a focal point advertising and the evolution of print Bhuddev made me realize some
of my personal study. On the topic I wanted to dive a little deeper and of the most authentic and good
of popular forms of print media ask her about her work, clientele, looking pieces of work come from
Divya mentioned that as everyone inspiration and important factors to when an artist has a good source
knows Kenya is not the most advance remember when creating print media of inspiration, in this instance
place in the world in terms of the advertisments. I asked Divya about Divya gets her inspiration from her
graphics world therefore she said aesthetics of Kenyan clientele and she surroundings and I think that boosts
print media designers tend to lean felt since we live In the continent of the quality of work as you end up
more on the traditional side of big Africa, she has had many clients creating something so unique and
billboards, newspaper and magazine who lean towards the sides of heritage eye- catching to the audience.
advertising, however Divyas opinion and their surroundings, for example Clientele had asked for posters and
states that the most popular in the Divya did print media designs for advertisements with elements of
ranks of print media are Billboards Airtel Kenya which is a mobile wildlife and vibrant colors that we
in Nairobi they seem to draw a lot of courier company here in Kenya and have here in Kenya, and thats a very
attention since they are big and bold. also ICEA lion insurance and since popular aesthetic. I was extremely
As well as asking Divya about the this is Nairobi, interested in Divyas inspiration to
present print world I wanted to get To explore aspects of Divyas expertise create her work since it was so diverse
her opinion on the evolution of print, in print media advertising I was and unique, she revealed that some of
I asked if she thought advertising, interested in what she had to say her biggest inspirations came from
graphics and print media has evolved when it came to important factors those many photos she hung above
from the periods from the early to remember when creating adverts. her workspace that she took herself of
1900s? (periods such as modern Divya responded that when it comes her surroundings since most of her
and contemporary art) Divya felt to a good advert use clear words, works have nature as a key element
as from the early 1900s art styles short catch phrases that are easy to included, as well as using some of
in print design have become rather understand and read, a lot of writing her favorite old existing adverts and
contemporary visually when you look can put the audience down. She also desired color schemes.
at print media. She also mentioned mentioned to remember that its
that Graphics and the world of quality over quantity and you dont
art have defiantly changed the big want any work to be overcrowded
Balance
Divya uses symentrical
balance in this
advertisement. This
emphasis a straight Contrast with colour
forward thought and adds
stability The colors are a monochrome
of greys and the bullets are
a metallic gold to draw all
attention to this area
space
The vast wide
background acts to
draw the viewer to the
focal point.
T
his was a print campaign elephants head with bullets as the colors are a monochrome
on helping elephants tusks to create a strong message of greys and the bullets are
against poachers (2016) and this really intrigues me as a metallic gold to draw all
titled FIGHT BACK. In Kenya it a creative move. Regarding attention to this area, I think that
elephant poaching poaching the typography I like the simple is a smart choice as it is one of
has become a pressing issue lettering as it draws more the first things you notice in the
and Kenyans all over are starting attention the main message piece which adds to the deep
organizations and raising money and picture of the elephant. meaning of this poster. This
to save the elephants. Divya Stencils used to emphasise a poster was issued a full page in
likes creating work revolved the message of combat. I think the daily nation last year.
around Kenya, so here you the use of color represents a
can see divya combined an melancholy atmosphere are
A
lthough this was some of Divyas first official print advertisements I think she did a great job. This
piece really reflects the fact that she said hse uses her surroundings as inspiration. In this piece
you can see the Kenyan flag, Nairobis skyline and some maasai jewelry which all reflect kenyas
heritage.
And by including all the cultural elements it makes it more appealing to Kenyan consumers. I think her
personal touch to work is incorporating Kenyan colors and elements to make her work really stand
out. This piece was presented in magazines and newspapers such as kenya buzz and the daily nation
advertsing the MSK gala in (2014). Overall I feel this piece is representing the cause of the MSK gala very
well as the piece as a whole comes of very patriotic.
R
ishi Aggarwal specializes in for art he said that I was created reflects so positively on the print
print media for advertising, to create and after viewing his advertising world as his approach
he has worked for many work I think he is not wrong about is different from the other artists I
local and international that statement. I like Rishis work have interviewed. Rishis work has
companies here in Nairobi, as it has elements of minimalism been showcased in the town center
Kenya such as MTS Mbonus, Lanco which I enjoy and although his here in Nairobi on billboards and LED
Corporate and HP Wireless internet. pieces dont have a lot of written screens along the roads as well as
Rishi was Born In Pakistan but communication the images speak his posters in local newspapers and
moved to Kenya with his parents louder than the words and you dont magazines.
when he was three years old. He has need a lot of explanation as his
always had a liking and a passion choice of image says it all. His style
Interview
with Rishi Aggarwal
R
ishi said that if he gets to
create pieces without the
clients input his mind runs
wild on ideas, if Rishi
gets projects to do without
briefs from clientele he mentioned he
loves to source his inspiration from
life experiences and he loves turning
real experiences and individual
creativity into artwork that can be
showcased in my print adverts.
Since Rishi creates work that fit into
four categories of print which are :
newspapers, magazines, posters and
billboards he likes to be very creative
with his pieces so that they can be
used in each category of print, and
since he creates for various forms
of print advertising he is often put
under pressure as more his work
is showcased that means there is
a wider audience viewing his work
therefore he settles for nothing less
than perfection.
Emphasis
Rishi has put more emphasis on
the illustration to evoke reactions.
Perhaps to get the audience
thinking/ imagine about the
item on sale.
USE OF LINE
Rishi uses line mostly diagonal
and implied , that appearto 3
point perspectives. This allows us
to percieve the the object from
the background. this activates the
compositional space.
1) Do you think print media will survive in the next few years ?
https://kenyapostcardsandkenyaphotos.wordpress.com/2015/10/27/
batch-c-of-25-old-school-images-of-kenyan-advertisements-or-kenyan-
magazines-including-guest-appearance-ads-click-on-images-to-enlarge/
https://www.behance.net/markmwai
https://www.behance.net/gallery/6648931/Lanco-Corporate-Campaign
http://slideplayer.com/slide/1585014/
WWW.print power.com
www.creativeblog.com