Dairy Food Market in Romania Market Snapshot To 2020

1.
Dairy Food Market in Romania Market Snapshot to

2020
Reference Code: CS-1183--1016-MS
Published: October 2016
www.canadean-winesandspirits.com
Dairy Food Market in Romania Market Snapshot to 2020
Table of Contents
1. Introduction................................................................................................. 5
1.1 What is this Report About?................................................................................... 5
1.2 Definitions ............................................................................................................ 5
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016 2020 ...... 5
1.2.2 Category Definitions ............................................................................................................ 5
1.2.3 Volume Units and Aggregations .......................................................................................... 7
1.2.4 Methodology Summary........................................................................................................ 8
2. Romania Dairy Food Market Analysis, 201020....................................... 9
2.1 Dairy Food Value Analysis, 201020 ................................................................... 9
2.1.1 Overall Dairy Food Market Value, 201020 ........................................................................ 9
2.1.2 Dairy Food Market Value by Category, 201020 .............................................................. 10
2.2 Dairy Food Volume Analysis, 201020 .............................................................. 12
2.2.1 Overall Dairy Food Market Volume, 201020 ................................................................... 12
2.2.2 Dairy Food Market Volume by Category, 201020 ........................................................... 13
3. Latest Events: Global Food Industry ...................................................... 15
3.1 Emmi partners with BKW to switch to sustainable electricity .............................. 15
3.2 Tims Dairy rebrands its Greek Style Yogurt range ............................................. 16
3.3 Tomlinsons Dairies to invest 14m to expand Minera facility ............................. 17
3.4 Hain Celestial's Dream non-dairy yogurt receives non-GMO project verification 18
3.5 Mller to invest 100m to tap dairy sector potential ............................................ 19
4. Appendix ................................................................................................... 20
4.1 About Canadean ................................................................................................ 20
4.2 Disclaimer .......................................................................................................... 20
2
Canadean 2016. This product is licensed and is not to be photocopied. Reference code: CS-1183-1016-MS
List of Figures
Figure 1: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020 ................................................................. 9
Figure 2: Romania Dairy Food Market Value (RON m) by Category, 201020 .......................................................................... 11
Figure 3: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020 ............................................................... 12
Figure 4: Romania Dairy Food Market Volume (Kg m) by Category, 201020 ........................................................................... 14
3
List of Tables
Table 1: Category Definitions - Dairy Food Market ...................................................................................................................... 5

Table 2: Volume Units for Dairy Food Market .............................................................................................................................. 7
Table 3: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020 .................................................................. 9
Table 4: Romania Dairy Food Market Value (RON m) by Category, 201015 ........................................................................... 10
Table 5: Romania Dairy Food Market Value (RON m) by Category, 201520 ........................................................................... 11
Table 6: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020 ................................................................ 12
Table 7: Romania Dairy Food Market Volume (Kg m) by Category, 201015 ............................................................................ 13
Table 8: Romania Dairy Food Market Volume (Kg m) by Category, 201520 ............................................................................ 14
4
1. Introduction
1.1 What is this Report About?
This report is the result of Canadeans extensive market research covering the Dairy Food market in
Romania. It provides detailed segmentation of historic and future Dairy Food market, covering key
categories and segments.
1.2 Definitions
All the data is collected in volume terms. Dairy Food market refers to domestic market only and includes
imports. Please note that rounding errors may occur.
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016
2020
1.2.2 Category Definitions
Table 1: Category Definitions - Dairy Food Market
Category Segment Definition

Butter & Butter Product made exclusively from milk and/or cream (salt and coloring are also
Spreadable Fats permitted), and containing not less than 80% by weight of milk fat e.g. Lurpak.
Spreadable Fats Spreads made by churning fresh cream or milk and can be softened to a
spreadable consistency. Spreads are made by mixing the cream/butter/milk with
vegetable oils. Examples include Lurpak Lightest Spreadable and Country Life
Spreadable.
Cheese Natural Cheese Cheese that is made directly from the coagulation and separation of milk. Natural
cheeses include unripened (cottage cheese), soft (Brie), semi-hard (Stilton), and
hard cheeses (cheddar). Examples of brands include Cracker Barrel.
Processed Cheese Products made by blending one or more types of natural cheese into a
homogeneous mass, often adding other ingredients such as salt and emulsifier.
Includes cheese spread; does not include cheese powders e.g. Kraft Singles. All
products must be at least 51% cheese.
Cream Clotted Clotted cream (also referred to as clouted cream) is the clotted part (lumps) of the
cream layer of milk which is formed by letting unpasteurized milk sit for 12 hours. It
usually is very high in fats and contains around 60% of the milk fat. Examples
include Tesco Finest Clotted Cream.
Crme Fraiche Crme Fraiche is also a soured cream and is less sour than a sour cream. It also
contains more butter fat than a sour cream (30%). It is soured with bacterial culture
and is a thickened product with a slightly tangy taste. Examples include Weight
Watchers Creme Fraiche and Yeo Valley Organic Healthy Creme Fraiche (UK).
Double Double cream is a french cream that contains at least 60% of the milk fat. It is fresh
and soft. Examples include Yeo Valley Organic Double Cream (UK).
Other (Cream) All other creams not covered in the other segments, such as flavored cream, table
creametc.
Single Single cream is a french cream that contains at least 18% fat. Its fresh and soft and
does not thicken while beating. Examples include Tesco Fresh Single Cream (UK)
and International Delight French Vanilla Creamer Singles (US).
5

Sour Sour cream contains around 18 to 20% milk fat. It differs from single cream as its
derived after deliberately fermenting the cream by adding bacteria. Its thick and is
mildly sour. Examples include Old El Paso Squeezy Sour Cream, Lucerne Sour
Cream and Simply Kraft Fat Free Sour Cream.
UHT/Longlife UHT Cream is heated on a high temperature to kill spores and to make the cream
durable. Examples include Anchor Light UHT Swirls Half Fat Real Dairy Cream.
Whipping Cream that has been beaten by a whisk or a spatula so as to make it fluffy and
light. The process of whisking doubles the cream as air bubbles are captured into it.
A whipped cream is assumes to have a 30% butter fat. It can be used over cakes,
pastries or coffee. Examples include Anchor Extra Thick Whipped Cream UHT (UK)
and Lucerne Whipping Cream Heavy Ultra Pasteurized - Pint (US).
Dairy-based & Cheesecakes A chilled dessert of creamy filling made of flour, eggs, cream, sugar and lots of
Soy Desserts cheese and topped with fruit or jelly. Examples include Sara Lee Golden Baked
New York Style Premium Classic Cheesecake (US)
Flans A simple chilled dessert that is usually round in shape with an open-topped jelly or
(Puddings/Desserts) fruit and has a sweet filling. Flans can also have a rich custard filling or fruit fillings.
Does not include Savory based flans. Examples include Edlers Large Flan
Case(UK) and Dgari Custard Flan Caramel Dessert (US).
Fools A cold dessert that has ingredients such as pureed fruit mixed, fruit essence with
whipped cream or custard. Examples include Tesco Gooseberry Fool (UK).
Frozen Frozen puddings or desserts that contain dairy based ingredients. Examples
Puddings/Desserts include Aunt Bessie's Bramley Apple Crumble, Aunt Bessie's Jam Roly Poly and
Weight Watchers Caramel Crunch Desserts (UK).
Mousses A chilled dessert made with flavored whipped cream like fruit or chocolate, eggs
and gelatin. It is soft and fluffy. Examples include Yoplait Chocolate Mousse Whips
(US) and Cadbury Chocolate Mousse (UK).
Others(Puddings/Des All other Dairy-based & Soy Desserts not covered in other segments.
serts)
Soy Desserts Soy Desserts - these are non-dairy chilled desserts based on soy extracts. It
includes non-dairy equivalents to yogurts, fromage frais, cheesecakes, flans and
mousses. Does not include frozen desserts. Example includes the Alpro yogurt
range.
Trifles A chilled dessert that is arranged in layers with any of the following ingredients -
fruit, thick solidified custard, fruit jelly or juice, sponge cake and whipped cream.
Trifles may also contain sponge cake soaked with wine or spirits. Examples include
Cream fields Strawberry Trifle (UK).
Drinkable Yogurt Drinkable Yogurt Yogurt sold for the primary purpose of drinking. Includes Yakult and other probiotic
drinks and products such as Yop and Laban.
Fromage Frais & Fromage Frais & Quark (pronounced kvark) include Quark cheese products (made fresh cheese
Quark Quark product ) and Fromage Frais includes creamy soft cheese made with whole or
skimmed milk and cream. It is basically unripened cheese that underwent a mostly
lactic fermentation and must must contain live flora at the time of sale to the
consumer. Product example Isigny Ste-Mre and Onken Quark.
Milk Buttermilk Slightly sour liquid left after butter has been churned, used in baking or consumed
as a drink (or) sour milk made by adding certain microorganisms to sweet milk.
Includes fermented milk products.
Concentrated Milk Condensed or evaporated milk. Condensed milk is a thick, sweet milk product from
which water has been removed and to which sugar has been added. Evaporated
milk is unsweetened condensed milk made from homogenized milk.
Liquid Milk Liquid milk that has a milk fat percentage of less than 5%. Covers skimmed, semi-
skimmed and whole milk. Examples include Dairy Farmers Of America (USA), Dairy
Crest (UK)
6

Powdered Milk Includes flavored and unflavored skim milk powder, whole milk powder, and
buttermilk powder. Does not include infant formula.
Soymilk & Soy Drinks Soy Drinks - Soy (or "soya") drinks are plain or flavoured dairy-free beverages
Soydrinks made using soy extracts. They are positioned as regular beverages (competing
against soft drinks) rather than as straight alternatives to liquid milk. E.g. Alpro's
Soya Dairy Free Shakes
Soy Milk & Cream Soy Milk & Cream - Soy (or "soya") based milks and creams which are positioned
as an alternative to either liquid milk or cream. Examples include Dean Foods Silk
Soymilk, Alpro Soya.
Yogurt Frozen Yogurt Often sweetened or flavored with fruit or chocolate, frozen yogurt is prepared from
milk and curdled with bacteria. Has a longer shelf life and is frozen and in set form.
Examples include Yoo Moo Frozen Yogurt Strawbmoo (UK) and Ben & Jerrys Fro
Yo Frozen Yogurt (US).
Set Yogurt Flavored or unflavored, sweetened or unsweetened coagulated milk product
obtained by specific lactic fermentation e.g. Breyer's yogurt, Mller, Shape. Does
not include yogurts marketed as drinks.
Source: Canadean Canadean
1.2.3 Volume Units and Aggregations
Table 2: Volume Units for Dairy Food Market
Category Segment Units

Dairy Food Butter & Spreadable Fats Kg m
Cheese Kg m
Cream Kg m
Dairy-based & Soy Desserts Kg m
Drinkable Yogurt Kg m
Fromage Frais & Quark Kg m
Milk Kg m
Soymilk & Soydrinks Kg m
Yogurt Kg m
7
1.2.4 Methodology Summary
In order to create the data for all the reports in this series and ensure its robustness, a comprehensive
and empirically robust research methodology has been adopted. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling.
Furthermore, all definitions are standardized across products and countries to ensure comparability.
The two main research methods, secondary research and primary research (the program of interviewing
industry contacts), are brought together and because both sets of research processes have been
designed in conjunction with each other they can be combined and consolidated into the final, integrated
data sets.
The secondary research process involves covering publicly available sources, trade associations,
specialist databases, company annual reports, and industry publications. While primary research involves
a major program of interviewing leading industry executives for each category covered in each country
all with local country experts; typically brand, product and marketing managers for major brands within
each country. These processes help analysts in capturing both qualitative and quantitative information
about the market.
The final stage of the process is the triangulation of inputs obtained from all the research methods with
the analysts own understanding of the market in order to finalize the data. Once the data is finalized, it
goes through various top level quality checks prior to publishing.
8
2. Romania Dairy Food Market Analysis, 201020

2.1 Dairy Food Value Analysis, 201020
2.1.1 Overall Dairy Food Market Value, 201020
The overall market value of the Romanian Dairy Food market grew by 5.15% from 2014 through 2015,
which is forecast to register a compound annual growth rate (CAGR) of 5.65% from 2015 through 2020.
The market has seen its highest growth rate during 2015, when the market grew by 5.15%
Table 3: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Value 9,161.72 9,153.0 9,618.0 10,006.3 10,490.2 11,030.8 11,629.4 12,292.2 13,006.4 13,785.4 14,522.9
Y-o-Y growth -0.10% 5.08% 4.04% 4.84% 5.15% 5.43% 5.70% 5.81% 5.99% 5.35%
Figure 1: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020
16,000.0 7.00%
14,000.0 6.00%
Dairy Food Market Value (RON m)
12,000.0 5.00%
Growth % (Y-O-Y)
10,000.0 4.00%
8,000.0 3.00%
6,000.0 2.00%
4,000.0 1.00%
2,000.0 0.00%
0.0 -1.00%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Value Y-O-Y growth %
9
2.1.2 Dairy Food Market Value by Category, 201020
In 2015, Milk was the largest category in the Romanian Dairy Food market, accounting for 41.56% of the
total market with a value of RON 4,584.8 million. Yogurt was the fastest growing category of Romanian
Dairy Food market during the review period, registering a CAGR of 12.25%, which is expected to register
a growth of 12.23% during the forecast period.
Table 4: Romania Dairy Food Market Value (RON m) by Category, 201015

CAGR
Category 2010 2011 2012 2013 2014 2015 201015
Butter & Spreadable
Fats 1,230.33 1,316.31 1,408.42 1,508.69 1,617.49 1,735.64 7.12%
Cheese 1,986.53 2,091.97 2,206.73 2,331.76 2,466.41 2,611.85 5.63%
Cream 68.21 73.21 78.67 84.62 91.13 98.24 7.57%

Dairy-based & Soy
Desserts 143.44 150.36 157.86 165.99 174.82 184.38 5.15%
Drinkable Yogurt 195.59 218.52 234.71 245.46 255.30 267.67 6.48%

Fromage Frais &
Quark - - - - - - -
Milk 4,667.18 4,320.79 4,430.05 4,438.25 4,503.12 4,584.84 -0.36%
Soymilk & Soydrinks 55.11 67.70 73.88 80.09 87.37 95.39 11.60%
Yogurt 815.32 914.14 1,027.72 1,151.40 1,294.59 1,452.78 12.25%
Overall 9,161.72 9,153.01 9,618.04 10,006.26 10,490.21 11,030.78 3.78%
10
Table 5: Romania Dairy Food Market Value (RON m) by Category, 201520

CAGR
Category 2015 2016 2017 2018 2019 2020 201520
Butter & Spreadable
Fats 1,735.64 1,864.71 2,005.83 2,159.70 2,328.12 2,486.76 7.46%
Cheese 2,611.85 2,769.33 2,940.09 3,125.04 3,326.01 3,516.31 6.13%
Cream 98.24 106.04 114.60 124.00 134.33 144.04 7.95%

Dairy-based & Soy
Desserts 184.38 194.76 206.05 218.33 231.70 244.35 5.79%

Fromage Frais &
Quark - - - - - - -
Milk 4,584.84 4,680.70 4,787.45 4,887.61 4,985.16 5,084.83 2.09%
Yogurt 1,452.78 1,632.94 1,838.88 2,073.19 2,340.89 2,586.34 12.23%
Overall 11,030.78 11,629.41 12,292.24 13,006.43 13,785.45 14,522.89 5.65%
Figure 2: Romania Dairy Food Market Value (RON m) by Category, 201020
16,000
14,000
Dairy Food Market Value by Category (RON m)
Yogurt
12,000
Soymilk & Soy Drinks
10,000 Milk
Fromage Frais & Quark

8,000
Drinkable Yogurt
6,000
Dairy-Based & Soy-Based
Desserts
4,000 Cream
Cheese
2,000
Butter & Spreadable Fats
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
11
2.2 Dairy Food Volume Analysis, 201020

2.2.1 Overall Dairy Food Market Volume, 201020
The overall market value of the Romanian Dairy Food market grew by 2.51% from 2014 through 2015,
which is forecast to register a compound annual growth rate (CAGR) of 3.01% from 2015 through 2020.
The market has seen itsslowest decline rate during 2015, when the market grew by 2.51%
Table 6: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Volume 1,008.6 951.8 972.0 976.0 990.8 1,015.6 1,044.1 1,076.2 1,109.4 1,144.6 1,178.0
Y-o-Y growth -5.64% 2.13% 0.41% 1.51% 2.51% 2.80% 3.08% 3.08% 3.18% 2.92%
Figure 3: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020
1,400.0 4.00%
3.00%
Dairy Food Market Volume (Kg m)
1,200.0
2.00%
1,000.0 1.00%
Growth % (Y-O-Y)
0.00%
800.0
-1.00%
-2.00%
600.0
-3.00%
400.0 -4.00%
-5.00%
200.0
-6.00%
0.0 -7.00%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Volume Y-o-Y Growth %
12
2.2.2 Dairy Food Market Volume by Category, 201020
In 2015, Milk was the largest category in the Romanian Dairy Food market, accounting for 70.94% of the
total market with a volume of 720.51 kg million. Yogurt was the fastest growing category of Romanian
Dairy Food market during the review period, registering a CAGR of 10.38%, which is expected to register
a growth of 10.48% during the forecast period.
Table 7: Romania Dairy Food Market Volume (Kg m) by Category, 201015

CAGR
Category 2010 2011 2012 2013 2014 2015 201015
Butter & Spreadable
Fats 40.07 42.34 44.76 47.34 50.08 53.00 5.75%
Cheese 48.73 50.86 53.14 55.56 58.12 60.84 4.54%
Cream 5.28 5.61 5.96 6.34 6.74 7.17 6.31%

Dairy-based & Soy
Desserts 7.24 7.50 7.79 8.09 8.41 8.75 3.87%

Fromage Frais &
Quark - - - - - - -
Milk 801.80 728.90 733.02 719.99 716.32 720.51 -2.12%
Yogurt 84.05 92.60 102.14 112.75 124.57 137.75 10.38%
Overall 1,008.61 951.77 972.03 976.00 990.78 1,015.62 0.14%
13
Table 8: Romania Dairy Food Market Volume (Kg m) by Category, 201520

CAGR
Category 2015 2016 2017 2018 2019 2020 201520
Butter & Spreadable
Fats 53.00 56.11 59.44 62.99 66.78 70.41 5.85%
Cheese 60.84 63.72 66.78 70.03 73.49 76.81 4.77%
Cream 7.17 7.64 8.15 8.69 9.28 9.84 6.53%

Dairy-based & Soy
Desserts 8.75 9.12 9.50 9.92 10.36 10.78 4.26%

Fromage Frais &
Quark - - - - - - -
Milk 720.51 726.69 734.34 740.72 746.41 752.15 0.86%

Soymilk &
Soydrinks 3.99 4.20 4.42 4.65 4.89 5.15 5.23%
Yogurt 137.75 152.45 168.86 187.20 207.71 226.77 10.48%
Overall 1,015.62 1,044.07 1,076.18 1,109.38 1,144.60 1,178.02 3.01%
Figure 4: Romania Dairy Food Market Volume (Kg m) by Category, 201020
1,400
Dairy Food Market Volume by Category (Kg m)
Yogurt
1,200
Soymilk & Soy Drinks
1,000 Milk
Fromage Frais & Quark

800
Drinkable Yogurt
600 Dairy-Based & Soy-Based

Desserts
Cream
400
Cheese
Butter & Spreadable Fats

200
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
14
3. Latest Events: Global Food Industry

3.1 Emmi partners with BKW to switch to sustainable electricity
Emmi has committed to reducing its CO2 emissions by 25 % by 2020. In an important step towards
meeting this objective, the largest Swiss milk processor is switching to sustainable electricity.
To this end, it is set to rely entirely on renewable energy and on BKW as its partner. BKW will supply
Emmi with around 110 gigawatt hours of hydroelectricity a year enough to meet the needs of all
Emmi facilities in Switzerland.
As part of its commitment to sustainability, Emmi has decided to rely entirely on hydroelectricity for all
of its 36 facilities in Switzerland, enabling the largest Swiss milk processor to reduce its annual CO2
emissions by 14000 tonnes.
BKW was already supplying several Emmi locations with electricity. Based on the positive
experiences, as well as its know-how and extensive offering, Emmi has now opted for a full supply
from BKW. From 2017, BKW is set to supply all Emmi production sites in Switzerland with around 110
gigawatt hours of electricity each year for a period of three years.
Max Peter, Head of Retail and Supply Chain Management Switzerland at Emmi, says: With its
innovative and flexible procurement model, BKW will enable us to optimally satisfy our electricity
requirements as well as take an important step towards meeting our CO2 reduction targets.
Christoph Matter, Head of Sales at BKW, adds: We are delighted to be able to supply an important
customer in Emmi with sustainable hydroelectricity throughout Switzerland.
Other services that Emmi will be able to benefit from besides the supply of electricity include the BKW
Club. Comprising a wealth of information from the latest analyses of load profile valuations on the
stock exchange to the monitoring of defined limits this online tool provides compact assistance for
the energy industry and is available to all of BKWs major customers..
15
3.2 Tims Dairy rebrands its Greek Style Yogurt range

British yogurt brand Tims Dairy has rebranded its bio-live luxury Greek Style Yogurt range.
The stand-out kraft appeal and flavor images and colors were retained, while introducing new lighter
banners to reinforce the brand for consumers with repetition on back of pot label.
The Greek Style Natural range will come in 200g/500g pack, while Raspberry, Blackcurrants, Honey
or Vanilla variants will be available in 175g/450g pack.
Tims Dairy managing director Chris Timotheou said: We know how busy consumers are, so its our
duty to provide the information they need to make their buying decisions as clearly and concisely as
possible.
These attractively rebranded pot labels and lids reinforce our shelf presence and branding, and save
time for consumers.
16
3.3 Tomlinsons Dairies to invest 14m to expand Minera facility

Tomlinsons Dairies has announced that it will invest 14m to expand its milk processing plant in
Minera, Wales.
The expansion plan comes in wake of bagging a supply contract from Sainsbury for its stores in
Wales and also in some parts of England, reported the Leader.
The Welsh dairy company is looking to expand its plant in three stages.
In the first stage, it will expand its cold storage area besides creating additional office
accommodation.
Upon approval, the first and the second phases of the expansion are expected to create a total of 53
new jobs. Another seven jobs will be added in the final phase relating to the production of milk bottles
in the facility.
While the dairy has enough production capacity to create more milk, its present cold storage is not
enough to meet the increased demand following the Sainsburys supply contract.
Since 2012, Tomlinsons Dairies has been operating on a 70,000ft2 facility which has a production
capacity of more than 100 million litres of milk a year. It currently has 170 employees as reported by
the BBC.
The dairy company is expected to get a grant from Wrexham Councils planning committee to meet
financing needs for the expansion.
In May this year, British supermarket chain Sainsburys gave supplier contracts to two additional milk
processors Tomlinsons Dairies and Medina. The contracts would be in effect from July 2017 till
2020..
17
3.4 Hain Celestial's Dream non-dairy yogurt receives non-GMO

project verification
We are pleased to announce that all flavors of Dream Non-Dairy Yogurt have earned verification from
the Non-GMO Project, a mission-driven nonprofit organization dedicated to building and protecting a
non-GMO food supply.
These products include Almond Dream and Coconut Dream refrigerated non-dairy yogurts that
contain live and active cultures.
Available in a wide range of flavors including Vanilla, Strawberry and Mixed Berry, they provide a
solution for consumers seeking a dairy-, gluten- and/or soy- free lifestyle or for those who just want to
enjoy these delicious flavored yogurts.
"Dream Non-Dairy Yogurts have always been made with high quality ingredients, and the verification
from the Non-GMO Project provides an additional level of assurance to our consumers and
customers," said Basel Nassar, Chief Operating Officer of Hain Refrigerated Foods Division. "The
Non-GMO Project is such a trusted organization and provides a rigorous approval process from
ingredient sourcing through manufacturing to ensure that genetically modified organisms (GMOs) are
not intentionally added to products. We are proud to carry their seal on our products."
Look for the seal appearing on packaging immediately.Dream Non-Dairy Yogurts are perfect for
snacking, adding to smoothies or enjoying with your favorite toppings. They also make a great
ingredient in your favorite baking, dressing and dip recipes!
Almond Dream and Coconut Dream are brands of The Hain Celestial Group, Inc., a leading natural
and organic products company with operations in North America, Europe and India providing
consumers with A Healthier Way of Life.
18
3.5 Mller to invest 100m to tap dairy sector potential

Germany based global dairy giant Mller has confirmed an investment of 100m targeted at tapping
the estimated growth of 700m in the dairy produce sector by 2020.
The investment will be made in improving its operational, innovation as well as marketing capabilities
over the next 18 months.
The dairy producer said that the investment will further reinforce its capabilities in liquid milk, cream,
butter, ingredients and also in yogurt and chilled desserts.
Mller Group CEO Ronald Kers said: The Mller brand is already ahead of Coca-Cola and
Cadburys Dairy Milk in the top 10 most purchased fast moving consumer goods brands in the UK,
picked from supermarket shelves 207 million times each year.
Now we want to use our leadership position in dairy to rev up the engine and work collaboratively
with our customers and of course our farmers to delight consumers and realise the untapped potential
that exists to grow this amazing category.
Mller plans to upgrade its existing capacity and capabilities of facilities related to its milk, ingredients,
yogurt and desserts businesses.
As part of the new investment, the company will also install new filling lines at the plants.
In May, the dairy producer announced an investment of 15m in its Scotland based milk diary at
Bellshill as part of its strategic review.
The dairy firm had also confirmed that it would wind down milk processing at its smaller Aberdeen
and East Kilbride dairies.
19
4. Appendix
4.1 About Canadean
Canadean has a long-held reputation for providing valuable and in-depth market research initially built
up in beverages, and now operates across the FMCG market and related industries, including
packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.
Building on Canadeans 40 years of experience as the leading market research and analysis provider
to the beverage industry, Canadean has continually enhanced and refined its specialist research
skills and market intelligence tools. Its unique B2B research base has been strengthened with
consumer research capability, offering a highly effective combination of deeply profiled panels,
experiential survey designs and in-market expertise.
Canadean specialize in conducting online survey panels, producing in-depth market insight reports
through qualitative and quantitative in-country analysis as well as offering clients a bespoke
consultancy service tailored to address each clients specific business needs.
Canadeans research covers the entire spectrum of the consumer value chain, from suppliers,
manufacturers, distribution channels through to consumer insights and trends.
4.2 Disclaimer
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Dairy Food Market in Romania Market Snapshot To 2020

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Dairy Food Market in Romania Market Snapshot to

Reference Code: CS-1183--1016-MS

Published: October 2016

Table 1: Category Definitions - Dairy Food Market ...................................................................................................................... 5

1.2.2 Category Definitions

Table 1: Category Definitions - Dairy Food Market

Category Segment Definition

Table 1: Category Definitions - Dairy Food Market

Category Segment Definition

Table 1: Category Definitions - Dairy Food Market

Category Segment Definition

Source: Canadean Canadean

1.2.3 Volume Units and Aggregations

Table 2: Volume Units for Dairy Food Market

Category Segment Units

Dairy-based & Soy Desserts Kg m

Fromage Frais & Quark Kg m

Soymilk & Soydrinks Kg m

Source: Canadean Canadean

1.2.4 Methodology Summary

2. Romania Dairy Food Market Analysis, 201020

Source: Canadean Canadean

Source: Canadean Canadean

2.1.2 Dairy Food Market Value by Category, 201020

Table 4: Romania Dairy Food Market Value (RON m) by Category, 201015

Cheese 1,986.53 2,091.97 2,206.73 2,331.76 2,466.41 2,611.85 5.63%

Cream 68.21 73.21 78.67 84.62 91.13 98.24 7.57%

Drinkable Yogurt 195.59 218.52 234.71 245.46 255.30 267.67 6.48%

Milk 4,667.18 4,320.79 4,430.05 4,438.25 4,503.12 4,584.84 -0.36%

Yogurt 815.32 914.14 1,027.72 1,151.40 1,294.59 1,452.78 12.25%

Overall 9,161.72 9,153.01 9,618.04 10,006.26 10,490.21 11,030.78 3.78%

Source: Canadean Canadean

Table 5: Romania Dairy Food Market Value (RON m) by Category, 201520

Cheese 2,611.85 2,769.33 2,940.09 3,125.04 3,326.01 3,516.31 6.13%

Cream 98.24 106.04 114.60 124.00 134.33 144.04 7.95%

Drinkable Yogurt 267.67 277.09 286.62 295.93 305.51 314.50 3.28%

Milk 4,584.84 4,680.70 4,787.45 4,887.61 4,985.16 5,084.83 2.09%

Yogurt 1,452.78 1,632.94 1,838.88 2,073.19 2,340.89 2,586.34 12.23%

Overall 11,030.78 11,629.41 12,292.24 13,006.43 13,785.45 14,522.89 5.65%

Source: Canadean Canadean

Figure 2: Romania Dairy Food Market Value (RON m) by Category, 201020

Fromage Frais & Quark

Source: Canadean Canadean

2.2 Dairy Food Volume Analysis, 201020

Source: Canadean Canadean

Market Volume Y-o-Y Growth %

Source: Canadean Canadean

2.2.2 Dairy Food Market Volume by Category, 201020

Table 7: Romania Dairy Food Market Volume (Kg m) by Category, 201015

Cheese 48.73 50.86 53.14 55.56 58.12 60.84 4.54%

Cream 5.28 5.61 5.96 6.34 6.74 7.17 6.31%

Drinkable Yogurt 18.90 20.70 21.80 22.35 22.79 23.61 4.55%

Milk 801.80 728.90 733.02 719.99 716.32 720.51 -2.12%

Yogurt 84.05 92.60 102.14 112.75 124.57 137.75 10.38%

Overall 1,008.61 951.77 972.03 976.00 990.78 1,015.62 0.14%

Source: Canadean Canadean

Table 8: Romania Dairy Food Market Volume (Kg m) by Category, 201520

Cheese 60.84 63.72 66.78 70.03 73.49 76.81 4.77%

Cream 7.17 7.64 8.15 8.69 9.28 9.84 6.53%

Drinkable Yogurt 23.61 24.15 24.68 25.17 25.67 26.11 2.03%

Milk 720.51 726.69 734.34 740.72 746.41 752.15 0.86%

Yogurt 137.75 152.45 168.86 187.20 207.71 226.77 10.48%