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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
Table of Contents
1. Introduction................................................................................................. 5
1.1 What is this Report About?................................................................................... 5
1.2 Definitions ............................................................................................................ 5
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016 2020 ...... 5
1.2.2 Category Definitions ............................................................................................................ 5
1.2.3 Volume Units and Aggregations .......................................................................................... 7
1.2.4 Methodology Summary........................................................................................................ 8
2. Romania Dairy Food Market Analysis, 201020....................................... 9
2.1 Dairy Food Value Analysis, 201020 ................................................................... 9
2.1.1 Overall Dairy Food Market Value, 201020 ........................................................................ 9
2.1.2 Dairy Food Market Value by Category, 201020 .............................................................. 10
2.2 Dairy Food Volume Analysis, 201020 .............................................................. 12
2.2.1 Overall Dairy Food Market Volume, 201020 ................................................................... 12
2.2.2 Dairy Food Market Volume by Category, 201020 ........................................................... 13
3. Latest Events: Global Food Industry ...................................................... 15
3.1 Emmi partners with BKW to switch to sustainable electricity .............................. 15
3.2 Tims Dairy rebrands its Greek Style Yogurt range ............................................. 16
3.3 Tomlinsons Dairies to invest 14m to expand Minera facility ............................. 17
3.4 Hain Celestial's Dream non-dairy yogurt receives non-GMO project verification 18
3.5 Mller to invest 100m to tap dairy sector potential ............................................ 19
4. Appendix ................................................................................................... 20
4.1 About Canadean ................................................................................................ 20
4.2 Disclaimer .......................................................................................................... 20
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
List of Figures
Figure 1: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020 ................................................................. 9
Figure 2: Romania Dairy Food Market Value (RON m) by Category, 201020 .......................................................................... 11
Figure 3: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020 ............................................................... 12
Figure 4: Romania Dairy Food Market Volume (Kg m) by Category, 201020 ........................................................................... 14
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
List of Tables
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
1. Introduction
1.1 What is this Report About?
This report is the result of Canadeans extensive market research covering the Dairy Food market in
Romania. It provides detailed segmentation of historic and future Dairy Food market, covering key
categories and segments.
1.2 Definitions
All the data is collected in volume terms. Dairy Food market refers to domestic market only and includes
imports. Please note that rounding errors may occur.
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016
2020
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Canadean 2016. This product is licensed and is not to be photocopied. Reference code: CS-1183-1016-MS
Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
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Canadean 2016. This product is licensed and is not to be photocopied. Reference code: CS-1183-1016-MS
Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
Cheese Kg m
Cream Kg m
Drinkable Yogurt Kg m
Milk Kg m
Yogurt Kg m
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
In order to create the data for all the reports in this series and ensure its robustness, a comprehensive
and empirically robust research methodology has been adopted. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling.
Furthermore, all definitions are standardized across products and countries to ensure comparability.
The two main research methods, secondary research and primary research (the program of interviewing
industry contacts), are brought together and because both sets of research processes have been
designed in conjunction with each other they can be combined and consolidated into the final, integrated
data sets.
The secondary research process involves covering publicly available sources, trade associations,
specialist databases, company annual reports, and industry publications. While primary research involves
a major program of interviewing leading industry executives for each category covered in each country
all with local country experts; typically brand, product and marketing managers for major brands within
each country. These processes help analysts in capturing both qualitative and quantitative information
about the market.
The final stage of the process is the triangulation of inputs obtained from all the research methods with
the analysts own understanding of the market in order to finalize the data. Once the data is finalized, it
goes through various top level quality checks prior to publishing.
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
The overall market value of the Romanian Dairy Food market grew by 5.15% from 2014 through 2015,
which is forecast to register a compound annual growth rate (CAGR) of 5.65% from 2015 through 2020.
The market has seen its highest growth rate during 2015, when the market grew by 5.15%
Table 3: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Value 9,161.72 9,153.0 9,618.0 10,006.3 10,490.2 11,030.8 11,629.4 12,292.2 13,006.4 13,785.4 14,522.9
Y-o-Y growth -0.10% 5.08% 4.04% 4.84% 5.15% 5.43% 5.70% 5.81% 5.99% 5.35%
Figure 1: Romania Dairy Food Market Value (RON m) and Growth (Y-o-Y), 201020
16,000.0 7.00%
14,000.0 6.00%
Dairy Food Market Value (RON m)
12,000.0 5.00%
Growth % (Y-O-Y)
10,000.0 4.00%
8,000.0 3.00%
6,000.0 2.00%
4,000.0 1.00%
2,000.0 0.00%
0.0 -1.00%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Value Y-O-Y growth %
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
In 2015, Milk was the largest category in the Romanian Dairy Food market, accounting for 41.56% of the
total market with a value of RON 4,584.8 million. Yogurt was the fastest growing category of Romanian
Dairy Food market during the review period, registering a CAGR of 12.25%, which is expected to register
a growth of 12.23% during the forecast period.
Soymilk & Soydrinks 55.11 67.70 73.88 80.09 87.37 95.39 11.60%
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
Soymilk & Soydrinks 95.39 103.85 112.72 122.63 133.71 145.76 8.85%
16,000
14,000
Dairy Food Market Value by Category (RON m)
Yogurt
12,000
Soymilk & Soy Drinks
10,000 Milk
Cheese
2,000
Butter & Spreadable Fats
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
The overall market value of the Romanian Dairy Food market grew by 2.51% from 2014 through 2015,
which is forecast to register a compound annual growth rate (CAGR) of 3.01% from 2015 through 2020.
The market has seen itsslowest decline rate during 2015, when the market grew by 2.51%
Table 6: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Market Volume 1,008.6 951.8 972.0 976.0 990.8 1,015.6 1,044.1 1,076.2 1,109.4 1,144.6 1,178.0
Y-o-Y growth -5.64% 2.13% 0.41% 1.51% 2.51% 2.80% 3.08% 3.08% 3.18% 2.92%
Figure 3: Romania Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 201020
1,400.0 4.00%
3.00%
Dairy Food Market Volume (Kg m)
1,200.0
2.00%
1,000.0 1.00%
Growth % (Y-O-Y)
0.00%
800.0
-1.00%
-2.00%
600.0
-3.00%
400.0 -4.00%
-5.00%
200.0
-6.00%
0.0 -7.00%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
In 2015, Milk was the largest category in the Romanian Dairy Food market, accounting for 70.94% of the
total market with a volume of 720.51 kg million. Yogurt was the fastest growing category of Romanian
Dairy Food market during the review period, registering a CAGR of 10.38%, which is expected to register
a growth of 10.48% during the forecast period.
Soymilk & Soydrinks 2.53 3.25 3.43 3.58 3.76 3.99 9.54%
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
1,400
Dairy Food Market Volume by Category (Kg m)
Yogurt
1,200
Soymilk & Soy Drinks
1,000 Milk
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
To this end, it is set to rely entirely on renewable energy and on BKW as its partner. BKW will supply
Emmi with around 110 gigawatt hours of hydroelectricity a year enough to meet the needs of all
Emmi facilities in Switzerland.
As part of its commitment to sustainability, Emmi has decided to rely entirely on hydroelectricity for all
of its 36 facilities in Switzerland, enabling the largest Swiss milk processor to reduce its annual CO2
emissions by 14000 tonnes.
BKW was already supplying several Emmi locations with electricity. Based on the positive
experiences, as well as its know-how and extensive offering, Emmi has now opted for a full supply
from BKW. From 2017, BKW is set to supply all Emmi production sites in Switzerland with around 110
gigawatt hours of electricity each year for a period of three years.
Max Peter, Head of Retail and Supply Chain Management Switzerland at Emmi, says: With its
innovative and flexible procurement model, BKW will enable us to optimally satisfy our electricity
requirements as well as take an important step towards meeting our CO2 reduction targets.
Christoph Matter, Head of Sales at BKW, adds: We are delighted to be able to supply an important
customer in Emmi with sustainable hydroelectricity throughout Switzerland.
Other services that Emmi will be able to benefit from besides the supply of electricity include the BKW
Club. Comprising a wealth of information from the latest analyses of load profile valuations on the
stock exchange to the monitoring of defined limits this online tool provides compact assistance for
the energy industry and is available to all of BKWs major customers..
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
The stand-out kraft appeal and flavor images and colors were retained, while introducing new lighter
banners to reinforce the brand for consumers with repetition on back of pot label.
The Greek Style Natural range will come in 200g/500g pack, while Raspberry, Blackcurrants, Honey
or Vanilla variants will be available in 175g/450g pack.
Tims Dairy managing director Chris Timotheou said: We know how busy consumers are, so its our
duty to provide the information they need to make their buying decisions as clearly and concisely as
possible.
These attractively rebranded pot labels and lids reinforce our shelf presence and branding, and save
time for consumers.
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
The expansion plan comes in wake of bagging a supply contract from Sainsbury for its stores in
Wales and also in some parts of England, reported the Leader.
The Welsh dairy company is looking to expand its plant in three stages.
In the first stage, it will expand its cold storage area besides creating additional office
accommodation.
Upon approval, the first and the second phases of the expansion are expected to create a total of 53
new jobs. Another seven jobs will be added in the final phase relating to the production of milk bottles
in the facility.
While the dairy has enough production capacity to create more milk, its present cold storage is not
enough to meet the increased demand following the Sainsburys supply contract.
Since 2012, Tomlinsons Dairies has been operating on a 70,000ft2 facility which has a production
capacity of more than 100 million litres of milk a year. It currently has 170 employees as reported by
the BBC.
The dairy company is expected to get a grant from Wrexham Councils planning committee to meet
financing needs for the expansion.
In May this year, British supermarket chain Sainsburys gave supplier contracts to two additional milk
processors Tomlinsons Dairies and Medina. The contracts would be in effect from July 2017 till
2020..
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
These products include Almond Dream and Coconut Dream refrigerated non-dairy yogurts that
contain live and active cultures.
Available in a wide range of flavors including Vanilla, Strawberry and Mixed Berry, they provide a
solution for consumers seeking a dairy-, gluten- and/or soy- free lifestyle or for those who just want to
enjoy these delicious flavored yogurts.
"Dream Non-Dairy Yogurts have always been made with high quality ingredients, and the verification
from the Non-GMO Project provides an additional level of assurance to our consumers and
customers," said Basel Nassar, Chief Operating Officer of Hain Refrigerated Foods Division. "The
Non-GMO Project is such a trusted organization and provides a rigorous approval process from
ingredient sourcing through manufacturing to ensure that genetically modified organisms (GMOs) are
not intentionally added to products. We are proud to carry their seal on our products."
Look for the seal appearing on packaging immediately.Dream Non-Dairy Yogurts are perfect for
snacking, adding to smoothies or enjoying with your favorite toppings. They also make a great
ingredient in your favorite baking, dressing and dip recipes!
Almond Dream and Coconut Dream are brands of The Hain Celestial Group, Inc., a leading natural
and organic products company with operations in North America, Europe and India providing
consumers with A Healthier Way of Life.
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
The investment will be made in improving its operational, innovation as well as marketing capabilities
over the next 18 months.
The dairy producer said that the investment will further reinforce its capabilities in liquid milk, cream,
butter, ingredients and also in yogurt and chilled desserts.
Mller Group CEO Ronald Kers said: The Mller brand is already ahead of Coca-Cola and
Cadburys Dairy Milk in the top 10 most purchased fast moving consumer goods brands in the UK,
picked from supermarket shelves 207 million times each year.
Now we want to use our leadership position in dairy to rev up the engine and work collaboratively
with our customers and of course our farmers to delight consumers and realise the untapped potential
that exists to grow this amazing category.
Mller plans to upgrade its existing capacity and capabilities of facilities related to its milk, ingredients,
yogurt and desserts businesses.
As part of the new investment, the company will also install new filling lines at the plants.
In May, the dairy producer announced an investment of 15m in its Scotland based milk diary at
Bellshill as part of its strategic review.
The dairy firm had also confirmed that it would wind down milk processing at its smaller Aberdeen
and East Kilbride dairies.
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Dairy Food Market in Romania Market Snapshot to 2020
Published: October 2016
4. Appendix
4.1 About Canadean
Canadean has a long-held reputation for providing valuable and in-depth market research initially built
up in beverages, and now operates across the FMCG market and related industries, including
packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.
Building on Canadeans 40 years of experience as the leading market research and analysis provider
to the beverage industry, Canadean has continually enhanced and refined its specialist research
skills and market intelligence tools. Its unique B2B research base has been strengthened with
consumer research capability, offering a highly effective combination of deeply profiled panels,
experiential survey designs and in-market expertise.
Canadean specialize in conducting online survey panels, producing in-depth market insight reports
through qualitative and quantitative in-country analysis as well as offering clients a bespoke
consultancy service tailored to address each clients specific business needs.
Canadeans research covers the entire spectrum of the consumer value chain, from suppliers,
manufacturers, distribution channels through to consumer insights and trends.
4.2 Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form
by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior
permission of the publisher, Canadean.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.
Please note that the findings, conclusions and recommendations that Canadean delivers will be
based on information gathered in good faith from both primary and secondary sources, whose
accuracy we are not always in a position to guarantee. As such, Canadean can accept no liability
whatsoever for actions taken based on any information that may subsequently prove to be incorrect.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without
permission.