Вы находитесь на странице: 1из 3

Chapter No.

01

1.1 History of Volka food international:


The foundation was laid and the construction started in September 2007.

In September 2010 installation of a mega plant of gummies and other machinery of


confectionary items. In June 2010, commissioning of plant took place. Products' trials and
packaging development happened between July and September 2010.
Huge investments were made in putting up yet another factory along with the import of a gummy
plant WDS from Germany, wrapping machines from Japan, other equipment from Italy, China
and professional expertise from abroad and within the country.

Volka started its export to many Asian, Gulf and European countries in September seeing a huge
turnover of $1.8 M/year in 2011.

In 2012 the brand became a huge hit. Giggly products were present all over Pakistan. Jelly, our
flagship category took its lion's share with 40% of market share in Pakistan's confectionary
market.
The brand now has 20-30% market share in overall confectionary market (as per sales figure).
Way back in 2010 the company started off with a strength of 200 Sales work force which has
increased to more than 350, along with a sole distribution network.

VFI started its operations in the country with an initial strength of 600 employees. Currently we
have 1500 to 2000 work force.The company at present has an outstanding category portfolio, i.e.
jellies, bubble gum, chew toffee, candies, lollypop, chocolates etc.

VFI was the self-driven dream of Saleem Rajab(late) the Ex- CEO of the company. It is a biscuit
and Confectionary manufacturing company situated at 3km bahawalpur bypass road, Multan,
Punjab, Pakistan.

1.2 Introduction of Volka Food :


Volka food international was established in 2007 in Pakistan. Volka Food International
brings you the highest quality products for which the brand is known.

A world where you can enjoy a rainbow of colorful candies, decadent chocolates, sweet n soft
biscuits, wobbly jellies and yummy gums biscuits and cookies which are sold at local level as
well as exported to the neighboring countries. The company has been making every possible
effort to meet the requirements and expectations of its customers. The company is offering a
wide selection of biscuits and Confectionary products to the market.
The biscuits and confectionary plant of VolkaFood industries is a complete modern and
automatic unit with PLC control system.

VFI have different chambers in the in production plant like quality checking, mixing, oven,
packing and finally distribution. It has a complete chain of distribution at different main cities of
Pakistan. Employees are trustworthy and do their best for the organization. In biscuit category
they are offering wide range of biscuit products, such as Cake Rusk, Teatime, Piknut,Chocorama
and recently they have launched Twisto, ,Boom Boom Bubble gum,Eclair for kids.

1.3 Mission Statement:


Our Mission is to provide the high quality products while analyzing strong procedures and strict
standards. At VFI, we focus on providing the consistent quality to our customers and we have
achieved high level success in maintaining the persistent quality and procedures. Consistent
quality cannot be maintained without strong Quality Checks and modern Research and
Development at all levels.

At VFI, our world class laboratory experts in examining regular hygiene check for every lot and
SKU. Our team of experts consists of highly trained professionals, technical staff and latest
equipments like Moisture Analyzers, Ash Determination equipments, Spectrophotometer and
purity confirmation equipments for ingredients used in our products.

1.4 Vision Statement:

Our vision is to create a wide and innovative range of the most


endearing brands and to be the market leader in confectionery and bakery
production category. The vision to see VFI as a professionally managed
Human Resource company, production of confectionery & Bakery with best
manufacturing practices, by transforming a National company into a very
dynamic and progressive management structure on Multinational standards.

Our company is like our home, a place where we wish to grow and
explore our expertise with the passion to be known and respected as a food
company most admired for its liveliness and innovation to be called the true
professionals. Every individual should be fulfilled and successful at what we
do. VFI is committed for the constant improvement and excellence in its
work.

1.5 Values of the company

VFI is focusing and trying to build a culture where we can adopt our traditional core values such
as team work and healthy caring services. These values are cutting edge of our skilled and
trained work force. To get better results there is respect for everyone and fun for working
together. We believe that every individual should aim for constant self-improvement and gain
knowledge for its relevant field.

1.6 Quality policy of the company


Our Principle of Quality Assurance is the OPPORTUNITY IS A RESPONSIBILITY, we at
VFI not only maintaining the top Quality but focusing on improving our procedures by following
strict standards. We believe in the principle of continuous improvement hence our purpose is to
create every product flawless. Our focus is to provide delicious and hygienic products to every
customer. We have managed to produce high standards in maintaining quality and creating
values. This consistency could not be achieved and maintained without strict Quality assessment
and innovative R & D at all levels.Our philosophy and principles of good quality product is:

100% fulfillment with Standards and Specifications.

100% Customer Satisfaction as per their requirements.

100 % Hygienic Food, Safe to Eat.

100% Environmental Friendly processes.