Ash Isaac

Eng 111 Section 24

Sarah Hughes
Snickers Advertisement Analysis

Shown in this ad is a picture of a womans back where she is only wearing a bra and

underwear. Above where her bra goes across her back is text saying, Youre not you when

youre hungry and the Snickers logo is at the bottom of the image. The most eye catching thing

in this advertisement is the 2 red boxing gloves that are under the text and looks like the person

connected to those hands may be hitting the woman or trying to take her bra off. This ad

originally appeared on the Snickers official website. At first, a person may see this as someone

put on boxing gloves and it now hitting/abusing this woman. Because Snickers slogan is youre

not you when youre hungry, this implies that when someone is hungry, they are more likely to

hit their partner and if they were to eat a Snickers, they wouldnt have the impulses to abuse their

partner(s).

The intended audience for this advertisement is people who like candy, specifically

Snickers. Because this ad was initially broadcasted on Snickers official website and not

broadcasted to many other places or possibly at all, the only way to see this ad was to go on to

that website thus, the only audience this advertisement would have had is people who went on to

the website at the time it was posted.

This advertisement primarily appeals to pathos because it makes people feel like this

woman could come into trouble and that by buying a Snickers, they are possibly helping

someone dealing with domestic violence. Because the intended audience is people wanting to

buy Snickers, that could be any type of person. It could be an older person, a younger person, a

parent, or someone who has a partner or friend that likes Snickers. By having such a wide variety
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Sarah Hughes
of people that this advertisement could be seen by, that means that there is a higher chance of

someone who is dealing with domestic violence or knows someone who is going through this

and may want to buy Snickers to have the possibility of helping people who have a partner that

abuses them.

The rhetorical fallacy in this ad is Ad Hominem. This is because they are essentially

saying that by not purchasing a Snickers bar you are promoting Domestic violence. Also, this is

attacking ones character not only because if you dont buy a Snickers bar are you promoting

domestic violence, but also that you dont want people who are dealing with domestic violence

to get help. Using this ad, Snickers also makes it seem that this is the best way to support people

dealing with domestic violence because it creates a solution where everyone benefits because

you get candy and someone possibly gets out of an abusive relationship.

This advertisement also impacts the audience because it sublimely shows that most

domestic violence cases are against women. If this were to show a man, that would portray

another point of its not only women that get abused by their partners. By not showing the abuser

in the advertisement, it also says that it isnt mainly one gender doing most of the abusing. Along

with that, having the abuser be faceless, it also gets across the point that an abuser can be

anyone and they can vary so much in appearances, lifestyles, and types of relationships.

This advertisement could affect the people who see it because they may be more willing

to help people who are going through domestic abuse by possibly donating to charities or just

buying increasingly more Snickers because they think that Snickers might be a beneficial way to

help people who are going through this awful experience.

Ash Isaac

Eng 111 Section 24

Sarah Hughes