SEO + PR= Effective Digital Marketing

Whenever changes are brought up in an ongoing process, there is always a risk involved. Either
they might result in profit or can land you in big trouble by disrupting the whole process. And,
when changes are adopted in a dynamic scenario, like that of a digital marketing space, the
intensity of risk becomes much higher. But, all thanks to the similarities in the skill set of
creating great content and reaching out to other people that merging of SEO and PR didnt cause
much disruption in the digital landscape. Without creating any chaos, both the marketing entities
are closely working together within a newly integrated and much evolved digital marketing
space.

Nowadays, the better the content and premium sites linking, the better will be your rank in search
engines result pages. Therefore, to get good SEO rank the site needs to have insightful and
appealing content that can get links from great sites. However, the PR agencies are already
familiar with this phenomenon. They target the larger publications with great content linkings.
Therefore, we can say that quality content and links are the glue binding to search engine
optimization and public relations together.

There is a myth that working in collaboration with other team of professionals will overshadow
the performance of ones own team. But, the actual reality contradicts all that is being stated in
the age-old myth. One needs to understand that working in collaboration will assist in learning
new skills, thereby, widening your area of expertise and knowledge. PR professionals arent
taught about the impact of online earned media and keyword ranking in SEO. Similarly, SEO
professionals dont know much about media outreach in which PR professionals hold expertise.
So, while working together both the PR and SEO professionals must reach out to their
counterparts to better understand their jobs and roles. This would help in achieving the company
goals more effectively and efficiently.

While working as a whole, both the SEO handling and PR teams need to make sure that they
communicate well and do not wind up duplicating the workload. The growth of the company can
be amplified when the teams start sharing content with one another. By sharing content thats
already been created, a team can help others in taking a cue from it or using it for another
purpose, thereby making their content more functional.

PR and SEO will always remain their entities offering their own significant features to the
marketing landscape. But, that doesnt mean that the two cant be combined to create effective
digital marketing strategies resulting in rewards and benefits.