Breaking the Stigmas

Surrounding STIs on
College Campuses
Planned Parenthood Awareness Proposal
March 27, 2017
HELLO!
Its a pleasure to meet you.

Mikayla Lydon Molly Feldman Samantha Ampel Jonelle Orsaio

AGENDA
Awareness Strategy
SWOT
Target Audience
Big Ideas
Execution Timeline
Moving Forward
Questions
OUR
STRATEGY
STRENGTHS
Free condoms on High school sex
campuses education
Planned Parenthood People do not have
Testing at doctors knowledge
Free testing available STIs can spread easily

WEAKNESSES
OPPORTUNITIES
College students are
more open Stigmas
More independent Resistance to change
Less parental influence Social pressures

THREATS
TARGET AUDIENCE
All genders and sexalities
College students
17-23
Sexually active
OBJECTIVE ONE Tactic 1: Update Social
Media to ensure continuity
create a strong online presence
Tactic 2: Update flow and
design of website to better
serve audience

Tactic 3: Regularly post on

social media

Tactic 4: Banner
advertisements
BANNER advertisements
SOCIAL media

Nervous about STI testing? Most STIs can be tested for through a urine
sample - stop by your local #PlannedParenthood today! #SafeSex
OBJECTIVE TWO
utilize traditional media to
increase awareness
Tactic 1: Invitation to get
tested via mail
Tactic 2: 15-30 second radio
commercials
Tactic 3: Printed materials
in high risk locations
Tactic 4: Advertisements on
local transportation
INVITATION Sent to colleges in Tompkins County
INFOGRAPHICS for high risk locations
TRANSPORTATION advertisements
OBJECTIVE THREE
use creative methods to
debunk misconceptions
Tactic 1: Video campaign

Tactic 2: Pop-Up
promotional experiences
TIMELINE

Jul 31st, 2017 Aug 28th, 2017 Sep 28th, 2017

Update website 15 and 30 second radio advertisements air Various STI videos are
Shifts in social media begins Printed material at high risk locations released on our website and
Banner advertisements begin to distributed YouTube
Bus ads appear
appear online

Aug 14th, 2017 Sep 11th, 2017 Jan 31st, 2018

Evaluation process
Mailings to residents on Pop-up promotional
begins
college campuses are sent out experiences on campus Adjustments made to
campaign as needed
EVALUATION
six months after campaign Social Media Engagement

Participation at Events

Campaign Strategy

STI Testing
Thank you for your time.

QUESTIONS?