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Daimler at a Glance 3
Group 4
Mercedes-Benz Cars 6
Daimler Trucks 12
Mercedes-Benz Vans 18
Daimler Buses 22
Daimler Financial Services 26
Our Brands and Divisions 30
All information in this brochure is current as of the publication date (February 2017).
DAIMLER AT A GLANCE 3
Daimler at a Glance
Daimler AG is one of the worlds most success- Daimler sells its vehicles and services in nearly
ful automotive companies. With its divisions all the countries of the world and has pro-
Mercedes-Benz Cars, Daimler Trucks, Merce- duction facilities in Europe, North and South
des-Benz Vans, Daimler Buses and Daimler America, Asia, and Africa.
Financial Services, the Daimler Group is one
of the biggest producers of premium cars Its current brand portfolio includes, in addi-
and the worlds biggest manufacturer of com- tion to the worlds most valuable premium
mercial vehicles with a global reach. Daimler automotive brand, Mercedes-Benz, as well as
Financial Services provides financing, leasing, Mercedes-AMG, Mercedes-Maybach and
fleet management, insurance, financial invest- Mercedes me, the brands smart, EQ, Freight-
ments, credit cards, and innovative mobility liner, Western Star, BharatBenz, FUSO, Setra
services. and Thomas Built Buses, and Daimler Financial
Services brands: Mercedes-Benz Bank,
The companys founders, Gottlieb Daimler Mercedes-Benz Financial Services, Daimler
and Carl Benz, made history with the invention Truck Financial, moovel, car2go and mytaxi.
of the automobile in the year 1886. As a pio- The company is listed on the stock exchanges
neer of automotive engineering, Daimler con- of Frankfurt and Stuttgart (stock exchange
tinues to shape the future of mobility today: symbol DAI). In 2016, the Group sold around
The Groups focus is on innovative and green 3 million vehicles and employed a workforce
technologies as well as on safe and superior of 282,488 people; revenue totalled 153.3
automobiles that appeal and fascinate. Daimler billion and EBIT amounted to 12.9 billion.
consequently invests in the development of
alternative drive trains with the long-term goal
of emission-free driving: from hybrid vehicles
to electric vehicles powered by battery or fuel
cell. Furthermore, the company follows a
consistent path towards accident-free driving
and intelligent connectivity all the way to
autonomous driving. This is just one example
of how Daimler willingly accepts the challenge
of meeting its responsibility towards society
and the environment.
Group
Daimler successfully continued its strategy of profitable growth
in 2016. The most important factor in the Groups success is
our attractive and innovative range of products and services,
which we systematically renewed and expanded at all divisions.
GROUP 5
2016 2015
EBIT 12,902 13,186
Value added1 5,243 5,423
Net profit 8,784 8,711
Earnings per share (in ) 7.97 7.87
Investment in property, plant and equipment 5,889 5,075
Research and development expenditure 7,572 6,564
thereof capitalized 2,315 1,804
Prior-year figures adjusted due to fine tuning the definition of net assets.
1
in million EUR
2016 2015
Revenue 153,261 149,467
Europe 63,417 58,247
thereof Germany 23,509 22,001
NAFTA 44,960 47,653
thereof United States 39,169 41,920
Asia 35,562 33,744
thereof China 15,984 14,684
Other markets 9,322 9,823
By divisions
Mercedes-Benz Cars 89,284 83,809
Daimler Trucks 33,187 37,578
Mercedes-Benz Vans 12,835 11,473
Daimler Buses 4,176 4,113
Daimler Financial Services 20,660 18,962
in million EUR
By divisions
Mercedes-Benz Cars 139,947 136,941
Daimler Trucks 78,642 86,391
Mercedes-Benz Vans 24,029 22,639
Daimler Buses 17,899 18,147
Daimler Financial Services 12,062 9,975
Other 9,909 9,922
Mercedes-Benz Cars
Mercedes-Benz Cars continued to grow profitably and very
dynamically in 2016. Unit sales and revenue increased once
again and earnings before interest and taxes reached a record
level, despite the considerable advance investment we made
in our product offensive.
MERCEDES-BENZ CARS 7
2016 2015
Revenue 89,284 83,809
EBIT 8,112 7,926
Investment in property, plant and equipment 4,147 3,629
Research and development expenditure 5,671 4,711
thereof capitalized 2,008 1,612
in million EUR
Mercedes-Benz Cars
Main production locations worldwide
Germany: International:
S-Class Mercedes-Maybach
S-Class
SLC SL Mercedes-AMG GT
10
2016 2015
1. China (incl. Hong Kong) 487,600 400,400 2
2. United States 347,200 359,100
Mercedes-Benz Cars (units)
12
4 3
6
9 5
1 8 7
11
Daimler Trucks
In financial year 2016, the focus at Daimler Trucks was on
megatrends of the future: connectivity and electric drive.
With the Mercedes-Benz Urban eTruck and the FUSO eCanter,
we presented the third generation of new, locally emission-
free vehicles for urban transport. Other topics included digital
services such as Mercedes-Benz Uptime and the Fleetboard
Store for apps.
DAIMLER TRUCKS 13
2016 2015
Revenue 33,187 37,578
EBIT 1,948 2,576
Investment in property, plant and equipment 1,243 1,110
Research and development expenditure 1,265 1,293
thereof capitalized 57 26
in million EUR
Daimler Trucks
Main locations worldwide
Daimler Trucks in Europe Daimler Trucks in Latin America
(Mercedes-Benz, FUSO) (Mercedes-Benz)
2016 2015
Revenue 12,835 11,473
EBIT 1,170 880
Investment in property, plant and equipment 373 202
Research and development expenditure 442 384
thereof capitalized 238 153
in million EUR
Mercedes-Benz Vans
Production locations worldwide
Dsseldorf: Gonzlez Catn (Argentina):
Body and assembly plant, Body and assembly plant,
Mercedes-Benz Sprinter Mercedes-Benz Sprinter, Vito
Mercedes-Benz Vans:
Four commercial Mercedes-Benz model series: Citan (1.81 to 2.2 t), Vito (2.8 to 3.2 t, since
the fall of 2015 in North America under the model designation Metris), Sprinter Classic
(3.5 to 4.6 t), Sprinter (3.0 to 5.5 t, under the Freightliner and Mercedes-Benz brands in the US).
Two Mercedes-Benz passenger car models for private use: V-Class and Marco Polo.
Daimler Buses
As the leading bus manufacturer in its traditional core markets,
Daimler Buses focuses on innovative and forward-looking city
buses and coaches. Our presentation of the Mercedes-Benz
Future Bus in 2016 marked a new milestone on our path to the
mobility of the future.
DAIMLER BUSES 23
2016 2015
Revenue 4,176 4,113
EBIT 249 214
Investment in property, plant and equipment 97 104
Research and development expenditure 202 184
thereof capitalized 11 13
in million EUR
Daimler Buses
Production locations worldwide
Mannheim: Holsov (Czech Republic):
Bodyshell assembly of Mercedes-Benz Bodyshell segments and components of
and Setra urban/interurban buses and touring Mercedes-Benz and Setra urban/interurban
coaches, assembly of Mercedes-Benz buses and touring coaches
urban/interurban buses
Monterrey (Mexico):
Neu-Ulm: Assembly of Mercedes-Benz chassis
Painting and assembly of Mercedes-Benz
and Setra urban/interurban buses and touring Smano (Spain):
coaches Assembly of Mercedes-Benz chassis
Daimler Buses:
The product range of Daimler buses, the worlds leading manufacturer of buses above eight
tons with the brands Mercedes-Benz, Setra and BharatBenz, includes touring coaches, urban/
interurban buses as well as chassis. Therefore, Daimler Buses offers a full-line product portfolio
ranging from mini and double-decker buses to articulated buses.
Daimler Financial Services
The number of cars and commercial vehicles financed or
leased by Daimler Financial Services reached a new all-time
high of more than 4.3 million at the end of financial year
2016. New business and contract volume also rose once again,
and the combination of sales financing with brokered auto-
motive insurance policies continued to gain in importance as
well.
DAIMLER FINANCIAL SERVICES 27
2016 2015
Revenue 20,660 18,962
EBIT 1,739 1,619
New business 61,810 57,891
Contract volume (31.12.) 132,565 116,727
Investment in property, plant and equipment 37 30
in million EUR
Products
Financing and leasing: Insurance:
Customers who opt to finance their automobiles Daimler Financial Services offers a range
with a loan are usually aiming to own their vehi- of automobile-related insurance products.
cles. They can determine the monthly payment In addition to insuring all of the Daimler produc-
by selecting the amount of the down payment tion locations, transports and product liability
and the term of the contract. Moreover, Daimler risks worldwide, the companys Corporate
Financial Services offers balloon payment financ- Insurance unit also manages the company and
ing in many countries so that customers can private pension plans of the Groups employees
enjoy especially attractive monthly payments. in Germany.
In the case of an option financing contract, the
customer decides at the end of the financing Fleet management:
term whether to return the vehicle, refinance the In many countries, Daimler Financial Services
balance of the loan or pay it off all at once. is among the leading providers of manage-
Under a leasing arrangement, Daimler Financial ment services for passenger and commercial
Services remains the owner of the vehicle. vehicle fleets. In Europe, Athlon and Daimler
The customer only pays for the use of the vehicle Fleet Management offer comprehensive fleet
and returns it after the contract expires. management services for passenger vehicles,
while the same services are available from
Mercedes-Benz CharterWay for commercial
vehicles.
DAIMLER FINANCIAL SERVICES 29
Mercedes-Benz Cars
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses