ELUMEN

EXPAND THE POSSIBILITIES

 ELUMEN DOES IT ALL.
ONE COLOR PORTFOLIO
FOR EVERY COLOR CLIENT.
ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT
ALL WITH ELUMEN SIGNATURE SHINE.

High-performance, oxidant-and ammonia-free hair color

that delivers brilliant color results, great conditioning and
high shine like no other.

With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.

Try Elumen for your next color client (the results will shine!)

THE ELUMEN DIFFERENCE

UP TO UP TO

76% 37%
more color intensity more shine
compared to compared to an
oxidative permanent intensive toner.2
hair colors.1

Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salonexclusive competitors.
1

2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
 NEW GLOSS. NEW DEPTH.
Elumen shades bring out every
subtle variation in brown hair
without taking over her natural color.
And the shine? Pure Elumen.

---
I want to accentuate
my hairs natural
dimension without
changing my brown.
---
50mL NG@6
30mL BG@7

BEFORE
---
Ive got news for
----
EXISTING anyone who thinks
SHADE
---- brunette is boring.
LEVEL 6
WITH ---
HIGHLIGHTS
50mL BM@6
20mL AN@5
10mL Bl@all

GO BOLD. GO DEEP.
Take her brown to a lush
new intensity with Elumen
deep, bright and pure shades.
 NATURAL GLOSS. SHEER MAGIC.
Elumen shades let you achieve
intense gloss without a major color
shift. Her natural color shines through -
with stunning new dimension.

---
Its my red, but with
a boost of luster and
amazing shine.
---

60mL SV@10
30mL KB@7
30mL BK@6

BEFORE
---
I love being a redhead,
---- and I want the world to
EXISTING
SHADE stand up and take notice.
----

LEVEL 8 ---
70mL KB@7
30mL RR@all
20mL KK@all

INTENSE IMPACT. GREAT CONDITION.

For more intense and bold color
effects, Elumen shades deliver
stand-out results, with a healthy
look and feel.
 STAY BLONDE. GO GLOSS.
Take natural-looking blonde
to a new level of brilliance and
healthy conditioning with Elumen
light shades.

---
I have the perfect blonde
and now its matched
with incredible shine.
---

30mL NB@10
15mL GB@9
15mL Clear

BEFORE
---
Just another blonde?
No thanks
----
EXISTING
SHADE
----
---
LEVEL 10
BLEACHED
50mL SV@10
10mL AB@9

BLONDE WITH AN EDGE.

She wants to stand out, with blonde
so pure and brilliant it lights up
the room. You deliver all that plus
intense conditioning shes never
had before.
 THE ELUMEN PORTFOLIO
FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY

LIGHT

KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 CLEAR

BRIGHT DEEP

AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5

PURE

YY@all GK@all KK@all RR@all Pk@all RV@all VV@all Bl@all Tq@all Gn@all

WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
ELUMEN WASH
Conditioning shampoo especially
formulated for Elumen hair color, for
up to 2x longer color durability.1

ELUMEN CARE
Care spray for the special needs of
Elumen colored hair improves combability.

ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
and maintains color brilliance.

1
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.

Explore the full portfolio and discover endless possibilities. | goldwell.com

2015 Kao USA Inc. #350524AS

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
 ELUMEN DOES IT ALL. THE ELUMEN PORTFOLIO
ONE COLOR PORTFOLIO FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY

FOR EVERY COLOR CLIENT. LIGHT

ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 CLEAR
ALL WITH ELUMEN SIGNATURE SHINE.
BRIGHT DEEP

AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5

PURE

YY@all GK@all KK@all RR@all Pk@all RV@all VV@all Bl@all Tq@all Gn@all

WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
High-performance, oxidant-and ammonia-free hair color ELUMEN WASH
that delivers brilliant color results, great conditioning and Conditioning shampoo especially
high shine like no other. formulated for Elumen hair color, for
up to 2x longer color durability.1
With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply ELUMEN CARE
spectacular gloss - it can all be found in one portfolio. Care spray for the special needs of
Elumen colored hair improves combability.
Try Elumen for your next color client (the results will shine!)
ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
THE ELUMEN DIFFERENCE and maintains color brilliance.

UP TO UP TO 1
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.

76% 37% Explore the full portfolio and discover endless possibilities. | goldwell.com
more color intensity more shine
compared to compared to an
oxidative permanent intensive toner.2
hair colors.1

ELUMEN

2015 Kao USA Inc. #350524AS

Goldwell is part of Kao Salon Division.

Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salonexclusive competitors.
1
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
EXPAND THE POSSIBILITIES
2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors. and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
 NEW GLOSS. NEW DEPTH. NATURAL GLOSS. SHEER MAGIC. STAY BLONDE. GO GLOSS.
Elumen shades bring out every Elumen shades let you achieve Take natural-looking blonde
subtle variation in brown hair intense gloss without a major color to a new level of brilliance and
without taking over her natural color. shift. Her natural color shines through - healthy conditioning with Elumen
And the shine? Pure Elumen. with stunning new dimension. light shades.

---
I want to accentuate
--- ---
Its my red, but with I have the perfect blonde
my hairs natural
a boost of luster and and now its matched
dimension without
amazing shine. with incredible shine.
changing my brown.
--- ---
---
50mL NG@6 60mL SV@10 30mL NB@10
30mL BG@7 30mL KB@7 15mL GB@9
30mL BK@6 15mL Clear

BEFORE
--- BEFORE
--- BEFORE

Ive got news for I love being a redhead,

---
Just another blonde?
----
anyone who thinks and I want the world to
EXISTING
No thanks
----
EXISTING
----
SHADE
---- brunette is boring. EXISTING
SHADE stand up and take notice. SHADE
----
----
LEVEL 6 ---
--- --- LEVEL 10
WITH LEVEL 8 BLEACHED
HIGHLIGHTS
50mL BM@6 70mL KB@7 50mL SV@10
20mL AN@5 30mL RR@all 10mL AB@9
10mL Bl@all 20mL KK@all

GO BOLD. GO DEEP. INTENSE IMPACT. GREAT CONDITION. BLONDE WITH AN EDGE.

Take her brown to a lush For more intense and bold color She wants to stand out, with blonde
new intensity with Elumen effects, Elumen shades deliver so pure and brilliant it lights up
deep, bright and pure shades. stand-out results, with a healthy the room. You deliver all that plus
look and feel. intense conditioning shes never
had before.
 Explore the full portfolio and discover endless possibilities. | goldwell.com
2015 Kao USA Inc. #350525AS

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
ELUMEN 2015
CREATIVE MIXING BOOK
 FALL IN LOVE
WITH ELUMEN
Stylists all over the world love Elumen,
the extraordinary hair color for creative experts.
From subtle glossing to intensified, extreme looks their
creations prove that there is nothing quite like Elumen.

To inspire you in your everyday work and beyond, the

most creative stylists in the world have shared their favorite
Elumen recipes with you. Explore them throughout this book and
add some of your own at the end of each section.

Mark Leeson

GLOBAL CREATIVE AMBASSADOR,
2014 BRITISH HAIRDRESSER
ELUMEN IS THE
OF THE YEAR PERFECT COLOR
TO PROVIDE YOUR
CLIENTS WITH
EXPRESSIVE LOOKS.
 DISCOVER FROM GLOSS TO
7 CATEGORIES OF EXTREME LET ELUMEN
EXCEPTIONAL EFFECTS FEED YOUR CREATIVITY

PAGE 615BLONDETONING PAGE 1621SUPERLIGHTTONING PAGE 2225RADIANT RED PAGE 2629FAVORITEBRUNETTE

PAGE 3045SPECIALEFFECTS PAGE 4649GREYBEAUTIFYING PAGE 5051GREYREDUCTION

 ---
BLONDE TONING COLOR RESULT

LINDAS FAVORITES
--- ----
Linda Nillesen EXISTING SHADE
10P
BOXMEER,
NETHERLANDS
FORMULA
SEXY. ELEGANT. UNFORGETTABLE. ----
60ml SV@10 + 2ml Tq@all

SPECIAL TIPS
In a world where darker hair dominates blondes want Color only the regrowth. Blend it out with a comb.
to be special. Get inspired by highly individual formulas
and make blonde a personal statement.

COLOR RESULT

EASY GOING

BLONDETONING
----
Tran Thi Thu Ha
EXISTING SHADE
HANOI,
VIETNAM 10N
----
FORMULA
20ml YY@all + 20ml SV@10 + 20ml Pk@all

COLOR RESULT

---- STRAWBERRY CRISP

Jon kihlman
EXISTING SHADE
ARVIKA, 10N
SWEDEN
----
FORMULA
5ml KB@7 + 20ml SV@10 + 10ml NB@10
+ 1ml RR@all + 2ml Pk@all

SPECIAL TIPS
Dont be afraid.

7
 COLOR RESULT

BLUEBERRY PASTEL ----

Natalie Riley
EXISTING SHADE
10N RHOSTYLLEN WREXHAM,
UNITED KINGDOM
----
FORMULA
20ml SV@10 + 20ml VV@all + 20ml Tq@all

COLOR RESULT

LOVE PINK ORANGE ----

Linda Axelsson
BLONDETONING

BLONDETONING
EXISTING SHADE
10N FINSPANG,
SWEDEN
----
FORMULA
20ml AB@9 + 40ml KB@7 + 1ml Pk@all

COLOR RESULT

VIOLET FEMME ----

Ingrid Dedman
EXISTING SHADE
7N9N TREVALLYN,
AUSTRALIA
----
FORMULA
40ml NA@8 + 10ml AB@6 + 3ml VV@all

SPECIAL TIPS
Fantastic overlay on highlighted hair.
Good base to add color too.

8 9
 COLOR RESULT COLOR RESULT

NAVY ---- ---- MINT BLONDE

Inga Gedoviusa Mariia Tarkhanova
EXISTING SHADE EXISTING SHADE
RIGA, SAINT PETERSBURG, 8N
10N LATVIA RUSSIA
---- ----
FORMULA FORMULA
30ml Tq@all + 10ml Bl@all 1ml Tq@all + 50ml SV@10 + 25ml AB@9

COLOR RESULT COLOR RESULT

INSPIRE BLONDE REFLECTION LOWLIGHT

BLONDETONING

BLONDETONING
---- ----
Frank Burkard Jennifer Darnell EXISTING SHADE
EXISTING SHADE
SCHWEINFURT, PHOENIX, AZ 9N
10N GERMANY USA
---- ---- FORMULA
FORMULA
25ml NA@8 + 25ml NB@10
60ml AB@9 + 5ml NA@2 + 10ml Pk@all
SPECIAL TIPS
Used on blondes for adding depth and
reflection into the hair as a lowlight.

COLOR RESULT

GINGER ROSE COLOR RESULT

TEXTMARKER GREEN
---- ----
EXISTING SHADE
9A
Marie Crowder Uwe Odenwald
WARWICKSHIRE, WIESBADEN, EXISTING SHADE
FORMULA UNITED KINGDOM GERMANY
10N
40ml KB@7 + 5ml SV@10 + 5ml RV@all + 5ml Pk@all ---- ----
FORMULA
SPECIAL TIPS 2ml YY@all + 1ml Gn@all + 15ml Clear
Lift to 9 and color with 9A before applying.

10 11
 COLOR RESULT

---- COLD WINTER

Ana Costa
EXISTING SHADE
MATOSINHOS, 8N10N
PORTUGAL
----
FORMULA
20ml AB@9 + 4ml VV@all + 4ml AB@6

COLOR RESULT

COOL FLAMINGO
BLONDETONING

BLONDETONING
----
Anna Kozlova
EXISTING SHADE
MOSCOW, 9N10N
RUSSIA
----
FORMULA
50ml AB@9 + 30ml NA@8 + 5ml VV@all

COLOR RESULT

---- SMOKY BLONDE

Karin Eminger
EXISTING SHADE
BAUNACH, 9N
GERMANY
----
FORMULA
30ml SV@10 + 5ml NA@2 + 10ml Clear

12 13
 ---
BLONDE TONING
---
COLOR RESULT

NOVELTY PINK ----

Tran Thi Thu Ha
EXISTING SHADE
10N HANOI,
VIETNAM
----
FORMULA
20ml BG@7 + 10ml Pk@all

COLOR RESULT

LOVELY BLONDE
BLONDETONING

BLONDETONING
----
EXISTING SHADE Tatiana Stelmakh
10N
DE PANNE,
BELGIUM
FORMULA ----
10ml SB@10 + 5ml AB@9 + 5ml Clear

SPECIAL TIPS
To get lovely blonde.

14
 --- COLOR RESULT

SUPER LIGHT TONING GOOD MORNING SUNRISE

----
EXISTING SHADE
--- Patrizia Kng Pre-lightened hair
WIDEN,
SWITZERLAND FORMULA
---- 20ml SV@10 + 6ml KB@7 + 1ml Pk@all
CLEAR. LIGHT. BRILLIANT. SPECIAL TIPS
For a more gold/copper character
Women all over the world wish they had it however not many add 1ml GK@all into the formula.
are bold enough to wear it. Discover the dazzling facets and
radiance of super light blonde.

COLOR RESULT

SUPERLIGHTTONING
----
LIGHT PEARL
Nguyen Hai Ha
HANOI, EXISTING SHADE
VIETNAM 10N
----
FORMULA
1ml Pk@all + 25ml SB@10 + 1ml Tq@all + 25ml SV@10 +
1ml VV@all + 25ml SB@10 + 1ml Bl@all + 25ml SV@10

COLOR RESULT
----
Hardy Tsai LAVENDER MILKTEA
TAINAN CITY, EXISTING SHADE
TAIWAN 10N
----
FORMULA
20ml SV@10 + 10ml AB@9 + 1ml VV@all

17
 COLOR RESULT COLOR RESULT

MIDNIGHT BLUE ---- ---- UNICORN

Stan Lai Christin Mller
EXISTING SHADE EXISTING SHADE
TAICHUNG CITY, ATTENDORN,
10N TAIWAN GERMANY 9N10N
---- ----
FORMULA FORMULA
30ml SV@10 + 10ml Bl@all + 5ml VV@all 2ml Pk@all + 2ml Bl@all + 10ml SV@10 + 10ml AB@9

COLOR RESULT COLOR RESULT

SUPERLIGHTTONING

SUPERLIGHTTONING
GREEN FANTASY COLD ASH
---- ----
Adriano Cesare Evelyn Lo
Filippini TAIPEI CITY, EXISTING SHADE
EXISTING SHADE
TAIWAN
10N FOLIGNANO, 8N
ITALY ----
---- FORMULA
FORMULA
50ml AB@9 + 5ml Tq@all + 2ml Gn@all 10ml AB@9 + 40ml NA@8 + 10ml Bl@all + 1ml VV@all

COLOR RESULT COLOR RESULT

LAKE EMERALD FIRE

---- ----
Velette Huang Stan Lai
TAIPEI CITY, TAICHUNG CITY, EXISTING SHADE
EXISTING SHADE TAIWAN TAIWAN
9N ---- ---- 9N

FORMULA FORMULA
30ml SV@10 + 2ml Tq@all + 2ml Bl@all + 1ml VV@all 10ml Gn@all + 5ml Bl@all + 50ml Clear

18 19
 ---
SUPER LIGHT TONING
---
COLOR RESULT

INK BLUE ----

Eason Chen
EXISTING SHADE
TAIPEI CITY,
10N TAIWAN
----
FORMULA
20ml AB@9 + 5ml Bl@all
SUPERLIGHTTONING

SUPERLIGHTTONING
20
 ---
RADIANT RED COLOR RESULT

---- ODESSA
--- Inna Avzamenko
EXISTING SHADE
ODESSA,
UKRAINE 7N
----
FORMULA
MYSTERIOUS. WILD. UNIQUE. 30ml KK@all + 10ml VV@all + 5ml Gn@all + 15ml Clear

Red hair always makes heads turn, and with these

favorite formulas, it can be so much more
something dramatic, exotic and truly one-of-a-kind.

COLOR RESULT
---- CRAZY COPPER

RADIANTRED
Kathrin Sachse
EXISTING SHADE
TETTAU,
GERMANY 7N10N Highlights
----
FORMULA
40ml KB@7 + 10ml GK@all + 10ml KK@all

COLOR RESULT

---- MANDARIN ORIENTAL

Jessica Duschek
EXISTING SHADE
STEINHEIM a.A., 8N10N
GERMANY
----
FORMULA
20ml KB@7 + 20ml RR@all + 20ml KK@all

23
 ---
RADIANT RED
---
COLOR RESULT

SEDUCTIVE SUNDOWN ----

Nenli Meier
EXISTING SHADE
BK@6 LIESTAL,
SWITZERLAND
----
FORMULA
10ml YY@all + 10ml KK@all + 10ml RR@all

COLOR RESULT

FIRE ----
RADIANTRED

RADIANTRED
Malin Weiborg
EXISTING SHADE
9N KARLSTAD,
SWEDEN
----
FORMULA
30ml BK@6 + 30ml KB@7 + 30ml GB@9
+ 3ml KK@all + 3ml RR@all + 9ml Pk@all

24
 ---
FAVORITE BRUNETTE COLOR RESULT

---- VELVET CHOCOLATE

--- Robyn Saunders
EXISTING SHADE
SUBIACO, 4N6N
AUSTRALIA
----
FORMULA
LUXURIOUS. LUSH. CLASSIC. 60ml BM@6 + 10ml AN@5 + 2ml VV@all

In the hands of an expert, theres nothing ordinary about brown.

Let these favorite formulas inspire you to create your next
extraordinary brunette.

COLOR RESULT

PALISANDER

FAVORITEBRUNETTE
----
Nelly Shaydullina
EXISTING SHADE
MOSCOW, 5N8N
RUSSIA
----
FORMULA
60ml BK@6 + 5ml VV@all

COLOR RESULT
----
Simon Pierre
GOLDEN GLOW
Daoust EXISTING SHADE
MONTREAL, 6N8N
CANADA
---- FORMULA
20ml BR@6 + 5ml YY@all + 10ml BM@6

27
 COLOR RESULT COLOR RESULT

BROWN ANGEL ---- ---- SIGNATURE

Ly Huu Nguyen Fabrice Chesaux
EXISTING SHADE EXISTING SHADE
HO CHI MINH CITY, MONTHEY, 6N
10N VIETNAM SWITZERLAND
---- ----
FORMULA FORMULA
5ml Pk@all + 5ml VV@all + 5ml RR@all + 5ml Bl@all 30ml BK@6 + 10ml Pk@all + 5ml YY@all

COLOR RESULT COLOR RESULT

PSILOXYLON BRUNETTE
FAVORITEBRUNETTE

FAVORITEBRUNETTE
SPUNK ---- ----
Silke Gro Ben Tien
EXISTING SHADE EXISTING SHADE
SAARBRCKEN, TAOYUAN CITY, 8N10N
5N6N GERMANY TAIWAN
---- ----
FORMULA FORMULA
30ml AN@5 + 20ml NB@4 + 5ml Tq@all 20ml SV@10 + 3ml BR@6 + 5ml AN@5

COLOR RESULT

DEEP WARM ----

Mark van Herpen
EXISTING SHADE
5N HEESCH,
NETHERLANDS
----
FORMULA
50ml KK@all + 50ml KB@7 + 10ml AN@5

28 29
 ---
SPECIAL EFFECTS COLOR RESULT

DUSTY EMERALD
----
--- Kenny Wong EXISTING SHADE
KOWLOON CITY, 7N8N
HONG KONG
---- FORMULA
EXCITING. STARTLING. STRONG. 15ml Gn@all + 10ml Bl@all

SPECIAL TIPS
Ready to color outside the lines? These formulas give you For more vibrance add 2ml Tq@all.
an entire palette of color inspiration for the client who
enjoys breaking the rules.

COLOR RESULT

COOL GLOW

SPECIALEFFECTS
----
Oliver Szilagyi
EXISTING SHADE
BERLIN, 8N
GERMANY
----
FORMULA
20ml Tq@all + 20ml SV@10 + 20ml RV@all

COLOR RESULT

---- FAIRY DUST

Manuela Kser
EXISTING SHADE
SCHINZNACH-DORF, 10N
SWITZERLAND
----
FORMULA
80ml AB@9 + 40ml SV@10 + 3ml Pk@all + 5ml VV@all

31
 COLOR RESULT COLOR RESULT

TROPICAL NIGHT ---- ---- CORAL SHIMMER

Tran Thi Thu Ha Jordi Schonwetter
EXISTING SHADE EXISTING SHADE
10N HANOI, SURREY, 10N
VIETNAM CANADA
---- ----
FORMULA FORMULA
20ml Pk@all + 20ml NA@8 10ml AB@9 + 5ml GK@all + 10ml Clear

SPECIAL TIPS
Add Pk@all one drop at a time for more intensity.

COLOR RESULT

MONSTER GREEN COLOR RESULT

MYSTIC OLIVE
SPECIALEFFECTS

SPECIALEFFECTS
---- ----
EXISTING SHADE Dunja Pedersen Brigitte Lebano
10N
COPENHAGEN, BOYNTON BEACH, FL EXISTING SHADE
DENMARK USA 7N
FORMULA
---- ----
10ml Tq@all + 3ml Gn@all + 1ml YY@all + 50ml Clear
FORMULA
SPECIAL TIPS 20ml AB@6 + 5ml YY@all + 12ml Gn@all + 3ml VV@all
Perfect on dark hair, like ombr.
For a more intense color add 1ml Gn@all.

COLOR RESULT COLOR RESULT

COPPER LIFE ---- ---- BEAUTIFUL ANA

Elisabeth Pratl Ana Costa
EXISTING SHADE EXISTING SHADE
6N7N OBERHAAG, MATOSINHOS, 10N
AUSTRIA PORTUGAL
---- ----
FORMULA FORMULA
30ml KB@7 + 10ml KK@all + 5ml VV@all + 5ml BM@6 10ml AB@9 + 2ml Pk@all + 1ml Tq@all + 10ml Clear

32 33
 COLOR RESULT

---- RED PASSION

Alessia Curaba
EXISTING SHADE
COMO, 9N
ITALY
----
FORMULA
20ml KK@all + 20ml Pk@all + 1ml RR@all

COLOR RESULT

---- PURPLE WINGS

Claudia Mller
SPECIALEFFECTS

SPECIALEFFECTS
EXISTING SHADE
PERLEN, 10N
SWITZERLAND
----
FORMULA
30ml VV@all + 10ml BK@6 + 30ml Clear

COLOR RESULT

----
SOFT ROSE
Harald Gehring EXISTING SHADE
DARMSTADT, 10N
GERMANY
---- FORMULA
38ml SV@10 + 2ml RR@all

SPECIAL TIPS
Recommended for micro slices.

34 35
 COLOR RESULT COLOR RESULT

BLUE TIE ---- ---- SKY BLUE

Tran Thi Thu Ha Justin Javier
EXISTING SHADE EXISTING SHADE
10N HANOI, NGEE ANN CITY, 8N10N
VIETNAM REPUBLIC OF SINGAPORE
---- ----
FORMULA FORMULA
20ml NA@2 + 20ml Tq@all 35ml Tq@all + 5ml Bl@all + 40ml Clear

SPECIAL TIPS
Adjust the amount of Clear depending on how blue you want your sky
to be. Can be used to correct unwanted warm underlying pigments.

COLOR RESULT

MINT FRESH COLOR RESULT

SPECIALEFFECTS

SPECIALEFFECTS
---- ----

EXISTING SHADE
Nicola Smyth Mary Tricano SMOKY SAGE
Pre-lightend hair WARWICKSHIRE, SAYVILLE, NY
UNITED KINGDOM USA EXISTING SHADE
---- ---- 10N
FORMULA
30ml SV@10 + 5ml Tq@all
FORMULA
40ml NB@10 + 2ml Gn@all + 1ml NA@2

COLOR RESULT
COLOR RESULT
PEACH IN THE SKY GRADIENT BLUE SKY
---- ----
EXISTING SHADE Lene B. Lillelund Hsiang Lo EXISTING SHADE
8N10N
OLSTYKKE, TAICHUNG CITY, 10N
DENMARK TAIWAN
FORMULA
---- ---- FORMULA
5ml GK@all+ 2ml Pk@all + 2ml AB@9 + 15ml Clear
10ml SV@10 + 10ml Bl@all
SPECIAL TIPS
Clearest on Level 10.

36 37
 COLOR RESULT

ORIENTAL CHARM ----

EXISTING SHADE Chiu Chi Ho Sean
6A CAUSEWAYS,
HONG KONG
FORMULA ----
10ml AB@9 + 20ml VV@all

SPECIAL TIPS
For a more pearly effect add 10ml Pk@all.

COLOR RESULT

KIWI TWIST
SPECIALEFFECTS

SPECIALEFFECTS
----
Joel Tagliaferri
EXISTING SHADE
7N10N MILANO,
ITALY
----
FORMULA
30ml NA@8 + 5ml YY@all

COLOR RESULT

DEEP NAVY ----

Heather Slaybaugh
EXISTING SHADE
8N10N MADISON, WI
USA
----
FORMULA
50ml VV@all + 30ml Tq@all

38 39
 COLOR RESULT COLOR RESULT

PEACH ----
----
Simon Pierre
DARK ROSE
Yuuijn Ho Daoust
EXISTING SHADE EXISTING SHADE
10N SINGAPORE, 5N8N
REPUBLIC OF SINGAPORE MONTREAL,
CANADA
----
FORMULA ---- FORMULA
15ml AB@9 + 5ml YY@all + 2ml Pk@all 40ml RV@all + 40ml NB@10 + 5ml Bl@all

SPECIAL TIPS
Use it on orange base.

COLOR RESULT
COLOR RESULT
ROS BOTTLE GREEN
SPECIALEFFECTS

SPECIALEFFECTS
---- ----
Rosa Hawkins Tran Thi Thu Ha
EXISTING SHADE
NEW YORK, NY HANOI, EXISTING SHADE
8N
USA VIETNAM 10N
---- ----
FORMULA
FORMULA
100ml BG@7 + 50ml GB@9 + 10ml Pk@all
10ml NA@2 + 10ml Tq@all + 30ml SV@10

COLOR RESULT COLOR RESULT

LATERITIUM ---- ---- GALAXY GLAMOUR

Ian To Kana Chuang
EXISTING SHADE EXISTING SHADE
7N KOWLOON CITY, TAICHUNG CITY, 8N
HONG KONG TAIWAN
---- ----
FORMULA FORMULA
5ml GK@all + 5ml RR@all + 30ml NA@8 5ml YY@all + 5ml Gn@all

SPECIAL TIPS
Adding 30ml NA@8 will make it more rusty.

40 41
 COLOR RESULT

---- KPOP SKYBLUE

Kana Chuang
EXISTING SHADE
TAICHUNG CITY, 8N
TAIWAN
----
FORMULA
2ml Bl@all + 3ml Tq@all + 5ml Clear

COLOR RESULT

TEARDROPS
SPECIALEFFECTS

SPECIALEFFECTS
----
Christina Udesen
EXISTING SHADE
TAASTRUP, 10N
DENMARK
----
FORMULA
1ml Tq@all + 1ml Bl@all + 30ml Clear

COLOR RESULT

---- DENIM BLUE

Kuku Soh
EXISTING SHADE
TAIPEI CITY, 8N
TAIWAN
----
FORMULA
10ml Bl@all + 3ml Tq@all + 3ml BM@6 + 4ml Clear

42 43
 ---
SPECIAL EFFECTS
---
COLOR RESULT

SPARKLE VIOLET ----

Minnie Kuo
EXISTING SHADE
10N TAIPEI CITY,
TAIWAN
----
FORMULA
30ml VV@all + 10ml Tq@all + 20ml SV@10
SPECIALEFFECTS

SPECIALEFFECTS
44
 ---
GREY BEAUTIFYING COLOR RESULT

---- SMOKY MINK

--- Sharon Nightingale
EXISTING SHADE
NOOSAVILLE QUEENSLAND, 8N10N
AUSTRALIA
----
FORMULA
INDIVIDUAL. INTENSE. GORGEOUS. 20ml NA@8 + 1ml Pk@all + 1ml VV@all

Grey is a fashion statement.
From soft reflections to exciting shades,
discover these amazing formulas and
play with grey.
SPECIAL TIPS
Fabulous on grey hair for smokey fashion colors. Apply formula onto
the regrowth. For mid-lengths and ends dilute formula with 20ml Clear.

COLOR RESULT

WET CONCRETE

GREYBEAUTIFYING
----
Heather Slaybaugh
EXISTING SHADE
MADISON, WI 7N10N
USA
----
FORMULA
75ml SV@10 + 25ml AN@5

COLOR RESULT

---- ABSOLUT GREY

Minna Makkonen
EXISTING SHADE
HELSINGFORS, 9N10N
FINLAND
----
FORMULA
4ml NA@2 + 20ml Clear

47
 COLOR RESULT COLOR RESULT

LIGHT GREY ---- ---- ICY HAZELNUT

Anna Esping Helm Christina Krempl
EXISTING SHADE EXISTING SHADE
10N/grey hair FINSPANG, WELS, White/grey hair
SWEDEN AUSTRIA
---- ----
FORMULA FORMULA
10ml AB@9 + 20ml AB@6 40ml SV@10 and Pixelation Technique with 12ml NA@8
+ 3ml BG@7
SPECIAL TIPS
For more vibrance add 2ml Pk@all or YY@all.

COLOR RESULT
GREYBEAUTIFYING

GREYBEAUTIFYING
SMOKY SHADOW ----
Udo Ritz
EXISTING SHADE
10N STEINHEIM a.A.,
GERMANY
----
FORMULA
30ml SB@10 + 2ml Bl@all + 10ml Clear

COLOR RESULT

BLUEBERRY MUSTARD ----

EXISTING SHADE
Natasa Tonut
10N STARANZANO,
ITALY
FORMULA
----
20ml NB@4 + 5ml Tq@all + 20ml Clear +
15ml BG@7 + 10ml GK@all + 15ml KB@7

SPECIAL TIPS
Just mix and try on paper.

48 49
 ---
GREY REDUCTION COLOR RESULT

---- BLACK SHADOW

--- Marc Slengard
EXISTING SHADE
BARNSTORF, 4N5N
GERMANY
----
FORMULA
FRESH. NATURAL. VIBRANT. 20ml VV@all + 20ml NA@2

As an expert, you know that retaining a youthful

appearance doesnt mean looking flat and dull.
Use these formulas to create hair colors that
turn back a little time.
COLOR RESULT

---- OCEAN BLUE

GREYREDUCTION
Sandra Lorig EXISTING SHADE
BERLIN, 9N10N
GERMANY
---- FORMULA
20ml Bl@all + 10ml SB@10 + 1ml NA@2

SPECIAL TIPS
Try and define individual color on paper.

51
 ELUMEN
SHADE CHART
ELUMEN CODE NUMBER AND LETTER SYSTEM
Color Group

Color Character

Adjusted Level

Recommended Level
(@all: suitable for all levels)

Elumen Shade BK@6

Bright = Color Group
BK = Brown Copper
@6 = adjusted level 6
59 = suitable for levels 5 to 9

A Ash Desired target shade: Procedure:

Brown or Beige depending on the level

B (up to level 6 brown, lighter than level 6 beige) On same level as the Refer to Elumen
Natural Base Shade Color Chart swatches.
Bl Extra Intensive Blue

G Gold
GK Gold Copper Darker than the Refer to possible darkest
Gn Extra Intensive Green Natural Base Shade shades of Elumen color
or Existing Shade chart on respective level.
K Copper
If desired target color is
KK Extra Intensive Copper too dark to be achieved
N Natural with Elumen, process an
oxidative color service first
R Red
to create required depth
RR Extra Intensive Red and follow with appropriate
RV Red Violet Elumen color service.
V Violet
VV Extra Intensive Violet
Lighter than the Pre-lighten the hair first
Pk Extra Intensive Pink Natural Base Shade using an appropriate
Tq Extra Intensive Turquoise or Existing Shade GOLDWELL product and
then proceed to complete
YY Extra Intensive Yellow
the Elumen service.
CLEAR Clear (not pigmented no color character)
PRODUCT OVERVIEW AND PROFESSIONAL TOOLS
ELUMEN PROFESSIONAL PRODUCTS:
Elumen Hair Color 200mL
Elumen combines color brilliance, vibrant
gloss and superb durability without
damaging the hair. Innovative technology
with no need for peroxide.
ElumenLock 250mL
Elumen Lock is part of the Elumen
Hair Color service and should be used
immediately afterwards to:
Reduce color fading during
shampoo to prolong durability
Remove excess color pigments
from the surface of the hair
Elumen Clean 250mL
Elumen Clean is a gentle skin stain
remover and cleansing lotion specifically
designed for use with Elumen.
Elumen Prepare 150mL
Elumen Prepare is a pre-color treatment
specifically designed to prepare damaged,
highlifted or bleached hair prior to coloring
with Elumen to assist in holding Elumen
dyes in the hair to improve durability, shine
and intensity.
Elumen Return 250mL
Elumen Return is a special hair color reducer
specifically designed for use with Elumen
Hair Color. It is able to reduce the color
physically, rather than chemically, and is
designed to be used after coloring to reduce
unwanted depth, vibrancy or tone.
ELUMEN PROFESSIONAL TOOLS:
Elumen Applicator Comb
The Elumen Comb attachment was especially
designed to avoid scalp staining and can be used:
D irectly with the Elumen Hair Color bottle for
quick and convenient application when working
with a single shade formula
Using multi-shade formulation mixed in the
Elumen Applicator Bottle
Elumen Applicator Bottle
and Nozzle Attachment
The Applicator Bottle allows for a multi-
shade formula to be measured, mixed and
applied, either with the Comb attachment or
Nozzle attachment. The nozzle attachment is
particularly convenient when applying Elumen to:
Mid-lengths and ends of long, curly or thick hair
For toning blondes
ELUMEN Retail PRODUCTS:
Elumen Wash 250mL or 1L
Elumen Wash is a care shampoo designed for
the special needs of Elumen color treated
hair. It provides mild cleansing action with a
specifically adjusted pH particularly suited to
the unique Elumen color technology.
Elumen Care 150mL
Is a light, leave-in, home care spray for use
after coloring the hair with Elumen in the
salon for the first time or regularly. It is most
suitable to give:
I mproved combability and detangling
L ong lasting Elumen shine and
color protection
Elumen Treat 125mL or 1L
This Elumen specific product improves the hair
structure and maintains the special Elumen
brilliance longer. Ideal for:
H air that is porous and needs extra conditioning
Enhancing the benefits and effect of all
Elumen shades
BASE LIGHT BRIGHT DEEP PURE clear

KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5 YY@all GK@all KK@all RR@all Pk@all RV@all VV@all BI@all Tq@all Gn@all CLEAR

10 clear

2
 ELUMEN PRODUCT USAGE
3 1 STEP 1:
1
1 Brush Hair to detangle. Hair should be Dry or Towel
1 dried. Use Elumen Prepare after highlighting/
highlifting service or as a precolor treatment for
hair dry hair damaged hair.
23
towel-dry

23
3 23 3
STEP 2:
2 Prepare single or multiple-shade formula in
34 color bowl, Elumen Shade bottle, or Elumen
mixing bottle. Attach nozzle or comb attachment
34 as needed. Apply color to hair.

34
3
processing time

3
STEP 3:
43 30min 20min
Process with heat for 20 minutes or
without heat for 30 minutes.
without heat with heat

43

5
43
4 STEP 4:
WASH

After processing is complete, rinse with water

5 and then shampoo two times with Elumen Wash.
2x shampoo hair Towel dry thoroughly.
towel-dry
6 7
5
65 7 STEP 75:
WASH

Evenly saturate the hair with Elumen Lock,

TREAT

5min
CARE
LOCK

comb through and process for five minutes.

Rinse thoroughly and condition with Elumen
6 Care or Elumen7 Treat.
TREAT
LOCK

CARE

For further information please contact your Goldwell consultant. | goldwell.com

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