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New York Deepens Expertise in Social and

Data and Analytics
Mitra and Panzarella Join Agencys Strategy Practice

Date May 3, 2017

Location New York, NY

DDB New York, part of Omnicom Group Inc. (OMC; NYSE), announced today that the agency has
deepened their expertise in digital strategy and analytics with two new hires. Reema Mitra joins the
agency as Group Director, Digital Strategy, while Joe Panzarella joins as Group Director of Data and

Mitra and Panzarella are strategically significant hires as DDB New York continues to push for big
creative ideas born out of data and technology. In her role, Mitra will lead efforts to sharpen clients
digital marketing and content planning from strategy through implementation and optimization.
Panzarella will oversee all data and analytics capabilities for the agency, exploring innovative ways to
put data-driven insights at the heart of the agencys product. Both Mitra and Panzarella will report to
Stuart Hazlewood, Chief Strategy Officer of DDB New York.

We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been
instrumental to the realization of some of the smartest work in their fields. They will help us take the
quality of the agencys strategic product to even higher heights. The agency will be inspired by their
energy, creativity and proven ability to tackle client challenges brilliantly, said Hazlewood.

Mitra joins DDB New York from Huge, where she oversaw social media, social commerce, eCRM, loyalty,
segmentation strategy for key clients including Nokia Health and Kohls. Prior to Huge, she worked at
Edelman Digital and operationalized Doves global online presence, which helped secure a Cannes Lion
for the Real Beauty Sketches campaign.

Panzarella is a senior-level data analyst professional with over 20 years of experience in the advertising
industry. Hes known for his unique ability to humanize statistics, data, data visualization and insight
mining. Additionally, Panzarella is an adjunct professor teaching analytics and digital marketing
in NYU's School of Professional Studies program. Before joining DDB Panzarella oversaw the digital and
analytics department for Javelin. Hes worked on well-known brands such as Verizon, AT&T and Avis,
and on incredibly complex accounts such as the 2010 U.S. Census.

Mitra and Panzarellas appointments come at a time of great momentum for DDB New York, including
two recent new business wins the All detergent account and the digital business for Breyers.

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DDB U.S., part of the Omnicom Group (NYSE), is one of the countrys leading and most influential advertising
agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous
times by the industry's leadingadvertising publications and has been recognized by top awards shows including
Effie, Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include Unilever, Mars,
Johnson & Johnson, Capital One and State Farm, among others.

Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

Press Contact:
Name: Christie Griesmaier
Title: Associate Director of Agency Communications
Email: Christie.griesmaier@ddb.com
Phone: 312-552-6411

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