Kathmandu University School of Management

Course plan
Program: MBA-I/EMBA-I
Trimester: First
Course: Data Analysis for Managerial Decision
Credit hours: 2
Instructors Personal
Name: Mr Bal Krishna Khadka
E-mail: balkrishna@kusom.edu.np
Mobile No: 9841-760108

INTRODUCTION:
The statistical methods are used in various functional areas of business. A few examples are in order:
finance uses it to find optimal portfolio combinations or to forecast financial variables; marketing uses it to
study preference of consumers when economic or other environments for a products market are changed, or to
study the effect of advertising or of changes in strategic behavior on sale; management may use it to study the
quality of products or the effect on quality of an intervention; accounting could use it to measure the variability
or determinants of cost. This is not an exhaustive list. To be a complete manager, you should knowledge of
collecting, organizing, modeling, analyzing and interpreting data for your business.

COURSE OBJECTIVES (CO):

1. To help understand the concept of probability and various probability distributions having applications
to management discipline.
2. To explore relation between population and sample, and how sample information is connected to
population attributes.
3. To examine applications of various statistical methods in exploring the nature of relation in and across
variables.
4. To introduce SPSS software for entering and presenting data, as well as for modeling management
problems and interpreting results.

COURSE LEARNING OBJECTIVES (CLO):

Upon successful completion, this course will enable participants to:
1. Identify appropriate distribution to apply in a management problem, and compute probabilities for single
and joint random variables, manually.
2. Use inferential statistics for hypothesis testing.
3. Test hypothesis about single and two population means and proportions, and analyze their business
relevance.
4. Model management problems by using ANOVA, Contingency analysis and non-parametric methods.
5. Model management problems through regression equation, analyze and interpret the results.
6. Use suitable sampling technique for a research problem and understand its limitations.
7. Have insights into what management problems can be studied with which statistical methods.

COURSE CONTENT:
Probability: basic concepts; marginal, union, joint and conditional probabilities, Bayes rule.
Discrete distributions: binomial, Poisson and Hyper-geometric.
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Continuous distributions: normal, uniform, exponential, t and F.
Sampling distributions: random and non-random sampling techniques, sampling distribution of sample mean
and proportion.
Statistical inference: hypothesis testing for a single, two means and proportions.
ANOVA: One and two-way ANOVA.
Nonparametric statistics: Mann-Whitney U-test, rank test, rank correlation.
Regression analysis: Estimation and interpretation of two and multiple variable regression models.

EVALUATION:
S. Evaluation Criteria Unit of Weight
No. Evaluation
1 Mid-term Examination Individual 20
2 Assignment, class test Group/individual 20
3 Case Study, class test and quiz Group/individual 10
4 Project work/ Presentation Group/individual 20
5 End-term Examination Individual 30

PRESCRIBED TEXTBOOK:
Ken Black, 2012, Applied Business Statistics making better business decisions, 7th ed, Wiley INDIA
EDITION.

ADDITIONAL REFERENCES:
1. Levin Richard, Rubin David. Statistics for Management. Prentice-Hall India. Seventh ed.
2. Levind David, Krehbiel Timothy and Berenson Mark. Business Statistics: A first course. Pearson
education. Fourth ed.
3. Aczel, Amir & Sounderpandian J. Complete Business Statistics. Tata McGraw Hill. 6th edition.
4. Albright Christian, Winston Wayne and Zappe Christopher J. Data analysis and decision making.
Thomson International Student Edition. Second ed.
5. Beri G. C. Business Statistics. Tata-McGraw Hill. Second edition.

Note: late submitted assignments will not be considered and will be awarded zero
Note: In every session, each student should bring his/her own calculator.
Note: each student should bring his/her own laptop when need is felt in the class delivery.

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Course Content /Session Plan:
SN Topic 2 Concepts Prior
hours reading
session
1 Probability 1 Methods of assigning probability & its structure Chapter 4
Marginal, joint & conditional probabilities, independent Ken Black
events
Bayes rule
2 Discrete 1 Characteristic of a discrete random variable; mean, Chapter 5
Distributions variance & standard deviation Ken Black
binomial distribution and its mean & standard deviation;
computing of binomial probabilities, its applications
Poisson Distribution; mean & standard deviation;
computing Poisson probabilities, its applications
Hyper-geometric distribution and computing probabilities
with.
3 Continuous 1 Normal distribution, standard normal distribution & their Chapter 6
Distributions characteristics; solving normal curve problems Ken Black
Uniform distribution and computation of its probability
exponential distribution & its characteristics; solving
exponential probabilities; t, Chi-square and F
distributions
applications
4 Sampling & 1 Its meaning and reasons; census, frame, random vs. non- Chapter 7
sampling random sampling Ken Black
distributions random sampling techniques: simple, stratified,
systematic, cluster
non-random sampling techniques: convenience,
judgment, quota, snowball techniques
Random number generator
sampling distribution of x and p
5 Estimation of 1 Estimating population mean using z & t-statistics, Chapter 8
Population estimating population proportion Ken Black
Mean & Constructing of confidence interval for x and p
Estimating sample size
Proportion

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6 Hypothesis 2 Meaning of hypothesis testing and the process; type I and Chapter 9
Testing for II errors Ken Black
single Testing hypothesis of population mean using z and t
Testing hypothesis of population proportion
population
Testing hypothesis about a variance
parameter

7 Hypothesis 2 Hypothesis testing & confidence intervals about the Chapter 9

Testing for difference in two means using z and t (independent) and 10
differences in Statistical inferences for two related populations Ken Black
Statistical inferences about two population proportions
two means &
proportions
8 Analysis of 2 Introduction to design of experiments Chapter 11
Variance & Completely randomized design Ken Black
Multiple comparison tests
Design of
Randomized block design
Experiments Factorial design (2-way ANOVA)
9 Analysis of 1 Chi-square goodness of fit test Chapter 12
Categorical Contingency analysis Ken Black
Data
10 Simple and 1 Equation of the simple regression line, estimation, Chapter 14
Multiple residual analysis, coefficient of determination; hypothesis and 15
Regression testing Ken Black
Modeling Multiple regression model, estimation, significance,
fitness, interpretation
11 Non- 1 Wilcoxon matched-pairs signed rank test Chapter 13
parametric Kruskal-Wallis test Ken Black
Spearmans rank correlation
tests