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Examining fast food consumption behavior among the young population of Dhaka
City
Submitted to
Mr. Mushtaque Ahmed
Associate Professor, and Charperson MBA Program
Submitted by
Name Class ID
Tanisa Tasmim Sinthia RQ 10
A.R.M. Mozaffar Hossain ZR 24
Maruf Ahmed ZR 40
Khalid Mahmud ZR 47
Samuel Elvis Gomes ZR 52
56D, MBA Program
Submission date
30th April, 2017
Along with the increase in out of home consumption behavior consumers, especially from
younger populations are becoming fast food consumers in our country. A broad population of
FFC consumers dwell in the urban Dhaka. This study intends to get a detailed look in to the
consumption behaviors of the young FFC consumers from Dhaka city.
1. Understanding the demographic and social factors of the young FFC consumers
2. Frequency and influences that FFC consumers exhibit
3. Factors of importance for choosing an FFC outlets
Research Methodology
Data collection: The study will be based primary data only. The data will be collected through
interviews with the use of questionnaires
Sampling: Approximately 100 young adults will take part in this study which will include both
male and female participants
Analysis: The study will include both inferential and descriptive statistical analysis.
Moreover, hypothesis testing will be done on the data. SPSS will be used as a statistical tool.
Questionnaire
General Questions
1. Participants age
2. Participants gender
a) Male b) Female
3. Years of education:
Factors 1 min 5
max
Means for socialization 1 2 3 4 5
Ease of access 1 2 3 4 5
Lack of suitable alternatives 1 2 3 4 5
Peer Pressure/influence 1 2 3 4 5
7. Drink Preference
Fizzy Drink
Mineral Water
Tea
Coffee
Milkshake
Fresh Juice
Others
8. Food Preference
Pasta
Pizza
Burger
Sandwiches
French Fries
Chicken
Meat variations
Vegetable variations
Cake/Pastries
Others
9. Approximate expenses on each visit
a) yes b) no
11) How close the nearest fast food shops from your home?
13) Factors that are of importance to you when you choose a fast food shop
Factors 1 min 5
max
Price 1 2 3 4 5
Ambience 1 2 3 4 5
Variety in menu 1 2 3 4 5
Service quality 1 2 3 4 5
Food Quality 1 2 3 4 5
Cleanliness and Hygiene 1 2 3 4 5
Brand Image 1 2 3 4 5