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Профессиональный Документы
Культура Документы
1 2 3 4 5 6
6 month History
Key Metric t-6 t-5 t-4 t-3 t-2 t-1
Average cost per order 500 450 430 420 415 410
Average Yield per order 650 645 655 658 662 665
Metric 3 0 0 0 0 0 0
Metric 4 0 0 0 0 0 0
Metric 5 0 0 0 0 0 0
Usage Notes
1 Identify the key metrics that you want to track over time. Type them into Column 13 of the
table under "Key Metric".
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2 Enter values for your key metrics for the last 6 months
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3 Enter your Goal / target value, if you have established one. (Column K) 16000000
4 Observe the averge monthly rate of change over the last 6 months (Column J). 14000000
5 Observe the projected values for the specified metric over the coming 6 months based upon 12000000
the best fitting of either a linear or exponential regression of the prior 6 months' values.
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(Columns L-Q).
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6 Assess whether your recent historical trends for your key metrics are moving you in a
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favorable or an unfavorable direction. Act accordingly.
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7 Note: If your Key Metrics figures have been very volatile recently, then the usefulness of the
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projection may be limited.
8 If the relative size of different key metrics varies greatly, then the chart at right will appear 0
flat for those metrics with lower orders of magnitude. -6
Metric -6 -5 -4 -3 -2 -1
Average cost per order 500 450 430 420 415 410
Average Yield per order 650 645 655 658 662 665
Metric 3 0 0 0 0 0 0
Metric 4 0 0 0 0 0 0
Metric 5 0 0 0 0 0 0
3.6857142857
Avg Mthly Goal Projected values for next 6 months
Change % Value t+0 t+1 t+2 t+3 t+4 t+5
-18.0% 375 17,519.4 70,751.5 285,727.8 ### ### ###
2.3% 680 1,064.4 1,216.4 1,368.5 1,520.5 1,672.6 1,824.7
0.0%
0.0%
0.0%
Relative Month
0 1 2 3 4 5
17,519.4 70,751.5 285,727.8 ### ### ###
1,064.4 1,216.4 1,368.5 1,520.5 1,672.6 1,824.7
Time to
Goal (mos)
1.4
4.1
Subscription Model
Key Submetrics
Net 30-day change in Total Subscribers $ 2,100 Net change in subscriber base
Monthly revenue per active subscriber $ 4.32 Track over time.
Monthly Yield per new subscriber $ 22.67 Revenue per new sign-up. Track over time.
Monthly Cost per new subscriber $ 10.00 Cost per sign-up. Should decline over time. Econom
Monthly Profit per new subscriber $ 12.67 Track over time.
This sheet provides the essential metrics you need to consider for your site.
ubscribers at beginning of month
scriber base
Key Submetrics
Monthly Profit $ 31,139.00
Monthly Profit per Order $ 41.52
Average Order Value $ 157.80 What does the average order bring in revenue?
Average Cost per Order $ 116.28 What does the average order cost me to deliver?
Average Site Conversion (Visitor --> Order) 3.3% How well is my site converting visitors to orders?
This sheet provides the essential metrics you need to consider for your site.
ders processed for the month
customers who ordered
visitors to the site.
sitors coming? What are the best-performing referers? Nurture them.
sitors coming? What are the best-performing search terms?
Key Metrics
Total Cost $ 12,100.00 Total business cost
Total Revenue $ 19,350.00 Total monthly revenue
Total new leads 25 New leads for the month.
Total new contracts closed 3 New contracts closed for the month.
Sales Cycle - elapsed time (days) 19 Time from initial lead to contract closed.
Key Submetrics
Monthly Profit $ 7,250.00
Monthly Profit per Contract $ 290.00
Average Revenue per Lead $ 774.00
Average Cost per Lead $ 484.00
Average Conversion (Leads --> Contracts) 12.0%
This sheet provides the essential metrics you need to consider for your site.
When you cut through all the confusion, there are really only four elements you can measure:
1. The AMOUNT of activity on your site - page views, visitor sessions, returning visitors, etc.
2. The SOURCE of that activity - referrers, search terms, languages, countries, organizations, etc.
3. The NATURE of that activity - entry pages, exit pages, browsers, platforms, JavaScript versions,
cookie support, screen resolutions, page refreshes, page load errors, average time per page, etc.
4. The RESULTS of that activity - click trails, most requested pages, number of page views, signups,
orders, etc.
Organizing questions:
organizations, etc.
avaScript versions,
me per page, etc.
page views, signups,
rch Phrases
Average Time on Pages,
sions
ber, total revenue) Sign-
Cost per _____ (CPx)
Yield per _____ (YPx)
Business Model
Yield elements
Total Monthly Revenue $ - $ -
Number of visitors (visitors/mo): $ -
Revenue per visitor ($/visitor/mo): $ -
Cost elements
Non-marketing labor $ -
Office supplies $ -
Travel & Entertainment $ -
Other non-marketing expense $ -
Product costs
Development cost $ -
Acquisition cost $ -
Conversion cost $ -
Total Produt costs $ -
Newsletters
Content development ($/mo) $ -
Technical & publishing cost ($/mo) $ -
Total Newsletters $ -
Affiliate marketing
Affiliate program administration $ -
Affiliate commissions $ -
Total Affiliate marketing $ -
Total Costs $ -
Monthly Profit $ -
Profit Margin 0.0%
Scaling for seasonality