Book Dealers World Spring 2017

Book Dealers
World
National Association of Book Entrepreneurs
Vol. 38 No. 2 Spring 2017
Book Reviews: How to Boost the Search Engine

Aiming for the Pot of Gold Visibility of Your Books
By Mari Selby by Amy Harrop
How to Get Your Book Email Marketing

"Discovered" by the Media Best Practices
By Kathleen Gage by Aurelis Tin
How to Make a Profit How to Launch Your

As an eBook Publisher eBook Using Social Media
By Nate Rio By Carolyn Cohn
Carlos B. Gil, author of the Pinnacle Award winning book, We Became Mexican-American: How Our
Immigrant Family Survived To Pursue the American Dream. Read his fascinating story on page 3.
From BOOK
DEALERS WORLD
The ISSN 1098-8521
Our 37th Year
Book Dealers World Online:

Editors http://goo.gl/jAs7G
NABE
Desk P.O. Box 606
Cottage Grove, OR 97424
541-942-7455
Dear Friends,
E-Mail
My favorite time of year is upon us. Spring and Summer are on the way BookDealersWorld@
bookmarketingprofits.com
and in Oregon, that means plenty of fun outdoor activities. Our rain will
be soon letting up and the sun will return to shine on our beautiful Web Site
mountains and streams. Time for hiking, fishing, exploring, walks on the BookMarketingProfits.com
beach, and visiting some new interesting places.
Executive Director
This issue of BDW spotlights our Winter Pinnacle Book Achievement Al Galasso
Award Winners, honoring many of our great members and their fine
books. Check out pages 22-23 for a list of the award winning books. Associate Director
Each year the books get better and the writers provide us with knowl- Ingrid Crawford
edge and information we can use. Check out some of our entries and
authors.
In this issue of BDW, Kathleen Gage tells us how to Get Your Book
Discovered by the Media, Marie Selby has an article onBook Reviews:
Aiming For the Pot of Gold, Nate Rio shows us How to Make a Profit
As An EBook Publisher, Amy Harrop reveals How to Boost the Search
Engine Visibility of Your Books, Carolyn Cohn unveils How to Launch
Your EBook Using Social Media, and Aurelis Tin exposes Email Market-
ing Best Practices. There is also a Publishers Profile on Carlos B. Gil,
author of We Became Mexican-American: How Our Immigrant Family National Association Of
Survived To Pursue the American Dream. Book Entrepreneurs
If you have not joined NABE yet, you can sign up on page 17 and check
out the many money saving benefits, including Pinnacle Book Award BOOK DEALERS WORLD
Copyright 2017. Al Galasso.
eligibility. Dont forget to display your book in our 2017 NABE Book All Rights Reserved.
Showcase Exhibits and take a look at our popular New Super Book Published three times a year in mid January,
Marketing Deal, which saves you over a thousand dollars on some of mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
our best marketing vehicles. year subscription for non-NABE members:
U.S. $50.00, Canada $55.00, Foreign $70.00.
Have a delightful Spring and fun-filled Summer. Enjoy great outdoor BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
activities and be sure to bring a good book with you! may not be reproduced in whole or in part
without the express written permission of the
publisher.
Al Galasso, NABE .
2
We Became Mexican-American
reveals how determination and
PUBLISHERS hard work led to economic suc-
cess and a better standard of
PROFILE living for each subsequent gen-
eration. The book includes
black and white photographs
Carlos Gil documenting the early days as
Author of well as the more recent times.
We Became
Mexican American: Blueink Reviews says, Gil
How Our Immigrant Family Carlos Gil writes a highly engaging story of
Survived To Pursue The his ancestors immigration by
American Dream interlacing his elders testimoni-
als with the rugged geography
In todays America, immigration and historic details from Mexico
has become a hot topic. Since As an Emertitis Professor of His- to California, where they settled.
our country has always been a tory at the University of Wash-
land of immigrants, this book ington, Carlos is able to unveil a Clarion Forehead Reviews says,
tells a familiar tale. concise picture of the political It is a rich, textured portrait. He
and economic changes happen- helps readers see the U.S.
Carlos Gils story is one that ing in the United States, begin- through immigrants eyes.
should be read by all Americans ning with the Great Depression.
who want to understand the im-
migrant experience and why He describes how his hard work- For dealer information and more
people choose to leave their ing father and selfless mother details on Carlos Gils fine book,
own country to pursue a new life did backbreaking work picking check out his website at
somewhere else. citrus and selling homemade http://diversitycentral.com/diver
tortillas all day to support their sity_store/books.ph
Carlos Gil combines two popu- eight children.
lar methods to tell his fascinat-
ing story. The first method is The immigration experience is
through family history, artifacts indeed underappreciated by $10.00
and military records. The sec- those of us who dont immigrate. Discount Coupon
ond method is through his own My grandmothers world, for ex-
personal experience. He at- ample, was marked by the tradi- Combo Ad
tempts to separate facts from tional order of late 1800s Package
fiction and brings the reader a Mexico where everything in life
unique glimpse into the immi- was measured by how you On a Publishers Preview Ad
grants plight. dressed, the color of your skin, in BDW Plus the Hot Books
the Spanish inflection in your To Promote Feature on our
Carlos uses extensive inter- voice, how devoted you were to website for a Full Year.
views with his aunts and uncles, Catholicism, and much more, all
handwritten memoirs from his this defined her 100 per cent. In Just Sign Up By August
mother plus his own historical 1930s California, these values 15th 2017 include this cou-
research to flesh out this fasci- didnt count as much and yet pon and take $10.00 off
nating tale of leaving one coun- she couldnt set them aside like your Combo Package
try and moving to another. you take off your coat, Carlos
Gil said.
3
Target Your Book or Product to Thousands of Bookstores,
Libraries, Mail Order Firms, Online Catalogs, Educational
Buyers and more at the NABE Book Showcase Exhibits
Save 90% on Trade Show Costs Attractive Face Our Display
Professional Sales Staff Follow Up Leads Mailed to You
Here's Your Opportunity to give your book, Int. Assn. Of School Libraries Show
audio/video tape or other product exposure to the Long Beach, California
book market, library field, mail order arena, media August 5-7 2017
outlets, gift shops and internet book buyers at a cost Showcase your books, audios, videos and more to
you can afford. The average trade show booth now librarians, school teachers, library educators, adminis-
rents for $1800 and up. That doesn't include tables, trators and more from all over the world. Take advan-
tage of this one time opportunity. In recent years this
carpeting, lighting, union labor, drayage service, book conference was held in Japan, Australia, Indonesia,
racks, airfare, shipping, car expenses, meals, hotel the Netherlands and Portugal, among other countries.
bills, etc. You could spend more than $3500 on just Elementary, middle school, high school and college
one exhibit alone. By becoming a part of the NABE oriented books are all welcome. First time in the U.S.
Book Showcase Exhibits, you can have your books since 2008.
on display for less than 10% of what it would cost to gggg
exhibit your books yourself. Pacific NW Booksellers Show
Portland, Oregon
Our NABE BOOK SHOWCASE EXHIBITS are October 7-10 2017
Reach thousands of book stores, book distributors,
different from any exhibiting service. Your book wholesalers, libraries, young adult bookstores, and a
is displayed face-out within a special subject wide range of book buyers from all over Oregon, Wash-
category, such as Health, Cooking, Children's ington, Idaho and Northern California. Many of these
booksellers are seeking independently published titles
Interest, etc. Only 50 to 100 books are dis- on a variety of different topics including children's
played in each show so your book is not books, fiction, non-fiction, how-to, self-help and much
buried amidst thousands of titles. Then, a more.This show gets bigger every year.
professional sales staff, full of enthusiasm and
warmth, who also speak Spanish and French, gggg
greet potential buyers. We take time to get to California Book Trade Show
know you and your book. We pass out your South San Francisco, California
October 19-20 2017
flyers and send you the names of all the buy- This energetic book show draws booksellers from
ers who visited us so you can follow up on areas with the highest per-capita book sales in the
potential orders. country. Bookstore owners, large chain stores, major
book distributors, and more will be attending from all
over California, and Nevada as well. These stores are
Our NABE BOOK SHOWCASE EXHIBITS are bright, looking for new titles and authors and will help promote
well-decorated, and colorful. We offer drawings, free your title to their buyers. Make certain your book is
gifts and giveaways to increase booth traffic. A few displayed to this great audience!
years ago, a publisher who had placed her book in 3 gggg
different combined exhibits in the same show, told us Washington Library Assn. Show
that after visiting the other two places, she couldn't Tacoma, Washington
believe all the buyers and the activity that was taking November 1-4, 2017
place at the NABE Booth. Authors are encouraged to
make an appearance at shows if they wish. Even if Reach public, private and academic libraries from all
over Washington. Expose your book not only to
you cannot attend any of the shows, you can be librarians but also to hundreds of potential buyers who
assured your book will be shown to all potential are looking for gifts for the upcoming holidays. Almost
buyers. We are unlike any exhibiting service you 40% of Americans have been to libraries at least once
have ever used. This is our 36th successful year of a month. Library budgets are increasing each year.
showcasing books, experience you can count on!
4
Here's What You Receive at What Past Exhibitors Have
the N.A.B.E. BOOK Said About Our Service:
SHOWCASE EXHIBITS.... SHOWCASE
Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
g YOUR BOOK will be displayed face-
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
out in its own special category section I'll do a book signing in all three stores. If that
with a friendly, professional Tri-Lingual goes well, and I'm confident that it will, there is a One Book in 1 Exhibit:
(Spanish, French & English) Sales Staff great opportunity to expand into other Costco $98.00
stores, Wal-Mart and the big box book stores. It One Book in 2 Exhibits
attending. We also showcase CDs, and looks like the book show exposure paid off.
DVDs. You do not have to attend any Rod Collins
$185.00
show unless you wish to. One Book in 3 Exhibits
You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
g YOUR BOOK will be featured in our appreciated how well you displayed "Grandpa Only $80.00 each
NABE BOOK SHOWCASE CATALOG, Grouper, The Fish With Glasses' and steered
childrens book buyers to us. Thank you. Grand-
which will be passed out free to buyers pa Grouper sold out! It pays to join NABE and ---------------------------------------
at each show with your web site info. I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
g 25 of YOUR BOOK PROMOTION FLY- $330.00
"I just received a call from a gift store in California,
ERS will be placed beside your book. whose owner told me that she saw our book at ---------------------------------------
When a buyer expresses interest in your the NABE Book Showcase Exhibit. She proceed- Non-Members
title, a flyer will be handed out. If addition- ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
al flyers are needed, they will be xeroxed and we expect much repeat business.
at the show. Cheryl Long, Culinary Arts, Ltd.
g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
sign order-pulling flyers and what to put orders. M. Waters, Mutual Press
on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
Int. School Lib. Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
3 or More Shows
FREE COPY of
Al Galassos NABE SHOWCASE ORDER AND LISTING FORM
Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the Place book in Hot Books at
Learn master marketing tips InternationalSchoolLibraryShow OregonLibraryShow Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- PacificNWBookShow CaliforniaBookShow Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. Int. Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
tie-Ins, and more. Boost your ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices.
bookselling profits! ____ Please charge my Visa/Mastercard Number______________________________________
Exp. Date________ Signature__________________________________
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__Check here if your would
Title of Book__________________________________________________________________
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Author__________________________________________________Retail Price____________
our new low cost Book Flyer
Publisher__________________________________________________________________
Service. Includes typesetting
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City______________________________________________State_______Zip_____________
NABE Members who partici-
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pate in our Showcase Exhibits.
5
Book Reviews: view books are Crosscurrents maga-
Aiming for the Pot of Gold zine, Tricycle, Insight Retailers
magazine, Psychology Today and Ut-
By Mari Selby
ne Reader.
3. Evergreen list - I refer to these
As authors what do we most want from
online magazines and review sites as
the publishing of our books public rec-
evergreen because they archive their
ognition, skyrocketing sales, or simply
reviews. Anyone can find the review
spreading our message?
months later and also having your
review online will help build your over-
We may want all three and receiving a
all SEO ranking. Getting reviewed on
review can be reaching that pot of gold.
Amazon or Barnes and Noble.com
A review in a prestigious print maga-
builds recognition as well as sales.
zine can truly make an author's name
and multiply sales. Even a review in an Mari Selby Many of our authors have become
Amazon.com best sellers. Goodreads
online magazine can be archived and
any review or mention of your book in is a social media network for authors
available to the internet for years. But
their print publications will result in to create a fan base. My personal
how to achieve this goal in a competi-
more sales, more recognition and your favorite online review magazine is of
tive market is tricky.
message received by large numbers course San Francisco Book Review.
of people. All magazines and newspa- Other favorites include Midwest Book
The quid-pro-quo is that publishers
pers in this category require advanced Review, Bellaonline or Women's Re-
send reviewers a free copy of a book
reader copies sent at least 4 months in view of Books.
as part of their marketing plan, in the
advance of the books launch. Prepub-
hope that it will be reviewed and
lication magazines include Publishers Of course a review doesn't guarantee
brought to the favorable attention of
Weekly, Booklist Reader and Library that you will get a good review. Even a
the reviewer's audience/readership.
Journal. Post publication magazines in review that starts with "This is an
All books sent to a reviewer for review
this category include People, New amazing book" and finishes with criti-
consideration, requested or not re-
Yorker, Reader's Digest, or Slate. To cizing the author's purple prose can be
quested, become the property of the
claim a little of the gold by submitting useful.
reviewer to dispose of as he or she
their books to Publishers Weekly PW
deems fit.
select. For the small fee of $149 you You can go for reviews yourself or you
have a better chance to reach that gold. can hire a publicist to make this task
Before you begin sending books out to
easier. A publicist has the contacts
all possible magazines do your re-
2. The "silver lining" list - We character- and skills to get your book in front of
search. Despite Oprah's popularity, O
ize these magazines or newspapers interested editors. There is a great
magazine isn't right for every author.
as silver because they have a great deal of work involved in going for re-
Maybe your book is a better fit with
circulation and maybe a little less pres- views, from research to query to follow
Prevention magazine or Popular Me-
tige. From the Los Angeles Times, to up. But any review can be used to
chanics? Or maybe is your best bet.
the Boston Globe, to the Cleveland promote your book and improve your
Read what books are reviewed in your
Plain Dealer, to the Christian Science sales which is well worth the effort.
magazines of choice. Then research
monitor all have a great deal of power And the possibility is always there that
who is the best person for you to con-
to launch a book. Most magazines and you will be fortunate enough to find
tact. Is it the feature editor, or is there
newspapers in this category have both your own pot of gold!
a book review editor? Keep in mind
a print edition as well as an online
that you are competing with thou-
edition, and they accept books that
sands of other authors for the diminish- -----------------------------------------------------
have already been launched. Landing
ing number of publications that review Mari Selby is a contributing writer for San
a review in The Atlantic would be a
books. Francisco Book Review. For the past 18
huge boon to any author. The Blooms- years Mari has been the director of Selby
bury review has eclectic tastes, has Ink, a publicity and marketing firm.
But first create 3 lists of possible re-
been around for decades and often http://www.selbyink.com Selby ink pro-
view sites, magazines, and newspa-
prints authors who reside in the West. motes authors who make a difference, and
pers. This list is meant to offer a
Regional magazines in your area like helps those authors to develop name rec-
sampling of book review options, there ognition through traditional publicity efforts
Virginia Quarterly Review tend to favor
are many other magazines and news- as well as social media. Selby ink special-
local authors. Online magazines in this
papers not listed here. izes in the following genres: body-mind-
category because of their huge circula-
tion are Shelf Awareness and Huffing- spirit, relationships, health, environmental
1. The "pot o gold" list - We character- issues, and social justice.
ton Post. Depending on the genre of
ize these magazines as gold because
your book other magazines that re-
6
Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity
Book Dealers World

Hot Books To Promote
Publishers Preview
You receive a 1/3 page display unit, completely de- Feature Page
signed by us with your book cover photo, a 70-word
description of your book, retail price, wholesale, drop- This Special Web Page will be featured on our
ship and sample costs, plus your company name, Web Site, promoted in quarterly e-mails to
address and phone number. This ad will appear in the bookstores, libraries and a wide variety of
Winter 2017 edition of BOOK DEALERS WORLD, Internet Book Buyers, and advertised in our
which will be seen by 5000 or more prospects each bi-monthly Marketsmart Newsletter.
month.
As a Publisher, heres what you will get:
Buyers From All Over The
1. A 70-word Description of Your Book
United States, Canada and the World 2. A Color Cover Photo of Your Book
Will See Your Book 3. A Direct Link to Your Own Web Page
The PUBLISHERS PREVIEW section is designed for or Web Site.
ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
cost you up to a thousand dollars to reach these top
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volved in securing the right lists. We do everything for
Package a $275.00 value for just
you in one easy operation. 2016 marks our 36th year
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Publishers Preview Ad in BDW plus
Remember That Even One Contact Made the Hot Books To Promote Feature on
Through This Offer Could Result In our Website for a Full Year.
Thousands of Dollars of Sales
For Your Book!
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NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS:
___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
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Address__________________________________________ sales info.
City______________________State_____Zip____________
Telephone__________________Fax___________________ Final Deadline: August 25, 2017
E-Mail____________________________________________ See Next Page For Publishers Preview
7
Carlos B Gil, XLibris, 6015 NE 205th Street, Kenmore, WA 98028
Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com
Web: http://diversitycentral.com/diversity_store/books.php
Discover what its like to immigrate to the United States from one
familys account. Highly readable award-winner tells the story about
the cultural shock of arriving in the U.S. for the first time including the
cultural conflicts and other difficulties in raising children in a new
country and environment. Discover what the the immigration process
is all about.
Retail: $18.99, Sample: $18.99 ppd.
Write for wholesale quantity discounts.
Michael Phillip Cash, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.michaelphilipcash.com
Remy Galway and her daughter Olivia are rebuilding their life after a
failed marriage in a 300 year old cottage in historic Cold Spring
Harbor, Long Island. Little do they know, another occupant is lurking
in the haven of their own home. Will the After House be their shelter
or their tomb?
Retail: $9.99 Sample: $9.99 ppd.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

919 Sonora Ct. San Dimas, CA 91773-1488
Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com
Web Site: http://www.gowiththeflowstory.com
One of the most difficult things for people to realize is that we as human beings are more
than a body,mind, thoughts, emotions or feelings. Our Soul is who we are. It is the highest
aspect fo ourselves, where we and God are one. This book provides a variety of tools and
time tested techniques that allows you to experience yourself as Souland as one with God.
Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand
techniques that can be implemented quickly. This book contains the exact 30 days mind-
theory challenge that enabled him to experience himself as Soul not just in theory but a
reality in his daily life. Amazing secrets revealed. Results guaranteed. Full refund is available
if the mind training system does not work for you.
8
Mary Mendenhall, PO Box 344, Davenport, WA 99122
Phone 509-630-3400 E-Mail marymending@gmail.com
Web Site: www.marymendenhall.com
Earth, Air, Fire and WaterStephen OConnell, an Irish-Mexican Amer-

ican with a checkered past, is dismissed from Bible college for asking
too many questions. As a development worker in East Africa years
later, he discovers that the mosaic of cultures has its sharp edges.
Against the backdrop of the Rwandan genocide, he and others try to
make the world a better world. But who will succeed in the end?

Janice Spina, 63 Sawgrass Circle, Londonderry, NH 03053

E-Mail: jjspina@myfairpoint.net Web: http://jemsbooks.com
Davey & Derek Donato are twins who love adventures and enjoy being
junior detectives. Their help is enlisted to find an ivory figurine that
has been taken from the local museum. There are many suspects and
danger is not far from the boys as they learn more magic with the help
of their Aunt Gigi and use their skills to find those responsible for the
theft.
Retail: $12.00, Sample: $12.,99 ppd.
Robert Percy, Luminaire Press, 3355 N. Delta Hwy Unit 159, Eugene, OR 97408
Phone: 541-520-9621 E-Mail: robertp129@gmail.com
Web Site: www.robertjohnpercy.com
A young adult coming of age/mystery novel that may find a sentimental

place in the hearts of adult readers. Set in southern California of the early
60's where thousands of acres of orange trees grow, young people find
adventure and danger. A number of themes abound including the true
meaning of friendship, family alcoholism and the joys of escaping into the
natural world, even a man-made one. For ages 10-14.

9
Michael C. Higgins, Ph.D. International Exploration Society
P.O. Box 93613 Pasadena, CA 91109 Phone: 626-618-3613
E-Mail: mhiggins@exploringwineregions.com
Web Site: http://www.ExploringWineRegions.com
Explore one of the most exciting and beautiful wine regions in the world.
This book is an insiders travel guide of spectacular photography, romantic
conversation, cultural exploration, inspiring wine education and captivating
adventures into the depths of travel, food and wine connoisseurship.
Insiders travel guide to Argentinas top three wine regions in beautiful
coffee-table quality volume. 565 spectacular photographic images 352
pages printed on museum quality art paper.
Price: $34.95 (Deluxe Softcover) Quantity Discounts

$19.95 (eBook Travel Edition)
Carole P Roman, Red Feather Publishing

(516) 375-9550
Web: http://www.caroleproman.com
Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
winning series did for culture. So get on-board this time-travel machine and
discover the world through the eyes of a young person just like you.
Pio Baroja Lost Coast Press 155 Cypress Street Ft. Bragg, CA 95437
Phone: 707-964-9520 E-Mail: cynthia@cypresshouse.com
Web: http://www.cypresshouse.com
The hero of this novel is Martin Zalacain, born in the Basque region of Spain.
Martin combines the footloose childhood of a Tom Sawyer with the sweet
savvy of an incorrigible teen truant. The hero matures and becomes an
adventurer, playing off French invaders supporting Charles, pretender to the
Spanish throne, against the established republican government of Spain. He
miraculously survives all hazards.

10
Roe DePinto Outskirts Press 140 Waterford Circle, Rancho Mirage, CA 92270
Phone: 914-879-1626 E-Mail: doctaroe@aol.com
Web: http://www.outskirtspress.com/zealyandwhubbanewlife
Zealy and Whubba embark on a day of fun while Daddy seal teaches Zealy to
fish. Whubba practices with Zealy until she gets it and they make a tremendous
catch. They all enjoy a wonderful picnic and Zealy learns her life lesson of
catching fish which is their life source to survive. Zealy and Whubba share the
catch with her family and the two characters grow closer and closer in loving
and caring for one another. The unlikeliest of friends are our little ambassadors
of peace, teaching children the importance of loving and protecting one
another in family and friendships even with our foes.
Retail: $24.95, Sample: $24.95 ppd

Karla Sasser, Simi Valley, CA 93063

Phone: 805-328-4523 E-Mail: karla@frigginbeancounters.com
Web Site: http://www.FrigginBeanCounters.com
Friggin Bean Counters begins with an entertaining history of the accounting and IT
relationship as it developed from ancient Mesopotamia through the Italian
renaissance to personal computers to todays Internet-enabled global economy.
Particular attention is devoted to the evolution of information technology and its
role in accounting and corporate governance. IT and Project managers will
understand regulatory and accounting requirements and how implement controls
that satisfy crucial regulations and reduce the risk of financial statement fraud.

Ed Grizzle, iUniverse, 9326 Regal Ct. Bloomington, IL 61705

Phone: 309-262-7623 E-Mail: edmargrizzle@gmail.com
Web: http://www.itsyourdecisionbooks.org
This book is written to share my life prior to accepting Jesus Christ as

my Lord and Savior. My life was miserable prior to that day. I was an
alcoholic and I committed crimes that were very bad. The goal of the
book is to encourage people who are having problems in their home
and with their life to allow Jesus into their lives to help them make
changes needed.
Retail: $8.95 Sample: $8.95 ppd
11
Carole P
Roman, Red Feather Publishing
1211 Stewart Avenue Suite 104, Bethpage, NY 11714 (516) 375-9550
E-Mail: cnbbook@gmail.com Web: http://www.caroleproman.com
Youll never guess what crazy dish the ancient Incan kings ate. But you can read
all about it, and more, in If You Were Me and Lived inPeru, the latest book in
Carole P. Romans fun travel series for kids. An exciting introduction to world
cultures written for young readers ages three through eight, this new expedition
takes kids to South America and gives them a colorful glimpse into what living
in Peru is like. Highlighting a myriad of topics, including language, cuisine,
climate, and history, this book teaches kids about diversity while also revealing
to them the important truth that we are all connected.
Retail: $10.99, Sample: $10.99


(516) 375-9550
Join Carole P. Roman when she visits the beautiful land of Germany in the
newest book of her informative series. Learn about the varied customs and
cultures. Travel to the central Europe to discover what you would eat and do
for fun. See the land through the eyes of a youngster like you and under-
stand what life is like in this exciting place. Don't forget to look at the other
books in the series so that you can be an armchair world traveler.

Sybrina Durant Sybrina Publishing

506 White Oak Pointe, League City, TX 77573
Phone 281-332-6461 E-Mail: sybrina@phrasethesaurus.com
Web Site: http://www.sybrina.com
There are hundreds of counting books out there. They all teach 1 through 10
but few teach how to count back again. The whimsical illustrations by
Parbbonni will delight parents and children with their Old World charm and
joyful images. The author, Sybrina Durant is also a lyricist who's melodic
verse will have everyone gleefully singing along as the pages are turned.
Soft Back and Hardback available.

Write or call for wholesale quantity discounts.
12
(516) 375-9550
Join Carole P. Roman as she travels back in time to visit the exciting Ancient
Empire of Mali in Africa during the 1300s. Learn about the varied customs
and cultures. Travel to the past to discover what you would eat and do for
fun. See the land and its rich history through the eyes of a youngster like you.
Don't forget to look at the other books in the series so that you can be an
armchair time traveler.

Diamante Lavendar D&L Productions

PO Box 8213 Green Bay, WI 54308
Phone: 920-288-9929
E-Mail: diamantelavendar@yahoo.com
Web: http://www.diamantelavendar.com
Based on a true story, a tale of hope and redemption. Journey with Joan,
a victim of abuse, as she writes in her diary to unravel the pain of her past.
On bed rest for the duration of her pregnancy, she decides that no matter
how high the hurdles in her life are, she will conquer them without looking
back; not only for herself but also for her unborn child.

Steve Snyder Sea Breeze Publishing LLC, 601 Sea Breeze Drive
Seal Beach, CA 90740 Telephone: 562-598-6902
E-Mail: Steve@SteveSnyderauthor.com Web: http://SteveSnyderAuthor.com
Winner of 19 national book awards, SHOT DOWN is set within the

framework of World War II in Europe and recounts the dramatic
experiences of each member of a B-17 bomber crew after their plane,
piloted by the author's father, was knocked out of the sky by German
fighters over Belgium and the efforts of courageous Belgian people
who risked their lives to help them.

13
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How to Get Your Book These two strategies should be part of
"Discovered" by the Media your long-term positioning to get no-
ticed by the media. To get immediate
By Kathleen Gage
results have a plan of action that gets
you the fastest results in the shortest
You've either completed the book, or
period of time.
you are near completion, and now
you're looking for ways to raise aware-
1) Identify radio and podcast shows
ness about your book. You're looking
that are a great fit for your book. A
for readers, and lots of them.
quick Google search with "radio
shows + your topic" will result in lots of
There are many great ways to gain
choices. For podcast shows, visit
visibility for your book. However, the
iTunes and do a search for shows that
sooner you work on publicity the better.
fit for your topic or book title.
Kathleen Gage
Prior to the publication date, not after,
2) Keep a running list of show informa-
is when you need to start laying the
tion such as the producer, host, or
foundation for: Interviews Book Sign-
Look for forums and social networks bookers for the show. Most show sites
ings and Speaking engagements
specific to where your market "hangs will have this information available.
out." For example, if your market are
Although most authors who plan to
dentists, it's likely Facebook is NOT 3) Create a pitch for your book with
promote their book tend to start after
going to be where you need to spend great hooks that will spark the interest
the book is published, it's best to start
your social media time. A location like of the show contact. To pitch your idea,
long before the actual publication date,
Dental Town would be a much better you can send a media release, but
don't let this discourage you if your
fit. Dental Town is an online communi- often a short email will work better.
book is already in print.
ty specific to the dental industry.
When pitching your idea, keep in mind
The reality is this; most authors do
There are online communities specific that the media is on constant over-
nothing to get maximum visibility for
to just about any industry and interest. whelm and doesn't have time to wade
their book. They "hope" it somehow
It just takes a bit of research to find through a bunch of information before
ends up in the hands of readers. And
those that are a fit. getting to the heart of your message.
thus the reason why most books never
Get right to the point.
make more than $100 a year in sales.
2) Position your expertise with content
marketing. Content marketing is a Present your idea with the audience in
Regardless of where you're at in the
"must do" in today's online world of mind. Why will the audience be inter-
lifecycle of your book, it's never too
content hungry consumers. Content ested in what you have to say? After
late to look for media visibility. The
marketing is a strategic marketing ap- all, if you know what gets the audience
more evergreen your book, the easier
proach tied into your overall digital excited, that will likely get the host,
it is to get media interviews months,
marketing where you focus on the producer or booker interested.
even years, after the book is published.
creation and distribution of valuable
content to attract your "sweet spot" The bottom line is this; you have to put
Additionally, the more visible you are
ideal readers and clients. effort into your market visibility as well
online, the better. Knowing how to
as how you reach out to the media.
market online is a huge plus.
Content marketing is an ongoing pro- Many authorpreneurs avoid these im-
cess and one that requires consistent portant steps and their book sales
Be prepared to create as much oppor-
effort. For example, this article is part reflect this fact.
tunity as possible with a proactive ap-
of my content marketing strategy. It
proach to marketing your book.
will be distributed in specific online Make this a part of your overall busi-
directories and on my blog. ness practices and you will be far
1) Build visibility on social media. The
best way to get noticed by the media ahead of those who "hope" to be dis-
Distribution to directories allows for covered.
is to have a strong social media pres-
new readers to find me. Posting it on
ence. Before taking a hit and miss
my blog allows for my current follow-
approach to social media, determine Hit #1 on Amazon - FREE report
ers to enjoy more relevant content.
where your potential readers are. For shows you how. If you're an expert
From there, I can use the permalink
some authors, Facebook is perfect, who has written a book, or plans to,
from the blog post to share on social
while for others, LinkedIn is more suit- learn how to get to the top of the
media, send an email to my subscrib-
able for the genre of your book. Amazon charts, by going to this web
ers and gain even more traction for my
efforts. page: http://www.oneonamazon.com
18
Email Marketing 2) Embedding the opt-in form
Best Practices
The by Aurelis Tin This is actually very simple. You
should not make people click
Email marketing is one of the through to another page but
Big most effective internet market-
ing methods and it is currently
instead, embed the opt in form
at the point (where) you ask
being used by thousands of people to sign up.
Event businesses (small, medium
sized and even the large compa- 3) Put an option to join your
nies). Below are some of the email list in every page of your
reasons why every business site
should consider;
MAY You should have opt-in box on
E-mail marketing is inexpensive every page of your website and
May 31-June 2, 2017: Book Expo
America,New York NY, 800-840- it should be in a way that it can
5614 Easy to track and share be seen by anyone looking at
your site. You can add an opt-in
JUNE Very fast/Immediate with tre- box both to the vertical naviga-
mendous reach tion column and to the footer
June 3-4, 2017: Bay Area Book Fes-
tival, San Francisco, CA Details at area.
www.baybookfest.com Efficient and very convenient
4) Install a slider/ a pop-up
The following tips will greatly
AUGUST help in ensuring that many peo- Pop-ups should not be annoy-
ple subscribe to your email list ing and to make sure that they
Aug.5-7, 2017: International Assn. and that your email marketing are not, you can set them in a
Of School Libraries Show, Long
Beach California, NABE Book Show-
becomes a success; manner that they can only show
case, 541-0942-7455. after someone has been on the
1) Offering an incentive site for at least 2-3 minutes.
OCTOBER You should also set it in a way
This is one of the ways in which that it is only shown to every
Oct.7-10, 2017: Pacific NW Book-
you can get people to sign up visitor once a week.
sellers Show, Portland Oregon,
NABE Book Showcase, 541-942- for your email list. The incentive
7455. should be good enough to at- 5) Optimize for mobile
tract people. Basically, it should
Oct.19-20, 2017: California Book be able to convince them that This should be one your number
Trade Show, San Francisco, Califor-
your email is worth a space in one priority because majority of
nia, NABE Book Showcase, 541-
942-7455. their inbox. You can do this by people (approximately 53%)
offering some discounts or even now open their emails using
NOVEMBER a sale. It is also good to remem- their mobile devices. Make sure
ber that different incentives that your email templates are
Nov.1-4, 2017: Washington Library work differently for different mobile friendly and this will en-
Assn Trade Show, Tacoma, Wash-
ington, NABE Book Showcase, 541-
companies so you should sure that your subscribers will
942-7455. choose the one that works best be able to open your emails
for you. anytime regardless of their
whereabouts.
19
Capturing the Magic: A Photographic Raising Passionate Readers: 5 Easy
Journey Through the Walt Disney Steps to Success in School and Life
Book World Parks by Holly Wiencek takes you
on an artful tour through Magic Kingdom
by Nancy Newman is a practical parent-
friendly handbook filled with easy-to-do,
Dealers
Park, Epcot, Disney's Hollywood Studios effective, science-based tips and strate-
and Disney's Animal Kingdom. With hun- gies that can be used in the course of
dreds of stunning photographs of the normal everyday routines to boost lan-
Diary wondrous landscapes and attractions as

well as insider's wealth of knowledge, it's
almost like being there. It is a magnifi-
guage skills and instill an enduring love
of reading in infants, toddlers, and new
readers. Based on cutting-edge scientific
Dial Down The Drama: Reducing Con- cent coffee table book that brings the research combined with the unique in-
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age DaughterA Guide for Mothers into the living rooms of Disney fans ev- www.raisingpassionatereaders.com
Everywhere by Colleen O-Grady reveals erywhere. For more information, visit
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with your teen. It helps you: regain per- ery by Robert Wellington is a guide to
spective, break the cycle of conflict, tune The Emergence of One American Na- ones true self. It is a journey of great joy,
in to your daughter without drowning in her tion: the Revolution, the Founders quiet contemplation, mental adjustment
drama, foster spontaneous conversations, and the Constitution by Donald J and realization. The quest you are seek-
and understand the developing adolescent Fraser explores the difficulties that the ing lies right before you. For more details,
brain and how it influences behavior. This founding generation confronted in mold- visit www.Time-Ripples.com
empowering guide gives you the tools you ing the United States into one nation. At
need to defuse the drama and dial up the the heart of that endeavor was the effort Through the Eyes of a Master by Mi-
joy. For more information and dealer info to create and ratify a new Constitution for chelle Barnes is a Holy Spirit inspired
visit www.colleenogrady.com the country, one to replace the failed combination memoir, self-help, and
Articles of Confederation. Fraser not only healthy-living guide. Learn some of the
The Grove by Robert John Percy tells the explains the American leaders process ways Barnes works toward a healthier
story of Chipper Murphy and his friends of constitution making, but places it clear- life. She covers topics like mentality, diet
have built a secret treehouse located deep ly in the context of the separation from and nutrition, vitamins and other supple-
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small town. During an overnight trip, they tion of Independence, and fighting the vice is practical and easy to implement.
discover that they arent the only ones Revolutionary War. For more info, visit She understands that many dont have
drawn to the deep solitude of the grove and www.perspectiveshistory.com the time, energy, or money to immediate-
its many mysteries. Over the course of one ly commit to a major shift in lifestyle.
summer, the friends learn that many things Shadows Over The Sun by Giselle Rob- Instead, Barnes shows cheap and quick
are not what they appear to be. Chipper, in is the story of a remarkably coura- ways to eat healthier and be more active.
who struggles with the secret burden of his geous woman from a childhood under Small changes in the present can pre-
mothers increasing dependence on alco- Nazi Germany, through her marriage vent major problems in the future. More
hol, faces danger, real and perceived, and then emigration to Australia to make info at www.MichellevBarnes.com
while grappling with the meaning of trust a new start by developing an organic
and true friendship. For more info, visit winery in South Australia. After traumatic More Than Love by Mary Frances Caval-
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Big and Fabulous by Randi M. Sherman story in flawless prose and with compel- professor seems to have her life set with
is the life and times of Brenda Cankle, an ling honesty. For more info, visit a fianc in a small town back home, an
unlikely hero. From her clunky childhood www.engagingreading.com exciting new job, and an attitude that
through her stumbling yet optimistic adoles- rivals and rebels against her patriarchic
cence to her full-figured and unapologetic Vampire Boy by Aric Cushing is the society. Until she meets Robert Joy, a
emergence into adulthood, Brenda is a story of Alex Vambarey, who while at- young man with a mysterious disposition
special brand of warrior. She is big, bold tending his first year at the Carpathian that shakes Fanny's beliefs to the core.
and beautiful. While the quirky cast of char- Academy, discovers that there are other She is torn between her old fashioned
acters who surround her is eternally insis- creatures besides vampires. He's never fiancee who wants her to stay at home
tent that Brenda live her life in the met a gargoyle, or a pixie for that matter. and an ambitious student willing her to
background and fit into societys mold, she Of course he's read about them, in the follow her dreams and her heart? More
will have none of it. For more info, visit Vampedia, but in real life has never seen info, at http://KellanPublishing.com
www.randishermanbooks.com them before. For more info, visit
www.vampireboy.net My Super Cool Friends by Helen Nito
If You Were Me and Lived on Mars by Phillips is a bilingual exploration of sim-
Carole P Roman is the story of an adventur- The Blue Horse by Jill Hand is the story ple Spanish and English vocabulary from
ous youngster who takes a trip of a of a hairless blue horse discovered in Luciano Martinez. Inventively utilized ad-
lifetime.Learn about how life would be liv- South Africa in 1860, who becomes the jectives and humorous similes are cou-
ing on the Red Planet. Travel to Olympus object of a quest by a trio of unlikely time pled with Basher-like illustrations that are
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www.caroleproman.com more information and dealer details, visit visit www.LecturaBooks.com
http://KellanPublishing.com
20
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21
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Winter 2017 Category of CHILDREN'S BILINGUAL ART Category of GAMES AND PUZZLES
The Art of Memory Fill in the Blank
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22
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23
How to Make a Profit All of your potential customers
As an eBook Publisher should then be directed back to
By Nate Rio your opt in page that you creat-
ed. You can put the link on your
In the modern era of easy con- business cards or other market-
tent publishing, creating an ing tactics in order to create a
eBook is now easier than ever. customer on your email news-
In this article, I'll go through the letter list.
simple steps of how to make a
profit as an eBook publisher. Once you master the skill of
writing eBooks quickly, you can
How to Write an eBook Fast use this method to create
(without writing) Nate Rio guides, blueprints, white pa-
pers, or other published re-
Most people do not know sources that will provide value
where to start when it comes to Start out by creating a 2 page to your clients.
writing an eBook. However, website. The first page will be
there are many shortcut meth- and opt-in page, where your People always give away their
ods that expert marketers use visitors can put their name and information (names and
nowadays to get content creat- email into a form to capture emails) in exchange for some-
ed fast. their information. In exchange, thing of value.
you will give them the eBook
If you are the type of person for free. Just remember to continue to
who does not know where to solve problems and offer solu-
start when it comes to writing After the they opt in to your tions in your content and offer
an eBook, use these simple form, send them to a thank you your products and services as
steps to get one created quick- page where they can download a complement to the free infor-
ly: the eBook. mation you are providing.
Find a popular PLR site where How to Make Money Using Learn how to create a profit-
you can download or purchase Your eBook able eBook in 60 minutes using
PLR content. PLR means "pub- the 60 Minute Lead Magnet
lic license rights," or a type of Once your potential client has product.
content that you can use for the eBook, you will have links
your own content. Depending in your content that will direct Learn more about marketing
on license type, you may re- the prospect back to your web- strategies and how to live a
use or edit the content for your site or product. Use the content lifestyle of freedom by visiting
own eBook. Edit the content of the book to pre-sell your ser- www.NateRio.tv
and add images related to your vice.
brand. This will give the book
your personal touch. Add links For example, if you are selling
back to your product, website, a coaching program in law of
or brand. attraction, your eBook might
solve some type of challenge
Once you have your eBook that your ideal customer is hav-
written, you will want to turn it ing with using the law of attrac-
into a PDF file. This will allow tion in their lives.
for easy distribution online.
24
The Light of Reason by David Litwack is Go With the Flow: A Way to Blissful
the third book of "The Seekers" series, Living by Mushtaq Jaafri provides a vari-
Book closing out the story started in the critical-

ly-acclaimed, multiple award-winning The
ety of tools and time tested techniques
that allows you to experience yourself as
Children of Darkness, and continued in Soul, and as one with God. Dr. Jaafri takes
Dealers the award-winning The Stuff of Stars.
Orah and Nathaniel return home with mira-
readers on a journey toward enlighten-
ment with the easy to understand tech-
Diary cles from across the sea, hoping to bring
a better life for their people. Instead, they
niques that can be implemented quickly.
This book contains the exact 30 days
find the world they left in chaos. For more mind-theory challenge that enabled him to
info,visit www.EvolvedPublishing.com experience himself as Soul not just in
Finding the Raven by Patty Dickson Piec-
theory but a reality in his daily life. Amaz-
zka is about Julia Dulac's father who is Glisten (The Black Swan Files) Vol.2 by
ing secrets revealed. For more info, visit
murdered onstage. Her inheritance is Tricia Cerrone. She is known as Project
www.gowiththeflowstory.com
swindled away, and she must work Sunday to her former government cap-
through her grief and fear of poverty to find torsa human-enhanced teen trans- Truth or Dare: Inside-Out Marketing by
both the killer and a means of survival with formed by a black swan event. She was Stacey Ruth proposes that the answer is
help from the Raven, a black crystal that their most valuable asset, until she es- not the marketing strategy, spend, content,
reveals images of past and future truths. caped. Now, only one thing is or placement. Instead, it asks organiza-
While having the crystal appraised, Julia certainJocelyn has no intention of ever tions to look inward into the unspoken
finds love and her life takes unexpected going back. For more info, visit assumptions that are driving them. In clear
turns through mystery and betrayal www.triciacerrone.com and practical terms, the book guides the
against the backdrop of the 1904 World's marketer, regardless of their level within
Fair in St. Louis. For more info, visit an organization, how to re-vision their mar-
www.Pattywrites.net Vanishing Blue by Cheryle L. Linturn is keting from the inside out. For more info,
the story of Claire O'Leary, an intelligent visit www.staceyruthsays.com
The Circle of Initiates: Past and Present
woman who lived in Boston, Massachu-
by Klaire D. Roy examines, from a spiritual The Code of Destiny by Sara Enochs is
setts, but because of a genetic ability to
standpoint, the lives of 109 influential per- the story of Ava Ballantyne who has a
feel and hear things that, quite frankly,
sonalities. It candidly unveils what drives unique and special gift, so powerful that
weren't from this world, her life was unusu-
and motivates them, through the spiritual she's not even allowed to share it with her
al, chaotic and sometimes terrifying. Al-
tools of the rays of energy and spiritual closest friends. She knows that if this infor-
though she understood that the world was
initiation levels. What forces backed and mation fell into the wrong hands, the con-
made up of many variables, it didn't make
sustained Abraham Lincoln, Martin Luther sequences could be dire. At every turn
it any easier when she was dealing with
King and Barack Obama? What is the there are those who want to learn her
spirits, shadows and links to unnatural
nature of the energy that compels Madon- secrets. It's only natural for them to be
horrific creatures that went bump in the
na, George Lucas, Walt Disney and curious about a woman who is not only
night. For more information, visit
Beethoven? What is the source that fueled deeply connected to an age-old secret
the genius of Albert Einstein, Leonardo da society, but who's also being pursued by a
Vinci and Nikola Tesla, or the magnetism Outland Exile (Old Men and Infidels) by telepathic CIA agent. For more info, visit
of Chgyam Trungpa Rinpoche, Elvis W. Clark Boutwell. The United States is www.saraenochs.com
Presley and Frank Sinatra? For more info, dead and the Democratic Unity killed it.
Money and Greed by Jorge Rivera recon-
visit www.PalmPublications.com After catastrophic wars and the Meltdown,
structs the death of a woman and the
The Unity rules from its East Coast citadel,
investigation that led to the prosecution of
leaving the outlands to savages and its
bank executives and imprisonment of the
Me and the General by Rosemary Valenti strangely altered plants. Providing free
guilty. It is a work that makes one cry,
Guarnera s the biography of a man named health care, full employment, computer-
laugh and goes beyond the limits of time,
Ralph Liguori, whose life was intertwined less surfing of its massive CORE, and rec
by teaching life-changing insight into the
with the "infamous" Charles "Lucky" Lucia- drugs at quite reasonable prices, the Unity
nature of human greed and the power of
no and a would-be president, Thomas E. mandates retirement at forty before fa-
money. For more information, visit
Dewey. It is a compelling, yet sad, story tigue and error contaminate a culture of
www.hamiltonrandpublishers.org
that illustrates the fine line between good youth, innovation and vigor. For more info,
and evil. (The narrative is based on per- visit http://oldmenandinfidels.com Donald Trump's Top Secret Conces-
sonal interviews on tape and friendship) sion Speech by John Sheirer is a book he
Midland Club by Mark Spano is a knotted
more info, at www.meandthegeneral.com does not want you to read. What if he
tale of corruption, lies and murder in a
thought he was going to lose the election?
Adelia at the Coliseum by Cynthia Morri- mid-western town. Only one man is willing
Even more importantly, what if he thought
son is the story of Adelia, a grecian prison- to reveal the truth--at the risk of his own
that he should lose the election because
er of ancient Rome must win her freedom life.The author skillfully weaves a riveting
he realized that hes a terrible person with
in order to find existence with her Roman story of love, hatred, murder and a young
no business being president? What if Don-
love Germanus. She is unaware of the boy dealing with his homosexuality into a
ald Trump spent a few days with an audio
greatest obstacle to face her after she cohesive, page-turning book. Midland
recorder making notes for the concession
acquires this hard earned liberty. This Club leaves the reader's appetite for in-
speech he thought he would have to deliv-
book has earned an "Honorable Mention" trigue, conflict and "whodunit"
er on election night? A delightful satire for
Award with the 2017 Florida Book Festival. satisfied...and wanting more! For more
all voters. For more information, visit
Visit www.cynthiamorrison.yolasite.com info,visit www.thunderfootpress.com
www.JohnSheirer.com
25
How to Boost the Search En- Accomplish this, and the result is a
gine Visibility of Your Books gradual increase in exposure, inter-
By Amy Harrop est and eventually sales of your
books.
Whether you plan to put your self-
published books up for sale on How to Use Keywords to Optimize
your own website or on a popular Book Search
book-selling platform like Kindle or
Kobo, one of the most important If your goal is to optimize your book
things you can do is boost the visi- listings in order to get attention in
bility, also known as the discover- the search engine result pages, it's
ability, of your books online. best that you start to think of key-
Amy Harrop words as the currency of the inter-
While there's no way to optimize net.
your actual book for search en-
gines, you can optimize the pages A keyword or a keyword phrase is
Without an actual title already in
that your books are posted on and any term that a searcher, or in your
mind, it is often very difficult to
the links that point to those pages case a potential reader types into
hone in on the perfect book that
in order to funnel more prospective the search box in order to find the
falls in line with the information you
buyers and increase their exposure. information they are looking for.
want.
Before we get into specifics, think On the other hand, if you learn and Let's suppose you are a self-pub-
about this simple truth... lished author who focuses on creat-
use the language of the internet
ing specialty cook books and your
and combine it with the way that
The Way We Discover Books Has the average internet user searches latest title is all about creating flour-
Changed Forever less chocolate cakes and other
for information, you can position
gluten free desserts.
every book that you release promi-
Imagine walking into a book store nently in front of an audience that
Someone searching for your book
and browsing for a book on a spe- is most likely to be interested in its
cific topic. may not have any clue who you are
content.
or that you even have that cook
You'll most likely walk to the sec- This language is known as Search book available for purchase online.
tion of the store that has the type of Engine Optimization. What they do know is what kind
book you are looking for. For exam- information they're looking for.
ple a cook book, a science book or What is Search Engine Optimiza-
a literature book. If this individual uses Google's
tion?
search bar, they may type in any
From there you would peruse the Search Engine Optimization or one of the following terms:
book shelf until you come across a SEO is the practice of altering a
topic that most closely matches the website or single web page so that Flourless chocolate cake recipe
information you're looking for. It it is naturally more visible in a Gluten free desserts
may be a cook book about baking search engine's results. These No flour dessert recipes
cakes, a science book about geolo- non-paid-for positions in the Flour free cake
gy or a literature book based on search engine are also known as Books about gluten free baking
space age science fiction. Flourless cake cookbooks
organic search results.
For all of your time and effort, you The goal of every Search Engine Google then uses these keywords
would most likely end up with a Optimization endeavor should be to find related websites, books and
book that closely meets your needs. to get the pages that list your videos before returning web pages
that deliver information that most
books and their buy links to appear
Now come back to reality for a as high up in the search engines closely matches what the searcher
moment and think about the way as possible for certain keywords is looking for.
you would use the internet to con- and phrases.
duct the same kind of book search.
26
If you aren't sure what kinds of Over time you see a boost in your they want to take the leap of faith
keywords to include in your pages, book page's search engine rank- and actually buy your book.
try using a keyword tool like the ings and a subsequent uptick in
free one provided by Google or sales. While doing things the or- By giving them a taste of what you
one of the many other options ganic way does take time and ef- have to offer with review snippets,
available. fort, the long-lasting results are manuscript excerpts and by sprin-
more than worth it. kling a generous dash of your true
This gives you insight into the personality throughout your blog,
types of words searchers may in- Blogging and Search Engine Opti- your prospect gets to know you
put in order to find information mization and your work better which makes
related to the areas of interest you moving your book in their mind
cover in your books. As far as SEO goes, blogging can from a maybe to a must-have, that
be one of the most productive ac- much easier.
The Power of Backlinks tivities you can do to increase the
Along with doing on-page optimiza- amount of natural search engine The Bottom Line
tion with specific keywords and traffic that lands on your author Once you've written your manu-
keyword phrases, getting back- website or on pages that feature scripts, you should never allow
links from relevant and related your book titles. Earlier, we men- them to get lost in the vast ocean
websites is another key to boost- tioned the way that the average of the World Wide Web. By har-
ing your book's visibility in the internet user searches for the infor- nessing the power of Search En-
search engine results. mation they want to find online. gine Optimization, you can
position your book titles and brand
This is because Google and other They type a search term or phrase prominently in internet users
search engines view them as a into the search bar and scroll minds, by making them highly visi-
kind of thumbs up of approval from through the results to see if they bly and easy to discover!
other websites. find a page that seems to reflect
the type of content they want to Check out my blog for more pub-
With that said, it's important to re- read. lishing tips. Amy Harrop Blog.
member is quality is much more
important than quantity. Having Posting to your blog on a regular
one link from a highly reputable basis is a simple and easy way to
and relevant website is worth a keep your website fresh and up-
thousand links from a spammy to-date with relevant information
website. that your fans and readers want to
know, as well as provide the
Legitimate ways to get backlinks search engines with pages of key-
include: words that they can use to index
your pages and direct web search-
Going on blog tours ers to your website and book titles
Writing articles for websites when they indicate an interest in
Social media sharing certain topics.
Blogging to attract new readers
Along with naturally occurring key-
Simply creating relevant and valu- words and keyword phrases,
able content attracts links be- blogs tend to attract attention from
cause it gets shared by your fans interested visitors, which leads to
and picked up by various media social sharing and SEO-boosting
outlets. back links when the pages are
shared with others.
The key is not to force things and Blogging is also a great way to
create a bunch of artificial back- bridge the gap for a complete
links, but to make your content so stranger who lands on your sales
interesting that links come natural- page but isn't sure whether or not
ly.
27
How to Launch Your Promoting your eBook means that
eBook Using Social Media you can take advantage of the
By Carolyn Cohn large number of people who will be
able to read your book online.
If you have been in business for eBooks are very easy for your read-
any length of time at all, you proba- ers to access and to review. It
bly have a large volume of content takes a minimum of effort and the
that you may use once and then entire process only takes a small
forget about it. Of course, you can amount of time. There are several
probably re-purpose the majority of different ways that you can pro-
your content (assuming that it is not Caroline Cohn mote your eBook through social
time-sensitive). media.
Publishing and promoting an
However, there is another way to eBook is also a lot less expensive
leverage that fabulous content for (in general) than a traditional book. ENJOY
everyone's benefit. You can turn Promotion is a lot more cumber-
some of your content into an eBook
(or eBooks).
some with a traditional book than it
is with an eBook as well.
HISTORY!
Using social media to publish and Promoting your eBook through so-
distribute your eBook cial media:
After you have taken a good look at Once you have written your eBook
the content that you have in your and you are ready to publish it,
repository, the next thing that you there are a few different ways that
need to do is to choose all of the you can publish. Amazon is a won-
articles that are connected to each derful, easy, and inexpensive way
other. They should not all be on the to go. As far as your price point is
same topic but they should be on concerned, you will not be charging
related topics. very much for your eBook so you
have a good chance that a large
You will want to choose between 20 number of people will be willing to
and 30 articles to build your eBook. buy it.
Those articles are going to be the
chapters in the book. However, it isn't enough for people
to just buy your book. You need Monumentally true yet
As you have always done with your people to review the eBook as well. little-known story of the
other content, you will want to put a Undoubtedly, you don't have total
call-to-action in your eBook so that control over what those people
soldiers courage and
your readers have a way to reach write about your book but if you tenacity during the
out to you and interact. have published a top-quality book second half of the
that helps other people, there is a American Revolution.
The promotion of your eBook will good likelihood that the reviews will
also be done differently from how be positive. You also want the re-
you would promote a paper book. viewers to give your eBook the Amazon.com, B&N.com
Of course, everything will be done maximum number of stars when RosalieLauerman.com
online and social media is the vehi- they rate the book. It is all there on
cle that will work the most effective- the page in Amazon when they
ly to get the word out about your write the review. Of course, that For reseller rates,
book and to create a buzz that will review then becomes a testimonial email:
get people talking. that you can use to promote your
RosalieLauerman@msn.com
book further and to enhance your
brand offerings.
28
Put a retweet button in one of your the written word. Also, there is a media, such as online editing, edit-
chapters: If a person likes your higher level of interaction with vid-ing books, journal articles, ab-
content, whether it is in your eos so people who watch them stracts, and promotional and
eBook or in some other form of tend to feel that they are more educational materials. Through-
content, he or she will be willing to involved with what you are doing out her career, Mrs. Cohn has
retweet it so that other people can and what you are trying to accom- established and maintained
take advantage of it as well. You plish than they are with written strong relationships with profes-
can make it very easy on the per- words on a page (at least, that is sionals from a wide range of com-
son by supplying them with a true for some people). panies. The principle that governs
retweet button. One click and off it her work is that all words need to
goes! However, the placement of Add buttons: When it comes to be edited.
the button is important and you promoting your eBook, social
should be strategic about where share buttons are essential for
you place it. Again, the concept is your success. This goes back to Mrs. Cohn earned a Bachelor of
making it as easy as possible on the concept of making it as easy Arts degree in English from the
the reader. as possible on your readers. If the State University of New York (SU-
buttons are right in front of them, NY) at Buffalo.
Build a special landing page for they will be inclined to click on
your eBook: You can have a land- them and share your content with Mrs. Cohn is a member of the
ing page on your website that is other people if they think that what American Medical Writers Associa-
exclusively for your eBook. It will you have to say is worthy. tion (AMWA).
be designed to make it extremely
easy for your readers to go from Conclusion
there to share your information
with other people. It should in- eBooks are a wonderful way to Authors Secrets
clude a personal message from get the most out of the content Revealed!
you. That message should include that you worked so long and hard
Packed with amazing tips
a request to the people whom you to write. There are so many ways and tricks, to get you un-
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your eBook. Ask your readers to ------------------------------------------
come up with a creative way to do Carolyn T. Cohn is the Chief Edi-
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Make videos to promote your ects. She has run several editorial See Pages 16-17
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29
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