Академический Документы
Профессиональный Документы
Культура Документы
M # AA A r~\
0 No:23/ \l \ / \ I N
May! 1 / \ I 11
I
JV
y U 4 \l 1/
JlL
J
u
G
U
THINK
L
A
R
V
E
I
J\'
A LEFT 70 WE BOW AND A R/6HT TO WE HEAD
People Searching fur Peats of mind through...
tiVMMffi
STORIES OF PEOPLE SEEKING HEALTH AND STORIES OF PEOPLE SEARCHING FOR PEACE
HAPPINESS THROUGH THE GRIM BUT STIRRING OF MIND THROUGH THE MODERN SCIENCE
WORLD OF REAL MEDICINE/ O F PSYCHOANALYSIS/
Mad. May. 1955Vol. 1, No. 23. Published Monthly by Educational Comics. Inc.. at 225 Eafayette SU, New York 12, N. Y. William M. Gaines,
Managing Editor; Harvey Kurty.man, Editor; Marie Severin, Color Editor. Entered as second-class matter at the l'ost Office at New York. -N. Y. Sub-
scription. 8 issues for $1 In the U. S. Elsewhere. $1.25. Entire contents Copyrighted 11155 by Educational Comics. Inc. I'nsolicitcd manuscripts will
not be returned unless accompanied by stamped return envelope. No similarity between any of the characters, names or persons appearing in this
magazine with any of those living or dead is intended, and any such similarity is purely coincidental. Printed in U.S.A.
very very
very very
very very
important
announcement
in the back
of the book!
C0N5IP6R; iF YOU WILL, Trie: ...By SOME MASlC, SOME- ... A MOUSE WITH A/Vr3, THAT CON5IPER MOW HE'P HAVE TO
ipgA OP TAKING A REGULAR, HOW MAKING MIM ACT ANP IS U N Tn INTERESTS OF S<iTTEfc AROUNP Tn nOuSc
NATURAL-@ORN MAN ANP... PRESS LIKE A M O U S E / CeceNC/;.' CON5IPER THAT/ INSlPE TflE WALLS ANP LIKE TrtAT...
...ANPCONSlPER AMAN WHO ...OR HOW'S ABOUT A MAN ACT- ...OR HOW'5 ABOUT A MAN ACT- ...OR HOW'S ABOUT A MAN
IS ACTING LIKE A PUCK WITH INS LIKE A RABBIT, SNIFFLING- INS LIKE A HOUNP-POSSCRA1DI- ACTING LIKE A KANGAROO...
l
QUACKING INSTEAP OF TALKING,' ROUNPTHE CABBAGE PATCH/ INS FLEAS WITH HIS FOOT/ WITH MAYBE A POUCH/
. . . I MEAN IF YOU C0N9PER IT, ...OR SUPPOSeti A MAN ...THEN WHAT ABOUT IF HE ...OR MAYBE A'POSSUM WITH
IT COULPGET PRETTy P<PPy... ACTEP LIKE A SKUNK... COM- ACTEP LIKE A N ALLIGATOR THE CHILPREN HANGING ON
LIKE A MAN ACTING LIKE AN APE.' PLETE WITH ARMAMENT/ SWIMMING AROUNP A SWAMP.. LIKE BABY 'POSSUMS...
0M6.\
AKCHOOtt
WINSTON.
CHURCH-
,m MOUSE/1
NATO
- - . . - ' - -
I THINK ) I TOL' EM NOT TO MESS LEARN POi.fr/CS ITS PARNOLP
IT IS.' /AROUN'...Py#:.ANPNOW ANP JOIN A PARTY* PUCK'S
.THey S O N E . ..Riff... THgy MERCy NO.' THAT'S /^FAULT.' IT'S
PONE BLOWEP EACH THE A 7 5 S O F A WONPER
OTHER UP... puff-MO 0BAT/Vie ANYBODY
IT ALL ) * * / / ? FAULT... CAN UNPER-
PIPN'T TELL- STANP Hl/V\
/=WA' VW/TOL'SOFO
HMA THAT.' WHEN HE r i
WE COULP BE POPULAR
AN'SUCCBSSFUL LIKE TALKS/
YOU IF WE LEARN EP
POLITICS ANP
JOINED
. . . Never let yourself come to the point that you feel
The plans illustrated in MAD #19 for a veeblefetzer your "new-trend" comics have had no effects on the
are very interesting. But one thing puzzles me. Does American scene. Several of. my fellow students here at
the veeblefetzer described really fetz veebles?Willie the University of Kentucky have been requested by
their English instructors to write themes on two sub-
Stein(no address given) _____ jects: Horror mags in general and MAD in particular.
. . . Your furshlugginer magazine is the best for do- Don't give up the ghost.Bill TullyLexington, Ky.
it-yourself articles. The one oh the veeblefetzer was
top-drawer material. As I was looking through an old . . . In your attempt- to satirize the Super Market, I
Erector Set the other day, I found an old left-handed think you have done the industry an injustice. I do not
veeblefetzer. The only trouble was that the throttle arm find the experience of your character, Mr. Sturdley, in
was caked with Mahtosh. Do you think that I could SUPERMARKET, (MAD #19) really funny, because it
clean it with some good-old Grocket Farsmellnik? does not reflect the truth. Let me give you a few facts.
Jules FisherNorristown, Pa. The Super Market started to serve the American public
at the beginning of the depression when pennies meant
. . . My mom's fine.Ed(no address given) so much to the average family. The Super Market
. . . If you take the chronological corresponding nu- opened up in old barns, in abandoned factories and
mercial value of Potrzebie with A equal to 1, B to 2, garages, and gave our hard-pressed American people
C to 3, etc.. Potrzebie adds up to 116. And if you sub- an opportunity to save in those days anywhere from
tract 9, which is the number of letters in Potrzebie, you 20% to 30% on their food. In the intervening years, the
get 107. This is how many times I've kicked myself for Super Market continued to grow. The old bams in
reading your furshlugginer magazine.MAD Mathe- which they originally opened up with shabby fixtures
matics Major of Farshimmelt Tech. and barn-like atmosphere, soon disappeared. Super
Market operators gave Mrs. Consumer beautiful mar-
. . . Referring to the #19 issue, the Puzzle Pages, best kets, shopping conveniences, a tremendous assortment
send your proofreader back to Buster Brown comics of foods at the lowest possible price. They catered to
because in "What's Wrong With This Picture #19," it her every possible whim and wish and looked out for
is the 126th and 127th that is two-headed.Vermine P. her welfare by making the market a wonderful place
SneakerVladivostock, Siberia P. S. Got my latest for her to buy, while actually saving on her food dol-
issue ripped to shreads in its "strong manila envelope". lars. Mrs. Consumer liked these markets so much that
she kept coming in more frequently and in greater
. . . What ever happened to the "strong manila en- number. Today there are something like 341,000 retail
velopes" MAD used to come in. They now come in food stores in America. There are only about 18,000
weak manila envelopes.Vic SchwartzNew York, N.Y. Super Markets in the United States. Representing about
5% of all the retail food stores, these Super Markets
. . . My upper pjpte nearly fell out when I glommed now serve America with over 50% of its foods. And
that in issue #19/you had Einstein's equation written in serving America with its foods, the Super Market is
asm = n . , , ,. First of all, it is not Einstein's saving the consuming public at least 10% on her food
dollar purchases. Not alone that, but the Super Markets
v) 1 (v / c ) maintain competition to the lowest price level. Each
equation, rather it is a consequence of the Lorentz year, Mrs. Consumer saves approximately 2 billion or
Transformation. However, Einstein used this value for more dollars on her food bill which she uses to buy
m in the equation E = m c 1 , which leads me to my other necessities. So you can see the Super Market is
second point. The correct equation should read m = rendering a very definite and distinct service to the
American public. The imagination used in your comic
fl _ ( >/ i)ii; and n o t * n e w a Y Y u Panted it. strip conveys the impression to your readers that the
Thirdly, this equation makes absolutely no reference Super Market should be the last place that one should
to increase or decrease of size,Jack RichlinPurdue patronize. And you end up by having your hero go
U., Ind. back to Mr. Furd's grocery store where the customer
. . . In matters not conducive to modern expotential can "squeeze the rolls to see if they're fresh." What
hieroglyphics, one would necessarily, if he be in a you are asking is that they go back, virtually, to the
circumspective frame of transcendental rationality, find gaslight era. I do not mean that the corner grocer has
it irrevocable that one, through pertinacity, ought to no place in food retailing; but if he has not emulated
have the accendancy to imbibe knowledge in order to the Super Market in introducing the new efficiencies
attain the sapience abrogated by such a status. If this and economies that have developed, he is not render-
is punctilious, such an entity would be abrogated and ing a service to the public. We believe you have been
therefore could not exist. But due to man's lack of per- unfair to a great industry which has served the public
ception in these impending phenomena, we can per- well, and it would be only just to present the Super
ceive that the direct resultant is a fortuitous happening, Market to your readers in the proper light.M. M.
stemming directly from the determinant. The ineptitude Zimmerman, publisher Super Market Merchandising
of the Homo-Sapien to contest such a pussiant force, as New York> N. Y. .
is the matter of such a hyperphysical power that is
directly correlated to clairvoyance and metaphysics, can Advertisement
2
be expressed in the formula: E + . _ y _C-t-M)3 Write us more. We're lonely. No more subscriptions
though- For explanation, turn to last page for vital
= ONE MEATBALL-Charles Schramm-Long Island message. Our address, as ever, is:
City, N. Y. MAD Editors
From looking at your cover on issue #19,1 gather Dept. 23, Room 706
that you didn't know that a race-horse is only allowed 225-lafaYette Street
14 letters for his name.Richard BurnsKingston, N. Y. New York 12. N. Y.
CLICHE DEPT.: SAY... YOU KNOW HOW IN MOVIES, T.V., ETC., YOU GET TOSSING THE SAME I0EA...THE SAME SCENE... OVER ANP
OVER AGAIN?... ANO YOU KNOW HOW YOU WISH THEY CW SOMETHING- DIFFERENT FOR A CHANGE? THAT'S THIS FEATURE.' FIRST
WERE GOING TO SHOW SCENES WE ALWAYS SEE/ THEN WE SHOW THEM AGAIN WITH LITTLE NAUSEATING CHANGES SO THEY'RE-,
FORINSTANCE, TAKE
PEOPLE KISSING/...PIC? YOU
EVER SEE PEOPLE WHO
WERE KISSING*.I MEAN
AMP HERE'S
REAL NECKING KISSING?
AFTER REAL NECKING-
KISSING, IT LOOKS LIKE
THE KISSING
YOU JUST BEEN HIT IN
THE MOUTH WITH A SCENE THE
ROTTEN TOMATO/ BUT
VO THEY SHOW IT THAT ,
WAY IN MOVIES?NEVER!
WAY WEI?
WHAT THEY VO IS THEY
HAVE THIS GORGEOUS LIKE TO
BLONC7E, PERFECTS EVERY
PETAlL/ANI7...WEtL/ ON
THIS HALF OF THE PAGE
SEE I T /
15 WHAT HAPPENS IN
THE KISSING SCENE...
...NW THT I
HLP YIN
MyRMS
CMM -MM/A )
...NOW THAT I
LOOK UPON
yOUK BEAU-
TIFUL FACE...
(M/YW)
...THEN HOW'S ABOUT THE
FENCJNG-SCENELMERZ'S
THI5 t7IRTy-f?AT COUNT...
OR PUKE...OR WICKEP-
UNCLE MAYBE, IN THE OLP-
EN PAYS, WHO WINS THROUGH
THE WHOLE PICTURE! BUT
IN THE ENP THE. HERO
ESCAPES FROM THE PUN-
6EON ANP FREES THE
PEASANTS WHO STORM THE
CASTLE ANP OVERPOWER
THE BAP SOLPIERS/
MEANWHILE THE HERO
CLIMBS THROUGH THE
WINPOW TO RESCUE THE
SIRL, A GORGEOUS BLONPE,
WHERE HE COMES FACE
TO FACE WITH THE B A P
GUY IN A ROOM, WITH
PLENTY O F STEPS A N P
STUFF TO PUEL AROUNP
ON.' SO HERE 6 0 E S THE
FENCING-SCENE...
...ANP HERE'S
THE FENCING-
SCENE THE
WAY WE'D
LIKE TO
SEE I T /
HE'LL NEVER
MAKE IT/... HE'LL
NEVER MAKE IT.'
HE'S TRYING TO
...NOW HERE'S CLIMB INTO HIS
SAPPLE ANP
PEP-FORT
5CENE THE
WAY WE'P
TO
;
...HERE NOW
THE ESCAPE-
FROM-THE
NAZIS
SCENE THE
WAY WE'P
LIKE TO
SEE I T /
LISTEN/... MAYBE YOU
AIN'T 5EEN AW OF WHAT
WE'RE TALKING ABOUT/
... BUT THIS N*T SCENE,
WE GUARANTEE.'... HOW'5
ABOUT THE SCENE ALWAYS
AT THE END OF THE
PETECTIVE PICTURE, WHERE
THE SOOt? GUY, SNOOPING
AROUND WITH HIS GIRL...
A GORGEOUS REP-HEAP...
IS CAUGHT BY THE BAP
GUYS/ SO NOW THEY'RE
SETTING READY TO BUMP
HIM OFF.' yOU PON'T
KNOW WHO THE MAIN
CROO< IS... YOU DON'T
KNOW THE MOTIVES...
THEY'RE SETTING- READY
TO BUMP HIM O F F /
NATURALLY... THIS IS WHAT
HAPPENS...IN THE ABOUT-
70'BUMP'HtM'OFF
SCENE...
YOU SEE...JOE FURP KNEW TOO ...FOR YOU SEE, THESE GEMS WERE IN ...THAT'S WHY OUR &OSS IS AFTER.
MUCH!... HE WAS AN INNOCENT TOST- REALITY THE CROWN JEWELS OF THE GOOMBAHVIA.' FOR WITH GOCWlBAH-
OFFICE CLERK WHO ACCIDENTALLY IN- SMALL BALTIC KINGDOM OF 600M VIA GONE, THE REST OF THE BALTIC
SPECTED A PACKAGE CONTAINING- A BAH VIA WOULD FALL.' WE HAD TO KEEP NATIONS WOULP FALL IN LINE ANP
KEY TO A LOCKER IN GRAND CENTRAL THESE JEWELS FROM GOOMBAHVIA SOON ALL OF EUROPE AND THE REST
STATION.' THIS LOCKER CONTAINEP A BECAUSE THE HIGHER UPS WOULP OF THE WORLD/ AND NOW I'LL TELL
FORTUNE IN JEWELS THAT ALL O F PROFIT FROM THE FALL OF GOOM- YOU WHO THE 016 BOSS 15/ WHY
GANGLANP WAS AFTER! A TERRIFIC BAHVIA/YOU SEE,GOOMBAHV/A ^ NOT?... EVEN THOUGH YOU'RE TAKING
(SANS WAR. ENSUEP THEREAFTER. HOLDS A VERY STRATEGIC POSITION, SHORT-HAND NOTES, YOU WON'T
CONTAINING THE GREATEST
ANP THE GEMS WOUND UP IN THE LIVE TO TELL THE POLICE ANYHOW.'
SUPPLY O F URANIUM IN
FAR EAST, STOLEN BY AN INTER- ... YES YOU GUESSED IT...THE BIG-
WORLP.
NATIONAL GANG/ BOSS \5 6B0RGIMALEMOV.'
0EFORE >OU KILL US, LET
ME MAKE ONE LAST IMPORT-
ANT FINAL REQUEST OF YOU
ONE LAST REQUEST I WANT
TO MAKE... THAT REQUEST
WHICH IS... PON'Tf
NEWSRAPBR CARTOON OEPV THEN HERE'S THAT FEATURE you ALL KNOW ANP LOVE... BUT IF you THINK IT'S INTERESTING
NOW... YOU SHOULD'VE SEEN IT IN THE OLP DAYS.' YOU OLD-TIMERS KNOW WHAT WE MEAN/,.. REMEMBER WHEN THEY FIRST STARTED
PRINTING IT?... 'MEMBER, yU OLD -TIMERS 7... IT WAS REAL QUEER... REAL WEIRD... REAL eUCHHHHHL. YOU KNOW... LIKE PEOPLE
WHO READ AMD/... 'MEMBER, VOU BUSTED-DOWN OLD-TIMERS YOU?... Of COURSE. WE'RE TALKING ABOUT - . p ^
MAN IN THE
WoRlD-
GALOSHA STURDILY
GUtiG GOHOAAE, Hindu Ascetic, WALKEO of Poontang, 0.
IN THE HOT SON with 50 sharp spear- is the tallest man
like pins embedded in his -flesh - to
in the world.
make penn&nce-to punlsfo self b u t
mainly t o help wife who was sewing new Note size of hand.
veil and needed pin-cushion! ^figure on left is not"
Galesha tot his fartier,
Zanc Sturdley)
^VsS* MEIVIN
FURD
Of
Banff]
Vt.,
is a
MARTIAN/
SYMBOL OF DEATH/
SACRED SOUTH AMERICAN
INDIAN SYMBOL, WHEN
6ALUSHA IS HANO FATHER. ZAN6 IS
GAZEP UPON, CAUSES STANDING UPON/
DEATH WITHIN THE YEAR!
Too ted if YOU looked.
V
... 'MEMBER? HAH?... 'MEMBER THE WAY HE'D SHOW A GUY WHO COULD STICK HIS ELBOW IN HIS EAR?... OR THt
GUY WHO HAN6S BY HIS EYEBALLS?...OR THE GUY WHO COULD STICK HIS ELBOW IN HIS EYEBALLS WHILE HANGING
BY HIS EAR? BUT MAINLY HE'D OIG UP THESE UNBELIEVABLE FACTS YOU'O NEVER BELIEVE IN A MILLION YEARS . , .
FULLY AUTHENTICATED, FULLY DOCUMENTED, AND APPROVED BY PARENTS MAGAZINE... LIKE FORINSTANCE...
5+3-2=7248
JtAMAA/Uta~~
'
...'MEMBER?... BUT THAT WAS YEARS A 6 0 , AS YOU OLD-TIMERS... WU BUSTED-DOWN RACKETTY OLD-TIMERS... REMEMBER/
MEANWHILE, RlPUP IS FOR MANY YEARS, GONE FROM THE SCENE.' NEVERTHELESS,'BELIEVE IT OR DON'T* CONTINUES...
BUT SOMEHOW, IT'S NOT THE SAME.'... SOMEHOW...SOMEWHERE... SOMETIME..SOMEHOW...SOMEWHERE.. IT IS DIFFERENT/...
THE eUCHMH IS GONE.'.. YOU SEE...EUCHHH HAS BEEN REPLACED BY YECHHH.'... LIKE FORINSTANCE...
OPTICAL ILLUSION
Sent in by Robert Hall
JACKET SEEMS TO TURN
INSIDE-OUT, YET STAYS
OUTSIDE-IN AND VISA-
VERSA.' ("And why not?
SERUTAN It's a reversible/)
spelled backwards is
NATURES
I mumimw ' inmmu !<>>> ' inmmf >>m
MY NAME IS HARRY PRAWERS.'...I'M STANPING IN THE
RAIN IN A CEMETERY IN ITALY... MY HEART FILLEC
WITH 0fHBF.L. YES FILLEP WITH GRIEF ANP PESPAIR
FOR YOU 5 E E . . . I FORGOT TO WEAR MY RUBBERS/
KIRKS, USEP TO HAVING HIS WAY, SENT THE WAITER TO SHE HAP SPUNK.' PKIPE/INPEPENPENCE/...BUT MAINLY
ORPER THE 'BAREFOOT' TO COME. FROM HER PRESSING ROOM WHY SHE WOULPN'T COME WAS SHE WASN'T AROUNP
TO HIS TABLE...SHE WOUlPfc'TCOME.' HE SENT THE MANA- THAT QMl SO KIRKS SENT ME TO FETCH HER FROM HOME...
.SHEWOUlCW'rCOME! A OyA'NTSPANISH APT. IN A PICTURESQUE SPANISH SETTING!
"' >mm> })M, ,M . f >um
...IT WASN'T
LONG UNTIL THE 'BAREFOOT' THROUGH
EPWARP KIRKS, BECAME A BIG STARi.
...THEN ONE NIGHT... AT A PARTY..
...EPWARP KIRKS SOT WHAT WAS COMING TO HIM.' HE THEY WERE EACH ARGUING THEIR PROFOUNPEST
WAS ARGUING WITH MILLIONAIRE SOUTH-AMERICAN PLAY- PHILOSOPHIES... SUBTLE...BUT NEVERTHELESS SIG-
BOY, ALBERTO BANANO.' HOWEVER, NEITHER OF THEM NIFICANT...
8ELIEVEP IN PHYSICAL VIOLENCE...ONLY BRAIN- WASHING.'
...MY FATHER'S J...MY FATHER'S
RICHER THAN \ RICHER THAN
YOUR FATHER.' 1 YOUR FATHER/
5ENOR ALBERTO BANANOTURNEPANSRILY ON HIS YES...WE LEFT BECAUSE WE SDPPENLY REALIZEP MONEY
HEEL ANP LEFT/ ANP WE ...BUFFOON, ' B A R E F O O T ' WASN'T EVERYTHING-.'... WE SUPPENLY SAW EPWARP KIRK5
ANP MYSELF.,, LEFT WITH HIM.'... WE WERE. NO FOR WHAT HE WAS/... WE SUPPENLY PERCEIVEP THE
LONSER AFRAIP OF EPWARP KIRKS, 5 0 WE LEFT/ TRUTH OF THE MATTER...A POLICEMANiSBETTER.'
jujii i.wt i !wwri"m wwn miu " ' }>Mi) nam -mmmmmnmmt rmmwmmmmmmmr- IIJMMMJ umm ' nm
BUT IT PU22LEP ME... WHY THE 'A HOWEVER PE5PTTE HER RiCHES BUT I COULP SEE SHE WA5 REST* 'it
BAREFOOT NOCOUNTES5A NEVER f SHE REMAINED SIMPLE AT HEART LESS... UNABLE TO SIT 5TIU/...I THINK.'
STUCK WITH ONE MAN... WHY f ALWAYS KEEPING A SILVER PISH OF WHAT IT WAS IS SHE GOT A ITCHY
THI5 BURIAL 15 TAKING 5 0 LONG' 8 PIRT NEAR TO PUT HER FEET IN.' RASH FROM KEEPING- FEET IN PIRT.'
ACTUALLY SHE WAS EVER SEEKING- A PRINCE-CHARMING- THE 'BAREFOOT'WAS PANCIN& IN A FIELP AMIP A BUNCH
WHO WAS ALSO HONEST, SIMPLE, BASIC, POWN - TO- OF HONEST, SIMPLE, BASIC, POWN-TO-EARTH LOUSy PEASANT
EARTH BUT MAINLY FILTHY- RICH / ANP ONE PAY HE SKUNK-FARMER GYPSIES.' THE COUNT STOPPEP THE CAROBEy-
CAME ALONG>... COUNT VINCENZO-TORLATOPI21ARIA! IN6 A MYSTERIOUS INEXPLICABLE FORCE, NAMELY HER SHAPE!
...ANP THE MOMENT THEIR EXES MET ...ANP HE COULP ONLY SEE THE ...)OU WILL SEE A STRANGER ACROSS
...THEY KNEW THEY WERE MEANT SIPE OF ONE EYE... YOU KNOW HOW A CROWPEP ROOM...THEN FLY TO HER
FOR EACH OTHER... EVEN THOUGH IT IS... HOW SOME ENCHANTEP SJPE, ANP MAKE HER YOUR OWN..JiE/f
SHE COULP ONLY SEE ONE EYE.' EVENING-, YOU WILL SEE A STRANGER... WAIT A MINUTE .'WRONG STOKff
5TRAN66, TM WORKINGS OF FATE, TAKING TWO PEOPLE yeS...5TRANSe/ HOW OF ALL THE MEN IN THIS VVORLP,
A TMOUSANP MILES APART ANt? gftiNGlNG THElK PATnS 5ME CAME STRAIGHT TO HIM LIKE AN IRON FiLINS-
TOGETHER WITH AN INVISIBLE, yT IRRESISTIBLE FORCE Cfe)!... STRAIGHT TO COUNT ViNCENZO TORlATO- Pl2ZE-
LIKE THE ATTRACTION OP A MAGNET/ RIA YOU SAy ?...NAAH/... STRAIGHT TO MELVINCO2M0W5K/!
HOWEVER, EVENTUALLY SHE CAME EUT, LIKE WITH ALL THE OTHER MEN YES... HE SHOT THE 'BAREFOOT.'
TO COUNT VINCENZO-TORLATO - IN HER LIFE, TROUBLE AR05E... PROBABLY IN A FIT OF JEALOUSY'
PIZZERIA... TO COUNT HIS MONEY NAMELY HE KILLEP HER.' THIS . . . A H THEEURIALISOVER/THERE'5
THAT IS...THEy WERE /WARRIEC7/ | TIME HER TROUBLE LOOKEP SERIOUS.' THE COUNT N O W , . .
And now, for you MAD readers, an impor-
tant, astounding, fantastic, dull announce-
ment. We the editors are pleased to announce
that a collection of MAD stories have been
reprinted in a pocket-book-size edition en-
titled "The MAD Reader" (after you). For
this collection, we have selected the cream
of the crop (or the dregs of the earth, which-
ever the case may be). Yes... MAD is march-
ing forward along the victorious path, strid-
ing to greater heights, making inroads, as
ever, towards destroying minds.
This nauseating little package can be pur-
chased for a trifling 35c. Don't be a cheap-
skate . . the object of scorn and ridicule.
Scrape up this miserable 35c. We don't ques-
tion where you get the money... whether
it's hot or not.
For long hours of enjoyment and happiness,
get this book. For the pleasure and enter-
tainment of your friends, get this book. But
mainly for the loot we make from the sale of
each copy, get this book. Buy The MAD
Reader! Buy The MAD Reader! Buy The
MAD Reader! Buy The MAD Reader! Buy
The' MAD Reader! Buy The MAD Reader!
Buy The MAD Reader!... (We're burning
it into your brain, by George!) "Sjrf
Now go out to your drugstore, ;
your newsstand, your candy store, H fw^m
anyplace they sell pocket-books, |
and b u y . . . buy... B U Y . . . the l f e | | | f
Farmer's Almanac. There's a use- i S M P P
ful magazine. The MAD Reader
Here is the very important announcement.
Any you readers see a lost umbrella on the New Haven com-
muters' train last week? A black umbrella on the New Haven Com-
muters' train last week? We lost a good umbrella on the New Haven
' commuters' train last week. A man's umbrella with a wooden handle.
With a piece of friction tape around the cracked part of the handle.
We would appreciate information from whoever saw this umbrella on
the New Haven Commuters' train last week.
Seriously, though it may come as a shock (or a pleasant surprise)
to you, with this issue, #23, we are discontinuing MAD comic book.
But don't go away.
We're expanding MAD into a regular big 25c magazine with
pictures, printed lettering, covers, and everything, gang. Boy, what
exciting plans. Are we excited. Mainly since this may put us out of
business, we're sick to our stomachs with excitement. Exciting plans
are now under way to turn MAD into a regular large-sized adult mag-
azine. For the past two years now, MAD has been dulling the senses
of the country's youth. Now we get to work on the adults. As yet, we
haven't determined our publication date, but the new MAD should
be on the stands within 3 months. Now if each one of you good-old
loyal MAD readers gets your parents to go out and buy 150 copies of
the New MAD when it appears, we are bound to be a success. We
know you'll do this little favor for us, eh, loyal readers?
MIDGET ENCYCLOPEDIA
FREE i OF STAMPS
SAN MARINO from the world's
smallest and oldest republic you get
3 multi-colored airmail triangles!
| ZENITH C O . , D e p t . L&%
8 1 W i l l o u g h b y St., B r o o k l y n 1 , N. Yv
Here's my 25tf. Send me e n t i r e collection de-
I scribed in this a d - 3 1 9 all-different stampsplus
| F R E E "Midget Encyclopedia of S t a m p s . " In-
- elude, for free examination, your latest Bargain
Approvals.
I Name
I Address
ZENITH CO.'IZX&KTLV: ? City Zone Statt
I
Tell Me What Yoy Want
Money For . . w
Good Jobs I ike Thesestart Soon t0 Make *10, *15 a Week Extra Fixing Sets
BROADCAST-
My training is practical, c o m p l e t e r s backed by 40 years of success training
men at home. My well-illustrated lessons give you basic principles you need
Awarded the f
J U S T tell m e w h e r e .you w a n t it
a n d I ' l l a d d S O L I D I N C H E S of
powerful new muscle S O F A S T your
to m y present superman physique! Thou-
sands of other fellows are becoming mar-
velous physical specimensmy way. I give
you no gadgets or contraptions to fool with.
title of "The ' friends will grow bug-eyed with W h e n you have learned to develop
World's Most wonder! your strength through "Dynamic Tension"
Perfectly De- you can laugh at t h e artificial muscle-
veloped Man.'" D o you w a n t m e t o b r o a d e n y o u r makers. You simply utilize the DOR-
s h o u l d e r s p u t t r i p - h a m m e r p o w e r in M A N T muscle-power in your own God-
both your armsmake your given bodywatch it increase
legs t w o p i l l a r s of s t r e n g t h ? and multiply double-quick into
T h e n j u s t c h e c k w h a t you ARE YOU real solid L I V E M U S C L E .
w a n t b e l o w . I'll p r o v e you M y method"Dynamic Ten-
c a n g e t it in j u s t 15 m i n u t e s sion" will turn the trick for
a dayin y o u r o w n h o m e you. No theoryso easy! Spend
or it w o n ' t c o s t y o u a only 15 minutes a day in your
own home. F r o m t h e very
penny! istipatcd? start you'll be using m y m e t h -
I d o n ' t c a r e if you a r e ffcring from Da
cath? od of "Dynamic Tension" al-
15 or 5 0 y e a r s oldor : and (labby? most unconsciously every min-
h o w a s h a m e d of y o u r you want to lo u t e of the daywalking, bend-
p r e s e n t p h y s i c a l con- gain weight? ing over, e t c . - t o B U I L D T H E
HAT TO DO MUSCLE and VITALITY
dition you m a y be. I ABOUT IT you want. And you'll be using
c a n give you a " b a r r e l F R E E BOOK
the method which m a n y great
c h e s t " and a vise-like athletes use for keeping in con-
grip. I can shoot new strength ditionprize fighters, wrestlers, baseball
i n t o y o u r old b a c k b o n e , e x e r c i s e and football players, etc.
t h o s e i n n e r o r g a n s h e l p you
c r a m y o u r b o d y so full of p e p , Illustrated 32-
vigor and red-blooded vitality Page Book. Just
Mail the Coupon.
t h a t y o u w o n ' t feel t h e r e ' s e v e n
"standing room" left for S E N D N O W for my famous book,
weakness and t h a t lazy " E v e r l a s t i n g H e a l t h and S t r e n g t h . " (Over
f e e l i n g . I'll wake up 3 ' / 2 M I L L I O N fellows have sent for it
t h a t a l r e a d y . ) It contains 32 pages, packed
from cover to cover with actual photo-
sleeping graphs and valuable advice. Shows what
e n e r g y of "Dynamic Tension" has done for others,
yours and answers m a n y vital questions. P a g e by
m a k e it page it shows what I' can do for Y O U .
h u m like T h i s book is a real prize for any fel-
a high- low who w a n t s better build. Yet I'll
powered send you a copy absolutely F R E E . J u s t
glancing through it
d y n a m o ! Y o u ' l l {eel a n d look differ- m a y m e a n the turning
ent. M a n , you'll begin to L I V E ! point in your whole
life! Check t h e infor-
WHAT'S MY SfCUCT? mation you want (in
Here'sThe Kind of Results . Get: "DYNAMIC TENSION"! That's t h e coupon below) and
the ticket! T h e identical n a t u r a l rush it to me person-
your course I method that I myself developed to ally. CHARLES ATLAS,
"I gained 11 lbs.
and 4>/ 4 inches on weighed only 1 4 1 . change my body from t h e scrawny Dept. JL4M , 1 1 5 East
m y chest, 3 inches Now I weigh 1 7 0 . " skinny chested weakling I was at 17 23rd St., N. Y. 10, N. Y.
on my arms. I a m _T. K., New York
never consti-
pated." " T h e benefits are CHARLES ATLAS, DEPT. 164 If,
Henry Neven,Canada wonderful. T h e first 1 1 5 East 2 3 r d St., N e w Y o r k 10, N. Y.
week m y a r m in-
" I gained 34 lbs.
and increased ray
creased one inch,
my chest two 7?e&c Ctoxe4 CZt&ui: -//&uti -etc > 6 W ^
chest 6 inches!" inches." Send me absolutely FREE a copy ol your
E . M., Conn.
famous book "Everlasting Health and
Strength"32 pages, crammed with pho-
Stanley Lynn, Calif. tographs, answers to vital health ques-
( C h e c k as many as you like )
W h a t a difference! " Y o u changed me tions, and valuable advice. I understand
H a v e p u t 3 Vi Q Mora Weight- -Solidin The Right this book Is mine to keep and sending for
from a weakling it does not obligate me In any way.
inches on m y chest to a real he-man. Floras
( n o r m a l ) and 2Vl M y chest has gone [ 1 Broader Cheit and Shoulders
inches e x p a n d e d . " up 6 inches. I a m Name ..Age-
_ F . S., New York a solid mass of More Powerful Arms and Grip
muscle." Address .
Slimmer Waist and Hips
G a i n e d 29 lbs. I. W., Montonc
When I started Q Mora Powerful Leg Muscles
City .State.
Q l e t U r S l i t * , Mora Energy Q If under U years of ate cberk for Booklet A.