Af3bc6b6 17

MAY 2017
enlightenment
PATH TO
SALAMANDER SPA
(DESTIN, FL)
www.americanspa.com
Body
RE NEW
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Pevonia Planet Bloom is part of our commitment to environmental
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Jasmine & Lavender

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MAY contents
features
88 THE ART OF WELLNESS
Salamander Spa at The Henderson
(Destin, FL) displays work by local
artists throughout the spa.
92
on topic
32 FLORAL SUPPORT
Discover the advantages of flower-
36
based products and treatments.
40 TIME TO HEAL
Give clients added skincare benefits
with todays cosmetics, which do more
than just add color and definition.
48 DANGER ZONE
28
Learn how spas can prepare to help
clients deal with skin cancer.
54 TRENDING IN 2017
70
Get the lowdown on the biggest
skincare trends of the year.
biz
60 PATH TO PROSPERITY
52 departments
Find out how a facial-focused spa is
redefining the client experience. 23 RADAR
medical spa 95 FRESH FINDS
64 MANY HAPPY RETURNS? 101 NEWS
Before hiring a former employee, 68 IN THE KNOW
examine the pros and cons. Read about the latest studies, guidelines,
and products in the medical spa industry. in every issue
62
74 AN ESTHETICIANS DOS 16 FROM THE
AND DONTS EDITORS
Find out what medical spa treatments they 20 GET WIRED
can perform and those they should not. 112 FINAL THOUGHT
76 UP NEXT FOR NECKS on the cover: Salamander

Spa at The Henderson serves
From procedures to products, check out a
double duty as a luxe retreat
variety of ways to treat the neckline. and a gallery for local art.
10 | A M E R I C A N S PA . C O M M AY 2 017
Our holistic approach.
YOUR SPAS
SUCCESS.
At Naturopathica, our mission is to inspire healthy lifestyles, but we
dont stop there. Our founder and CEO, Barbara Close, is dedicated
to creating the most effective products, spa treatments and wellness
education to help individuals feel and look their best.
InnovationIntelligent Formulas
More than trendy ingredients and buzzwords, our products are
designed to give your skin and body what they really needpotent
actives and soothing botanicals proven to enhance skin health and
produce visible results. Our choreographed protocols empower your
team with one-of-a-kind holistic healing techniques to help you
exceed the expectations of todays savvy spa-goer.
Our passionate team
of experts combine
best-of-industry
knowledge with a deep
dedication to the spa
business, leveraging
multifaceted experience
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Barry Mc c affrey
SVP of Sales
ExpertiseOver 200 Years of Well-Rounded Spa Experience

Feel empowered to succeed by working with a team of highly-skilled experts who have tested and
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OUR TEAM
Barry McCaffrey, Chelsea Novosel, Diane Niethe,
SVP of Sales Regional Manager, Regional Account Executive,
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Yushing Foo,
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Regional Account Executive, Regional Account Executive,
Michele Roche, Northwest Territory North& South Central Territories
Senior Educator
Shannon Gallogly, Maria Sarantopoulos-Harp,
Beth Byra, Regional Account Executive, Regional Account Executive,
Regional Manager, Southeast New York Metro Area
Northeast
To become a part of our Naturopathica community, contact us at wholesale.naturopathica.com.

Editorial
EDITOR-IN-CHIEF/PUBLISHER Julie Keller Callaghan
EXECUTIVE EDITOR Heather Mikesell
FREELANCE ART DIRECTOR Kerstin Michaelsen
MANAGING EDITOR Natalie Maneval
SENIOR SOCIAL & DIGITAL EDITOR Jennifer Nied
EDITORIAL & SALES COORDINATOR Samantha Reed
EDITORIAL INTERN Angela Groom
CONTRIBUTORS Nicole Altavilla, Darby Radcliff, Alex R. Thiersch, Michael G. Tompkins
Office
757 Third Ave., 5th Floor, New York, NY 10017; tel: (212) 895-8200, fax: (212) 895-8219
Production
PRODUCTION SPECIALIST Troy Graham, tel: (212) 895-8281
PRODUCTION DIRECTOR Sarah Ross
SENIOR DIGITAL IMAGING SPECIALIST Jon Shaw
CORPORATE DIRECTOR, AUDIENCE MANAGEMENT Auseh Britt
abritt@questex.com, tel: (202) 496-5530
AUDIENCE DEVELOPMENT MANAGER
Carol Hatcher, chatcher@questex.com, tel: (216) 586-5620
Sales
DIRECTOR, INTEGRATED MEDIA, DIRECTOR, INTEGRATED MEDIA,
EASTERN REGION WESTERN REGION
Lucy Hugo, tel: (203) 493-1221, Kristina Panter, tel: (714) 485-5331,
lhugo@questex.com kpanter@questex.com
fax: (203) 549-3664, fax: (714) 242-6800,
757 Third Ave., 5th Floor, 757 Third Ave., 5th Floor,
New York, NY 10017 New York, NY 10017
Marketing
MARKETING DIRECTOR Tina Kassimis, tel: (212) 895-8248, tkassimis@questex.com
MARKETING MANAGER Cathy Marchese, tel: (212) 895-8233, cmarchese@questex.com
MARKETING COORDINATOR Amanda Butcher, tel: (212) 895-8276, abutcher@questex.com
International Esthetics, Cosmetics & Spa Conference

SHOW DIRECTOR Kathy Gruttadauria, tel: (203) 736-1699, kgruttadauria@questex.com
SALES EXECUTIVES Lynne Boccuzzi, tel: (203) 652-0516, lboccuzzi@questex.com;
Maura Igoe, tel: (203) 945-2095, migoe@questex.com
Liz Hitchcock, tel: (212) 895-8256, lhitchcock@questex.com
Reprints/Licensing Lists
Wrights Media, Anthony Carraturo, MeritDirect, LLC,
tel: (877) 652-5295 tel: (914) 368-1083, ac@meritdirect.com
PRESIDENT & CHIEF EXECUTIVE OFFICER Kerry C. Gumas

SENIOR VICE PRESIDENT & CHIEF DIGITAL OFFICER Steve Kurtz
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FROM THE EDITORS
SKIN SAVIORS
AS A MEMBER OF THE SKINCARE INDUSTRY, SKIN CANCER AND
its prevention has always been an important consideration for me.
But this year, in particular, it really hit home. During her annual visit
to the dermatologist, my mom discovered she had a basal cell carcinoma
on her face and was scheduled for Mohs surgery. The cancer was deeper
than her doctor originally thought, and the removal process was much
more in-depth, requiring a pretty intense plastic surgery procedure
to close the wound. Thankfully, my mom is now cancer-free, and her
recovery has been rather incredible. Along with a pretty spectacular
plastic surgeon, I credit her impressive results to some wonderful
innovations in the skincare world, including lasers and injectables as
well as an assortment of incredible healing products. I was able to
tap into my beauty closet to provide her with healing serums, lotions,
full-coverage makeup, light therapy tools, sun-protecting hats, and,
most importantly, full-coverage sunscreen. Ive never been so grateful
for all of my spa connections and more proud to be part of an
industry devoted to helping people look and feel better.
This experience also magnified the gratitude I have for the fun FACTS
estheticians, therapists, and medical spa pros who are the first
According to research, the presence of
line of defense for clientsthey are often the ones who notice skin
FLOWERS often triggers happy emotions,
abnormalities and send clients to the dermatologist, they are the ones
increases feelings of satisfaction, and
who help those recovering from skin cancer look and feel better, and positively affects social behavior. Talk
they are the educators who pass along the importance of sun protection. about flower power! PAGE 32
This month, we tackle this issue of skin cancer and the spa in Danger
Zone, on page 48. We hope to provide you with ideas on what you
need to do to help clients deal with this serious skin concern. Thank you
to all of you for all that you do to help save lives. Keep up the good work!
Best Wishes,
Julie Keller Callaghan Its not just the late Nora Ephron.
Editor-in-Chief/Publisher Apparently, a lot of people feel bad about
jkeller@questex.com their necks. Per a report from the American
Society of Plastic Surgeons, more than
55,000 neck lifts were performed in 2016.
PAGE 76
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Visit www.gmcollin.com to locate a spa near you.
FROM THE EDITORS
TRAVELOG
Discover the spas and destinations weve visited
to bring you the latest happenings here and abroad.
NEW YORK CITY

I recently moved out of Manhattan
after living there for 15 years, which
has provided me with the perfect
opportunity to return to the city as a
tourist. Im now on a mission to check
out the healthy options at some of the
Big Apples top hotels. Most recently,
I spent a few nights at the lovely Hotel
48LEX. There, I got to sample some of
the new wellness offerings, including
the fabulous healthy cocktails at the
in-house brasserie Lexington Brass.
The Revitalizer drink was made
DESTIN, FL with fresh-pressed carrot, apple,
This past January, I had lime, and ginger and was the perfect pick-me-up after a busy travel day. Other
the opportunity to visit healthy offerings there include complimentary weekly Vinyasa yoga sessions and
Salamander Spa at The packages that include passes to the nearby Brick Fitness cross-fit facility. Its a
Henderson, a Salamander great hotel for helping travelers stay healthy on the road. JULIE KELLER CALLAGHAN
Beach & Spa Resort. It was my first
time to the Emerald Coast, and I was The annual International Esthetics, Cosmetics & Spa Conference (IECSC) New
completely taken with the sugar-sand York is always exciting, but this year was particularly fun because it was the
beach and emerald-green water. It was debut show for two new members of the American Spa team. If you were there,
exactly the type of weekend I crave, perhaps you got the chance to connect with Natalie Maneval (right), our new
full of healthy food, indulgent spa managing editor, and Samantha Reed (second from right), our new editorial &
treatments, and long contemplative sales coordinator. If not, here they are, along with (from left to right) sales exec
walks on the beach. I even got the Lucy Hugo, executive editor Heather Mikesell, myself, and senior digital and
chance to join spa director Kim social editor Jennifer Nied in a fun team selfie at our booth at the show. It was
DeOrsey in a challenging Yoga Rocks an excellent event, and we all
session taught by yoga instructor Eric had fun walking the aisles,
Paskel as part of the 30A Songwriters discovering new and exciting
Festival. (Here we are relaxing after products, and connecting with
class). Impressed by the spas locally our spa friends. Check out our
inspired artwork and healthy offerings, Facebook page for photos,
I have to admit I wasnt quite ready to videos, and more. Next up
return to the hustle and bustle of New is IECSC Las Vegas, which
York City when the weekend was over. takes place June 24 to 26.
For more on the spa, turn to page 88. Well be there and hope to see
HEATHER MIKESELL you! J.K.C.
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GET WIRED
#AMERICANSPA
Register at www.americanspa.com/
webinars for an informative webinar this
month featuring Pevonias corporate
ON INSTAGRAM sales educator Kim Lee and corporate

educator Melissa Morris, who will
Follow @americanspamag on Instagram, present Peel & Reveal for Increased
Profits on Monday, May 15 at 1:00 pm EST.
and tag us using #americanspa.
Bring your passion to your work, and

always strive to be the best you can
be, both in your work and how you
interact with others.
Gl Zone, founder and CEO,
DermAware Bio-Targeted Skin
@Imageskincare worldwide launch The ballroom at The Stewart Hotel was

party with masks and new products. decked out for @Imageskincare to
#WWLP2017 #imageskincare celebrate spa professionals. #agelater
Learn more about Zone in

this months Spa Talk.
American Spas Facebook Live

debuted at IECSC and IBS NY.
Check back regularly
Zoya's new spring shades provided Jennifer Nied (left) talked Korean beauty for new live interviews and
the perfect pick-me-up for a pedi at with @glowrecipe's founders Christine demonstrations with
@sweetlilyspa in New York City. Chang and Sarah Lee (right). spa industry professionals.
APP-SOLUTELY
fabulo
us
Visit the iTunes store, search Follow us @americanspamag or find
for American Spa, and us by searching for American Spa.
download the app for free.
ALL THIS AND MORE AT WWW.AMERICANSPA.COM
A true botanical powerhouse in your hands
DECLOR, pioneers of aromatherapy skincare, brings you naturally powerful
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RADAR
a look at the latest spa trends, treatments, offerings, and retail items
Guests at BodyHoliday can

commune with a horse as part of
the Equine Reflection experience.
horsing around
As more spas seek to offer transformational experiences, BodyHoliday (St. Lucia) is following suit with the introduction
of its Equine Wellness Journey, which offers two distinct programs. With Equine Reflection ($125, 2 hours), participants
learn how they subconsciously communicate their thoughts and emotions through interaction with a horse. With Equine
Expression ($110, 2 hours), theyre encouraged to express themselves by painting their story on a horse, which serves as a
canvas. Sandie Bryant, an expert in natural horsemanship, guides guests through the equine experiences, helping them
to tap into the benefits of mindfulness and how they connect with others. HEATHER MIKESELL
M AY 2 017 A M E R I C A N S PA . C O M | 23
RADAR
conservation care
Located near the worlds third
largest barrier reef, Palm
Beach Marriott Singer Island
Beach Resort & Spa is devoted
to protecting the areas turtle
population with a host of eco-
minded initiatives. Plush turtles
are placed in each suite and are
available for purchase, with a
percentage of each sale going
to the Loggerhead Marine Life
Center. SiSpa also comes to the
aid of the turtles with its For the
bubble of bliss
Love of the Si Turtles program,
which donates 10 percent of
sales from a 50-minute Signature
Massage or Signature Facial.
For guests interested in a private
Wanting to create an innovative treatment that helps achieve overall wellbeing,
Natura Biss recently launched The Mindful Touch: Your Mindfulness Spa
Experience (starting at $200, 60 minutes), a cutting-edge ritual performed in
the brands exclusive Bubble Pure Air, which serves as the ideal atmosphere
with 99.95 percent pure air to enhance a facial. In addition, the treatment is
accompanied by an immersive virtual-reality video that stimulates mindfulness
and creates a positive outlook. With audio that encourages spa-goers to focus
on their breathing, the ritual helps them to tap into the physical nuances of the
treatment, release tension, and reconnect with themselves. The revolutionary
treatment will be available at The Spa at Bacara (Goleta, CA), The Spa at
Four Seasons Hotel Westlake Village (CA), The Spa at Rancho Valencia
(Rancho Santa Fe, CA), and Trellis Spa at The Houstonian (Houston). Our
mission as a brand is to create not just the most effective treatments but also
unique wellness experiences far beyond skincare, says Patricia Fisas, board
A plush sea
member and director of innovation and product development for Natura Biss. turtle (top)
Thats how The Mindful Touch was created, conceived as a true luxury placed in each
suite can be
beauty moment of connection between body and mind.H.M. purchased in
the boutique.
tour of the center, there is the

cocktail mixers
PHOTOGRAPHY: GETTY IMAGES (COCKTAIL MIXERS)
Little Loggerhead overnight

For guests who prefer a healthier happy hour, Sand and Sea package (starting at $324 per
Salon and Spa at Wild Dunes Resort (Charleston, SC) recently night), which also involves
debuted several spiked signature spa treatmentsArnold guests in its Adopt A Sea
Palmer, The Captains, and Bourbon Bubblerusing various Turtle program. A percentage
cocktail-themed scrubs, lotions, and masks from FarmHouse of the proceeds are donated to
Fresh (www.farmhousefreshgoods.com). Spa-goers can now the center. Such conservation
pair a Deluxe Pedicure ($70, 50 minutes) or Body Scrub and efforts will certainly have guests
Massage Package (starting at $119, 50 minutes) with their coming out of their shells to
favorite cocktail. Thats reason enough to raise a glass.H.M. participate. H.M.
SKINCARE SCIENCE
WITH A SOUL
Embrace a new way to take care of your clients beauty inside and out. Through our integrated
approach to skincare based on advanced products, expert treatments and a sustainable lifestyle,
you can visibly improve your clients skin, bodies and minds. With our ongoing multidisciplinary
training, you can further develop your expertise and enjoy a healthy, profitable growth.
Commit to excellence. Become our partner.
Call 212-924-2454
FREE FROM
SILICONES, PARABENS,
MINERAL OILS, ARTIFICIAL COLORS,
ANIMAL DERIVATIVES. WWW.COMFORTZONE.IT
RADAR
WHATS
IN YOUR beauty bag?
Emily McConnell, Priyana MD VersaLash Serum
spa director at (www.priyanamd.com) I get lash
The Spa at Dana extensions and need to keep my natural
(Chicago) shares lashes strong. This enhancer serum is
some of her personal full of peptides to help condition lashes
beauty faves. and keep them growing long.
Chella Eyebrow Highlighter Pencil Sothys Satin Lipstick (www.

(www.chella.com) I like to keep this sothys-usa.com) This lipstick is full
on hand to brighten and lift my eye coverage, long-lasting, and nourishing. It
area. I use it on my dark under-eye has shea butter and a complex of omegas
circles, blemishes, and red spots to 3, 6, and 9 to plump the lips, as well.
even out my complexion.
Zents Sun Attar (www.zents.com)
Henn Organics Luxury Lip Balm This concentrated roll-on body oil is
(www.henneorganics.com) Truly a wonderful, because its easy to take
must-have, this lip balm has coconut wherever you go. I love smelling fresh
and avocado oil that keep my lips nice with its calming amber, grapefruit, and
and soft. vanilla aroma.H .M.
ILLUSTRATION/PHOTOGRAPHY: KLINT CALLAGHAN (COSMETIC BAG); GETTY IMAGES (APPLY THIS, NOT THAT)
Industry experts come clean on the ingredients
apply this, NOT THAT found in professional products.
MAY'S PRO: Amal Elbahnasawy, founder, ARTISANskin
ALGINATE
Ingredients that change texture, such as alginate, will be sweeping the beauty
industry in 2017. Alginate is a natural ingredient derived from seaweed, which means
it is packed full of minerals and vitamins that stimulate collagen synthesis, rid pores of toxins,
help skin retain water, and leave a brighter, hydrated facial tone. This natural powder turns into
a gel when mixed with water and then creates a texture similar to rubber as it dries on the skin,
delivering an effective facial mask as well as an experience for the senses.
STAR PRODUCTS: ARTISANskin is releasing a line of natural and vegan color-coded
rubber-like masks containing this key ingredient this spring. www.artisanskinrevolution.com
SODIUM LAURYL SULFATE

Sodium Lauryl Sulfate (SLS)/Sodium Laureth Sulfate (SLES) is a surfactant and can
be found in almost every product that contains foam, such as shampoo, toothpaste,
and face and body wash. It's a synthetic ingredient and is known as a corrosive irritant,
stripping the skin of its protective oils and moisture, and can cause even greater harm if used
long term. A better natural alternative, particularly in spa locker rooms, is castille soap-based
products.JULIE KELLER CALLAGHAN
The Standard in Professional
Waxing for over 40 years!
Ambers high-quality wax products allow the professional to select from a

multitude of solutions for their clients needs and skin types.
For the month of May, Amber is offering an exclusive 15% discount on all
waxing products to our American Spa readers.
Use promo code AMSPA17 at checkout to save.
store.amberproducts.com 800.821.9188
RADAR On a visit to Six
Senses Douro
Valley, Mehmet
Oz, M.D., took part
in the Integrated
Wellness program.
the alchemist
For DIY spa-goers, Six Senses
Douro Valley (Lamego) offers an
interactive Alchemy Workshop
(complimentary for a group or
$56 for individual instruction,
60 minutes), giving them the
opportunity to blend their
own ingredients and create
individualized fragrances for a
getting personal
variety of beauty and household
products. The wellness workshop
takes place in the spas Alchemy
Bar, which features a host of
enticing ingredients. Guided by
an expert, guests learn about Working with a number of highly respected doctors and wellness
the properties of herbs, fruits, professionals, Six Senses Douro Valley (Lamego, Portugal) created an
and spices and how to select innovative approach to wellbeing with its Six Senses Integrated Wellness
the right ingredients for their program, which involves the spas in-house experts measuring and analyzing
blends, which are then used to key physiological biomarkers to help provide spa-goers with a personalized
make body scrubs, face and hair program. Mehmet Oz, M.D., one of the doctors involved in developing the
masks, lip balms, and even home revolutionary program, visited the spa and sampled the program firsthand.
fragrances and laundry products. Here, he shares his thoughts on the experience.
Offered each week, the workshop
is limited to six participants. Q. What makes the Integrated Wellness Program so special?
Guests who want more may A. Its a superb comprehensive program to assess the baseline health of
also choose the Six Senses Spa spa-goers. The screening system combines several different noninvasive
Journey ($282, 3 hours), which is tests of the body, ranging from subtle aspects of the heartbeat to the oxygen
customized during a consultation level in the blood to the electrical conductance of the skin to offer clues on
with their spa therapist and where to focus your efforts towards optimal health. Practitioners can help
based on the Alchemy Bar menu spa-goers understand how stress or inflammation or insomnia is affecting the
recipes. Its a new spin on the body and offer customized approaches to accelerate healing. It finishes with
sacred art of alchemy. H.M. Fusionetics, the best system to understand physical fitness and flexibility
so we can avoid injuries. By customizing the program, spa-goers can take
The Alchemy Bar features advantage of the many therapeutic options available, such as massage,
an antique table with
an array of labeled glass nutrition, sleep, and physical training.
bottles and jars.
Q. How did you come to be involved with the program?

A. A good friend visited the spas and liked them so much that he became
an owner. I love how it helped him appreciate the wisdom of its approach.
Q. What role did the destination play in your experience?

A. It provided a holistic, healthy, and healing environment. I love how the
spa is embedded in this sacred land, and yet it didnt impose itself on the
terrain, but rather gently married the surroundings. The outdoor experiences
included hiking and tree climbing, spectacular ways to learn about yourself
and the world around you.H.M.
hypoallergenic
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TOPIC
subjects of note in the industry today
32 IN THE MIX
Flower Power
40 EYE ON
Healing Cosmetics
48 SKIN DEEP
Skin Cancer
54 FROM THE FIELD

Skincare Trends
PHOTOGRAPHY: GETTY IMAGES
Flowers provide skin with

many benefits, including
reducing inflammation,
promoting blood flow, and
preventing stretch marks.
Discover more uses on page 32.
ON TOPIC | IN THE MIX
FLORAL SUPPORT
Discover why everything is coming up roses for spas that offer
flower-based products and treatments. BY NICOLE ALTAVILLA
FOR MANY, THE SIGHT OF BLOOMING FLOWERS IS AN INSTANT MOOD BOOSTER. ITS
often the first hint of spring, which means warm weather and brighter (and longer) days are
ahead. According to research conducted at Rutgers, The State University of New Jersey, the
presence of flowers often triggers happy emotions, increases feelings of life satisfaction, and
positively affects social behavior. Whats more, flowers also provide the skin with a host of
benefits. In fact, flowers have long been used as a way to help calm and soothe skin and treat
various skincare issues. Fragrant floral extracts have been used in ancient civilizations and
by many traditional cultures as a way to heal common beauty ailments, says Jaklin Idris,
assistant vice president of education for Declor Paris. Their restorative powers, complex
scientific makeup, and sensorial maturity remain superior to other ingredients. What we
see today as a trend in spas is a rediscovery of old wisdom and romance.
The use of lavender, for example, dates back thousands of years to when fresh lavender
was added to baths to provide an anti-inflammatory and soothing effect on the mind and
body. Today, lavender, as well as many other flowers, are added to skincare treatments and
products for these same benefits. The use of gentle, natural solutions that are sustainable
and non-toxic to both user and environment have been gaining ground consistently over
recent years, says Nick James, founder of Body Bliss. The use of floral extracts, like
other aromatherapy modalities, has the added benefit of supporting positive
mental and emotional states at the same time as acting to repair, revitalize,
or protect the skin. Flowers tend to produce many of the most gentle
essential oils, making them ideal for facial therapies, and their
scents tend to have effects that range from sedative and deeply
calming, to uplifting and confidence-boosting. PHOTOGRAPHY: GETTY IMAGES
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flower power
According to Katie Hess, flower alchemist, founder of Lotus Wei, and author of
Flowerevolution: Blooming Into Your Full Potential with the Magic of Flowers (Hay House, Ylang ylang
can help
2016), each flower has its own unique healing quality. Some bring us joy, others invoke balance oily
love, peace, or even help us sleep more deeply, she says. Including flower therapy in spa complexions.
treatments brings in an extra element of emotional healing. While the beautiful colors
and scents associated with flowers can help induce positive feelings, many flowers are
also rich in nutrients that have proven to be beneficial to the skin. Heres a look at some
of the most common flowers and flower extracts used in skincare today.
Blue chamomile provides a Jasmine also has a positive effect on benefits. It also helps to stimulate
calming effect, especially on skin that a persons mood. microcirculation, improve dryness,
has sunburn, rashes, rosacea, and post- Regenerative and mildly antiseptic, reduce redness, and revitalize aging skin.
surgical scarring. lavender is useful in treating acne and Wild pansy is often used in skincare
Because of its antiseptic, dull, congested skin, leaving it clearer because of its anti-inflammatory and
antimicrobial, and anti-inflammatory and brighter. It provides a soothing and skin-soothing benefits.
effects, calendula oil is great for use on calming effect and can help clients Because of its astringent and
dry and rough skin and skin with eczema become more emotionally balanced, antiseptic properties, yarrow is ideal
and psoriasis. It promotes blood flow calm, and relaxed. for treating acneic and blemished skin.
to the skin cells, provides antioxidant Ideal for treating cuts and It also offers many benefits for rosacea,
protection that reduces the appearance wounds, neroli offers rejuvenating and because of its ability to make broken
of wrinkles and ages spots; reduces pain, regenerating benefits for all skin types, capillaries look smaller and stop bleeding
swelling, and irritation; and helps heal especially oily and acneic skin. in wounds.
cuts, scrapes, scars, and minor wounds. A serene solution for delicate, dry, Ylang ylang is nourishing and
Chamomile diminishes puffiness and sensitive skin, rose offers cooling, moisturizing to the skin and helps to
and inflammation. anti-inflammatory, and mildly astringent balance oily complexions.
Cornflower helps reduce puffiness
around the eyes and on the skin.
relevant RESEARCH
Echinacea reduces inflammation
and improves skin conditions like eczema
and psoriasis.
Green and white tea flowers help
Scientists from Guangzhou, China, examined the
reduce the signs of sun damage and
potential anti-inflammatory effects that cherry
environmental stress. blossoms have on the skin, and their research
Jasmine oil helps maintain the suggests that cherry blossom extract could be an
skins suppleness and helps prevent effective ingredient in skincare formulas because
the appearance of stretch marks. It is it reduces nitric oxide production, which in turn, Cherry blossoms
reduces redness and inflammation. reduce redness.
especially good for mature skin types,
as it helps the skin maintain moisture.
Researchers from Canada found that dandelion leaf and flower extracts
significantly protect from UVB irradiation.
Chamomile is ideal for
treating inflammation.
Studies reveal that topical applications of chamomile can be effective in
treating eczema. In fact, it was found to be about 60 percent as effective

as 0.25 percent hydrocortisone cream.
Researchers found that jasmine essential oil can help with wound healing
by accelerating collagen formation and improving the antioxidant status
in the wound tissue.
Rose revitalizes
aging skin.
in bloom
Flowers are also an ideal way to provide personalization in your
spa. Spas and resorts have a unique opportunity to provide
specialty treatments customized with the use of locally grown
plants and flowers that are indigenous to their specific region or intoxicating scents of jasmine, rose, and other flowers while
even grown locally in their own garden, says Ashley Stowers of they are pampered. Also, some of the spas treatments feature
YG Laboratories and CelleCl Skincare. Here are some spas that herbs and flowers handpicked before the treatment, such as the
are ensuring guests reap all of the benefits flowers have to offer. Borgos Natures Bounty ($287, 2 hours), which features a basil,
rosemary, and sea salt body scrub; a massage; and a facial that
Spa Matilda at Hotel Matilda (San Miguel de Allende, Mexico) includes a honey and lavender mask.
offers the Floral Compresses Treatment ($97, 90 minutes), which
includes the application of warm compresses filled with locally Aspira The Spa at The Osthoff Resort (Elkhart Lake, WI)
grown dried flowers, such as lavender, orange blossom, and rose. offers the Wild Chamomile and Lavender Body Masque
($130, 50 minutes), which includes an application of the spas
At Spa Heaven at Borgo Santo Pietro (Tuscany, Italy), fresh signature body mask using wild chamomile and lavender, grown
flowers are picked daily from the spa gardens and placed and harvested from the resorts own Osthoff Gardens.
throughout the spa. Whats more, the spa boasts an alfresco
canopied therapy suite next to the garden for guests to enjoy the For more floral services, check out www.americanspa.com.
A natural FIT of therapeutic treatments or enrich

their sensory appeal.Ashley Stowers,
As beauty and wellness go hand and hand, flowers are naturally the perfect national educator, YG Laboratories and
addition to any spa setting, because they offer benefits to the mind, body, and CelleCl Skincare
soul. Besides the fact that flowers stimulate our senses of sight and smell, many
flowers are also rich in nutrients and have more proven therapeutic properties, Flower essences and fragrances have
says Szilvia Hickman, owner of Szp let, exclusive distributor of Ilike Organic the ability to incite positive emotions,
Skin Care. As spas are all about wellness and healing, it only makes sense to so diffusing them throughout the
incorporate flowers that even our ancestors often used. Find out how these spa can go a long way toward making
skincare experts suggest adding flowers to todays spa experience. guests want to return. Knowing the
effect of each flowers scent allows
Flower oils can be expensive, so they client on a sensory journey. Then, in the you to be strategic with where you put
are great for facial treatments and have treatment room, floral-based products each scent throughout the spa.
the added ability to transform peoples enhance relaxation and results thanks Brian Goodwin, international educator,
moods and state of mind. Flower oils to their wide range of benefits from minence Organic Skin Care
can be added to facial oils, serums, brightening to purifying to plumping and
masks, and compresses. Floral waters more.Angela Eriksen-Stanley, director Infused into massage oils, anointing
make great toners, cleansers, makeup of education, Phytomer Group Brands oils, and bath soaks, flower remedies
setters, and rehydration mists. Misted are the energetic aspects of flowers
into the air, they can fill the treatment Flowers can be infused in drinking that work within the bodys meridian
room with a refreshing, calming, or water and sprinkled in foot, hand, and system to create balance and evoke
uplifting scent.Nick James, founder, body soaking tubs, not only because positive states of mind. When a spa
Body Bliss of their beautiful appearance but also has access to a garden, therapists or
for their fragrant aroma and potent spa-goers can pick fresh flowers and
Flowers can be used throughout a soothing and antioxidant botanical infuse them into water by leaving them
clients entire spa experience. Fresh extracts they release when submerged out in the sunlight. This floral water
flowers at the reception desk and and infused into warm water. Flower can be added to baths for mood-
throughout the spa help improve the oils and extracts can also be massaged enhancing benefits.Katie Hess,
ambience of any space, taking your into the skin to either boost the effects founder, Lotus Wei
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21
ON TOPIC | EYE ON
TIME TO HEAL
Learn how many of todays
cosmetics are helping clients
achieve more than just a
pretty face. BY NICOLE ALTAVILLA
in the BAG
THE USE OF MAKEUP DATES BACK THOUSANDS
of years ago to when the ancient Egyptians applied
minerals to their faces to add color and definition.
While makeup formulas have come a long way since While most cosmetics today are formulated to be non-
then, until recently, the purpose of makeup has pretty comedogenic and are unlikely to damage the skin, many
much stayed the sameto add color and definition companies are formulating products that actually help
to the face, hide facial imperfections, and enhance its treat and heal skin concerns. Clients want multi-benefit
overall appearance. According to a survey conducted products for their skin, says Sara LaBree,
educational manager at Jurlique. They arent
by Harris Interactive on behalf of The Renfrew
looking for traditional cosmetics that use
Center Foundation, 16 percent of those surveyed said preservatives like parabens, chemical
they felt self-conscious without makeup, and almost dyes, and fragrances. They want to use
half (44 percent) of women wear makeup to hide clean products that not only enhance their
skin flaws. Also, 48 percent like the way they look natural appearance but also care for the
overall health of their skin. Some of the skin-
with makeup on, and 32 percent say it makes
healing cosmetics on the market today include:
them feel good. Despite the au naturale trend FOUNDATION: Foundation evens skin color
that seems to pop up every few years (and even and covers flaws, and many formulas now also
that look sometimes requires some makeup), hydrate, brighten, and fill in wrinkles and pores.
theres no denying that cosmetics play an CONCEALER: As its name implies, concealers
important part in the lives of women everywhere. help hide imperfections and under-eye
puffiness, redness associated with rosacea and
However, todays consumers are more interested
hyperpigmentation, and blemishes. Some formulas
than ever about what ingredients are in their now also plump, smooth, hydrate skin, and treat
skincare and cosmetics. They want products that not signs of aging.
only make them look good but are good for them, as EYE SHADOW: In addition to
wellin other words, healing cosmetics. providing color to the eyes, some now
contain plant botanicals, natural
As lifestyles become busier, women are seeking
minerals, healing vitamins, and
ways to save time with multitasking beauty products. age-reversing peptides to help
Many of todays cosmetic formulas provide more nourish, protect, and improve skin.
than just a superficial fix to skincare concerns. They BLUSH: Adding a hint of color
provide treatment and healing to a number of to the cheeks helps brighten the
common skincare issues, such as the signs of face, but blushes that also provide
soothing ingredients, offer sun
aging, acne, rosacea, and dry skin. Clients
protection, and treat acne are an even
are looking for products that multitask better option.
to fit their busy lifestyles, says Pauline LIPSTICK: Lipstick is certainly not a new cosmetic offering,
Youngblood-Toth, founder and CEO of but many of todays formulas do more than add color to
Youngblood Mineral Cosmetics. Clients the lips. They often include sun protection, reduce the
appearance of fine lines, and hydrate and smooth the lips.
dont want to add more steps to their
MASCARA: Many modern mascaras contain ingredients
daily beauty regimen, so they search for that help nourish and protect lashes, shield them from
makeup that not only makes them look irritants that can cause breakage, and help stimulate the
good but also helps their skin feel growth process.
good all at the same time.
ON TOPIC | EYE ON
JOJOBA: Jojoba helps calm and soothe
the skin. It also moisturizes, controls oil,
and helps to relieve itchiness and dryness,
making it great for treating eczema,
inner beauty Aloe calms

psoriasis, and chapped lips and skin.
Acne, signs of aging, and sun damage the skin. MORINGA SEED OIL: This oil
are among the most common skincare moisturizes skin, fights acne, and can
concerns for spa-goers. According be used to treat under-eye puffiness.
to Youngblood Mineral Cosmeticss COENZYME Q10: Coenzyme Q10 soothes
Pauline Youngblood-Toth, the key to the skin and allows the skin to retain
finding the right good looking and moisture while also creating a smooth
good-for-you products is to review the and dewy appearance. It helps to reduce
ingredients used. Ingredients known the appearance of fine lines and wrinkles.
for their skincare benefits are critical
to look for in products, she says. So GREEN TEA: Soothing and calming,
look for antioxidants that help fight green tea also helps improve the Moringa
seeds help
free radical damage or botanicals that appearance of sun-damaged skin and
hydrate
have a soothing effect. Here are some can help prevent acne. dry skin.
ingredients that can take your cosmetics
to the next level: HYALURONIC ACID: Hyaluronic acid VITAMIN C: Vitamin C helps prevent
helps hydrate skin and reduce the signs of aging and brightens skin. It helps
ALOE: Known for its soothing benefits, appearance of fine lines and wrinkles. fight free radicals, smooth skin, even
aloe can also help calm the skin, reduce Its also gentle enough to use on skintone, improve hydration, and helps
skin inflammation, treat wounds, and sensitive, redness-prone skin. protect skin from the sun.
help the skin heal. It also moisturizes
the skin, improves skins firmness, and VITAMIN E: Vitamin E helps fight free
reduces itchiness and dryness. radicals, prevents signs of aging, and
moisturizes and strengthens the skin.
AVOCADO OIL: Ideal for dry, dehydrated
skin, avocado oil helps moisturize skin, WHITE TEA EXTRACT: White tea
White tea
fights free radicals, increases elasticity, extract helps to relieve puffy eyes and
relieves
and helps reduce fine lines and wrinkles. puffy eyes. reduce dark circles.
HERE COMES THE sun protection

One of the most important factors in choosing a the sun. Also, SPF is a huge factor for most estheticians and
beauty product is that it contains sun protection factor their clients. Most concerns that have to do with aging skin
(SPF). According to research conducted by Nielsen, come from external factors, sun damage being the biggest
when it comes to product claims on labels, 56 percent of culprit. Therefore, a cosmetic that not only heals but also
consumers say that its very or moderately important that protects the skin is perfect for any location that offers skin
the products contain SPF, and 44 percent are willing to pay treatments, says Hannah Hatcher, global educator for Jane
more for a product that says it contains SPF on the label. Iredale Mineral Cosmetics. Luckily, many of todays cosmetic
When it comes to multitasking cosmetics, consumers products, including foundation, concealers, and even
want products that help them look good and protect them lipsticks, contain SPF. However, Alejandro Falcon, artistic
from the suns harmful rays. While dermatologists and director and national educator for Osmosis Pr Medical
skincare professionals usually recommend applying an Skincare, recommends products that contain a physical (not
actual sunscreen to the skin, wearing makeup that contains chemical) sunscreen like zinc oxide and titanium dioxide to
additional SPF is a good way to further protect the skin from help calm and soothe skin while providing sun protection.
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ON TOPIC | EYE ON
natural
BEAUTY
In an effort to embrace their flaws
and reveal a more vulnerable
side to themselves, many celebs
have taken to posting no-makeup
selfies and are inspiring others to
do the same. The idea behind the
popular hashtags #nomakeup,
#nomakeupday, #nomakeupmonday,
and #nomakeupselfie is to celebrate
their authentic selves. Although often
referred to as an act of bravery,
these makeup-free selfies reveal
women being real. It also provides
the perfect opportunity to give their
skin a breather before introducing
cosmetics with healing benefits. With
or without makeup, its great to see
women embracing their natural and
unique beauty.HEATHER MIKESELL
a perfect match
Many of todays savvy spa-goers visit spas to experience both healing and incorporate the benefits of makeup
relaxation. They expect to receive results-oriented treatments that make them to ensure that clients have healthier skin
look and feel better. However, many effective spa treatments leave skin sensitive and to keep their skin young, balanced,
and with some redness immediately following the service. Thats why skin- and beautiful.Nicole Tracy-Arraaga,
healing cosmetics are a good fit for spas, and industry experts agree. Heres what co-founder, La Bella Donna
some of them have to say:
Spas are doing the heavy lifting of
Offering a cosmetic line that is a safe Skin-healing cosmetics are a great intimately caring for the skin. Whether
and healthy alternative and provides addition to spa services. Clients its a simple facial or a laser treatment
beautiful results that give them a want their skin to be clean and dewy by an esthetician, skin is continually
confidence boost is a perfect fit for any post treatment. They dont want to needing tender care and protection.
spa. It is also ideal when you provide apply a heavy layer of pore-clogging However, no client wants
any sort of skin service. It is a perfect makeup right after a treatment, but to walk out in public and be exposed
extension of a spas skincare offerings, they also dont want to leave feeling to the elements or feel self-conscious
seeing as how most women wear their shiny or red. Sara LaBree, of their post-service skin. Makeup is
makeup for 12 to 16 hours a day. It is educational manager, Jurlique the perfect companion to spa services,
ideal to offer them a makeup that will because it allows the client to go out
not only work alongside the skincare they An esthetician analyzes skin to into the world after a service with a
purchase in your spa but also benefit determine what type of facial and breathable, protective shield while still
the skin as they wear it throughout the what products would be used to putting their best face forward.
day.Hannah Hatcher, global educator, help the client depending on their Pauline Youngblood-Toth, founder and
Jane Iredale Mineral Cosmetics skin issues. They can apply and CEO, Youngblood Mineral Cosmetics
skin quencher
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ON TOPIC | EYE ON
1 3
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SOTHYS PARIS
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SYNERGIE MINERALS 7
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COLORESCIENCE
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OSMOSIS PR MEDICAL SKINCARE 9
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ON TOPIC | SKIN DEEP
DANGER
ZONE
As skin cancer becomes more
prevalent, spas today need to
NO CONVERSATION ABOUT be prepared to help clients deal cumulative sun exposure and
skin, the bodys largest organ, with this serious skin concern. genetics. As a result, spas and
is complete without addressing BY HEATHER MIKESELL skincare manufacturers are responding
the increasing number of skin to this growing concern with education
cancer cases diagnosed each year. about the importance of sun protection
Journalist Anderson Cooper, actor and improved formulas that not only help to
Hugh Jackman, actress Diane Keaton, and protect the skin from developing skin cancer but also
senator John McCain have all been treated for skin help it to heal after surgery. With more spa-goers dealing with
cancer. Unfortunately, no one is immune. According to this serious skin condition, its more important than ever that
Joyce Imahiyerobo-Ip, consultant for HydroPeptide and your spa staff be equipped to handle the challenges those
director of cosmetic dermatology at South Shore Medical dealing with skin cancer face, from knowing how to recognize
Center (Norwell, MA), there are two factors that determine suspicious-looking spots to educating clients on UV protection
an individuals risk of developing skin cancer: his or her to minimizing and covering scars after treatment.
typecasting cancer
Although those with fair skin are thought to be most at
risk, people of all colors and races can be diagnosed with
relevant RESEARCH
these various forms of skin cancer. Wondering about skin cancers are associated
cancer's scary impact? with exposure to
ACTINIC KERATOSIS (AK) is a skin cancer warning Check out some of the ultraviolet (UV) radiation
sign. These precancerous growths present as dry, scaly statistics being reported from the sun.
patches caused by exposure to UV radiation. by the Skin Cancer Basal cell carcinoma
Foundation: (BCC) is the most
BASAL CELL CARCINOMA (BCC), the most common common form of skin
type of skin cancer, is the abnormal or uncontrolled One in five Americans cancer.
growths and tumors that occur in areas of the skin that will develop skin cancer The annual cost of
are most likely exposed to the sun. It is thought to be in the course of a lifetime. treating skin cancers in
caused by long-term UV exposure. Resembling eczema Each year in the U.S., more the U.S. is estimated at
and psoriasis, it is easily treated if caught early. than 5.4 million cases $8.1 billion; about $4.8
of non-melanoma skin billion for non-melanoma
SQUAMOUS CELL CARCINOMA (SCC), the second cancer are treated in more skin cancers and $3.3
most common type of skin cancer, develops in cells than 3.3 million people. billion for melanoma.
found in the middle and outer layer of the skin. It often Over the past three An estimated 9,730
presents as a red scaly patch or sore that heals and decades, more people people will die of
then reappears. have had skin cancer melanoma in 2017.
than all other cancers
MELANOMA, the deadliest form of skin cancer, combined. For more info, stats,
often appears as a changing mole or a new dark spot. About 90 percent of and studies, go to
It develops in cells that produce melanin. Early non-melanoma skin www.skincancer.org.
diagnosis is key.
SPA TABLES 2.0
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MLX LIMBER SPL SPHINX
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Thanks to its numerous adjustment The SPL Sphinx is the rst fusion
possibilities and the patented, of two different types of Gharieni
double-sided adjustable armrests, treatment tables: it combines the
the MLX Limber offers entirely new practical functionality of a facial
treatment positions. It also has a treatment chair with the pleasant
large storage space in the base. comfort and the individual design of
a spa table.
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ON TOPIC | SKIN DEEP
early detection
It should come as no surprise that
estheticians are in a unique position to
detect any changes in the skin. This is
particularly true for those clients who
schedule treatments on a regular basis.
It is important spa industry professionals
be aware of the warning signs of skin
cancer, particularly melanoma, and join
dermatologists in helping to educate
clients on those warning signs, says
HydroPeptides Joyce Imahiyerobo-IP.
It can be very challenging to get an
appointment with a dermatologist, and
clients often seek spa services for their they do have a keen eye for skin of cosmetic and clinical research in
skincare needs. This provides a great irregularities, says Philippe Allouche, dermatology at Mount Sinai Hospital in
window of opportunity for emphasizing M.D., head of creation and co-owner of New York City, goes a step further. If
the importance of sunscreen use and Biologique Recherche in the U.S.. Its a spa does not have a dermatologist on
the importance of bringing suspicious built into the foundation of what they staff, then I feel it is important for the
lesions or marks to the attention of a do. If they see a skin irregularity while spa to have a relationship with a local
board-certified dermatologist. performing a service, they can encourage dermatologist for referrals, he says.
Your spas staff members can provide their client to visit a dermatologist Oftentimes it is the esthetician, stylist,
an additional line of defense. While to have that spot or spots checked or cosmetologist who detects a new or
estheticians are not dermatologists, out. Joshua Zeichner, M.D., director changing spot on the face or scalp.
fighting BACK Skincare. In fact, I am part of a study taking place in our

labs in the development of a treatment for precancerous
melanomas. I have been using our probiotic complex
Because protecting and healing the skin from sun with other potential products we are working on with very
damage remain the best weapons for preventing skin impressive results.
cancer, many companies are focused on creating innovative According to dermatologist Joshua Zeichner, M.D.,
solutions to help the cause. What we do know is that antioxidant-rich products are key. Antioxidants are like fire
environmental toxins and stress cause the skin to be extinguishers that put out inflammation caused by free-
challenged, says Josanna Gaither, education and aesthetic radical damage, which prevents premature aging as well
director for Natura Biss. We know that the skin operates as the development of skin cancer, he says. As a result,
on a 24-hour clock. During the day, the skin is supposed to he suggests layering a favorite vitamin C serum beneath
protect, and at night, it should repair. If we can keep the skin sunscreen or finding a sunscreen formula containing
acting optimally, we have a better chance of the skin being antioxidants. Skin cancers develop when the DNA of skin
able to protect and repair itself. cells become damaged, leading to abnormal cell turnover,
At Columbia Skincare, the focus is on developing says Zeichner. The latest generation of sunscreens
new technologies that will protect exposed skin as well contain DNA repair enzymes, which help minimize
as help heal damaged skin tissue. We strongly believe permanent damage to DNA strands and help skin cells
in the application of probiotics in conjunction with other function optimally.
ingredients that have been proven to offer benefits in
protecting healthy skin while helping to repair damaged For more on how sun protection is evolving, be sure to
skin, says Steven Rosenfeld, president of Columbia check out Skin Deep in our July issue.
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PREVENTION 101
To help your clients minimize their chances of getting
skin cancer, encourage them to do the following:
Avoid the sun Wear a large

between the peak hours brimmed hat when
of 10 am and 3 pm. in the sun and sun
Always wear a broad- protective clothing.
spectrum sunscreen Use a UV laundry
with an SPF of 30 or detergent to help
higher, and reapply boost protection.
every two hours. Schedule yearly
Avoid tanning beds skin exams with a
and tanning in general. dermatologist.
battle scars
Winning the war on skin cancer It is important to prepare skin before the environment, enhance collagen
often involves a full-on attack. While surgery, keeping it perfectly hydrated, remodeling, and improve hydration.
immunotherapy, which relies on the which will help with the healing. Sunscreen use is key, as scars are
use of various medicines to stimulate Ingredients such as arnica, phytocutan, very sensitive to sun exposure.
the immune system to recognize and rosa mosqueta, and tamanu oil help Joshua Zeichner, M.D., director
destroy cancer cells, doesnt leave improve the healing of scars. Look for of cosmetic and clinical research in
scars, it is an option for only a small the highest concentrations of these dermatology, Mount Sinai Hospital
percentage of people. According to ingredients.Josanna Gaither, education
dermatologist Debra Jaliman, M.D., and aesthetic director, Natura Biss When skin scars, it does not always
only about 20 percent of people respond recover properly. This can cause a
well to the treatment. Other treatments After surgical procedures, it is important keloid, an over production of tissue,
involve incisions, Mohs surgery in to apply an antibiotic ointment to the which is not ideal aesthetically and can
which thin layers of cancer-ridden skin wound until it fully heals. This allows cause hypersensitivity. There is a new
are removed and examined until only the skin to heal from the inside out generation of patches that compress
cancer-free skin remains, and skin without the formation of a scab, which the keloid and minimize its appearance.
grafts. Unfortunately, these options in the end, leaves a more cosmetically Total UV protection is strongly
can leave spa-goers with noticeable pleasing scar. After the scar has formed, recommended for at least one year after
scars. Here are some suggestions for silicone gels and sheets are helpful, surgery together with hyaluronic acid
minimizing them. because they protect the scar from products.Barbara Gavazzoli,
director of communication and education,
makeover WITH MAKEUP

Comfort Zone
There are many treatments to minimize

scarring. However, one of the standards
is AHA peels in spas and AHA homecare
One of the most emotional aspects of skin cancer is dealing with the scars
that remain after surgery. Even after doing everything the doctor orders, products that will resurface the skin,
people often find some scars dont heal as well as others. This is where thereby minimizing scarring.
your spa can help. Having a makeup artist on staff who can work with Karen Asquith, national technical
clients to find the best solution for their needs is key. Neutralizing the scars training manager, G.M. Collin Skincare
color is one way to make it appear less obvious. Green tinted makeup can
be very helpful for red scars, says Desiree Ratner, M.D., director of the
Comprehensive Skin Cancer Center at Mount Sinai Beth Israel Medical
For healing, I recommend aloe vera,
Center (New York City). Deeper scars often require wax-based concealers because it is an anti-inflammatory. Green
to fill the indentation. Working with a professional makeup artist can help. tea in a product is also good, as it has lots
of antioxidants.Debra Jaliman, M.D.
YOUR YOUTH SERUM HAS NEVER
BEEN SO EFFECTIVE!
6 HIGH PERFORMANCE
SERUMS INSPIRED BY
DERMO-ESTHETIC
TECHNIQUES.
W W W . S O T H Y S-U S A .COM EXCLUSIVELY IN BEAUTY INSTITUTES & SPAS

ON TOPIC | FROM THE FIELD
TRENDING
IN 2017
Some industry experts natural solutions
share their thoughts on the I think as more and more companies Without a doubt, todays consumers
biggest skincare trends of understand biodynamic ingredients are much more aware of what is placed
the year. BY HEATHER MIKESELL grown in harmony with the seasons and not only in but also on their bodies,
the alignment of the earth, the moon, tapping into a wellness movement
and the stars, certified biodynamic that includes the selection of natural
ingredients will have the biggest impact skincare products formulated with
FACIAL MASKS on the beauty industry. It took about

15 years for consumers to understand
sustainable green technologies and
organic extracts. Clients are raising
There is a growing interest in and demand organic products. health concerns regarding the use of
natural and organic skincare Biodyamic is the next great wave. We chemicals, parabens, and synthetic
using superfoods. Masks that believe biodynamically farmed fruits fragrances and how they affect their
have natural ingredients are and vegetables are the purest form of wellbeing. This increasing wellness-
also becoming a huge trend. botanical ingredients available in the focused consumer demographic looks
Andre Austin, cofounder, world today.Boldijarre Koronczay, beyond the hype and demands full
Pure Fiji (www.purefiji.com) president, minence Organic Skin Care disclosure on ingredient safety while
(www.eminenceorganics.com) seeking natural, result-driven skincare
There is a rise in face masks, options that deliver exceptional results.
sheet masks, and clay masks, One of the biggest trends were seeing They are willing to invest in products
including kaolin, diatomaceous is a significant shift towards vegan and that work but are also in line with their
earth, and illite, which help to deep farm-to-skincare products. Beyond natural wellness lifestyles.Kim Lee, ND,
cleanse and draw out impurities and organic beauty products, consumers MH, corporate sales educator, Pevonia
from the skin. The popularity of are more informed than ever and are International (www.pevoniapro.com)
skincare products has risen among seeking products that are not only organic
consumers in 2016, and the overall but also vegan, gluten-free, and made with Given the latest skincare technologies,
market value of facial masks is ingredients grown and manufactured from clients now have the expectation that
estimated to reach more than $7.4 sustainable farming methods.Szilvia natural skincare can deliver comparable
billion in 2020.Lydia Sarfati, master Hickman, owner, Szp let, the exclusive results and textures as synthetic formulas.
esthetician and founder and CEO, distributor of Ilike Organic Skin Care (www. Jullie Myung, associate marketing director,
Repchage (www.repechage.com) ilikeorganics.com) Jurlique (www.jurlique.com)
skincare FROM WITHIN

One trend is anything that feeds the skin from the inside. Change on the skin
is more effective and longer lasting when it reflects overall health. Fortunately,
there are now nutritional supplements that target the skin by feeding it the
nutrients it needs.Jane Iredale, founder and president, Iredale Mineral Cosmetics
(www.janeiredale.com)
Clients and professionals are now understanding that skin health starts within.
Were seeing greater investment in whats put into the body and an interest in
gut health to support healthy skin. Naturopathica has always taken a holistic
approach and, using my knowledge of herbal medicine, introduced a new range
of ingestible herbal remedies that support skin health and wellbeing.Barbara
Close, founder and CEO, Naturopathica (www.naturopathica.com)
bacteria
ON TOPIC | FROM THE FIELD
BATTLERS
INGREDIENT INNOVATION We are seeing a strong
trend toward more natural
Highly water absorbent and weight, creating a hydrating film products, especially products
hydroscopic ingredients like sodium on the skin surface, and one with a with innovative formulations.
PCA and sodium hyaluronate are low molecular weight that will help Clearly, the most interest we
trending. We use these ingredients to strengthen the structure of the are seeing from both skincare
in our signature bubble-masking dermis.Philippe Allouche, M.D., professionals and consumers
treatments. Have water, will plump. CEO, Biologique Recherche North is in our probiotic products.
Shannon McLinden, founder and America (www.biologique-recherche.com) With the increased public
president, FarmHouse Fresh awareness of the benefits
(www.farmhousefreshgoods.com) As a cosmetic manufacturer, we of probiotics and a greater
see a number of trends emerging understanding of healthy
Collagen protects against free in 2017. Among the most popular bacteria, people are reaching
radicals and limits aging effects, ingredients are Himalayan salts, out to us for information on
making it a popular ingredient. turmeric, and retinoids.Rena Columbia Probiotic Complex
Biologique Recherche uses two types Revivio, founder and CEO, Spa de Soleil and Columbia Probiotic
of collagen: one with a high molecular (www.spadesoleil.com) Concentrate. We have seen
the demand for these products
increase threefold during the
last quarter.Steven Rosenfeld,
epigenetics
president, Columbia Skincare
(columbiaskincares.com)
Genetics in skincare is trending. Exciting advancements in the science of epigenetics The new frontiers in wellness
are allowing us to optimize skin health at the cellular level.Chris Pachuilo, cofounder and longevity science are
and vice president of marketing, HydroPeptide (www.hydropeptide.com) deeply influencing the way we
treat skin. Moreover, the most
Through the science of epigenetics, consumers are learning more about how and recent medical discoveries on
why lifestyle choices affect their DNA and its message to the body. High-performance its good bacteria are opening
skincare products are key in addressing 360 degrees of wellness.Charlene DeHaven, a completely new frontier.
M.D., clinical director, Innovative Skincare (www.innovativeskincare.com) We are already hearing a lot
about probiotic and prebiotic
skincare, and we are just at the
beginning.Barbara Gavazzoli,
director of communication and
FAST FIXES AND education, Comfort Zone
MULTITASKING PRODUCTS (www.comfortzone.it)
Easy, quick treatments with high-yielding rewards are the trend Probiotics will remain a
for todays busy working individuals. Products like a hydrogel hot ingredient for 2017, as
collagen mask or a quality sheet mask can benefit the skin while topically, they protect the
keeping it hydrated and supple all day. Just 15 minutes causes skin from damaging bacteria.
stressed and dehydrated skin to come alive with a lifted, tightened, and plumped Both high and low molecular
effect.Susanna DiSotto, director of marketing, Satin Smooth (www.satinsmooth.com) hyaluronic acid is trending,
as it complements fillers
PHOTOGRAPHY/ILLUSTRATION: GETTY IMAGES
In 2017, theres an evolution in worldwide trends in several categories of by restoring and holding
cosmetics, combining tradition and innovation. Theres an always-growing moisture content in the skin.
interest in multifunctional cosmetics that are easy to use and offer lasting results. Micellar waters will also be
Turbo beauty matches innovation and technology with more and more performing in the forefront both for their
elements that reach maximum efficacy in a short time.Clara Macchiella Corradini, convenience and the gentle
founder, Bioline Jat (www.bioline-jato.com/us) cleansing they provide the
skin.Karen Asquith, director
Products with multi-use applications are on trend more than ever. Phytomers of education, G.M. Collin Skincare
Resurfaslim Peel and Slim Cream and CC Crme are two favorites.Lenette (www.gmcollin.com)
Casper, president, Phytomer Group Brands (www.phytomerusa.com)
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BIZ
advice on building your business
60 SUCCESS
STORIES
Skoah
64 HR TIPS
Boomerang At Skoahs Capitol Hill Seattle
Employees location, spa-goers learn about
the companys proprietary
skincare line, which features
a blend of 11 plant extracts.
BIZ | SUCCESS STORIES Skoah, a facial-only spa,
retails its own product line,
including its South Granville
location in Vancouver.
path
TO PROSPERITY
A spa that breaks the mold provides
people with a roadmap to healthy skin.
FOCUSED ONLY ON FACIALS, SKOAH DEBUTED IN 2001 IN VANCOUVERS YALETOWN DISTRICT. ALTHOUGH OWNERS CHRIS
and Andrea Scott didnt have any previous spa experience, they didnt let that stop them from creating the type of experience they
thought customers craved. Their initial Skoah tagline was No whale music, no bubbling cherubs, no pretentious attitudes. As a result,
the first Skoah location ended up appealing to people who had never been to a spa before. The Scotts had the foresight to hire a chemist
to develop a product line guided by customers needs and desires. Andrea also returned to school to become a certified makeup artist
and developed a makeup line to accompany the Skoah skincare line. The brand has since expanded to locations in Boston, Calgary, and
Seattle, and another location is slated for Toronto later this year. In the past five years, weve expanded from three locations to 17, says
Andrea. Since launching our franchise opportunity in July, weve signed two deals and have eight more pending, which we expect to
close in the next six weeks. Here, Andrea shares how Skoah is paving its way to success, one facial at a time.
[ Q+A ]
TO WHAT DO YOU ATTRIBUTE Likewise, we have been disciplined about
SKOAHS SUCCESS? sticking to what we are best in the world
I attribute our success to being relentlessly atfacials only and honing our craft. Where I attribute
passionate and disciplined about our companys core estheticians at a general spa may do five to our success
values. This extends to our in-store experiences, our seven facials a month, our skincare trainers are to being
internal communication and interactions, and now doing about four a day. Plus, we make incredible relentlessly
our franchisee selection process. As the cofounder products that use some of the best ingredients passionate
and CEO, I visit every location and meet with every out there. This commitment to quality pays off
and
disciplined...
crew member to explain why our core values are in products that do what they say they will do.
what they are and what that means for them as a
member of the Skoah family. I believe that instilling WHERE DID THE NAME SKOAH ORIGINATE?
listening to understand, loving what you do, and all The name doesnt have a specific meaning and
of our core values into each crew member is why that was intentional. We didnt want the name to
each location sees great success. continued on page 62
BIZ | SUCCESS STORIES about Skoahs future. As for getting clients to
come in repeatedly, Skoah is a membership-
based model, so many of our guests come every
month. Just like people get their nails done
every couple of weeks, get a blowout often, or a
monthly massage, a monthly facial is an easily
adoptable and extremely practical habit.
HOW DO YOU USE DIGITAL MARKETING

AND SOCIAL MEDIA?
We love to share the stories of our crew and
of our customers and really open the door to
understanding the approachability of our company.
We want people to feel welcome and comfortable,
and I think our social media reflects this. We also
continued from page 60 love to include a few tongue-in-cheek references
remind anyone of anything. We wanted it to to make people smile.
mean the best facial place! But the word definitely
has some inspiration from the words spa, skin, HOW DO YOU KEEP THE TREATMENT
ahhhh, and our last name is Scott. Interestingly, MENU FRESH AND RELEVANT?
I received an email this week from someone Every facial at Skoah is customized, so this
asking if it would be okay to name their soon to really keeps things changing. One of our core
be born son Skoah. We also have a customer in values is to create a new experience every time.
Calgary who named her dog Skoah. So the name This resonates in every touchpoint at Skoah.
resonates in so many ways. Finally, we have feature facials throughout the
year and have fun with seasonal products and
WHY DO YOU THINK THE BUSINESS features of each facial. Members also get a
HAS BEEN ABLE TO SUCCEED WHERE monthly member-only product gift as a part of
OTHERS HAVE FAILED? their membership. These are usually items we
Each Skoah, including Well, there are now many single-service make only for members so theyre not available
the Yaletown spa in concepts out there. What we do differently is to buy. This makes things very fun.
Vancouver (top) and the
Capitol Hill location in facials. There are really very few places that
Seattle (above), features focus on this and no one I know that has scaled HOW DO YOU KEEP YOUR STAFF
a similar design aesthetic,
which encourages guests and married a product line alongside it as an MOTIVATED TO SELL?
to browse the retail
imperative part of the process. The other factor Our team is very focused on selling skincare
products on display.
is that products are about 50 percent of our products, because they see the results when
revenue. So that adds a compelling revenue customers return. We share so much of the
stream that may not be as substantial in some product-development process with our staff
of the other single-service options out there and franchisees so they can easily and clearly
that may not sell a product as easily. educate our customers. Selling is probably just
the natural outcome of this.
HOW DO YOU ATTRACT NEW
AND REPEAT CLIENTS? WHAT ARE THE GREATEST CHALLENGES
This is actually why we want to grow via a YOUVE FACED IN GROWING THE BUSINESS?
franchise model. Our success in markets we know The biggest challenge to date has been figuring out
and where we live has been from understanding how to grow the business to maintain our values
our communities and connecting with them. and culture. Now that we have started franchising,
Franchise owners who are well connected and I feel like weve landed on the perfect path.
keen on community building are exactly who we
are looking for to build out Skoah as a national WHAT ARE YOUR FUTURE PLANS?
brand. We believe we have a massive opportunity We want to open 250 stores in the next five
in front of us and have never been more excited years.HEATHER MIKESELL
BIZ | HR TIPS
returns?
MANY HAPPY
Thinking about bringing back
a former employee? Consider the
pros and cons of doing so.
THE SPA INDUSTRY IS ONE THAT IS me last time may be statements a manager
known for a workforce that changes jobs rather eventually will hear from the rehire. But even
frequently. For some wellness businesses, this if your candidate returns as a model employee,
may mean being presented with the conundrum your staff that has stayed now features a different
of possibly rehiring a former employee. The team dynamic. Recycling a boomerang employee
question is, should you do it? In the world of could decrease the loyalty from those who have
business and human resources, most would stayed. After all, allowing someone to return
say there are times when an employer should sends a message to others that its okay to quit.
absolutely rehire a boomerang employee, such as
in circumstances that affect the businesss bottom Why do you want to rehire this candidate?
line or if the employees departure involved Most often, a manager is willing to rehire a
extenuating circumstances. But the main thing candidate because of some positive attribute he
to consider is if bringing a former employee back or she brought to the organization. The bigger
will have a positive or negative outcome on your question might be: is it because that person filled
business. Here are a few questions to ponder: an area in your company where there remains a
deficit? Patchworking an organizational deficit
Why did the employee leave? Time may have does not create an innovative workforce. A better
lapsed, but the mindset of your potential rehire alternative may be to seek a candidate with similar
has likely not changed. Most employees leave for skills who enhances the direction you want to move
more money, job advancement, and better benefits. in rather than being complacent with someone
Remembering the exact reason may be helpful in whose familiarity makes you comfortable.
determining if youre about to make a mistake. Its
more than likely that old habits and even positive In asking yourself these questions, you may also
work ethics may return with your candidate, but want to remind yourself of the power of fresh eyes.
ultimately the reason why your potential rehire left Businesses change and grow or change and fail,
may again re-emerge, probably in less time than it but one of the best ways to change and grow is by
took in their former employment with you. adding new team members. These new hires bring
MICHAEL G. TOMPKINS
new forms of creativity, new ideas to enhance IS AN EXECUTIVE
Will rehiring this employee improve or your operations, and new ways of thinking. Fresh RECRUITER WITH
HUTCHINSON
ILLUSTRATION: GETTY IMAGES
diminish your employee culture? There will eyes examine a business differently than anyone CONSULTING.
always be the second honeymoon effect when an previously and have the potential to increase your TO CONTACT HIM,
employee returns, but your organization and your business reach by bringing new contacts. The CALL (520) 425-6387
OR EMAIL
employee culture will have changed. Its important best business growth is often a result of fresh MICHAEL@HUTCHINSON
to note that comments like thats not the way perspective, not from recycling prior memories. CONSULTING.COM.
we used to do things or this is what frustrated MICHAEL TOMPKINS
indie
BEAUTY
by american spa
farm to skin
BLOOMS IN BEAUTY
ingredients
TAP INTO TRENDING
DISCOVER THE
top brands
STORY BEHIND
in time
A MOMENT
In this issue on page 20, we highlight a few snippets from a recent

Q&A with makeup guru Bobbi Brown that took place during Indie
Beauty Expo LA. The entire hour was inspiring, but I was particularly
struck by one of her insights. When discussing the transition from
being an indie brand to a global one, she said, Be happy where you
are right now. This is the good stuff.
Personally, I couldnt relate more. I have two children under three,

and I often find myself yearning for days of more sleep, less toddler
tantrums, and fewer meals where Im begging little people to eat
one more small bite. But the days are flying by, and I know I will miss
these baby times so much as they grow up. I think that many of you
in the indie marketplace have a similar outlook. After all, your brands american spa
are your babies. You are stressed about making ends meet while getting EDITORIAL
your ideas out in the universe and are yearning for your big break. After Editor-in-Chief/Publisher
Julie Keller Callaghan
attending the IBE LA show and getting to know some of you, I know that
Executive Editor
break is coming. Like me, you are stressed in the moment, looking to the Heather Mikesell
future, and hoping for easier times. But as Brown said during her talk, Freelance Art Director
Kerstin Michaelsen
When youre part of a big company, you have to grow, and grow, and
Managing Editor
grow. So it will be an entirely different kind of challenge. Natalie Maneval
Senior Social & Digital Editor
Jennifer Nied
Ive decided to take Bobbis advice to heart and encourage you to Editorial & Sales Coordinator
do so as well. Embrace the challenge, enjoy the ride, and be in Samantha Reed
the present, and be happy where you are. OFFICE

757 Third Ave., 5th Floor, New York, NY 10017;
tel: (212) 895-8200, fax: (212) 895-8219
Best wishes,
SALES
Director, Integrated Media,
Eastern Region
Lucy Hugo, tel: (203) 493-1221, lhugo@questex.com
PHOTOGRAPHY: LUIS ERNESTO SANTANA
Director, Integrated Media,

Western Region
Kristina Panter, tel: (714) 485-5331,
Julie Keller Callaghan kpanter@questex.com
Editor-in-Chief/Publisher Indie Beauty by American Spa is published by Questex. Corporate
Offices: 275 Grove Street, Suite 2-130, Newton, MA 02466;
jkeller@questex.com Copyright 2017 by Questex. All rights reserved. No part of this
publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photocopy,
recording, or by any other information storage and retrieval
system, without permission in writing from the publisher.
4
9 co
ntents
2 Betting the Farm
Check out how farm-to-skin
beauty is having a major impact
on the spa industry.
6 Ingredients of Note
Indie insiders share trending
ingredients that are must-haves in
todays products.
10 LA Story
Indie Beauty Expo returns to
Los Angeles for the second time
to connect brands with buyers.
10
20 Q&A with Bobbi Brown
The makeup guru and inspiring
entrepreneur gives tips to the indie
beauty business owner.
A M E R I C A N S PA . C O M M AY 2 017 I N D I E B E A U T Y | 1
farm to skin
farm
BETTING THE
Taking all-natural
products to the next
level, farm-to-skin
beauty is making
a major impact.
BY JULIE KELLER CALLAGHAN
Sustainability is the new norm in owner of the Orgnachs Farm to Skin

skincare. In fact, according to a study beauty boutique in Westport, CT.
from Transparency Market Research, Boldijarre Koronczay, president of
global demand for organic personal minence Organic Skin Care, agrees,
care productsone-third of which adding that while spas have been
are skincare productsis expected promoting organic skincare for more
to reach $13.2 billion by 2018. People than a decade, the mass-market reach
in general are more conscientious of of stores like Whole Foods have taken
what they are putting into their bodies, major steps in educating consumers
and now with the beauty industry about an organic lifestyle. Consumers
embracing organic beauty and skincare are now increasingly aware that to
products, the public is becoming more achieve total-body wellness, they need
aware of the healthier alternatives to be dedicated to eating natural and
available, says Siobhan McKinley, organic foods, as well as using organic
2 | I N D I E B E A U T Y M AY 2 017 A M E R I C A N S PA . C O M
farm to skin
from left to right : Jurlique,

A Wholesome Glow, and
minence all cull ingredients
from their own farms and
gardens to create products.
products topically, he says. But, as with A Wholesome Glow, agrees, pointing Batten. Consumers are turning to plant
anything that becomes mainstream, out that to her, farm to skin involves oils originating from the nuts or seeds
there are always companies there to turning over the soil, harvesting the of trees, fruits, vegetables, and flowers
take things up a notch. Thats where products, and creating, producing, and that nourish and fortify the skin. This
the farm-to-skin movement comes in, a packaging each product from start to nature-made complex strengthens the
development that is particularly popular finish on the farm. skins own natural protective barrier as
in the indie marketplace. The organic Some folks take this concept even well as its ability to produce collagen.
trend has been of interest for some further, actually timing the harvesting The result is not just healthy-looking
time, but the recent shift is a focus on of the products to ensure the highest skin, it is skin that is healthy.
where the ingredients are grown, says efficacy of ingredients, like the team And as more people adopt this
John Michael Booth, chairman of Aura- at Aeos, which has a biodynamic particularly healthy approach to
Soma Products, brand owner of Aeos. farm in England. We minimize the skincare, the future is certainly looking
Simply put, it is a concept in which loss of actives through harvesting bright. In fact, as Laurel Whole Plant
products are created from seed to the plants at their most potent life Organicss owner and formulator Laurel
skin, says Sara LaBree, education and force and choosing supercritical CO2 Shaffer says, its more of a movement
events manager, North America, for extraction methods to further enhance than a trend. It is a movement
Jurlique. It is the process of farm- the integrity of our ingredients so that towards sustainability for our world;
grown ingredients being harvested and they can be of optimal benefit to our a movement that demands a call to
put into product formulations without customers skin, says Booth. action for companies to care about their
being overly processed and without So far, consumers are embracing consumers health and wellbeing, she
changing hands through multiple the farm-to-skin phenomenon, with says. My hope is that we will continue
distributors. The longer the time many sustainably minded shoppers moving forward but also look back at
and the more hands that touch fresh approaching skincare the way they old methods of farming and crafting
ingredients, the more of the nutrients select their food. Synthetic ingredients in order to create a new standard of
and quality that are lost. Carmen have no place in either one, says sustainable farming and beauty.
Gendebien, chief experience officer of Patricia Walker, founder of Board and continued on page 4
clockwise from top: The
minence, A Wholesome
Glow, and FarmHouse Fresh
farms are a treasure trove
of healthy ingredients.
farming
continued from page 3
FEATS OF Here, take a look at how some companies are tapping into this
eco-friendly phenomenon with their own farms or local farm partners.
AEOS (www.aeos.net) products MINENCE ORGANIC SKIN CARE and more, from farms across the
are produced on the companys 550- (www.eminenceorganics.com) recently U.S., including its own in Texas.
acre Demeter-certified biodynamic opened its certified organic farm in
farm in England. Hungary to the public. It features seasonal JURLIQUE (www.jurlique.com)
gardens that grow the fruits, herbs, products are formulated from
A WHOLESOME GLOW and vegetables that have been used for ingredients culled directly from the
(www.awholesomeglow.com) creates its generations in many of the companys companys biodynamic and organic
bath and bodycare line using ingredients products and serves as an education farm in Adelaide Hills, Australia.
grown or sourced on the owners dairy center to teach future generations about
farm in upstate New York. the importance of healthy nutrition, LAUREL WHOLE PLANT ORGANICS
organic farming, and more. (www.laurelskin.com) products
BOARD AND BATTEN are almost entirely made with
(www.farmtoskin.com) products contain FARMHOUSE FRESH ingredients sourced from organic or
ingredients that have either been (www.farmhousefreshgoods.com) biodynamic farms located within
harvested from the companys farm in features natural and naturally derived 100 miles of the companys Sausalito,
Florida or have been inspired by it. ingredients like fruits, vegetables, milk, CA, production studio.
farm to skin
HONEST harvest
Our experts reveal what qualifies
or disqualifies a product from being
a true farm-to-skin offering.
An authentic love for nature, a focus on

sustainability, and a drive to improve our
wellbeing is our recipe for farm to skin. If
you deviate by not plowing, sowing, growing
and harvesting, creating, producing
packaging, and shipping on the farm, then
its not true farm to skin. This differentiation
from mainstream skincare products is
better, because we monitor the quality of
our products from seedling to harvest, and
we believe that part of wellness is knowing
that what you are purchasing comes from a
wholesome, sustainable environment that
you can feel, touch and visit.Carmen
Gendebien, CXO, A Wholesome Glow
Seed-to-skin brands differ from other

brands in that the entire process provides
a level of transparency and integrity to the
pricing PARADIGM
customer, so they can feel confident about
their purchases and know that the quality
they are paying for is actually present in
their product.Sara LaBree, education and
events manager, North America, Jurlique Though there are countless benefits to adopting a farm-to-skin regimen,
many such products do come with a higher price point, which can give some
A disqualifier is a product that contains consumers pause. Organic raw materials and organic farming is 20 to 40
parabens, toxins, and any ingredient that percent more expensive than conventional methods and materials, says
gets over a three on the EWG website (www. Jurliques Sara LaBree. There are numerous benefits to going green, however,
ewg.org). Farm-to-skin brands use natural there are also additional costs, which can result in a higher price point for
ingredients as preservatives or do not use products. A Wholesome Glows Carmen Gendebien says most clients are fine
water in their products to avoid bacteria with shelling out additional green for these ultra-green products. Its our job
growth. The products have a shorter shelf to show our customers the value of buying a product that has been cared for
life. However, the products are fresher, and from the moment it came out of the ground to when it was carefully laid on a bed
PHOTOGRAPHY: GETTY IMAGES (THIS PAGE)
when used properly, they will be used up of red clover hay in its delivery box, she says. We are selling more than just a
by the time of expiration date. Natural and product but a true quality experience that is worth the price.
organic formulators are also very concerned Still others point out that the prices of these products are not necessarily
about the extraction process they use to excessive, particularly when compared to other high-end retail brands.
extract the oils so that no chemical residues Customers are spending hundreds of dollars annually on conventional
remain in the final ingredient, therefore brands that are filled with some of the worst toxic ingredients, says Orgnachs
achieving a cleaner product.Siobhan Farm to Skins Siobhan McKinley. There are many, many organic skincare
McKinley, owner, Orgnachs Farm to Skin brands available that are using certified organic ingredients following the
strictest practices and cost the consumer less money.
whats trending
ingredien
ts
OF NOTE
Indie beauty insiders
share their picks for the
skincare ingredients that
are making an impact.
BY HEATHER MIKESELL
In a nutshell, coconut oil is hands-down the best

multitasking ingredient. It makes our skin everything we
want it to beglowy, healthy, hydrated, young, supple,
smoothand it works on all skin types. Due to its high
concentration of medium-chain fatty acids and unique
antibacterial, anti-fungal, and anti-inflammatory properties,
this one ingredient beats out anything on the market in my
book, and its all natural. The good fatty acids establish a
protective barrier on the skins surface, trapping in moisture,
and also penetrate the hair shaft, making hair healthy,
strong, and glossy.Kiana Cabell, cofounder, Kopari Beauty Kiana Cabell
(www.koparibeauty.com)
As a chartered herbalist, I extensively research each botanical I have chosen to use in

our products as well as future items that we will be offering. While botanicals like rose,
chamomile, and calendula are very mainstream and offer a variety of healing attributes,
one botanical I feel that is making a real impact in skincare is fireweed (epilobium
angustifolium). This striking perennial with large spikes of pink flowers is often considered
more of a weed, as it spreads so enthusiastically, but it has a
long history of use both medicinally and as a food source. This
PHOTOGRAPHY: GETTY IMAGES (SILHOUETTES)
amazing botanical is known for being a blood purifier with

anti-inflammatory, anti-irritant, antimicrobial, analgesic, and
antiseptic properties. Fireweed is very beneficial for mature
skin and is also able to help a multitude of conditions including
acne, dehydrated skin, irritated or inflamed skin, burns, rashes,
eczema, and psoriasis. When used topically in creams, salves,
poultices, and even in baths, fireweed soothes the skin and
makes it softer.Andrea Sazwan, founder and CEO, Crystal Hills
Andrea Sazwan Organics (www.crystalhills.com)
Pumpkin seed oil is truly a gem.
Everyone wants clear, younger looking
skin, and pumpkin seed oil delivers big
time. This oil is rich in vitamin E, zinc,
antioxidants, and fatty acids, which
provide tremendous benefits to the skin
in terms of retaining moisture, fighting
free radicals, and maintaining a youthful
appearance. The high amounts of zinc
and vitamin E also improve skintone,
Nicole Anagnos
fight acne, and help with skin renewal. Its
enzymes make pumpkin seed oil a highly effective exfoliator and
a gentle alternative to harsh chemical peels. Its phytonutrients,
minerals, enzymes, and vitamins infuse the skin with important
elements that bring about cellular rejuvenation and strengthen
weakened skin structures. This is especially important for aging
or damaged skin, which is why pumpkin seed oil is one of the top
ingredients in our Klo Organic Beauty anti-aging serums.Nicole
Anagnos, founder, Klo Organic Beauty (www. klobeauty.com)
Ferulic acid is an organic compound commonly found in plant cell wall components. As an
antioxidant, it actively fights free radicals, a significant contributor towards oxidative stress, which
results in DNA damage and cellular aging. When combined with vitamins C and E, ferulic acids
ability to fight free radicals and reduce damage caused by oxidative stress is increased. Other key
benefits include suppressing radiation-induced oxidative reactions, working synergistically with other
antioxidants to improve their potency, acting as an anti-inflammatory, and absorbing easily into the
skin.Shunri MacQuarrie, founder and CEO, Shunly Skin Care (www.shunlyskincare.com)
Shunri MacQuarrie
I am loving azelaic acid. I use it throughout

the line, because it effectively promotes a clear
complexion and a bright, even skintone. Derived
from barley, rye, and wheat, it belongs to a class of
medication called dicarboxylic acids. Azelaic acid
is used to treat mild to moderate acne. It kills acne
bacteria and decreases the production of keratin,
which is a natural substance that promotes the
growth of acne bacteria. Azelaic acid is also used
as a treatment for rosacea and acne rosacea due
Sara Elizabeth Tucker
to its ability to reduce inflammation. It has been
used to treat skin pigmentation, including melasma and post-inflammatory
hyperpigmentation, particularly in those with darker skin types. As a
tyrosinase inhibitor, azelaic acid reduces synthesis of melanin. It has been
recommended as an alternative to hydroquinone.Sara Elizabeth Tucker,
founder, Sara Elizabeth Skincare (www.saraelizabethskincare.com)
whats trending
I think honey is making a real impact on the skincare industry. Even though honey has
been around for thousands of years, there are many on the market today, and they
are not all equal. The honey you buy in the grocery store is no better than high-
fructose sugar that has been processed. Local honey from an apiary or health
food store is raw and unfiltered. This honey contains a level of hydrogen
peroxide, which gives it an antibiotic quality. Honey can protect against
damage caused by bacteria, and it also has an anti-inflammatory action
that can reduce pain and inflammation. In my
products, I use local honey and medical-grade
Manuka honey. Manuka honey that has a unique
Manuka factor (UMF) of 10+ or higher is considered
medical grade. I use 20+. This means that this honey
contains methylglyoxal, which gives it its antibacterial
power. So if you combine this with the fact that honey is a
humectant, you have an ingredient that can do a lot of healing
and moisturizing of the skin. Raw honey is full of antioxidants, so it can
slow down aging. Its great for acne, its a complexion booster, and it can give you a glow
Andrea Pierce-Naymon and clarify to help open pores.Andrea Pierce-Naymon, founder, Oy-l (www.oy-l.com)
Raw honey is ful l of antioxidants, so it can sl ow down aging.

Its great for acne, its a compl exion booster,
and it can give you a gl ow and clarify to help open pores.
We believe honey is making a real impact in skincare, as consumers and

retailers can see by the rise in product development using this wholesome
and nourishing ingredient. For example, our Clover & Bee Body Polish is
a uniquely formulated recipe that blends granulated honey with certified
organic nut oils and essential oils. The granulated honey is ideal for
nourishing and hydrating the skin during exfoliation while offering additional
antimicrobial and antibacterial properties for
treating skin with ailments, such as eczema or
PHOTOGRAPHY: GETTY IMAGES (SILHOUETTES)
acne, and helps to support the skins ability to

repair and rejuvenate itself. I feel that consumers
are beginning to recognize the healing benefits
of natural ingredients such as honey, and they
are responding with positive product reviews and
outcomes. Because of this, we will see a rise in
products using this amazing ingredient.Christy
Nichols, founder and creator, Clover & Bee Skincare
(www.cloverandbeeskincare.com) Christy Nichols
The best ingredients for natural skincare products are raw and organic botanical extracts.
If free of petrochemical solvents and preservatives, pure plant extracts can have a profound
positive impact on the skins health and vitality. Their potent phytonutrients, such as minerals,
vitamins, and fatty acids, strengthen the skins regenerative functions and protect it from the
environments harmful effects. With regard to stability and sustainability in skincare formulas,
pure botanical extracts are far superior to their laboratory made, synthetic, and powder
alternatives. Encompassing a variety of sources, such as fruits; vegetables; herbs, such as
leaves, bark, and roots; seeds; and nuts, raw botanical extracts offer a wide range of skin
beautification benefits to target and transform numerous skin concerns and problems.
Vida Karamooz Vida Karamooz, Ph.D., founder and CEO, Blue Beautifly (www.bluebeautifly.com)
Organic, unrefined shea butter is the number-

one ingredient in all our color cosmetics products,
because it is a skin superstar. Prized for skincare
since Cleopatras Egypt, shea butter is easy and safe
to use and treats many skin concerns all at once.
Containing concentrated vitamins and fatty acids,
shea butter nourishes and protects the skin, treats
and prevents dryness, and replenishes damaged
skin. Its also a great option for acne and other
skin conditions due to the natural occurrence of
Laura Evashenk
anti-inflammatory compounds. Even better, shea
butter is great for long-term skin health by boosting
collagen production to reduce wrinkles and improve
skin strength, elasticity, and softness. Shea butter
is making a resurgence in skincare, because its a
millennia-old remedy that works without any toxins or
STAY TUNED FOR THE NEXT EDITION side effects. Plus, the unrefined butter has a sweet
OF INDIE BEAUTY BY AMERICAN SPA and nutty aroma thats so good, its the only scent our
IN AUGUST TO LEARN ABOUT
MORE TRENDING BEAUTY INGREDIENTS. products need.Lauren Evashenk, founder and owner,
Naked Truth Beauty (www.nakedtruthbeauty.com)
show coverage
y
stor
LA
Indie Beauty Expo returns to Los Angeles
to connect brands with buyers, influencers,
and more. BY JULIE KELLER CALLAGHAN
Indie brands were the shining stars of the recent

Indie Beauty Expo (IBE) LA, which took place in January and
brought together more than 1,000 attendees, approximately 300
buyers, and an assortment of journalists and influencers.
These industry movers and shakers were there to discover the
offerings of more than 100 brands in the thriving second edition
of this Los Angeles-based event.
According to IBE cofounder Nader Naeymi-Rad, the reasons
for the events success were multi-fold, starting with IBE tapping
into the positive reputation it created with the community when it
debuted in 2016. We also increased our investment in things we
know worksuch as high-quality activations, compelling panels,
and user-friendly ticketing, he says. Finally, and most importantly,
we made major investments in building relationships with local
retailers and press. We made sure we were in LA at least once a
month prior to the show to meet buyers and editors in person to
better understand the specific needs of the Southern California
market and to also promote exhibiting brands.
An event highlight was the debut of Connect Indie, a day-long
educational experience that featured industry experts who focused
on key business topics relevant to indie brands. Cosmetics guru
Bobbie Brown concluded the day with an hour-long Q&A and
thrilled attendees with her insights on the indie marketplace. This
new addition to the show was so successful that the founders now
plan to incorporate it into all upcoming events. continued on page 12
show
show coverage
BEST IN
A panel of judges, including American Spas own Julie
Keller Callaghan, was tapped to name its top picks among
the IBE LA exhibitors. The winners included:
BEST OVERALL HAIRCAREI

Captain Blankenship
www.captainblankenship.com
BEST DEVICE OR BEAUTY TOOLI

All Caps
www.allcapshair.com
BEST FACIAL EXFOLIATORI

continued from page 10 Tracie Martyn
www.traciemartyn.com
As for the future, Naeymi-Rad believes its looking bright
for indie brands and IBE. These are the products consumers
want, he says. A growing portion of the consumer base is
tired ofand in some cases unwilling to trustflashy and
over-promoted global brands; these consumers want more
authentic products that are transparent and mission-driven. BEST BODY EXFOLIATORI
Violets Are Blue
Second, the innovation cycle has shortened. Advances in www.violetsareblueskincare.com
contract manufacturing, e-commerce, and social media have
made it easier for entrepreneurs to enter the market with
high-quality products and to disrupt the old axis of Big Brand
Big WholesalerBig RetailerBig Media that dominated BEST FRAGRANCEI
Thorn & Bloom
consumers choices. The beauty market is evolving, and in www.thorn-and-bloom.com
most cases, this is giving indie brands an edge.
UPCOMING dates
IBE Dallas . . . . . . . . . . . . . . . . . . . . . . . . May 9-11
IBE New York . . . . . . . . . . . . . . . . . . . . . Aug. 22-24
IBE LA . . . . . . . . . . . . . . . . . . . . . . Jan. 23-25, 2018
BEST SPFI
Visit www.indiebeautyexpo.com for more information. TruFora
www.trufora.com
BEST FACIAL OILI
show coverage
Max & Me
www.maxandme.at/en
BEST INGESTIBLE OR
BEAUTY SUPPLEMENT
Bebiotin
www.bebiotin.com
BEST CLEAN & GREENI

Au Naturale Cosmetics
www.aunaturalecosmetics.com
BEST BALM:
FACE & BODYI
CV Skin Labs
www.cvskinlabs.com
BEST LIPI BEST SERUMI
Pinch of Colour Folium Medica
www.pinchofcolour.com www.foliummedica.com
BEST LIFESTYLE BRANDI
Flora-py
www.florapybeauty.com
BEST COLOR COSMETICI

Saint Cosmetics
www.saintcosmetics.com
BEST SPECIALIZED HAIRCAREI

HydroHair
www.hydrohair.com
BEST DEODORANTI
Ursa Major
www.ursamajorvt.com
BEST PACKAGINGI
Gave Gold
www.gaveegold.com
BEST NEWCOMERI
Lyeska
www.lyeska.com
BEST BODY MOISTURIZER/BUTTERI
Fatco
www.fatco.com
BEST FACIAL
CLEANSER
Edible Beauty BEST FACIAL MASKI
www.ediblebeauty Ling Skincare
australia.com www.lingskincare.com
behind the brand
TELA BEAUTY ORGANICS

BY PHILIP PELUSI
TELA SUPERNATURAL PERFORMANCE

Where Science Unlocks Organics
35 certified organics in each formula simply never been done before
We are driven by science and our patent-pending Hydro Pelusi Ceramide technology to produce supernatural, high-tech
formulas. Then, we empower them with our proprietary blend of 35 certified organic powerhouse ingredients for luxurious hair
think cashmere and silk.
IT JUST GOT BIGGER

New Make it Bigger! Hair Thickening Serum Telas Certified Organic Regenerating Blend
Certified Organic Baobab + Patent Pending Hydro Pelusi Burdock, horsetail, reishi mushroom, red sage, sprouted soy
Ceramide Complex creates unbelievable luxurious body- strengthens and invigorates; reinvents hair into stronger,
building texture and supple styling control without frizz. healthier hair fabric.
Telas powerhouse, proprietary blend of 35 certified Vegan, no water in the formulas, paraben free, sodium laureth
organic ingredients sulfate free, resin free, water soluble, no harsh detergents, no
Antioxidants, super fruits, strengthening proteins, anti- buildup, gluten free.
irritants, moisturizers, sun protectants, and color protectants
help smooth hair, target frizz, and magnify shine! www.telabeautyorganics.com | (888) 225-5044
ADVERTORIAL
behind the brand
CV Skinlabs
Discover CV Skinlabs for all skin types, especially sensitive. Proven to help soothe, hydrate, and calm fragile skin, its ideal
for dull, dry skin, eczema, and irritation from laser/cosmetic treatments, environmental aggressors, radiation burns, and
more. Natural and organic medicinal ingredients were screened by toxicologists for irritation, safety, and efficacy. Expertly
formulated to deliver superior antihistamine, anti-inflammatory, antioxidant, and wound-healing benefits to restore skin to
its healthy and radiant best! Ask about first-order specials. www.cvskinlabs.com | (888) 501-5327
Florapy Beauty
We at Florapy believe beautiful skin starts with beautiful ingredients and that skincare should never feel like a
chore but rather a mindful experience. Florapy is a natural sheet mask collection made of 100 percent coconut fibers.
Our hydrating facial masks are infused with healing flowers and aromatherapy for results you can see and feel.
www.florapybeauty.com | (818) 477-1820
ADVERTORIAL
behind the brand
Kerarganic
Kerarganics OneStep Hair
Rejuvenation system is a state-
of-the-art formulation free of
harsh chemicals designed to
treat damaged hair with an added
bonus of straightening curly hair,
reducing volume, and increasing
manageability of unruly hair.
It is also a safe alternative to
maintain straight and healthy
chemically relaxed ethnic hair.
Its formulation features caviar
extract and an array of selected
natural ingredients known
for their ability to restore and
rejuvenate damaged hair.
For professional use only.
www.kerarganic.com
(786) 247-7120
Olverum
Conceived in 1931, Olverum is a unique and luxurious aromatic blend of essential oils. Combined in a highly concentrated
secret formulation, these carefully chosen extracts create a truly relaxing and uplifting experience for body and mind
helping to soothe aching muscles, relieve stress, and promote a restorative sleep. For more than eight decades, Olverums
reputation has grown by word of mouth; its enduring appeal, multiple therapeutic benefits, and gorgeous unisex
fragrance defining it as a European cult-beauty classic. www.olverum.com | (+44) 7958-277435
ADVERTORIAL
behind the brand
OY-L
OY-L is an independent line of all natural, plant-derived, luxury skincare
products. Crafted in small artisanal batches, OY-L is non-toxic, using naturally
healing medical-grade Manuka honey, minerals, plant and essential oils, and
anti-inflammatory and anti-aging ingredients. All OY-L products work while
hydrating and improving elasticity and tone of the skin on the face and body.
www.oy-l.com | (216) 410-5485
Paris Honor
PH SIMPLY by Paris Honor
Paris Honor is redefining natural skincare by Ingredients and formulas from global experts are hand
using the fewest yet finest organic ingredients that blended in the USA. Were vegan, cruelty-free, alcohol-free,
yield visible results. and paraben-free.
Our Flawless Face Care Trio; our Handbag Essentials Set; Skincare developed to nourish and protect with LESS.
and the first cosmetic-grade, alcohol-free hand and skin
sanitizer highlight our commitment to less is more. www.parishonore.com | (651) 755-5885
ADVERTORIAL
behind the brand
Camille Coton Crave Skincare

Camille Coton is a clean beauty brand. Our patented Soft Loaded with phytonutrients and enhanced with CBD, Crave takes a
Microdermabrasion Cream is 100 percent free of microbeads, acids, clean and green approach to restoring skins youthfulness and health
and enzymes. The power of the cotton bloom naturally creates the while desensitizing irritation-prone skin. CBD is a non-psychoactive
exfoliation action. Follow with the Bloom Balm Oil Serum for instantly cannabinoid from the hemp species known for its soothing and
smoother skin. To order, use IBE30 to receive 30 percent off. anti-aging properties. This is artisanal skincare your skin will Crave.
www.camillecoton.com | (844) 232-8892 www.craveskincare.com | (949) 322-9131
HydroHair
ECO. Modern essentials HydroHairs line is made with 100 percent organic aloe and
amino acids, which keep hair hydrated, vibrant, and healthy.
ECO. Modern essentials are the specialists in natural and organic oil
formulations for face, body, and wellbeing. The ECO. brand embodies The lineup manages this by preventing damage from sources
women who are engaged with their world and are active, healthy, and like heat and ultraviolet rays while also promoting scalp and
love to look after themselves with natural, local, and organic products. follicle health by providing hydration, vitamins, and balancing pH.
www.ecomodernessentials.com | +617 55757144 www.hydrohair.com | (917) 722-2347
ADVERTORIAL
behind the brand
KM Herbals
Our Calendula Collection brightens and soothes, protecting and
Immupure improving the texture of delicate skin and hair! Clarify and tone
the face and body with our regenerative and moisturizing calendula
Immupure anti-aging skincare products contain a unique, natural skincare to balance and boost your healthy summer glow. Also enjoy
complex obtained from proline-rich peptide colostrum to fight our revitalizing calendula haircare to naturally highlight, fortify, and
wrinkles and rebuild collagen. www.immupure.com | (866) 234-4589 add shine. www.kmherbals.com | (707) 878-2980
Shunly Skin Care LLC Thorn & Bloom Perfume

Our CF+ Phloretin Treatment uses a lightweight antioxidant Thorn & Bloom is an artisanal perfumery handcrafting botanical
FUSION FORMULA featuring Phloretin (an anti-inflammatory fragrances with the finest natural aromatics. Our award-winning
compound from apples) to provide PREVENTION performance against perfumes feature pure essential oils and rare absolutes in a base of
harmful UV radiation. It helps reduce existing skin damage and triple-filtered organic grape alcohol. Available in three bottle sizes,
erythema, promotes even skintone, and prevents skin from premature including an atomizer and a mini roll-on.
signs of aging. www.shunlyskincare.com | (214) 213-9648 www.thorn-and-bloom.com | (617) 299-1766
ADVERTORIAL
interview
Makeup guru and

entrepreneur Bobbi
Brown sat down for an
hour-long Q&A during
Connect Indie at IBE LA. Rachel Marlowe (left),
west coast contributor for
Here are some of the Vogue and Vogue.com,
interviews Bobbi Brown.
insights she shared.
bobbi brown
Q&A
WITH
Q: You had no formal business training going. Mistakes, I dont believe in them. its going to become more important.
or expertise. Was that a problem, or It just means do something else. The combination of creating cool
maybe a little bit of a help? content with having a great product is a
BB: I think it was the reason Im Q: Why do you think that indie beauty really good way to reach a customer.
successful. I just never thought it is something women are attracted to,
wouldnt work. When other people were and why is it a growing category? Q: How does an indie brand make
talking about what it could be, I was BB: I think indie anything is cool. And the leap to being a bigger international
actually making it happen. I think being right now, I think most people want brand with lots of SKUs?
an entrepreneur is just doing what you something they just discovered or BB: Slowly. Very slowlyAnd guess
think is right and not listening. something new or different. I think the what? Then youre part of a big
indie food industry is fascinating. I think company, and you have to grow, and
Q: What is the most common piece the clothes are interesting. I think that grow, and grow. So, its definitely
of advice people ask you for? small, cool, innovative companies are challenging. I know everyone wants
BB: You dont know how many times where its at. to be the indie brand that sells their
people come to me and say they want company, but let me just tell you,
to start a business, and I say okay, Q: You were an early adapter to social when you do sell the company, and the
and thats as far as it goes. People want media and Instagram. Do you think company is big, you will look back fondly
my fairy dust on them, which doesnt thats a useful tool for indie brands? at what youre going through right now.
exist. I dont know why my company BB: I think its unbelievable, because Be happy where you are. This is the
became so successful. I dont know why so many people think, Oh I need to good stuff. Its really fun. You know, its
others arent. My advice is to make sure make an investment and have someone like moms when you look at your kids
what you have is better than anything market me with social influencers, and when theyre two and three years old
else out there and that you dont give Im like, Guys, just start now. Open an and then suddenly theyre 25, and youre
up. Dont think that its easy for a day. Instagram. Its free. Put a lot of pictures like God, I wish they were two and three
Every day is really hard. Every single on, put words there that explain what it again. So be in the present, and be
day. Enjoy the positive times, and keep is. I think its really important, and I think happy where you are.SAMANTHA REED
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MEDICAL SPA tools for maximizing medical wellness
More clients are seeking

youthful-looking necks.
Turn to page 76 for a range
of treatments and products
to revamp this area.
68 IN THE KNOW
News & Trends
72 WHATS NEW
Products & Equipment
74 AN ESTHETICIANS
DOS AND DONTS
Legal Lowdown
76 UP NEXT FOR NECKS

Neck Revitalization
MEDICAL SPA | IN THE KNOW
millennials seek
preventative procedures
Fifty one percent of American Academy of Facial Plastic
and Reconstructive Surgery (AAFPRS) members agree
that more patients now emphasize early maintenance,
with increasing numbers of men and women in their 20s
and 30s opting for preventative measures to forestall more
invasive measures. This emerging segment uses advanced
skincare practices, sun prevention, and starts with facial
injectables before they reach their 30s. In fact, 56 percent
of facial plastic surgeons saw an increase in 2016 in
cosmetic surgery or injectables with patients under age
30. The focus has shifted from correction to prevention,
says AAFPRS president Fred G. Fedok. Even before the
first signs of sagging, lines, or volume loss, we are seeing
patients adamant about stalling the aging process. As for
whats leading this trend, almost all AAFPRS members
say its the celebrity influence. Clients see ageless A-listers
and are looking for the same results.NATALIE MANEVAL
ALLERGAN AND new rhinoplasty guidelines

HOLOGIC MAKE MAJOR improve patient outcomes
ACQUISITIONS The American Academy of the cosmetic outcome and
Allergan, known for its facial aesthetics, plastic OtolaryngologyHead and the nasal function for at
surgery, and regenerative medicine business, Neck Surgery has released least a year after the surgery.
has agreed to acquire Zeltiq, known for its new guidelines on how to best In addition, the supported
CoolSculpting system, which freezes targeted conduct rhinoplasty (nose- guidelines suggest that

fat cells. With CoolSculpting, our offerings to reshaping). The guidelines, patients not use antibiotics
plastic surgeons, dermatologists, and aesthetic which have been approved by for more than 24 hours after
practitioners will now extend to three of the largest AAFPR and mostly deal with surgery, and the nose should
and fastest-growing segments of their practices, doctor and patient interactions, not be packed with gauze,
putting Allergan in a unique position to provide are set to help the patient pre- because surgical innovations
expanded customer service and help meet the and post-procedure. The new now limit bleeding.N.M.
needs of patients, said Brent Saunders, chairman guidelines include engaging
and CEO of Allergan. the patient in an honest
Additionally, Hologic, a leader in womens conversation concerning why
health, is set to acquire Cynosure, a leader in he or she wants the operation;
medical aesthetics systems and technology. ruling out other conditions
Cynosure products include non-invasive body like sleep apnea or bleeding
contouring, hair removal, skin revitalization, and disorders that could affect the
womens health. Says Michael Davin, chairman, outcome of the operation; and
president, and CEO of Cynosure, We are thrilled discussing what patients can
at the prospect of becoming part of Hologic expect after the operation,
through a transaction that provides excellent value including pain management.
for all of our stakeholders.N.M. Also, doctors should assess
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According to a study from the
fat cells fight aging

University of Pennsylvanias
Perelman School of Medicine,
stem cells that live in human
fat (specifically fat from
abdominoplasty or tummy-
tuck fat) have rejuvenating
and healing properties. When
injected into tissues, these
stem cells stimulate other
cells around them by releasing
specific factors, and they
also differentiate into new
cells that essentially can
behave like new tissue, says
workplace competition and social media Ivona Percec, M.D., Ph.D.,
drive plastic surgery boom assistant professor of surgery

division of plastic surgery.
According to a survey of AAFPR issues. Eyelid procedures to help clients Percec explains that there
members, two of the top drivers for look less tired were reported as a rising are two general types of stem
cosmetic procedures are the desire trend by 62 percent of members, as cellsfast replicating and
to remain at the top of the workforce well as patients seeking cosmetic slow replicating. The fast-
and the impact of social media sites. procedures due to unhappiness with replicating cells age more
Forty-nine percent of surgeons reported their profile (49 percent) and patients quickly, because they are
patients wanting to stay relevant and requesting to get their cheekbones back constantly dividing, while stem
vital at work while social media remains (46 percent). Botox, Dysport, and Xeomin cells from stomach fat are
a huge incentive to have some work injections remain the most popular slow replicating and maintain
done, with even more surgeons (42 minimally invasive procedures for both themselves over time, meaning
percent) than last year reporting patients women and men, followed by hyaluronic they can fight anti-aging. Right
seeking cosmetic procedures to look acid fillers. As for surgical trends, now, the FDA prohibits the use
better in selfies, Instagram, Snapchat, rhinoplasty (nose surgery), followed by of these stem cells in clinical
Facebook Live, and other social revision surgery, blepharoplasty (eyelid use, but they do permit non-
media channels. The most requested surgery), and facelifts were among the manipulated fat to be used,
procedures were addressing lifestyle most popular.N.M. says Percec.N.M.
CHEMICAL PEELS GROW IN POPULARITY

Chemical peels are a go-to treatment for demand among more than half of members last year.
refreshing skin. With a wide range of While it may be tempting to order your own high
PHOTOGRAPHY/ILLUSTRATION: GETTY IMAGES
combinations of acids and enzymes in various concentration solutions on the internet, clients
concentrations, facial plastic surgeons can should stick to a concentration of 10 percent or
treat sun damage, brown spots, wrinkles, less for peels with alpha hydroxy acids, like salicylic
acne, and improve lackluster skintone and and glycolic acids, says AAFPRS president Fred
texture with peels. Clients dont have to G. Fedok. It is important they consult with their
worry about red, blistering post-peel skin skincare professional before trying aggressive
because of more advanced and buffered peels on their own to avoid any possible
solutions. An AAFPRS survey showed adverse reactions and to achieve the
that chemical peels are in strong desired result.N.M.
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MEDICAL SPA | LEGAL LOWDOWN
AN ESTHETICIANS
DOS AND
DONTS
Find out what medical spa
treatments they can and
cannot legally perform.
RECENT PROCLAMATIONS BY STATE and Cosmetologytwo very influential THE GREY AREA
governing bodies have potentially regulatory agencieshave recently There is one way that people who are
narrowed the list of services estheticians expressed the opinion that dermaplaning estheticians can perform grey area
can perform. Review what an esthetician is a medical treatment, due to the use procedures, such as laser treatments,
can and cannot legally do for a medical of a medical instrument. Likewise, microneedling, and dermaplaning. In
aesthetic practice. these two boards have determined several states, non-licensed professionals
microneedling to be a medical procedure can actually administer these treatments
STICK TO THE EPIDERMIS due to its use of needles. With these if they are properly supervised, trained,
In most states, an estheticians scope of state boards taking the lead, it is very and qualified. If they do not represent
practice is limited to skin treatments that likely that this will become the status themselves as estheticians, they are
are not medical in nature. This seems quo in other states. allowed to perform these treatments.
simple enough on the surface, but the Switching from being an esthetician to a
definition of medical with regard to KNOW THE TERMS non-licensed professional can be as simple
skin treatments can be difficult to pin Titles frequently used by estheticians as switching from one nametag to another.
down. Generally, a medical treatment is can create confusion regarding their All involved must be careful to diligently
understood to be something that impacts ability to perform certain treatments. observe all supervision and delegation
living tissue. The epidermisthe outer A master esthetician is someone who procedures, but this work-around is
layer of skinis universally considered has undertaken advanced aesthetic somewhat commonly practiced in states
dead tissue, so treatments such as facials training above and beyond that which where it is legal. Consult a healthcare
and body scrubs, which are designed only is required to achieve an estheticians attorney to find out if your state permits
to treat the epidermis, are perfectly fine license. The master estheticians license this sort of arrangement.ALEX R. THIERSCH
for estheticians to administer. is only available and recognized in a few
states, and it is important to note that
A HARD LINE a master esthetician still cannot legally ALEX R. THIERSCH,
Dermaplaning, for example, is a perform medical treatments in any state. IS A CHICAGO
HEALTHCARE
treatment in which a medical-grade Likewise, the title medical esthetician ATTORNEY WHO
scalpel is run across the skin in order should be avoided for several reasons. REPRESENTS
MEDICAL SPAS,
to exfoliate it. It is a very safe, simple First of all, there is no such legally
PLASTIC SURGEONS,
procedure that does not have any major recognized title. Secondly, government AND AESTHETIC
side effects and does not apparently agencies have been known to search the MEDICAL
PROFESSIONALS. HE IS THE FOUNDER

penetrate the skin, so it would seem that internet for medical spas that advertise
AND DIRECTOR OF THE AMERICAN MED
estheticians should be able to perform it. the services of medical estheticians, SPA ASSOCIATION (AMSPA) AND IS
However, both the Illinois Department because it makes the job of determining ALSO A PARTNER AT BYRDADATTO LAW
FIRM. VISIT WWW.AMERICANMEDSPA.
of Financial and Professional Regulation which practices to investigate extremely ORG OR EMAIL HIM AT ALEX@
and the California Department of simple. In short, no esthetician can AMERICANMEDSPA.ORG.
Consumer Affairs Board of Barbering perform medical treatments, period.
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MEDICAL SPA | UP NEXT FOR NECKS
UP NEXT
FOR NECKS
With necklines now in the skincare spotlight, clients
in search of younger looking, more rejuvenated skin
in this specific area can tap into a variety of options
that make an impact. BY NATALIE MANEVAL
ACCORDING TO THE AMERICAN SOCIETY OF PLASTIC SURGEONS,

neck lifts are up two percent from 2015 to 2016. In total, more than
55,000 neck lifts were performed in 2016. No longer just concerned
about their faces, clients are heading to medical spas to seek treatments
for issues ranging from the dreaded double chin to neck sweat to aging
and wrinkled skin. Among the most popular and effective options are
lasers, light therapy, injectables like Botox and the chin-specific Kybella,
and other skin-tightening procedures. Procedures like Botox, ultherapy,
radiofrequency, and other treatments and technologies are being more
utilized in this area, says Todd Schlifstein, M.D., owner of Fountain Med
Spa (New York City). Schlifstein explains that Kybellas popularity has
brought more attention to the area under the chin. But thats not the only
area with which clients are concerned. Heres what industry professionals
are saying about the trends, pitfalls, and best ways to treat the neck.
THE PERFECT MATCH
Depending on the clients goals, body, and skin type, there are several ways skin elasticity works amazingly at
to improve the neck. Here are tips for matching the client to the procedure. rejuvenating the skin. It produces new
collagen, so it will tighten the skin.
BOTOX: Botox is an excellent LIGHT THERAPY: While there are Michele S. Green M.D., cosmetic
treatment to help tighten the neck. many lasers and lights that can be used dermatologist (New York City)
For patients with prominent for rejuvenation of the neck, I suggest
neckbands, injecting the bands IPL and BBL. These are used to help COOLSCULPTING: CoolSculpting
with Botox will cause the muscle to rejuvenate the skin and can also help literally freezes targeted areas of fat.
tighten and make the neck appear to eliminate the blood vessels and When fat cells are frozen, many of
more youthful. Botox will not change brown spots and can be adjusted for them die. The result is a permanent
the laxity of the skin on the neck, each persons skin type and desired elimination of fat. It is the only truly
so it is important to explain this to result.Todd Schlifstein M.D., owner, effective non-surgical treatment
patients and have them combine a Fountain Med Spa (New York City) for body sculpting.Matt Taranto,
skin-tightening laser such as Fractora managing member, AesthetiCare
or ultherapy for the most noticeable THERMAGE: Thermage performed Medspa (Lawrence and Leawood, KS),
change.Norman M. Rowe M.D., once a year or every two years and owner, Mint Aesthetics medical
board-certified plastic surgeon depending on clients age and spa consulting
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VARIATIONS IN FREQUENCY
Matt Taranto, managing member of AesthetiCare Medspa and owner of Mint Aesthetics
medical spa consulting, suggests that medical spa professionals train frequently on all
of the spas devices and equipment, as in most cases, lasers and radiofrequency devices
that treat the face, hands, and chest can also treat the neck. Its just a matter of learning
how to use them on the neck, he says. The face heals quickly because of the hair follicles,
while the neck skin is more delicate and will take longer to heal. So, the energy settings
on the devices must usually be adjusted to treat the neck versus the face. Because new
equipment is an investment, Tarantos advice, before purchasing, is to think about the
clientele, but also think about what will give you the most return on value.
Kybella is an FDA-approved injectable treatment that not fully been realized as of yet, and there needs to be
concerns with kybella
targets fat cells under the chin using deoxycholic acid, more results to determine if it is safe, specifically in
which naturally dissolves the fat. Its non-invasive and patients over 50.Kirk Brandow M.D., plastic surgeon
decreases small fat deposits that are often too minuscule and director, The Brandow Clinic (multiple locations).
to be addressed with other methods. However, there are
concerns with this treatment among medical professionals. Just like liposuction, Kybella has the potential for
misuse in overtreating the neck, resulting in irreversible
Kybella injected under the chin is very localized and skeletonization of the neck and other skin contour
may improve some of the fat, but there are complications irregularities. Moreover, the wider availability of
associated with it. If patients have fat in other places of Kybella by various practitioners can result in its use in
their neck, say the jawline, it may create a depression in types of necks that would not benefit from lipolysis.A.
the center. Also, it will produce scar tissue under the skin John Vartanian, M.D., owner, A. John Vartanian, M.D.
and may make it harder to do surgery in that area. The Facial Plastic & Reconstructive Surgery Glendale (CA)
consequences of melting the fat in a specific area have
The patients biggest concern with Kybella is the swelling
afterwards. Knowing how to manage swelling is the key to
effective treatments. Swelling severity and amount is due
to protocol, amount of vials used, and amount of fat that
is present.Todd Schlifstein, M.D., owner, Fountain Med
Spa (New York City)
It does create significant swelling and tenderness and

can also create small, hard nodules that go away over time.
In my opinion, CoolSculpting is a more effective treatment
for the submental region than Kybella. It offers less
discomfort, quicker results, and fewer side effects.
Matt Taranto, managing member, AesthetiCare Medspa
(Lawrence and Leawood, KS), and owner, Mint Aesthetics
medical spa consulting
Its not like Botox, where no one knows you did it five
minutes later. Generally speaking, you need that swelling
to happen. Its a chemical reaction in your skin. There will
be swelling for at least five days.Michele S. Green M.D.,
cosmetic dermatologist (New York City)
78
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These specialized treatments provide
designer treatments
medical spa-goers with more options
when it comes to redefining the neck.
THE BOOMER LIFT: Kirk Brandow, M.D.,

plastic surgeon and director of The Brandow
Clinic (multiple locations), developed this lift
specifically for the Baby Boomer generation.
Its an alternative to a traditional neck lift and
tightens the jowls, neck, and jawline. This
procedure takes two to three hours and includes
liposuction to the neck and tightening of the
neckbands under the jaw line. The skin is
tightened behind the ear after an incision is
made at the bottom of the ear into the hairline.
Clients can return to work in about seven days,
but full healing takes four to six weeks. The
Boomer Lift costs about $10,000.
VENUS VIVA: According to Ross A. Clevens,

M.D., board-certified facial plastic and
reconstructive surgeon and director of Clevens
Face and Body Specialists (multiple locations),
this treatment uses radiofrequency energy to
naturally stimulate the skin, which in turn
creates more collagen. This procedure treats
wrinkles, lines, scarring, and stretch marks.
Venus Viva also tightens the skin and lifts the
neck, jaw, and jowls. Clients with signs of aging
and mild to moderate sun damage to the skin
are the ideal candidates for this procedure. No
downtime or anesthesia is needed.
BREAKING A SWEAT
According to a study from St. glands, says Norman M. Rowe M.D.,

Louis University, hyperhidrosis, board-certified plastic surgeon.
or excessive sweating, affects 7.8 Rowe explains that Botox can be
million people in the U.S. For some injected into the neck, and results are
of those people, sweat is particularly seen in seven to 10 days and last four
pervasive in the neck region. For to six months. As for side effects,
those clients, Botox offers an ideal they are consistent with other injections, and redness for a few
solution. Botox injections paralyze Botox treatments and can include hours. The FDA has approved the
the nerves that stimulate the sweat pinpoint bruising, minimal pain with use of Botox for underarm sweat.
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7 COMPANY: Clarins
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PRODUCT: Extra-Firming
reversing the breakdown of
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lifts, and tones using plum
that when paired with the PRODUCT: Firming with a protein and peptide to kernel extract to tighten;
Ageless Throat Ionic Serum Neck and Dcollet gel visibly tighten and lift skin. anthyllis extract to plump;
creates a negative charge. In instantly tightens skin and The cream also leaves skin and sunflower auxins,
turn, this charge allows the also improves the skins smooth with a reduction in extracted from the stem of
serum to penetrate the skin elasticity and skintone. fine lines and wrinkles. the sunflower, for flexibility.
at a deeper level. The ingredients include
2 COMPANY:
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cactus stem extract for
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an anti-inflammatory.
6 COMPANY:
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8 COMPANY:
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(www.defenage.com) PRODUCT: Firming Neck PRODUCT: The Neckperfect
PRODUCT: Clinical Power
Trio is a three-step system
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4 COMPANY: Exuviance
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PRODUCT: Age Reverse
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Complex helps the skin
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aging, a 24/7 Barrier Balance the signs of premature aging the use of several ingredients, the skin and diminishes the
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Lets celebrate
the industrys
leading ladies!
WELLNESS
in
American Spa presents an exciting
AWARDS new accolade that honors women
who are making a major impact.
A panel of spa and wellness journalists will be

judging applicants in the following categories.
Industry Icon
Innovator This award will honor a long-time
Rising Star
Here, well honor an inventor, formulator, spa leader who saw the potential This newcomer to the industry
or out-of-the-box thinker who has intro- of our industry and has influenced is making an impact with new,
duced a new method, idea, or product. its growth and success. cutting-edge, and exciting ideas.
Visionary Mentor
This spa leader inspires others with Whether an educator, the leader of a group
original ideas and a strong vision of the or organization, or company executive, this
future of our industry, as well as strate- woman is making a difference by serving as a
gies to help achieve their goals. trusted advisor and shining example to others.
Nominate yourself or a deserving colleague! Applications must be submitted by June 15.

For more information and to apply, visit:
www.womeninwellnessawards.com
Winners and finalists will be announced in the September issue.
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FEATURES
a closer look at some of the spas that are making news in the industry both here and abroad
Salamander Spa displays work

by local artists. In turn, the
spas coastal location inspires
the art, design, and spa menu.
88 THE ART OF WELLNESS

Salamander Spa at
The Henderson (Destin,FL)
SERVING DOUBLE DUT Y AS A GALLERY FOR LOCAL ARTISTS,
AN OCEAN-INSPIRED RESORT SPA DEBUTS ON THE EMER ALD COAST.
BY HE AT HER MIK ESELL
The spa features comfy common

areas (pictured) and an eye-catching
sea glass centerpiece (opposite
page) that greets guests on arrival.
F O R MO S T SPA S , I N DU L GE N T Guests begin their spa experience upon
treatments are the draw. And while the folks at arrival with a special ritual using a hammered
Salamander Spa at The Henderson (Destin, metal Tibetan bowl and a soft mallet to help
FL) can certainly boast about its enticing service them clear away any negative energy and set
menu, the spa also garners attention for its an intention for their visit. Its a singing bowl,
impressive display of work from local artists. and its quite powerful for some, says DeOrsey.
Stunning art pieces can be found throughout Its important to us that our guests begin their
the resort, but the spa itself is also home to an wellness experience prior to even entering the
impressive gallery, including a glass inspiration treatment room.
sculpture in the spas entryway and a Sea Oats The 10,000-square-foot spa features 11
glass art piece behind the reception desk, both by treatment roomsone is a couples' room, another
local glass artist Russ Gilbert. Other highlights is a VIP suite with a private balcony and tub, and
of the spas collection include pieces from three are dedicated facial rooms. There, guests
Mary Hong, who is known for a unique glass can take advantage of a variety of treatments
mixed media approach, and Jeff Waldorff, who relying on Kerstin Florian, Pure Fiji, Salt of the
specializes in landscape and wildlife found along Earth, and more. According to DeOrsey, the
Floridas Emerald Coast. The coast certainly criteria used to choose the product lines included
inspires the art, and its also a muse for the spa the spas demographics and price points, the
design and menu. We are located near the regions climate, the companys in-house training,
sugar-white sand and emerald water of the Gulf of and the lines exclusivity and results.
Mexico, adjacent to 200 pristine acres of preserved In creating the menu, DeOrsey wanted to
state park, so we were naturally excited to bring embrace the culture and brand standards that
nature indoors and weave thematic elements into were already a part of the Salamander name. With
our spa experience, from our sparkling water- another location in Middleburg, VA, the Destin
inspired glass art sculptures and paintings to our spa is characterized by its beachside locale. We
experiential water features to our turndown with considered our staff and facility and wanted to
mineral salts, organic product lines, and more, build a menu of services within a holistic program
says spa director Kimberly DeOrsey. continued on page 90
continued from page TK
continued from page 89

that would reflect our beautiful natural location,
says DeOrsey. The spas most popular treatment
is the Mineral Aromatherapy Massage ($150,
60 minutes, $195, 90 minutes), a nourishing
The Henderson (pictured)
treatment that promotes detoxification, relaxes
is home to a number of spa- muscles, and replenishes deficient magnesium
themed guest rooms with
clawfoot soaking tubs (below).
levels. Guests can also customize any chosen
massage with the following enhancements
($25, 15 minutes): Aromatherapy, Bamboo
Massage, Ginger Oil, Lavender Oil, Neroli,
and Revitalizing. Facials, such as the Caviar
SPA TALK with Age-Defying Facial ($225, 90 minutes), are also

especially popular. Body treatments are most
Kimberly DeOrsey often booked when a client is staying with us for
Meet spa director Kimberly DeOrsey, who has more than three days, says DeOrsey. When a
always been drawn to healthy living. guest only has a day or two for spa services, they
tend to be drawn to massages and facials.
What are the most challenging What are two things about According to her, the guiding philosophy of
and rewarding parts of working you we dont know? the spa is Outer Beauty, Inner Health. Focused
in the spa industry? In college at Central Michigan on supporting a wellness-based lifestyle that
I love being an integral part of University, I was a Special incorporates the four cornerstones of wellness
creating a spa from concept to Olympics coach, and we took a proper nutrition, regular exercise, care of face and
reality. The spa community is ski team to the games. I really body, and peace of mindthe spa encourages
small, so the bonds and familial enjoyed being able to help guests to incorporate all into their daily lives.
friendships created within promote health and wellness to The core motivation with our recreation
the industry are strong and some really incredible children. programming is promoting wellness in as many
everlasting. One of the most When my husband passed ways as we can through our fitness classes,
challenging is broadening the away, I was having a hard time wellness workshops, childrens programming,
employee base. Given the obvious getting back into the gym. I treatment protocols, spa guest rooms, and at-
need for personal services, wanted to find a way to work out home recipe programs, says DeOrsey.
staffing concerns affect our that I could really enjoy. I started continued on page 92
industry more than many others. surfing at 37 years old and was
Spa growth is very strong but not able to enjoy the outdoors with
when compared with the number my 11-year-old son. We had the
of spa employees going into the opportunity to bond and do
industry. I also relish the challenge something healthy together.
of keeping the spa experience
central to a propertys brand Whats the best advice youve
image and at the forefront with ever been given?
management and leadership. I wear a bracelet engraved with
One Day at a Time. Sometimes
What has surprised you most I need to take things one hour at
about the spa world? a time or one moment at a time.
That it is not just for women. It is Sometimes you have to slow down
for men, women, and children of to move ahead.
all ages. Its a positive bonding
experience for everyone. Its a For our full interview, visit
lifelong way of life. www.americanspa.com.
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each guest room features a special mindful
turndown service incorporating Kerstin Florian
Mineral Wellness Salts, the spa rooms include an
extra personal touch with a Daily Affirmation card,
in-room spa dining, and more. Guest can also take
advantage of the resorts innovative service calls.
A Work-Down call is designed to remind guests
to unplug all devices to ensure a technology-free
zone before bed, and a Morning-Wellness call
reminds guests of the wellness classes available the
following day and of the spa concierges who can
customize a spa treatment for their stay.
OWNER continued from page 90 With 20 full-time and 15 part-time staff
Dunavant Enterprises One of the key wellness offerings is the members in high season, the spa is able to
resorts 16 spa-themed guest rooms, which are accommodate approximately 300 guests each
SPA DIRECTOR
ideally situated near a bank of elevators that take day. In the meantime, DeOrsey and her team are
Kimberly DeOrsey
guests directly to the spa. The rooms feature deep thinking ahead. There are already plans to add
OPENED soaker tubs and spa-themed amenities, such as another skincare line, new technology-driven
November 2016 mineral wellness soaks, eye masks, and exfoliation services, a VIP salon suite for couples and bridal
treatments as part of the rooms Well Being Bar. services, and sound-based experiences. As a
CLIENT BASE
Each room also comes complete with a Wellness new luxury spa, we are looking forward to letting
70% female
30% male
Cr8, created by DeOrsey herself. It contains a everyone know we are here so they can experience
yoga mat and block, a back roller, an Acupoint all we have to offer, says DeOrsey. We know
SPACE Yoga Massage Ball, hand weights, a travel workout that once they come to Salamander Spa at The
10,000 square feet;
11 treatment rooms
guide, a journal, and a bottle of water. Although Henderson, they will return again and again.
PRODUCT LINES
Kerstin Florian,
Oka-B, Pure Fiji,
Rene Furterer,
Salt of the Earth,
Taormina,
The Makeup Factory,
The Mansfield,
Robe Company
EQUIPMENT
Belvedere,
Continuum, Ellipse,
Life Fitness,
Living Earth Craft,
SpaSoft
ARCHITECT
Cooper Carry (Atlanta)
INTERIOR DESIGNER
Christena K. Brostrom,
Kent Interior Design
(Atlanta) Spa-goers will find more art
to peruse in the lobby (pictured)
and pedicure area (above).
fresh FINDS
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PRODUCT: Prime Renewing Pack has a PRODUCT: The Time Response Vintage Wash- PRODUCT: The Tri-Active Advanced Instant
new limited-edition look. This cream mask Off Masque purifies skin with seven-day Facial actively targets the signs of aging with
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NEWSwellness updates from around the world
The new HQ
features an
elegant area
for product
packaging and
assembly.
FARMHOUSE FRESH HEADQUARTERS RECEIVES AN INSPIRED MAKEOVER

FarmHouse Fresh recently debuted a complete update of its McKinney, TX, corporate headquarters and the adjacent personal
residence of founder and CEO Shannon McLinden. Led by interior designer Janet Gridley and Dale Schneider of Ryan Hartman
Custom Homes, the combined 8,700-square-foot space incorporates a number of lively decorative animal themes to reflect
FarmHouse Freshs actual working farm and animal sanctuary located on the five-acre hillside property. The headquarters houses the
operation, design, and product development teams for FarmHouse Fresh and also serves as a training facility for spa estheticians and
massage therapists. Among the highlights of the updated space are vintage items from local antique shops and work from local artists
who created hand-painted custom gingham wallpaper and built the companys new desks and cabinets. Additionally, the property was
redesigned to reflect McLindens love of flora and fauna as well as focus on the importance of energy consciousness. The now open-
concept is a green, energy-efficient development, offering natural light and indoor trees, an all-glass northern wall with an indoor/
outdoor fireplace, a hanging birdcage chair, and a skylight assembly area full of hanging overhead plants and spilling vines. We are
big believers that your daily surroundings have a direct effect on mood, creativity, purpose, and wellbeing, says McLinden. Every
detail embodies the brand, from hand-designed farmer figures on the bathroom signs to ceramic bunny lamps and animal artwork
throughout, happiness lives here at FarmHouse Fresh. For more details, visit www.americanspa.com.SAMANTHA REED
NEWS
SPA OPENINGS & UPDATES

CLARINS INTRODUCES FIRST U.S. STANDALONE STORE AND SPA
Clarins recently opened its first U.S. standalone store at the King of Prussia mall in Philadelphia.
The 1,800-square-foot space features an assortment of Clarins products as well as an open spa
area where clients can receive skincare consultations and express 30-minute facials. Other
highlights include personalized skincare coaching, a beauty express area with ready-to-go looks
and easy-to-follow tutorials, designated stations for new products, a Love Wall where clients
can learn more about the brands history and heritage, a gift-wrapping table, and a lounge area
where clients can enjoy a cup of tea while browsing through a library of the Courtin-Clarins
family books. This new boutique demonstrates our desire to focus on our clients and make them
feel they are the center of attention, because they are, says Clarins president Natalie Bader. We want to be able to listen to them better,
offer personalized advice, and have a chance to really pamper them.JULIE KELLER CALLAGHAN
NYC Spa Shuffle For Guerlain and Caudalie Spas Chuan Debuts at
Following the recent closing of Manhattans Waldorf Astoria Langham NYC
for renovations, the onsite Guerlain Spa has relocated to Langham Place, New York has
The Plaza New York. There, it has made its home in the unveiled the 4,000-square-
6,500-square-foot spa space formerly occupied by Caudalie foot Chuan Body + Soul, New
Vinothrapie Spa. Operated by Trilogy Spa Ventures, the York . Located on the hotels
new Guerlain Spa is currently in a soft-opening phase, fourth floor, the three-treatment-room spa features a lobby
with a full debut scheduled for fall. It features 11 treatment and contemplation area, mens and womens locker rooms
rooms, a relaxation lounge, and a boutique. A variety of with steam and sauna, and a fitness center with Technogym
signature services are available, each of which concludes equipment. The menu features a number of signature Chaun
with a Spa Au Revoir service inclusive of complimentary TCM services, HydraFacial MD treatments, and other skincare
shoe shine, garment steaming, and makeup refresher. offerings performed using Kerstin Florian products, including
A fitness area is currently under construction. As for two that will debut at this locationthe Kerstin Florian
Caudalie, it has opened its doors Signature Urban Facial ($225, 50 minutes; $305, 1 hour 20
on the Upper East Side as Spa minutes) and the Kerstin Florian Signature Urban Detox ($235,
Vinothrapie LAppartement 50 minutes; $315, 1 hour 20 minutes.) We have been extensively
Caudalie Spa on Madison planning our brands debut in New York City, says Amy
Avenue. Offering a variety of Chan, group spa therapy manager for Langham Hospitality
signature Caudalie services, it Group. This location has been designed to specifically meet
features four treatment rooms, the needs of New York spa-goers, with a variety of express
including a couples room, as well treatments for guests on the go and more elaborate offerings
as the brands French Paradox for those who wish to luxuriate in the Chuan experience, some
Wine Lounge. J.K.C. of which are unique to Chuan Body + Soul New York.J.K.C.
SURF CLUB SPA MAKES WAVES IN MIAMI

Offering spectacular views of the Atlantic Ocean and a design and menu inspired by the sea,
The Spa at Four Seasons Hotel and Residences at The Surf Club is making a splash in Miami. The
light-filled 15,000-square-foot oceanfront oasis designed by Parisian interior architect Joseph Dirand
highlights amenities such as steam, sauna, and showers; a traditional hammam; and a tea lounge and
relaxation room with private alcoves that overlook the ocean and lush gardens. A range of globally
inspired services are performed using products from Biologique Recherche, Susanne Kaufmann,
and Elemental Herbology. Beyond the spa, there are two Spa Cabanas for alfresco services as well
as outdoor meditation areas and serenity lawns for yoga and Pilates.J.K.C.
Lanesborough Launches Ritz-Carlton Spa Debuts in Budapest
London Wellness Club Located on the downtown hotels 8th floor, The Ritz-Carlton
Offering a 360-degree approach Spa , Budapest offers a variety of enticing amenities, including
to wellbeing for its members, a steam room, a sauna, and a unique glass-enclosed pool
the private 18,000-square-foot as well as a 24-hour fitness center. ESPA created a variety of
Lanesborough Club & Spa the two-treatment-room spas signature services, including
(London), part of the Oetker Serenity on the Danube ($149, 1 hour 40 minutes) and The
Collection, features sophisticated Royal Palace Ritual ($194, 2 hours 10 minutes). We are
decor and a variety of wellness dedicated to creating something unique and special in our
offerings. Visitors are guided through the experience by spa hotels around the world, and our new spa represents this
butlers who help cater to their needs. Highlights include approach perfectly, says general manager Nicolas A. Kipper.
high-tech fitness facilities and workout offerings; healthy It offers a welcoming retreat from
dining options featuring clean and lean meals; and an the outside world, connected by
elegant five-treatment-room spa that includes a hydrotherapy a total sensory experience. We
pool, thermal suites, a luxe relaxation area, and a number believe that this combination will
of signature services performed using ila and La Prairie make it an attractive spot for all
products as well as services created by renowned facial and who would like to experience the
beauty expert Anastasia Achilleos.J.K.C. ultimate spa moment.J.K.C.
ITALIAN RESORT UNVEILS UPDATED SPA

Located in the Emilia-Romagna region of Italy, the 90-room Palazzo di Varignana Resort & Spa recently
introduced the renovated 3,700-square-foot VarSana Spa. The spa features a Turkish Hammam and Japanese
ryokan, the first of its kind in the area, as well a water circuit that incorporates a number of soaking tubs,
sensory showers, a bio-sauna, a Finnish sauna, a steam bath, an ice waterfall, a sound bath, a Kneipp circuit, a
swimming pool with water jets and water blade waterfalls, a whirlpool, and a relaxation area with the new Crystal
Bar serving post-pampering refreshments. Also available is a 24-hour fitness center outfitted with Technogym
equipment and an Aufgussor sauna expert who leads rituals promoting the healing properties of heat.J.K.C.
NYC Beauty Studio Taps Into Trends Modern Spa Comes to Life in
Multitasking Manhattanites will love MB45, a Tribeca Former French Crypt
beauty stop that specializes in 45-minute concurrent Located underground in an updated
blowouts and manicures. Created by Fernanda Lacerda former crypt in Mcon, France,
and Manuela Giannini, who plan to franchise, MB45 was AtriumSpa & Beaut opened to
designed to look like a photo studio and features services rave reviews. Concepted by Italian
ranging from $65 to $75, including a blowout, braid, or spa designer Alberto Apostoli, the
updo with a gel or polish manicure. Additional services two-level retreat features a variety of
range from $80 to $135 and can include makeup. "We saw state-of-the-art modern amenities,
a need for a cool, efficient beauty experience focused on including a glass-enclosed wet area with a Finnish sauna and
technique, design, and a steam bath, an integrated LED lighting system, an enticing
customer service," relaxation area, and more. What is especially satisfying in the
says Lacerda. Adds result is the mix of pre-existing stone and contemporary materials,
Giannini, This is a managed through a thoughtful creative process, says Apostoli.
city woman's beauty The owners trusted us entirely in our thinking, and this led to a
bar, inspired by urban major achievement from the point of view of consistency in both
street style and the style and technology. Which goes to show that even in small
fast pace of New York projects, with due attention and richness, considerable results
City.J.K.C. can be achieved in terms of creativity and wellbeing.J.K.C.
NEWS
ON THE HORIZON A LOOK AT UP-AND-COMING SPAS
Lodge Kohler updates that include a new 3,000- Silver Rock Resort
Green Bay, WI | July 2017 square-foot, four-treatment-room spa. La Quinta, CA | Late 2019
Located across the street from The two-story facility will also include Montage International and The Robert
Lambeau Field, home of the Packers, a fitness center and locker rooms as Green Company will be developing the
the 124-room hotel will feature an indoor well as a heated outdoor pool. SilverRock Resort, which will include
pool, an enhanced fitness facility, and Montage La Quinta with branded
a full-service Kohler Waters Spa among Hilton Medellin Montage Residences, Pendry La Quinta
its many amenities. Columbia | Mid-2019 with branded Pendry Residences, Spa
Located in the city's upscale El Poblado Montage, a catering and conference
The Inn At Willow Grove neighborhood, the multi-million-dollar, facility, a state-of-the-art recreation center,
Orange, VA | August 2017 25-story, 206-room project will feature multiple food and beverage outlets, a
Following a $2 million renovation, the an outdoor pool and whirlpool, a fitness mixed-use village, and an 18-hole Arnold
charming inn will debut a series of center, and a spa facility and beauty salon. Palmer Signature Golf Course.J.K.C.
WESTIN DEBUTS LETS RISE CAMPAIGN

Westin Hotels & Resorts has unveiled its $30 million dollar Westin worked with San Francisco-based independent ad
integrated advertising campaign called Lets Rise, which serves agency Venables Bell & Partners to develop the multifaceted
to communicate Westins commitment to guests wellbeing campaign in line with the brands Six Pillars of Wellbeing: Sleep
before, during, and after their stay. This campaign is Westins Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.
first global brand campaign in more than five years and reflects This campaign aims to inspire guests to wake up early for a run,
on the disruptions, distractions, and unpredictability of travel stay on track with healthy eating goals, and find time to revitalize
and empowers travelers to embrace wellbeing as a way to regain with an incredible nights sleep. Lets Rise also serves to connect
control of their routines and be their best while on the road. The consumers to the Westins signature touches, such as the iconic
Lets Rise campaign also serves as an anchor for the wellness Westin Heavenly Bed and the workout gear lending program
programs and partnerships planned for this year. Lets Rise is in partnership with New Balance. Overall, the campaign calls
perfectly positioned to connect with travelers as more of a rally- consumers to answer a simple question, Will you get up, or will
cry than a brand campaign, given todays over-scheduled and you rise? Says Povinelli, Around the world, we have definitely
always-on culture, says global brand leader Brian Povinelli. seen a shift in the way todays travelers are incorporating
Around the world, we are seeing travelers realigning their wellbeing into their work and travel routines: from millennials
priorities to put their wellbeing first, and Westin is proud to who view fitness activities to be more social than competitive to
empower our guests to rise to the occasion and be their best business travelers who are shifting their preferences from country
selves on the road. clubs to running clubs.DARBY RADCLIFF
CANYON RANCH FOUNDERS RETIRE
Pioneers of the wellness destination concept, Canyon Ranch (multiple locations) founders Melvin
and Enid Zuckerman and Jerrold Cohen have retired from the legacy brand after nearly 40 years.
Remaining at the companys helm will be CEO Susan Docherty, who was appointed in 2015. I wish to
personally thank Mel, Enid, and Jerry for their inspiring commitment and our successful partnership,
which dates back to 1996, says John C. Goff, chairman and CEO of Crescent Real Estate Holdings,
owner of Canyon Ranch. Their vision of transformation through holistic wellness has had a profound
effect on tens-of-thousands of lives, including my own, and I wish them a fulfilling retirement embodying the Canyon Ranch
lifestyle they created. I am confident that our CEO, Susan Docherty, along with her new executive leadership team, are
poised to pay homage to the founders promise and enliven the Canyon Ranch narrative for decades to come.JENNIFER NIED
PEOPLE ON THE MOVE

Spa and salon president-elect, last decade. She began her career as a
business-management Nelson will serve massage therapist in 1994, and since then
platform Booker has alongside Jerrilyn has also served as spa director at The Spa
announced the Cambron, Ph.D., at Cliff House Resort (Ogunquit, ME).
appointment of MTFs outgoing
software veteran president, prior to The Massage Therapy
Aaron Stead as the taking his official seat Foundation (MTF)
companys chief revenue officer. Stead joins as the president of the Massage Therapy has announced the
the Booker team after nearly a decade at Foundation for his two-year term. appointment of three
Infusionsoft, where he most recently served new members to its
as chief sales and marketing officer and Sense, A Rosewood board of trustees.
grew the company 10 times its initial size Spa at Rosewood Adrienne F. Asta,
in both revenue and number of employees, CordeValle (San LMT; Jen Dexheimer,
from a staff of 50 to 500 employees. Martin, CA) has LMT; and Nathan
appointed Michelle Nordstrom all join
Skin Laundry has Christensen as spa the board as the terms
tapped Sue Thirlwall manager. In her of Jeff Smoot and
as CEO. Thirlwall new role, Christensen will oversee all Kate Zulaski, CMT,
joins the company high-level operations and programming are coming to an
after previously at the spa, in addition to creating new end. Asta joins the
serving as CEO and fitness programs. committee having
president of Miniluxe. previously served
In her new position, she will lead domestic Mary Weisheit has as the Foundations
and international expansion strategies. been named spa chairperson for the
Thirlwall will also improve process director of Artne Community Services
systems and overall customer experience Spa (Portland, Grant Proposal Review Committee, while
within Skin Laundry as the company ME) at the Westin Dexheimer was a chair at the Foundations
continues to expand its services and Portland Harborview. International Massage Therapy Research
products into new markets. Weisheit brings with Conference. Both have volunteered with
her more than 20 years of professional MTF for several years. Nordstrom joins the
Doug Nelson has recently been named spa experience, most recently having board after having previously served as
president-elect of the Massage Therapy served as the owner and operator of immediate past president of the American
Foundation (MTF). During his year as the Portsmouth Spa (NH) over the Massage Therapy Association. S.R.
NEWS
FORBES TRAVEL GUIDE NAMES 2017 STAR AWARD WINNERS

Recently, Forbes Travel Guide unveiled its 2017 Star Award winners, a compilation of the Americana Coral Beach
worlds finest hotels, restaurants, and spas. Topping the 59th annual list were nine new (Cancun, Mexico)
five-star spas and 35 new additional four-star spas. Properties were judged by a panel of Crown Spa Melbourne (Australia)
experts who anonymously evaluated the standards of 162 destinations across 42 countries The Darling Spa (Pyrmont, Australia)
worldwide, marking the locations based on an algorithm that weighs service at 75 percent The Healing Village Spa
and facility quality at 25 percent. This year, China had the most spas that made the list. (Bali, Indonesia)
Heres a look at the spas that are new to the list for 2017.S.R. Iridium Spa at The St. Regis Macao,
Cotai Central (Macau)
NEWLY AWARDED FIVE-STAR SPAS: The Spa at Mandarin Oriental, Taipei LApothecary (Sedona, AZ)
ESPA at The Ritz-Carlton, Macau (Taiwan) La Prairie Spa at The Ritz-Carlton,
ESPA at Vdara (Las Vegas) Spa Botnico (Dorado, Puerto Rico) Grand Cayman (Cayman Islands)
Meadowood Spa (St. Helena, CA) Le Spa at Grand-Htel du Cap-Ferrat,
The Spa at Four Seasons Resort Palm NEWLY AWARDED FOUR-STAR SPAS: A Four Seasons Hotel (Cte dAzur, France)
Beach (FL) Anantara Spa at Anantara Siam Luna y Mar (Cabo San Lucas, Mexico)
The Ritz-Carlton Spa Shanghai, Bangkok Hotel Mandapa Spa (Bali, Indonesia)
Pudong AO Spa at Andaz Tokyo Mizuki Spa at Conrad Tokyo
Sense, A Rosewood Spa at Mayakoba Toranomon Hills Nagomi Spa & Fitness at Grand Hyatt
(Riviera Maya, Mexico) Banyan Tree Spa Ungasan Tokyo
The Spa at Beverly Wilshire (Bali, Indonesia) Naupaka Spa Wellness Centre
(Beverly Hills, CA) Gem Spa at the Grand Fiesta (Kapolei, HI)
Nizuc Spa by ESPA (Cancun, Mexico) Spa Alila at Alila Villas Uluwatu The Spa at Four Seasons Hotel Seoul
One&Only Spa at Palmilla (Bali, Indonesia) (South Korea)
(San Jose Del Cabo, Mexico) The Spa at Coworth Park (Ascot, UK) The Spa at Mandarin Oriental,
The Ritz-Carlton Spa, Guangzhou The Spa at Esperanza Barcelona (Spain)
(China) (Cabo San Lucas, Mexico) The Spa at Viceroy Riviera Maya
The Ritz-Carlton Spa, Kyoto The Spa at Four Seasons Hotel (Mexico)
(Japan) Firenze (Florence, Italy) Spa Solage (Calistoga, CA)
The Sacred River Spa at Sayan The Spa at Four Seasons Hotel Tierra Santa Healing House
(Bali, Indonesia) Gresham Palace (Budapest, Hungary) (Miami Beach, FL)
Sense, A Rosewood Spa at Beijing The Spa at Four Seasons Hotel Willow Stream Spa at Fairmont
Skana Spa (Verona, NY) Milano (Milan) Pacific Rim (Vancouver, Canada)
EVENTS
The Spa Buzz
May 1-2 | Charleston, SC
www.thespabuzz.com
Live Love Spa

May 1-2 | San Francisco
www.livelovespa.com
Live Love Spa

May 8-9 | New York City
www.livelovespa.com
Spatec Spring
May 8-11 | Palm Beach, FL
www.spatecevents.com
Indie Beauty Expo Dallas

May 9-11 | Dallas
www.indiebeautyexpo.com
Arizona Spa & Wellness

Conference
May 16 | Phoenix
www.arizonaspaandwellness.com
American Massage Conference

May 18-21 | Virginia Beach, VA
www.oneconcept.com
Les Nouvelles Esthetiques,

Philadelphia
May 21-22 | Philadelphia
philadelphia.skincareshows.com
Live Love Spa

May 22-23 | Vail, CO
www.livelovespa.com
SIBEC UK
May 24-25 | Midlands, UK
www.sibecevents.com
NEWS
ISPA VISIONARY AWARD HONORS ESPAS SUE HARMSWORTH

The International Spa Association (ISPA) wellness throughout the lifetime of their career. During her
will present its 2017 ISPA Visionary Award to career, she has led the industry by creating spas and helping
Sue Harmsworth, founder and chairman of to educate the industry on the impact of health and wellbeing
ESPA International, at the 27th annual ISPA on beauty. Sue is recognized as one of the worlds leading spa
Conference & Expo at Mandalay Bay Resort experts, says ISPA president Lynne McNees. Her innovative,
& Casino in Las Vegas in October. The ISPA inspirational, and forward-thinking approach combined with
Visionary Award is presented each year to someone her passion and vision helped shape the spa industry into what
in the spa industry who has made significant contributions it is today. We are thrilled to be able to honor her achievements
to both the definition and positive movement of health and with this award.D.R.
SALTABILITY PARTNERS WITH SEAGULL SERVICES

Saltability has teamed with Seagull Services, a West Palm Beach, FL-based nonprofit organization that provides advocacy,
workforce development, and employment services for approximately 100 teens and adults with disabilities and their families.
Through this partnership, Seagull Services members will be measuring, packaging, and labeling Himalayan salts and Saltability
products for wholesale and retail purchase. Intentionality is a guiding theme behind everything we do at Saltability, from the
products we purchase to the services we offer to the organizations with which we choose to partner, says Ann Brown, founder
and CEO of Saltability. Since deciding on our relocation, weve made it a priority to find ways to invest in our new community
and be proactive and intentional about how we can make a difference. Seagull is a life-changer for so many employees and their
families, and Im thrilled to be partnering with an organization whose mission enriches the lives of others.D.R.
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altair instruments 805.850.0800 www.altairinstruments.com 58

amber products 800.821.9188 www.amberproducts.com 27
american medical spa association 312.981.0993 www.americanmedspa.org 94
bdr beauty usa 201.917.5858 www.bdrbeauty.com 41
bioline s.r.l. +39 0461.933209 www.bioline-jato.com/us 61
biologique recherche 212.989.6077 www.biologique-recherche.com 75
biotone 800.445.6457 www.biotone.com 30, 77
body drench www.bodydrench.com 22
camille coton 844.232.8892 www.camillecoton.com ib18
chella skin care 805.383.7711 www.chella.com 63, 99
clarins usa 212.980.1800 www.clarinsusa.com 91
columbia skincare 914.337.5131 www.columbiaprobiotics.com 37
comfort zone 212.924.2454 www.comfortzone.it 25
continental girbau 800.256.1073 www.continentalgirbau.com 108
crave skincare 949.322.9131 www.craveskincare.com ib18
cv skinlabs 888.501.5327 www.cvskinlabs.com ib15
declor usa 888.852.2829 www.decleorusa.com 21
eco. modern essentials +617 55757144 www.ecomodernessentials.com ib18
edge systems corp 855.334.3797 www.edgeforlife.com/2017 4-5
eminence organic skincare 888.747.6342 www.eminenceorganics.com 2-3, 99
environ 877.337.6227 www.dermaconcepts.com 66
farmhouse fresh 888.773.9626 www.farmhousefreshgoods.com 29
florapy beauty 818.477.1820 www.florapybeauty.com ib15
gena www.genaspaproducts.com 35
gharieni group +49 (0) 28 41-88 300-300 www.gharieni.com 49
gigi 800.621.9585 www.gigispa.com 6-7
g m collin laboratories 800.341.1531 www.gmcollin.com 17
grande cosmetics 877.835.3010 www.grandelashmd.com 19, 33
gulfstream 519.622.0950 www.gulfstreaminc.com 106
hydrohair 917.722.2347 www.hydrohair.com ib18
hydropeptide 800.932.9873 www.hydropeptide.com 15
iecsc 800.498.6984 www.iecsc.com 84
ilike organic skin care 888.290.6238 www.szepelet.com 45
immupure llc 866.234.4589 www.immupure.com ib19
innovative skin care 888.807.4447 www.isclinical.com 73
iredale cosmetics 800.762.1132 www.janeiredale.com cv4
jurlique 800.854.1110 www.jurlique.com 43
keraganic 786.247.7120 www.kerarganic.com ib16
km herbals inc 707.878.2980 www.kmherbals.com ib19
lenox 631.243.5300 www.lenoxpedicurechair.com 79
lexor inc. 888.479.6916 www.lexor.com 93, 109
living earth crafts 800.358.8292 www.livingearthcrafts.com 11
lockers (salsbury industries) 800.lockers www.lockers.com 14
natura bisse 972.791.1500 www.naturabisse.com 8-9
naturopathica 800.669.7618 www.naturopathica.com 12-13
neulash 877.638.5275 www.neulash.com 100
nufree finipil 800.247.2405 www.nufree.com 71
olverum +44 7958.277435 www.olverum.com ib16
oy-l 216.4105485 www.oy-l.com ib17
paris honore 651.755.5885 www.parishonore.com ib17
pevonia botanica 800.pevonia www.pevoniapro.com cv 2-1
pfb vanish, inc. 877.255.0233 www.pfbvanish.com 83
phytomer corp usa 800.227.8051 www.phytomerusa.com 39
premiere show group 800.335.7469 www.premieredayspa.biz 97
pure fiji 800.477.4283 www.purefiji.com 55
rapidlash 877.760.6677 www.rapidlash.com 86
raya laboratories, inc. 800.525.7292 www.rayalabs.com 107
repechage 1.800.248.skin www.repechage.com 81
revitalash/athena cosmetics 877.909.5274 www.revitalash.com 69
satin smooth 800.366.5391 www.satinsmooth.com cv3
shunly skin care 214.213.9648 www.shunlyskincare.com ib19
skinade 800.754.6233 www.skinade.com bb, 57, 99
skin elegance 800.989.7546 www.skinelegance.com 108
sothys 800.325.0503 www.sothys-usa.com 53
spa de soleil 818.504.3200 www.spadesoleil.com 47
start www.st-artstlouis.org 111
sunlighten 877.292.0020 www.sunlighten.com/spa 51
tela beauty organics 888.225.5044 www.telabeautyorganics.com ib14
thorn & bloom 617.299.1766 www.thorn-and-bloom.com ib19
(ISSN# 1523-486X) is published monthly (12 issues per year) by Questex LLC, 757 Third Ave., 5th Floor, New York, NY 10017. One-year subscription rates: $40 in the United States & Possessions; $66
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Periodicals postage paid at New York, NY 10199 and additional mailing offices. POSTMASTER: Please send address changes to American Spa P.O. Box 1267, Skokie, IL 60076-8267. Canadian G.S.T.
number: 840 033 278 RT0001. Publications Mail Agreement Number 40017597. Printed in the U.S.A. Subscription inquiries/address changes toll-free(866)-344-1315 or (847)-763-9594 if outside the
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652-5295. Unsolicited manuscripts, photographs, art, and other material will not be returned. Publisher assumes no responsibility for unsolicited manuscripts, photographs, art, and other material.
SEPTEMBER 30 & OCTOBER 1, 2017
Lets talk truth.

As in many American cities, theres a divide in St. Louis between those that have, and those
that have not. St.ART is an innovative festival with a shared vision to start a much needed
dialogue. We hope to bridge socioeconomic and racial barriers through the creative and
transformative process of art. During a weekend, a group of inspired and renowned street
artists will convey on large canvases the emotions of the underprivileged and silenced.
DAY ONE: DAY TWO:

Truth is black and white. Hope has color.
In black and white, our artists will Those same artists will paint in color,
paint the hopelessness and the hard- on large canvases, their vision of our
ships found in our neighborhoods. new community.
Hope St.ARTs here.

Learn more at www.st-artstlouis.org
We would like to thank our sponsors who celebrate diversity:

fina
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I dont have to chase

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MAY 2017

Jasmine & Lavender

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