M. S.

Ramaiah University of Applied Sciences

Private University Established in Karnataka State by Act No. 15 of 2013

Faculty of Engineering and Technology

Department Directorate of Transferable Skills and Leadership Development
Programme B. Tech Semester/Batch I Semester / 2016
Year I Year
Course Code HSC102A Course Title Business Communication and
Presentation Skills
Course Leader Roopa.S.Patil / Farhat Begum

Assignment

Name of Student Register No

Max Marks
Sections

Examiner

Examiner
Marking Scheme

Second
Marks

Marks
First
A1.1 Introduction 2

A1.2 Importance 3
PART A

A1.3 Justification to the stance taken 3

A1.4 Conclusion 2

Total Part A1 10
B1.1 Introduction 2

B1.2 Importance 2

B1.3 Measures 4

B1.4 Conclusion 2
Total Part B 1 10
B2.1 Identification 2
B2.2 Effect of the barrier on the communication 4
PART B

B2.3 Solution to overcome the barrier 4

Total Part B 2 10
B3.1 Introduction 2
B3.2 Purpose/Reason 1
B3.3 Features/Characteristics 3
B3.4 Benefits 2
B3.5 Marketing strategy 2
Total Part B 3 10
B4.1 Creativity and originality 1
B4.2 Quality of Content 4
B4.3 Presentation Skills- Verbal 4
 M. S. Ramaiah University of Applied Sciences
Private University Established in Karnataka State by Act No. 15 of 2013

B4.4 Presentation Skills- Non Verbal 1

Total Part B 4 10
Total Assignment Marks 50

Course Marks Tabulation

Component-1 (B) First Second

Remarks Remarks
Assignment Examiner Examiner

B.1

B.2

B.3

B.4

Marks (Max 50 )

Marks (out of 25 )

Signature of First Examiner Signature of Second Examiner

Assignment
Instructions to students:
1. The assignment consists of 2 questions.
2. Maximum marks is 50.
3. The assignment has to be neatly word processed as per the prescribed format.
4. The printed assignment must be submitted to the exam section and the practical aspects
presented before the course leaders on the assigned date.
5. Submission Date: 21st November 2016
6. Submission after the due date is not permitted.
7. IMPORTANT: It is essential that all the sources used in preparation of the assignment must be
suitably referenced in the text.
8. Marks will be awarded based on the sections and subsections attempted by the student.
 M. S. Ramaiah University of Applied Sciences
Private University Established in Karnataka State by Act No. 15 of 2013

Preamble

Business communication is the sharing of information between individuals within and outside the
team/organization that takes place for the promotion and benefit of the organization. Business
communication forms a backbone of every organization, resulting in productive interpersonal
relationships among co-workers and fruitful customer service.
Effective business communication includes a cycle of sending and receiving messages and feedback
intended to attain a specific response. Appropriate exchange of messages is often associated with
successful companies supervised by efficient professionals.
One of the effective communication processes is Presentation. Effective presentations are important
in business. Developing confidence to give good presentations, in front of an audience is extremely
beneficial for self and professional development. Presentations are not limited to people occupying
top management position. Any employee at any level can impress an audience with an effective
presentation. Like most other skills even presentation requires a lot of practice and preparation.

Individual task

Part A (10 Marks)

A.1 Debate on the statement:
Oral communication is more effective than written communication.
The debate should contain the below details:
i. Introduction
ii. Importance
iii. Justification to the stance taken
iv. Conclusion

Part B
B.1 Write an essay on Transformation from a student to a global citizen. (10 Marks)
The essay should consist of
i. Introduction to global citizen
ii. Importance of being a global citizen
iii. Measures you would take for the transformation beginning from your student hood
iii. Conclusion

B.2. Discuss at least 4 barriers of communication with reference to the case study given below.
(10 Marks)
Priyansh has been in Designing Solutions Ltd. For a year now. When he initially joined the group and
his first project, his immediate supervisor was Rishabh a young manager. Priyansh was always full of
new ideas and shared his views openly but Rishabh was not so open in his communication. He took
Priyanshs ideas and applied some of them but never appreciated him for the work. Rishabh also
started giving extra tasks to Priyansh related to other activities of the project modules. With time,
Priyansh felt that he should not be sharing his ideas as it was never recognized by anybody. In one of
the modules, he had helped his supervisor in creating the module. When the demo was planned with
the senior management, Rishabh went for the demo and was very well appreciated for the work
through emails. The news spread and everyone on the floor was aware of the good work. Priyansh
came to know about the appreciation on the module by some of his team members and after 2-3 days,
 M. S. Ramaiah University of Applied Sciences
Private University Established in Karnataka State by Act No. 15 of 2013

Rishabh also told him about it. Over a period of time, Priyansh stopped discussing anything with
anybody and rarely participated in brainstorming.

After six months of work in that team, the immediate supervisor changed and Priyansh was now
reporting to Neha. Neha has been working in Designing Solutions Ltd. for 5 years now and has
experience in multiple projects. As she starts the work on the module and plans for it, she has
requested her team to be a part of a brainstorming session. She noticed that Priyansh was least
participative and got into an informal discussion where she encouraged everybody to speak up. After
a couple of such sessions, Priyansh felt more comfortable and started discussing his ideas and Neha
ensured that she acknowledged all the ideas of the team members. Over a period of time, Priyansh
became one of the best team members and demonstrated the capability of handling tougher tasks as
well. Neha, their leader was very happy with the performance of Priyansh.

In the past few weeks, Priyansh has been closely working with Neha on one of the deliverables.
During this time, Priyansh had a lot of new ideas and as they moved ahead in their work, he shared
his ideas and Neha found logic and implemented most of them. The ideas had freshness in them and
Neha felt happy about the fact that Priyansh was doing a great job. After a months hard work, when
the demo was planned with the senior management, Neha took Priyansh along with her. She wanted
him to be a part of the review ensuring that he feels good. The review went really well and at multiple
places, when there were questions asked by the management Priyansh readily answered them. There
was a feeling of satisfaction in Priyansh as well. The management appreciated the efforts through an
email and categorically highlighted Priyanshs contribution.

Group task
B3 Create a power-point presentation of 10 slides to launch a product/ service / project (The slides
should have the details mentioned below) (10Marks)

a. Introduction to the product/ service/ project

b. Purpose/ reason for the product/service/project

c. Features /Characteristics

d. Benefits

e. Marketing strategy

B4 Deliver the presentation in the class using the above power-point slides in about 3-5 mins as a team.
The Presenters will be assessed on the below criteria (10 Marks)

a. Creativity/ Originality of the product/service/project

b. Presentation Skills- Verbal

c. Presentation Skills- Non Verbal

d. Question Handling
M. S. Ramaiah University of Applied Sciences
Private University Established in Karnataka State by Act No. 15 of 2013