A REPORT

ON

APPVIGIL:
PROMOTIONAL STRATEGIES AND DISTRIBUTION

By
Nikhil Parab
14BSPHH010427

WEGILANT NET SOLUTIONS PVT LTD

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 INTERIM REPORT

ON

APPVIGIL:
PROMOTIONAL STRATEGIES AND DISTRIBUTION

By
.
A report submitted in partial fulfillment of the requirements
ofMBA program of
IBS Hyderabad

Distribution list:

Company guide: Faculty guide:

HarshadJagtap/ RohitDeshmukh Dr.SubhenduDuttaMarketing
Manager/ Product Manager Prof. IBS Hyderabad

WEGILANT NET SOLUTIONS PVT. LTD.

Date of Submission: 10th April 2015

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 TABLE OF CONTENTS
Sr. No. Topic Pg. No.

Abstract 4-8
1 1.1] Key Findings 5
1.2] Overview of the work done 8
Introduction to Mobile App Industry 9-15
2.1] Mobile application development 10
2.2] Android Operating System 11
2.3] Android Software Development 12
2
2.3.1] Official Development Tools 12
Android SDK 12
Android NDK 14
Android Open Accessory Development Kit 15
2.3.2] Developers Challenge 15
About Wegilant 16-21
3 3.1] About Appvigil 16
3.2] Features 17-20
3.3] Pricing Model 21
Company Business Process 22-27
4 4.1] Departments 23-24
4.2] Target market 25-27
Understanding the current Methodologies 28-31
5 5.1] Proceedings 28-29
5.2] Value Proposition 30-31
6 Future Schedule 32
7 Reference 33

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1]ABSTRACT:

Mobile has become a cornerstone of the global economy; use of mobile applications
continues to grow rapidly. The concept of there being an app for everything has only moved
further away from being a joke, and closer towards becoming a reality. Staggering statistics
across various reports indicate that mobile apps, fueled by widespread adoption of mobile
devices, are driving a new decade of opportunities.

127 billion apps were downloaded for free in 2014, and there were over 11 billion
downloads of paid apps. Free app download volume is projected to grow to 253 billion
downloads and paid app download volume is projected to grow to 14.78 billion by 2017.
Global Mobile Apps revenue was $25.84 billion in 20132. Mobile apps are on a path to
reach $70 billion in annual revenue by 2017.
Android dominated the Mobile Device Market with 85% market share as of Q2 2014, and
Google Play worldwide quarterly downloads were about 60% higher than iOS App Store
downloads in Q3 2014.

According to the report, the frequency with which mobile appswere hacked in a way that
produced cloned or repackaged versions. Unfortunately, cloned apps are likely to be more
than just mere harmless copycats. Separate analysis has revealed that over 50% of cloned
apps are malicious and therefore pose serious risks.

Mobile OS Market Share 2015:

Operating Systems Mobile OS Market Share 2015

Android 45%
iOS 15%
Windows 21%
Blackberry 14%
Symbian 0%
Others 5%

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 Mobile OS Market Share 2015
0%
5%
Android
14%
iOS
45% Windows
Blackberry
21%
Symbian
Others
15%

Key Findings:

Our analysis of the top 100 paid and top 20 most popular free apps reveals that a majority
have been hacked:

97% of top paidandroid apps have been hacked

87% of top paid iOS apps have been hacked
80% of the most popularfreeandroid apps have been hacked
75% of the most popularfree iOS apps have been hacked

Unfortunately, the numbers arent getting better, in fact, for iOS, the numbers are worse
than last year.

The percentage of the top 100 paid iOS apps that have been hacked increased from 56%
to 87%, from 2013 to 2014, which underlines that the iOS platform is also very susceptible
to hacking threats and attacks.

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Page 6 of 33
The hacks are happening on apps across all verticals: (till2014)

1. In Financial Services:

a. 95% android apps have been hacked

b. 70% iOS apps have been hacked.

2. In Retail:

a. 90% android apps have been hacked.

b. 30% iOS apps have been hacked.

3. In Healthcare/ Medical:

90% apps have been hacked and 22% were FDA approved.

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1.2]Overview of the work done:
Promotional Activities: Online
These activities include the market research of the social media sites like Facebook, Twitter
and promoting Appvigil through it.

Promotional Activities: Offline

This basically includes promoting Appvigil through various offline techniques like print
media(newspapers, magazines) and word of mouth.

Pre-Sales and Sales Activity:

This included daily activities like Cold calling, gaining Organic Clients, Emails and getting
sales closures for the company. It included calling prospects and converting them to clients.

Content Marketing:
It includes the market research on the various blogs about the Android application security and
related blogs.

Info graphics:
Worked on Info graphics, which is the graphical way of representing the available data.

Market Research on prospective clients:

Researching on the net for the prospective clients through various search engines (Google).

Market Research on print media agencies for promotional activity:

This included the extensive research on the print media agencies for offline promotional
activities.

Executing online demos for Appvigil:

This included calling potential customers, scheduling online demos and executing demos of
Appvigil for better understanding for them.

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 2] Introduction to Mobile App Industry:

The apps business has finally come of age and this worldwide success story is now
growing fast. Apps generated an impressive USD 12 billion in full-year 2012, and in total
46 billion apps were downloaded in the year, taking the cumulative all-time total
downloads since the app game began, to 432 billion in 2015 and is expected to grow to 831
billion by 2017 cumulative.
This doubling is forecast to happen again in 2013. Our new forecasts show that 2013 will
see 82 billion apps downloaded worldwide, taking the cumulative total to 165 billion apps
by the end of the year. Revenues are set for space rocket growth too;in 2013 the
worldwide app revenues reached USD 20.4 billion while it is forecasted to reach 45.37
billion USD in 2015 and 67.52 billion USD by 2017.
This is impressive growth. While worldwide the mobile subscriber base is forecast to grow
at a CAGR of 4.8 percent over the period 2012 to 2017, and annual handset shipments
are expected to increase at a CAGR of 6.6 percent over the same time frame, apps
downloads are forecast to grow at 35.9 percent CAGR.

SO WHAT IS DRIVING THIS RAPID GROWTH IN DOWNLOADS?

Smartphone shipments worldwide are expected to reach 823 million this year, in 2013.
Smartphones accounted for around 41 percent of total handset shipments during 2012. This
figure is expected to reach 46 percent during 2013, and more than half of total handset
shipments will be smartphones by 2017. From 680 million smartphones shipped in 2012,
we expect to see 1296 million smartphones shipped in2017, almost double the number.

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 2.1] Mobile application development

Mobile application development by which application software is developed for handheld

devices, such as personal digital assistants, enterprise digital assistants or mobile phones.
These applications can be pre-installed on phones during manufacturing platforms, or
delivered as web applications using server-side or client-side processing (e.g. JavaScript) to
provide an "application-like" experience within a Web browser.

Application software developers also have to consider a lengthy array of screen sizes,
hardware specifications and configurations because of intense competition in mobile
software and changes within each of the platforms.
Mobile app development has been steadily growing, both in terms of revenues and jobs
created.
An analyst report estimates there are 529,000 direct App Economy jobs within the EU 28
members, 60% of which are mobile app developers.
Mobile User Interface (UI) Design is also essential in the creation of mobile apps. Mobile
UI considers constraints & contexts, screen, input and mobility as outlines for design. The
user is often the focus of interaction with their device, and the interface entails components
of both hardware and software.
User input allows for the users to manipulate a system, and device's output allows the
system to indicate the effects of the users' manipulation.
Mobile UI design constraints include limited attention and form factors, such as a mobile
device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity,
such as location and scheduling that can be shown from user interactions within a mobile
application. Overall, mobile UI design's goal is primarily for an understandable, user-
friendly interface. The UI of mobile apps should: consider users' limited attention,
minimize keystrokes, and be task-oriented with a minimum set of functions. This
functionality is supported by Mobile enterprise application platforms or Integrated
development environments (IDEs).
Mobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise
systems. The mobile back-end facilitates data routing, security, authentication,
authorization, working off-line, and service orchestration. This functionality is supported
by a mix of middleware components including mobile app servers, Mobile Backend as a
service (MBaaS), and SOA infrastructure.

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 Front-end development tools are focused on the User Interface(UI) and User
Experience(UX) and provide the following capabilities:

UI design tools
SDKs to access device features
Cross-platform accommodations/support

2.2]Android Operating system:

Android is a mobile operating system (OS) based on the Linux kernel and currently
developed by Google. With a user interface based ondirect manipulation, Android is
designed primarily for touchscreen mobile devices such as smartphones and tablet
computers, with specialized user interfaces for televisions (Android TV), cars (Android
Auto), and wristwatches (Android Wear). The OS uses touch inputs that loosely correspond
to real-world actions, like swiping, tapping, pinching, and reverse pinching to manipulate
on-screen objects, and avirtual keyboard. Despite being primarily designed for touchscreen
input, it also has been used in game consoles, digital cameras, regular PCs and other
electronics.
The Google Play store has had over one million Android applications ("apps") published,
and over 50 billion applications downloaded.
As of 2015, Android has the largest installed base of all general-purpose operating systems.
Google releases androids source code under open source licenses, although most Android
devices ultimately ship with a combination of open source and proprietary software,
including proprietary software developed and licensed by Google.
Android is popular with technology companies which require a ready-made, low-cost and
customizable operating system for high-techdevices.Android's open nature has encouraged
a large community of developers and enthusiasts to use the open-source code as a
foundation for community-driven projects, which add new features for advanced usersor
bring Android to devices, which were officially, released running other operating systems.

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 2.3] Android software development:
It is the process by which new applications are created for the Android operating system.
Applications are usually developed in Java programming language using the
Android Software Development Kit (SDK), but other development environments are also
available.
As of July 2013, more than one million applications have been developed for Android,with
over 25 billion downloads.A June 2011 research indicated that over 67% of mobile
developers used the platform, at the time of publication. In Q2 2012, around 105 million
units of Android smartphones were shipped which acquires a total share of 68% in overall
smartphones sale till Q2 2012.

2.3.1] Official Development Tools:

a) Android SDK:

Sr. No. Basic Info Description

1 Developer(s) Google

2 Initial Release Oct 2009

3 Written in Java

4 Operating System Cross Platform

5 Available in English

6 Type IDE, SDK

Website: developer.android.com/tools/sdk/eclipse-adt.html, developer.android.com/sdk/index.html

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 The Android software development kit (SDK) includes a comprehensive set of
development tools.These include a debugger, libraries, a handsetemulator based on Quick
Emulator (QEMU), documentation, sample code, and tutorials.
Currently supported development platforms include computers running Linux, Mac
OS X 10.5.8 or later, and Windows XP or later.
As of March 2015, the SDK is not available on Android itself, but the software
development is possible by using specialized Android applications.
Until around the end of 2014, the officially supported Integrated Development
Environment (IDE) was Eclipse.
As of 2015, Android Studio,made by Google and powered by IntelliJ, is the official IDE;
however, developers are free to use others.
Additionally, developers may use any text editor to edit Java and XML files, then
use command line tools to create, build and debug Android applications as well as control
attached Android devices. (e.g., triggering a reboot, installing software package(s)
remotely)
Android applications are packaged in .apk format and stored under /data/app folder on the
Android OS. APK package contains .dex files(compiled byte code files
called Dalvik executables), resource files.
The Android Debug Bridge (ADB) is a toolkit included in the Android SDK package. It
consists of both client and server-side programs that communicate with one another. The
ADB is typically accessed through the command-line interface,although
numerous graphical user interfaces exist to control ADB.

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 b) Android NDK:

Sr. No. Basic Info Description

1 Developer(s) Google

2 Initial Release June 2009

3 Written in C and C++

4 Operating System Cross Platform

5 Available in English

6 Type IDE, SDK

Website:developer.android.com/tools/sdk/ndk/index.html

In the Android Native Development Kit(NDK), the libraries written in C, C++ and other
languages can be compiled to ARM, MIPS or x86 native code and installed using the
Android Native Development Kit (NDK).
Complete applications can be compiled and installed using traditional development
tools.However, NDK should not be used solely for developing applications only because
the developer prefers to program in C/C++, as using NDK increases complexity while most
applications would not benefit from using it.
Unlike Java application development based on an IDE such as Eclipse, the NDK is based
on command-line tools and requires invoking them manually to build, deploy and debug
the apps. Several third-party tools allow integrating the NDK into Eclipseand Visual
Studio.

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 c) Android Open Accessory Development Kit
The Android 3.1 platform introduces Android Open Accessory support, which allows
external USB hardware to interact with an Android-powered device in a special
"accessory" mode.
When an Android-powered device is in accessory mode, the connected accessory acts as
the USB host and the Android-powered device acts as the USB device. Android USB
accessories are specifically designed to attach to Android-powered devices and adhere to a
simple protocol that allows them to detect Android-powered devices that support accessory
mode.

2.3.2] Android Developer Challenge (ADC):

The Android Developer Challenge was a competition to find the most innovative application
for Android.
Google offered prizes totaling 10 million US dollars, distributed between ADC II and I.
ADC I accepted submissions from January 2 to April 14, 2008. The 50 most promising
entries, announced on May 12, 2008, each received a $25,000award to further
development. It ended in early September with the announcement of ten teams that
received $275,000 each, and ten teams that received $100,000 each.
ADC II was announced on May 27, 2009.The first round of the ADC II closed on October
6, 2009.The first-round winners of ADC II comprising the top 200 applications were
announced on November 5, 2009. Voting for the second round also opened on the same
day and ended on November 25. Google announced the top winners of ADC II on
November 30, with SweetDreams, What the Doodle!?andWaveSecure, being nominated
the overall winners of the challenge.

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 3] About Wegilant Net Solutions Pvt Ltd:
Established in 2011, Wegilant Net Solutions Pvt. Ltd., an IIT Bombay incubated
companydelivers IT Security consulting, education and research.
At Wegilant, we have developed a private cloud for securing Android Apps from attacks.
Appvigil is a result of our cutting edge research in cloud-based App security.

Vision:
To become a de-facto standard recommended by major international bodies for auditing
mobileapps for security and compliances by 2020.

Mission:
To empower, secure and audit at least 3000 mobile apps through solutions, services,
processesand products by 2016.

3.1]About Appvigil:

Appvigil is the flagship product, which is an advanced android application security

scannerthat detects the loopholes in the android application during the development stage
there byreducing the application vulnerability and increasing the efficiency of the app-
developer.

It helps you identify security & privacy vulnerabilities during app development lifecycle&
reduces the chances of being damaged on production level where the time & cost of
recovery is huge.

As, Appvigil is a cloud based solution; the mobile app developer does not need to worry
ofsubmitting the source code of the app to anyone, instead he just has to upload his .apk
fileon the website and let the software scan the application.

Once the scan of the requested mobile application is complete, Appvigil software will
providea consolidated report of the loopholes and vulnerabilities in the application and
thereaftergiving a solution for the vulnerabilities, which in turn will help the application
developer torectify it quickly and increase the efficiency of the company.

The Company had launched an Alpha version of the software in the 3rd quarter last year
and inFeb15 it has come up with a new and improved Beta version of the product.

This product will be basically used to target the enterprise and mobile market.

The launching of its application and marketing and creating a brand image in the minds of
thecustomers are one of the biggest tasks that have to be achieved efficiently.

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 The product will feature solutions catering to android applications as of now but will
upgradeand move to other mobile platforms as well, which will increase the feasibility of
the productand help the mobile application developers to have security software for all the
platforms atone place.
To know more about our other offerings, visit http://www.wegilant.com

3.2]Features:

1. No Source Code Required:

No need to share the real source code at all. Just upload the compiled .apk file, which you
will be submitting on the Google Play store. Appvigil is capable of scanning direct .apk
files.

2. Continuous Integration Server Plugin:

Use Appvigil seamlessly by integrating it with your SDLC via Continuous Integration
Server like Jenkins and free your app from vulnerabilities with each new build being
submitted by the server.

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 3. Eclipse Plugin:

Empower your developers and allow them to scan the apps for loopholes from the Eclipse
IDE right from the coding.

4. Easy Risk Assessment:

Analyze business risk and reduce it with Appvigil. We provide security risk assessment for
your android app in early stages of your project lifecycle where the cost of damage is less.

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 5. Improve Developers Productivity:

Improve your development teams productivity by giving them more time to build
awesome features for your app and let Appvigil take complete care of security loopholes.

6. Detect Mobile OWASP Top 10:

Detect OWASP Top 10 vulnerabilities for your android app in few minutes and fix all
those security loopholes to make it secure for your users and company.

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 7. In-Depth Vulnerability Report Delivery:

No need to wait for days to get your vulnerability report. Upload .apk file and get your
assessment report in few hours.

Appvigil can be used on one of the 3 following platforms:

1) Eclipse: IDE Used to built android apps.In this, we incorporate Appvigil with the
eclipse plugin. So that developer can scan applications at development phase and hence no
need to switch between windows. In this Process we inculcate Appvigil in development
phase and on real time basis.

2) SaaS: Software as a Service. In this, the .apk file is uploaded on the website which is
connected to Appvigil cloud based server. The server will then scan the uploaded .apk file
and send a consolidated report to the company and the user.

3) Jenkins: Jenkins is a continuous integration server. Libraries in four different languages

are available, that can be used to submit builds to our cloud service for security scans.
In this platform, the app is scanned for all listed vulnerabilities in library database and
checked for which loophole is the app vulnerable.

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 3.3]Pricing Model:

Basic Standard Professional Enterprise

$49.00/month $149.00/month $399.00/month Custom pricing

Web Interface Web Interface Web Interface Web Interface

500*scans 2000*scans 4000*scans Unlimited scans

- 3 web sub users 10 web sub users Unlimited web sub

users

- 3 eclipse plugin 10 eclipse plugin Unlimited eclipse

license license plugin license

- - Continuous integration Continuous

server plugin integration server
plugin

- - Personalized reports Personalized reports

- - - In House
infrastructure setup

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 4]Company Business Process:

The Business Process that is followed by Wegilant to make their flagship product Appvigil
successful is as follows:

1. Brainstorming and Planning:

In this process the dedicated members of the particular team come together and have a
discussion on the key aspects that should be undertaken in order to accomplish the task in
hand. It helps to find out the pros and cons of the given task and to find the flawless way to
solve it.

2. Design:
In this stage the actual designing of the business model takes place, keeping in mind the market
requirements and the available resources of the company.

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3. Development and Testing:
In this stage the development of Appvigil takes place and constant checks are made to see if it
is performing according to the specific standards. One of the sub stages includes the Alpha
testing; in which the prototype of Appvigil or its soft launch is done to check for any problems
arising in the product so that it can be rectified. The other sub stage is the Beta testing; in
which Appvigil is made free from all the bugs and made ready for a commercial launch.

4. Maintenance:
In this stage Appvigil is constantly updated and evolved according to the growing needs and
demands of the market. This stage is very important, as change is the only constant in the 21st
century, so in order to be the market leader we have to keep updating Appvigil to match the
latest requirements.

5. Service:
In this stage the after sales services are provided to the customers of Appvigil. It helps them
better understand the usage of Appvigil and helps increase the brand image of the company.

4.1]Departments:
The various departments in Wegilant are as follows:

1. Support: Finance, Networking-IT and HR form the support department to support the
core activities of the company.

2. Operations: The core strength of the company lies in this department where the product
is physically made available for use of the customers.

3. Business Analyst: They cover the gap between operations and sales. Understanding the
client requirements and designing specific business proposals for the existing and new
clients.

4. Sales: It includes the Inside Sales activities of Lead generation.These people look for the
interested clients for the Appvigil application and arrange demos and meetings with them
to help them understand the product.

5. Sales Team: The main objective of the sales team is to pitch to the customers about he
offering and getting them involved with the business activities and converting the prospects
to potential clients.

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6. Marketing: The main objective of the marketing team is to create awareness among the
people about the product. Promotion and branding of the product of the company, creating
awareness through social media, search engine optimization, blogs, Info-graphics forms the
marketing activities.

7. Pre-sales Department: It is the bridge between the sales and the development team.It
conveys the development team about the prospects and the requirements of the customers
so as to improve the selling efficiency of the product in the market.

Inbound Marketing:In this the clients become aware of the product offerings of the company
and themselves approach the company for the further interaction. These are also called as
Organic Clients.

Outbound Marketing:In this marketing technique the company makes an effort to make
people aware of the product through traditional marketing techniques. This proves to be the
main stepping-stone of the company as it markets Appvigil only to the prospects.

Examples:TV ads, radio ads, print ads, cold calling, and email.

4.2]Target Market:

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The target market is divided into:

a) Tier 1 Cities:
Mumbai
New Delhi
Gurgaon
Bangalore
Chennai
Hyderabad
Pune
Kolkata

b) Tier 2 Cities:
Vijaywada
Surat
Ahmedabad
Jaipur
Kochi
Nashik
Nagpur
Bhopal
Lucknow
Indore
Noida
c) Tier 3 Cities:
Goa
Rajkot
Jamnagar
Amritsar
Coimbatore
Vizag
Gwalior
Madurai
Jamshedpur
Guwahati
Trichur

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Target market includes obtaining clients through:

Individual Android developers:

Target market consists of free lancers and standalone companies who develop android
applications.The methodology used is direct marketing.

Service providers:
Various product companies, banks and government services developing android companies
fall under these criteria.The methodology used here is mass marketing. Example: TV,
newspaper, radio.

Enterprises:
Android application development companies are the target market in this section. The
methodology used here is differentiated market strategy.

Antivirus companies:
An antivirus company is the easiest to target as Appvigil itself deals with security.The
methodology used here is concentrated marketing.

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 5] Understanding the current working methodology:
The current methodology followed by Wegilant is as follows:

a) Research Methodology:

Primary Research: Research based on the consumer requirement and the buying pattern
and it helps to modify the offerings according to the market conditions and the customer
requirements.

Secondary Research: Secondary research is the research of the data that is readily
available from various external sources. Lead management framework to be developed
after reading journals and scrutinizing Internet documents.

b) Data collection technique:

Primary Data: This data can be obtained from direct telephonic conversation with
prospects. Potential customers are sorted from an extensive market research.

Secondary Data: Data, which is collected from the different secondary sources like
competitors data, Internet research and readily available information of external sources.

c) Live Interaction:
Interacting with the client live through various communication methods like video calling,
audio calling and screen sharing.

d) Personal and group Interaction:

It deals with interacting with the clients face to face and pitching them about the product
offerings of the company.

e) Observation:
It is also one of the most important methodologies as it helps you to understand the current
trends in the market and the customer requirements through observation and market
research.

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 5.1]Proceedings: (Work done so far)
a) Promotional Activities: Online

The online promotional activities include market research on the various social networking
sites, which help promote Appvigil through various print ads.
The Online marketing and promotional activities are one of the most effective promotion
techniques as you can spread the news to the mass very quickly, effectively and efficiently.
Online promotion can be done on Facebook, Twitter, Pinterest and many more.

b) Promotional Activities: Offline

The offline promotional techniques include promotion and marketing through various print
media like newspapers and magazines. This is the traditional method of marketing and
promoting Appvigil.
This technique helps you to reach masses at an affordable rate.
Offline promotions like ads on billboards, pamphlets, and word of mouth are also very
effective.

c) Pre-Sales and Sales Activity:

This included daily activities like Cold calling, gaining Organic Clients, Emails and getting
closures for the company.
Cold calling includes market research, lead generation and then calling prospects and
converting them to clients.
Getting sales closures is one of the most important functions of the company as it helps to
generate revenue for the company and helps the company to create a market space and
market place for the company.
Organic clients are clients who are attracted to the product offerings and they pitch into
making the deals.
Sending e-mails is also an important task as it makes the customers aware of the product
and helps them keep in touch with the product offerings.

d) Content Marketing:

It includes the market research on the various blogs about the Android application security
and related blogs.
As Appvigil is a security scanner for android apps, various content related to security of
android application are researched and the proper content is extracted for various
promotional activities of the companies.
The important thing to understand here is that the data obtained, should be from a trusted
well-known source.
Writing blogs is also included in content marketing.

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e) Info graphics:

Worked on Info graphics, which is the graphical way of representing a particular data in
one single place.

f) Market Research on prospective clients:

Researching on the net for the prospective clients through various search engines (Google).
In this process, a research is done for prospective customers and matching the appropriate
customer to the requirements of the company.
This is a very important stage as it is effective only when the techniques are directed to the
appropriate customer.

g) Market Research on print media agencies for promotional activity:

This method included the extensive research on the print media agencies for offline
promotional activities.
As print media is one of the best ways to reach out masses and that too very effectively.

h) Executing online demos for Appvigil:

This included calling potential customers, scheduling online demos and executing demos of
Appvigil for better understanding for them.
In this process an online demo of Appvigil is setup and it includes live interaction with the
customers through video calling and screen sharing which helps the customer to better
understand the product.
It includes explaining the technical details and functionalities of Appvigil.

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 5.2]Value Proposition:

The value proposition of a company can be done in the following ways:

1) Sales capabilities:

The sales capabilities of the company decide the value proposition of Appvigil as more the
sales, more is the company image in the market and thus more is the value of the product
offerings.

2)Sales resources:

Sales resources of the company are very important assets as all the groundwork for
generating revenue for the company is generated by the sales team.
So, it is necessary to maintain a proper and efficient sales force to obtain a better result.

3)Lead Generation:

After the sales resources are done with their process, the lead generation forms the basis of
marketing and promotion activities for Appvigil.
In this process, the prospects are sorted from the list of various customers and then targeted
and addressed to obtain the desired result.

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Lead generation can be done in the following ways:

Networking:

Leads can be found out through the network of customer base available with the company
or research can be done to find out the specific network which is required so that proper
actions can be taken to achieve the desired result.

Inbound:

The process of helping potential customers find your company often before they are even
looking to make a purchases and then turning that early awareness into brand preference,
and ultimately, into leads and revenue.

Referrals:

In referrals, the company can gain prospects with the help of the company contacts and
directly pitching them for the product.

Outbound:

Its using outbound channels to introduce your message and content to your prospects,
typically through rented attention, rather than making your content and messages available
on your own properties.

Partnership:

Using the network and contacts of the business partners we can do lead generation, which
helps to accelerate the process of revenue generation.

4)Opportunity management:

The company should be quick in grabbing the available opportunity and should work out
methods and pitch the product offerings according to the customer needs.

Page 31 of 33
6] Future Schedule:

Sr. No. Month Description

To apply the promotional and

online marketing strategies to
boost up the Appvigil brand
image and create a dominant
position in the market.

1 Apr15 To implement the offline

promotional strategies for
Appvigil, enterprise and
application to maximize the
customer database.

Pre sales and sales activities.

a) To apply the promotional and online

marketing strategies to boost up the
Appvigil brand image and create a
dominant position in the market.

Submission of Final report (8th

May15)
2 May15
Last day of internship (11th
May15)

SIP evaluation process

(11th May15 to 15th May15)

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7] Reference:

https://appvigil.co/

https://www.arxan.com/assets/1/7/State_of_Mobile_App_Security_2014_final.pdf

http://www.portioresearch.com/en/mobile-industry-reports/mobile-industry-research-
reports/mobile-applications-futures-2013-2017.aspx

http://en.wikipedia.org/wiki/Mobile_application_development

http://en.wikipedia.org/wiki/Android_software_development

http://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/

http://www.marketo.com/lead-generation/

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