Swachh Bharat Abhiyaan

Appearance Creates The First Impression True! We all agree with the statement, but with some limitations.
We keep our work desk & our office cabin clean but at the same time we forgot to keep cleanliness at the Tea
Shoppee next to our work place. We keep our house clean but forgot to maintain the decorum of surroundings of
our house.

Id first of all like to take this opportunity to convey my sincere thanks to the management team for approving
my idea of adding SWACHH BHARAT ABHIYAAN as a CSR Activity in our organization and also for
asking me to submit report to keep a track of Planning & Execution of the suggested project. Being a Tyre
Manufacturing Company we have our distributors to reach in mases.

Im sure that you all will agree with me that Change First Belongs To Us & Then From Others. Hence Id like
to propose Planning & Execution of This CSR Activity in 4 Major Steps & in 1 Minior Step (here mentioned at
number 5).

1. Exection of Activity At Our Corporate & Branch Office

2. Execution of Activity At The Residence of Our Employees in Their Respective Societies
3. Execution of Activity At Our Distributors Center
4. Execution of Activity At Residence of Our Distributors
5. Installation of Dustbins at the Food Stalls close to our office locations {If weve budget}

To bring awareness for this project we can start Internal Email Campain & can install posters at our office
locations. Such an agreement can be made with the help of HR Division that Participation of Employees in CSR
Activity is mandatory and will have a weightage of 10% in their KRAs.

For the distributors such an arrangemets can be made that to participate in this activity will add 2-5% in their
sales targets.

Same activity can be planned either once a week or forthnightly or once in a month.

During the execution of this activity, we can ask all the participants to click pictures of the activity and share the
same on a perticular Email ID. This will help us to track the proper execution of this activity.

To enhance our Brand Visibility we can start with the installation of Dustbins with our Braning & SWACHH
BHARAT ABHIYAAN at nearby locations of our offices & distribution centers.