Rubrics for Advertisement Project Names: ________________________

____________________________
Written Ad:

1. The ad has a title, headline, or heading 1 2 3 4 5

2. Ad copy is well written and appropriate 1 2 3 4 5
3. Artwork, if present, is nicely executed 1 2 3 4 5
4. Information contained is well-organized 1 2 3 4 5
5. Spelling, punctuation, and grammar are accurate 1 2 3 4 5
6. The ad is neat and clean 1 2 3 4 5
7. Ad contains the necessary information 1 2 3 4 5
8. Content is focused on the Thesis l 1 2 3 4 5
9. Ad fulfills all requirements of the assignment 1 2 3 4 5
10. Ad represents the students full potential 1 2 3 4 5

Artwork: (poster, brochure, etc.)

1. Art contains all the required items or info. 1 2 3 4 5

2. Art is clean and neat 1 2 3 4 5
3. Art is colorful/creative 1 2 3 4 5
4. Information is well-organized 1 2 3 4 5
5. Spelling, punctuation, grammar are accurate 1 2 3 4 5
6. Art shows an understanding of the concept/topic 1 2 3 4 5
7. Art contains all the necessary information or facts 1 2 3 4 5
8. Original Work 1 2 3 4 5
9. The information is focused on the thesis 1 2 3 4 5
10. Ad represents the students full potential 1 2 3 4 5

Multimedia:

1. The topic of the medium meets the requirement 1 2 3 4 5

of the assignment
2. The presentation is well-researched 1 2 3 4 5
3. The content is accurate 1 2 3 4 5
4. The work indicates an understanding of the material 1 2 3 4 5
5. The presentation indicates ability to synthesize 1 2 3 4 5
6. The work contains all necessary information 1 2 3 4 5
7. The presentation is well executed/focused 1 2 3 4 5
8. Good technical use of medium 1 2 3 4 5
9. The work fulfills the requirement of assignment 1 2 3 4 5
10. Ad represents the students full potential 1 2 3 4 5