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LISA FINE

Irving, TX 75038 | (972) 822-7107 | lfine0815@gmail.com | www.Linkedin.com/in/lisamfine.40


http://webprofile.info/lisafine/

SENIOR MARKETING EXECUTIVE


Developing Brands Driving Customer Volume Boosting Revenue
Results-Oriented Marketing Executive with extensive experience in healthcare, healthcare-related companies and the
services industry. Highly competent in marketing, branding, business development and communications. Natural
leadership ability to oversee marketing teams, train staff and motivate employees to attain top results. Proven propensity
to increase customer traffic, create branding campaigns that differentiate companies within the market, boost leads and
propel revenue. Adept at spearheading the planning and implementation of marketing, communications, community
relations and digital strategies to capture awareness and market share.

CORE COMPETENCIES
Change Management / Reengineering Marketing / Business Development Leadership / Training
Brand Management Startup & Growth Initiatives Operations Management
Cost Control / ROI Turnaround / Transformation Management Customer Centricity

PROFESSIONAL EXPERIENCE
FINE Marketing Solutions | Dallas, TX 2013 - Present
Senior Marketing Healthcare Consultant
A private consulting firm focused on marketing strategy development for small to mid-sized companies. Responsible for all
projects as well as company operations. Develop marketing plans and go-to-market strategies to drive new business.
Design value propositions, define market positioning and conduct market audits to accelerate business growth.
Led a team in branding the annual membership event for a member owned healthcare services company.
Developed the brand for the clinics and surgery hospital as a consultant for a private healthcare business.
Emergis ER, LLC | Dallas, TX 2016 - 2017
Chief Marketing Officer
An owner and operator of three free standing emergency rooms. Led strategic planning, marketing strategy, internal and
external communications, public / media relations and creative design for brand and advertising campaigns. Developed
and executed marketing plans to generate new business.
20% increase in patient visits generated.
Created the brand identity and archetype of the company, devised the marketing strategy to bring the brand to life
in a short period of time.
Instituted a process, researched and conducted a competitive marketing audit to build the ER brand to ensure
differentiation from the competition in a heavily saturated market place.
Played a key role in onboarding new hires to ensure understanding and exemplification of the company culture.
Produced and presented monthly reports to shareholders and partners to address growth and trends observed.
Leveraged the right expertise to conceptualize a plan and execute the marketing and branding campaigns in a cost
effective manner to maintain budgets.
Lumin Health | Irving, TX 2013 - 2015
Chief Marketing Officer
A private healthcare company with ten clinics, six urgent care centers, four freestanding emergency rooms and one
surgical hospital. Led the team to develop and launch marketing and sales strategies to amplify referrals.
48% growth in physician referrals accomplished in one year by expanding the market areas, redistributing markets
and targets, offering targeted incentives and onboarding additional employees while introducing a CRM system to
track referrals and provide weekly outcome reports.
Masterminded and applied the brand architecture for an integrated healthcare delivery system in 12 months.
Realized spend and expertise did not align with the company strategic direction, introduced major changes in
vendors and renegotiated vendor contracts to accelerate performance and cut costs.
24% improvement in consumer conversions attained within eight months by training and supervising call center
staff, establishing processes and implementing customer service protocols to enhance efficiencies and referrals.
Continued
LISA FINE PAGE 2
(972) 822-7107 | lfine0815@gmail.com

Professional Experience Continued


Restructured workflow, processes and job descriptions while evaluating the marketing team skills and making
recommendations to cover gaps during a time of aggressive corporate growth to instill systems and targeted goals.
23% boost in lead generation achieved in a year by steering all marketing efforts including digital, sales, business
development and community relations.
Vizient, Inc. | Irving, TX 2009 - 2013
Vice President of Solutions Marketing
The nations largest member owned healthcare services. Directed marketing campaigns and strategies for analytics, data
management and consulting products and services. Responsible for a team of eleven marketing and training
professionals to grow sales for nonprofit healthcare partners. Developed commercialization plans to launch new products
and services. Co-facilitated integration of marketing, brand, structure and budget of a subsidiary.
$18 million uptick in revenue for analytics sales cultivated within 36 months by redesigning the analytic platforms
and services to meet the needs of customers and the team.
Employed an interim brand look and feel while the company planned an enterprise-wide rebranding initiative to
build corporate cohesion during the transition.
40% rise in department satisfaction scores realized within eight months by assuming the lead in the department
and collaborating with peers to forge a culture of open communication and teamwork to streamline efforts.
Won the MARCOM Gold Award for the rebranding logo design.
Promoted from senior director of supply chain marketing within one year of hire.
15% surge in consulting services revenue reached in 12 months.
Partners Imaging | Dallas, TX 2006 - 2008
Vice President of Marketing & Business Development
A private in-office CT scanning service for physician practices. Managed sales, marketing and business development
groups. Widened target client base to pursue new revenue streams for non-organic growth. Built B2C imaging business in
physician offices across three states.
45%+/- augmentation in business leads won for partnerships in five months.
Fashioned brand identity and strategic marketing plan to support the senior leadership team and foster new leads.
20% spike in brand awareness generated within 18 months.
Ochsner Health Systems | New Orleans, LA 1999 - 2006
Vice President of Marketing, Communications & Service Excellence
The states largest nonprofit healthcare system comprised of 60+ health centers and 30 hospitals. Collaborated on
strategic planning, market presence and positioning, business development, image management and crisis management.
Led research aimed at enhancing public perception and market share. Recruited new physicians and forged community
relationships to expand business and drive revenue.
Initiated and executed contracts with the New Orleans Saints NFL and the New Orleans Hornets NBA teams
as the official healthcare provider to escalate visibility of the sports medicine program to bolster patient visits and
surgeries within the system.
Led research and a complete audit of all marketing messaging in the region to identify the brand strength of the
organization and make recommendations to the CEO and COO to rebrand the entire system.
Launched the creation of a new culture to enrich patient experience while multiplying patient census and volume
across the system by collaborating with agencies to produce an RFP and present to the executive team.
Recognized for accomplishments with a promotion to vice president within one year.

EDUCATION & PROFESSIONAL DEVELOPMENT


Masters of Social Work, Tulane University
Bachelor of Arts, University of Tampa
The Essentials of Finance & Accounting, Southern Methodist University
Society for Healthcare Strategy & Market Development, Active Member