Pitch Deck 2016

The Dream

Global Innovation
Our dream is to challenge the
Status Quo of online e-grocery
delivery, and help people save
money. Our mission is to
empower households to take
control and better manage their
grocery budgets.
 The Opportunity
Limited options
Residents and visitors within
the UAE struggle to find a
premium online e-grocery
platform where they can
compare prices of different
supermarkets products in
one platform.
High spending Time
The choice of Residents have a busy
supermarkets is based on and fast life, and the
the location and option of a quality quick
convenience, which leads grocery delivery service
to choosing a relatively is not well investigated
expensive retailer and
driving to busy Malls.
Positioning

Compare & Save Fast & Reliable Shop from home

The only platform in Reliable and fast on-

MENA that offers a The convenience of
demand delivery shopping from the
price comparison
service with comfort of your own
solution of total cart
value, that unlocks dedicated personal home.
saving potentials. shoppers.
Benefits

Innovative
On-Demand Grocery Shopping Portal,
with dedicated Personal Shoppers, in
The UAE

First Price Comparison

UAEs First Price Comparison Website;
$ that Allows User to Compare & Save on
Their Daily Grocery Shopping with
Premium and Pre Selected Retailers

Best Customer Service

In-house Analytic Engines and Third Party APIs
to Retain loyal users and understand their
behavior patterns and tailor personalized
marketing plans
Whilst the UAE online grocery market
is still in its infancy, the potential for
growth is exponential when we
consider:

The relatively low labour and fuel

costs in the UAE, which could be a
key enabler for new players
moving into the online grocery
market.

The ability to quickly onboard

lessons learned or tried and tested
methods from other countries. For
example, the concept of store-to-
home fulfillment, which has
replaced warehouse-to-home in
more recent years.
 The e-grocery market in the
UAE lacks awareness and
interest from the consumers
due to their concerns about
online security.

But Shop On Click can provide

consumers with proper
programs and high-security
measures of online shopping to
prevent the fraud, thus
becoming a market pioneer.
Market Opportunity (UAE)

UAE largest mass grocery retail sales exceeded 5.3 Billion

5.3 Billion and expected to increase to 20 Billion Total Mass grocery retail in 2014
in 2020

With The Total food and Beverage Market 74%

Contributing to 70% 70%
Grocery Trend in
2015

With F&B contribution

Mass Grocery retail trend in 2015

Market Opportunity (UAE)

Sales 2011 2012 2013 2014 2015

Total retail format sales 60.85 65.02 68.13 72.37 76.83

Food retail format sales 21.92 23.28 24.28 25.64 27.06

Total grocery spending 24.48 26.03 27.17 28.72 30.35

6.33% 4.37% 5.70% 5.67%

Average growth of 5.51% per year.
Source: GroceryRetailTrendsintheUnitedArabEmiratesReport
Market Validation

Buy Grocery Online Internet penetration in UAE

of online users in UAE With high mobile penetration

55% 93%
SourceGoogle

$23 Billion USD $2400 Per Person

Spent on Food in UAE in 2015 making it the 3rd
largest category Average monthly food expenditure per person

Source:TheNational
Customers Profile

Asian/European/Expats consumers Arab consumers

Emotional attachment
to product/service
Seeks suitable
products
Product needs
Purchasing cycle Purchasing cycle

Assign a given Decides consumers

budget financial capacities

Food is the 3rd largest category on which money is spent (after rent &
fuel)
Marketing Strategy
Content Marketing
(howtoshopsmart.com)
Influencer Marketing
Referral Marketing
Acquire Adwords, SEO, Retargeting
Social Media Marketing
Partnerships

Follow up
Engage
Intercom. Mailchimp
Hot Jar (live video
recording and heatmaps)
Web Push Notifications

Analyze , Personalization &

Segmentation
Predictive analysis Software
(sales KPIs)
Mixpanel
Segment
Hotjar
 Variation Activity Stimulation Pleasure

Harmony
Dynamic

Innovative, exciting, Open, lively,

energetic, vital impulsive Warm, generous,
Spontaneous carefree, happy
Challenger
Informal
Achievement

Care
InstaShop
Target oriented,
ambitious, El Grocer
determined, Familiar,
sophisticated tolerant,
Helpful kind

Belonging
Prestige

Shop On
Click

Specialist Reserved Down to earth

Systematic

Safety
Analytic, focused, Restrained, tranquil, Faithfull, cautious,
proud, exclusive calm humble

Control Peace of mind Stability Tradition

 Why are we different

Different not Better More Risk = Control

We aim to be different not On-demand grocery
better, thus we prioritize our delivery service, we
customers satisfaction by handle our logistics and
developing a product that will operations to ensure
enable them to manage their premium and on time
grocery budgets, and unlock BIG delivery.
SAVINGS
WHY

Not the normal

supermarket
We have partnered with Every Little, Helps..
premium retailers to
ensure highest quality of
products delivered.
How we make money?

On Demand SaaS Subscription

Providing Data & Insights to
Charge end User a fixed Retailers / Brands about
delivery fee based on the shoppers behaviors in
volume of their order. relation to a specific location
Average delivery fee 10 and segments
AED. subscription based model
where we charge based on
8% markup on products the number of MTU data
above AED 12 required.
 Profit Loss AED
Summary

25,846,400 120,406,400

Year 3
11,271,613

33,046,400

7,979,980
1,535,011

Year 2
2,577,969

4,112,980

35,679
(294,086)

Year 1
301,744

7,659

(20,000,000) - 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000

Total Revenues Net Margins Total Operating expenses Gross Margins

 Income Statement AED
Year 1 Year 2 Year 3 Total
Model 1 On Demand Commission 7,659 1,712,980 25,846,400 27,567,039
Model 2 Subscription - 2,400,000 7,200,000 9,600,000

Gross Margins 7,659 4,112,980 33,046,400 37,167,039

Total Revenues 35,679 7,979,980 120,406,400 128,422,059

Operating expenses:

Sales and Marketing 14,000 84,000 94,844 192,844

Rent & Utilities 58,333 80,000 150,000 288,333
Payroll 213,500 2,166,500 7,800,000 10,180,000
Visa & Licencing Fee 15,000 30,000 30,000 75,000
Legal Expenses - 6,000 6,000 12,000
Technology 911 211,469 3,190,770 3,403,150
Misc - - - -
Total Operating expenses
301,744 2,577,969 11,271,613 14,151,327

Net Profit (294,086) 1,535,011 21,774,787 23,015,712

Annual Growth (In Times) 6.22 13.19
Commulative Profits (294,086) 1,240,925 23,015,712 23,962,551
Net Profit Margin -3839.84% 37.32% 65.89% 61.93%
Investment Proposal

Total Capital In Company

80,000$ - Jun 2015 - Present

Required Capital
$500,000 @ 25% Equity

Pre Money Valuation

$2,000,000

Duration
14 Months in the scenario of 0 revenue
Use of Investment

15% 5%
Marketing & Advertising Contingency & Reserve

5%
15%

25% Investment
$500,000
55%
Technology, Operations Salaries & Rent, Legal
& fleet management 55%
25%
Milestones

2016 2017
Launch UAE MVP Reach 1000 Orders / day in Dubai

May
Oct

A new on demand model of shop on click Following main Dubai Areas coverage

Jun
Expand to Turkey

Incorporate and Raise Funds for

Oct
EU Market
Target Markets , Netherlands, France
The Superstars

Mohmed Al Araimi Bello Abu Bakar

Founder & CEO Chief Technical Officer

Zain Khan Ahmed Al Hosni

COO & VP Marketing Country Manager Oman