Brandon McConnell

821 E Seerley Blvd Cedar Falls, IA 50613 brandon@waterlooblackhawks.com mcconneb@uni.edu (816) 803-4547
https://www.linkedin.com/in/mcconnellbrandon http://brandonmcc.weebly.com

EDUCATION
University of Northern Iowa
Bachelor of Arts in Communication: Public Relations Expected May 2016
Minor in Marketing
Member of UNI-American Advertising Federation
3.0 GPA

EXPERIENCE
Waterloo Black Hawks Waterloo, IA
Director of Game Operations May 2015 - Present
Create, Organize and Implement all Fan Entertainment for Black Hawks Game
Coordinate the Production Team, Game Night Staff, Team and Officials during the game
Hire and Supervise all Game Night Staff Members
Plan, book and find entertainment for pre-game, intermission and post-game
Write all script for the Public-Address Announcer

University of Northern Iowa Athletics Facilities Cedar Falls, IA

Student Facilities Event Supervisor July 2015 present
Supervise facilities during any event, sometimes being the only person in charge
Supervise UNI Dome Staff during games nights and events
Ensure the UNI Dome is a fun and safe environment during events

Waterloo Black Hawks Waterloo, IA

Group Sales Specialist September 2015 May 2015
Sell Group Tickets by making Cold Calls Everyday
Meet with clients to promote group tickets and corporate sponsorships
Created new group ticket packages and specials to draw bigger groups
Worked with Marketing to promote the team on Social Media

Waterloo Black Hawks Waterloo, IA

Head Intern Supervisor August 2012 May 2015
Supervise 11 interns during game nights
Ensure promotions and prizes are appropriately presented and distributed
Performed box office ticket sales each week for games
Interaction with fans and community service to promote games & the team

LEADERSHIP & ACTIVITIES

Taylor Morris Glow Stick 5K Cedar Falls, IA
Marketing Intern May 2015 September 2015
Managed social media pages (Twitter/Facebook)
Planning the big event for September 4th 2015
Met with local businesses to advertise, as well as secure donations

ACADEMIC PROJECTS
Digital Advertising Campaign
Social Media Campaign-Building A Brand Senior Year 2015
Created a personal brand using a Website, Social Media, and Google AdWords
Used Google AdWords Campaign to draw awareness to my Brand & Site
Created a Sports Marketer Brand for myself in a Semester
Public Relations Campaign Methods
Public Relations Campaign & Pitch-Montage Restaurant Junior Year 2015
Created a way to advertise and sell more Take Home Wine
Won the class competition for best pitch chosen by Montage
Montage implemented several ideas from campaign

Principles of Public Relations

Public Relations Campaign -Taylor Morris Glow Stick 5K Sophomore Year 2014
Targeted college student to participate in the event through campaign
Selected ideas from groups campaign to implement the following year

TECHNICAL SKILLS
Microsoft Office (Word, Excel, PowerPoint)
Social Media Experience (Facebook, Twitter, LinkedIn, Snapchat, Periscope)
o Help ran the Waterloo Black Hawks Social Media Page
Google AdWords, Google Analytics
Adobe Creative Suite (After Effects, Photoshop, InDesign)
o Creating Game Material and Marketing Items