B.

Sales/cost
C. Sales/average value of inventory
D. Both a and b
Question 20. The product is now more widely known and the sales grow rapidly is
thestage of
A. Introduction stageB. Maturity
C. Growth
D. Decline
Question 21. The 4 stages of the PLC
A. Growth, introduction, maturity and decline
B. Growth introduction maturity and newC. Introduction, decline, new product,
growthD. Both a and c
Question 22. The new product development process starts with
A. screening
B. idea generation
C. product developmentD. none of the above
Question 23. The process of creating and developing product specifications that
optimizethe function, value and appearance of the product is
A. Product designB. Market design
C. Industrial design
D. None of the above
Question 24. Setting a price at or near competitive levels is
A. Penetrating pricing
B. Parity pricingC. Competition pricingD. Both a and c
Question 25. In advertising, GRP stands for
A. Grand rating pointsB. Growth rating points
C. Gross rating points
D. None of the above
Question 26. Inventory cost is

A. Annual sales/inventory turnover X inventory carrying cost

B. Total sales/inventory carrying costsC. Total costs/annual costD. Both b and c
Question 27. The systematic design, collection analysis, and reporting of data
relevant toa specific marketing situation facing an organization is
A. Market research
B. Marketing research
C. Product researchD. Both a and c
Question 28. In collecting primary data, the two main research instumetns are:
A. Mechanical devices and the telephonic conversation
B. Questionnaire and the mechanical device
C. Questionnaire and the telephonic conversationD. None of the above
Question 29. VMS stand for
A. Vertical marketing system
B. Vertical management systemC. Value marketing systemD. Vertical measuring
system
Question 30. A descriptive thought that a person has about something is called
A. IdeaB. Belief
C. Value
D. Description
Question 31. The collection of businesses and products that make up the company
is
A. Product portfolio
B. Business portfolio
C. Market portfolioD. Both a and c
Question 32. Two or more outlets that are commonly owned and controlled are
A. Business stores
B. Chain store
C. ProductsD. None of the above
Question 33. The practice of using the established brand names of two
differentcompanies on the same product

A. BrandingB. Re branding
C. Co branding
D. None of the above
Question 34. The set of basic values, Perceptions, wants and behaviours learned by
amember of society from family and the important institutions is known as
A. Culture
B. Sub cultureC. AttitudeD. None of the above
Question 35. The total combines lifetime values of all the company's customers is
called
A. Product equity
B. Customer equity
C. Market equityD. Both a and c
Question 36. CRM stands for
A. Cost recovery management
B. Customer relationship management
C. Customer role in managementD. None of the above
Question 37. Adding a standard mark up to the cost of the product is
A. Differentiated pricing
B. Cost plus pricingC. Cost only pricingD. None of the above
Question 38. Human wants that are backed by buying power are called
A. Products
B. Demands
C. MarketsD. Both a and c
Question 39. Stocking the product in as many outlets as possible is called
A. Extensive distributionB. Inclusive distribution
C. Intensive distribution
D. None of the above
Question 40. In marketing, MIS stands for
A. Management information system

B. Marketing information system

C. Market idea systemD. Major information system