Assignment

No1
International Marketing (MKT630)
Topic: GLOBALIZATION OF MARKETS
Marks: 10
LEARNING OBJECTIVES:

The main objective of this assignment is to acquaint students with the concept of
globalization, and with the various dimensions of global businesses.

LEARNING OUTCOMES:

After attempting this assignment, students will grasp the idea of globalization and its
implementations on markets worldwide.

The Case:

One of the most interesting developments of the century is the globalization of markets. It has a
great impact on different factors like economic transactions, organizational processes, and
institutions. This globalization of markets involves the rising interdependency among the world
economies; multinational nature of sourcing, production, importing & exporting, and investment
activities; growing frequency of cross-border trades and funding; and intensified competition.

German automaker Audi appears serious and is taking

aggressive steps to get into the thriving Pakistans
automobile market. The company is taking out all the steps
to structure its business in Pakistan. It has recently signed a
deal with BankIslami in collaboration with its importer
Premier Systems to introduce its brands in the local market.

In the first stage, the German automotive company will make assessment of its acceptance of
cars through exports of Completely Built-up Units (CBU) in Pakistan before establishing its
assembling plant. In the second stage, assessment will be based on the feasibility results.
However, with the new automobile policy accompanied with sufficient room for overseas
players in the local market, foreign brands will observe bright opportunity of investment and
business in the expanding market of Pakistan.

REQUIREMENT:

Being a student of international marketing, what dynamics do you think can force AUDI to grow
its business in the global market specifically in the emerging market like Pakistan? Support your
answer with at least five valid global dimensions. (10Marks)
 IMPORTANT:

24 hours extra / grace period after the due date are usually available to overcomeuploading
difficulties. This extra time should only be used to meet the emergencies and mentioneddue
dates should always be treated as final to avoid anyinconvenience.

IMPORTANTINSTRUCTIONS

Students are advised to study the whole textcarefully.

Try not to include any irrelevant material in thesolution
Try to come up with precise and originalanswers.
Any act of plagiarism like copy paste from internet will result in ZEROmarks.
Assignments reaching after the due date would not be considered.

OTHER IMPORTANT INSTRUCTIONS:

DUEDATE: THURSDAY 17 May, 2017

Make sure to upload the solution file before the due date onVULMS.
Any submission made via email after the due date will not be accepted.

FORMATTING GUIDELINES:

Use the font style Times New Roman or Arial and font size12.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format. Use black and
blue font colors only

REFERENCING GUIDELINES:
UseAPAstyleforreferencingandcitation.ForguidancesearchAPAreference style in
Google and read various websites containing information for better understanding
or visithttp://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

RULES FORMARKING

Please note that your assignment will not be graded or graded as Zero (0),if:
It is submitted after the duedate.
The file you uploaded does not open or iscorrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint,PDFetc.
It is cheated or copied from other students, internet, books, journals etc.