No.

of Printed Pages 4 BM-231

Roll No.

B.Sc. (Hons.) AGRICULTURE

FOURTH SEMESTER EXAMINATION, 2015-16
AGRICULTURAL MARKETING, TRADE & PRICE

Time : 30 Minutes Max. Marks : 40

PART I
Note: Attempt ALL the questions and submit the same within stipulated time.

MCQs/Tick the correct answer/Fill in the Blanks/True-False: 1 x 20 = 20

I- Write the True or False of following :

(a) Market segmentation is not in the interest of the consumer. (T/F)

(b) Marketing mix always remains static. (T/F)

(c) Brand name and trade mark both or the same (T/F)

(d) Packaging helps in selling. (T/F)

(e) The product life cycle is an attempt to recognize distinct stages

in the sales history of a product "This statement is of Philip kotler". (T/F)

(f) Price policy is determined by higher management. (T/F)

(g) Middlemen create utilities. (T/F)

(h) Physical distribution system creates from utility. (T/F)

(i) Sales promotion encourages consumers to buy. (T/F)

(j) World Trade Organization (WTO) was established in year 1895. (T/F)

Fill in the Blanks:

(k) Central Ware Housing was established in the year ................. .................

(l) The route through which agricultural products moves from producer to consumer is known as ..............

(m) A market situation characterized by the presence of few buyers is called ................. ...................

(n) Food corporation of India was born on january, 1, ................. .................

(o) According to AoA, all the countries are required to provide for arrangement for protection of .................

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Tick ( ) the appropriate answer :

(p) Criteria for goods market information is:

(i) Comprehensive (ii) Accuracy
(iii) Relevance (iv) All above

(q) Creation of utility by way of marketing is known as:

(i) Consumption (ii) Production
(iii) Distribution (iv) Exchange

(r) Storage function creates:

(i) Form utility (ii) Possession utility
(iii) Time utility (iv) Place utility

(s) The most common method exist in regulated market is :

(i) Close tender system (ii) Open auction system
(iii) Dara sales (iv) Moghum sale

(t) Promotion mix includes:

(i) personal selling (ii) Advertising
(iii) Sales promotion (iv) Personal selling, Advertising, Sales promotion, Publicity

2. Short Answer type questions: 2 x 10 = 20

(A) Define the followings:

(a) Marketing channel
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(b) Marketing efficiency

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(c) Marketing costs
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(d) Market integration

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(e) Price spread

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(A) Write short notes on :

(f) EXIM policy

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(g) Cooperative marketing

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(h) Risk in marketing

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(i) Contract farming

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(j) Food corporation of India

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BM-231 No. of Printed Pages 2 BM-231
5. What do you mean by marketing efficiency? Briefly discuss the various Roll No.
factors affecting the marketing cost. 15

B.Sc. (Hons.) AGRICULTURE

6. Briefly discuss the marketing functionaries. 15
FOURTH SEMESTER EXAMINATION, 2015-16
AGRICULTURAL MARKETING, TRADE & PRICE

Time : 3.00 Hours Max. Marks : 100

Note : (i) Part-I is in a different sheet. Answer all the questions in the sheet
itself and submit within stipulated time.
(Time: 30 Minutes Max. Marks: 40)
(ii) Part-II: Attempt any FOUR questions.
(Time: 2.30 hrs. Max. Marks: 60)

PART II
Time: 2.30 hrs. Max. Marks: 60
Note: Attempt any Four questions of the following. Each question carry
equal marks.

1. What do you mean by producer surplus? Briefly discuss the various

factors affecting marketable surplus of Agricultural commodities. 15

2. Define Agricultural Marketing: Discuss its subject matter and

importance. 15

3. What are the different reasons for higher marketing costs of form
commodities? What are the different ways of reducing marketing
costs? 15

4. Briefly describe the implications of WTO on Indian Agriculture? Support

your answer with suitable statistics. 15

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