FULL DESCRIPTION

Puregold Price Club, Inc. is a Philippines-based company engaged in the business of trading goods, such as consumer products (canned
goods, housewares, toiletries, dry goods, and food products, among others) on a wholesale and retail basis. The Company operates in
retailing business segment. The Company conducts its operations through a hypermarket known as Puregold Price Club, which offers a
range of food and non-food products, and caters to both retail customers and resellers. The Company has a supermarket chain known as
Puregold Junior, which is operated by its subsidiary Puregold Junior Supermarket, Inc. Its Puregold Extra is the small store format, which
offers a range of goods, comprising the Company's stock keeping units (SKUs) ranging from 3,000 to 5,000. It operates through stores in
various locations. Its store provides products that range from groceries, apparel, household accessories and furniture. It has approximately
280 operating stores and over 20 food service stalls.

Puregold Price Club Inc Company Snapshot

Puregold Price Club Inc operates in the Grocery stores sector. In addition to historical fundamental
analyses, the complete report available to purchase compares Puregold Price Club Inc with three other
companies in this sector in Philippines: Cosco Capital Inc (2015 sales of 116.75 billion Philippine
Pesos [US$2.32 billion] of which 83% was Grocery Retail), Robinsons Retail Holdings Inc (90.88
billion Philippine Pesos [US$1.81 billion] of which 48% was Supermarket Division), and Philippine
Seven Corporation (22.40 billion Philippine Pesos [US$445.55 million] of which 100% was
Merchandise sales).

Sales Analysis. Puregold Price Club Inc reported sales of 97.17 billion Philippine Pesos (US$1.93
billion) for the year ending December of 2015. This represents an increase of 14.7% versus 2014,
when the company's sales were 84.70 billion Philippine Pesos. Sales at Puregold Price Club Inc have
increased during each of the previous five years (and since 2010, sales have increased a total of
234%).

Puregold Price Club Inc. is engaged in wholesale and retail. It has now several retail
stores across Metro Manila and nearby provinces. The first Puregold Price Club Inc.
store located at Shaw Boulevard was established in 1998. With the rise of exclusive
membership on affiliation to exclusive supermarket, Puregold opened its door to the
buying public without membership requirements. This is the birth of continuous
opening of Puregold stores in different parts of Metro Manila and nearby province
like Pampanga, Laguna, Cavite, Bulacan and Rizal. Puregold Price Club Inc., with its
competent employees is continuously serving its customers through its effective
customer service program and competitive price scheme. Its head office is located
at 3rd floor Tabacalera Bldg., 900 D. Romualdez St., Ermita, Manila.

The Philippines retail tycoons and owner of Puregold, Lucio Co and

his wife Susan Co is now considered as the Philippines poorest paid
billionaires as they emulate the legendary investor Warren Buffett as
far as executive compensation is concerned. The Puregold owners
maintained their salaries since the retail chain went public in 2011.

Based upon the latest regulatory filings, Lucio Co pays himsel P6

million a year as chairman while his wife Susan Co who is the vice
chairman of the company has P2.4 million in annual salary. The
companys President Leonardo Dayao made an even modest salary
of P1.95 million a year.

The countrys retail icon followed emulates the legendary Warren

Buffet, who for decades kept his annual salary at a modest
$100,000.

The three top executives of Puregold do not receive any per diem for
board meetings, reserving the grant of P30,000 honorarium for the
non-executive directors.

When compared to some of the countrys retail icon in terms of

compensation, like for example, Mercury Drug President vivian Que
Azcona received P52.6 million in annual salary during the year 2013,
which is eight times bigger compared to the gross income of
Puregolds chairman.

According to the financial statement of the company, the Co couple

also take no salary from their listed holding company, Cosco Capital.
Despite the modest pay of the Co family, their company Puregold
rang out P4.52 billion in net income for 2014, and 7.67 percent of
that amount, about P346 million, should directly accrue to Lucio Co
on account of his personal shareholdings alone.

The wife of Lucio Co, Susan Co had another P291 million on account
of her 6.55 percent personal shareholdings in the retail chain. Based
upon the market value of company, it is now estimated with nearly
P114 billion in market value while the holding company, Cosco
Capital, merited another P64 billion.

Forbes estimated the couples wealth at $1.7 billion, making the Cos
the 12th richest Filipinos for the 2015 list.

VISION

To be the Most Customer-Oriented Hypermart offering a One-Stop Shopping

convenience and Best Value to our Customers.

Sa PUREGOLD, Always Panalo!

MISSION

Our Mission is to Provide Products, Services and Business Opportunities to Every

Filipino Family.

We Establish Lasting Relationship with Our Suppliers and Business Partners.

We Strive to Promote the Personal and Professional Development of our Employees.

We Commit Profitable Results to the Stockholders.

Sa bawat araw, PUREGOLD kasama mo!

VALUES
Sense of Belonging
- Feeling that one has an essential role to play as part of the PUREGOLD family

Customer Service
- Providing products and services that meet the demands and expectations of customers

Dynamism
- Open, adaptive and responsive to the changing environment

Commitment
- Dedicated and conscientious focus on work

Integrity and Loyalty

- Honor, credibility, honesty, dignity, "palabra de honor", "walking the talk"

Lucio L. Co

Mr. Co has been a Director and the Chairman of the Company since it was incorporated in September 1998. He has
been duly elected to hold office as Director for one year and until his successor is elected and qualified. He is also
currently the Chairman of Cosco Capital, Inc., Kareila Management Corporation, Puregold Finance, Inc., PPCI Subic,
Inc., Puregold Duty Free Subic, Inc., Ellimac Prime Holdings, Inc., NE Pacific Shopping Centers Corporation,
Puregold Realty Leasing and Management, Inc. and Pure Petroleum Corp.; President of Bellagio Holdings, Inc.,
Forbes Company, LCCK & Sons Realty Company, Puregold Duty Free, Inc. and Puregold Properties, Inc.; Director of
118 Holdings, Inc., Meritus Prime Distributions, Inc., Montosco, Inc., Nation Realty, Inc., Patagonia Holdings Corp.,
and Premier Wine and Spirits, Inc.; and a member of the Board of Trustees of Adamson University. Mr. Co has been
an entrepreneur for the past 40 years.
Leonardo B. Dayao
President

Mr. Dayao has been a Director and the President of the Company since 1998. He has been duly elected to hold office
as Director for one year and until his successor is elected and qualified. He is also currently the Chairman of PSMT
Philippines, Inc.; President of Cosco Capital, Inc., Puregold Finance Inc. and NE Pacific Shopping Centers
Corporation; Vice-President of Ellimac Prime Holdings, Inc., Bellagio Holdings, Inc., Puregold Properties, Inc. and
VFC Land Resources, Inc.; Director of Fontana Development Corporation, Fontana Resort and Country Club, 118
Holdings, Inc., Ellimac Prime Holdings, Inc., Fertuna Holdings Corporation and Nation Realty, Inc.; and was
previously connected with Ayala Investment and Development Company as Vice-President from 1980 to 1984 and
Bank of the Philippine Islands as Vice-President from 1984 to 1994. Mr. Dayao received a Bachelor of Science
degree in Commerce from the Far Eastern University. He is a Certified Public Accountant. He has also completed
Basic Management Program at Asian Institute of Management and earned units in MBA from University of the
Philippines-Cebu.

Susan P. Co
Vice-Chairman

Mrs. Co has been a Director, Vice-Chairman and Treasurer of the Company since it was incorporated in September
1998. She has been duly elected to hold office as Director for one year and until her successor is elected and
qualified. She is also currently the Chairman of Cosco Price, Inc.; Treasurer of Bellagio Holdings, Inc.; and Director of
Kareila Management Corporation, PPCI-Subic, Inc., Ellimac Prime Holdings, Inc., 118 Holdings, Inc., Meritus Prime
Distributions, Inc., Montosco, Inc., Nation Realty, Inc., Patagonia Holdings Corp., Premier Wine and Spirits, Inc., Pure
Petroleum Corp., Forbes Company, KMC Realty Corporation, Puregold Duty Free, Inc., Puregold Duty Free (Subic),
Inc., NE Pacific Shopping Centers Corporation and Puregold Properties, Inc. Mrs. Co received a Bachelor of Science
in Commerce from the University of Santo Tomas.
Ferdinand Vincent P. Co
Director

Mr. Co has been a Director of the Company since 2003. He has been duly elected to hold office as Director for one
year and until his successor is elected and qualified. He is also the Marketing Director of the Company; President of
Cosco Price, Inc., KMC Realty Corporation, Fertuna Holdings Corporation, 118 Holdings Inc., Meritus Prime
Distributions, Inc., Montosco, Inc., Nation Realty, Inc., Patagonia Holdings Corporation and VFC Land Resources,
Inc.; and Director of Kareila Management Corporation, Bellagio Holdings, Inc., Maxent Investments, Inc., PSMT
Philippines, Inc., Puregold Duty Free (Subic), Inc., Puregold Properties, Inc., Puregold Realty Leasing &
Management, Inc., Premier Wine and Spirits, Inc., Pure Petroleum Corporation, and Ellimac Prime Holdings, Inc. Mr.
Co received a Bachelor of Science degree in Entrepreneurial Management from the University of Asia and the
Pacific.

Pamela Justine P. Co
Director

Ms. Co has been a Director of the Company since 2003. She has been duly elected to hold office as Director for one
year and until her successor is elected and qualified. She also currently the Director of Fertuna Holdings, Inc., 118
Holdings, Inc., Meritus Prime Distributions, Inc., Montosco, Inc., Nation Realty, Inc. Cosco Price, Inc., Ellimac Prime
Holdings, Inc., KMC Realty Corporation, PSMT Philippines, Inc., Bellagio Holdings, Inc., Maxent Investments, Inc.,
Patagonia Holdings Corporation, Premier Wine and Spirits, Inc., Pure Petroleum Corp., Puregold Properties, Inc.,
Puregold Duty Free (Subic), Inc. and VFC Land Resources, Inc. Ms. Co received a Bachelor of Science degree in
Entrepreneurship from Thames International Business School.
Edgardo G. Lacson
Independent Director

Mr. Lacson was elected as an Independent Director of the Company on October 5, 2010 and will hold office until his
successor is elected and qualified. He is currently the Chairman of Metrostore Company, MIL Export Philippines,
Beacon Environmental Management Services; Managing Director of Link Edge; President of MIS Maritime Company,
Safe Seas Shipping Agency, Marine Industrial Supply Company, EML Realty, Employers Confederation of the
Philippines; a Member of the Makati Business Development Council, Philippine Nippon Kyokai Technical, Philippine
Interisland Shipping Association, Makati Zoning Committee, De La Salle Canlubang (International Marine Class
Committee), Management Association of the Philippines, Board of Trustees of Home Development Mutual Fund,
Philippine Petroleum Sea Transport Association (PHILPESTA) and De La Salle University; a Financial Consultant for
the Office of the Vice-President of the Philippines; Consultant for the City Government of Makati and the Board of
Trustees of The Academe; an Honorary Member of the Rotary Club of Diliman, Quezon City and of the Philippine
Chamber of Commerce and Industry; and serves as Independent Director in the Philippine Stock Exchange. Mr.
Lacson received a Bachelor of Science in Commerce from De La Salle University.

Marilyn V. Pardo
Independent Director

Mrs. Pardo was elected as an Independent Director of the Company on October 5, 2010 and will hold office until her
successor is elected and qualified. She is currently the Chief Executive Officer of Asian Holdings Company,
Downtown Properties, Inc., Casa Catalina Company, and Catalina Commercial Properties, Inc. Mrs. Pardo received a
Bachelor of Liberal Arts and an Associates Degree in Business from Assumption College.