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PART -A

INDUSTRY PROFILE

1
OVERVIEW OF REALESTATE INDUSTRY IN INDIA.

Real Estate Industry in India:

The size of the real estate industry in India is estimated by FICCI, to be around US$ 12

billion. This figure is growing at a pace of 30% for the last few years. Almost 80 % of

real estate developed in India, is residential space and the rest comprise office, shopping

malls, hotels and hospitals. This double-digit growth is mainly attributed to the off

shoring business, including high-end technology consulting, call centres and software

programming houses which in 2003-04, is estimated to have accounted for more than 10

million square feet of real estate development. This is the ideal time to invest in the

country as policy makers have begun to emphasize on developing adequate infrastructure

for the country. Real estate companies would also do well to maximize their own

performance and operational efficiency.

The future of the real estate sector in India is going to be guided by two important factors,

namely suitable amendments in the Foreign Direct Investment (FDI) guidelines in

townships, housing, built-up infrastructure and construction development projects as

well as abolition of Service Tax on the construction industry especially the housing

sector. Conversely, if the abolition per se is not possible then drastic modifications in the

existing Service Tax norms is the need of the hour. This Sector is already overburdened

with taxes; any further imposition of taxes in any form would adversely affect the growth

of this sector of the economy.

The importance of the Real Estate sector, as an engine of the nations growth, can be

gauged from the fact that it is the second largest employer next only to agriculture and its

2
size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of the

countrys GDP is contributed by the housing sector. In the next three or four or five years

this contribution to the GDP is expected to rise to 6%. The Real Estate Industry has

significant linkages with several other sectors of the economy and over 250 associated

industries. One Rupee invested in this sector results in 78 paise being added to the GDP

of the State. A unit increase in expenditure in this sector has a multiplier effect and the

capacity to generate income as high as five times. If the economy grows at the rate of

10% the housing sector has the capacity to grow at 14% and generate 3.2 million new

jobs over a decade.

Furthermore, this sector has witnessed a spurt in demand not just in residential property

but also in commercial property. A fast growing area is the I.T. and I.T.-enabled services

along with the BPO boom. Estimates worked out show that 42 million sq. ft. of space will

be required every year till 2008, only in I.T. and I.T.-enabled services especially in the

cities like Bangalore, Chennai, Hyderabad and Pune, which is also now gradually shifting

to North India.

To achieve the much desired growth and development in the Real Estate Segment, FICCI

would like to submit the following 10 points for consideration:

Infrastructure Status to Housing: Infrastructure status should be provided to

housing sector. This will enable easier access to low cost institutional funds as also allow

the sector to tap long term funds.

Real Estate Mutual Funds: The Government should consider setting up of Real

Estate Mutual Funds/ Investment Trusts to provide the much needed support to the cash

3
starved housing sector, similar to the structures adopted for Estate Mutual Funds/

Investment Trusts in developed real estate markets such as, USA, Singapore. Hong Kong,

etc. Real Estate Mutual Funds/ Investment Trusts would be an efficient mode for

providing equity financing as against debt, which is currently the norm for financing real

estate developments in India.

Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of the

transaction. Astonishingly in the Indian context, not only are the rates high, but also the

levy of Stamp Duty is applicable in every subsequent transaction, be it the initial transfer

purchase of land or on further sale of the same land after development or any other

succeeding transaction. Opportunely some states have brought the Stamp Duty down to

between 6-8 %, this should ideally be further brought down to 2-3 % and made uniformly

applicable across all states. However, if the above suggestion is not acceptable then if

stamp duty has already been paid on one transaction, there should be a mechanism in the

law, whereby there is a provision for concession or a system of credit for any subsequent

transactions. This would avoid the resultant cascading effect of Stamp Duty, thereby

reducing the cost of a property. The concept of credit for taxes paid on subsequent

transactions already exists in other statutes such as CENVAT, VAT, Minimum Alternate

Tax (MAT), etc.

Public Private Partnership: There is a need to evolve a regulatory framework that

encourages participation of the private sector in bringing technical and managerial

expertise in formulating and delivery of basic amenities like water, sanitation, sewerage,

transport and electricity.

4
Archaic Laws: Availability of land for housing projects has been constrained by a

variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act,

which must be repealed in all the States. A necessary legal and policy framework has to

be put in place to restrict growth of slums and at the same time to re-develop the slums

into hygienic and livable.

Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time

consuming and make it practically impossible for Housing Finance Institutions (HFIs) to

repossess a dwelling unit financed. HFIs are reluctant to take risk and continue to land

primarily on salaried urban borrowers. Amendment of (National Housing Board) NHB

Act has already been initiated. The implementation process needs to be expedited to bring

in the required changes.

Environmental Impact Assessment Notification: The notification specifies

that no construction activity to be taken up, inspite of the approval of plans by the

Competent Authority, till the environmental clearance has been sought. In cases where

approval has already been granted it is suggested that construction activities should be

allowed. In the intervening period the builder / developer can obtain the environmental

clearance certificate. In the case of the environmental clearance certificate being denied

then appropriate action if necessary and warranted can be taken against the developer /

builder and builder be given time to get clearance before he applies for completion

certificate, otherwise the completion certificate will not be given Furthermore, in the case

of future proposed projects the environmental clearances should be taken by the States

themselves or by the planning bodies and not b individual builders.

5
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent, governs

the procurement of raw land. With the changing investment scenario it has become

necessary to review the existing law, in order to ensure that private developers and

colonizers procure the land directly from farmers and land owners without putting undue

financial burden on State/ Central Governments on land acquisition for public purposes.

Today, a builder is governed by Agriculture Land Ceiling Act even after the land have

been urbanized in the zonal plans / master plans. This makes builders to create several

companies in order to circumvent the archaic laws. It is submitted that once the land has

been urbanized and incorporated in the master plan, then Agriculture Land Ceiling Act

should not apply and builders should be permitted to acquire lands as per their

requirements, for the development of townships.

Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines

are required, particularly in repatriation of funds, clarification on the basic definition of

built-up area, streamlining of Clearance procedures as well as the opening up of the

Retail Segment to FDI. This aspect has been discussed in detail in Section II of this paper.

Service Tax: Service tax in relation to construction of residential complexes having

more than 12 houses have been proposed to be introduced as a new service. However, no

rationale has been provided for exclusion of services in relation to construction of

residential bungalows, which may not form part of residential complexes

6
OBJECTIVE OF THE STUDY

7
OBJECTIVES OF THE STUDY

Project has mainly following objective-

1. To determine the marketing strategies of Supertech Limited.

2. To determine the customers expectations from Supertech Limited.

3. To determine the problems faced by the customers while buying a house.

4. To determine the consumer attitude towards Supertech Limited.

8
SCOPE OF THE STUDY:

The project undertaken makes me able to improve my professional skills and expertise. It

helps me in getting an idea of Real Estate industry and its importance in our life. It

increases my confidence on professional ground by dealing with high profile corporate

that are very hard to convince. As for as companys benefit is concerned, this project

helps company to know its market condition and level of competition. Also it helps in

creating awareness to consumers regarding property documents and in promotion of their

services.

In order to accomplish the objectives of the project a survey has been conducted amongst

customers of the real estate market. The survey is based on questionnaire filling method

and limited to some parts of Gurgaon. The survey is restricted to the information needed

to show legal, technical and financial transparency between project developer and

customer.

9
INDUSTRY PROFILE

10
OVERVIEW OF REALESTATE INDUSTRY IN INDIA.

Real Estate Industry in India:

The size of the real estate industry in India is estimated by FICCI, to be around US$ 12

billion. This figure is growing at a pace of 30% for the last few years. Almost 80 % of

real estate developed in India, is residential space and the rest comprise office, shopping

malls, hotels and hospitals. This double-digit growth is mainly attributed to the off

shoring business, including high-end technology consulting, call centres and software

programming houses which in 2003-04, is estimated to have accounted for more than 10

million square feet of real estate development. This is the ideal time to invest in the

country as policy makers have begun to emphasize on developing adequate infrastructure

for the country. Real estate companies would also do well to maximize their own

performance and operational efficiency.

The future of the real estate sector in India is going to be guided by two important factors,

namely suitable amendments in the Foreign Direct Investment (FDI) guidelines in

townships, housing, built-up infrastructure and construction development projects as

well as abolition of Service Tax on the construction industry especially the housing

sector. Conversely, if the abolition per se is not possible then drastic modifications in the

existing Service Tax norms is the need of the hour. This Sector is already overburdened

with taxes; any further imposition of taxes in any form would adversely affect the growth

of this sector of the economy.

The importance of the Real Estate sector, as an engine of the nations growth, can be

gauged from the fact that it is the second largest employer next only to agriculture and its

11
size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of the

countrys GDP is contributed by the housing sector. In the next three or four or five years

this contribution to the GDP is expected to rise to 6%. The Real Estate Industry has

significant linkages with several other sectors of the economy and over 250 associated

industries. One Rupee invested in this sector results in 78 paise being added to the GDP

of the State. A unit increase in expenditure in this sector has a multiplier effect and the

capacity to generate income as high as five times. If the economy grows at the rate of

10% the housing sector has the capacity to grow at 14% and generate 3.2 million new

jobs over a decade.

Furthermore, this sector has witnessed a spurt in demand not just in residential property

but also in commercial property. A fast growing area is the I.T. and I.T.-enabled services

along with the BPO boom. Estimates worked out show that 42 million sq. ft. of space will

be required every year till 2008, only in I.T. and I.T.-enabled services especially in the

cities like Bangalore, Chennai, Hyderabad and Pune, which is also now gradually shifting

to North India.

To achieve the much desired growth and development in the Real Estate Segment, FICCI

would like to submit the following 10 points for consideration:

Infrastructure Status to Housing: Infrastructure status should be provided to housing

sector. This will enable easier access to low cost institutional funds as also allow the

sector to tap long term funds.

Real Estate Mutual Funds: The Government should consider setting up of Real Estate

Mutual Funds/ Investment Trusts to provide the much needed support to the cash starved

12
housing sector, similar to the structures adopted for Estate Mutual Funds/ Investment

Trusts in developed real estate markets such as, USA, Singapore. Hong Kong, etc. Real

Estate Mutual Funds/ Investment Trusts would be an efficient mode for providing equity

financing as against debt, which is currently the norm for financing real estate

developments in India.

Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of the

transaction. Astonishingly in the Indian context, not only are the rates high, but also the

levy of Stamp Duty is applicable in every subsequent transaction, be it the initial transfer

purchase of land or on further sale of the same land after development or any other

succeeding transaction. Opportunely some states have brought the Stamp Duty down to

between 6-8 %, this should ideally be further brought down to 2-3 % and made uniformly

applicable across all states. However, if the above suggestion is not acceptable then if

stamp duty has already been paid on one transaction, there should be a mechanism in the

law, whereby there is a provision for concession or a system of credit for any subsequent

transactions. This would avoid the resultant cascading effect of Stamp Duty, thereby

reducing the cost of a property. The concept of credit for taxes paid on subsequent

transactions already exists in other statutes such as CENVAT, VAT, Minimum Alternate

Tax (MAT), etc.

Public Private Partnership: There is a need to evolve a regulatory framework that

encourages participation of the private sector in bringing technical and managerial

expertise in formulating and delivery of basic amenities like water, sanitation, sewerage,

transport and electricity.

13
Archaic Laws: Availability of land for housing projects has been constrained by a

variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act,

which must be repealed in all the States. A necessary legal and policy framework has to

be put in place to restrict growth of slums and at the same time to re-develop the slums

into hygienic and livable.

Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time

consuming and make it practically impossible for Housing Finance Institutions (HFIs) to

repossess a dwelling unit financed. HFIs are reluctant to take risk and continue to land

primarily on salaried urban borrowers. Amendment of (National Housing Board) NHB

Act has already been initiated. The implementation process needs to be expedited to bring

in the required changes.

Environmental Impact Assessment Notification: The notification specifies that no

construction activity to be taken up, inspite of the approval of plans by the Competent

Authority, till the environmental clearance has been sought. In cases where approval has

already been granted it is suggested that construction activities should be allowed. In the

intervening period the builder / developer can obtain the environmental clearance

certificate. In the case of the environmental clearance certificate being denied then

appropriate action if necessary and warranted can be taken against the developer / builder

and builder be given time to get clearance before he applies for completion certificate,

otherwise the completion certificate will not be given Furthermore, in the case of future

proposed projects the environmental clearances should be taken by the States themselves

or by the planning bodies and not b individual builders.

14
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent, governs the

procurement of raw land. With the changing investment scenario it has become necessary

to review the existing law, in order to ensure that private developers and colonizers

procure the land directly from farmers and land owners without putting undue financial

burden on State/ Central Governments on land acquisition for public purposes. Today, a

builder is governed by Agriculture Land Ceiling Act even after the land have been

urbanized in the zonal plans / master plans. This makes builders to create several

companies in order to circumvent the archaic laws. It is submitted that once the land has

been urbanized and incorporated in the master plan, then Agriculture Land Ceiling Act

should not apply and builders should be permitted to acquire lands as per their

requirements, for the development of townships.

Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines are

required, particularly in repatriation of funds, clarification on the basic definition of

built-up area, streamlining of Clearance procedures as well as the opening up of the

Retail Segment to FDI. This aspect has been discussed in detail in Section II of this paper.

Service Tax: Service tax in relation to construction of residential complexes having more

than 12 houses have been proposed to be introduced as a new service. However, no

rationale has been provided for exclusion of services in relation to construction of

residential bungalows, which may not form part of residential complexes

15
COMPANY PROFILE

16
SUPERTECH PROFILE

Supertech Group, founded in 1988, has set new trends and benchmarks of architectural

excellence in the contemporary global scenario. An ISO 9001:2000 certified company;

Supertech has successfully completed 20 years in real estate business and today it has

revolutionized the real estate arena. Under the dynamic and pragmatic leadership of Mr.

R.K.Arora, Chairman & CMD and experienced Board Members, Supertech Group is

scaling new heights and touched the Supertech Limited of excellence. Their vision and

entrepreneurial acumen and have taken the group to the greater heights.

All this dedication and commitment has enabled us to receive the coveted UdyogRatan

Award, 2001 for unparalleled contribution to this area. The greatest contributory factor

to this landmark achievement is the vision of Mr. R.K. Arora whose entrepreneurial skills

and business acumen have steered the group diligently on a growth path. Mr. Arora has

also been bestowed with Excellence Award for the year 2001 for his outstanding

contributions to real estate industry.

Supertech Group has already converted more than 33 million sq. ft. area of residential

and commercial entity into architectural landmarks and more than 36 projects that

accommodates nearly 30000 families. Its various projects viz. Residential & Commercial

Townships, Shopping Malls, Hotels and IT Parks have either completed or about to

complete. We are inspired by our clients to endeavour the dreams turning into reality. Our

commitment to deliver quality with aesthetic design surges ahead with the enterprising

vision of creating value through excellence. Our world class architecture shows true

modern lifestyle.

17
Board Of Directors

R K Arora

Chairman& Managing Director

Dear Friends,

Our conglomerate has always believed when the going gets tough, the tough gets

going. Thus, Supertech is always prepared to meet the challenges posed by time and

changing aspirations. Aptly backed by the strong networks of suppliers, craftsmen and

designers, our buildings and complexes are landmarks in their respective locations. Our

R&D includes working increasingly in various topologies on the one hand, and the

dynamics of the technologies on the other. This is what helped us continuously orient and

reorient synergies of design and materials to dedicated uses.

I hope that the following year will be one with greater achievements, like the one gone

by. All the best.

Board of Directors

SangitaArora MohitArora Anil Sharma R K Anand G L Khera

JMD Director Director Director Director

VikasKansal Pradeep Kr. Goel

Director Director

18
DEPARTMENTS IN SUPRETECH LIMITED

1. Marketing And Sales


2. Human Resource Management
3. Customer Relationship Management
4. Information Technology
5. Finance

DEPARTMENTS OF THE COMPANY

An organizational chart of a company usually shows the managers and sub-workers who
make up an organization. It also shows the relationships between directors : managing
director chief executive officer: various departments... It is follows in this company:

CMD: R.K.
JMD: SANGEETA

DIRECTORS
MOHIT PRADEEP

G.L. KHERA P.K. GOEL VIKAS

19
HISTORY

Supertech Group was founded in 1988. We developed some of the modern and finest

residential and commercial complexes in Delhi, National Capital Region (NCR) and new

urban settlement like Meerut, Moradabad, Haridwar and Rudrapur. Since our inception

we have been responsible for the development of many of Delhis other well known

urban housing colonies.

Our foray into real estate and construction industry led to the creation of various

landmark real estate projects. Crossings Republik, Emerald Court, Avant-Garde, Shopprix

Mall are few examples. Our residential townships have all the modern and essential

facilities, which includes commercial and retail properties in a modern city infrastructure

with schools, hospitals, hotels and shopping malls.

This Group has crafted architectural masterpieces like Emerald Court at Sector 93,

NOIDA and High End Residential Project with 7 star living facilities at Sector-34

NOIDA and a 7, 00000 square feet commercial hub, The Pentagon Mall in Haridwar.

Supertech Group had tied up with an MNC Group to set up a 5 star Hotel at Rudrapur,

Uttarakhand and a major health care company to open medical facility outlets in different

format at all the projects developed by the Group

PHILOSOPHY

Supertechs business philosophy derives its core strength from a firm belief that it lays

stress on induction of state-of-the-art engineering techniques and use of top quality

materials in construction projects. This results in the cost effective and holistic solutions

20
specific to contemporary standards for residential complexes and business centres.

Supertech with its unparalleled business approach & vision is consistently working to

create value for its customer and business partners. Using human resource and by

harnessing the technological prowess, today Supertech, is all set to expand its real estate

operations and create edifices that will be the benchmark of architectural finesse.

The Supertech Group is uniquely committed to serving our clients. We place the financial

safety, comfort and success of our investors second to none. They enjoy direct access to

our Mr. R.K. Arora (CMD) and our management team. Our group founded on

establishing trust and long-term relationship. As a result, most of our investors have been

with us for two decades, and more than 80 percent have invested in multiple projects.

We have in our credit over 7.5 million sq.ft.of construction both in residential and

commercial sector and these have been acknowledged as value products in terms of

quality, aesthetics, overall planning, finishing and timely possession. Group is endowed

with impeccable foresight, enviable expertise and innate acumen providing cost effective

and holistic solutions to the real estate and construction world.

CSR

Supertech Group has defined its social responsibility to contribute in the development

and growth of the society. This also created a social responsibility to our Group to return

it back a certain share to the society. Supertech is aware about its responsibilities for the

society and has taken various measures to transform social and economic issues across

various segments.

21
Initiatives

Supertech provides public amenities like running of community centres, adoption and

maintenance of parks and walkways where families spend time together further enriching

their lives.

We fulfill the need of the project area and CSR programmes are developed keeping in

mind the identified need.

Provision of ample greenery and open space at our residential projects.

Social responsibility is about giving something back, and we do this with every project

we take on.

We give our clients a place to live, work and flourish.

We build developments that enhance their surroundings, that enrich peoples lives.

Our projects stimulate investment and create jobs.

We take care of our human resource and provide all basic amenities at project sites.

QUALITY POLICY

Supertech Group has been awarded an internationally recognized ISO 9001:2001

certification and UdyogRatan Award for its quality standard. Supertech Group is

constantly working towards creating new benchmarks of architectural excellence in the

contemporary global environment. In this new environment, the demand for multi-faceted

real estate development has become crucial for keeping pace with the progress.

22
Capitalizing on these demand dynamics, we at Supertech Group have always taken new

initiatives and emerged as one of the prominent entities.

Supertech introducing quality into every aspect of the Company ranging from Process,

Human Resource, Technology and Services to create an all-encompassing quality

culture.Developing collective willingness towards the discipline of doing things right by

using perfect planning & state of the art technology and delivering highest quality

Standard to the clients.Our strong Quality Consciousness and quest for continuous up

gradation for ultra modern life-style and luxurious living standard. Our clients interests

are paramount priority for us. We want all our clients' investment to be safe & profitable.

We always try to research, innovate and improve on service quality. We also provide the

most accurate information and added value in order to fulfill our clients demands.

23
SUPERTECH PROJECTS IN GURGAON

Araville
48 Canvas
Hues
Basera
Aadri
Hilltown
Hill Crest
Officer's Enclave
Azalia
Scarlet Suites

24
ARAVILLE

Green is where your heart is

STARTS FROM
Rs. 81,58,500

LOCATION
Sector-79, Gurgaon

EMI STARTS FROM


Rs. 68,074

COMPLETION DATE
Late 2016

Welcome to Araville, a 10 acre residential development nestled in the


foothills of the Aravallis. A unique concept, Araville brings together the
best of urban living with the joys of nature. In fact, it's so close to the
greens, that 'home' gets a whole new definition here.

WELCOME GREEN.

A premium residential development, Araville offers a range of 2/3/4


BHK apartments spread on lush green open environs. Wide open
windows, thoughtful architecture and feature-rich interiors make room
for homes that are practical and nature-friendly.

Just like at the Aravallis, one of the India's oldest mountain ranges
that's home to life in its entire natural splendor; green, wild,
uninhibited, soothing to the eyes and serene to the senses. Not
surprisingly, for urban dwellers that look for an escape into the greens,
the Aravallis is a perfect gateway. And that gateway becomes more

25
special when it turns into a home. A haven one can come back to
everyday, in the lap of greens.

Araville, nestled next to the Aravallis in Sector 79 Gurgaon, is an ode to


the mountain range and its lush glory. It is a concept that brings
together the best of urban living with the joys of Nature. In fact, it's so
close to the greens, that 'home' gets a whole new definition here. Much
more that just concrete created from cold blue-prints, it alludes to the
vibrancy and character of the greens.

26
48 CANVAS

Make your Plush haven Amidst lush Abundance.

STARTS FROM
Rs. 1,91,86,000

LOCATION
Sector 79, Gurgaon

EMI STARTS FROM


Rs. 1,50,670

COMPLETION DATE
Late 2016

Living serenely amidst scenic hills is an experience unmatched. But


residing in ultra-luxury in the lap of picturesque hills is a thing to die
for. Araville, the picture perfect residential haven in the Aravillies
mountain range, now presents 48 Canvas. 48 limited edition 'bare
shell' spaces at Sector 79, Gurgaon.

Nestling in the lap of the stately Aravallis mountain range. A place that
breathes in fresh mountain air and is alive with exotic flora and fauna.
A land where there is nothing between you and nature, courtesy a
whopping 10 acre green belt just facing the project. Go ahead; prepare
to create your haven amidst the greens.

YOUR DREAM HOME. THE WAY YOU WANT.

48 Canvas is a place where 'bare shell' spaces await. Land that lie
there all bare, looking forward for you to come, turn them into
magnificent homes, exactly in the manner you desire. Its like the old

27
days, when we used to buy land and construct our home as per our
choice. Here, you can choose the shape of the house. Fuss over the
colour of the oil paint. Pick your own electric lights and do much more.
In other words, at 48 Canvas you can create your home the way you
want.

Addresses like 48 Canvas aren't easy to find. Designed for the crme
de la crme of society. It's a possession meant for the privileged.

28
AADRI, GURGAON

Welcome to Aadri, Gurgaon

STARTS FROM
Rs. 76,83,000

LOCATION
Sector 78 & 79, Gurgaon

EMI STARTS FROM


Rs. 60,336

COMPLETION DATE
2018

Do you dream of living in the pristine hills of Aravalli? Do you long for a
place where spectacular mountain views make your spirit soar? To be
awakened by the rustle of cool breezes blowing through pines and firs?
Or to have them as neighbors? Perhaps your dream is to start a new
life in friendly community with a sense of history? Or just want to
unwind in a place where the night sky is crystalline, the air is pure, the
pace relaxed?

These questions remain unanswered. But still they never fade away.
They become a constant reminder to get rid of the maddening hustle
bustle of a city life. And you pacify your soul by saying, one day you'd
surely be in the hills.

At Aadri, we believe that home is a place that reflects you. Your nature
and your inclination towards nature. Its proximity to Aravalli suggests
that nothing will come in between you and the hills. At Aadri, the open

29
space strategy demonstrates the connective role of green routes and
spaces in the masterplan. The four clusters of the masterplan are each
centered around a central open space. This allows for equitable
distribution of leisure opportunities in the various residential clusters
while ensuring that open space is available to residents within a 5
minute walking radius.

So, come and live your natural dreams here.

Indulge into the pure and unblemished allure of low-rise floors


completely enveloped by scenic hills. Where every inch of space has
been designed to give you the best of living. These Stilt + 3 floors also
come with stilt parking and dedicated Lifts to service each floor.

Get ready to be mesmerized with its serene ambience as these low-rise


floors are nothing less than a living paradise.

30
HILL CREST

The High of contemporary lifestyle enveloped by natural splendor

STARTS FROM

Rs. 63,72,000

LOCATION

Sector 2, Gurgaon - Sohna Road

EMI STARTS FROM

Rs. 50,064

COMPLETION DATE

2018

Millennium City Gurgaon - one of the Alpha cities in the country is fast moving to a

population that's cosmopolitan, a work force that's well-travelled and a lifestyle at par

with the world's best.

Next to an educational hub, just off a fast turning into a realty hot-spot, the Gurgaon-

SohnaRoad, is a new-age development spanning across more than 140 acres. This mega

development Hill Town offers an enviable connectivity, meticulous planning and

execution by some of the finest in the business today.

31
At the heart of this landmark destination is your dream abode. Supertech presents, Hill

Crest Floors, an independent 3 bedroom private paradise with unobstructed views of the

lush landscape facing picturesque mountains for eternity.

Features

1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance
7 Play Area
8 Hi-speed Elevators
9 Power Back-up
10 Open Landscape
11 Jogging Track
12 Party Lawn

32
HILL TOWN ( HILL VIEW)

Welcome to Hilltown, Gurgaon

STARTS FROM

Rs. 47,52,000

LOCATION

Sector 2, Gurgaon - Sohna Road

EMI STARTS FROM

Rs. 37,318

COMPLETION DATE

Dec 2017

A premium Hill View residence is your home in the lap of nature. A part of the lush 140

acre development, these residences are the perfect ode to nature inspired living. With the

majestic hills greeting you each morning to mesmerizing sun sets, your charmed life

begins here with peace and tranquility unlike any other. Come, indulge in something

never heard of.

Experience expansive mountains, nature, clean air and greenery at your very own home

at Hill Town, giving a whole new dimension to luxury living with this one-of-a-kind

33
project. At Hill Town space abounds everywhere, and the super sized rooms with well

appointed windows provide uninterrupted views of the spectacular Aravalli range. From

independent villas & plots, to premium residential housing for the social ones or

independent floors for those who value their privacy over anything else, we have

something for all. Living at Hill Town, has its own share of perquisites. A lifestyle that

resembles a resort, retail & commercial establishments, security of a gated community

and the camaraderie of the like-minded. Welcome to your new life!

Features

1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance

Play Area
7 Hi-speed Elevators
8 Power Back-up
9 Open Landscape
10 Jogging Track
11 Party Lawn

34
OFFICERS ENCLAVE

STARTS FROM

33,59,000

LOCATION

Gurgaon

EMI STARTS FROM

33,536

COMPLETION DATE

Aug-2019

Supertech presents Officers Enclave, a picture perfect home located inside its glorious

project, Hill Town. Officers Enclave is an aordable living concept specially designed to

rede-ne living for retired or serving government ocials. It is an abode with excellent

amenities in the ethereal vicinity of Gurgaon which shares entertainment centre, excellent

healthcare facilities and reputed educational institutes.

Features

1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance

35
7 Play Area
8 Hi-speed Elevators
9 Power Back-up
10 Open Landscape
11 Jogging Track

Party Lawn

36
CAPE TOWN

Overview

Redefining wonderful living with a 4-sided open campus.

Spread out over approx 50 sprawling acres.

Well appointed apartments with modern conveniences.

A world-class leisure and residential community spread out over approx 50 sprawling

acres, CapeTown has been envisioned as a complete, self-contained campus area built

around the best of the facilities where every home is designed to the most demanding

standards.

8 Variants of well planned (2,3,4 bedroom) apartments and penthouse towers, Luxury

Villas spread over a green area, CapeTown from Supertech is one of the best housing

developments in the city.'

CapeTown will comprise of upscale, well appointed apartments with modern

conveniences such as a clubhouse, jogging track, swimming pool and more.

Features

What's Special- 82% open landscaped area

- 4 sided open vastu friendly Plot

- 100 Acre adjoining city greens

- In-house clubs with exclusive facilities

- 24 hour water & power supply

37
- Metro Connectivity

- Jogging track

- Extensive sports facilities (swimming, basketball, volleyball, badminton, tennis etc.

- Gymnasium

- Herbal and Medicine Plantation

- Massage therapy

Extensive sports facilities(including basketball, volleyball, badminton, tennis etc.)

Swimming pool, Health Club, Medical Centre, Ayurvedic Massage Centre

Round the clock customer care

Reticulated gas supply to every kitchen

Shopping complex with in the complex

Ample parking space

Well-designed complex with beautiful landscape

Jogging Track, Gymnasium, Harbal and Medicine Plantation, Massage therapy

within the campus.

A well equipped beauty salon run by professionals to give you the very best.

A club house with luxury elements that will help you be you when you need the

break

38
ECOCITY

Overview

The roofs and walls, pergolas and water features, vegetation and choices of

materials are all intended to create a micro-climate of a moderated, comfortable

environment.

Ecociti incorporates ecologically responsive urbanism at work in which the environments

behind and between buildings are as important as the buildings themselves, and in which

energy, water and resources are conserved whilst maintaining human comfort and

nurturing the spirit.

The roofs and walls, pergolas and water features, vegetation and choices of materials are

all intended to create a micro-climate of a moderated, comfortable environment. The

architecture of the complex is incorporates features of a high level of environmentally

responsible design. The buildings in Ecociti shall have natural ventilation system, use of

renewable energy through solar panels and utilization of other recycled material.

Also we have studio apartments - EcoSuites in the complex.

Features

What's Special

- Committed to eco-centrism, Ecociti is about living the way nature wants you to.

- Creation of a micro-climate of a moderated environment.

- Use of anaerobic digestor for reduction of methane gas.

39
82% open landscaped area

2 Central Park of 3 acres & 2 Acres each within the complex

Surrounded by 2 lush green sector parks

In-house club with exclusive facilities

Swimming pool, Health Club

Badminton Court, Tennis Court & Amphitheatre

24 hour water & power supply

Reticulated gas supply to every kitchen

Shopping complex next to the complex

Close to Sector-18, the entertainment hub of Noida

Minutes away from reputed educational institutions like Amity, APJ, DPS etc.

Vaastu friendly fengshui layout & design

Ample parking space

Well-designed complex with beautiful landscape

Located at Noida-Greater Noida Expressway

Structure: Earthquake Resistance R.C.C. frame structure & non-load bearing

brick walls

40
Communication & Security System

Intercom: Intercom facility in all flats connected with security

Security: Guard room at main Entrance for Efficient manual

Garbage shoot

FFS: Each & Every tower will be well equipped with Fire Suppression System

(a) Dry: The Fire extinguishers will be available at each floor.

(b) Sound: The Fire Alarm System will be available at each Floor

(c) Wet: The provision of Wet Pipe line at each floor.

41
34 PAVALLION

Overview

Adjoining Noida City Center Metro Station

International PGA standard 18 hole golf course nearby.

Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.

Supertech presents AMBER HEIGHTS, ARISTO HEIGHTS and AZURE HEIGHTS at

34 Pavilion, Noida where you will find fully loaded 2 and 3 bedroom apartments well

connected with Delhi Metro.

It is situated in the heart of Noida and just 2 kms. from Noida Golf Course. It is minutes

drive from entertainment hub of Sector 18, Educational Institutes like AMITY, APEEJAY

and DPS are within the reach.

For recreation, you can join your friends at charmwood Club or Cappuccino Hut,

especially designed to suit your life style.

So now you can't miss a single fine moment of life.

Features

What's Special

- Four side open Condominiums

- Adjoining Noida City Center Metro Station

- Huge open landscaped area

42
- Eco friendly environment

- 100% power back-up

- Vaastu friendly fengshui layout & design

Centrally located at sector-34 in the heart of Noida

Charm wood club with gymnasium, spa and other facilities

Cappuccino hut - a place to connect

Ample parking space

Acres of green within the complex

Artificial water bodies with landscaped gardens

International PGA standard 18 hole golf course near by

Close to sec-18-the entertainment hub of NOIDA

Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.

Gated community lifestyle

High speed elevators in all towers

CCTV Surveillance

Boom barrier for seprate entry & Exit

In-house maintainance agency for up keeping of the compound

43
44
APEX TOWERS

Overview

Located at the main Noida Expressway.

Part of the fully developed Emerald Court campus with numerous families

already residing.

Exclusive swimming pool and club house.

Apex Towers situated in Emerald Court on the Greater NOIDA Expressway, combines

both sense and sensibility to give you your money's worth and more. Just 5 minutes away

from Delhi this apartment block is the tallest in the vicinity. Facing a 40 acre City Park

the homes in this project boast of a beautiful view along with the proximity of serene

surrounding to stretch or have fun with friends and family. The location boasts of several

other advantages like the proximity to various leading schools like Step-By-Step,

Mayoor, Lotus Valley, AMITY University and an upcoming multi-specialty hospital right

across the road.

A home at Apex Tower comes with the added benefit of a swimming pool with in the

compound. The residents are also provided with a club house that offers the very best in

class and service. Here, living is all about adding style to your life!

And the best news is that the price for this high rise is not steep. Extremely affordable,

these luxuriously designed and perfectly built apartments are available at very attractive

prices!

45
Features

What's Special

- On the main NOIDA Expressway

- Just 5 Minute Drive from Delhi

- 24 hour water & power supply

- Facing 40 acre city park

- Vaastu friendly fengshui layout & design

On the main NOIDA Expressway

Well-designed complex with beautiful landscape

Just 5 Minute Drive from Delhi

Part of the fully developed EMERALD COURT campus with numeral families

already residing

Facing 40 acre city park

Vaastu friendly layout & design

Close to Sector-18, the entertainment hub of Noida

Exclusive swimming pool & club house

Leading schools like Step-By-Step, Mayoor, Lotus Valley, AMITY University

in close proximity

Next to the upcoming multi-specialty hospital

46
State-of-art shopping area within the complex

24 hour water & power supply

Security System with intercom, CCTV system

47
PART -B
RESEARCH METHODOLOGY

48
RESEARCH METHODOLOGY

What is research?

Research can be defined as a scientific and systematic search for pertaining information

on a specific topic. We define research as the systematic design, collection, analysis and

reporting of data and findings relevant to a specific situation facing the company. The

main aim of research is to find out the truth which has not been discovering yet.

OBJECTIVES OF THE STUDY

Project has mainly three following objective-

a. To determine the customers perception.


b. To determine the customers expectations.
c. To determine the problems faced by the customers while buying a house.

SCOPE OF THE STUDY :

The project undertaken makes me able to improve my professional skills and expertise. It

helps me in getting an idea of Real Estate industry and its importance in our life. It

increases my confidence on professional ground by dealing with high profile corporate

that are very hard to convince. As for as companys benefit is concerned, this project

helps company to know its market condition and level of competition. Also it helps in

creating awareness to consumers regarding property documents and in promotion of their

services.

In order to accomplish the objectives of the project a survey has been conducted amongst

customers of the real estate market. The survey is based on questionnaire filling method

49
and limited to some parts of Gurgaon. The survey is restricted to the information needed

to show legal, technical and financial transparency between project developer and

customer.

TYPE OF RESEARCH: - Exploratory and Descriptive.

Exploratory research is a type of research conducted because a problem has not been

clearly defined. Exploratory research helps in determine the best research design, data

collection method and selection of subjects. Given its fundamental nature, exploratory

research often concludes that a perceived problem does not actually exist.

Its seeks to find out how people get along in the setting under question, what meaning

they give to their actions, and what issues concern them. The goal is to learn what is

going on here?

On the other hand Descriptive research is aimed to find the complete description about

an existing problem or phenomenon.

RESEARCH DESIGN:-

A survey research method was the basic research design. I interact with personally to

people through questionnaire filling method. Questionnaire is having questions regarding

the respondents basic information such as contact details, designation, what type of

information they want from real estate project developer and Government, what type of

documents they check while buying or searching property.

DATA COLLECTTION METHODS:-

50
1. Primary data are collected through questionnaire method which is design to keep in

view the objective of the study.

2. Secondary data is collected through internet sources, research papers, and published

reports by various institutions.

SAMPLE DESIGN:-

Sample size of this study is 50 consumer of the Gurgaon city who try to buy or search a

flat, plot or farm house to buy and want to invest their money in real estate sector.

DATA PROCESSING:-

Daily data was entered into MS-Excel sheets. After the exhaustion of the specified

geographical area this data was analyzed using graphical and tabulation techniques. The

data sheets mentioned here are attached in the annexure of the report.

PRIMARY DATA:

Primary data is collected through the well managed questionnaire from Gurgaon city.

SECONDARY DATA:

Source of secondary data is various news paper , research paper , television and from

various real estate websites.

51
DATA ANALYSIS

52
1. What is your occupation?

response
Govt job 11
Private job 23
Self employed 12
Professional 4

response

25

20

response
15

10

0
Govt job Private job Self employed Professional

Interpretation As per table and graph there are 11 respondents are in government
sector , 12 respondents are self employed , 4 respondents are professionals and majority
goes towards respondents who are in private job.

53
2. What is your marital status ?

response
Married 31
Un-married 19

response

Married
Un-married

Interpretation As per table and graph there are 31 respondents are married and 19
respondents are unmarried.

54
3. Monthly income ? (in thousand per month )
response
20,000-30,000 12
31,000-40,000 27
41,000-50,000 8
51,000-above 3

response

30

25

20 response

15

10

0
20,000-30,000 31,000-40,000 41,000-50,000 51,000-above

Interpretation As per table and graph there are 12 respondents have income slab of
20K to 30K , 27 Respondents belongs from the income slab of 31K to 40K , 8
respondents are from income slab of 41K to 50 K and 3 respondents are from income
slab of 51 K to above.

55
4. Presently lives in house ?
response
Rented 31
Own- houses 19

response

Rented
Own- houses

Interpretation As per table and graph there are 31 respondents have rented house and
19 respondents have own houses.

56
5. Do you have your own plot ?
response
Yes 13
No 37

response

Yes
No

Interpretation As per table and graph there are 13 respondents have own plot and 37
respondents dont have.

57
6. What type of flat/house you prefer ?
response
1BHK 17
2BHK 19
3BHK 11
4BHK 3

response

20
18
16
14
response
12
10
8
6
4
2
0
1BHK 2BHK 3BHK 4BHK

Interpretation As per table and graph there are 17 respondents are in favor of 1BHK,
19 Respondents says 2 BHK, 11 Respondents prefer 3 BHK and 3 respondents are in
favor of 4 BHK.

58
7. What is your budget for your plot preference ?
response
10 to 20 lakh 19
20 to 35 lakh 17
35 to 50 lakh 11
50 above lakh 3

response

20
18
16
14
response
12
10
8
6
4
2
0
10 to 20 lakh 20 to 35 lakh 35 to 50 lakh 50 above lakh

Interpretation As per table and graph there are 19 respondents are from the category of
10 to 20 lakh , 17 respondents says 20 to 35 lakh , 11 respondents says 35 to 50 lakh and
3 respondents have 50 lakh or above for plot preference.

59
8. What type of payment plan you want?
response
TLP Payment Plan 9
15% Discount Plan 5
25% discount Plan 7
Down payment 29

response

30
25
20
15
response
10
5
0
n

an

t
en
la

la

Pl
tP

tP

ym
nt
en

un

pa
ou
co
ym

sc

n
is

ow
Pa

di
D

D
%
%
P
TL

25
15

Interpretation As per table and graph there are 9 respondents are in favor of TLP
payment plan, 5 respondents says 15% Discount plan , 7 respondents says 25% discount
plan and 29 respondents are in favor of down Payment .

60
9. Size of your plot preference?
response
86 (per sqr yard) 17
100 (per sqr yard) 19
126 (per sqr yard) 11
164 (per sqr yard) 3

response

20
18
16
14
12
10
8 response
6
4
2
0
)
)

)
rd

rd

rd

rd
ya
ya

ya

ya
qr

qr

qr

qr
s

s
er
er

er

er
(p
(p

(p

(p
86

4
10

12

16

Interpretation As per table and graph there are 17 respondents are in favor of 86(per
sqr yard) plot, 19 respondents says 100(per sqr yard) plot, 11 respondents says 126(per
sqr yard) plot and 3 respondents are in favor of 164(per sqr yard) plot.

61
10.What type of plot you prefer for your house ?
response
Park facing 29
Front face 5
Corner side 7
On road 9

response

30

25

20 response

15

10

0
Park facing Front face Corner side On road

Interpretation As per table and graph there are 29 respondents prefer park facing
location , 5 respondents prefer front facing house , 7 respondents prefer corner side and 9
respondents prefer on road location.

62
11.What type of plot you prefer from following ?

response
BDA approved 41
Non BDA approved 9

response

BDA approved
Non BDA approved

Interpretation As per table and graph there are 41 respondents are in favor of BDA
approved plot and 9 respondents says yes for non BDA approved plot.

63
12.Purpose of purchasing plot?

response
Living 29
Investment 21

response

Living
Investment

Interpretation As per table and graph there are 29 respondents says for living purpose
and 21 respondents says for investment purpose.

64
13.Belongs to ?

response
Urban area 9
Rural area 41

response

Urban area
Rural area

Interpretation As per table and graph there are 9 respondents belongs from Urban
Area and 41 respondents are from Rural area.

65
14.In which face you want your plot ?

response
Phase-I 29
Phase-II 21

response

Phase-I
Phase-II

Interpretation As per table and graph there are 29 respondents are in favor of phase-I
and 21 respondents are favor of Phase II .

66
15.In which city you want your plot ?

response
Gurgaon 21
Noida 22
meerut 7

response

Gurgaon
Noida
meerut

Interpretation As per table and graph there are 21 respondents prefer gurgaon , 22
respondents says Noida and 7 respondents prefer meerut location for plot.

67
16.Customer demand for site visit ?

response
Yes 48
No 2

response

Yes
No

Interpretation As per table and graph there are mostly respondents demand for site
visit.

68
17.In which customer interested in flats ?

response
Araville 18
48
Canvas 17
Aadri 8

response

18
16
14
12 response
10
8
6
4
2
0
Araville 48 Canvas Aadri

Interpretation As per table and graph there are 18 respondents prefer araville , 17
respondents prefer 48 canvas and 8 respondents prefer aadri for flats.

69
18.What is your budget for flat ?

response
25 lakh 13
50lakh 21
75 lakh 14
76 lakh- above 2

response

25

20

response
15

10

0
25 lakh 50lakh 75 lakh 76 lakh- above

Interpretation As per table and graph there are 13 respondents have budget of 25 Lakh
for flat , 21 respondents have 50 lakh budget , 14 respondents have budget of 75 lakh and
2 respondents have budget of 76 lakh- above for flat.

70
19.Have you ever contacted customer service ?

response
Yes 27
No 23

response

Yes
No

Interpretation As per table and graph there are 27 respondents says yes for the
statement and 23 respondents says No for given statement.

71
20.What type of flat you are interested in ?

response
Well furnished 29
Non- furnished 21

response

Well furnished
Non- furnished

Interpretation As per table and graph there are 29 respondents are interested in well
furnished flat and 21 respondents are in favor of non-furnished flats.

72
21.What type of properties an investor is interested to invest ?

response
Commercial 9
Farm house 16
Residential 14
Future investment 11

response

16
14
12
10 response

8
6
4
2
0
Commercial Farm house Residential Future investment

Interpretation As per table and graph there are 9 respondents prefer commercial plot ,
16 respondents prefer Farm house , 14 respondents prefer Residential plot and 11
respondents are in favor of future investment.

73
22.Are you trust on Supertech Limited in given to you best facilalets
homes?

response
Yes 39
No 11

response

Yes
No

Interpretation As per table and graph there are 39 respondents are satisfied with
overall experience with supertech.

74
FINDINGS

75
FINDINGS

Most of the people are dissatisfied from the real estate marketing information

provided by the real estate companies, but very few people are strongly satisfied.
89% people are checking legal status of construction while buying/ searching a

house.
Some of the people check delayed delivery penalty clause while buying a

property.
70.7% people want to check details of booking before buying or searching house.
Most of the people have chosen PRINT MEDIA & BROKERS as a source of

information while buying or searching for a property.


People who have chosen internet, print media, brokers, and personal reference as

a source of information for searching house or property are more satisfied

compare to the other sources of information.


There is great demand of 2, 3 BHK house in near future in DELHI and NCR

region.
Most of the people chose information related to the property documents as their

first preference compared to the marketing details of the project, past record of

builder and new policies of govt. related to real estate sector.


Most of the people wanted the government to make policies in terms of legal,

technical and financial aspects which could create transparency in real estate

sector.
Most of the people know only the names of few property documents and they

check only these documents while searching a property.


A number of builders do not want to show the property documents to the

customers.

76
SUGGESTIONS

On the basis of my findings, I want to make certain recommendations as follows

Recommendation to Supertech Limited Pvt. Ltd.

First and foremost, the database generated through the project should be put to

effective use through continuous follow-ups to the potential customers. A follow-

up should be made on the industry potential as a whole as well.


Company should provide information according to peoples need and necessity.

And for that they can open daily polling on their web portal.
Company should not always try to attract the new customers only, but should also

take feedbacks from existing once, and try to remove their problems and learn

from their experience.


Company should make more contact with contractors and Architects to tap more

builders.

Recommendation to customer

Customers should check all the legal and technical documents and not only the

marketing details of the builders/project, before buying or searching house.


Customers should go through all the terms and conditions of the project

developed.
Customer should be aware of the governments policy related to Real Estate.

77
Recommendation to Project Developer (Builder)

Builders should show their legal and technical documents to the customers, to

make them satisfied because most of the customers want to check it and this also

helps in creating a unique identity of the developers.

78
LIMITATIONS

Un-availability of the desired personnel was the biggest constraint to this study.

Although appointments were made and followed up where possible but still there

were instances where the desired people were either unavailable or unwilling to

meet.
No prior information regarding the addresses or other details of the offices to be

visited was provided, thus a few target persons were left uncovered.
Some dealers were hesitating to give supportive data. Some of them ignored the

questions which were supposed to be filled by them. Thus affecting the scientific

accuracy.

79
CONCLUSION

Now a days people who go for buying a house have become more aware about

what they should look for and the information they should seek, and are more concerned

about the selection of the right type of house for them. But majority of the people are still

unaware of the documents which they should look for before going to buying a house.

Here I have collected the perception and analyzed the expectations of the general public

as a whole. The conclusion thus is that people need to be more aware of all the

documents, the total legalities, and collect as much as information from the builders, and

then only they can do their investment with a free mind.

Thus because of the above reasons there is a need to create awareness among the

customers as well as project developers to give the customers the complete information

and the role of TRUSTED PROPERTY to educate people is appreciated in this regard.

80
BIBLIOGRAPHY

81
References
Referred Books:

Kothari C.R.- Research Methodology New Delhi Tata McGraw Hill In (95-
102)
Kotler Phillip Marketing management analysis, planning implementation and
control.
Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall of
India 6th edition
o www.makaan.com
o www.magicSupertech Limited .com
o www.ansalspropertiesltd.com
o www.eros-group.com
o www.eldecogroup.com
o www.omaxe.com
o www.parsvnath.com
o www.ashianahousing.com
o www.gurgaonproperties.net
o www.realestatencr.com
o www.gurgaonrealestate.com
o www.estatedeveloper.com

82
ANNEXURE

83
QUESTIONNAIRE
Name add.

1. What is your occupation?


a. Govt job
b. Private job
c. Self employed
d. Professional
2. What is your marital status ?
a. Married
b. Un-married
3. Monthly income ? (in thousand per month )
a. 20,000-30,000
b. 31,000-40,000
c. 41,000-50,000
d. 51,000-above
4. Presently lives in house ?
a. Rented
b. Own- houses
5. Do you have your own plot ?
a. Yes
b. No
6. What type of flat/house you prefer ?
a. 1BHK
b. 2BHK
c. 3BHK
d. 4BHK
7. What is your budget for your plot preference ?
a. 10 to 20 lakh
b. 20 to 35 lakh
c. 35 to 50 lakh
d. 50 above lakh
8. What type of payment plan you want ?
a. TLP Payment Plan
b. 15% Discount Plan
c. 25% discount Plan
d. Down payment
9. Size of your plot preference?
a. 86 (per sqr yard)
b. 100 (per sqr yard)
c. 126 (per sqr yard)
d. 164 (per sqr yard)
10. What type of plot you prefer for your house ?
a. Park facing
b. Front face

84
c. Corner side
d. On road
11. What type of plot you prefer from following ?
a. BDA approved
b. Non BDA approved
12. Purpose of purchasing plot ?
a. Living
b. Investment
13. Belongs to ?
a. Urban area
b. Rural area
14. In which city you want your plot ?
a. Gurgaon
b. Noida
c. Meerut
15. Customer demand for site visit ?
a. Yes
b. No
16. In which customer interested in flats ?
a. Araville
b. 48 Canvas
c. Aadri
17. What is your budget for flat ?
a. 25 lakh
b. 50lakh
c. 75 lakh
d. 76 lakh- above
18. Have you ever contected customer service ?
a. Yes
b. No
19. What type of flat you are interested in ?
a. Well furnished
b. Non- furnished
20. What type of properties an investor is interested to invest ?
a. Commercial
b. Farm house
c. Residential
d. Future investment
21. Are you trust on Supertech Limited in given to you best facilalets homes?
a. Yes
b. No

85

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