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INDUSTRY PROFILE
1
OVERVIEW OF REALESTATE INDUSTRY IN INDIA.
The size of the real estate industry in India is estimated by FICCI, to be around US$ 12
billion. This figure is growing at a pace of 30% for the last few years. Almost 80 % of
real estate developed in India, is residential space and the rest comprise office, shopping
malls, hotels and hospitals. This double-digit growth is mainly attributed to the off
shoring business, including high-end technology consulting, call centres and software
programming houses which in 2003-04, is estimated to have accounted for more than 10
million square feet of real estate development. This is the ideal time to invest in the
for the country. Real estate companies would also do well to maximize their own
The future of the real estate sector in India is going to be guided by two important factors,
well as abolition of Service Tax on the construction industry especially the housing
sector. Conversely, if the abolition per se is not possible then drastic modifications in the
existing Service Tax norms is the need of the hour. This Sector is already overburdened
with taxes; any further imposition of taxes in any form would adversely affect the growth
The importance of the Real Estate sector, as an engine of the nations growth, can be
gauged from the fact that it is the second largest employer next only to agriculture and its
2
size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of the
countrys GDP is contributed by the housing sector. In the next three or four or five years
this contribution to the GDP is expected to rise to 6%. The Real Estate Industry has
significant linkages with several other sectors of the economy and over 250 associated
industries. One Rupee invested in this sector results in 78 paise being added to the GDP
of the State. A unit increase in expenditure in this sector has a multiplier effect and the
capacity to generate income as high as five times. If the economy grows at the rate of
10% the housing sector has the capacity to grow at 14% and generate 3.2 million new
Furthermore, this sector has witnessed a spurt in demand not just in residential property
but also in commercial property. A fast growing area is the I.T. and I.T.-enabled services
along with the BPO boom. Estimates worked out show that 42 million sq. ft. of space will
be required every year till 2008, only in I.T. and I.T.-enabled services especially in the
cities like Bangalore, Chennai, Hyderabad and Pune, which is also now gradually shifting
to North India.
To achieve the much desired growth and development in the Real Estate Segment, FICCI
housing sector. This will enable easier access to low cost institutional funds as also allow
Real Estate Mutual Funds: The Government should consider setting up of Real
Estate Mutual Funds/ Investment Trusts to provide the much needed support to the cash
3
starved housing sector, similar to the structures adopted for Estate Mutual Funds/
Investment Trusts in developed real estate markets such as, USA, Singapore. Hong Kong,
etc. Real Estate Mutual Funds/ Investment Trusts would be an efficient mode for
providing equity financing as against debt, which is currently the norm for financing real
Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of the
transaction. Astonishingly in the Indian context, not only are the rates high, but also the
levy of Stamp Duty is applicable in every subsequent transaction, be it the initial transfer
purchase of land or on further sale of the same land after development or any other
succeeding transaction. Opportunely some states have brought the Stamp Duty down to
between 6-8 %, this should ideally be further brought down to 2-3 % and made uniformly
applicable across all states. However, if the above suggestion is not acceptable then if
stamp duty has already been paid on one transaction, there should be a mechanism in the
law, whereby there is a provision for concession or a system of credit for any subsequent
transactions. This would avoid the resultant cascading effect of Stamp Duty, thereby
reducing the cost of a property. The concept of credit for taxes paid on subsequent
transactions already exists in other statutes such as CENVAT, VAT, Minimum Alternate
expertise in formulating and delivery of basic amenities like water, sanitation, sewerage,
4
Archaic Laws: Availability of land for housing projects has been constrained by a
variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act,
which must be repealed in all the States. A necessary legal and policy framework has to
be put in place to restrict growth of slums and at the same time to re-develop the slums
Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time
consuming and make it practically impossible for Housing Finance Institutions (HFIs) to
repossess a dwelling unit financed. HFIs are reluctant to take risk and continue to land
Act has already been initiated. The implementation process needs to be expedited to bring
that no construction activity to be taken up, inspite of the approval of plans by the
Competent Authority, till the environmental clearance has been sought. In cases where
approval has already been granted it is suggested that construction activities should be
allowed. In the intervening period the builder / developer can obtain the environmental
clearance certificate. In the case of the environmental clearance certificate being denied
then appropriate action if necessary and warranted can be taken against the developer /
builder and builder be given time to get clearance before he applies for completion
certificate, otherwise the completion certificate will not be given Furthermore, in the case
of future proposed projects the environmental clearances should be taken by the States
5
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent, governs
the procurement of raw land. With the changing investment scenario it has become
necessary to review the existing law, in order to ensure that private developers and
colonizers procure the land directly from farmers and land owners without putting undue
financial burden on State/ Central Governments on land acquisition for public purposes.
Today, a builder is governed by Agriculture Land Ceiling Act even after the land have
been urbanized in the zonal plans / master plans. This makes builders to create several
companies in order to circumvent the archaic laws. It is submitted that once the land has
been urbanized and incorporated in the master plan, then Agriculture Land Ceiling Act
should not apply and builders should be permitted to acquire lands as per their
Retail Segment to FDI. This aspect has been discussed in detail in Section II of this paper.
more than 12 houses have been proposed to be introduced as a new service. However, no
6
OBJECTIVE OF THE STUDY
7
OBJECTIVES OF THE STUDY
8
SCOPE OF THE STUDY:
The project undertaken makes me able to improve my professional skills and expertise. It
helps me in getting an idea of Real Estate industry and its importance in our life. It
that are very hard to convince. As for as companys benefit is concerned, this project
helps company to know its market condition and level of competition. Also it helps in
services.
In order to accomplish the objectives of the project a survey has been conducted amongst
customers of the real estate market. The survey is based on questionnaire filling method
and limited to some parts of Gurgaon. The survey is restricted to the information needed
to show legal, technical and financial transparency between project developer and
customer.
9
INDUSTRY PROFILE
10
OVERVIEW OF REALESTATE INDUSTRY IN INDIA.
The size of the real estate industry in India is estimated by FICCI, to be around US$ 12
billion. This figure is growing at a pace of 30% for the last few years. Almost 80 % of
real estate developed in India, is residential space and the rest comprise office, shopping
malls, hotels and hospitals. This double-digit growth is mainly attributed to the off
shoring business, including high-end technology consulting, call centres and software
programming houses which in 2003-04, is estimated to have accounted for more than 10
million square feet of real estate development. This is the ideal time to invest in the
for the country. Real estate companies would also do well to maximize their own
The future of the real estate sector in India is going to be guided by two important factors,
well as abolition of Service Tax on the construction industry especially the housing
sector. Conversely, if the abolition per se is not possible then drastic modifications in the
existing Service Tax norms is the need of the hour. This Sector is already overburdened
with taxes; any further imposition of taxes in any form would adversely affect the growth
The importance of the Real Estate sector, as an engine of the nations growth, can be
gauged from the fact that it is the second largest employer next only to agriculture and its
11
size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of the
countrys GDP is contributed by the housing sector. In the next three or four or five years
this contribution to the GDP is expected to rise to 6%. The Real Estate Industry has
significant linkages with several other sectors of the economy and over 250 associated
industries. One Rupee invested in this sector results in 78 paise being added to the GDP
of the State. A unit increase in expenditure in this sector has a multiplier effect and the
capacity to generate income as high as five times. If the economy grows at the rate of
10% the housing sector has the capacity to grow at 14% and generate 3.2 million new
Furthermore, this sector has witnessed a spurt in demand not just in residential property
but also in commercial property. A fast growing area is the I.T. and I.T.-enabled services
along with the BPO boom. Estimates worked out show that 42 million sq. ft. of space will
be required every year till 2008, only in I.T. and I.T.-enabled services especially in the
cities like Bangalore, Chennai, Hyderabad and Pune, which is also now gradually shifting
to North India.
To achieve the much desired growth and development in the Real Estate Segment, FICCI
sector. This will enable easier access to low cost institutional funds as also allow the
Real Estate Mutual Funds: The Government should consider setting up of Real Estate
Mutual Funds/ Investment Trusts to provide the much needed support to the cash starved
12
housing sector, similar to the structures adopted for Estate Mutual Funds/ Investment
Trusts in developed real estate markets such as, USA, Singapore. Hong Kong, etc. Real
Estate Mutual Funds/ Investment Trusts would be an efficient mode for providing equity
financing as against debt, which is currently the norm for financing real estate
developments in India.
Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of the
transaction. Astonishingly in the Indian context, not only are the rates high, but also the
levy of Stamp Duty is applicable in every subsequent transaction, be it the initial transfer
purchase of land or on further sale of the same land after development or any other
succeeding transaction. Opportunely some states have brought the Stamp Duty down to
between 6-8 %, this should ideally be further brought down to 2-3 % and made uniformly
applicable across all states. However, if the above suggestion is not acceptable then if
stamp duty has already been paid on one transaction, there should be a mechanism in the
law, whereby there is a provision for concession or a system of credit for any subsequent
transactions. This would avoid the resultant cascading effect of Stamp Duty, thereby
reducing the cost of a property. The concept of credit for taxes paid on subsequent
transactions already exists in other statutes such as CENVAT, VAT, Minimum Alternate
expertise in formulating and delivery of basic amenities like water, sanitation, sewerage,
13
Archaic Laws: Availability of land for housing projects has been constrained by a
variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act,
which must be repealed in all the States. A necessary legal and policy framework has to
be put in place to restrict growth of slums and at the same time to re-develop the slums
Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time
consuming and make it practically impossible for Housing Finance Institutions (HFIs) to
repossess a dwelling unit financed. HFIs are reluctant to take risk and continue to land
Act has already been initiated. The implementation process needs to be expedited to bring
construction activity to be taken up, inspite of the approval of plans by the Competent
Authority, till the environmental clearance has been sought. In cases where approval has
already been granted it is suggested that construction activities should be allowed. In the
intervening period the builder / developer can obtain the environmental clearance
certificate. In the case of the environmental clearance certificate being denied then
appropriate action if necessary and warranted can be taken against the developer / builder
and builder be given time to get clearance before he applies for completion certificate,
otherwise the completion certificate will not be given Furthermore, in the case of future
proposed projects the environmental clearances should be taken by the States themselves
14
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent, governs the
procurement of raw land. With the changing investment scenario it has become necessary
to review the existing law, in order to ensure that private developers and colonizers
procure the land directly from farmers and land owners without putting undue financial
burden on State/ Central Governments on land acquisition for public purposes. Today, a
builder is governed by Agriculture Land Ceiling Act even after the land have been
urbanized in the zonal plans / master plans. This makes builders to create several
companies in order to circumvent the archaic laws. It is submitted that once the land has
been urbanized and incorporated in the master plan, then Agriculture Land Ceiling Act
should not apply and builders should be permitted to acquire lands as per their
Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines are
Retail Segment to FDI. This aspect has been discussed in detail in Section II of this paper.
Service Tax: Service tax in relation to construction of residential complexes having more
15
COMPANY PROFILE
16
SUPERTECH PROFILE
Supertech Group, founded in 1988, has set new trends and benchmarks of architectural
Supertech has successfully completed 20 years in real estate business and today it has
revolutionized the real estate arena. Under the dynamic and pragmatic leadership of Mr.
R.K.Arora, Chairman & CMD and experienced Board Members, Supertech Group is
scaling new heights and touched the Supertech Limited of excellence. Their vision and
entrepreneurial acumen and have taken the group to the greater heights.
All this dedication and commitment has enabled us to receive the coveted UdyogRatan
Award, 2001 for unparalleled contribution to this area. The greatest contributory factor
to this landmark achievement is the vision of Mr. R.K. Arora whose entrepreneurial skills
and business acumen have steered the group diligently on a growth path. Mr. Arora has
also been bestowed with Excellence Award for the year 2001 for his outstanding
Supertech Group has already converted more than 33 million sq. ft. area of residential
and commercial entity into architectural landmarks and more than 36 projects that
accommodates nearly 30000 families. Its various projects viz. Residential & Commercial
Townships, Shopping Malls, Hotels and IT Parks have either completed or about to
complete. We are inspired by our clients to endeavour the dreams turning into reality. Our
commitment to deliver quality with aesthetic design surges ahead with the enterprising
vision of creating value through excellence. Our world class architecture shows true
modern lifestyle.
17
Board Of Directors
R K Arora
Dear Friends,
Our conglomerate has always believed when the going gets tough, the tough gets
going. Thus, Supertech is always prepared to meet the challenges posed by time and
changing aspirations. Aptly backed by the strong networks of suppliers, craftsmen and
designers, our buildings and complexes are landmarks in their respective locations. Our
R&D includes working increasingly in various topologies on the one hand, and the
dynamics of the technologies on the other. This is what helped us continuously orient and
I hope that the following year will be one with greater achievements, like the one gone
Board of Directors
Director Director
18
DEPARTMENTS IN SUPRETECH LIMITED
An organizational chart of a company usually shows the managers and sub-workers who
make up an organization. It also shows the relationships between directors : managing
director chief executive officer: various departments... It is follows in this company:
CMD: R.K.
JMD: SANGEETA
DIRECTORS
MOHIT PRADEEP
19
HISTORY
Supertech Group was founded in 1988. We developed some of the modern and finest
residential and commercial complexes in Delhi, National Capital Region (NCR) and new
urban settlement like Meerut, Moradabad, Haridwar and Rudrapur. Since our inception
we have been responsible for the development of many of Delhis other well known
Our foray into real estate and construction industry led to the creation of various
landmark real estate projects. Crossings Republik, Emerald Court, Avant-Garde, Shopprix
Mall are few examples. Our residential townships have all the modern and essential
facilities, which includes commercial and retail properties in a modern city infrastructure
This Group has crafted architectural masterpieces like Emerald Court at Sector 93,
NOIDA and High End Residential Project with 7 star living facilities at Sector-34
NOIDA and a 7, 00000 square feet commercial hub, The Pentagon Mall in Haridwar.
Supertech Group had tied up with an MNC Group to set up a 5 star Hotel at Rudrapur,
Uttarakhand and a major health care company to open medical facility outlets in different
PHILOSOPHY
Supertechs business philosophy derives its core strength from a firm belief that it lays
materials in construction projects. This results in the cost effective and holistic solutions
20
specific to contemporary standards for residential complexes and business centres.
Supertech with its unparalleled business approach & vision is consistently working to
create value for its customer and business partners. Using human resource and by
harnessing the technological prowess, today Supertech, is all set to expand its real estate
operations and create edifices that will be the benchmark of architectural finesse.
The Supertech Group is uniquely committed to serving our clients. We place the financial
safety, comfort and success of our investors second to none. They enjoy direct access to
our Mr. R.K. Arora (CMD) and our management team. Our group founded on
establishing trust and long-term relationship. As a result, most of our investors have been
with us for two decades, and more than 80 percent have invested in multiple projects.
We have in our credit over 7.5 million sq.ft.of construction both in residential and
commercial sector and these have been acknowledged as value products in terms of
quality, aesthetics, overall planning, finishing and timely possession. Group is endowed
with impeccable foresight, enviable expertise and innate acumen providing cost effective
CSR
Supertech Group has defined its social responsibility to contribute in the development
and growth of the society. This also created a social responsibility to our Group to return
it back a certain share to the society. Supertech is aware about its responsibilities for the
society and has taken various measures to transform social and economic issues across
various segments.
21
Initiatives
Supertech provides public amenities like running of community centres, adoption and
maintenance of parks and walkways where families spend time together further enriching
their lives.
We fulfill the need of the project area and CSR programmes are developed keeping in
Social responsibility is about giving something back, and we do this with every project
we take on.
We build developments that enhance their surroundings, that enrich peoples lives.
We take care of our human resource and provide all basic amenities at project sites.
QUALITY POLICY
certification and UdyogRatan Award for its quality standard. Supertech Group is
contemporary global environment. In this new environment, the demand for multi-faceted
real estate development has become crucial for keeping pace with the progress.
22
Capitalizing on these demand dynamics, we at Supertech Group have always taken new
Supertech introducing quality into every aspect of the Company ranging from Process,
using perfect planning & state of the art technology and delivering highest quality
Standard to the clients.Our strong Quality Consciousness and quest for continuous up
gradation for ultra modern life-style and luxurious living standard. Our clients interests
are paramount priority for us. We want all our clients' investment to be safe & profitable.
We always try to research, innovate and improve on service quality. We also provide the
most accurate information and added value in order to fulfill our clients demands.
23
SUPERTECH PROJECTS IN GURGAON
Araville
48 Canvas
Hues
Basera
Aadri
Hilltown
Hill Crest
Officer's Enclave
Azalia
Scarlet Suites
24
ARAVILLE
STARTS FROM
Rs. 81,58,500
LOCATION
Sector-79, Gurgaon
COMPLETION DATE
Late 2016
WELCOME GREEN.
Just like at the Aravallis, one of the India's oldest mountain ranges
that's home to life in its entire natural splendor; green, wild,
uninhibited, soothing to the eyes and serene to the senses. Not
surprisingly, for urban dwellers that look for an escape into the greens,
the Aravallis is a perfect gateway. And that gateway becomes more
25
special when it turns into a home. A haven one can come back to
everyday, in the lap of greens.
26
48 CANVAS
STARTS FROM
Rs. 1,91,86,000
LOCATION
Sector 79, Gurgaon
COMPLETION DATE
Late 2016
Nestling in the lap of the stately Aravallis mountain range. A place that
breathes in fresh mountain air and is alive with exotic flora and fauna.
A land where there is nothing between you and nature, courtesy a
whopping 10 acre green belt just facing the project. Go ahead; prepare
to create your haven amidst the greens.
48 Canvas is a place where 'bare shell' spaces await. Land that lie
there all bare, looking forward for you to come, turn them into
magnificent homes, exactly in the manner you desire. Its like the old
27
days, when we used to buy land and construct our home as per our
choice. Here, you can choose the shape of the house. Fuss over the
colour of the oil paint. Pick your own electric lights and do much more.
In other words, at 48 Canvas you can create your home the way you
want.
Addresses like 48 Canvas aren't easy to find. Designed for the crme
de la crme of society. It's a possession meant for the privileged.
28
AADRI, GURGAON
STARTS FROM
Rs. 76,83,000
LOCATION
Sector 78 & 79, Gurgaon
COMPLETION DATE
2018
Do you dream of living in the pristine hills of Aravalli? Do you long for a
place where spectacular mountain views make your spirit soar? To be
awakened by the rustle of cool breezes blowing through pines and firs?
Or to have them as neighbors? Perhaps your dream is to start a new
life in friendly community with a sense of history? Or just want to
unwind in a place where the night sky is crystalline, the air is pure, the
pace relaxed?
These questions remain unanswered. But still they never fade away.
They become a constant reminder to get rid of the maddening hustle
bustle of a city life. And you pacify your soul by saying, one day you'd
surely be in the hills.
At Aadri, we believe that home is a place that reflects you. Your nature
and your inclination towards nature. Its proximity to Aravalli suggests
that nothing will come in between you and the hills. At Aadri, the open
29
space strategy demonstrates the connective role of green routes and
spaces in the masterplan. The four clusters of the masterplan are each
centered around a central open space. This allows for equitable
distribution of leisure opportunities in the various residential clusters
while ensuring that open space is available to residents within a 5
minute walking radius.
30
HILL CREST
STARTS FROM
Rs. 63,72,000
LOCATION
Rs. 50,064
COMPLETION DATE
2018
Millennium City Gurgaon - one of the Alpha cities in the country is fast moving to a
population that's cosmopolitan, a work force that's well-travelled and a lifestyle at par
Next to an educational hub, just off a fast turning into a realty hot-spot, the Gurgaon-
SohnaRoad, is a new-age development spanning across more than 140 acres. This mega
31
At the heart of this landmark destination is your dream abode. Supertech presents, Hill
Crest Floors, an independent 3 bedroom private paradise with unobstructed views of the
Features
1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance
7 Play Area
8 Hi-speed Elevators
9 Power Back-up
10 Open Landscape
11 Jogging Track
12 Party Lawn
32
HILL TOWN ( HILL VIEW)
STARTS FROM
Rs. 47,52,000
LOCATION
Rs. 37,318
COMPLETION DATE
Dec 2017
A premium Hill View residence is your home in the lap of nature. A part of the lush 140
acre development, these residences are the perfect ode to nature inspired living. With the
majestic hills greeting you each morning to mesmerizing sun sets, your charmed life
begins here with peace and tranquility unlike any other. Come, indulge in something
Experience expansive mountains, nature, clean air and greenery at your very own home
at Hill Town, giving a whole new dimension to luxury living with this one-of-a-kind
33
project. At Hill Town space abounds everywhere, and the super sized rooms with well
appointed windows provide uninterrupted views of the spectacular Aravalli range. From
independent villas & plots, to premium residential housing for the social ones or
independent floors for those who value their privacy over anything else, we have
something for all. Living at Hill Town, has its own share of perquisites. A lifestyle that
Features
1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance
Play Area
7 Hi-speed Elevators
8 Power Back-up
9 Open Landscape
10 Jogging Track
11 Party Lawn
34
OFFICERS ENCLAVE
STARTS FROM
33,59,000
LOCATION
Gurgaon
33,536
COMPLETION DATE
Aug-2019
Supertech presents Officers Enclave, a picture perfect home located inside its glorious
project, Hill Town. Officers Enclave is an aordable living concept specially designed to
rede-ne living for retired or serving government ocials. It is an abode with excellent
amenities in the ethereal vicinity of Gurgaon which shares entertainment centre, excellent
Features
1 Clubhouse
2 Coffee Bar
3 Gymnasium
4 Parking
5 Swimming Pool
6 CCTV Surveillance
35
7 Play Area
8 Hi-speed Elevators
9 Power Back-up
10 Open Landscape
11 Jogging Track
Party Lawn
36
CAPE TOWN
Overview
A world-class leisure and residential community spread out over approx 50 sprawling
acres, CapeTown has been envisioned as a complete, self-contained campus area built
around the best of the facilities where every home is designed to the most demanding
standards.
8 Variants of well planned (2,3,4 bedroom) apartments and penthouse towers, Luxury
Villas spread over a green area, CapeTown from Supertech is one of the best housing
Features
37
- Metro Connectivity
- Jogging track
- Gymnasium
- Massage therapy
A well equipped beauty salon run by professionals to give you the very best.
A club house with luxury elements that will help you be you when you need the
break
38
ECOCITY
Overview
The roofs and walls, pergolas and water features, vegetation and choices of
environment.
behind and between buildings are as important as the buildings themselves, and in which
energy, water and resources are conserved whilst maintaining human comfort and
The roofs and walls, pergolas and water features, vegetation and choices of materials are
responsible design. The buildings in Ecociti shall have natural ventilation system, use of
renewable energy through solar panels and utilization of other recycled material.
Features
What's Special
- Committed to eco-centrism, Ecociti is about living the way nature wants you to.
39
82% open landscaped area
Minutes away from reputed educational institutions like Amity, APJ, DPS etc.
brick walls
40
Communication & Security System
Garbage shoot
FFS: Each & Every tower will be well equipped with Fire Suppression System
(b) Sound: The Fire Alarm System will be available at each Floor
41
34 PAVALLION
Overview
Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.
34 Pavilion, Noida where you will find fully loaded 2 and 3 bedroom apartments well
It is situated in the heart of Noida and just 2 kms. from Noida Golf Course. It is minutes
drive from entertainment hub of Sector 18, Educational Institutes like AMITY, APEEJAY
For recreation, you can join your friends at charmwood Club or Cappuccino Hut,
Features
What's Special
42
- Eco friendly environment
Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.
CCTV Surveillance
43
44
APEX TOWERS
Overview
Part of the fully developed Emerald Court campus with numerous families
already residing.
Apex Towers situated in Emerald Court on the Greater NOIDA Expressway, combines
both sense and sensibility to give you your money's worth and more. Just 5 minutes away
from Delhi this apartment block is the tallest in the vicinity. Facing a 40 acre City Park
the homes in this project boast of a beautiful view along with the proximity of serene
surrounding to stretch or have fun with friends and family. The location boasts of several
other advantages like the proximity to various leading schools like Step-By-Step,
Mayoor, Lotus Valley, AMITY University and an upcoming multi-specialty hospital right
A home at Apex Tower comes with the added benefit of a swimming pool with in the
compound. The residents are also provided with a club house that offers the very best in
class and service. Here, living is all about adding style to your life!
And the best news is that the price for this high rise is not steep. Extremely affordable,
these luxuriously designed and perfectly built apartments are available at very attractive
prices!
45
Features
What's Special
Part of the fully developed EMERALD COURT campus with numeral families
already residing
in close proximity
46
State-of-art shopping area within the complex
47
PART -B
RESEARCH METHODOLOGY
48
RESEARCH METHODOLOGY
What is research?
Research can be defined as a scientific and systematic search for pertaining information
on a specific topic. We define research as the systematic design, collection, analysis and
reporting of data and findings relevant to a specific situation facing the company. The
main aim of research is to find out the truth which has not been discovering yet.
The project undertaken makes me able to improve my professional skills and expertise. It
helps me in getting an idea of Real Estate industry and its importance in our life. It
that are very hard to convince. As for as companys benefit is concerned, this project
helps company to know its market condition and level of competition. Also it helps in
services.
In order to accomplish the objectives of the project a survey has been conducted amongst
customers of the real estate market. The survey is based on questionnaire filling method
49
and limited to some parts of Gurgaon. The survey is restricted to the information needed
to show legal, technical and financial transparency between project developer and
customer.
Exploratory research is a type of research conducted because a problem has not been
clearly defined. Exploratory research helps in determine the best research design, data
collection method and selection of subjects. Given its fundamental nature, exploratory
research often concludes that a perceived problem does not actually exist.
Its seeks to find out how people get along in the setting under question, what meaning
they give to their actions, and what issues concern them. The goal is to learn what is
going on here?
On the other hand Descriptive research is aimed to find the complete description about
RESEARCH DESIGN:-
A survey research method was the basic research design. I interact with personally to
the respondents basic information such as contact details, designation, what type of
information they want from real estate project developer and Government, what type of
50
1. Primary data are collected through questionnaire method which is design to keep in
2. Secondary data is collected through internet sources, research papers, and published
SAMPLE DESIGN:-
Sample size of this study is 50 consumer of the Gurgaon city who try to buy or search a
flat, plot or farm house to buy and want to invest their money in real estate sector.
DATA PROCESSING:-
Daily data was entered into MS-Excel sheets. After the exhaustion of the specified
geographical area this data was analyzed using graphical and tabulation techniques. The
data sheets mentioned here are attached in the annexure of the report.
PRIMARY DATA:
Primary data is collected through the well managed questionnaire from Gurgaon city.
SECONDARY DATA:
Source of secondary data is various news paper , research paper , television and from
51
DATA ANALYSIS
52
1. What is your occupation?
response
Govt job 11
Private job 23
Self employed 12
Professional 4
response
25
20
response
15
10
0
Govt job Private job Self employed Professional
Interpretation As per table and graph there are 11 respondents are in government
sector , 12 respondents are self employed , 4 respondents are professionals and majority
goes towards respondents who are in private job.
53
2. What is your marital status ?
response
Married 31
Un-married 19
response
Married
Un-married
Interpretation As per table and graph there are 31 respondents are married and 19
respondents are unmarried.
54
3. Monthly income ? (in thousand per month )
response
20,000-30,000 12
31,000-40,000 27
41,000-50,000 8
51,000-above 3
response
30
25
20 response
15
10
0
20,000-30,000 31,000-40,000 41,000-50,000 51,000-above
Interpretation As per table and graph there are 12 respondents have income slab of
20K to 30K , 27 Respondents belongs from the income slab of 31K to 40K , 8
respondents are from income slab of 41K to 50 K and 3 respondents are from income
slab of 51 K to above.
55
4. Presently lives in house ?
response
Rented 31
Own- houses 19
response
Rented
Own- houses
Interpretation As per table and graph there are 31 respondents have rented house and
19 respondents have own houses.
56
5. Do you have your own plot ?
response
Yes 13
No 37
response
Yes
No
Interpretation As per table and graph there are 13 respondents have own plot and 37
respondents dont have.
57
6. What type of flat/house you prefer ?
response
1BHK 17
2BHK 19
3BHK 11
4BHK 3
response
20
18
16
14
response
12
10
8
6
4
2
0
1BHK 2BHK 3BHK 4BHK
Interpretation As per table and graph there are 17 respondents are in favor of 1BHK,
19 Respondents says 2 BHK, 11 Respondents prefer 3 BHK and 3 respondents are in
favor of 4 BHK.
58
7. What is your budget for your plot preference ?
response
10 to 20 lakh 19
20 to 35 lakh 17
35 to 50 lakh 11
50 above lakh 3
response
20
18
16
14
response
12
10
8
6
4
2
0
10 to 20 lakh 20 to 35 lakh 35 to 50 lakh 50 above lakh
Interpretation As per table and graph there are 19 respondents are from the category of
10 to 20 lakh , 17 respondents says 20 to 35 lakh , 11 respondents says 35 to 50 lakh and
3 respondents have 50 lakh or above for plot preference.
59
8. What type of payment plan you want?
response
TLP Payment Plan 9
15% Discount Plan 5
25% discount Plan 7
Down payment 29
response
30
25
20
15
response
10
5
0
n
an
t
en
la
la
Pl
tP
tP
ym
nt
en
un
pa
ou
co
ym
sc
n
is
ow
Pa
di
D
D
%
%
P
TL
25
15
Interpretation As per table and graph there are 9 respondents are in favor of TLP
payment plan, 5 respondents says 15% Discount plan , 7 respondents says 25% discount
plan and 29 respondents are in favor of down Payment .
60
9. Size of your plot preference?
response
86 (per sqr yard) 17
100 (per sqr yard) 19
126 (per sqr yard) 11
164 (per sqr yard) 3
response
20
18
16
14
12
10
8 response
6
4
2
0
)
)
)
rd
rd
rd
rd
ya
ya
ya
ya
qr
qr
qr
qr
s
s
er
er
er
er
(p
(p
(p
(p
86
4
10
12
16
Interpretation As per table and graph there are 17 respondents are in favor of 86(per
sqr yard) plot, 19 respondents says 100(per sqr yard) plot, 11 respondents says 126(per
sqr yard) plot and 3 respondents are in favor of 164(per sqr yard) plot.
61
10.What type of plot you prefer for your house ?
response
Park facing 29
Front face 5
Corner side 7
On road 9
response
30
25
20 response
15
10
0
Park facing Front face Corner side On road
Interpretation As per table and graph there are 29 respondents prefer park facing
location , 5 respondents prefer front facing house , 7 respondents prefer corner side and 9
respondents prefer on road location.
62
11.What type of plot you prefer from following ?
response
BDA approved 41
Non BDA approved 9
response
BDA approved
Non BDA approved
Interpretation As per table and graph there are 41 respondents are in favor of BDA
approved plot and 9 respondents says yes for non BDA approved plot.
63
12.Purpose of purchasing plot?
response
Living 29
Investment 21
response
Living
Investment
Interpretation As per table and graph there are 29 respondents says for living purpose
and 21 respondents says for investment purpose.
64
13.Belongs to ?
response
Urban area 9
Rural area 41
response
Urban area
Rural area
Interpretation As per table and graph there are 9 respondents belongs from Urban
Area and 41 respondents are from Rural area.
65
14.In which face you want your plot ?
response
Phase-I 29
Phase-II 21
response
Phase-I
Phase-II
Interpretation As per table and graph there are 29 respondents are in favor of phase-I
and 21 respondents are favor of Phase II .
66
15.In which city you want your plot ?
response
Gurgaon 21
Noida 22
meerut 7
response
Gurgaon
Noida
meerut
Interpretation As per table and graph there are 21 respondents prefer gurgaon , 22
respondents says Noida and 7 respondents prefer meerut location for plot.
67
16.Customer demand for site visit ?
response
Yes 48
No 2
response
Yes
No
Interpretation As per table and graph there are mostly respondents demand for site
visit.
68
17.In which customer interested in flats ?
response
Araville 18
48
Canvas 17
Aadri 8
response
18
16
14
12 response
10
8
6
4
2
0
Araville 48 Canvas Aadri
Interpretation As per table and graph there are 18 respondents prefer araville , 17
respondents prefer 48 canvas and 8 respondents prefer aadri for flats.
69
18.What is your budget for flat ?
response
25 lakh 13
50lakh 21
75 lakh 14
76 lakh- above 2
response
25
20
response
15
10
0
25 lakh 50lakh 75 lakh 76 lakh- above
Interpretation As per table and graph there are 13 respondents have budget of 25 Lakh
for flat , 21 respondents have 50 lakh budget , 14 respondents have budget of 75 lakh and
2 respondents have budget of 76 lakh- above for flat.
70
19.Have you ever contacted customer service ?
response
Yes 27
No 23
response
Yes
No
Interpretation As per table and graph there are 27 respondents says yes for the
statement and 23 respondents says No for given statement.
71
20.What type of flat you are interested in ?
response
Well furnished 29
Non- furnished 21
response
Well furnished
Non- furnished
Interpretation As per table and graph there are 29 respondents are interested in well
furnished flat and 21 respondents are in favor of non-furnished flats.
72
21.What type of properties an investor is interested to invest ?
response
Commercial 9
Farm house 16
Residential 14
Future investment 11
response
16
14
12
10 response
8
6
4
2
0
Commercial Farm house Residential Future investment
Interpretation As per table and graph there are 9 respondents prefer commercial plot ,
16 respondents prefer Farm house , 14 respondents prefer Residential plot and 11
respondents are in favor of future investment.
73
22.Are you trust on Supertech Limited in given to you best facilalets
homes?
response
Yes 39
No 11
response
Yes
No
Interpretation As per table and graph there are 39 respondents are satisfied with
overall experience with supertech.
74
FINDINGS
75
FINDINGS
Most of the people are dissatisfied from the real estate marketing information
provided by the real estate companies, but very few people are strongly satisfied.
89% people are checking legal status of construction while buying/ searching a
house.
Some of the people check delayed delivery penalty clause while buying a
property.
70.7% people want to check details of booking before buying or searching house.
Most of the people have chosen PRINT MEDIA & BROKERS as a source of
region.
Most of the people chose information related to the property documents as their
first preference compared to the marketing details of the project, past record of
technical and financial aspects which could create transparency in real estate
sector.
Most of the people know only the names of few property documents and they
customers.
76
SUGGESTIONS
First and foremost, the database generated through the project should be put to
And for that they can open daily polling on their web portal.
Company should not always try to attract the new customers only, but should also
take feedbacks from existing once, and try to remove their problems and learn
builders.
Recommendation to customer
Customers should check all the legal and technical documents and not only the
developed.
Customer should be aware of the governments policy related to Real Estate.
77
Recommendation to Project Developer (Builder)
Builders should show their legal and technical documents to the customers, to
make them satisfied because most of the customers want to check it and this also
78
LIMITATIONS
Un-availability of the desired personnel was the biggest constraint to this study.
Although appointments were made and followed up where possible but still there
were instances where the desired people were either unavailable or unwilling to
meet.
No prior information regarding the addresses or other details of the offices to be
visited was provided, thus a few target persons were left uncovered.
Some dealers were hesitating to give supportive data. Some of them ignored the
questions which were supposed to be filled by them. Thus affecting the scientific
accuracy.
79
CONCLUSION
Now a days people who go for buying a house have become more aware about
what they should look for and the information they should seek, and are more concerned
about the selection of the right type of house for them. But majority of the people are still
unaware of the documents which they should look for before going to buying a house.
Here I have collected the perception and analyzed the expectations of the general public
as a whole. The conclusion thus is that people need to be more aware of all the
documents, the total legalities, and collect as much as information from the builders, and
Thus because of the above reasons there is a need to create awareness among the
customers as well as project developers to give the customers the complete information
and the role of TRUSTED PROPERTY to educate people is appreciated in this regard.
80
BIBLIOGRAPHY
81
References
Referred Books:
Kothari C.R.- Research Methodology New Delhi Tata McGraw Hill In (95-
102)
Kotler Phillip Marketing management analysis, planning implementation and
control.
Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall of
India 6th edition
o www.makaan.com
o www.magicSupertech Limited .com
o www.ansalspropertiesltd.com
o www.eros-group.com
o www.eldecogroup.com
o www.omaxe.com
o www.parsvnath.com
o www.ashianahousing.com
o www.gurgaonproperties.net
o www.realestatencr.com
o www.gurgaonrealestate.com
o www.estatedeveloper.com
82
ANNEXURE
83
QUESTIONNAIRE
Name add.
84
c. Corner side
d. On road
11. What type of plot you prefer from following ?
a. BDA approved
b. Non BDA approved
12. Purpose of purchasing plot ?
a. Living
b. Investment
13. Belongs to ?
a. Urban area
b. Rural area
14. In which city you want your plot ?
a. Gurgaon
b. Noida
c. Meerut
15. Customer demand for site visit ?
a. Yes
b. No
16. In which customer interested in flats ?
a. Araville
b. 48 Canvas
c. Aadri
17. What is your budget for flat ?
a. 25 lakh
b. 50lakh
c. 75 lakh
d. 76 lakh- above
18. Have you ever contected customer service ?
a. Yes
b. No
19. What type of flat you are interested in ?
a. Well furnished
b. Non- furnished
20. What type of properties an investor is interested to invest ?
a. Commercial
b. Farm house
c. Residential
d. Future investment
21. Are you trust on Supertech Limited in given to you best facilalets homes?
a. Yes
b. No
85