QUESTIONNAIRE

Name of the Dealer: __________________________________

Location: _______________________________

i) How long you have been into dealership business?

0-5 years 5-10 years 10-15 years

15-20 years 20 years & above

ii) How long you have been dealing with Nilkamal Products?

0-5 years 5-10 years 10-15 years

15-20 years 20 years & above

iii) Do you deal with similar products of competing brands

Yes No

a) If yes, Please tick () the competing brands that you deal with

Supreme Prima Aries

iv) Do you deal with products of other sectors?

Yes No

a) If yes, specify the names

____________________________________________________

____________________________________________________

1. Please tick the different types of products of Nilkamal that you deal with
2. Please rank the reasons from 1to 8 to associate with Nilkamal products

Quality of products

Business and sales support

Product variety

Margin offered by the company

Market demand

Product variety

Brand image

Timely supply

3. Rate Nilkamal products with respect to following parameters in comparison

with its competing brands

- Product quality Excellent Good Average Bad Poor

- Product variety Excellent Good Average Bad Poor

- Credit period Excellent Good Average Bad Poor

- Brand image Excellent Good Average Bad Poor

- Delivery time Excellent Good Average Bad Poor

- Offers & discounts Excellent Good Average Bad Poor

to customers

4. Customers specifically ask for Nilkamal products

Strongly Agree Agree Neutral Strongly Disagree Disagree

5. Nilkamal products offer a higher value for customers money

Strongly Agree Agree Neutral Strongly Disagree Disagree

6. Products are delivered as per the promised schedules

Strongly Agree Agree Neutral Strongly Disagree Disagree

7. Margins offered for Nilkamal products are superior to that of competing

brands

Strongly Agree Agree Neutral Strongly Disagree Disagree

8. Company delivers all relevant information about its new products in time

Strongly Agree Agree Neutral Strongly Disagree Disagree

9. Customer complaints are well handled by the company

Strongly Agree Agree Neutral Strongly Disagree Disagree

10.Introduction of cash discount policy by the company will motivate the

dealers to make the payments faster

Strongly agree Agree Neutral Strongly disagree Disagree

11.Company allows to return unsold products

Strongly agree Agree Neutral Strongly disagree Disagree

12. Mark your overall satisfaction level upon the margin offered for Nilkamal
products
 Highly Satisfied Satisfied Neutral
Dissatisfied Highly Dissatisfied

13. Support extended by the company for business/product promotion

Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied

14. Mark your level of satisfaction upon the supports extended for sale of new
products

Highly Satisfied Satisfied Neutral Dissatisfied

Highly Dissatisfied

15. Mark your satisfaction level in dealing with Nilkamal personnel

Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied

16. Suggestions for improvement