Set

Release
Strategy
Review Decide what to Budget Planning
Did you meet your release. Set What is your budget
objec/ves? What objec/ves. What do to record, produce
did and didnt you want to achieve and promote?
work? What can you with this release? Consider fan Record Highest
Promote Again What does success funding op/ons Quality Music
improve next /me?
Con/nue to push look like? Ensure you have
and encourage fans recorded your music
to buy, download or to the highest
share your content
Promote PLAN possible standard
ideally working with
Set your release a known producer
date 8 weeks ahead or engineer
and start promo/ng Collec=on Agencies
your release to Register with
press (on & o-line) collec/on agencies
radio & live to ensure you get
paid for any TV,
radio, live plays
Promo=onal Plan
Plan how to promote
your release building
PLAN

to the release date

Consider owned, (your Audit & Cri=que
pages) bought, (EG Cri/cally review
ads) and earned your online brand
channels
The Music Marke=ng Planning Cycle presence. What
does it say about
you? Apply the
Build Contact
necessary changes
Database
Use websites like
MediaUK, Hypem,
Followerwonk, Basic Assets
Unsigned Guide to Consider URLs, type
build press and faces / logos,
radio sta/on pictures & copy.
contacts Apply a consistent
style across all band
Decide on pages and websites
Promo=onal Route
Advanced Assets
If budgets allow
Create music
look to engage PR
videos,
experts and radio
pluggers.
Whats The Idea?
PLAN produce release
artwork &
Alterna/vely rely on
Create a story merchandise
a DIY approach
around the release. Online Architecture consider a variety of
Understand Distribu=on products at varying
What makes it Review use of
Audience Set up distribu/on websites, consider price points
newsworthy? A
Use available to sell your music
new single is not a how they work
analy/cs on on key music stores. together. Do you
story unless youre Facebook, YouTube Allow sucient lead
Radiohead have a site for both
to create a prole of /mes ahead of
fans & industry?
your fans release