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TOURISM
IN HUNGARY
2015
WITH PRELIMINARY DATA
FACTS & FIGURES
Balance of Travel
2014 2015 2015/2014
Receipts (million EUR) 3,369 3,718 +10.3%
Expenditure (million EUR) 1,201 1,302 +8.4%
Balance (million EUR) 2,168 2,416 +11.4%
* January-September data. Source: MNB
Tourism In Hungary
2 |
2015 Facts & Figures
SUMMARY DATA 1
Tourism In Hungary
2015 Summary Data 1
| 3
SUMMARY DATA 2
Figures of hotels include one- and two-star hotels and hotels without category
designation. Volume indexes of hotel categories refer to the units which have valid
classification in the period of examination.
Source: HCSO preliminary data
Except for 5 star hotels, number of guest nights increased in every category. The change
in the number of the guest nights at the spa hotels was well above the country average.
Lake Balaton
Budapest and
the Central Danube Region
Southern Great Plain
Southern Transdanubia
Central Transdanubia
Western Transdanubia
Tourism In Hungary
4 |
2015 Summary Data 2
SUMMARY DATA 3
Tourism In Hungary
2015 Summary Data 3
| 5
DOMESTIC TOURISM
13 Nights | 4+ Nights
The HCSO investigates only overnight domestic trips with tourist motivation. Due to the
small sample size hiking and city break is included in Entertainment, recreations, sports.
Source: HCSO (2014)
Tourism In Hungary
6 |
2015 Domestic Tourism
INBOUND TOURISM
Tourism In Hungary
2015 Inbound Tourism
| 7
MARKETS 1
Tourism In Hungary
8 |
2015 Markets 1
MARKETS 2
Tourism In Hungary
2015 Markets 2
| 9
COMMERCIAL ACCOMMODATION
Hotels 54.0%
Spa hotels 61.7%
Boarding houses 27.9%
Community hostels 19.9%
Bungalows 28.2%
Camping sites* 12.4%
0% 10% 20% 30% 40% 50% 60% 70%
Average: 45.1%
* Occupancy rate of tent places. Source: HCSO preliminary data
Tourism In Hungary
10 | 2015 Commercial Accommodation
SPA HOTELS
Spa Hotels
2014 2015 2015/2014
Domestic
Arrivals (000s) 319 391 +22.6%
Guest nights (000s) 904 1,091 +20.7%
Average length of stay (nights) 2.8 2.8 -1.6%
International
Arrivals (000s) 246 272 +10.4%
Guest nights (000s) 1,113 1,130 +1.5%
Average length of stay (nights) 4.5 4.2 -8.0%
Total
Arrivals (000s) 565 662 +17.3%
Guest nights (000s) 2,016 2,221 +10.1%
Average length of stay (nights) 3.6 3.4 -6.1%
The HCSO publishes data of only those operating spa hotels that are registered by
the Department of Public Health, the Office of the Chief Medical Officer. The data for
wellness hotels are not published by HCSO since 2013.
Source: HCSO preliminary data
Spa hotels have a share of 3.4% of bed places offered by the commercial
accommodation establishments. 6.4% of guests arrive at these facilities which
means a share of 8.6% of guest nights. 7.2% of domestic arrivals and 8.5% of domestic
guest nights are registered at the spa hotels. Health tourism is an important
motivation also for international travellers: spa hotels receive 5.5% of arrivals and
8.7% of guest nights. In spa hotels, 49.1% of the guest nights are generated by
domestic travellers. The average length of stay at spa hotels is above the commercial
accommodation average.
Tourism In Hungary
2015 Spa Hotels
| 11
BUDAPEST
Tourism In Hungary
12 |
2015 Budapest
LAKE BALATON
Tourism In Hungary
2015 Lake Balaton
| 13
MICE TOURISM
Conferences in Hungary
Number Share
International Hungarian International Hungarian
Corporate 697 1,158 68.3% 75.3%
Associations 278 260 27.3% 17.0%
Other 45 119 4.4% 7.7%
Total 1,020 1,537 100.0% 100.0%
Source: Hungarian Tourism Ltd. Hungarian Convention Bureau (2014)
Europe is the most significant venue of international conferences with a market share
of 54.0%. From which Hungary has a market share of 2.1% (source: ICCA).
105
100
95
90
85
2006 2007 2008 2009 2010 2011 2012 2013 2014
(6th Place) (6th Place) (6th Place) (13th Place) (18th Place) (11th Place) (20th Place) (17th Place) (17th Place)
More than 1.2 million persons arrived with MICE tourism purpose (conference,
congress, and business trip, exhibition, fair) to Hungary in 2014, they spent altogether
4.0 million days in the country. Their total spending reached 131.4 billion HUF (source:
HCSO 2014).
Tourism In Hungary
14 | 2015 MICE Tourism
SZCHENYI RECREATION CARD & QUALITY MARKS
Since its launch (4 July 2011), card holders have paid altogether 267.9 billion HUF
th
by Szchenyi Recreation Card, of which 67.8% (181.7 billion HUF) belonged to the
catering, 19.6% (52.5 billion HUF) to the accommodation, and 12.6% (33.6 billion HUF)
to the leisure subaccount. (Billion: 1,000.0 million.)
Quality Marks
Number
Service Mark Partner of Service
Providers
Hungarian Hotel and
Hotel (Hotelstars) Star 328
Restaurant Association
Rural accommodation
Hungarian Federation of
(room, apartment, guest Sunflower 1,213
Rural and Agrotourism
house, camping site)
Nat. Assoc. of Private
Private room, apartment Crown 20
Room Providers
Hungarian Campsites
Camping site Star 26
Organisation
Hungarian Campsites
Holiday resort (bungalows) I., II. class 9
Organisation
Hungarian Youth Hostels
Youth hostel Rucksack 3
Association
Hungarian Baths
Bath Star 21
Association
Hungarian Canoe
Water tourism stop Oar 33
Federation
Source: Ministry for National Economy, December 2015
Tourism In Hungary
2015 Szchenyi Recreation Card & Quality Marks
| 15
REPRESENTATIVES OF THE
HUNGARIAN TOURISM LTD.
ABROAD
AUSTRIA ABBREVIATIONS USED IN THE PUBLICATION
ungarninfo@ungarn-tourismus.at ChinaCEECs: ChinaCentral and Eastern
ungarn-tourismus.at European Countries Tourism Coordination
BENELUX Centre, DCC: Danube Competence Center,
htbrussels@skynet.be ICCA: International Congress and Convention
nl.gotohungary.com Association, ETC: European Travel Commission,
CHINA HCSO: Hungarian Central Statistical Office,
xiongyali@xiongyali.cn MNB: Magyar Nemzeti Bank (the central
cn.gotohungary.com
bank of Hungary), UNWTO: World Tourism
the CZECH REPUBLIC
Organization, V4: European Quartet/Visegrd
sziranyi@madarsko.cz
cz.gotohungary.com Four countries.
FRANCE
TERMS USED IN THE PUBLICATION
info@hongrietourisme.com
fr.gotohungary.com Commercial Accommodation: hotels, boarding
GERMANY houses (previously guesthouses), bungalows,
berlin@ungarn-tourismus.de community hostels (previously tourist
ungarn-tourismus.de hostels and youth hostels) and camping sites
ITALY according to the Act CLXIV of 2005 on Trade
info@turismoungherese.it and 239/2009 (X.20) Government Decree.
it.gotohungary.com
JAPAN The publication is based on 2015 preliminary
info@hungarytabi.jp data of the HCSO. The publication is also
jp.gotohungary.com available in Hungarian. Hereby we would like
NORTHERN EUROPE to thank the Hungarian Central Statistical
n.komoroczki@gotohungary.com Office for its contribution.
gotohungary.com
POLAND HUNGARIAN TOURISM LTD.
hirling@wegry.info.pl As the national tourism marketing
pl.gotohungary.com
organisation, main objective of the Hungarian
ROMANIA
Tourism Ltd. is promoting Hungarys tourism
htcluj@mtrt.com
ro.gotohungary.com attractions and services to increase the
RUSSIA receipts from incoming and domestic tourism.
info@vengria.ru
vengria.ru This publication can be downloaded from the
SINGAPORE travel trade pages of gotohungary.com
vasm@itthon.hu
gotohungary.com
SLOVAKIA
info@madarsko.sk
madarsko.sk
SPAIN
hungria@hungriaturismo.com
es.gotohungary.com
UKRAINE
htkiev@hungarytourism.hu
ua.gotohungary.com
UNITED KINGDOM
director@gotohungary.co.uk
uk.gotohungary.com
UNITED STATES OF AMERICA Cover: Castle Garden Bazaar
magdolna.fekete@gotohungary.com (part of the World Heritage, renovated in 2014).
gotohungary.com
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