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Driving Question: How does the modern fashion industry

negatively and positively contribute to economic,


environmental, and cultural systems today?

CONTRIBUTION
Systems work to complete a task or a mission.
A mission of the fashion industry is to make an economic
impact and create money. Another thing companies strive for
is loyalty to their brands and a reputation as well. The best
brands strive to create a connection and or experience with
the customer that makes them come back. Other fashion
brands, such as haute couture brands strive to make an
artistic statement in addition to making large financial gains.
The fashion industry achieves these goals through
advertisement and through other systems like celebrity
marketing.
Systems may be influenced by other systems.
The fashion industry is influenced by other systems, such as
economic, environmental, and cultural systems.

ECONOMIC Systems of the Fashion Industry:


Some positive effects of the economics behind the fashion
industry is that when consumers buy clothes, it helps a
company grow and make money so they can keep producing
clothes. This helps boost the economy because the
companies can hire more people and provide more jobs. The
sales of the clothes will also increase revenue for the various
shops and provide opportunities for growth. In addition, the
idea of going out and shopping for clothes allows people to
spend more. In economics, the more people spend, the faster
the economy can grow. A bigger economy is always better
because it increases the wealth of the nation.
Some negative effects of the economics behind the fashion
industry is that many clothing companies such as fast
fashion companies will sell extremely cheap pieces of
clothing for very high prices, just because of their brand name.
This could be negative for the economic system because it
creates more wealth for the companies, but could harm people
who are poorer. This is also negative because many of the
companies may use factories in other nations and not pay the
workers that much money or they may use cheap labor (often
children) and also not give people good working conditions,
which goes against human rights laws.

ENVIRONMENTAL Systems of the Fashion Industry:


Positive effects: Some of the clothes get recycled or people
intend to buy second-hand clothing and sometimes they
recycle instead of disposing of it. There are companies that
create insulation out of recycled clothes. According to npr.org,
they said, H&M, for example, has allowed customers to bring
unwanted garments which will be transformed to recycled
textile fibers for new products since 2013. The company
aims to have "zero garments going to landfill." Patagonia also
recycled materials and sells used Patagonia products in its
stores.

Negative Effects: The fashion industry is the second most


polluting industry in the world. Fast fashion causes clothing
trends to change constantly. So people dispose of their
clothing just because it's out of style and that causes pollution
to build up over time, which damages the environment. 10% of
carbon dioxide pollution comes from fashion as supported
here The clothing industry releases 2.1 million tons of carbon
dioxide every year which amounts to 10% of all carbon
pollution.
CULTURAL Systems of Celebrities and Fashion:
People get influenced by celebrities or iconic figures when
they wear designer clothing. For example, Gucci, Versace,
Louis Vuitton and more. According to Jeanette Marie Gibson
Short Nilsen (2014), Celebrities greatly influence fashion
choices of the youth because celebrities signify ideal beauty. It
seems as though they look amazing everywhere they go,
whether it be to the grocery store or to a red carpet event.
Young people strive to keep up with the latest fashion trends,
and celebrities happen to be one of the highest influences of
modern fashion. The style is always changing and the youth
want to make sure they are always up to date with it. Young
people want to look their best, so they look to celebrities in
order to achieve that. Branding has become a display of a
person's status and, as some studies have shown, can heavily
influence a person's behavior towards another.
Systems are composed of subsystems and parts.
A lot of retail stores sell clothing that is inspired by designers
because of its genuine touch or style. According to Kevin
Smith, he states, over at Business Insider was curious as to
why a pair of Jimmy Choo slip-ons sneakers were selling on
online retail site Mr. Porter for $1,095, so he contacted the
sites help team to find out. At first glance, the slip-ons dont
look that much different from your regular Vans sneaker. The
materials may be a bit more high-end leather and studs
than a canvas pair of Vans, but the sole and basic shape are
the same. Ashley, the salesperson who took Smiths query,
wasnt too sure why the shoes cost more than a grand.
Oftentimes, the designers act as the inspiration for regular
brands to copy. For example, stores like Topshop, H&M, or
Zara have clothing that are very similar to the top designers.
Other times, the top designers will copy street-style clothing
they see people wearing out in the streets. In this way, the
fashion industry is composed of subsystems of regular people
and fashion designers taking inspiration from each other.
Systems follow rules.
In order for a company to produce their clothing successfully,
they have to face different obstacles throughout their
experience. They have to make a connection with their
customers and attract them in order to buy and keep buying
their clothing. According to Krippendorf (1989), the products
of design should be understandable or meaningful to
someone. The meaning the appearance of a product
communicates helps consumers to assess the product on
functional, aesthetic, symbolic or ergonomic motives. These
motives play a role in the overall product appraisal. For
example, when a product looks modern, it has a positive effect
on product appraisal when consumers are motivated to
assess a product on its aesthetics (Creusen & Schoormans,
2005). In practice, designers often face the difficulty of how to
incorporate an intended meaning in a product design. When
the product meaning that is communicated is not clear to the
consumer, he or she will have difficulty assessing the product
and will appreciate the product less. Therefore, it is valuable to
provide designers with guidelines that can be used during
briefings at the beginning of the design process or in product
evaluation studies at a later stage of this process.
REFERENCES PAGE

Beth Greer (2013, Aug 31).The Truth About the Clothes We


Wear: How Fashion Impacts Health and the Environment.
Retrieved from
http://www.huffingtonpost.com/beth-greer/fashion-environment
_b_3527049.html

Jeanette Marie Gibson Short Nilsen (2014, March 18). The


negative effect of the fashion industry on children. Retrieved
from
http://mcdaniel.hu/the-negative-effect-of-the-fashion-industry-o
n-children/
KARIZZA SANCHEZ (2014, Dec 05). No Logo Zone: Why You
Should Never Buy Designer Clothes Just for the Branding.
Retrieved from
http://www.complex.com/style/2014/12/dont-be-a-logo-wh-re

Natalie Roytman (2014, Feb 06).How Celebrities Inspire


Fashion Of The
Youth Retrieved from
http://uiowa.uloop.com/news/index.php/Fashion

ZHAI YUN TAN (April 10, 201612:29 PM) What Happens


When Fashion Becomes Fast, Disposable And Cheap?
Retrieved from
http://www.npr.org
Elizabeth DeHaan(Fri, 01/07/2016 - 22:53)Fast Fashion and
its environmental and social impact retrieved from
http://theecoguide.org
Janneke Blijlevens *, Marielle E. H. Creusen, and Jan P. L.
Schoormans(Dec 12, 2009)How Consumers Perceive Product
Appearance: The Identification of Three Product Appearance
Attributes retrieved from
http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/535
/272
Ending question: Where do I fit in?
How do my fashion choices have a
positive and negative impact on my
friends, my community, and my
country?
Fashion industry: According to Britannica, the
fashion industry is a multibillion-dollar global
enterprise devoted to the business of making
and selling clothes.
Celebrity Marketing: Celebrity marketing is a
tactic ] a9 featuring a famous person to offer an
endorsement of a product.
Some patterns in the fashion industry are, most
companies have fast fashion and when
something gets out of style they remove the
clothing because it's out of style and that is
called fast fashion, which most companies do
and that causes pollution. According to
Elizabeth DeHaan, not only does Fast Fashion
create harmful environmental effects through
the use of fabrics, it also is destroying the
environment through the use of dyes. Apparel is
responsible for a whopping 20% of freshwater
pollution.
People see the fashion industry in different ways
or through multiple perspectives. Many view
fashion as an art form or a way for expression.
According to Krippendorf, he states (1989), the
products of design should be understandable or
meaningful to someone. The meaning the
appearance of a product communicates helps
consumers to assess the product on functional,
aesthetic, symbolic or ergonomic motives.
These motives play a role in the overall product
appraisal. For example, when a product looks
modern, it has a positive effect on product
appraisal when consumers are motivated to
assess a product on its aesthetics (Creusen &
Schoormans, 2005).
Companies grow more as the years come by.
According to Imran amed, she states Fashion is
one of the past decades rare economic success
stories. Over that period, the industry has grown
at 5.5 percent annually, according to the
McKinsey Global Fashion Index, to now be
worth an estimated $2.4 trillion. In fact, not only
does it touch everyone, but it would be the
worlds seventh-largest economy if ranked
alongside individual countries GDP.

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