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Contents
1. Introduction............................................................................................................ 2
1.1 Background....................................................................................................... 2
2. Market research................................................................................................... 3
2.1 Introduction................................................................................................ 3
2.2 Research method........................................................................................ 3
2.3 Marketing plan............................................................................................ 3
2.4 Research analysis....................................................................................... 6
2.5 SWOT analysis............................................................................................ 6
2.6 Market Segmentation and Targeting...........................................................6
2.7 Marketing Mix............................................................................................. 7
2.8 Market strategy.......................................................................................... 7
2.9 Results and Conclusion............................................................................... 9

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 1. Introduction
I want to get more profit and be known between the customers.
We wrote a survey for 60 of the customers and we asked theme about some
of handmade works and the readymade. We choose handmade work
because we want to do something new and different from the others group,
so we made bookmarks and t-shirts with written on it.
In my report I wrote about the mission and the smart objective and the
research method and research analysis. The most important part in this
report is SWOT analysis because its display all the good things that we did
and the bad and wrong things.
If we will do like this project in the future I would like to improve the writing
for the research and write more questions and I will make more advertising
and bring different things for the customers and I will make it low cost for
everyone.

1.1 Background
- I want my business in the college to know how I running my own business.
- Our competitors in the college are the cafeteria and the other groups.
- Mission statement: We made our t-shirt by lot of love and trust for our
customers and its good for the hot days and we want you to be beautiful
and more comfortable on it.
- Smart objective: I want to achieve 80% of profit by the end of the Bazar
by selling more t-shirt and bookmarks.

SARA
(Leader)

FATIMA SALHA ASMA ELAF

(The assistant) (The worker) (Bring the things) (The worker)

- SARA, shes the leader in the group and we work under her for the
Bazar.
- FATIMA, shes the assistant and shes bring the ideas for the group.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 - SALHA, shes doing the work in the group.
- ASMA, shes bring all the things that we need it for the Bazar.
- ELAF, shes also doing the work in the group.
-Branding: We choose this logo because we want to show our customers
about handmade work and we but simple logo and beautiful.

2. Market research
2.1 Introduction
Our group did the research for the Bazar at Nescot College on Sunday
30thAugust, 2015 at 12:30
2.2 Research method

Which kind of handmade liked the customers more?

33%

67%

T-shirts Bookmark

HANDMADE (Market research):

Our Companys did a marketing research through Questionnaire to students
and teachers for small business at Nescot College. We did 60 samples for our
customers to choose between the handmade or the readymade. From the
chart we can see that our customers liked the t-shirts more than the
bookmarks.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 2.3 Marketing plan
Days
Marketin 1 2 3 4 5 6 7 8
g
Sund Monda Tuesd Wednesd Thursd Frida Saturd Sunday
activities
ay y ay ay ay y ay
Basic
advertisi
ng
Samples
Brochure
s

Q1. What do you look for HANDMADE READYMADE

when you shop online?
44 16
Q2. Are you interested in YES NO
homemade products to be
sold in college?
51 9
Q3. What handmade CLOTHE BAGS ACCESSORIES
products do you prefer to
buy?

18 11 31
Q4. In your opinion, what is 20-40 40-60
the reasonable price for
handmade products?
52 8
Q5. What language do you ENGLISH ARABIC
want calligraphy writing to
be in?
20 39

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
Q6. Do you think bookmark YES NO
is useful idea?

50 10
Q7. Which do you prefer PICTURE QUOTES
bookmark with?
47 13
Q8. What do you love to INSPIRATION ROMANTIC
read on the bookmark?

48 12
Q9. Are you willing to pay YES NO
more for personalized
design?
43 17
Q10. Do you think that YES NO
handmade products worth
more?
52 8

From the table you can see that 60% of the customers choose the handmade
and we asked them about bookmarks and t-shirts and 40% liked the t-shirts
and 20% liked the bookmark so our company decide to design t-shirts and
bookmarks like what our customers interesting in.

Q1. They prefer the handmade more than the readymade.

50

40

30

20

10

0
1
Column1 HANDM ADE
Column2 READYM ADE

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 Q3. Most of them choose the accessorier more than the outher options.

0 5 10 15 20 25 30 35
Q3 CLOTHE Q3 BAGS
Q3 ACCESSORIES

Q8. They prefer the inspiration writing more than the romantic writing.

50
45
40
35
30
25
20
15
10
5
0

Q8 INSPIRATION
Q8 ROM ANTIC

From the charts you can see that most of the customers choose shopping
online and liked the accessories more and inspiration writing on the
bookmarks.

2.4Research analysis

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 2.5 SWOT analysis

STRENGTHS WEAKNESSES
Our product was from raw materials Limited distribution, we didnt made
and we did our Bazar in the enough advertising and our product
auditorium and superior was higher cost for some of our
management. customers.

OPPORTUNITIES THREATS
There was new uses for our product Changing customer needs and our
and if we made more t-shirts for our competitors adopt new strategies.
customers and made more
advertising it will we had more profit.

2.6 Market Segmentation and Targeting

Geographic: Our store was in Jeddah, at Nescot College in the
auditorium.

Demographic: People from different areas have different needs

and wants and all the t-shirts was for people from age 18-25.

Psychographic: You can use our t-shirts and bookmarks at any

time on your day.

Behavior: The Product from our company its high quality and
low price and the loyalty for our product.

Targeting: We made t-shirts, must of the buyers was from 18-

22 and the price for the t-shirts was 50RS and some of it was
45RS and we bring different sizes for all the customers.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 2.7 Marketing Mix
Product: Our brand name is (HANDMADE), and we made it by our
hands and our
T-shirts and bookmarks from high quality. We serviced our customers
quickly and we didnt made any discounts.

Price: Our price was good for most of our customers we sale the t-
shirts for 45-50 and the bookmarks for 10-15.

Place: We made our Bazar in Jeddah at Nescot College outside the

auditorium.

Promotion: We made procure and we put it at the College before the

Bazar for two days and we wear a samples for the t-shirts.

2.8 Market strategy

Our group used to sale t-shirts and bookmarks and we made business
cards for our customers who buy from our store. One of us wear a
sample for the t-shirt for two days so all the t-shirts were sale but not
all the bookmarks and we got good profit for our group.
<HANDMADE >

PROFIT AND LOSS STATEMENT/ INCOME STATEMENT

Particulars No. of Amount per Total Notes
pieces piece(SAR) Amount(SAR)

1. Products/Items
T-shirts 1 5 20 100
T-shirts 2 5 20 100
Bookmark 1 10 0 0

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
Bookmark 2 14 0 0

2. Decorations 0
0
3.Promotion/Publi 0
city
Brochures 20 2 40
Thanks Card 5 0.5 2.5
Business Card 5 0.5 2.5

4. Miscellaneous 0
packaging paper 4 8 32
Glue 1 4 4
Color 2 14 28

Total Expenses 309

Income

1. Products/Items

T-shirts 1 4 50 250
T-shirts 2 5 45 180
Bookmark 1 9 15 135
Bookmark 2 10 10 100
0
Total Income 665

Total Profit/Loss 356 PROFIT /

LOSS
From the table you can see that we had good profit in our business.

2.9 Results and Conclusion

We had good profit because all the work was by our hands because this, our
worked go well and our group was so organized and we helped each other. If
we will do like this project in the future I will be more helpful and we will
make more things for our customers. I got more performance about how I
drive the work and finish it in the right time and get more experience in
business.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 This is the advertising that we did and
we put it at Nescot College on block A
and our business card.

And this is how we covered the t-shirts

for the buyers.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 And this is some pictures for how
our table was on the Bazar.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
 This is our profit that we got.

Salha Abu-khairah_BusinessVoc32_Report_16-9-2015
Salha Abu-khairah_BusinessVoc32_Report_16-9-2015