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NIM : 145111028
Class : 3 AK-A
Department : Accounting (Accounting-D3)
MEMORANDUM
Overview
The customer nowadays need the best service. A service is one of
important thing in doing business especially in food business. Service is
something that can be easily spot by the customer. Thats why service needs to be
improved and/or stabilized in a good condition.
Our restaurant, McDonalds is the best service fast food restaurant in
Indonesia. The quality service spotted good in all fast food customers, based on
the statistics data from our Customer Service and Marketing Department Centre,
during 2009 2012
Our service is the best among three big fast food restaurant in Indonesia.
But this year, 2012, our quality service is decreasing. From margin 62.0 decreased
significantly to 42. KFC is right behind us in quality service, and we have to
prevent KFC of being the best serviced fast food restaurant.
Because of this problem, Mr. Stendi Muhsin as the Customer Service and
Market Department manager, Makassar has requested this report. This report
solved this problem, so our quality service could increase and we are still the fast
food restaurant with a good quality service.
Procedures
Two staffs from Customer Service and Market Department selected 25%
from the monthly customer for interview, filling questionnaire , and observation.
So we got what customers want and could make a new innovation in service.
Findings
Recommendations