Chapter

PROBLEM
ENVIRONMENT
PROBLEM
ENVIRONMENT
Ambuja is the big name in the field of
cement.It also has some limitation in its
working process which gives birth to a
problem. No organization in the world is
100% but yhose at the top is close to it .
Ambuja being a cement company has some
competitors in the market like Aditya Birla
Group which has its products Ultratech
which is one of the major competitors in the
market. These are some major problems of
Ambuja Cement which I am going to
highlight here.
It has to increase its efficiency and
effectiveness over other cement in the
market.
It has to be reasonable in price and
good in quality accordingly.
It has to be increase its reach to the
customer globally.
WHICH COMPANY CAME TO YOUR MIND
WHEN YOU SUPPOSE TO PURCHASE A
CEMENT ?
a) AMBUJA 40% b) ACC 35% c)
ULTRATECH 25%
45

40

35

30

25

20

15

10

0
AMBUJA ACC ULTRATECH

IS IT SUITABLE FOR CONSTRUCTION

WORK ?
a) Yes 60% b) no 40%
 70

60

50

40

30

20

10

0
yes no

FROM WHICH SOURCE DID YOU COME TO

KNOW ABOUT AMBUJA CEMENT?
 a) T.V advertising 32%
b)Hording 40%
b) Bus paintings 6% d)
Newspapers 22%
45

40

35

30

25

20

15

10

0
TV ADVERTISING 32 HOARDING BUS PAINTING NEWSPAPER

ARE YOU AWARE OF PROMOTIONAL ACTIVITY

CONDUCTED BY AMBUJA CEMENT ?
a)YES 40% b)NO 60%
70

60

50

40

30

20

10

0
YES NO

PLEASE CHOOSE FROM BELOW THE FACTORS

WHICH ATTRACTED YOU MOST ABOUT AMBUJA
CEMENT ?
A)QUALITY 63% B)QUANTITY 37%
70

60

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40

30

20

10

0
QUALITY QUANTITY

Which of the following factors influence Which of

the following factors influence your purchase
decision ?
A) Quality of product 85 % B)Effective
Advertisement 15 %
90

80

70

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50

40

30

20

10

0
QUALITY OF PRODUCT EFFECTIVE ADVERTISEMENT

Do you think the promotional activity of

Ambuja Cement gives you the clear
message?
a)Yes 30% b)No 70%
80

70

60

50

40

30

20

10

0
yes no

Will you advice to purchase Ambuja

Cement?
 a) Yes 58% b)No 42%
70

60

50

40

30

20

10

0
yes no

Is Ambuja Cement able to meet your

exception?
a) Yes 60% b)No 40%
 70

60

50

40

30

20

10

0
yes no

Do you think that price of Ambuja Cement is

Exception?
a) YES 70% b)No 30%
80

70

60

50

40

30

20

10

0
yes no
UNITECH Cement one of the biggest cement
conglomerate need to give more focus on a
marketing strategies , production and
transportation system , quality of its
products for better competition in the
market, its efficiency and all in whole its
good value.

Chapter7
 CONCLUSION
AND
RECOMENDATIO
N
CONCLUSION AND RECOMENDATION

We conclude here that Ambuja Cement one

of the giant in the field of Cement
Industries can lead the market in the future
if it gives focus on some of the marketing
strategy like good quality of product,
efficiency in the market and better
production and transportation.