ECONOMIC MODEL OF KOMATSU

UNIVERSIDAD PILOTO DE COLOMBIA.

DIEGO RICARDO SANTOS.

MAQUINARIA Y EQUIPO.

HENRY GIOVANNI MARTINEZ MENDOZA.

INTRODUCTION

The use of construction machinery has become as important as knowing the behavior of
construction; That is why companies such as komatsu are leaders and have very strong economic
models being pioneers in these business models, in this paper I wonder if the production of rental
machinery provides greater strength as a company in the midst of a global economic crisis.

DEVELOPMENT
According to the article by Yoichi Matsumoto shows the growth of this company after a time of crisis
generating new solutions and interventions to its methodology company as a result of this crisis the
company lost in a fiscal year 800 million dollars a figure that could lead The bank broke a company
that did not act fast to stabilize its break-even point, because Japan by the recession from 2008 to
2010 had a decline in construction, so assuming the costs of having a household machinery
generated high costs One for the use and maintenance of these machines.

Komatsu started producing and exporting machinery to an emerging market and reducing costs in
Japan to generate demand this intensive cost reduction, achieving a balance between supply and
demand. In this way, it was proposed to strengthen the post-sale relationship. This process began to
strengthen and generate a boom In the construction in Japan since this generates profits that is to
say reduced costs to be able to acquire machinery for civil works, to a low cost of rent.

Komatsu's export process was a bit slow in Europe because the construction index in Europe was
also declining, but in China construction was taking a major boom which led to the largest number of
units being produced In export than the same use in Japan.

The export was another key chip of Komatsu because the customers of machines for rent preferred
new machines and therefore the rental companies provided a financial model to acquire them and
then be resold to emerging markets for the same commercial value with Which were manufactured
already in use, the machinery reached these emerging markets with a high quality by the way of use
of the Japanese ie China, Europe and North America and generating these emerging markets
interested in the parts what is Called a post-sale service that pieces or additions are not as expensive
to the machines but if it requires the same work and wear to make the sale for it in Japan if there was
the facility to go as an experience center to get refractions or Spare parts, by the local komatsu
operability but this facility was not had emergent countries.

CONCLUSIONS

Komatsu reacted in an alternative way for the moment this cause that although already entered in
crises reacted correctly, but when planning models or states of crisis so that it can be reacted
immediately to stabilize points of balance; And that we could see that I lost a significant figure of
800,000 million yen 800 million dollars, which could have been saved by having a well-established
plan of action.
As a constructor or user of the machinery we must learn a lot of the construction processes and the
use of quality of the machines since this prolongs the useful life of the machinery and this will incur
less expenses if we have our own machinery for spare parts and repairs.

The use of rented machinery is an extra benefit that we have as users of them because many
construction companies do not have the possibility of storing large machinery or this incurs an
additional expense as warehouses and transport of our own machine is to rent a Machinery is a very
effective option to reduce expenses understanding that we have to review the margin cost benefit is
knowing knowing yields of the machinery to acquire and if it is necessary to pay days having the
machine quiet.