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GUJARAT TECHNOLOGICAL UNIVERSITY

MBA SEMESTER IV EXAMINATION WINTER 2014
Subject Code: 2840005 Date: 01-12-2014
Subject Name: Supply Chain Management (SCM)
Time: 10:30 am 13:30 pm Total Marks: 70

Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
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Q.1 (a) What are the supply chain challenges for the Indian FMCG sector? [07]

(b) Explain Impact of Service Level on Revenue Costs and Profits. [07]

Q.2 (a) Explain Quantitative V/s Qualitative Methods of demand forecasting with suitable examples. [07]

(b) Define the term Supply Chain Management. Discuss the various phases of evolution of supply
chain management. [07]

OR

(b) How can a firm design its sourcing strategy based on a purchase portfolio matrix? [07]

Q.3 (a) Discuss relative merits and demerits of various transportation modes available. [07]

(b) Define uncertainties that are particularly relevant when designing global supply chains? [07]

OR

(a) Information technology plays a vital role in SCM Discuss. [07]

(b) Why over a period of time an e-retailer - Amazon has built new warehouses located at
geographically different parts of the country? [07]

Q.4 (a) What is the bullwhip effect and what are the main causes of bullwhip effect? [07]

(b) Define the term supply chain mapping. Also discuss the following three dimensions of supply
chain mapping with suitable chart. [07]

1- Value addition curve

2- Point of Differentiation
3- Customer entry point in the supply chain

OR

(a) Define the term Agile supply chain. How Agile supply chain different from the traditional supply
chain? [07]

(b) What are the ways in which firm can move from Make To Stock (MTS) to Customize to Order
(CTO)? [07]

Q.5 (a) What is supply chain integration? What are the barriers in implementing it? [07]

(b) What do you mean by Cross docking? [07]

OR

(a) Write a note on ECR Initiatives in India. [07]

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(b) Explain Sources of supply Chain Disruptions with Examples. [07]

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GUJARAT TECHNOLOGICAL UNIVERSITY

MBA - SEMESTERIV EXAMINATIONSUMMER 2015
Subject Code: 2840005 Date: 18-05-2015
Subject Name: Supply Chain Management (SCM)
Time: 10.30 am - 13.30 pm Total Marks: 70

Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
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Q.1 (a) The supply chain is the nature of organizations that are involved through upstream and
downstream linkages in the different processes and activities that produce value in form of
products & services. Comment. [07]

(b) What are various issues or challenges faced while managing SCM? [07]

Q.2 (a) Explain how you can work with low inventory, without compromising on product availability. [07]

(b) Write short notes on : [07]

a. Cross Docking
b. RFID
OR
(b) Identify the major obstacles to effective coordination in a supply chain. Suggest some strategies to
overcome these obstacles. [07]

Q.3 (a) "In the era of outsourcing, third party logistics can add value to existing supply chains." Explain
this statement with examples. [07]

(b) Explain the process view and cycle view of supply chains, by taking automobile industry as an
example. [07]
OR
Q.3 (a) What are various costs associated with Inventory? Discus what is MRP? [07]

(b) Identify three key supply chain decision phases & explain their significance. [07]

Q.4 (a) What are the advantages and limitation of centralized purchasing in comparison to decentralized
purchasing for a chain of fast- food restaurant you suggest & why? [07]

(b) A good aggregate planning is done in collaboration with other supply chain partners. Comment.
[07]
OR
Q.4 (a) What is meant by Agile Supply Chain? Describe how the Indian companies achieve strategic fit
between supply chain strategy and competitive strategy in this era of globalization. [07]

(b) What are the options available to improve the profitability of a supply chain by managing the
supply of products? [07]

Q.5 (a) Define SCM integration and discuss the four stages of Steven's model of supply chain integration.
Also, describe the strategies involved in SCM integration. [07]

(b) Discuss the role of Information Technology in managing the supply chain of an organized retailer.
[07]
OR
Q.5 (a) Explain in detail how transportation economics is influenced by the following factors [07]
a) Handling b) Distance c) Volume d) Density.

(b) Differentiate between SCM v/s CRM. [07]

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