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Esri Business Analyst Online

SM

Report Reference Guide


Table of Contents

Introduction Market Potential


About Business Analyst Online.............................................. 1 Electronics and Internet Market Potential.......................... 39
Current-Year/Five-Year Forecast Demographic Updates... 2 Financial Investments Market Potential.............................. 40
Health and Beauty Market Potential.....................................41
How to Order Pets and Products Market Potential.................................... 42
Get Started with Business Analyst Online............................ 3 Restaurant Market Potential................................................. 43
Basic and Premium Subscriptions.......................................... 4 Retail Market Potential........................................................... 44
Sports and Leisure Market Potential................................... 45
Demographics
Market Profile............................................................................ 9 Business Data Reports
Demographic and Income Profile.........................................10 Business Summary................................................................. 49
Demographic and Income Comparison Profile..................11 Major Shopping Center Locator.......................................... 50
19902000 Comparison Profile.............................................12 Retail MarketPlace Profile.......................................................51
Age 50+ Profile........................................................................13 Traffic Count Profile................................................................ 52
Age by Income Profile.............................................................14
Age by Sex by Race Profile.....................................................15 Maps
Age by Sex Profile...................................................................16 Site Maps and Satellite Imagery
Census 2000 Detailed Race Profile.......................................17 Site Details Map...................................................................... 55
Census 2000 Summary Profile...............................................18 Site Map................................................................................... 56
Detailed Age Profile................................................................19 Site Map with Satellite Imagery............................................ 57
Detailed Income Profile......................................................... 20 Other Maps
Disposable Income Profile.................................................... 21 Major Shopping Center Map................................................ 58
Executive Summary................................................................ 22 Traffic Count Map................................................................... 59
Graphic Profile........................................................................ 23 Traffic Count MapClose Up.............................................. 60
Housing Profile........................................................................ 24 Dominant Tapestry Site Map.................................................61
Net Worth Profile.................................................................... 25
Tapestry Segmentation Area Profile.................................... 26 Related Products
Business Analyst Online API................................................. 62
Consumer Spending Business Analyst Desktop..................................................... 63
Automotive Aftermarket Expenditures............................... 29 Business Analyst Server......................................................... 64
Financial Expenditures.......................................................... 30
House and Home Expenditures............................................31
Household Budget Expenditures........................................ 32
Medical Expenditures............................................................ 33
Recreation Expenditures....................................................... 34
Retail Goods and Services Expenditures........................... 35

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This reference guide provides a comprehensive overview of the
data variables used in the reports and maps available through Dominant Tapestry Site Map
Sample
Esri Business Analyst Online . It also includes information
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each subscription.

About Business
Analyst Online
Business Analyst Online uses over 3,000 variables for
demographic, consumer spending, business, and traffic data.
These data variables can be analyzed in a geographic context
as granular as block groups, census tracts, or ZIP Codes.

An interactive, color-coded imagery or street map service is


the backdrop for your analysis. You can quickly zoom in to your
area of interest to instantly visualize data that helps you

Identify locations of existing customers or sites.


Find new customers based on the characteristics of your
most profitable existing customers.
Analyze market areas to show the proximity of your stores
to those of your competitors and discover opportunities for
new store locations or store consolidations.
Use the built-in Microsoft Bing business search to explore
businesses you can target for your products
and services and add the locations directly to Source: ESRI Retail MarketPlace Prole
Sample
your map. 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Compare prospective sites you are Ring: 1 mile radius
Summary Demographics

considering for a new business location by


2010 Population 39,102
2010 Households 21,125
2010 Median Disposable Income $62,128
2010 Per Capita Income $60,674

generating comparison reports based on Industry Summary Demand


(Retail Potential)
Supply
(Retail Sales) Retail Gap
Leakage/Surplus
Factor
Number of
Businesses

hundreds of variables.
Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549,709 -60.8 2,755
Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668,649 -55.8 1,747
Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008

Demand Supply Leakage/Surplus Number of


Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses
Motor Vehicle & Parts Dealers (NAICS 441) $180,785,806 $128,359,772 $52,426,034 17.0 26
Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10
Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13
Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3

Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707,528 -49.7 113
Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772,273 -32.8 53
Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60

Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259

Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55
Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405,825 -50.5 53
Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2

Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149
Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786,873 -37.8 77
Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9 54
Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675,472 -29.9 18

Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 -45.5 102

Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25

Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415
Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143
Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146,895 -46.7 28
Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244

Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 -76.6 133
Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56
Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure
of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.

Source: ESRI and infoUSA

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3

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Current-Year/Five-Year Forecast Demographic Updates

Esri has a team of demographers, statisticians, and economists


who use a wide variety of public and private data sources 2014

to develop a uniquely accurate and detailed picture of local


population, economic, housing, and business characteristics.
Using geographic information system (GIS) tools and our strong
demographic estimating experience, Esri captures the effects of
significant events that occur between decennial censuses.

The data is delivered at 11 different levels of geography, from


national levels all the way down to block groups:

National
States
Core-based statistical areas (CBSA)
Counties
Census tracts
Places
County subdivisions
ZIP Codes
Congressional districts
Designated market areas (DMA) 2009
Block groups
Esri produces 15,000 variables, creating an incredibly detailed
picture of the U.S. population. Forecasts are prepared initially for
counties and block groups. From the county database, forecasts
are aggregated to higher levels (such as CBSAs and states). From
the block group database, forecasts are retrieved for census
tracts; places; county subdivisions; ZIP Codes; congressional
districts for the 111th Congress; DMAs; or any user-defined site,
circle, or polygon.

Accurate and Reliable Data


Esri improves on publicly available data by providing the
current-year data and extending the coverage (summaries from
11different levels of geography). Compared to other private
sources of demographic data, Esri provides a proven track record
of accuracy and agility. Esri publishes the results of all tests of
accuracy on its Web site. As an example of Esris agility, it was the
first to capture the effects of the 2005 hurricane season at the
block group level and the first to identify the beginning of the
bursting housing bubble and subprime mortgage crisis a full two Esris Data Development Team
years before the market collapsed (as evidenced by the annual Led by chief demographer Lynn Wombold, Esris data
trends white paper, available on Esris Web site). Current-year development team has a 35-year history of excellence in market
variables ensure that analysts and the public alike can conduct intelligence. The combined expertise of the teams economists,
their research with the most accurate information available, which statisticians, demographers, geographers, and analysts totals
is especially critical in fast-changing areas. nearly a century of data and segmentation development
experience. The team has crafted data methodologies, such as the
demographic update, segmentation, the Diversity Index, and the
Retail MarketPlace database, that are now industry benchmarks.

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Demographic and Income Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
Summary 2000 2010 2015
Population 26,162 45,534 50,151
Households 14,855 24,338 26,808
Families 4,534 7,223 7,843
Average Household Size 1.56 1.66 1.68
Owner Occupied HUs 6,905 12,162 13,530
Renter Occupied HUs 7,950 12,176 13,278
Median Age 34.0 35.7 35.8

Trends: 2010-2015 Annual Rate Area State National


Population 1.95% 0.27% 0.76%
Households 1.95% 0.27% 0.78%
Families 1.66% 0.07% 0.64%
Owner HHs 2.15% 0.32% 0.82%
Median Household Income 4.32% 2.76% 2.36%
2000 2010 2015
Households by Income Number Percent Number Percent Number Percent
< $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999 793 5.4% 801 3.3% 552 2.1%
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2%
$50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6%
$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1%
$150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%
Median Household Income $65,379 $81,441 $100,632
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
2000 2010 2015
Population by Age Number Percent Number Percent Number Percent
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
5-9 432 1.7% 1,021 2.2% 1,185 2.4%
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%
65 - 74 879 3.4% 2,110 4.6% 3,102 6.2%
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4%
Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%
Pacic Islander Alone 24 0.1% 60 0.1% 78 0.2%
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%
Data Note: Income is expressed in current dollars.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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Business Analyst Online
Demographics
Demographics
Market

Improve forecasting and business planning by analyzing


Proposed Location 100 S Wacker Dr, Market Prole
100 S Wacker Dr, 100
trends and changes with demographic reports based on Esris Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006
Sample Chicago,
Longitude: -87.63747 Radius: 1.5 Miles Radius: 4 Miles Ra
current-year estimates and five-year projected data.
2000 Total Population
Proposed Location 100 S Wacker Dr, 75,914
100 S Wacker Dr, 100 S Wacker Dr, 516,754
Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006 Chicago, IL 60606-4006
2000 Group Quarters 4,767 19,825
n Market ProfileMost Popular Report Longitude: -87.63747
2009 Total Population
2000 Total Population
Radius: 1.5 Miles

75,914
Radius: 4 Miles
102,755
516,754
Radius: 8 Miles

1,989,573
549,079
2014 2000Total
Group Population
Quarters 4,767 113,897
19,825 49,306 561,203
n Demographic and Income ProfileVery Popular Report 2009 Total Population
2009 - 2014 Annual Rate
2014 Total Population
102,755
113,897
549,079
2.08%
561,203
2,015,405
2,011,012
0.44%
2009 - 2014 Annual Rate 2.08% 0.44% -0.04%

n Demographic and Income Comparison Profile 2000


2000 Households
Households 42,723 42,723
228,486 729,882 228,486
2000 Average
2000 Average Household
Household Size Size 1.67 1.67
2.17 2.66 2.17
n 19902000 Comparison Profile 2009 Households
2009
2009Households
Average Household Size
56,214
1.71
245,566
56,214
2.15
736,780
2.67 245,566
2009 Average Household Size
2014 Households 62,602 1.71
252,181 736,441 2.15
2014 Average Household Size 1.72 2.14 2.66
2014 Households 62,602 252,181
n Age 55+ Profile 2009 - 2014 Annual Rate
2014 Average Household Size
2000 Families
2.18%
14,140
0.53%
1.72
100,531
-0.01%
409,626 2.14
2000 Average Family Size 2.58 3.25 3.59
2009 - 2014 Annual Rate 2.18% 0.53%
n Age by Income Profile 2009 Families
2000
2009Families
Average Family Size
18,277
2.67
104,314
14,140
3.24
400,703
3.66 100,531
2014 Families 19,871 104,483 392,475
2000 Average Family Size
2014 Average Family Size 2.69
2.58
3.25 3.68
3.25
n Age by Sex by Race Profile 2009
2009Families
- 2014 Annual Rate 1.69% 18,277
0.03% -0.41% 104,314
2009 Average Family Size 2.67 3.24
2000 Housing Units
n Age by Sex Profile 2014 Families
Owner Occupied Housing Units
48,778
33.6%
19,871
255,621
30.2%
799,873
33.3%
104,483
2014 Average
Renter Occupied Family Size
Housing Units 54.0% 2.69
59.1% 58.0% 3.25
2009 - 2014
Vacant HousingAnnual
Units Rate 12.5% 1.69%
10.7% 8.8% 0.03%
n Census 2000 Detailed Race Profile 2009 Housing Units
Owner Occupied Housing Units
65,916
35.1%
283,698
31.0%
838,342
33.1%
Renter Occupied Housing Units 50.2% 55.6% 54.8%
2000Vacant
Housing Units 48,778 255,621
n Census 2000 Summary Profile Owner
Housing Units
2014 Housing Units
Occupied Housing Units
14.7%
73,099
13.4%
293,534
33.6%
12.1%
849,643
30.2%
Owner Occupied Housing Units 35.8% 31.0% 32.6%
Renter Occupied
Renter Occupied Housing
Housing Units Units 49.8% 54.0%
54.9% 54.1% 59.1%
n Detailed Age Profile Vacant Housing Units
Vacant Housing Units
Demographic and Income Prole 14.4% 14.1%
12.5% 13.3%
10.7%
Sample
Demographics

2009 Housing Units


Median Household Income
65,916 283,698
n Detailed Income Profile Owner2000 Occupied Housing Units $56,538 35.1%
$42,847 $37,749 31.0%
Proposed Location Renter
2009 Occupied Housing Units
2014
$75,288
Latitude: 41.8805
$75,957 -87.63715
50.2%
$58,813
$62,665
$51,385
$54,451
55.6%
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude:
n Disposable Income Profile Ring: 1 mile radius Vacant
Median HomeHousing
Value Units 14.7% 13.4%
Summary
2014 Housing
2000
2000 2009
Units 2010 $243,136
2015
73,099
$224,546 $157,593 293,534
$343,765 $311,868 $221,468
Owner2014 Occupied Housing
45,534 Units 35.8% 31.0%
n Executive Summary Population
Households
26,162
Renter
Per Occupied Housing
Capita Income
14,855 24,338 Units
50,151
$376,262
26,808
$343,943
49.8%
$241,557
54.9%
Families 4,534 2000 7,223 $49,048
7,843 $32,039 $20,732
Vacant
2009 Housing Units $59,665 14.4%
$40,288 $26,274 14.1%
n Graphic Profile Average Household Size
Owner Occupied HUs
1.56
6,905
2014
Median Age
1.66
12,162
1.68
$62,456
13,530
$42,871 $27,756

Renter Occupied HUs 7,950 2000 12,176 13,27834.5


Median Household Income 31.1 30.1
n Housing Profile Median Age

Trends: 2010-2015 Annual Rate


34.0 2009

Area
2000
2014
35.7

State
35.836.0

National
36.0
32.0
$56,538
32.1
30.7
30.9 $42,847
Population 1.95% 2009 0.27% 0.76% $75,288 $58,813
n Net Worth Profile Households 1.95% 2014 0.27% 0.78% $75,957
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.
$62,665
Families Median
1.66% Home Value 0.07% 0.64%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Owner HHs 2.15% 0.32% 0.82%
n Tapestry Segmentation Area Profile Median Household Income 4.32%
2000 2.76% 2.36%
$243,136 $224,546
2000
2000
2009 2010
2010 2015
2015
$343,765 $311,868
Households by Income Number Percent 2014Number Percent Number Percent $376,262 $343,943
< $15,000 1,688 Per Capita Income
11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999
2000 801 and maps from
7932009 ESRI 5.4% On-demand reports 3.3%Business Analyst552 Online. Order at2.1%
$49,048
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$32,039
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7%
2009 2,271 9.3% 1,659 6.2%
$59,665 $40,288
$50,000 - $74,999 2,679 18.4% 2014 4,834 19.9% 5,247 19.6% $62,456 $42,871
$75,000 - $99,999 1,845 Median
12.6% Age 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6%
2000 4,487 18.4% 6,983 26.1%
34.5 31.1
$150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000+ 980 6.7% 2009 2,379 9.8% 3,192 11.9% 36.0 32.0
Median Household Income $65,379 2014 $81,441 $100,632 36.0 32.1
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by to
Persons2000 2010
in families include the householder 2015
and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the
Population by Age by all personsPercent
Number aged 15 years and over divided
Number Percent by total population.Percent
Number Detail may not sum to totals due to rounding.
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
5-9 Source:
432 U.S. Bureau
1.7% of the Census,
1,021 2000 Census
2.2% of Population
1,185 and 2.4%
Housing. ESRI forecasts for 2009 and 2014.
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%
65 - 74 2009
879 ESRI 3.4% On-demand
2,110reports and
4.6%maps from Business Analyst
3,102 6.2% Online. Order at www.esri.com/bao or call 800-292-2224 5/05/2009
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4%
Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%
Pacic Islander Alone 24 0.1% 60 0.1% 78 0.2%
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%
Data Note: Income is expressed in current dollars.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2

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8 esri.com/buybao
Market Profile

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economic development agencies use this report to get a basic
understanding of market demographics, consumer spending,
and segmentation. This is one of the most popular reports and
is the most comprehensive. This report is a good starting point
for your analysis.

Market Prole
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1, 3, 5 Miles
1 mile radius 3 miles radius 5 miles radius
2000 Total Population 26,162 300,862 816,002
2000 Group Quarters 3,043 10,995 32,318
2010 Total Population 45,534 343,403 865,089
2015 Total Population 50,151 353,272 875,185
2010 - 2015 Annual Rate 1.95% 0.57% 0.23%

Demographics
2000 Households 14,855 141,561 334,355
2000 Average Household Size 1.56 2.05 2.34
2010 Households 24,338 164,537 359,150
2010 Average Household Size 1.66 2.01 2.3
2015 Households 26,808 170,130 364,685
2015 Average Household Size 1.68 2 2.3
2010 - 2015 Annual Rate 1.95% 0.67% 0.31%
2000 Families 4,534 58,924 158,381
2000 Average Family Size 2.4 3.1 3.4
2010 Families 7,223 65,747 164,294
2010 Average Family Size 2.6 3.08 3.39
2015 Families 7,843 66,446 163,681
2015 Average Family Size 2.64 3.09 3.4
2010 - 2015 Annual Rate 1.66% 0.21% -0.07%

2000 Housing Units 17,113 159,344 373,433


Owner Occupied Housing Units 40.5% 31.9% 29.6%
Renter Occupied Housing Units 46.6% 56.9% 59.9%
Vacant Housing Units 12.9% 11.2% 10.5%
View a full report at 2010 Housing Units 27,796 189,002 411,183
esri.com/baoreports. Owner Occupied Housing Units 43.8% 33.3% 30.6%
Renter Occupied Housing Units 43.8% 53.7% 56.8%
Vacant Housing Units 12.4% 12.9% 12.7%
2015 Housing Units 30,706 197,485 422,671
Owner Occupied Housing Units 44.1% 33.2% 30.3%
Renter Occupied Housing Units 43.2% 53.0% 56.0%
Vacant Housing Units 12.7% 13.9% 13.7%

Median Household Income


2000 $65,379 $46,110 $40,518
2010 $81,441 $62,261 $54,674
2015 $100,632 $76,838 $66,148
Median Home Value
2000 $217,450 $238,126 $198,403
2010 $308,814 $321,349 $273,098
2015 $359,555 $378,204 $320,177
Per Capita Income
2000 $49,927 $37,059 $27,260
2010 $60,584 $45,353 $34,145
2015 $69,932 $54,655 $41,098
Median Age
2000 34.0 32.2 30.2
2010 35.7 33.8 31.2
2015 35.8 33.8 31.3

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 8

esri.com/buybao 9
Demographic and Income Profile

Local governments, retailers, and real estate agents use this n Included with Basic and Premium Subscriptions
report to quickly forecast area growth.

Demographic and Income Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
Summary 2000 2010 2015
Population 26,162 45,534 50,151
Households 14,855 24,338 26,808
Families 4,534 7,223 7,843
Average Household Size 1.56 1.66 1.68
Owner Occupied HUs 6,905 12,162 13,530
Renter Occupied HUs 7,950 12,176 13,278
Median Age 34.0 35.7 35.8

Trends: 2010-2015 Annual Rate Area State National


Population 1.95% 0.27% 0.76%
Households 1.95% 0.27% 0.78%
Families 1.66% 0.07% 0.64%
Owner HHs 2.15% 0.32% 0.82%
Median Household Income 4.32% 2.76% 2.36%
2000 2010 2015
Demographics

Households by Income Number Percent Number Percent Number Percent


< $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999 793 5.4% 801 3.3% 552 2.1%
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2%
$50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6%
$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1%
Demographic and Income Prole
$150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% Sample
$200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%
Median Household Income $65,379 $81,441 $100,632
Proposed Location Latitude: 41.8805
Average Household Income $87,546 $108,629 $125,374
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Per Capita Income $49,927 $60,584 $69,932
Ring: 1 mile radius
2000 2010 2015
Trends 2010-2015
Population by Age Number Percent Number Percent Number Percent
4.5
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
4
5-9 432 1.7% 1,021 2.2% 1,185 2.4%
Annual Rate (in percent)

10 - 14 374 1.4% 877 1.9% 1,039 2.1% 3.5

15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 3


20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 2.5 Area
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% State
2
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% U.S.
1.5
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 1
65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 0.5
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 0
Population Households Families Owner HHs Median HH Income
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent Population by Age
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% 30
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4% 25

Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%


20
Pacic Islander Alone 24 0.1% 60 0.1% 78 0.2%
Percent

Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% 2010
15
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% 2015
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% 10
Data Note: Income is expressed in current dollars.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 5

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 0
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

2010 Household Income 2010 Population by Race


65
60
55
50
$150-199K+ (10.2%) 45
$100K-$149K (18.4%) $200K+ (9.8%) 40
35

<$15K (7.9%) 30 61.4


Percent

25
$15K-$24K (3.3%) 20
$75K-99K (17.2%) $25K-34K (4.1%) 15
10
$35K-$49K (9.3%) 20.7
5
$50K-74K (19.9%) 0
White 10.8
Black 0.3
Am. Ind.
Asian 0.1 3.7
Pacic
Other 2.9
Two+
2010 Percent Hispanic Origin: 10.7%

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10 esri.com/buybao
Demographic and Income Comparison Profile

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compare areas.

Demographic and Income Profile


Proposed Location Sample
100 S Wacker Dr, Chicago, IL 60606-4006 Latitude: 41.8805
Ring: 1 mile radius Longitude: -87.63715

Summary 2000 2010 2015


Population 26,162 45,534 50,151
Households 14,855 24,338 26,808
Families 4,534 7,223 7,843
Average Household Size 1.56 1.66 1.68
Owner Occupied Housing Units 6,905 12,162 13,530
Renter Occupied Housing Units 7,950 12,176 13,278
Median Age 34.0 35.7 35.8
Trends: 2010 - 2015 Annual Rate Area State National
Population 1.95% 0.27% 0.76%

Demographics
Households 1.95% 0.27% 0.78%
Families 1.66% 0.07% 0.64%
Owner HHs 2.15% 0.32% 0.82%
Median Household Income 4.32% 2.76% 2.36%
2000 2010 2015
Households by Income Number Percent Number Percent Number Percent
<$15,000 1,688 11.6% 1,912 7.9% 1,363 5.1%
$15,000 - $24,999 793 5.4% 801 3.3% 552 2.1%
$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%
$35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2%
$50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6%
$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%
$100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1%
$150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%
View a full report at
esri.com/baoreports. Median Household Income $65,379 $81,441 $100,632
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
2000 2010 2015
Population by Age Number Percent Number Percent Number Percent
0-4 747 2.9% 1,459 3.2% 1,636 3.3%
5-9 432 1.7% 1,022 2.2% 1,184 2.4%
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%
25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%
35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%
45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%
55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%
65 - 74 879 3.4% 2,110 4.6% 3,102 6.2%
75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%
85+ 97 0.4% 489 1.1% 582 1.2%
2000 2010 2015
Race and Ethnicity Number Percent Number Percent Number Percent
White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%
Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%
American Indian Alone 50 0.2% 150 0.3% 205 0.4%
Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%
Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2%
Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%
Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%
Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%

Data Note: Income is expressed in current dollars


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

June 14, 2010

Made with ESRI Business Analyst


2010 ESRI www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 6

esri.com/buybao 11
19902000 Comparison Profile

Business planners, owners, and developers use this report to n Included with Basic and Premium Subscriptions
analyze trends and changes and identify growth, decline, and
new opportunities.

1990-2000 Comparison Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
1990 Census 2000 1990-2000
Number Percent Number Percent Annual Rate
Total Population 14,913 - 26,162 - 5.78%
Total Households 7,751 100.0% 14,855 100.0% 6.72%
Average Household Size 1.45 - 1.56 - 0.73%
Total Families 1,968 25.4% 4,534 30.5% 8.70%
Average Family Size 2.32 - 2.4 - 0.34%
Per Capita Income $31,250 - $49,927 - 4.80%
Total Housing Units 10,462 - 17,113 - 5.04%
Demographics

Population by Sex
Male 8,705 58.4% 14,045 53.7% 4.90%
Female 6,209 41.6% 12,117 46.3% 6.91%

Population by Age
Total 14,914 100.0% 26,159 100.0% 5.78%
Age 0 - 4 311 2.1% 747 2.9% 9.16%
Age 5 - 9 136 0.9% 432 1.7% 12.25%
Age 10 - 14 119 0.8% 374 1.4% 12.13%
Age 15 - 19 703 4.7% 1,092 4.2% 4.50%
Age 20 - 24 1,740 11.7% 2,502 9.6% 3.70%
Age 25 - 29 2,923 19.6% 4,486 17.1% 4.38%
Age 30 - 34 2,250 15.1% 4,336 16.6% 6.78%
Age 35 - 39 1,803 12.1% 3,157 12.1% 5.76%
Age 40 - 44 1,315 8.8% 2,207 8.4% 5.31%
Age 45 - 49 904 6.1% 1,838 7.0% 7.35%
Age 50 - 54 689 4.6% 1,736 6.6% 9.68%
Age 55 - 59 571 3.8% 1,106 4.2% 6.83%
Age 60 - 64 445 3.0% 766 2.9% 5.58% View a full report at
Age 65 - 69 380 2.5% 510 1.9% 2.99%
Age 70 - 74 257 1.7% 369 1.4% 3.68% esri.com/baoreports.
Age 75 - 79 185 1.2% 248 0.9% 2.97%
Age 80 - 84 115 0.8% 156 0.6% 3.10%
Age 85+ 68 0.5% 97 0.4% 3.62%
Median Age 33.4 34.0 0.18%
Age 18+ 14,231 95.4% 24,346 93.1% 5.52%
Age 65+ 1,005 6.7% 1,380 5.3% 3.22%

Households by Household Income


Household Income Base 7,637 100.0% 14,598 100.0% 6.69%
<$15,000 835 10.9% 1,688 11.6% 7.29%
$15,000 - $24,999 814 10.7% 793 5.4% -0.26%
$25,000 - $34,999 1,133 14.8% 943 6.5% -1.82%
$35,000 - $49,999 1,548 20.3% 2,151 14.7% 3.34%
$50,000 - $74,999 1,592 20.8% 2,679 18.4% 5.34%
$75,000 - $99,999 728 9.5% 1,845 12.6% 9.75%
$100,000 - $149,999 641 8.4% 2,419 16.6% 14.20%
$150,000+ 346 4.5% 2,080 14.2% 19.65%
Median Household Income $42,908 $65,379 4.30%
Average Household Income $58,625 $87,546 4.09%

Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate"
is an annual compound rate.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 5

12 esri.com/buybao
Age 50+ Profile

Hospitals, retirement communities, and community planners n Included with Basic and Premium Subscriptions
use this report to determine where seniors are concentrated
and people are retiring. Emergency preparedness planners use
this report to identify areas that require support and special
services for seniors and retirees.

Age 50+ Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Total Population 26,162 45,534 50,151 4,617 1.95%
Population 50+ 4,988 11,938 14,370 2,432 3.78%
Median Age 34.0 35.7 35.8 0.1 0.06%
Households 14,855 24,338 26,808 2,470 1.95%
% Householders 55+ 15.3 23.9 26.8 2.8 2.32%

Demographics
Owner/Renter Ratio 0.9 1.0 1.0 0.0 0%
Median Home Value $217,450 $308,814 $359,555 $50,741 3.09%
Average Home Value $258,594 $366,186 $433,324 $67,138 3.42%
Median Household Income $65,379 $81,441 $100,632 $19,191 4.32%
Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17,127 4.11%

Population by Age and Sex

Male Population Census 2000 2010 2015


Number % of 50+ Number % of 50+ Number % of 50+

Total (50+) 2,567 100.0% 5,824 100.0% 7,096 100.0%


50 - 54 905 35.3% 1,635 28.1% 1,884 26.6%
55 - 59 612 23.8% 1,405 24.1% 1,638 23.1%
60 - 64 407 15.9% 1,081 18.6% 1,234 17.4%
65 - 69 264 10.3% 628 10.8% 971 13.7%
70 - 74 175 6.8% 416 7.1% 561 7.9%
75 - 79 115 4.5% 288 4.9% 357 5.0%
80 - 84 64 2.5% 201 3.5% 238 3.4%
View a full report at 85+ 25 1.0% 170 2.9% 213 3.0%

esri.com/baoreports. Female Population Census 2000 2010 2015


Number % of 50+ Number % of 50+ Number % of 50+

Total (50+) 2,421 100.0% 6,114 100.0% 7,274 100.0%


50 - 54 830 34.3% 1,593 26.1% 1,724 23.7%
55 - 59 494 20.4% 1,380 22.6% 1,532 21.1%
60 - 64 359 14.8% 1,095 17.9% 1,329 18.3%
65 - 69 246 10.2% 617 10.1% 975 13.4%
70 - 74 194 8.0% 449 7.3% 595 8.2%
75 - 79 133 5.5% 368 6.0% 444 6.1%
80 - 84 93 3.8% 293 4.8% 306 4.2%
85+ 72 3.0% 319 5.2% 369 5.1%

Total Population Census 2000 2010 2015


Number % of Total Pop Number % of Total Pop Number % of Total Pop

Total (50+) 4,988 19.1% 11,938 26.2% 14,370 28.7%


50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2%
55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3%
60 - 64 766 2.9% 2,176 4.8% 2,563 5.1%
65 - 69 510 1.9% 1,245 2.7% 1,946 3.9%
70 - 74 369 1.4% 865 1.9% 1,156 2.3%
75 - 79 248 0.9% 656 1.4% 801 1.6%
80 - 84 157 0.6% 494 1.1% 544 1.1%
85+ 97 0.4% 489 1.1% 582 1.2%

65+ 1,381 5.3% 3,749 8.2% 5,029 10.0%


75+ 502 1.9% 1,639 3.6% 1,927 3.8%

Data Note: Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6

esri.com/buybao 13
Age by Income Profile

Marketers, market researchers, and those in the entertainment n Included with Basic and Premium Subscriptions
and leisure industries use this report to identify and target
market niches, reveal and tap into specific age markets, and
plan effective media campaigns.

Age by Income Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Households 14,855 24,338 26,808 2,470 1.95%
Median Age 34.0 35.7 35.8 0.1 0.06%
Demographics

Census 2000 Households by Income and Age of Householder

< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+

HH Income Base 1,071 5,515 3,617 2,046 1,297 697 354

<$10,000 394 336 153 88 72 109 175


$10,000 - $14,999 49 110 67 44 36 38 15
$15,000 - $24,999 149 188 177 50 103 98 28
$25,000 - $34,999 133 380 182 55 108 60 23
$35,000 - $49,999 158 894 614 227 130 98 31
$50,000 - $74,999 87 1,153 725 356 236 86 37
$75,000 - $99,999 33 878 406 297 136 72 23
$100,000 - $149,999 21 1,035 602 435 270 54 4
$150,000 - $199,999 21 349 344 217 114 37 18
$200,000+ 26 192 347 277 92 45 0 View a full report at
Median HH Income $21,358 $67,268 $70,778 $90,488 $70,755 $43,187 $10,534 esri.com/baoreports.
Average HH Income $42,058 $81,329 $95,805 $118,641 $101,775 $74,472 $31,779

Percent Distribution

< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+

HH Income Base 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

<$10,000 36.8% 6.1% 4.2% 4.3% 5.6% 15.6% 49.4%


$10,000 - $14,999 4.6% 2.0% 1.9% 2.2% 2.8% 5.5% 4.2%
$15,000 - $24,999 13.9% 3.4% 4.9% 2.4% 7.9% 14.1% 7.9%
$25,000 - $34,999 12.4% 6.9% 5.0% 2.7% 8.3% 8.6% 6.5%
$35,000 - $49,999 14.8% 16.2% 17.0% 11.1% 10.0% 14.1% 8.8%
$50,000 - $74,999 8.1% 20.9% 20.0% 17.4% 18.2% 12.3% 10.5%
$75,000 - $99,999 3.1% 15.9% 11.2% 14.5% 10.5% 10.3% 6.5%
$100,000 - $149,999 2.0% 18.8% 16.6% 21.3% 20.8% 7.7% 1.1%
$150,000 - $199,999 2.0% 6.3% 9.5% 10.6% 8.8% 5.3% 5.1%
$200,000+ 2.4% 3.5% 9.6% 13.5% 7.1% 6.5% 0.0%

Data Note: Census 2000 income is expressed in current (1999) dollars.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3

14 esri.com/buybao
Age by Sex by Race Profile

Public- and private-sector organizations use this report to n Included with Basic and Premium Subscriptions
determine product and service offerings to create effective
advertising campaigns to target specific age and gender
markets. Emergency preparedness planners also use this
information to determine special language requirements for
area populations.

Age by Sex by Race Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Households 14,855 24,338 26,808 2,470 1.95%
Median Age 34.0 35.7 35.8 0.1 0.06%
Median Male Age 34.1 35.5 35.7 0.2 0.11%
Median Female Age 33.8 36.0 36.0 0.0 0%

Demographics
2010 Hispanic Population by Age

Total Males Females


Number Percent Number Percent Number Percent

Total 4,863 100.0% 2,538 100.0% 2,325 100.0%


0-4 333 6.8% 160 6.3% 173 7.4%
5-9 221 4.5% 117 4.6% 104 4.5%
10 - 14 164 3.4% 94 3.7% 70 3.0%
15 - 19 348 7.2% 187 7.4% 161 6.9%
20 - 24 531 10.9% 282 11.1% 249 10.7%
25 - 29 811 16.7% 414 16.3% 397 17.1%
30 - 34 642 13.2% 350 13.8% 292 12.6%
35 - 39 428 8.8% 257 10.1% 171 7.4%
40 - 44 298 6.1% 161 6.3% 137 5.9%
45 - 49 293 6.0% 143 5.6% 150 6.5%
View a full report at 50 - 54 228 4.7% 102 4.0% 126 5.4%
esri.com/baoreports. 55 - 59 174 3.6% 82 3.2% 92 4.0%
60 - 64 140 2.9% 62 2.4% 78 3.4%
65 - 69 107 2.2% 47 1.9% 60 2.6%
70 - 74 54 1.1% 28 1.1% 26 1.1%
75 - 79 38 0.8% 19 0.7% 19 0.8%
80 - 84 26 0.5% 14 0.6% 12 0.5%
85+ 27 0.6% 19 0.7% 8 0.3%
Median Age 30.2 30.2 30.1

Data Note: Hispanic population can be of any race.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 5

esri.com/buybao 15
Age by Sex Profile

Retailers use this report to identify or expand service offerings n Included with Basic and Premium Subscriptions
aimed at specific consumer segments. Marketing consultants
use this report to advise clients on how to tailor their
messages to different age groups in their markets. Emergency
preparedness planners can also use this information to identify
populations that live in threatened areas.

Age by Sex Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Male Population by Age

Census 2000 2010 2015


Number Percent Number Percent Number Percent
Age by Sex Prole
Total 14,044 100.0% 23,993 100.0% 26,349 100.0% Sample
0-4 363 2.6% 732 3.1% 810 3.1%
5-9 226 1.6% 522 2.2% 614 2.3% Proposed Location Latitude: 41.8805
10 - 14 197 1.4% 449 1.9% 540 2.0% 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
15 - 19 545 3.9% 930 3.9% 971 3.7% Ring: 1 mile radius
20 - 24 1,327 9.4% 2,172 9.1% 2,220 8.4%
25 - 29 2,415 17.2% 3,910 16.3% 3,878 14.7% Census 2000 2010 2015 2010-2015 2010-2015
30 - 34 2,354 16.8% 3,043 12.7% 3,779 14.3% Change Annual Rate
35 - 39 1,869 13.3% 2,565 10.7% 2,547 9.7% Population 26,162 45,534 50,151 4,617 1.95%
40 - 44 1,242 8.8% 2,043 8.5% 2,030 7.7% Households 14,855 24,338 26,808 2,470 1.95%
Demographics

45 - 49 939 6.7% 1,803 7.5% 1,864 7.1% Average Household Size 1.56 1.66 1.68 0.02 0.24%
50 - 54 905 6.4% 1,635 6.8% 1,884 7.2% Median Age 34.0 35.7 35.8 0.1 0.06%
55 - 59 612 4.4% 1,405 5.9% 1,638 6.2% Median Male Age 34.1 35.5 35.7 0.2 0.11%
60 - 64 407 2.9% 1,081 4.5% 1,234 4.7% Median Female Age 33.8 36.0 36.0 0.0 0%
65 - 69 264 1.9% 628 2.6% 971 3.7%
70 - 74 175 1.2% 416 1.7% 561 2.1%
75 - 79 115 0.8% 288 1.2% 357 1.4% Total Population by Age
80 - 84 64 0.5% 201 0.8% 238 0.9%
85+ 25 0.2% 170 0.7% 213 0.8% Census 2000 2010 2015
Number Percent Number Percent Number Percent
18+ 13,107 93.3% 21,978 91.6% 24,070 91.4%
Total 26,160 100.0% 45,533 100.0% 50,149 100.0%

Female Population by Age


0-4 747 2.9% 1,459 3.2% 1,636 3.3%
Census 2000 2010 2015
5-9 432 1.7% 1,021 2.2% 1,185 2.4%
Number Percent Number Percent Number Percent
10 - 14 374 1.4% 877 1.9% 1,039 2.1%
Total 12,116 100.0% 21,540 100.0% 23,800 100.0% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%
0-4 384 3.2% 727 3.4% 826 3.5% 20 - 24 Age
2,502by Sex Prole
9.6% 4,282 9.4% 4,406 8.8%
5-9 206 1.7% 499 2.3% 571 2.4%
25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8%
10 - 14 177 1.5% 428 2.0% 499 2.1% Sample
15 - 19 548 4.5% 964 4.5% 1,018 4.3% 30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4%
20 - 24 1,175 9.7% 2,110 9.8%Location
Proposed 2,186 9.2% Latitude: 41.8805
35 - 39 3,157 12.1% 4,390 9.6% 4,313 8.6%
25 - 29 2,071 17.1% 3,306 100 S15.3% 3,534
Wacker Dr, Chicago, IL 60606-4006 14.8% Longitude: -87.63715
40 - 44 2,207 8.4% 3,661 8.0% 3,570 7.1%
30 - 34 1,982 16.4% 2,363 Ring:11.0%
1 mile radius 2,917 12.3%
45 - 49 1,838 7.0% 3,389 7.4% 3,533 7.0%
35 - 39 1,288 10.6% 1,825 8.5% 1,766 7.4%
50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2%
40 - 44 965 8.0% 1,618 7.5% 1,540 6.5% Census 2000 Population by Age and Sex
55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3%
45 - 49 899 7.4% 1,586 7.4% 1,669 7.0%
Males (%) Females (%)
50 - 54 830 6.9% 1,593 7.4% 1,724 7.2%
60 - 64 766 2.9% 2,176 4.8% 2,563 5.1%
55 - 59 494 4.1% 1,380 6.4% 18 1,532 6.4%
65 - 69 510 1.9% 1,245 2.7% 1,946 3.9%
60 - 64 359 3.0% 1,095 5.1% 16 1,329 5.6%
70 - 74 369 1.4% 865 1.9% 1,156 2.3%
65 - 69 246 2.0% 617 2.9% 14 975 4.1%
70 - 74 194 1.6% 449 2.1% 12 595 2.5% 75 - 79 248 0.9% 656 1.4% 801 1.6%
Percent

75 - 79 133 1.1% 368 1.7% 10


444 1.9% 80 - 84 157 0.6% 494 1.1% 544 1.1%
8 85+ 97 0.4% 489 1.1% 582 1.2%
80 - 84 93 0.8% 293 1.4% 306 1.3%
6
85+ 72 0.6% 319 1.5% 369 1.6%
4
18+ 24,346 93.1% 41,624 91.4% 45,715 91.2%
2
18+ 11,237 92.7% 19,646 91.2% 21,645 90.9%
0
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-4921+
50-54 55-59 60-64 65-69 70-74 75-79 80-84
23,048 85+ 88.1% 39,432 86.6% 43,440 86.6%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 Population by Age and Sex

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 3 Males (%) Data Note:
Females (%) Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
18
16
14
12
Percent

10
8
6
4
2
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0
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+

2015 Population by Age and Sex

Males (%) Females (%)

15
14
13
12
11
10
9
Percent

8
7
6
5
4
3
2
1
0
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 3 of 3

16 esri.com/buybao
Census 2000 Detailed Race Profile

Retailers and marketers use this report to identify new n Included with Basic and Premium Subscriptions
market areas, adjust merchandise and service offerings, and
devise targeted marketing campaigns. Elections officials and
emergency preparedness planners also use this information
to determine special language requirements.

Census 2000 Detailed Race Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Number Percent

Total Population 26,162 100.0%


Population Reporting One Race 25,583 97.8%
White 16,948 64.8%
Black or African American 5,519 21.1%

Demographics
American Indian or Alaska Native 50 0.2%
Asian 2,519 9.6%
Native Hawaiian or Other Pacic Islander 24 0.1%
Some Other Race 523 2.0%
Population Reporting Two or More Races 579 2.2%

Population Reporting Two Races


White and Black 87 0.3%
White and American Indian 42 0.2%
White and Asian 98 0.4%
White and Pacic Islander 5 0.0%
White and Other Race 204 0.8%
Black and American Indian 27 0.1%
Black and Asian 14 0.1%
Black and Pacic Islander 0 0.0%
Black and Other Race 20 0.1%
American Indian and Asian 6 0.0%
American Indian and Pacic Islander 0 0.0%
View a full report at
American Indian and Other Race 7 0.0%
esri.com/baoreports. Asian and Pacic Islander 7 0.0%
Asian and Other Race 39 0.1%
Pacic Islander and Other Race 0 0.0%

Population Reporting Race in Any Combination


Sum 1,190 4.5%
White in Any Combination 458 1.8%
Black in Any Combination 171 0.7%
American Indian in Any Combination 99 0.4%
Asian in Any Combination 169 0.6%
Pacic Islander in Any Combination 15 0.1%
Some Other Race in Any Combination 278 1.1%

Population Reporting Race Alone or in Any Combination


Sum 26,773 102.3%
White 17,406 66.5%
Black or African American 5,690 21.7%
American Indian or Alaska Native 149 0.6%
Asian 2,688 10.3%
Native Hawaiian or Other Pacic Islander 39 0.1%
Some Other Race 801 3.1%

Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in
Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group
here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in
Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to
rounding.

Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L. 94-171).

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esri.com/buybao 17
Census 2000 Summary Profile

Retirement and assisted living community planners use this n Included with Basic and Premium Subscriptions
report to determine where high concentrations of elderly
residents exist or are growing. Home heating and cooling
system repair companies use this report to find areas with
older homes that might be in need of repair or updating.

Census 2000 Summary Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Summary 1990 Census 2000 1990-2000


Annual Rate
Total Population 14,913 26,162 5.78%
Total Households 7,751 14,855 6.72%
Total Families 1,968 4,534 8.7%
Total Housing Units 10,462 17,113 5.04%
Demographics

Average Household Size 1.45 1.56 0.73%


Average Family Size 2.32 2.4 0.34%

Median Household Income $42,908 $65,379 4.3%


Average Household Income $58,625 $87,546 4.09%
Per Capita Income $31,250 $49,927 4.8%

Number Percent

Population by Race
Total 26,162 100.0%
Population Reporting One Race 25,583 97.8%
White 16,948 64.8%
Black or African American 5,519 21.1%
American Indian or Alaska Native 50 0.2%
Asian 2,519 9.6%
Native Hawaiian or Other Pacic Islander 24 0.1%
Some Other Race 523 2.0%
Population Reporting Two or More Races 579 2.2%

Total Hispanic Population 1,603 6.1%


View a full report at
Population by Sex esri.com/baoreports.
Male 14,045 53.7%
Female 12,117 46.3%

Population by Age
Total 26,160 100.0%
Age 0 - 4 747 2.9%
Age 5 - 9 432 1.7%
Age 10 - 14 374 1.4%
Age 15 - 19 1,093 4.2%
Age 20 - 24 2,502 9.6%
Age 25 - 29 4,486 17.1%
Age 30 - 34 4,336 16.6%
Age 35 - 39 3,157 12.1%
Age 40 - 44 2,207 8.4%
Age 45 - 49 1,838 7.0%
Age 50 - 54 1,735 6.6%
Age 55 - 59 1,106 4.2%
Age 60 - 64 766 2.9%
Age 65 - 69 510 1.9%
Age 70 - 74 369 1.4%
Age 75 - 79 248 0.9%
Age 80 - 84 157 0.6%
Age 85+ 97 0.4%
Median Age 34.0

Age 18+ 24,346 93.1%


Age 65+ 1,381 5.3%

Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race.
Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual
compound rate.

Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 7

18 esri.com/buybao
Detailed Age Profile

Financial, advertising, and real estate industries use this n Included with Premium Subscription Only
report to help define their products and service offerings
to effectively market to each age group. Emergency
preparedness planners also use this information to assess
affected areas and populations.

Detailed Age Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Households 14,855 24,338 26,808 2,470 1.95%
Average Household Size 1.56 1.66 1.68 0.02 0.24%

Total Population by Detailed Age


Census 2000 2010 2015
Number Percent Number Percent Number Percent
Total 26,160 100.0% 45,530 100.0% 50,150 100.0%
<1 243 0.9% 429 0.9% 475 0.9%
1 175 0.7% 333 0.7% 374 0.7%

Demographics
2 119 0.5% 272 0.6% 310 0.6%
3 99 0.4% 202 0.4% 228 0.5%
4 110 0.4% 221 0.5% 250 0.5%
5 81 0.3% 211 0.5% 236 0.5%
6 100 0.4% 206 0.5% 231 0.5%
7 75 0.3% 176 0.4% 198 0.4% Detailed Age Prole
8 89 0.3% 235 0.5% 290 0.6%
Sample
9 86 0.3% 192 0.4% 228 0.5%
10 75 0.3% 156 0.3% 180 0.4%
11 93 0.4% 210 0.5% 259 0.5%
Proposed Location Latitude: 41.8805
12 69 0.3% 161 0.4% 100 S Wacker Dr,0.4%
181 Chicago, IL 60606-4006 Longitude: -87.63715
13 65 0.2% 175 0.4% Ring: 1 mile radius
217 0.4%
14 74 0.3% 174 0.4% 203 0.4%
15 83 0.3% 158 0.3% 157 0.3% Total Population by Detailed Age
16 92 0.4% 192 0.4% 200 0.4% Percent
17 87 0.3% 204 0.4% 217 0.4%
18 301 1.2% 524 1.2% 549 0.0 1.1% 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0

19 529 2.0% 818 1.8% 866 <1 1.7%


20 - 24 2,502 9.6% 4,281 9.4% 4,407 1
8.8%
25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8%
2
30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4%
35 - 39 3,157 12.1% 4,390 9.6% 4,313 3 8.6%
40 - 44 2,207 8.4% 3,661 8.0% 3,570 4 7.1%
45 - 49 1,838 7.0% 3,389 7.4% 3,533 5 7.0%
50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2%
6
55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3%
60 - 64 766 2.9% 2,176 4.8% 2,563 7 5.1%
65 - 69 510 1.9% 1,245 2.7% 1,946 8 3.9%
70 - 74 369 1.4% 865 1.9% 1,156 9 2.3%
75 - 79 248 0.9% 656 1.4% 801 1.6%
10
80 - 84 157 0.6% 494 1.1% 544 1.1%
85+ 97 0.4% 489 1.1% 582 11 1.2%
12
<18 1,816 6.9% 3,907 8.6% 4,434 8.8%
13
18+ 24,346 93.1% 41,624 91.4% 45,715 91.2%
21+ 23,048 88.1% 39,432 86.6% 43,440 14 86.6%
Median Age 34.0 35.7 35.8 15
Age Groups

16
Data Note: Detail may not sum to totals due to rounding. 17
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 18

19

20-24

25-29
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35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

View a full report at 85+

esri.com/baoreports.
Census 2000 2010 2015

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 6

esri.com/buybao 19
Detailed Income Profile

Financial institutions and entertainment and leisure providers use n Included with Premium Subscription Only
this report to better understand where high- and low-income
areas are located to offer pertinent products and services.
Realtors and governments also use this information to identify
patterns of market growth or decline.

Detailed Income Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Households 14,855 24,338 26,808 2,470 1.95%
Average Household Size 1.56 1.66 1.68 0.02 0.24%
Families 4,534 7,223 7,843 620 1.66%
Average Family Size 2.4 2.6 2.64 0.04 0.31%
Demographics

Census 2000 2010 2015


Number Percent Number Percent Number Percent
Households by Income
HH Income Base 14,598 100.0% 24,334 100.0% 26,804 100.0%
< $10,000 1,328 9.1% 1,444 5.9% 1,072 4.0%
$10,000 - $14,999 360 2.5% 468 1.9% 291 1.1%
$15,000 - $19,999 320 2.2% 366 1.5% 252 0.9%
$20,000 - $24,999 473 3.2% 435 1.8% 300 1.1%
$25,000 - $29,999 347 2.4% 528 2.2% 469 1.7%
$30,000 - $34,999 596 4.1% 463 1.9% 318 1.2%
$35,000 - $39,999 682 4.7% 588 2.4% 493 1.8%
$40,000 - $44,999 813 5.6% 802 3.3% 511 1.9%
$45,000 - $49,999 656 4.5% 881 3.6% 655 2.4%
$50,000 - $59,999 1,055 7.2% 2,139 8.8% 2,252 8.4%
$60,000 - $74,999 1,624 11.1% 2,695 11.1% 2,995 11.2%
$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%
$100,000 - $124,999 1,405 9.6% 2,530 10.4% 4,513 16.8%
$125,000 - $149,999 1,014 6.9% 1,957 8.0% 2,470 9.2%
$150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6%
$200,000 - $249,999 980 6.7% 1,136 4.7% 1,404 5.2%
$250,000 - $499,999 N/A 944 3.9% 1,406 5.2%
$500,000+ N/A 299 1.2% 382 1.4%
Median Household Income $65,379 $81,441 $100,632
Average Household Income $87,546 $108,629 $125,374
Per Capita Income $49,927 $60,584 $69,932
Families by Income
Family Income Base 4,716 100.0% 7,222 100.0% 7,840 100.0%
< $10,000 137 2.9% 212 2.9% 159 2.0%
$10,000 - $14,999 64 1.4% 81 1.1% 74 0.9%
$15,000 - $19,999 52 1.1% 115 1.6% 94 1.2%
$20,000 - $24,999 133 2.8% 88 1.2% 70 0.9%
$25,000 - $29,999 85 1.8% 141 2.0% 125 1.6%
$30,000 - $34,999 178 3.8% 163 2.3% 117 1.5%
$35,000 - $39,999 103 2.2% 179 2.5% 261 3.3%
$40,000 - $44,999 159 3.4% 193 2.7% 152 1.9%
$45,000 - $49,999 110 2.3% 120 1.7% 98 1.3%
$50,000 - $59,999 247 5.2% 402 5.6% 417 5.3%
$60,000 - $74,999 416 8.8% 776 10.7% 791 10.1%
$75,000 - $99,999 700 14.8% 1,304 18.1% 1,027 13.1%
$100,000 - $124,999 689 14.6% 962 13.3% 1,301 16.6%
$125,000 - $149,999 560 11.9% 588 8.1% 531 6.8%
$150,000 - $199,999 528 11.2% 940 13.0% 1,385 17.7%
$200,000 - $249,999 555 11.8% 478 6.6% 626 8.0%
$250,000 - $499,999 N/A 370 5.1% 495 6.3%
$500,000+ N/A 110 1.5% 117 1.5%
Median Family Income $98,792 $95,942 $108,618
Average Family Income $121,096 $125,597 $138,516

Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for ination (for 2010 and 2015). In 2000,
the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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20 esri.com/buybao
Disposable Income Profile

Advertisers and the media use the information in this n Included with Premium Subscription Only
report to help develop marketing campaigns. Retailers
and the travel industry use the information in this report to
target product and service offerings to the most profitable
customers in an area.

Disposable Income Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Median Age 34.0 35.7 35.8 0.1 0.06%
Households 14,855 24,338 26,808 2,470 1.95%
Average Household Size 1.56 1.66 1.68 0.02 0.24%

Demographics
2010 Households by Disposable Income

Number Percent

Total 24,334 100.0%

<$15,000 2,103 8.6%


$15,000 - $24,999 1,032 4.2%
$25,000 - $34,999 1,679 6.9%
$35,000 - $49,999 3,697 15.2%
$50,000 - $74,999 5,801 23.8%
$75,000 - $99,999 3,688 15.2%
$100,000 - $149,999 3,893 16.0%
$150,000 - $199,999 1,120 4.6%
$200,000+ 1,321 5.4%

Median Disposable Income $63,136


Average Disposable Income $85,554

2010 Disposable Income by Age of Householder

Number of Households

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 1,759 7,410 5,211 4,135 3,163 1,501 1,154

<$15,000 548 474 204 181 162 233 300


$15,000 - $24,999 205 184 148 108 165 107 115
$25,000 - $34,999 179 511 363 235 202 110 79
$35,000 - $49,999 232 1,276 763 584 500 214 128
$50,000 - $74,999 298 2,067 1,251 895 738 317 235
$75,000 - $99,999 92 1,397 814 648 477 148 111
$100,000 - $149,999 117 1,060 1,012 846 568 196 94
$150,000 - $199,999 40 173 324 315 136 70 62
$200,000+ 48 268 332 323 215 106 30

Median Disposable Income $31,489 $62,332 $71,468 $76,852 $66,572 $54,869 $43,715
Average Disposable Income $50,329 $78,907 $94,695 $103,923 $94,463 $85,937 $60,808

Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey,
U.S. Census Bureau. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

esri.com/buybao 21
Executive Summary

Economic developers, governments, and health and wellness n Included with Premium Subscription Only
providers use this report to get a quick understanding of
income, housing, education, and population trends.

Executive Summary
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1, 3, 5 Miles
1 mile radius 3 miles radius 5 miles radius

2010 Population
Total Population 45,534 343,403 865,089
Male Population 52.7% 49.7% 50.0%
Female Population 47.3% 50.3% 50.0%
Median Age 35.7 33.8 31.2

2010 Income
Median HH Income $81,441 $62,261 $54,674
Per Capita Income $60,584 $45,353 $34,145
Average HH Income $108,629 $93,651 $80,598

2010 Households
Total Households 24,338 164,537 359,150
Average Household Size 1.66 2.01 2.30

2010 Housing
Owner Occupied Housing Units 43.8% 33.3% 30.6%
Demographics

Renter Occupied Housing Units 43.8% 53.7% 56.8%


Vacant Housing Units 12.4% 12.9% 12.7%

Population
1990 Population 14,913 283,900 799,029
2000 Population 26,162 300,862 816,002

Executive Summary
2010 Population 45,534 343,403 865,089
2015 Population 50,151 353,272 875,185
1990-2000 Annual Rate 5.78% 0.58% 0.21%
2000-2010 Annual Rate 6.17% 1.44% 0.63%
Sample
2010-2015 Annual Rate 1.95% 0.57% 0.23%

In the identied market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The Proposed
rate of Location Latitude: 41.8805
change since 2000 was 0.63 percent annually. The ve-year projection for the population in the market area is 875,185, representing 100 SaWacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
change of 0.23 percent annually from 2010 to 2015. Currently, the population is 50.0 percent male and 50.0 percent female.
Ring: 1, 3, 5 Miles
Households 1 mile radius 3 miles radius 5 miles radius
1990 Households 7,751 122,195 310,180
Median Household Income
2000 Households 14,855 141,561 334,355
1990 Median HH Income $42,908 $27,382 $24,231
2010 Households 24,338 164,537 359,150
2000 Median HH Income $65,379 $46,110 $40,518
2015 Households 26,808 170,130 364,685
2010 Median HH Income $81,441 $62,261 $54,674
1990-2000 Annual Rate 6.72% 1.48% 0.75%
2015 Median HH Income $100,632 $76,838 $66,148
2000-2010 Annual Rate 5.48% 1.64% 0.78%
1990-2000 Annual Rate 4.3% 5.35% 5.28%
2010-2015 Annual Rate 1.95% 0.67% 0.31%
2000-2010 Annual Rate 2.4% 3.3% 3.29%
2010-2015 Annual Rate 4.32% 4.3% 3.88%
The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually.
The ve-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household Per
currently 2.30, compared to 2.34 in the year 2000. The number of families in the current year is 164,294 in the market area.
sizeCapita
is Images?
Income
1990 Per Capita Income $31,250 $21,104 $15,192
2000 Per Capita Income $49,927 $37,059 $27,260
Housing 2010 Per Capita Income $60,584 $45,353 $34,145
2015 Per Capita Income $69,932 $54,655 $41,098
Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent 1990-2000 Annual Rate 4.8% 5.79% 6.02%
are vacant. In 2000, there were 373,433 housing units - 29.6 percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant. 2000-2010 Annual Rate 2.11% 2.21% 2.46%
The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median 2010-2015 Annual Rate 2.91% 3.8% 3.78%
home value of $157,913 for the U.S. In ve years, median home value is projected to change by 3.23 percent annually to $320,177. From
2000 to the current year, median home value changed by 3.51 percent annually. Average Household Income
1990 Average Household Income $58,625 $48,637 $38,634
2000 Average Household Income $87,546 $78,001 $65,422
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography. 2010 Average HH Income $108,629 $93,651 $80,598
2015 Average HH Income $125,374 $112,403 $96,786
1990-2000 Annual Rate 4.09% 4.84% 5.41%
2000-2010 Annual Rate 2.36% 2% 2.28%
2010-2015 Annual Rate 2.91% 3.72% 3.73%

Households by Income
Current median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is
projected to be $66,148 in ve years. In 2000, median household income was $40,518, compared to $24,231 in 1990.

Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income
is projected to be $96,786 in ve years. In 2000, average household income was $65,422, compared to $38,634 in 1990.

Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is
projected to be $41,098 in ve years. In 2000, the per capita income was $27,260, compared to $15,192 in 1990.
2010 ESRI 6/14/2010 Page 1 of 2
Population by Employment

Currently, 84.7 percent of the civilian labor force in the identied market area is employed and 15.3 percent are
unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are
unemployed. In ve years the rate of employment in the market area will be 87.4 percent of the civilian labor force,
and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in ve
years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or
older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces.

In the current year, the occupational distribution of the employed population is:

70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment)
15.0 percent in service jobs (compared to 17.3 percent of U.S. employment)
14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment)

In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The
average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5
minutes.

Population by Education
In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows:

21.7 percent had not earned a high school diploma (14.8 percent in the U.S.)
17.9 percent were high school graduates only (29.6 percent in the U.S.)
4.4 percent had completed an Associate degree (7.7 percent in the U.S.)
24.3 percent had a Bachelor's degree (17.7 percent in the U.S.)
18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.)

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.

2010 ESRI 6/14/2010 Page 2 of 2

22 esri.com/buybao
Graphic Profile

This report is widely used across all industries to get a fast, n Included with Premium Subscription Only
visual snapshot of current-year demographics, including
housing, race, age, income, and employment.

Graphic Prole
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Households 2010 Households by Income


30000

25000
$150K+ (20.0%)
$100K-$150K (18.4%)
20000

<$15K (7.9%)

Demographics
15000
$15K-$25K (3.3%)
26808
24338 $75K-100K (17.2%) $25K-35K (4.1%)

10000
$35K-$50K (9.3%)
14855
$50K-75K (19.9%)
5000

0
2000 2010 2015

2010 Population by Age 2010 Owner Occupied HUs by Value

55-64 (10.9%)
45-54 (14.5%)
65+ (8.2%) $400-499K (11.7%) $500K+ (16.9%)

<5 (3.2%) <$100K (2.1%)

5-19 (8.3%) $300-399K (23.5%)


35-44 (17.7%) $100-199K (14.7%)

20-24 (9.4%)

$200-299K (31.2%)

25-34 (27.7%)

2010 Employed 16+ by Occupation 2010 Population by Race

65
60
55
Admin Support (9.7%) 50
Sales (13.0%) Construction (1.6%)
Maintenance/Repair (0.9%) 45
Production (1.4%) 40
Transportation (2.5%)
Services (9.9%) 35
Percent

30 61.4
25
20
Mgmt/Business. (28.3%) 15
10
5 20.7
Professional (32.7%)
0
White 11
Black 0.3
Am. Ind.
Asn./Pac. 3.7
Other 2.9
Two+
2010 Percent Hispanic Origin: 10.7%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

esri.com/buybao 23
Housing Profile

Commercial real estate agents, financial services institutions, n Included with Basic and Premium Subscriptions
and residential homebuilders use the information in this
report to establish a preferred customer profile and market to
appropriate prospects.

Housing Prole
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
2000 Total Population 26,162 2000 Median HH Income $65,379
2010 Total Population 45,534 2010 Median HH Income $81,441
2015 Total Population 50,151 2015 Median HH Income $100,632
2010 - 2015 Annual Rate 1.95% 2010 - 2015 Annual Rate 4.32%
Housing Units by Occupancy Status and Tenure

Census 2000 2010 2015


Number Percent Number Percent Number Percent
Demographics

Total Housing Units 17,063 100.0% 27,796 100.0% 30,706 100.0%


Occupied 14,855 87.1% 24,338 87.6% 26,808 87.3%
Owner 6,905 40.5% 12,162 43.8% 13,530 44.1%
Renter 7,950 46.6% 12,176 43.8% 13,278 43.2%
Vacant 2,208 12.9% 3,458 12.4% 3,898 12.7%
Owner Occupied Housing Units by Value

Census 2000 2010 2015


Number Percent Number Percent Number Percent

Total 6,801 100.0% 12,162 100.0% 13,530 100.0%


< $10,000 3 0.0% 9 0.1% 9 0.1%
$10,000 - $14,999 1 0.0% 4 0.0% 4 0.0%
$15,000 - $19,999 0 0.0% 2 0.0% 3 0.0%
$20,000 - $24,999 0 0.0% 1 0.0% 1 0.0%
$25,000 - $29,999 0 0.0% 1 0.0% 1 0.0%
View a full report at
$30,000 - $34,999 10 0.1% 1 0.0% 1 0.0%
$35,000 - $39,999 7 0.1% 3 0.0% 1 0.0%
esri.com/baoreports.
$40,000 - $49,999 11 0.2% 48 0.4% 27 0.2%
$50,000 - $59,999 24 0.4% 25 0.2% 43 0.3%
$60,000 - $69,999 17 0.2% 29 0.2% 24 0.2%
$70,000 - $79,999 26 0.4% 40 0.3% 21 0.2%
$80,000 - $89,999 63 0.9% 32 0.3% 41 0.3%
$90,000 - $99,999 118 1.7% 55 0.5% 39 0.3%
$100,000 - $124,999 214 3.1% 278 2.3% 227 1.7%
$125,000 - $149,999 576 8.5% 328 2.7% 283 2.1%
$150,000 - $174,999 1,058 15.6% 475 3.9% 379 2.8%
$175,000 - $199,999 853 12.5% 702 5.8% 427 3.2%
$200,000 - $249,999 1,202 17.7% 2,272 18.7% 1,835 13.6%
$250,000 - $299,999 936 13.8% 1,524 12.5% 1,741 12.9%
$300,000 - $399,999 977 14.4% 2,859 23.5% 2,784 20.6%
$400,000 - $499,999 266 3.9% 1,423 11.7% 2,059 15.2%
$500,000 - $749,999 324 4.8% 1,142 9.4% 1,886 13.9%
$750,000 - $999,999 91 1.3% 719 5.9% 1,190 8.8%
$1,000,000+ 24 0.4% 190 1.6% 504 3.7%

Median Value $217,450 $308,814 $359,555


Average Value $258,594 $366,186 $433,324

Data Note: Detail may not sum to totals due to rounding.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3

24 esri.com/buybao
Net Worth Profile

Entertainment, leisure, and hospitality providers use this n Included with Premium Subscription Only
report to target consumer types and segments with specific
marketing campaigns.

Net Worth Prole


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Census 2000 2010 2015 2010-2015 2010-2015


Change Annual Rate
Population 26,162 45,534 50,151 4,617 1.95%
Median Age 34.0 35.7 35.8 0.1 0.06%
Households 14,855 24,338 26,808 2,470 1.95%
Average Household Size 1.56 1.66 1.68 0.02 0.24%

Demographics
2010 Households by Net Worth

Number Percent

Total 24,334 100.0%

<$15,000 5,007 20.6%


$15,000 - $34,999 2,121 8.7%
$35,000 - $49,999 1,072 4.4%
$50,000 - $74,999 1,269 5.2%
$75,000 - $99,999 1,257 5.2%
$100,000 - $149,999 1,596 6.6%
$150,000 - $249,999 2,489 10.2%
$250,000 - $499,999 3,347 13.8%
$500,000 - $999,999 2,997 12.3%
$1,000,000+ 3,179 13.1%

Median Net Worth $143,878


Average Net Worth $646,509

2010 Net Worth by Age of Householder

Number of Households

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 1,758 7,411 5,214 4,136 3,161 1,502 1,153

<$15,000 1,077 1,955 853 427 253 189 254


$15,000 - $34,999 179 895 521 239 183 77 25
$35,000 - $49,999 94 220 304 191 192 46 25
$50,000 - $99,999 101 714 632 521 279 143 137
$100,000 - $149,999 156 554 274 248 177 84 105
$150,000 - $249,999 25 1,094 460 311 361 93 145
$250,000 - $499,999 109 1,140 883 400 335 275 205
$500,000+ 17 839 1,287 1,799 1,381 595 257

Median Net Worth $12,242 $92,073 $153,542 $309,052 $325,048 $326,950 $165,193
Average Net Worth $55,920 $260,231 $450,921 $878,204 $1,025,914 $1,007,234 $500,109

Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in
vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home
mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are
based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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esri.com/buybao 25
Tapestry Segmentation Area Profile

Tapestry Segmentation Area Prole


Retailers, travel and leisure providers, financial institutions, Ranked by Households
n Included with Premium Subscription Only
and economic developers use this report to classify U.S. Sample
residential neighborhoods into distinctive market segments,
Proposed Location Latitude: 41.8805
providing
100 S Wackerthe ability to
Dr, Chicago, conduct site analysis, customer
IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
profiling, media targeting, and direct mail campaigns.
Top Twenty Tapestry Segments
Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Households U.S. Households


Tapestry Segmentation Area Prole
Cumulative
Ranked by Households Cumulative
Sample
Rank Tapestry Segment Percent Percent Percent Percent Index
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
1 Ring: 1 mile radius 27. Metro Renters 68.4% 68.4% 1.4% 1.4% 5010
Top Twenty Tapestry Segments
2 08. Laptops and Lattes 23.4%
Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf 91.8% 1.0% 2.4% 2301
3 45. City Strivers Households 2.7% U.S. Households 94.5% 0.7% 3.1% 358
4 Rank
24. Main Street, USA
Tapestry Segment Percent
Cumulative
Percent
1.8%
Percent
Cumulative
Percent
96.3%
Index
2.6% 5.7% 69
5 1
22. Metropolitans
27. Metro Renters 68.4% 68.4%
1.6%1.4% 1.4%
97.9%5010 1.2% 6.9% 133
2
Subtotal
08. Laptops and Lattes 23.4% 91.8%
97.9%1.0% 2.4% 2301
6.9%
3 45. City Strivers 2.7% 94.5% 0.7% 3.1% 358
4 24. Main Street, USA 1.8% 96.3% 2.6% 5.7% 69
6 5 57. Simple Living
22. Metropolitans 1.6% 97.9% 0.7% 1.2% 6.9% 98.6% 133 1.4% 8.3% 51
Subtotal 97.9% 6.9%
7 01. Top Rung 0.5% 99.1% 0.7% 9.0% 77
6 57. Simple Living 0.7% 98.6% 1.4% 8.3% 51
Demographics

8 7 23. Trendsetters
01. Top Rung 0.5% 99.1% 0.4%0.7% 9.0% 99.5% 77 1.1% 10.1% 37
8 23. Trendsetters 0.4% 99.5% 1.1% 10.1% 37
9 9 62. Modest Income Homes
62. Modest Income Homes 0.3% 99.8% 0.3%1.0% 11.1% 99.8% 33 1.0% 11.1% 33
10 10
58. NeWest Residents
58. NeWest Residents
Subtotal
0.2%
2.1%
100.0%
0.2%5.1%
0.9% 12.0%
100.0% 19 0.9% 12.0% 19
11
Subtotal
66. Unclassied 0.0% 100.0%
2.1%0.0% 12.0% 572
5.1%
Tapestry Segmentation Area Prole
11 66. Unclassied 0.0% 100.0% 0.0% 12.0% 572 Sample
Total 100.0% 12.0% 838
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Top Ten Tapestry Segments Ring: 1 mile radius
Site vs. U.S. Tapestry Indexes by Households Tapestry Indexes by Population
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 60.0 65.0 70.0
Total
58. NeWest Residents 100.0% 12.0%
Index 838
Index
62. Modest Income Homes
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 0 50010001500200025003000350040004500500055006000650070007500
23. Trendsetters 01 01
02 02
01. Top Rung 03 03
57. Simple Living Top Ten Tapestry Segments 04
05 Site
04
05
06 U.S. 06
22. Metropolitans
Site vs. U.S. 07
08
07
08
24. Main Street, USA 09 09
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 10 45.0 50.0 55.0 60.0 65.0 10 70.0
45. City Strivers 11 11
58. NeWest
08. Laptops Residents
and Lattes
12
13
12
13
14 14
27. Metro Renters 15 15
62. Modest Income Homes 16
17
16
17
Percent of Households by Tapestry Segment 18 18
23. Trendsetters 19
20
19
20
21 21
22 22
Source: ESRI 01. Top Rung 23
24
23
24
25 25
57. Simple Living 26
27
26
27 Site
Tapestry Segments

Tapestry Segments

28 28
29 29 U.S.
22. Metropolitans 30
31
30
31
32 32
24. Main Street, USA 33
34
33
34
35 35
36 36
45. City Strivers 37
38
37
38
39 39
08. Laptops and Lattes 40
41
40
41
42 42
43 43
27. Metro Renters 44
45
44
45
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6
46 46
47 47
48 48
Percent of Households by Tapestry Segment 49
50
49
50
51 51
52 52
53 53
54 54
55 55
56 56
57 57
Source: ESRI 58
59
58
59
60 60
61 61
62 62
63 63
64 64
65 65
66 66

Source: ESRI
View a full report at
esri.com/baoreports.

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26 esri.com/buybao
Business Analyst Online
Consumer Spending
Consumer Spending

Consumer spending reports provide you with information about


consumer spending and buying habits for various products
and services. Use these reports to help make decisions about
expanding your product and service offerings, targeting specific
markets, and identifying the best areas to market your products
and services.

Esris consumer spending reports include data from the


Consumer Expenditure and Retail MarketPlace databases and
traffic data from MPSI/DataMetrix.
n Automotive Aftermarket Expenditures
Retail Goods and Services Expenditures
Retail Goods and Services Expenditures
n Financial Expenditures Sample
Sample
n House and Home Expenditures Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Latitude: 41.8805
Longitude: -87.63715
Proposed Location Latitude: 41.8805
Ring: 1 mile radius
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
n Household Budget Expenditures Top Tapestry
Ring: 1 mileSegments:
radius Demographic Summary 2010 2015
Metro Renters 68.4% Population 45,534 50,151
Consumer Spending

Top Tapestry Segments: HouseholdsDemographic Summary 2010 2015


n Medical Expenditures Laptops and
Metro
City Strivers
Lattes
Renters
23.4%
2.7% 68.4% Families Population
24,338
7,223
26,808
45,534
7,843 50,151
Laptops
Main and
Street, Lattes
USA 1.8% 23.4% Median Age Households 35.7 24,338
35.8 26,808
n Recreation Expenditures Metropolitans
City Strivers 1.6% 2.7% Median Household
FamiliesIncome $81,441 $100,632
7,223 7,843
Main Street, USA 1.8% Median Age
Spending Average 35.7 35.8
Metropolitans 1.6% Median Household Income $81,441 $100,632
n Retail Goods and Services Expenditures Potential
Index
Amount
Spent Total
Spending Average
Apparel and Services 120 $2,873.94 $69,945,928
Men's 112
Potential $512.65
Amount $12,476,953
Women's 104 Index $861.55 Spent $20,968,522 Total
Children's
Apparel and Services 121 120 $485.96 $2,873.94 $11,827,277 $69,945,928
Footwear
Men's 84 112 $349.13 $512.65 $8,497,153 $12,476,953
Watches & Jewelry 173 $335.43 $8,163,589
Women's 104 $861.55 $20,968,522
Apparel Products and Services1 352 $329.21 $8,012,434
Children's 121 $485.96 $11,827,277
Computer
Footwear 84 $349.13 $8,497,153
Computers&and
Watches Hardware for Home Use
Jewelry 169 173 $324.62 $335.43 $7,900,647 $8,163,589
Software and Accessories for Home1 Use 169 $48.15 $1,171,788
Apparel Products and Services 352 $329.21 $8,012,434
Entertainment & Recreation 155 $4,996.06 $121,594,105
Computer
Fees and Admissions 155 $960.54 $23,377,534
Computers
MembershipandFeesHardware
for Clubs2for Home Use 155 169 $253.65 $324.62 $6,173,216 $7,900,647
Software and Accessories
Fees for Participant for Home
Sports, excl. Trips Use 145 169 $154.42 $48.15 $3,758,358 $1,171,788
Admission to Movie/Theatre/Opera/Ballet 172 $260.56 $6,341,578
Entertainment & Recreation 155 $4,996.06 $121,594,105
Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410
Fees and Admissions 155 $960.54 $23,377,534
Fees for Recreational Lessons 147 $201.16 $4,895,736
Membership
Dating ServicesFees for Clubs
2
257 155 $1.98 $253.65 $48,236 $6,173,216
TV/Video/Audio
Fees for Participant Sports, excl. Trips 161 145 $2,003.60 $154.42 $48,763,617 $3,758,358
Community
AdmissionAntenna or Cable TV
to Movie/Theatre/Opera/Ballet 157 172 $1,130.81 $260.56 $27,521,629 $6,341,578
Televisions 162 $313.74 $7,635,802
Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410
VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597
Fees for Recreational Lessons 147 $201.16 $4,895,736
Video Cassettes and DVDs 180 $94.92 $2,310,048
Dating Services 257 $1.98 $48,236
View a full report at Video and Computer Game Hardware and Software
TV/Video/Audio
Satellite Dishes
174
147 161
$97.27
$1.85 $2,003.60
$2,367,365
$45,096 $48,763,617
esri.com/baoreports. Community
Rental
Televisions
Antenna
of Video
Streaming/Downloaded
orand
Cassettes Cable
Video
TV
DVDs 177
189
157
162
$72.78
$2.64
$1,130.81
$313.74
$1,771,374
$64,163
$27,521,629
$7,635,802
VCRs,
Audio3
Video Cameras, and DVD Players 164 179 $240.44 $36.39 $5,851,879 $885,597
Video and
Rental Cassettes
Repair ofand DVDs
TV/Radio/Sound Equipment 168 180 $12.76 $94.92 $310,664 $2,310,048
Pets
Video and Computer Game Hardware and Software 174 174 $748.23 $97.27 $18,210,415 $2,367,365
4 161 $234.49 $5,706,985
Satellite
Toys Dishes
and Games 147 $1.85 $45,096
Rental of Video
Recreational Cassettes
Vehicles and Fees5 and DVDs 122 177 $393.75 $72.78 $9,583,206 $1,771,374
Streaming/DownloadedEquipment
Sports/Recreation/Exercise Video 6 118 189 $214.04 $2.64 $5,209,304 $64,163
Audio
Photo
3
Equipment and Supplies7 157 164 $162.70 $240.44 $3,959,704 $5,851,879
Rental8 and Repair of TV/Radio/Sound Equipment
Reading 153 168 $236.49 $12.76 $5,755,759 $310,664
Pets Affairs9
Catered 171 174 $42.22 $748.23 $1,027,582 $18,210,415
Toys and Games 4 161 $234.49 $5,706,985
Food 163 $12,509.72 $304,461,446
Food at HomeVehicles and Fees5
Recreational 160 122 $7,156.41 $393.75 $174,172,717 $9,583,206
Bakery and Cereal Products 157 $935.07 $22,757,638
Sports/Recreation/Exercise 6 118 $214.04 $5,209,304
Meat, Poultry, Fish, and Eggs Equipment 161 $1,665.68 $40,539,383
Dairy Equipment
Photo Products and Supplies7 157 157 $781.87 $162.70 $19,029,075 $3,959,704
Fruit and8 Vegetables 163 $1,278.55 $31,117,255
Reading 153 $236.49 $5,755,759
Snacks and Other Food at Home10 160 $2,495.25 $60,729,366
Catered
Food Affairs
Away
9
from Home 166
171 $5,353.30
$42.22 $130,288,729 $1,027,582

Food
Alcoholic Beverages 185 163 $1,055.50 $12,509.72 $25,688,868 $304,461,446
Nonalcoholic Beverages at Home
Food at Home 161 160 $705.92 $7,156.41 $17,180,757 $174,172,717
Bakery and Cereal Products 157 $935.07 $22,757,638
Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383
Dairy Products 157 $781.87 $19,029,075
Fruit and Vegetables
2010 ESRI
163
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
$1,278.55
6/14/2010 Page 1 of 3
$31,117,255
Snacks and Other Food at Home10 160 $2,495.25 $60,729,366
Food Away from Home 166 $5,353.30 $130,288,729
Alcoholic Beverages 185 $1,055.50 $25,688,868
Nonalcoholic Beverages at Home 161 $705.92 $17,180,757
n Included with Basic and Premium Subscriptions
n Included with Premium Subscription Only
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n Available as Add-on to Basic or


Premium Subscription

28 esri.com/buybao
Automotive Aftermarket Expenditures

Automotive repair shops use this report to understand how n Included with Premium Subscription Only
their market demand compares to national averages and to
target marketing campaigns to meet consumer demand.

Automotive
Automotive Aftermarket
Aftermarket Expenditures
Expenditures
Sample Sample

Proposed Location Latitude: 41.8805


Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Latitude: 41.8805
Longitude: -87.63715
100 S1Wacker
Ring: Dr, Chicago, IL 60606-4006
mile radius Longitude: -87.63715
Ring: 1 mile radius
Demographic Summary 2010 2015
Demographic
Population Summary 45,534 2010 50,151 2015
Population
Households 24,338 45,534 26,808 50,151
Families
Households 7,223 24,338 7,843 26,808

Consumer Spending
Median Age
Families 35.7 7,223 35.8 7,843
Median Household Income $81,441 $100,632
Median Age 35.7 35.8
Median Household Income $81,441 $100,632
Spending Average
Potential Amount
IndexSpendingSpent Average Total
Potential Amount
Products
Vehicle Coolant/Brake/Transmission Fluids 159 Index $7.60 Spent
$184,903 Total
Gasoline 150 $4,209.93 $102,461,374
Products
Motor Oil 146 $17.37 $422,770
Vehicle Coolant/Brake/Transmission Fluids
Vehicle Parts/Equipment and Accessories 162
159$90.77 $7.60
$2,209,173
$184,903
Gasoline
Tire Purchase/Replacement 139 150
$201.50 $4,209.93
$4,904,217 $102,461,374
Motor
VehicleOil
Audio/Video Equipment and Installation 180 146$12.75 $17.37
$310,215 $422,770
Vehicle Parts/Equipment
Vehicle Cleaning andServices
Products and Accessories 168 162$13.69 $90.77
$333,111 $2,209,173
Tire Purchase/Replacement 139 $201.50 $4,904,217
Services
Vehicle Audio/Video
Auto Repair Equipment and Installation
Service Policy 140 180$23.01 $12.75
$559,918 $310,215
Vehicle Cleaning
Membership Products
Fees for andService
Automobile Services
Clubs 146 168$32.01 $13.69
$779,172 $333,111
Global Positioning Services 149 $3.77 $91,779
Services
Vehicle Air Conditioning Repair 146
$25.75 $626,761
Auto Repair
Vehicle Service
Body Work andPolicy
Painting 140$60.19
158 $23.01
$1,464,826 $559,918
Membership Fees for Automobile Service Clubs
Vehicle Brake Work 146
160
$126.73 $32.01
$3,084,444 $779,172
Global
Vehicle Positioning Services
Clutch/Transmission Repair 149$67.53
147 $3.77
$1,643,487 $91,779
Vehicle Cooling
Vehicle System Repair
Air Conditioning Repair 160
146$46.59 $1,133,889
$25.75 $626,761
Vehicle Drive Shaft and Rear-end Repair 177
Vehicle Body Work and Painting 158$15.28 $371,943
$60.19 $1,464,826
Vehicle Electrical System Repair 159
$54.75 $1,332,475
Vehicle Brake Work 160 $126.73 $3,084,444
Vehicle Exhaust System Repair 164
$21.91 $533,310
Vehicle Clutch/Transmission Repair
Vehicle Front End Alignment/Wheel Balance & Rotation
147$28.46
154
$67.53
$692,688
$1,643,487
Vehicle
Lube/Oil Cooling System
Change and Repair
Oil Filters 160
145
$130.20 $46.59
$3,168,810 $1,133,889
Vehicle DriveRepair/Replacement
Vehicle Motor Shaft and Rear-end Repair 177
152
$139.24 $15.28
$3,388,761 $371,943
Vehicle Electrical
Vehicle Motor System Repair
Tune-up 159
163
$100.85 $54.75
$2,454,496 $1,332,475
Vehicle Shock
Vehicle Absorber
Exhaust SystemReplacement
Repair 170
164$11.35 $276,125
$21.91 $533,310
Vehicle Steering/Front
Vehicle End Repair
Front End Alignment/Wheel Balance & Rotation 160
154$44.23 $1,076,401
$28.46 $692,688
Tire Repair and Other Repair Work 157
$102.09 $2,484,679
Lube/Oil Change and Oil Filters 145 $130.20 $3,168,810
Vehicle Motor Repair/Replacement 152 $139.24 $3,388,761
Vehicle Motor Tune-up 163 $100.85 $2,454,496
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
Vehicle average
national Shock Absorber
of 100. Replacement 170 $11.35 $276,125
Vehicle Steering/Front End Repair 160 $44.23 $1,076,401
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Tire Repair
Bureau andStatistics.
of Labor Other Repair Work 157 $102.09 $2,484,679

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
national average of 100.

Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Bureau of Labor Statistics.
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esri.com/buybao 29

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Financial Expenditures

Banking and financial institutions use this report to determine n Included with Premium Subscription Only
the amount spent on specific financial products and services
to offer relevant advertising and offerings within their trade
areas and to identify new sales opportunities within a market.

Financial Expenditures
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Households 24,338 26,808
Families 7,223 7,843
Consumer Spending

Median Age 35.7 35.8


Median Household Income $81,441 $100,632

Spending
Potential
Index Average Total

Assets
Market Value
Checking Accounts 142 $8,288.35 $201,721,973
Savings Accounts 132 $17,407.29 $423,658,721
U.S. Savings Bonds 113 $466.56 $11,355,144
Stocks, Bonds & Mutual Funds 119 $46,495.94 $1,131,618,254
Annual Changes
Checking Accounts 169 $439.27 $10,691,005
Savings Accounts 221 $862.96 $21,002,730
U.S. Savings Bonds -40 $-0.96 $-23,271
Earnings
Dividends, Royalties, Estates, Trusts 124 $1,214.94 $29,569,219
Interest from Savings Accounts or Bonds 131 $1,199.45 $29,192,328
Retirement Plan Contributions 141 $1,937.38 $47,152,027

Liabilities
Original Mortgage Amount 142 $30,634.80 $745,589,805
Vehicle Loan Amount1 154 $4,200.88 $102,241,120
Amount Paid: Interest
Home Mortgage 130 $6,052.13 $147,296,835
Lump Sum Home Equity Loan 124 $161.15 $3,922,121
New Car/Truck/Van Loan 144 $301.56 $7,339,433
Used Car/Truck/Van Loan 157 $254.43 $6,192,203
Amount Paid: Principal
Home Mortgage 121 $2,387.99 $58,118,811
Lump Sum Home Equity Loan 121 $202.82 $4,936,316
New Car/Truck/Van Loan 139 $1,550.95 $37,746,919
Used Car/Truck/Van Loan 151 $1,147.23 $27,921,237

Checking Account and Banking Service Charges 187 $51.86 $1,262,201


Finance Charges, excluding Mortgage/Vehicle 168 $410.53 $9,991,425

Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a
national average of 100. Annual change may be negative.
1
Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

30 esri.com/buybao
House and Home Expenditures

Advertisers and retailers use this report to better understand n Included with Premium Subscription Only
consumer spending habits in their trade areas and target
store merchandise to meet the needs of individual markets.

House and Home Expenditures


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

2010 Housing Summary 2010 Demographic Summary


Housing Units 27,796 Population 45,534
2010-2015 Percent Change 10.47% Households 24,338
Percent Occupied 87.6% Families 7,223

Consumer Spending
Percent Owner HHs 50.0% Median Age 35.7
Median Home Value $308,814 Median Household Income $81,441

Spending Average
Potential Amount
Index Spent Total
Owned Dwellings 125 $14,735.69 $358,637,254
Mortgage Interest 130 $6,052.13 $147,296,835
Mortgage Principal 121 $2,387.99 $58,118,811
Property Taxes 123 $2,728.51 $66,406,518
Homeowners Insurance 108 $484.59 $11,793,835
Ground Rent 110 $79.73 $1,940,397
Maintenance and Remodeling Services 123 $2,445.88 $59,527,933
Maintenance and Remodeling Materials 116 $430.04 $10,466,259
Property Management and Security 148 $126.83 $3,086,667
Rented Dwellings 328 $11,260.31 $274,053,469
Rent 332 $10,793.67 $262,696,294
Rent Received as Pay 302 $276.96 $6,740,622
Renters' Insurance 281 $36.65 $892,079
View a full report at Maintenance and Repair Services 236 $49.95 $1,215,667
esri.com/baoreports. Maintenance and Repair Materials 194 $103.08 $2,508,807
Owned Vacation Homes 144 $670.89 $16,328,047
Mortgage Payment 139 $284.12 $6,914,824
Property Taxes 132 $149.07 $3,628,070
Homeowners Insurance 127 $18.85 $458,735
Maintenance and Remodeling 169 $196.85 $4,791,007
Property Management and Security 129 $22.00 $535,411
Housing While Attending School 128 $104.65 $2,547,002
Household Operations 147 $2,312.29 $56,276,458
Child Care 175 $807.45 $19,651,801
Care for Elderly and Handicapped 121 $87.14 $2,120,725
Appliance Rental and Repair 125 $30.47 $741,696
Computer Information Services 162 $395.81 $9,633,213
Home Security System Services 129 $33.80 $822,710
Non-apparel Household Laundry/Dry Cleaning 37 $13.80 $335,810
Housekeeping Services 141 $215.24 $5,238,476
Lawn & Garden 122 $509.18 $12,392,462
Moving/Storage/Freight Express 188 $114.20 $2,779,405
PC Repair (Personal Use) 156 $13.75 $334,711
Reupholstering/Furniture Repair 133 $10.57 $257,199
Termite/Pest Control 110 $26.71 $650,107
Water Softening Services 105 $5.89 $143,422
Internet Services Away from Home 168 $4.49 $109,284
Voice Over IP Service 207 $13.79 $335,676
Other Home Services1 131 $29.98 $729,761

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not
sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3

esri.com/buybao 31
Household Budget Expenditures

Retailers and advertisers use this report to understand n Included with Premium Subscription Only
consumer spending habits in their trade areas and target store
merchandise to meet the needs of individual markets.

Household Budget Expenditures


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Households 24,338 26,808
Families 7,223 7,843
Consumer Spending

Median Age 35.7 35.8


Median Household Income $81,441 $100,632

Spending Average
Potential Amount
Index Spent Total Percent

Total Expenditures 155 $104,205.19 $2,536,146,019 100.0%

Food 163 $12,509.72 $304,461,446 12.0%


Food at Home 160 $7,156.41 $174,172,717 6.9%
Food Away from Home 166 $5,353.30 $130,288,729 5.1%
Alcoholic Beverages 185 $1,055.50 $25,688,868 1.0%

Housing 165 $33,448.81 $814,077,089 32.1%


Shelter 170 $26,771.54 $651,565,774 25.7%
Utilities, Fuel and Public Services 147 $6,677.27 $162,511,316 6.4%
Household Operations 147 $2,312.29 $56,276,458 2.2%
Housekeeping Supplies 149 $1,041.56 $25,349,553 1.0%
Household Furnishings and Equipment 136 $2,796.67 $68,065,349 2.7%

Apparel and Services 120 $2,873.94 $69,945,928 2.8%


Transportation 153 $15,402.69 $374,870,578 14.8%
Travel 153 $2,891.47 $70,372,629 2.8%
Health Care 134 $5,002.23 $121,744,327 4.8%
Entertainment and Recreation 155 $4,996.06 $121,594,105 4.8%
Personal Care Products & Services 155 $1,083.31 $26,365,704 1.0%
Education 165 $2,008.15 $48,874,396 1.9%

Smoking Products 172 $736.53 $17,925,573 0.7%


Miscellaneous 1 160 $1,871.47 $45,547,751 1.8%
Support Payments/Cash Contributions/Gifts in Kind 143 $3,488.85 $84,911,688 3.3%
Life/Other Insurance 122 $507.43 $12,349,725 0.5%
Pensions and Social Security 155 $10,178.52 $247,724,849 9.8%

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
1
Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges,
cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/nes, nance charges excluding mortgage & vehicle,
occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees.

Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

32 esri.com/buybao
Medical Expenditures

Health care providers use this report to compare the amount n Included with Premium Subscription Only
spent on medical care and services in their areas to the U.S.
average to better understand consumer spending habits and
identify areas of high demand.

Medical Expenditures
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Households 24,338 26,808
Families 7,223 7,843

Consumer Spending
Median Household Income $81,441 $100,632
Males per 100 Females 111.4 110.7

Population by Age
Population <5 Years 3.2% 3.3%
Population 5 - 17 Years 5.4% 5.6%
Population 65+ Years 8.2% 10.0%
Median Age 35.7 35.8

Spending Average
Potential Amount
Index Spent Total

Health Care 134 $5,002.23 $121,744,327

Medical Care 135 $2,420.70 $58,915,006


Physician Services 141 $318.81 $7,759,202
Dental Services 140 $453.91 $11,047,284
Eyecare Services 143 $71.42 $1,738,186
Lab Tests, X-Rays 131 $71.99 $1,752,203
Hospital Room and Hospital Service 143 $196.41 $4,780,214
Convalescent or Nursing Home Care 181 $41.79 $1,017,148
Other Medical Services1 131 $146.41 $3,563,409
Nonprescription Drugs 140 $144.08 $3,506,572
Prescription Drugs 124 $616.86 $15,013,254
Nonprescription Vitamins 142 $80.36 $1,955,920
Medicare Prescription Drug Premium 130 $64.46 $1,568,746
Eyeglasses and Contact Lenses 138 $106.10 $2,582,258
Hearing Aids 118 $25.76 $627,027
Medical Equipment for General Use 140 $8.85 $215,297
Other Medical Supplies2 144 $73.48 $1,788,286

Health Insurance 134 $2,581.53 $62,829,320


Blue Cross/Blue Shield 131 $733.96 $17,863,125
Commercial Health Insurance 138 $517.08 $12,584,715
Health Maintenance Organization 156 $521.52 $12,692,812
Medicare Payments 123 $506.24 $12,320,783
Long Term Care Insurance 121 $101.09 $2,460,402
Other Health Insurance3 120 $201.64 $4,907,484

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average
of 100.Detail may not sum to totals due to rounding.
1
Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation,
Ambulance, Emergency Room, and Outpatient Hospital Services.
2
Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use,
and Rental of Supportive and Convalescent Medical Equipment.
3
Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

esri.com/buybao 33
Recreation Expenditures

Advertisers, retailers, and entertainment and leisure providers n Included with Premium Subscription Only
use this report for media targeting and direct marketing
campaigns and to manage merchandise mix by local area.

Recreation Expenditures
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Households 24,338 26,808
Families 7,223 7,843
Consumer Spending

Median Age 35.7 35.8


Median Household Income $81,441 $100,632

Spending Average
Potential Amount
Index Spent Total

Entertainment/Recreation Fees and Admissions 155 $960.54 $23,377,534


Admission to Movies, Theater, Opera, Ballet 172 $260.56 $6,341,578
Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410
Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358
Fees for Recreational Lessons 147 $201.16 $4,895,736
Membership Fees for Social/Recreation/Civic Clubs 155 $253.65 $6,173,216
Dating Services 257 $1.98 $48,236

Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374

Toys & Games 161 $234.49 $5,706,985


Toys and Playground Equipment 160 $226.01 $5,500,652
Play Arcade Pinball/Video Games 202 $3.82 $93,008
Online Entertainment and Games 201 $4.66 $113,325

Recreational Vehicles and Fees 122 $393.75 $9,583,206


Docking and Landing Fees for Boats and Planes 143 $10.13 $246,655
Camp Fees 135 $38.83 $945,070
Purchase of RVs or Boats 119 $331.38 $8,065,165
Rental of RVs or Boats 157 $13.41 $326,316

Sports, Recreation and Exercise Equipment 118 $214.04 $5,209,304


Exercise Equipment and Gear, Game Tables 124 $101.84 $2,478,650
Bicycles 174 $34.40 $837,269
Camping Equipment 72 $10.45 $254,213
Hunting and Fishing Equipment 76 $29.30 $713,151
Winter Sports Equipment 156 $10.05 $244,707
Water Sports Equipment 122 $8.14 $198,211
Other Sports Equipment 145 $13.70 $333,552
Rental/Repair of Sports/Recreation/Exercise Equipment 154 $6.14 $149,551

Photographic Equipment and Supplies 157 $162.70 $3,959,704


Film 142 $10.48 $255,049
Film Processing 146 $32.69 $795,687
Photographic Equipment 171 $73.16 $1,780,523
Photographer Fees/Other Supplies & Equip Rental/Repair 150 $46.37 $1,128,445

Reading 153 $236.49 $5,755,759


Magazine/Newspaper Subscriptions 130 $82.44 $2,006,364
Magazine/Newspaper Single Copies 169 $32.47 $790,292
Books 168 $121.58 $2,959,103

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

34 esri.com/buybao
Retail Goods and Services Expenditures

Advertisers and retailers use this report for media targeting n Included with Basic and
and direct marketing campaigns. Economic developers also use Premium Subscriptions
this report to attract new retail opportunities to their markets.

Retail Goods and Services Expenditures


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius
Top Tapestry Segments: Demographic Summary 2010 2015
Metro Renters 68.4% Population 45,534 50,151
Laptops and Lattes 23.4% Households 24,338 26,808
City Strivers 2.7% Families 7,223 7,843
Main Street, USA 1.8% Median Age 35.7 35.8
Metropolitans 1.6% Median Household Income $81,441 $100,632

Consumer Spending
Spending Average
Potential Amount
Index Spent Total
Apparel and Services 120 $2,873.94 $69,945,928
Men's 112 $512.65 $12,476,953
Women's 104 $861.55 $20,968,522
Children's 121 $485.96 $11,827,277
Footwear 84 $349.13 $8,497,153
Watches & Jewelry 173 $335.43 $8,163,589
Apparel Products and Services1 352 $329.21 $8,012,434

Computer
Computers and Hardware for Home Use 169 $324.62 $7,900,647
Software and Accessories for Home Use 169 $48.15 $1,171,788
Entertainment & Recreation 155 $4,996.06 $121,594,105
Fees and Admissions 155 $960.54 $23,377,534
Membership Fees for Clubs2 155 $253.65 $6,173,216
Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358
Admission to Movie/Theatre/Opera/Ballet 172 $260.56 $6,341,578
Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410
Fees for Recreational Lessons 147 $201.16 $4,895,736
View a full report at Dating Services 257 $1.98 $48,236
esri.com/baoreports. TV/Video/Audio 161 $2,003.60 $48,763,617
Community Antenna or Cable TV 157 $1,130.81 $27,521,629
Televisions 162 $313.74 $7,635,802
VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597
Video Cassettes and DVDs 180 $94.92 $2,310,048
Video and Computer Game Hardware and Software 174 $97.27 $2,367,365
Satellite Dishes 147 $1.85 $45,096
Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374
Streaming/Downloaded Video 189 $2.64 $64,163
Audio3 164 $240.44 $5,851,879
Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310,664
Pets 174 $748.23 $18,210,415
Toys and Games4 161 $234.49 $5,706,985

Recreational Vehicles and Fees5 122 $393.75 $9,583,206

Sports/Recreation/Exercise Equipment6 118 $214.04 $5,209,304

Photo Equipment and Supplies7 157 $162.70 $3,959,704

Reading8 153 $236.49 $5,755,759

Catered Affairs9 171 $42.22 $1,027,582

Food 163 $12,509.72 $304,461,446


Food at Home 160 $7,156.41 $174,172,717
Bakery and Cereal Products 157 $935.07 $22,757,638
Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383
Dairy Products 157 $781.87 $19,029,075
Fruit and Vegetables 163 $1,278.55 $31,117,255
Snacks and Other Food at Home10 160 $2,495.25 $60,729,366
Food Away from Home 166 $5,353.30 $130,288,729
Alcoholic Beverages 185 $1,055.50 $25,688,868
Nonalcoholic Beverages at Home 161 $705.92 $17,180,757

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3

esri.com/buybao 35
Business Analyst Online
Market Potential
Market Potential

Market Potential reports identify market demand for a wide


variety of products and services. A Market Potential Index (MPI) Retail Market
Retail Potential
Retail
MarketMarket Potent
Potential
measures the relative demand by consumers in a specified area Sample Sample Sam
for items compared to the U.S. average.
Proposed and
n Electronics InternetLocation
Location
Proposed Market
ProposedPotential
Location Latitude: 41.8805 Latitude: 41
Latitude: 41.8805
100 S Wacker Dr, Chicago,
100 S WackerIL100
60606-4006
Dr,SChicago,
Wacker Dr, Chicago, IL 60606-4006
IL 60606-4006 Longitude: -87.63715 Longitude: -87.
Longitude: -87.63715
Ring: 1Investments
n Financial mile radius Market
Ring: 1 mile Ring: 1Potential
radius mile radius
Retail Market Potential
n Health and Beauty Market Potential Sample
Demographic Summary
DemographicDemographic
Summary Summary 2010 2010 2010 2015 2015 2015
Population
n Pets and Products Market Population
Population Potential Proposed Location
45,534 45,534 45,53450,151 50,151 50,151
Latitude: 41.8805
Total Number of Total
AdultsNumberTotal Number of Adults
of Adults 100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
41,624 41,624 41,62445,715 45,715 45,715
Longitude: -87.63715

n Restaurant Market
Households Potential
Households Households 24,338 24,338 24,33826,808 26,808 26,808
Demographic Summary 2010
2010 2015
2015
Median Household Income
Median Median
Household Household Income
Income $81,441 $81,441 $81,441
$100,632 $100,632 $100,632
n Retail Market Potential Population
Total Number of Adults
45,534
41,624
50,151
45,715
Households 24,338 26,808
n Sports and Leisure Market Potential Median Household Income $81,441 $100,632

Expected Expected Expected


Number of Number of Number
Expected Percent
of of Percent of Percent of
Number of Percent of
Product/Consumer BehaviorProduct/Consumer
Product/Consumer Behavior Behavior Product/Consumer Behavior
Adults/HHs Adults/HHs
Adults/HHs
Adults/HHs Adults/HHs Adults/HHs Adults/HHs
Adults/HHs
MPI
MPI
MPI

Apparel (Adults)
Apparel (Adults) Apparel (Adults)
Apparel (Adults) Bought any men's apparel in last 12 months 21,887 52.6% 104
Market Potential

Bought any women's apparel in last 12 months 17,905 43.0% 94


Bought any men's apparel
Bought anyinmen's
last
Bought
12apparel
months
any men's
in lastapparel in last 12 months
12 months 21,887 21,887 21,88752.6% 52.6% 52.6% 104 104
Bought apparel for child <13 in last 6 months 6,108 14.7% 52
Bought any women's apparel
Bought in
Bought
last 12
any women's any
months
women's
apparel in lastapparel in last
12 months 12 any
Bought months
shoes in last 12 months 17,905 17,905 17,90543.0%
24,002 43.0%
57.7% 43.0% 94
110 94
Bought costume jewelry in last 12 months 8,055 19.4% 93
Bought apparel for child apparel
Bought <13 inBought
last 6 months
apparel
for child forlast
<13 in child <13 in lastBought
6 months 6 months
any ne jewelry in last 12 months
6,108 6,108 6,10814.7%
8,460
14.7%
20.3%
14.7% 52
89
52
Bought any shoes in lastany
Bought 12 shoes
months
Bought any 12
in last shoes in last 12 months
months Bought a watch in last 12 months 24,002 24,002 24,00257.7%
8,611 57.7%
20.7% 57.7% 110
100 110
Bought costumeBought
jewelrycostume
in lastBought
12jewelry
months
costume
in lastjewelry in last 12 Automobiles
12 months months (Households) 8,055 8,055 8,05519.4% 19.4% 19.4% 93 93
HH owns/leases any vehicle 18,131 74.5% 85
Bought any ne Bought
jewelry in
anylastBought
ne12jewelry
months
anyinne
lastjewelry in last 12 months
12 months HH bought new vehicle in last 12 months 8,460 8,460 8,46020.3%
1,899 20.3%
7.8% 20.3% 89
95 89
Bought a watch in last 12
Bought a months
Bought
watch in lasta 12
watch in last 12 months
months Automotive Aftermarket (Adults) 8,611 8,611 8,61120.7% 20.7% 20.7% 100 100
Bought gasoline in last 6 months 32,899 79.0% 91

Automobiles (Households)
AutomobilesAutomobiles
(Households)(Households) Bought/changed motor oil in last 12 months 15,444 37.1% 72
Had tune-up in last 12 months 14,749 35.4% 113
HH owns/leasesHH
anyowns/leases
vehicle HH any
owns/leases
vehicle any vehicle Beverages (Adults)
18,131 18,131 18,13174.5% 74.5% 74.5% 85 85
HH bought new vehicle in last
HH bought newHH
12vehicle
months
boughtinnew
lastvehicle in last 12 months
12 months Drank bottled water/seltzer in last 6 months 1,899 1,899 1,899
29,846 7.8% 71.7%7.8% 7.8% 95
114 95
Drank regular cola in last 6 months 19,299 46.4% 89

Automotive Aftermarket (Adults)


Automotive Automotive (Adults)
Aftermarket Aftermarket (Adults)Drank beer/ale in last 6 months 22,284 53.5% 126

Cameras & Film (Adults)


Bought gasolineBought
in last 6gasoline
months
ViewBought gasoline
inalast in last 6
6 months
full report atmonths Bought any camera in last 12 months
32,899 32,899 32,89979.0%
6,075
79.0%
14.6%
79.0% 91
98
91
Bought/changedBought/changed
motor oil in last
Bought/changed
12 months
motor motor
oil in last oil in last 12
12 months months
Bought lm in last 12 months 15,444 15,444 15,44437.1%
8,353 37.1%
20.1% 37.1% 72
85 72
esri.com/baoreports. Bought digital camera in last 12 months 4,225 10.2% 144
Had tune-up in last
Had12tune-up
monthsin
Had
lasttune-up in last 12 months
12 months Bought memory card for camera in last 12 months
14,749 14,749 14,74935.4%
2,934
35.4%
7.0%
35.4% 113
93
113
Cell Phones/PDAs & Service
Beverages (Adults) Beverages (Adults)
Beverages (Adults)
Bought cell/mobile phone/PDA in last 12 months 14,199 34.1% 116
Drank bottled water/seltzer
Drank bottledin Drank
last 6 months
bottled in
water/seltzer water/seltzer in last 6Avgmonths
last 6 months monthly cell/mobile phone/PDA bill: $1-$49 29,846 29,846 29,84671.7%
10,654 71.7%
25.6% 71.7% 114
99 114
Avg monthly cell/mobile phone/PDA bill: $50-99 14,701 35.3% 111
Drank regular cola in last
Drank 6 months
regularDrank
cola inregular cola in last 6 monthsAvg monthly cell/mobile phone/PDA bill: $100+
last 6 months 19,299 19,299 19,29946.4%
8,091
46.4%
19.4%
46.4% 89
127
89
Drank beer/ale inDrank
last 6beer/ale
monthsDrank beer/ale
in last in last 6 months
6 months Computers (Households) 22,284 22,284 22,28453.5% 53.5% 53.5% 126 126
HH owns a personal computer 21,143 86.9% 121
Cameras & FilmCameras
(Adults) & Film
Cameras & Film (Adults)
(Adults) HH spent <$500 on home PC 1,929 7.9% 88
HH spent $500-$999 on home PC 4,511 18.5% 101
Bought any camera in last
Bought any12camera
Bought
monthsinany
lastcamera in last 12 months
12 months HH spent $1000-$1499 on home PC
6,075 6,075 6,07514.6%
3,088
14.6%
12.7%
14.6% 98
153
98
Bought lm in last 12 months
Bought lm inBought
last 12 lm in last 12 months
months HH spent $1500-$1999 on home PC 8,353 8,353 8,35320.1%
3,088 20.1%
12.7% 20.1% 85
153 85
Spent $2000+ on home PC 3,283 13.5% 174
Bought digital camera
Boughtindigital
last 12
Bought
months
cameradigital
in lastcamera in last 12 months
12 months 4,225 4,225 4,22510.2% 10.2% 10.2% 144 144
Bought memory Bought
card formemory
camera
Bought
in last
card memory
for12camera
months
card
in for
lastcamera in last 12 months
12 months 2,934 2,934 2,934 7.0% 7.0% 7.0% 93 93

Cell Phones/PDAs
Cell&Phones/PDAs
ServiceCell Phones/PDAs
& Service & Service
Bought cell/mobile phone/PDA
Bought Bought
in last
cell/mobile cell/mobile
12 monthsinphone/PDA
phone/PDA in last 12 months
last 12 months 14,199 14,199 14,19934.1% 34.1% 34.1% 116 116
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $1-$49
cell/mobile cell/mobilebill:
phone/PDA phone/PDA bill: $1-$49
$1-$49compared 10,654
to the U.S. An MPI of 100 represents the U.S. average. 10,654 10,65425.6% 25.6% 25.6% 99 99
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $50-99
cell/mobile cell/mobilebill:
phone/PDA phone/PDA bill:These
$50-99Source: $50-99
a nationally 14,701
representative survey of U.S. households. ESRI 14,701
forecasts for 2010 and 2015. 14,70135.3% 35.3% 35.3% 111
data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
111
Avg monthly cell/mobile phone/PDA
Avg monthly Avg monthly
bill: $100+
cell/mobile cell/mobilebill:
phone/PDA phone/PDA
$100+ bill: $100+ 8,091 8,091 8,09119.4% 19.4% 19.4% 127 127

Computers (Households) Computers (Households)


Computers (Households)
HH owns a personal computer
HH owns HH owns
a personal a personal computer
computer 2010 ESRI
21,143 21,143 21,14386.9%
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
86.9%
6/14/2010
86.9% 121
Page 1 of 4
121
HH spent <$500HH
on spent
home <$500
PC HH on
spent <$500
home PC on home PC 1,929 1,929 1,929 7.9% 7.9% 7.9% 88 88
HH spent $500-$999 on home
HH spent HH
PCspent
$500-$999 on$500-$999
home PC on home PC 4,511 4,511 4,51118.5% 18.5% 18.5% 101 101
HH spent $1000-$1499 on$1000-$1499
HH spent home
HH PC
spent $1000-$1499
on home PC on home PC 3,088 3,088 3,08812.7% 12.7% 12.7% 153 153
HH spent $1500-$1999 on$1500-$1999
HH spent home
HH PC
spent $1500-$1999
on home PC on home PC 3,088 3,088 3,08812.7% 12.7% 12.7% 153 153
Spent $2000+ onSpent
home$2000+
PC Spent $2000+
on home PC on home PC 3,283 3,283 3,28313.5% 13.5% 13.5% 174 174

n Available as Add-on to Basic or


Premium Subscription
Data Note: An MPI
Data(Market Data
Note: An MPINote:
Potential Index)
An Potential
(Market MPI
measures
(MarketthePotential
Index)relative Index)
likelihood
measures themeasures
of the likelihood
relative adults
the relative
in the likelihood
specied
of the adults trade
of the area
in adults
to in
specied exhibit
the specied
trade certain
area toconsumer
trade
exhibitareabehavior
to exhibit
certain orcertain
purchasing
consumer consumer
patterns
behavior behavior orpatterns
or purchasing purchasing p
compared to thecompared
U.S. An MPI compared
of 100
to the U.S.represents
AntoMPI
theof
U.S.
the
100An
U.S.
MPI
average.
of 100
represents therepresents the U.S. average.
U.S. average.
Source: These data
Source:
are based
These Source:
upon national
These
data are baseddata
propensities
arenational
upon basedto use
uponvarious
national
propensities products
propensities
to and services,
use various toproducts
use various
applied
and products
to local and
services, demographic
services,
applied composition.
applied
to local to local
demographicUsage
demographic
data wereUsage
composition. composition.
collected
databy Usage
GfKcollected
were MRI
data
in were collected
by GfK MRI inby GfK
a nationally representative
a nationallysurvey
a nationally
of U.S. households.
representative representative
ESRI
survey
survey of U.S. forecasts
of U.S.for
households. households.
2010
ESRI and 2015.
ESRI
forecasts forecasts
for 2010 for 2010 and 2015.
and 2015.
38 esri.com/buybao
Electronics and Internet Market Potential

Retailers and marketers use this report to understand what, n Available as Add-on to Basic or
where, and how consumers are buying for media targeting Premium Subscription
and marketing campaigns and to manage merchandise mix
by local area.

Electronics & Internet


Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected

Market Potential
Number of
Product/Consumer Behavior Adults/HHs Percent MPI

Use a personal computer at work 21,280 51.1% 159


HH owns a personal computer 21,143 86.9% 121
Purchased home PC in last 12 months 5,109 21.0% 136
Purchased home PC 1-2 years ago 6,233 25.6% 116
Purchased home PC 3-4 years ago 5,098 20.9% 117
Purchased home PC 5+ years ago 2,285 9.4% 103
Spent <$500 on home PC 1,929 7.9% 88
Spent $500-999 on home PC 4,511 18.5% 101
Spent $1000-1499 on home PC 3,088 12.7% 153
Spent $1500-1999 on home PC 3,088 12.7% 153
Spent $2000-2999 on home PC 3,283 13.5% 174
Purchased home PC at computer superstore 4,745 19.5% 156
Purchased home PC at department store 3,454 14.2% 100
Purchased home PC direct from manufacturer 3,454 14.2% 100
Purchased home PC at electronics store 2,629 10.8% 110
View a full report at Purchased home PC on Internet 3,277 13.5% 173
esri.com/baoreports. Purchased home PC at warehouse discount outlet 570 2.3% 107
HH owns desktop PC 12,973 53.3% 92
HH owns laptop/notebook/tablet PC 11,348 46.6% 181
HH owns any Apple/Apple Mac clone brand PC 3,538 14.5% 287
HH owns any IBM/IBM compatible brand PC 17,620 72.4% 110
Brand of PC that HH owns: Compaq 2,048 8.4% 95
Brand of PC that HH owns: Dell 7,220 29.7% 103
Brand of PC that HH owns: Gateway 1,447 5.9% 85
Brand of PC that HH owns: Hewlett Packard 2,943 12.1% 85
Brand of PC that HH owns: Lenovo/IBM 427 1.8% 96
Brand of PC that HH owns: Sony Vaio 1,018 4.2% 159
Child (under 18) uses home PC 2,413 9.9% 47
HH owns CD burner 10,059 41.3% 114
HH owns CD ROM drive 11,246 46.2% 117
HH owns DVD drive 8,082 33.2% 145
HH owns LAN/network interface card 4,448 18.3% 159
HH owns inkjet printer 10,901 44.8% 102
HH owns laser printer 4,012 16.5% 117
HH owns removable cartridge storage device 1,248 5.1% 82
HH owns scanner 6,046 24.8% 90
HH owns PC speakers 10,817 44.4% 107
HH owns tape backup 524 2.2% 78
HH owns modem/fax modem 6,234 25.6% 114
HH owns software: accounting 2,520 10.4% 111
HH owns software: communications/fax 2,215 9.1% 109
HH owns software: database/ling 2,821 11.6% 132
HH owns software: desktop publishing 4,145 17.0% 138

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6

esri.com/buybao 39
Financial Investments Market Potential

Banks and financial institutions use this report to determine n Available as Add-on to Basic or
the demand for financial services and investment products Premium Subscription
by local area in relation to the U.S. average.

Financial Investments
Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Expected
Number of
Product/Consumer Behavior Adults Percent MPI

Own U.S. savings bond 2,455 5.9% 83


Used stock rating service in last 12 months 1,615 3.9% 238
Used nancial planning counsel in last 12 months 3,806 9.1% 124
Used discount brokerage rm in last 12 months 1,085 2.6% 132
Used full service brokerage rm in last 12 months 3,291 7.9% 130
Own any credit/debit card (in own name) 34,214 82.2% 112
Own American Express card (in own name) 8,957 21.5% 179
Own Discover card (in own name) 4,712 11.3% 93
Own MasterCard (in own name) 17,168 41.2% 118
Own Visa (in own name) 24,117 57.9% 118
Own any department store credit card (in own name) 13,540 32.5% 100
Avg monthly credit card expenditures: <$111 5,061 12.2% 83
Avg monthly credit card expenditures: $111-225 3,615 8.7% 96
Avg monthly credit card expenditures: $226-450 3,594 8.6% 100
Avg monthly credit card expenditures: $451-700 3,802 9.1% 128
Avg monthly credit card expenditures: $701+ 10,852 26.1% 190
Market Potential

Financial Investments
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Market Potential
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected
Number of
Product/Consumer Behavior Adults Percent MPI

Bank/nancial institution: use full service bank 23,672 56.9% 114


Bank/nancial institution: use savings & loan 5,525 13.3% 119
Bank/nancial institution: use credit union 9,040 21.7% 96
Bank/nancial institution: use fed savings bank 1,293 3.1% 127
Banking/nancial institution: use mutual funds co 2,113 5.1% 145
Bank/nancial institution: use Internet Bank 3,313 8.0% 213
Used ATM/cash machine in last 12 months 27,865 66.9% 132
Banked in person in last 12 months 25,607 61.5% 116
Banked by mail in last 12 months 3,899 9.4% 177
Banked by phone in last 12 months 9,199 22.1% 144
Did banking over the Internet in last 12 months 18,488 44.4% 175
Used direct deposit of paycheck in last 12 months 19,284 46.3% 121
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2
Have interest checking account 15,317 36.8% 115
Have non-interest checking account 13,500 32.4% 117
Have money market account 6,091 14.6% 122
Have special Seniors Club account 295 0.7% 44
Have savings account 18,657 44.8% 121
Have 401K retirement savings 8,650 20.8% 126
Have IRA retirement savings 6,660 16.0% 111
Have college savings plan (529 plan) 1,126 2.7% 99
Have auto loan for new car 3,945 9.5% 82
Have personal loan for education only 2,423 5.8% 155
Have personal loan - not for education 1,455 3.5% 128
Have home mortgage (1st) 7,611 18.3% 101
Have 2nd mortgage (equity loan) 2,347 5.6% 92
Have mortgage renance/consolidation loan 713 1.7% 72
Have home equity line of credit 2,124 5.1% 90
Have personal line of credit 1,867 4.5% 102
Have overdraft protection 4,954 11.9% 102
Own any securities investment 10,900 26.2% 108
Own annuities 884 2.1% 64
Own certicate of deposit (6 months or less) 1,540 3.7% 111
Own certicate of deposit (more than 6 months) 2,312 5.6% 99
Own common/preferred stock in company you work for 1,625 3.9% 124
Own common stock in company you don`t work for 3,968 9.5% 151
Own insured money market account (bank) 877 2.1% 97
Own shares in money market fund 3,080 7.4% 116
Own shares in mutual fund (bonds) 2,982 7.2% 124
Own shares in mutual fund (stock) 4,486 10.8% 115
Own any stock 5,078 12.2% 136
Own stock with market value <$10000 1,269 3.0% 106
Own stock with market value $10000-49999 1,380 3.3% 138
Own stock with market value $50000+ 1,379 3.3% 126

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2

40 esri.com/buybao
Health and Beauty Market Potential

Health care providers and retailers use this report to n Available as Add-on to Basic or
evaluate new target markets and manage merchandise mix Premium Subscription
by local area.

Health and Beauty


Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected

Market Potential
Number of
Product/Consumer Behavior Adults Percent MPI

Exercise at home 2+ times per week 14,381 34.6% 117


Exercise at club 2+ times per week 11,441 27.5% 238
Exercise at other facility (not club) 2+ times/wk 4,821 11.6% 143
Own stationary bicycle 1,830 4.4% 74
Own treadmill 2,297 5.5% 57
Own weight lifting equipment 5,944 14.3% 116
Presently controlling diet 18,242 43.8% 106
Diet control for blood sugar level 1,467 3.5% 49
Diet control for cholesterol level 2,795 6.7% 66
Diet control to maintain weight 5,471 13.1% 117
Diet control for physical tness 5,658 13.6% 144
Diet control for salt restriction 699 1.7% 53
Diet control for weight loss 5,516 13.3% 92
Used doctor`s care/diet for diet method 881 2.1% 68
View a full report at Used exercise program for diet method 4,778 11.5% 132
Used Weight Watchers as diet method 1,132 2.7% 90
esri.com/baoreports. Buy foods specically labeled as fat-free 6,998 16.8% 96
Buy foods specically labeled as high ber 5,393 13.0% 116
Buy foods specically labeled as high protein 3,288 7.9% 148
Buy foods specically labeled as lactose-free 953 2.3% 121
Buy foods specically labeled as low-calorie 5,080 12.2% 119
Buy foods specically labeled as low-carb 2,992 7.2% 87
Buy foods specically labeled as low-cholesterol 2,699 6.5% 75
Buy foods specically labeled as low-fat 5,596 13.4% 99
Buy foods specically labeled as low-sodium 2,888 6.9% 84
Buy foods specically labeled as natural/organic 6,344 15.2% 203
Buy foods specically labeled as sugar-free 4,640 11.1% 82
Used butter alternatives in last 6 months 1,449 3.5% 83
Used egg alternatives in last 6 months 5,079 12.2% 85
Used salt alternatives in last 6 months 9,193 22.1% 80
Drank meal/dietary supplement in last 6 months 3,454 8.3% 96
Used nutrition/energy bar in last 6 months 11,757 28.2% 214
Drank sports drink/thirst quencher in last 6 mo 14,898 35.8% 112
Used vitamin/dietary supplement in last 6 months 22,737 54.6% 114
Vitamin/dietary suppl used/6 mo: A 856 2.1% 138
Vitamin/dietary suppl used/6 mo: antioxidant 1,408 3.4% 114
Vitamin/dietary suppl used/6 mo: B complex 2,119 5.1% 106
Vitamin/dietary suppl used/6 mo: B complex+C 998 2.4% 124
Vitamin/dietary suppl used/6 mo: B-6 836 2.0% 97
Vitamin/dietary suppl used/6 mo: B-12 2,243 5.4% 105
Vitamin/dietary suppl used/6 mo: C 4,765 11.4% 132
Vitamin/dietary suppl used/6 mo: calcium 4,853 11.7% 106

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4

esri.com/buybao 41
Pets and Products Market Potential

Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to evaluate new target markets. Premium Subscription

Pets and Products


Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected
Market Potential

Number of
Product/Consumer Behavior Households Percent MPI

HH owns any pet 7,690 31.6% 66


HH owns any bird 375 1.5% 57
HH owns any cat 4,644 19.1% 82
HH owns any dog 4,009 16.5% 48
HH owns 1 cat 2,342 9.6% 77
HH owns 2+ cats 2,311 9.5% 86
HH owns 1 dog 2,992 12.3% 56
HH owns 2+ dogs 1,019 4.2% 32
HH used canned cat food in last 6 months 2,494 10.2% 84
HH used <5 cans of cat food in last 7 days 1,164 4.8% 85
HH used 8+ cans of cat food in last 7 days 837 3.4% 90
HH used packaged dry cat food in last 6 months 4,390 18.0% 78
HH used <5 pounds of packaged dry cat food last mo 2,137 8.8% 106
HH used 9+ pounds of packaged dry cat food last mo 1,463 6.0% 57
HH used cat treats in last 6 months 2,177 8.9% 89
HH used cat litter in last 6 months 4,379 18.0% 88
HH used canned dog food in last 6 months 1,793 7.4% 58
HH used packaged dry dog food in last 6 months 3,983 16.4% 48
HH used <10 pounds of pkgd dry dog food last month 2,146 8.8% 57
HH used 25+ pounds of pkgd dry dog food last month 857 3.5% 33
HH used dog biscuits/treats in last 6 months 3,016 12.4% 45
HH used <3 packages of dog biscuits/treats last mo 2,318 9.5% 48
HH used 3+ packages of dog biscuits/treats last mo 703 2.9% 38
HH used ea/tick care prod for cat/dog last 12 mo 3,999 16.4% 52
HH member took pet to vet in last 12 mo: 1 time 1,754 7.2% 63
HH member took pet to vet in last 12 mo: 2 times 1,156 4.7% 47
HH member took pet to vet in last 12 mo: 3 times 929 3.8% 72
HH member took pet to vet in last 12 mo: 4 times 643 2.6% 72
HH member took pet to vet in last 12 mo: 5+ times 959 3.9% 78
Bought pet food from vet in last 12 months 1,078 4.4% 102
Bought ea control product from vet in last 12 mo 1,676 6.9% 56

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

42 esri.com/buybao
Restaurant Market Potential

Restaurants, franchisors, and economic developers use n Available as Add-on to Basic or


this report to determine market potential for expansion Premium Subscription
opportunities and to attract new business to their cities.

Restaurant
Market Potential
Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected
Number of
Product/Consumer Behavior Adults Percent MPI

Went to family restaurant/steak house in last 6 months 31,283 75.2% 103


Family restaurant/steak house last month: <2 times 13,016 31.3% 120
Family restaurant/steak house last month: 2-4times 11,081 26.6% 97
Family restaurant/steak house last month: 5+ times 7,186 17.3% 88
Family restaurant/steak house last 6 months: breakfast 2,886 6.9% 58
Family restaurant/steak house last 6 months: lunch 11,396 27.4% 108

Market Potential
Family restaurant/steak house last 6 months: snack 1,565 3.8% 135
Family restaurant/steak house last 6 months: dinner 23,522 56.5% 106
Family restaurant/steak house last 6 months: weekday 16,883 40.6% 105
Family restaurant/steak house last 6 months: weekend 18,998 45.6% 103
Family restaurant/steak house last 6 months: Applebee`s 8,280 19.9% 77
Family restaurant/steak house last 6 months: Bennigan`s 1,664 4.0% 139
Family restaurant/steak house last 6 months: Bob Evans Farm 1,234 3.0% 65
Family restaurant/steak house last 6 months: Cheesecake Factory 5,241 12.6% 193
Family restaurant/steak house last 6 months: Chili`s Grill & Bar 6,396 15.4% 137
Family restaurant/steak house last 6 months: Cracker Barrel 2,732 6.6% 54
Family restaurant/steak house last 6 months: Denny`s 3,734 9.0% 95 Restaurant
Family restaurant/steak house last 6 months: Friendly`s 1,500 3.6% 96 Market Potential
Family restaurant/steak house last 6 months: Golden Corral 1,627 3.9% 51
Sample
Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4,952 11.9% 107
Family restaurant/steak house last 6 months: Lone Star Steakhouse 812 2.0% 64 Location
Proposed Latitude: 41.8805
Family restaurant/steak house last 6 months: Old Country Buffet 718 1.7% 100 S Wacker
55 Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Family restaurant/steak house last 6 months: Olive Garden 6,904 16.6% Ring: 198
mile radius

Family restaurant/steak house last 6 months: Outback Steakhouse 4,105 9.9% 82


Expected
Family restaurant/steak house last 6 months: Perkins 1,451 3.5% 93
Number of
Family restaurant/steak house last 6 months: Red Lobster 5,328 12.8% 88
Product/Consumer Behavior Adults Percent MPI
Family restaurant/steak house last 6 months: Red Robin 2,193 5.3% 106
Family restaurant/steak house last 6 months: Ruby Tuesday 3,175 7.6% 86
Fast food/drive-in last 6 months: weekday 27,922 67.1% 100
Family restaurant/steak house last 6 months: Ryan`s 587 1.4% 31
Fast food/drive-in last 6 months: weekend 20,278 48.7% 100
Family restaurant/steak house last 6 months: Sizzler 1,186 2.8% 90
Fast food/drive-in last 6 months: A & W 1,224 2.9% 58
Family restaurant/steak house last 6 months: T.G.I. Friday`s 5,250 12.6% 119
Fast food/drive-in last 6 months: Arby`s 6,032 14.5% 69
Went to fast food/drive-in restaurant in last 6 months 36,852 88.5% 99
Fast food/drive-in last 6 months: Boston Market 3,677 8.8% 165
Went to fast food/drive-in restaurant <5 times/month 15,179 36.5% 119
Fast food/drive-in last 6 months: Burger King 10,806 26.0% 70
Went to fast food/drive-in restaurant 5-12 times/month 11,294 27.1% 86
Fast food/drive-in last 6 months: Captain D`s 531 1.3% 24
Went to fast food/drive-in restaurant 13+ times/month 10,379 24.9% 90
Fast food/drive-in last 6 months: Carl`s Jr. 2,786 6.7% 114
Fast food/drive-in last 6 months: breakfast 10,551 25.3% 91
Fast food/drive-in last 6 months: Checkers 1,215 2.9% 86
Fast food/drive-in last 6 months: lunch 24,904 59.8% 101
Fast food/drive-in last 6 months: Chick-l-A 5,373 12.9% 103
Fast food/drive-in last 6 months: snack 11,257 27.0% 151
Fast food/drive-in last 6 mo: Chipotle Mex. Grill 6,763 16.2% 300
Fast food/drive-in last 6 months: dinner 19,522 46.9% 96
Fast food/drive-in last 6 months: Chuck E. Cheese`s 903 2.2% 47
Fast food/drive-in last 6 months: Church`s Fr. Chicken 1,087 2.6% 59
Fast food/drive-in last 6 months: Dairy Queen 4,663 11.2% 67
Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
Fast food/drive-in last 6 months: Del Taco 1,705 4.1% 126
compared to the U.S. An MPI of 100 represents the U.S. average.
Fast food/drive-in last 6 months: Domino`s Pizza 6,306 15.2% 107
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK
FastMRI in
food/drive-in last 6 months: Dunkin` Donuts 6,504 15.6% 136
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
Fast food/drive-in last 6 months: Fuddruckers 2,359 5.7% 196
Fast food/drive-in last 6 months: Hardee`s 1,233 3.0% 38
Fast food/drive-in last 6 months: Jack in the Box 5,155 12.4% 114
Fast food/drive-in last 6 months: KFC 7,698 18.5% 63
Fast food/drive-in last 6 months: Little Caesars 1,588 3.8% 56
Fast food/drive-in last 6 months: Long John Silver`s 1,430 3.4% 47
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Fast1food/drive-in
Page of 2 last 6 months: McDonald`s 20,289 48.7% 86
Fast food/drive-in last 6 months: Panera Bread 5,083 12.2% 131
Fast food/drive-in last 6 months: Papa John`s 5,336 12.8% 143
Fast food/drive-in last 6 months: Pizza Hut 6,577 15.8% 67
Fast food/drive-in last 6 months: Popeyes 3,079 7.4% 102
Fast food/drive-in last 6 months: Quiznos 5,291 12.7% 133
Fast food/drive-in last 6 months: Sonic Drive-In 2,177 5.2% 45
Fast food/drive-in last 6 months: Starbucks 12,388 29.8% 203
Fast food/drive-in last 6 months: Steak n Shake 2,019 4.9% 89
Fast food/drive-in last 6 months: Subway 14,373 34.5% 109
Fast food/drive-in last 6 months: Taco Bell 11,908 28.6% 89
Fast food/drive-in last 6 months: Wendy`s 10,920 26.2% 81
Fast food/drive-in last 6 months: Whataburger 2,024 4.9% 107
Fast food/drive-in last 6 months: White Castle 1,458 3.5% 81
Fast food/drive-in last 6 months: eat in 16,948 40.7% 106
Fast food/drive-in last 6 months: home delivery 4,774 11.5% 103
Fast food/drive-in last 6 months: take-out/drive-thru 17,774 42.7% 82
Fast food/drive-in last 6 months: take-out/walk-in 14,415 34.6% 141

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2

esri.com/buybao 43
Retail Market Potential

Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to manage merchandise mix Premium Subscription
by local area.

Retail Market Potential


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Total Number of Adults 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected
Number of Percent of
Market Potential

Product/Consumer Behavior Adults/HHs Adults/HHs MPI

Apparel (Adults)
Bought any men's apparel in last 12 months 21,887 52.6% 104
Bought any women's apparel in last 12 months 17,905 43.0% 94
Bought apparel for child <13 in last 6 months 6,108 14.7% 52
Bought any shoes in last 12 months 24,002 57.7% 110
Bought costume jewelry in last 12 months 8,055 19.4% 93
Bought any ne jewelry in last 12 months 8,460 20.3% 89
Bought a watch in last 12 months 8,611 20.7% 100

Automobiles (Households)
HH owns/leases any vehicle 18,131 74.5% 85
HH bought new vehicle in last 12 months 1,899 7.8% 95

Automotive Aftermarket (Adults)


Bought gasoline in last 6 months 32,899 79.0% 91
Bought/changed motor oil in last 12 months 15,444 37.1% 72
Had tune-up in last 12 months 14,749 35.4% 113

Beverages (Adults)
View a full report at
Drank bottled water/seltzer in last 6 months 29,846 71.7% 114 esri.com/baoreports.
Drank regular cola in last 6 months 19,299 46.4% 89
Drank beer/ale in last 6 months 22,284 53.5% 126

Cameras & Film (Adults)


Bought any camera in last 12 months 6,075 14.6% 98
Bought lm in last 12 months 8,353 20.1% 85
Bought digital camera in last 12 months 4,225 10.2% 144
Bought memory card for camera in last 12 months 2,934 7.0% 93

Cell Phones/PDAs & Service


Bought cell/mobile phone/PDA in last 12 months 14,199 34.1% 116
Avg monthly cell/mobile phone/PDA bill: $1-$49 10,654 25.6% 99
Avg monthly cell/mobile phone/PDA bill: $50-99 14,701 35.3% 111
Avg monthly cell/mobile phone/PDA bill: $100+ 8,091 19.4% 127

Computers (Households)
HH owns a personal computer 21,143 86.9% 121
HH spent <$500 on home PC 1,929 7.9% 88
HH spent $500-$999 on home PC 4,511 18.5% 101
HH spent $1000-$1499 on home PC 3,088 12.7% 153
HH spent $1500-$1999 on home PC 3,088 12.7% 153
Spent $2000+ on home PC 3,283 13.5% 174

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4

44 esri.com/buybao
Sports and Leisure Market Potential

Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or
and marketing campaigns and to manage merchandise mix Premium Subscription
by local area.

Sports and Leisure


Market Potential
Sample
Proposed Location Latitude: 41.8805
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1 mile radius

Demographic Summary 2010 2015


Population 45,534 50,151
Population 18+ 41,624 45,715
Households 24,338 26,808
Median Household Income $81,441 $100,632

Expected
Number of

Market Potential
Product/Consumer Behavior Adults Percent MPI

Participated in aerobics 6,163 14.8% 157


Participated in archery 678 1.6% 71
Participated in auto racing 507 1.2% 58
Participated in backpacking/hiking 6,290 15.1% 194
Participated in baseball 2,469 5.9% 119
Participated in basketball 4,266 10.2% 116
Participated in bicycling (mountain) 2,649 6.4% 166
Participated in bicycling (road) 6,724 16.2% 177
Participated in boating (power) 2,164 5.2% 90
Participated in bowling 6,121 14.7% 137
Participated in canoeing/kayaking 2,733 6.6% 153
Participated in downhill skiing 3,675 8.8% 303
Participated in shing (fresh water) 3,269 7.9% 58
Participated in shing (salt water) 1,831 4.4% 105
Participated in football 2,755 6.6% 114
View a full report at Participated in Frisbee 3,726 9.0% 189
esri.com/baoreports. Participated in golf 5,089 12.2% 120
Play golf < once a month 2,250 5.4% 146
Play golf 1+ times a month 2,012 4.8% 90
Participated in horseback riding 1,214 2.9% 104
Participated in hunting with rie 627 1.5% 31
Participated in hunting with shotgun 453 1.1% 27
Participated in ice skating 2,506 6.0% 231
Participated in jogging/running 8,572 20.6% 223
Participated in martial art 925 2.2% 162
Participated in motorcycling 1,398 3.4% 93
Participated in Pilates 3,217 7.7% 225
Participated in roller blading/in-line skating 1,665 4.0% 164
Participated in snorkeling/skin diving 1,690 4.1% 183
Participated in snowboarding 2,110 5.1% 309
Participated in soccer 3,601 8.7% 219
Participated in softball 1,780 4.3% 115
Participated in swimming 9,618 23.1% 129
Participated in target shooting 1,054 2.5% 64
Participated in tennis 4,632 11.1% 268
Participated in volleyball 1,876 4.5% 140
Participated in walking for exercise 12,975 31.2% 113
Participated in weight lifting 9,304 22.4% 180
Participated in yoga 5,211 12.5% 247
Spent on high end sports/recreation equipment/12 mo: <$250 2,374 5.7% 143
Spent on high end sports/recreation equipment/12 mo: $250+ 1,307 3.1% 83
Attend sports event: auto racing (NASCAR) 2,166 5.2% 84
Attend sports event: auto racing (not NASCAR) 1,586 3.8% 75
Attend sports event: baseball game 7,684 18.5% 140

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4

esri.com/buybao 45
Business Analyst Online
Business Data Reports
Business Data Reports

Major Shop
With Business Analyst Online, you can generate business
data reports to help with your site evaluation and selection
process. Business data reports provide details about Proposed Location
the number of businesses and employees in a specified 100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius
area, compare daytime populations versus the residential
population, and include information about existing major
shopping centers. Source: Directory of Major Malls, Inc. Major Shopping Center Locator Total Major Shoppin
Sample T
Esris business data reports are based on data from Proposed Location Latitude: 41.8805
To
100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Infogroup and the Directory of Major Malls (DMM) and are Ring: 5 miles radius

Distance
delivered within minutes directly to your e-mail in-box as a Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 from site
PDF document or Microsoft Excel worksheet. Major Shopping Center Name and Address Total GLA 4,460,254 in miles
Total Stores 479
Type and Number of Stores
n Business Summary Distance
from site Year GLA in
Block
Major 37
Shopping Center Name and Address in miles Open square feet 0.51 E
n Major Shopping Center Locator State, Washington,
Type and Number of StoresRandolph & Dearborn Sts.

Chicago, IL 60602
Business Data Reports

Block 37 0.51 E 2009 278,000


State, Washington, Randolph & Dearborn Sts.
n Retail MarketPlace Profile Enclosed, 24 Stores
Chicago, IL 60602
Anchors: David Barton Gym, Movico, Lettuce Entertain You
Enclosed, 24 Stores
Anchors: David Barton Gym, Movico, Lettuce Entertain You
n Traffic Count Profile Kendall Marketplace
Kendall Marketplace 0.52 N 2010 800,000
0.52 N
Illinois Rte. 34 & Cannonball Trail & Beecher
Illinois Rte.
Yorkville, 34 & Cannonball Trail & Beecher
IL 60560
N/A, 47 Stores
Yorkville, IL 60560
Business Su
Anchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting
Goods
N/A, 47 Stores
The Sullivan Center 0.54 E 2009 250,000
Anchors:
Wabash Ave.,SuperTarget,
Monroe, State & MadisonHome
Sts. Depot Garden Center, Kohl's, Dick's Sporting
Goods
Chicago, IL 60603
Enclosed, 10 Stores
Anchors: DSW Shoe Warehouse
The
TheSullivan Center
Shops at the Mart 0.57 N 1991 256,000 0.54 E
Wabash Ave., Monroe, State & Madison Sts.
Wells St., North Dr. & Orleans St.
Chicago, IL 60654
Proposed Location Chicago,
Enclosed, 41IL 60603
Stores
Anchors: None
100 S Wacker Dr, Chicago, IL 60606-4006 Enclosed, 10 Stores
Southgate Market 0.81 S 2006 310,000
Ring: 1, 3, 5 Miles Anchors: DSW ShoeSts. Warehouse
Roosevelt, Canal
Business
Chicago, IL Summary
60607
& Taylor
by SIC Codes
N/A, 16 Stores Sample
The Shops
Anchors: 1WholeatFoods
mile the Mart L.A. Fitness,
radius
Market, Linens 'N Things (Closed), 3 miles radius 0.57 N
Wells St., North Dr. & Orleans St.
PetSmart
Proposed Location Latitude: 41.8805
100Total
S WackerBusinesses:
Dr, Chicago, IL 60606-4006 Chicago, IL 60654
South Loop Commons20,281
Lake Shore Dr. & Interstates 90/94
Longitude: -87.63715
0.81 S 2011
35,254 240,800
Ring: 1, 3, 5 Miles
Total Employees: 1 mile radius 3 miles radius
Enclosed, 41 Stores
Chicago, IL 60606 462,192
5 miles radius
704,817
Enclosed, 0 Stores
Total Residential Population:
Total Businesses: 20,281 35,254 Anchors: None 45,534
Anchors: None 48,197 343,403
Total Employees: 462,192 704,817 851,668

Employee/Residential Population Ratio:


Total Residential Population: 45,534 343,403 The Shops at North Bridge
10.15 865,089 1.03 NE 20002.05 680,933
Employee/Residential Population Ratio: 10.15 Southgate
Michigan Ave.,Market
2.05 Grand, Ontario & Ohio Sts. 0.98 0.81 S
Employees Chicago, IL 60611Businesses
Businesses
Number Percent
Employees
Number Percent
Businesses
Number Percent Number
Roosevelt,
Businesses Canal
Enclosed, 75 Stores
Percent Number
& Taylor Sts. Percent
Percent Employees
Employees
Number Businesses Employees
Chicago, IL 60607
Anchors: Nordstrom
Number RiverPercent Number Percent Number 1.21 E Percent 1989 Number 170,000 Percent N
Agriculture & Mining 57 0.3% 229 0.0% 137 0.4% 629 0.1% 256 0.5% 1,499 0.2%
Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4%
Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% N/A, 16 Stores
East Art Center
36,664 5.2%
SEC McClurg Ct. & E. Illinois St.
1,668 3.5% 50,501 5.9%

Agriculture & Mining


Transportation 322 1.6% 25,477 5.5% 637 1.8%
57 Chicago, IL 0.3%
30,464 4.3%
229 926
0.0%
1.9%
137
35,105
0.4%
4.1%
629 0.1%
Communication 269 1.3% 5,878 1.3% 416 1.2% Anchors: Whole
60611
9,446
Enclosed, 50 Stores
1.3%Foods Market,
530 L.A.
1.1% Fitness, Linens 'N
13,651 Things (Closed),
1.6%

Construction
Utility
Wholesale Trade
21
711
0.1%
3.5%
6,278
7,660
1.4%
1.7%
40
1,385
351PetSmart
0.1%
3.9%
1.7%
6,473
13,691
0.9%
1.9%
4,655 64
Anchors: Dick's Sporting Goods, Fox & Obel Food Market
1,956
1.0%
0.1%
4.1%
856
6,838
26,074
2.4%
0.8%
3.1%
8,611 1.2%
Manufacturing
Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 660
82,697 11.7% 3.3% 9,697 20.1% 22,208
113,073 13.3% 4.8% 1,201 3.4% 36,664 5.2%
322South Loop Commons 0.81 S
Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5%

Transportation
General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7%1.6%
Data Note: n/a means data was not25,477
229
reported. GLA = Gross5.5%
0.5% 6,378 0.7%
Leasable Area. 637 1.8% 30,464 4.3%
269Lake Shore Dr. & Interstates 90/94 1.3%
Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%

Communication
Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3%
1.3%
Source: Directory of Major Malls, Inc.5,878
328 0.7% 4,057 0.5%
416 1.2% 9,446 1.3%
Apparel & Accessory Stores

Utility
Furniture & Home Furnishings
168
386
0.8%
1.9%
1,551
4,477
0.3%
1.0%
604
700
1.7%
2.0%
5,893

21
7,123Chicago, 0.8%
1.0%IL
0.1%
60606 940
965
2.0%

6,278
2.0%
7,307

1.4%
8,763
0.9%
1.0%
40 0.1% 6,473 0.9%
Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336
Enclosed, 0 Stores
5.7% 3,473 7.2% 52,488 6.2%

Wholesale Trade
Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8%
711
12,375 1.8%
3.5% 2,460
7,660
5.1%
1.7%
17,826 2.1%
1,385 3.9% 13,691 1.9%
Finance, Insurance, Real Estate Summary
Banks, Savings & Lending Institutions
3,292
490
16.2%
2.4%
108,926
30,127
23.6%
6.5%
5,238
877
14.9%
2.5%
124,534
32,505
Anchors: None
17.7%
4.6%
6,660
1,225
13.8%
2.5%
131,300
34,647
15.4%
4.1%

Retail Trade Summary


Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 2,678
28,392 4.0% 13.2% 1,372 2.8% 36,456
28,704 3.4% 7.9% 6,165 17.5% 82,697 11.7%
Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0%
The Shops
31,970 ESRI4.5%
at North Bridge
2010 863On-demand
1.8% reports 32,484
and maps from
Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
3.8% 6/14/2010 Page 1 of 2 1.03 NE
Home Improvement
Real Estate, Holding, Other Investment Ofces 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 50 0.2%
4.5% 754
3,200 0.2% 6.6% 35,465 135
4.2% 0.4% 2,659 0.4%
Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% Michigan Ave., Grand, Ontario & Ohio Sts.
344,107 48.8% 21,877 45.4% 404,660 47.5%
General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7%
Chicago, IL 60611
Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%
Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5%
Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0%
Enclosed, 75 Stores
Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9%
Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%
Auto Dealers, Gas Stations, Auto Aftermarket 38
Anchors: 0.2%
Nordstrom 690 0.1% 155 0.4% 2,396 0.3%
Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%
Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2%

Apparel & Accessory Stores


Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 168
155,183 22.0% 0.8%13,162 27.3% 1,551
177,023 20.8% 0.3% 604 1.7% 5,893 0.8%
386River
East1.9%
Art Center 4,477 1.21 E
Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%
Other Furniture & Home Furnishings 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 1.0%
4.7% 4,602 0.5% 700 2.0% 7,123 1.0%
968SEC McClurg
4.8% Ct. & E. Illinois
18,327 St.
Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%
Eating & Drinking Places 4.0% 2,198 6.2% 40,336 5.7%
Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.
Miscellaneous Retail 778Chicago, IL 60611
3.8% 4,750 1.0% 1,676 4.8% 12,375 1.8%
Enclosed, 50 Stores
Finance, Insurance, Real Estate Summary 3,292Anchors:16.2%
Dick's Sporting Goods, Fox23.6%
108,926 & Obel Food Market 5,238 14.9% 124,534 17.7%
Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6%
Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0%
2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2
Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5%
Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
Real Estate, Holding, Other Investment Ofces 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5%
Source: Directory of Major Malls, Inc.
Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8%
Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6%
Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4%

Included
n Motion
Health Services
with Premium Subscription Only
Pictures & Amusements 375
491
1.8%
2.4%
6,048
3,286
1.3%
0.7%
824
1,293
2.3%
3.7%
12,646
56,604
1.8%
8.0%

Available
n Legal Services
as Add-on to Basic or
Education Institutions & Libraries
3,003
3392010 ESRI
1.7%
14.8% 56,760
15,526
12.3%
3.4% and maps from Business
3,199
684 Analyst1.9%
9.1% 58,473 8.3%

On-demand reports Online. Order 39,897 5.7%


at www.esri.com/bao or call 800-44
Premium
Other Services Subscription 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0%
Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2%
Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6%

Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0%

48 Source: Business
esri.com/buybao
data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.
Business Summary

Restaurants, retailers, and financial institutions use this report n Included with Premium Subscription Only
to evaluate competitor locations against their proposed future
locations and compare daytime population to residential
population to better understand market demand.

Business Summary by SIC Codes


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 1, 3, 5 Miles

1 mile radius 3 miles radius 5 miles radius


Total Businesses: 20,281 35,254 48,197
Total Employees: 462,192 704,817 851,668
Total Residential Population: 45,534 343,403 865,089
Employee/Residential Population Ratio: 10.15 2.05 0.98

Business Data Reports


Businesses Employees Businesses Employees Businesses Employees
Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent
Agriculture & Mining 57 0.3% 229 0.0% 137 0.4% 629 0.1% 256 0.5% 1,499 0.2%
Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4%
Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% 36,664 5.2% 1,668 3.5% 50,501 5.9%
Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1%
Communication 269 1.3% 5,878 1.3% 416 1.2% 9,446 1.3% 530 1.1% 13,651 1.6%
Utility 21 0.1% 6,278 1.4% 40 0.1% 6,473 0.9% 64 0.1% 6,838 0.8%
Wholesale Trade 711 3.5% 7,660 1.7% 1,385 3.9% 13,691 1.9% 1,956 4.1% 26,074 3.1%

Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 82,697 11.7% 9,697 20.1% 113,073 13.3%
Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5%
General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7% 229 0.5% 6,378 0.7%
Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%
Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3% 328 0.7% 4,057 0.5%
Apparel & Accessory Stores 168 0.8% 1,551 0.3% 604 1.7% 5,893 0.8% 940 2.0% 7,307 0.9%
Furniture & Home Furnishings 386 1.9% 4,477 1.0% 700 2.0% 7,123 1.0% 965 2.0% 8,763 1.0%
Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336 5.7% 3,473 7.2% 52,488 6.2%
Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8% 12,375 1.8% 2,460 5.1% 17,826 2.1%

Finance, Insurance, Real Estate Summary 3,292 16.2% 108,926 23.6% 5,238 14.9% 124,534 17.7% 6,660 13.8% 131,300 15.4%
Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6% 1,225 2.5% 34,647 4.1%
Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0% 1,372 2.8% 28,704 3.4%
Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5% 863 1.8% 32,484 3.8%
Real Estate, Holding, Other Investment Ofces 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5% 3,200 6.6% 35,465 4.2%

Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8% 21,877 45.4% 404,660 47.5%
Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%
Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5%
Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9%
Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%
Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%
Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2%
Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8%
Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%
Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5%

Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%

Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2

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esri.com/buybao 49
Major Shopping Center Locator

Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or
restaurants use this report to identify and profile major Premium Subscription
shopping centers within their trade areas to understand the
scope of competitive activity in their markets.

Major Shopping Center Locator


Sample

Proposed Location Latitude: 41.8805


100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Ring: 5 miles radius

Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11


Total GLA 4,460,254
Total Stores 479

Distance
Business Data Reports

from site Year GLA in


Major Shopping Center Name and Address in miles Open square feet
Type and Number of Stores

Block 37 0.51 E 2009 278,000


State, Washington, Randolph & Dearborn Sts.
Chicago, IL 60602
Enclosed, 24 Stores
Anchors: David Barton Gym, Movico, Lettuce Entertain You

Kendall Marketplace 0.52 N 2010 800,000


Illinois Rte. 34 & Cannonball Trail & Beecher

Major Shopping Center Locator


Yorkville, IL 60560
N/A, 47 Stores
Anchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting Sample
Goods

The Sullivan Center 0.54 E 2009 250,000


Wabash Ave., Monroe, State & Madison Sts. Proposed Location Latitude: 41.8805
Chicago, IL 60603 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Enclosed, 10 Stores Ring: 5 miles radius
Anchors: DSW Shoe Warehouse

The Shops at the Mart 0.57 N 1991 256,000


Wells St., North Dr. & Orleans St.
Distance
Chicago, IL 60654
from site Year GLA in
Enclosed, 41 Stores
Major Shopping Center Name and Address in miles Open square feet
Anchors: None
Type and Number of Stores
Southgate Market 0.81 S 2006 310,000
Roosevelt, Canal & Taylor Sts. Chicago Place 1.23 NE 1989 314,521
Chicago, IL 60607 East Huron, Erie St. & N. Michigan Ave.
N/A, 16 Stores Chicago, IL 60611
Anchors: Whole Foods Market, L.A. Fitness, Linens 'N Things (Closed), Enclosed, 46 Stores
PetSmart Anchors: Saks Fifth Avenue, Talbots

South Loop Commons 0.81 S Water Tower Place 240,800


2011 1.38 NE 1976 710,000
Lake Shore Dr. & Interstates 90/94 Michigan Ave. @ Pearson & Chestnut
Chicago, IL 60606 Chicago, IL 60611
Enclosed, 0 Stores Enclosed, 100 Stores
Anchors: None Anchors: Macy's, American Girl Place

The Shops at North Bridge 1.03 NE The 900 Shops


2000 680,933 1.44 NE 1988 450,000
Michigan Ave., Grand, Ontario & Ohio Sts. Michigan Ave., Delaware Pl., Rush St.
Chicago, IL 60611 Chicago, IL 60611
Enclosed, 75 Stores Enclosed, 70 Stores
Anchors: Nordstrom Anchors: Bloomingdale's

River East Art Center 1.21 E 1989 170,000


SEC McClurg Ct. & E. Illinois St.
Chicago, IL 60611 Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
Enclosed, 50 Stores
Source: Directory of Major Malls, Inc.
Anchors: Dick's Sporting Goods, Fox & Obel Food Market

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.

Source: Directory of Major Malls, Inc.

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2

50 esri.com/buybao
Retail MarketPlace Profile

Retail MarketPlace Prole


Sample
Retailers, restaurants, and economic development agencies n Included with Premium Subscription Only
use this report to understand the scope of retail activity in
Latitude: 41.8805
go, IL 60606-4006 their markets and communities. This report is used to evaluate Longitude: -87.63715
supply and demand gaps for goods and services, determine
cs whether customers are traveling outside the area to shop, and
39,102
recruit needed business
21,125to local communities.
e Income $62,128
$60,674

Demand Supply Retail MarketPlace Prole


Leakage/Surplus Number of
Sample
(Retail Potential) (Retail Sales) Retail Gap Factor Businesses
ood & Drink (NAICS 44-45,
Proposed722)
Location $877,868,294 $3,596,418,003 $-2,718,549,709Latitude: 41.8805 -60.8 2,755
S 44-45) $740,080,956
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius $2,607,749,605 $-1,867,668,649
Longitude: -87.63715
-55.8 1,747
CS 722) Summary Demographics $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008
2010 Population 39,102
2010 Households 21,125
2010 Median Disposable Income
2010 Per Capita Income
Demand $62,128
$60,674
Supply Leakage/Surplus Number of
Industry Summary
(Retail Potential) Demand
(RetailSupply
Sales) Retail Gap Number of
Leakage/Surplus
Factor Businesses
ealers (NAICS 441) $180,785,806
Total Retail Trade and Food & Drink (NAICS 44-45, 722)
(Retail Potential)
$877,868,294
$128,359,772
(Retail Sales)
$3,596,418,003
Retail Gap
$-2,718,549,709
$52,426,034
Factor
-60.8
Businesses
2,755
17.0 26

Business Data Reports


AICS 4411) Total Retail Trade (NAICS 44-45)
$160,554,822
$740,080,956
$84,390,381
$2,607,749,605 $-1,867,668,649
$76,164,441-55.8 1,747
31.1 10 Retail MarketPlace Prole
Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008
Sample
ealers (NAICS 4412) $10,161,189Demand$40,284,794 Supply $-30,123,605
Leakage/Surplus Number of -59.7 13
Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses
es, and Tire Stores (NAICS 4413)
Motor Vehicle & Parts Dealers (NAICS 441) $10,069,795 $180,785,806 $3,684,597
$128,359,772 $52,426,034 $6,385,198 17.0 26 46.4 Proposed Location 3 Latitude: 41.8805
Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715
Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13 Ring: 1 mile radius
Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3
Demand Supply Leakage/Surplus Number of

shings Stores (NAICS 442)


Furniture & Home Furnishings Stores (NAICS 442)
$25,181,783
$25,181,783
$74,889,311
$74,889,311
$-49,707,528
$-49,707,528 -49.7 113
-49.7 Industry Group
General Merchandise Stores (NAICS 452) 113 (Retail Potential)
$108,039,431
(Retail Sales)
$657,689,087
Retail Gap
$-549,649,656
Factor
-71.8
Businesses
90

CS 4421) Furniture Stores (NAICS 4421)


Home Furnishings Stores (NAICS 4422)
$15,161,165
$15,161,165
$10,020,618
$29,933,438
$29,933,438
$44,955,873
$-14,772,273
$-14,772,273
$-34,935,255
-32.8
-63.5
53
60
-32.8 53
Department Stores Excluding Leased Depts.(NAICS 4521)
Other General Merchandise Stores (NAICS 4529)
$46,088,621
$61,950,810
$232,121,744
$425,567,343
$-186,033,123
$-363,616,533
-66.9
-74.6
12
78

res (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60


Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259 Miscellaneous Store Retailers (NAICS 453) $13,156,470 $84,137,040 $-70,980,570 -73.0 345
Florists (NAICS 4531) $1,278,561 $16,129,177 $-14,850,616 -85.3 49
Ofce Supplies, Stationery, and Gift Stores (NAICS 4532) $1,791,120 $19,609,512 $-17,818,392 -83.3 97
Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55 Used Merchandise Stores (NAICS 4533) $1,032,295 $2,926,231 $-1,893,936 -47.8 27
Stores (NAICS 443/NAICS 4431) Building Material and Supplies Dealers (NAICS 4441) $21,143,554 $25,698,562$225,702,930
$78,104,387 $-204,559,376
$-52,405,825 -50.5 53 -82.9 259
Other Miscellaneous Store Retailers (NAICS 4539) $9,054,494 $45,472,120 $-36,417,626 -66.8 172
Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2

Nonstore Retailers (NAICS 454) $37,969,252 $348,904,267 $-310,935,015 -80.4 35


Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149 Electronic Shopping and Mail-Order Houses (NAICS 4541) $24,502,367 $303,450,782 $-278,948,415 -85.1 4

Equip. & Supply Stores (NAICS


Specialty Food444)
Grocery Stores (NAICS 4451)
Stores (NAICS 4452) $26,991,982 $5,641,108$78,377,941 $-51,385,959
$125,913,260 $278,700,133 $-152,786,873
$19,942,316 $-14,301,208
-37.8
-55.9
77
54 -48.8 55
Vending Machine Operators (NAICS 4542)
Direct Selling Establishments (NAICS 4543)
$4,958,172
$8,508,713
$8,206,800
$37,246,685
$-3,248,628
$-28,737,972
-24.7
-62.8
8
23

Supplies Dealers (NAICSBeer,4441)


Wine, and Liquor Stores (NAICS 4453)
$25,698,562 $10,167,852
$78,104,387
$18,843,324
$-52,405,825
$-8,675,472 -29.9 18
-50.5 53
Food Services & Drinking Places (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008
ipment and Supplies Stores (NAICS
Health & Personal 4442)
Care Stores (NAICS 446/NAICS 4461) $1,293,420
$28,314,104 $273,554
$75,681,007 $-47,366,903 $1,019,866
-45.5 102 65.1 Full-Service Retail 2MarketPlace
Restaurants (NAICS 7221) Prole $64,076,325 $504,878,252 $-440,801,927 -77.5 548
Limited-Service Eating Places (NAICS 7222) $52,403,597 $304,817,676 $-252,414,079 -70.7 338
Special Food Services (NAICS 7223)
Sample $14,399,532 $89,025,943 $-74,626,411 -72.2 56
Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25 Drinking Places - Alcoholic Beverages (NAICS 7224) $6,907,884 $89,946,527 $-83,038,643 -85.7 66

(NAICS 445) $141,722,220


Clothing and Clothing Accessories Stores (NAICS 448) $317,485,773
$38,817,976
Proposed Location
$183,183,072 $-175,763,553
100 S Wacker$-144,365,096
Dr, Chicago, IL 60606-4006 -65.0 415 -38.3 149 Latitude: 41.8805
Longitude: -87.63715
Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143
S 4451) Shoe Stores (NAICS 4482) $125,913,260 $278,700,133
$4,644,820
Ring: 1 mile radius
$12,791,715 $-152,786,873
$-8,146,895 -46.7 28 -37.8 77 Leakage/Surplus Factor by Industry Subsector
Leakage/Surplus Factor by Industry Group
(NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9-20.0 54
Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244
-80.0 -70.0 -60.0 -50.0 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0
-80.0 -60.0 -40.0 0.0 20.0 40.0 60.0 80.0

r Stores (NAICS 4453) Sporting Goods, Hobby, Book, and Music Stores (NAICS$10,167,852
451) $11,412,997$18,843,324
$86,218,229 $-74,805,232 $-8,675,472 -76.6 Dealers 133
Automobile -29.9 18 Motor Vehicle & Parts Dealers

Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56
Other Motor Vehicle Furniture & Home Furnishings Stores
Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 Dealers 77
Auto Parts, Accessories, and Tire Stores
Electronics & Appliance Stores

Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903


Furniture Stores
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent -45.5 102
Bldg Materials, Garden Equip. & Supply Stores
by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail Homeopportunity. ThisStores
Furnishings is a measure
NAICS Industry Subsector

of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. TheElectronics
Retail Gap& represents the difference
Appliance Stores Food & Beverage Stores
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.
Building Material and Supplies Dealers

S 447/4471) Source: ESRI and infoUSA


$106,545,381 $347,121,176 $-240,575,795
Lawn and Garden Equipment and Supplies Stores -53.0 25 Health & Personal Care Stores

Grocery Stores Gasoline Stations

Specialty Food Stores


Clothing and Clothing Accessories Stores

ccessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415


Beer, Wine, and Liquor Stores

2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 Health
6/14/2010 Page 1 of 3
& Personal Care Stores Sporting Goods, Hobby, Book, and Music Stores

S 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143


NAICS Industry Group

Gasoline Stations General Merchandise Stores

482) $4,644,820 $12,791,715 $-8,146,895 Clothing Stores


-46.7 28 Miscellaneous Store Retailers
Shoe Stores
Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266Jewelry, Luggage, $-50,361,333
and Leather Goods Stores
-83.7 244 Nonstore Retailers

Sporting Goods/Hobby/Musical Instrument Stores


Food Services & Drinking Places
Book, Periodical, and Music Stores

Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232


Department Stores (Excluding Leased Depts.)
-76.6 133 <SurplusLeakage>

Other General Merchandise Stores


y/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622Florists -45.9 Source: ESRI and infoUSA
56
Music Stores (NAICS 4512) $5,290,802 $69,710,412Ofce Supplies,
$-64,419,610
Stationery, and Gift Stores -85.9 77
Used Merchandise Stores
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Other Miscellaneous Store Retailers

Electronic Shopping and Mail-Order Houses

Vending Machine Operators


les) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
lishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure
Direct Selling Establishments

supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
Full-Service Restaurants

e represents a surplus of retail sales, a market where customers are drawn in from outside the trade area.
Limited-Service EatingThe
Places Retail Gap represents the difference

d Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Special Food Services
assied into 27 industry groups in the Retail Trade sector, as well as four industry groups within Drinking
the Food Services
Places (Alcoholic Beverages)& Drinking Establishments subsector.

<SurplusLeakage>

Source: ESRI and infoUSA

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Traffic Count Profile

Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only
professionals use this report to view traffic counts around
their sites. The Traffic Count Profile displays the 25 closest
traffic counts and the years the traffic counts were collected.

Trafc Count Prole


Sample

Latitude: 44.97743
205 S 5th St, Minneapolis, MN 55402 Longitude: -93.26774
Ring: 5 miles radius

Distance: Street: Closest Cross-street: Year of Count: Count:


Business Data Reports

0.03 2nd Ave S S 5th St (0.03 miles NE) 2006 8,874


0.03 S 5th St 3rd Ave S (0.03 miles SE) 2005 1,900
0.08 3rd Ave S 4th St S (0.04 miles NE) 2008 19,500
0.09 6th St S Marquette Ave (0.03 miles NW) 2005 12,700
0.14 S 5th St Nicollet Ave (0.03 miles NW) 2005 2,300
0.14 3rd Ave S 4th St S (0.04 miles SW) 2006 9,282
0.14 Marquette Ave 7th St S (0.04 miles SW) 2008 13,000
0.14 4th Ave S S 5th St (0.04 miles NE) 2008 12,400
0.15 7th St S 3rd Ave S (0.03 miles SE) 2005 13,700
0.16 4th St S Marquette Ave (0.04 miles SE) 2008 13,500
0.18 7th St S 3rd Ave S (0.04 miles NW) 2008 15,500
0.18 2nd Ave S 7th St S (0.04 miles NE) 2008 10,300
0.19 3rd St S 3rd Ave S (0.03 miles NW) 2008 12,000
0.19 7th St S Marquette Ave (0.03 miles SE) 1993 13,000
0.19 4th Ave S 3rd St S (0.03 miles NE) 1993 6,600
0.20 2nd Ave S 3rd St S (0.03 miles SW) 2008 8,400
0.20 3rd Ave S 8th St S (0.03 miles SW) 2003 11,600
0.21 4th St S 5th Ave S (0.03 miles SE) 2008 9,900
0.21 3rd Ave S 3rd St S (0.04 miles SW) 2008 17,200
0.21 3rd St S Nicollet Ave (0.04 miles NW) 2008 16,700
0.22 5th Ave S S 5th St (0.04 miles NE) 2008 14,800
0.22 8th St S 2nd Ave S (0.03 miles NW) 1995 10,600
0.22 S 5th St Nicollet Ave (0.05 miles SE) 1995 12,200
0.23 Marquette Ave 3rd St S (0.04 miles SW) 2008 6,200
0.24 4th Ave S 3rd St S (0.03 miles SW) 2008 8,900
0.24 3rd St S 5th Ave S (0.04 miles SE) 2008 7,200
0.25 Washington Ave S 2nd Ave S (0.04 miles SE) 2007 21,400
0.25 8th St S 4th Ave S (0.03 miles SE) 2008 11,200
0.25 6th St S Hennepin Ave (0.06 miles NW) 2006 15,198
0.26 2nd Ave S 8th St S (0.03 miles NE) 2006 8,364

Data Note:The Trafc Prole displays up to 25 of the closest available trafc counts within the largest radius around your site. The years of
the counts in the database range from 2010 to 1963. Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts
were taken in 1997 or later. Trafc counts are identied by the street on which they were recorded, along with the distance and direction to
the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A trafc count is dened as the two-way
Average Daily Trafc (ADT) that passes that location.

Source: Copyright: 2010 MPSI Systems Inc. d.b.a. DataMetrix

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52 esri.com/buybao
Business Analyst Online
Maps
Maps

You can generate a variety of boardroom-ready maps through


Trafc Count Map
Business Analyst Online. These maps can effectively illustrate Sample

potential site locations and surrounding areas, data variations,


Latitude: 25.76026

and patterns and trends that may be difficult to visualize from 530 SW 24th Rd, Miami, FL 33129-1951
Ring: 0.5, 1, 2 Miles
Longitude: -80.20953

tabular data.

Standard Site Maps


n Site Details Map
n Site Map
n Site Map with Satellite Imagery

Other Maps
n Major Shopping Center Map
n Traffic Count Map
n Traffic Count MapClose Up
n Dominant Tapestry Site Map Major Shopping Center Map
Sample

Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles
Maps

Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix

2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

Source: Directory of Major Malls, Inc.

Directory of Major Malls, Inc.


On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
2010 ESRI

n Included with Basic and Premium Subscriptions


n Included with Premium Subscription Only
n Available as Add-on to Basic or
Premium Subscription

54 esri.com/buybao
Site Details Map

The Site Details Map is useful for those not familiar with the n Included with Basic and Premium Subscriptions
market they are investigating. Real estate consultants find
this a useful map to give to their clients.

Site Details Map


Sample

Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles

Maps

This site is located in:

City: Lakewood city County: Jefferson County


State: CO Census Tract: 08059011722
ZIP Code: 80228 Census Block Group: 080590117222
CBSA: Denver-Aurora-Broomeld, CO (19740)

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esri.com/buybao 55
Site Map

Popular across all industries, the Site Map displays the n Included with Basic and Premium Subscriptions
specified location and its surrounding area. Major roads,
rivers, and boundaries are included on the map.

Site Map
Sample

Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Drive Time: 3, 5, 7 Minutes
Maps

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56 esri.com/buybao
Site Map with Satellite Imagery

This site map provides a view of your site overlaid on n Included with Basic and Premium Subscriptions
satellite imagery.

Site Map on Satellite Imagery 1.6 Miles Wide


Sample

Latitude: 41.88399
123 N Wacker Dr, Chicago, IL 60606-1743 Longitude: -87.63663
Ring: 3, 5, 7 Miles

Maps

Source: i-cubed

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Major Shopping Center Map

Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or
restaurants use this map to display major shopping centers Premium Subscription
found within their trade areas to understand the scope of
competitive activity in their markets.

Major Shopping Center Map


Sample

Latitude: 39.71907
201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113
Ring: 1, 3, 5 Miles
Maps

Source: Directory of Major Malls, Inc.

Directory of Major Malls, Inc.


On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
2010 ESRI

58 esri.com/buybao
Traffic Count Map

Retailers, restaurants, automotive dealerships, and real n Included with Premium Subscription Only
estate professionals use this map to visualize the traffic
patterns around candidate business locations. This map
displays traffic counts for as many as 25 intersections within
a specified location.

Trafc Count Map


Sample

Latitude: 25.76026
530 SW 24th Rd, Miami, FL 33129-1951 Longitude: -80.20953
Ring: 0.5, 1, 2 Miles

Maps

Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix

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Traffic Count MapClose Up

Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only
professionals use this map to visualize the traffic patterns
within half a mile of a location. Viewing traffic counts at
intersections within and around their market areas helps with
site selection, revenue forecasting, and the ability to identify
high-visibility locations.

Trafc Count Map - Close Up


Sample

Latitude: 32.78768
2001 Ross Ave, Dallas, TX 75201-2911 Longitude: -96.79928
Ring: 1, 3, 5 Miles
Maps

Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix

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60 esri.com/buybao
Dominant Tapestry Site Map

Retailers, marketers, travel and leisure providers, financial n Included with Premium Subscription Only
institutions, and economic developers use this map to
classify U.S. residential neighborhoods into distinctive
market segments, providing the ability to conduct site
analysis, customer profiling, media targeting, and direct
marketing campaigns.

Dominant Tapestry Site Map


Sample

Latitude: 45.68019
680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589
Ring: 1, 3, 5 Miles

Maps

Source: ESRI

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esri.com/buybao 61
Related Products

Business Analyst Online API


The Business Analyst Online API enables your organization What You Get
to build and embed customized versions of Business Analyst
Business Analyst Online APIs (SOAP, REST, and Silverlight)
Online in your own Web site. Applications built with the API
ArcGIS Online Demographic Maps Collection
SM

can be used to better understand the particular characteristics


of a population in a specific neighborhood or location. ArcGIS Online World Geocoding (North America only)
Information about people and places can be aggregated and ArcGIS Online World Imagery
summarized at the ZIP Code or county level or specified by
ArcGIS Online World Street Map
polygon, drive time, or distance.
ArcGIS Online World Topographic Map

To learn more about the Business Analyst


Online API, visit esri.com/baoapi
or call 1-800-447-9778.

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Business Analyst Desktop
Business Analyst Desktop is the must-have tool for professional
analysts who need to understand their customers and markets,
perform detailed site analyses, measure store network
performance, analyze cannibalization, or optimize territories.

When you leverage the comprehensive spatial analysis and


modeling tools in Business Analyst Desktop with the extensive
demographic and business data included in the product,
you can uncover patterns, trends, and opportunities in your
customer and sales data that were previously unrevealed.

To learn more about Business Analyst


Desktop, visit esri.com/badesktop
or call 1-800-447-9778.

esri.com/buybao 63
Business Analyst Server
Business Analyst Server will enable your organization Business Analyst Server integrates easily with your existing
to manage, share, and publish critical location-related CRM, financial, and supply chain management systems and
information across the enterprise. When you apply the data, enterprise workflows.
mapping, and spatial analysis tools in Business Analyst, your
organization can quickly create custom Web applications,
enabling your staff to easily view, analyze, and share data
about your stores, customers, or competition or the areas
where you do business.

To learn how Business Analyst Server


can improve your workflows, visit
esri.com/baserver.

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About Esri Our Focus Contact Esri

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