Operation Management 2

Mohammad Qawiy Hasyim Mohammad

14435811

Presentation Date: 26th January 2017

Report Submission: 2nd February 2017

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Table Content

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1.0 Introduction

Burger King was originally from Florida (United states of America) in 1954, Keith
Kramer is the founder of Burger king (Daszkowski, D .2016). Moreover, in 1975, Burger
king managed to opened two-thousand restaurants in three continent and ninety percent of the
franchisees are independent and today, Burger king have fifteen thousand outlets in eighty-
four countries. Although, Burger King is not the Market leader in fast food industry, as there
are more potential fast food companies such as Mc Donald, Wendys etc. However, Burger
King is considered as one of the fastest growing company in fast food industry with the
market share of 15.5 percent in the food market industry. Therefore, the report will include
the Burger king operation management strategies, which include the input till output process
and followed by the management activities at the moment. In-addition, this report will also
conclude with recommendations for fast-food companies would able to implement in the
future usage in order improve its business strategies.

2.0 Input, Transforming Process and Output.

In the process value mapping, Burger king produce similarly to any other fast-food chain
products such as Mc Donald where they produce Big Mac burger as one of their main known
menus; Subway has its own customization sandwich which can be altered based on their
customers preference. Although, most of the fast food company produce the same range of
product, but then each company has its specific design and customisation of its own
sandwich. Burger King have its specific name for its own famous burger which is The
Whoppers. According to Burger king beef are 100% British beef which is supplied by
the UK farmer. It also applied to any certain countries where all the beef is 100% produce by
the local farmer. This helps burger king to reduce its cost towards import process regarding
the meat and it also help to reduce the legal factors of importing meats to another country.
Therefore, the table below will explain the specific detail of the process from input to output,
which is the raw materials needed, involve the process of making the burger until the end
product delivered to the customers.

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Table 1.1
Input Transforming Process Output
-Put the disposable gloves on
before touching any cooking
equipment
-Switch on the power and turn the
grill on
-Preheat the grill
-Take the beef Patties out of the
freezer
1. (Whooper Burger) -Put the beef patties on the grill
Burger Buns -Wait until Pattie is cooked on one
Burger Patties side and then flip the Pattie to
Lettuce cook the other side using kitchen
Tomato Sauce tongs
-After cooked place the Pattie on
Tomato
kitchen roll to remove grease, Whooper burger
Pickle
using tongs Satisfied Customer
Cheese slice -Put buns in the toaster
Disposable gloves -After buns are toasted place on
Kitchen tongs side
Toaster -put the patties on the bun
Knife -put tomato sauce on one side of
Food box bun with a knife
-Take a cheese slice out of the
packet
-Add cheese slice to one side of
the bun
-Take lettuce from bowl and add
to other side of bun
-Add tomato to same side as the
lettuce
-after all the item put together
-Put the food box into a food box
- Remove the disposable gloves
-Pass the food box over the
counter

Table 1.2
Input Transforming Process Output

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 - Put on disposable gloves
2. (Fries) -Switch on the power and turn the
Potato (chips) fryer on
Oil -Preheat the fryer with oil inside
-Put the fries in the fryer
Salt
-Wait until fries are cooked
pepper -After cooked place the fries with Fries
Food box a slotted spoon on the kitchen roll Satisfied Customers
Disposable gloves to remove grease
Fryer -season the fries with salt and
Slotted spoon pepper
Kitchen roll -Place the fries in a food box
-Remove disposable gloves
-Pass the food box over the
counter

Table 1.3
input Transforming process output
- Put disposable gloves on
-Switch on the power and turn the
grill on
-Preheat the grill
-Take the chicken breasts out of
the freezer
-Put the chicken breasts on the
grill
3. (Grilled Chicken Burger) -Wait until chicken is cooked and
Chicken breasts then turn the fillets to cook the
Lettuce other side using kitchen tongs
-After cooked place on kitchen
Cheese Grilled chicken
roll to remove grease, using tongs
Spicy tomato sauce -Cut buns in half using knife burger
Buns -Put buns in the toaster
Tomato -After buns are toasted place on
Kitchen roll side
Knife -Put the chicken breast on the
Disposable gloves buns
-Smother spicy tomato sauce into
Grill
one side of bun with knife
Toaster -Take cheese slice out of packet
Kitchen tongs -Add cheese slice to one side of
the bun
-Take lettuce from bowl and add
to other side of bun
-Add tomato to same side as the
lettuce
-Put the food box into a food box
-Remove disposable gloves
-Pass the food box over the
counter

Table 1.4
input Transforming Process Output

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 4. (Fried Chicken
Wings) - Put on disposable gloves
-Preheat the fryer with oil inside
6X Chicken Wings
-Place 6x chicken wings in a bowl
Salt with flour and cover
pepper -Place 6 X the chicken wings in
Paprika the fryer, using kitchen tongs
Flour -Wait until chicken wings are
cooked Fried chicken wings
Bowl
Oil -After cooked place on kitchen
roll with tongs to remove grease
Disposable gloves -Season with salt, pepper and
Fryer paprika
Kitchen roll -Put the food box into a food bag
Kitchen tongs -Remove disposable gloves
-Pass the food box over the
counter

Table 1.5
Input Transforming Process Output
-Put on disposable gloves
-Switch on the power and turn
the fryer on
-Preheat the fryer with oil
5. (Chicken Nuggets) inside
6 X Chicken breasts -cut and shape the 6X chicken
Granulated garlic breast into small pieces using a
knife
salt
-Mix egg and breadcrumbs
pepper together with a whisk
Breadcrumbs -Dip 6X chicken breasts in the
egg, mixed with the
egg Chicken Nuggets
breadcrumbs and cover
Oil -Put the chicken nuggets in the
whisk fryer, using tongs
-Wait until chicken nuggets are
Disposable gloves
cooked
Kitchen roll -After cooked place on kitchen
Fryer roll, using tongs to remove
Tongs grease
-Season the chicken nuggets
Knife with salt and pepper
-Place chicken nuggets into a
food box
-Remove disposable gloves
-Pass the food bag over the
counter

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Therefore, the table above explained how the five product of Burger king has been made, the
process of each product might take different amount of time to prepared. However, Burger
king are also known as one of the fastest meal prepared in the fast food industry. In addition,
the amount of preparing the food might be different depending on various peak and non-peak
hours. As burger king aim to target people want food to go, this does help people that are on
rush and busy with their schedule in a day. Burger king also produce varieties of menu for
kids and adult in order to fit the food market industry based on the location of the branch.

3.0 Capacity & Demand

From Statista showing that the fast food industry has fluctuating and increase from 2002 to
2016. Where the explanation by to Bacon (2015) fast food industry tends to aim selling their
product to baby boomers generation. As the population has grown roughly about 18% in
2012, the population is increased compare to previous generation. Therefore, the shift in
demographic will able to benefit the industry as the population growth that will lead the fast
food industry growing. Providing the affordable price to the customer leads to demand
increased and avoidable.

Capacity management

4.0 Better Operation Management for Burger King

Mc Donald have prepared self-checkout or self-ordering machine in order

to cut more time consuming during peak hours, where the customers will
able to order using a machine where all the menu are available based on
the machine. The fore burger-king will able to implement this method to
reduce the time consuming of taking order during the peak hours.
Continually improvement by providing training to every employee will also
help the business to grow as the employee or staff understand its task and
also responsible for its job.
Wasted reduction and speedy system.

5.0 Conclusion

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6.0 Recommendation

7.0 Reference