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Accounting Organizationsand Society,Vol. 12, No. 4, pp. 341-355, 1987. 0361-3682/87 $3.00+.

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Printed in Great Britain 1987 PergamonJournals Ltd.

ACCOUNTING AS A L E G I T I M A T I N G INSTITUTION*

ALAN J. RICHARDSON
Department of Accounting Faculty of Business, University of Alberta

Abstract

Recent attempts to reconceputalize the role of accounting in organizations and society have suggested that
accounting may be examined as a "legitimating institution". The concept of legitimation, however, has not
developed within a single theoretic tradition, rather it emerges from three sociological traditions, each
suggesting a distinct perspective on the phenomenaand openingnew areas for research. This paper reviews
perspectives on legitimation, locates existing research on accounting within them, and suggests some areas
for further research.

I n r e c e n t l i t e r a t u r e t h e r e have b e e n a t t e m p t s to W a t e r h o u s e ' s ( 1 9 8 3 ) n o t i o n that a c c o u n t i n g


r e c o n c e p t u a l i z e the role of a c c o u n t i n g . This has serves a "constitutional" role in organizations.
b e e n o c c a s i o n e d b y the e m p i r i c a l failure of effi- T h e c o m m o n focus of these papers is the ability
c i e n t m a r k e t t h e o r y a n d c o n t i n g e n c y t h e o r y to o f a c c o u n t i n g , as a set of beliefs a n d t e c h n i q u e s ,
p r o v i d e rationales for the d e v e l o p m e n t of ac- to link actions a n d values, i.e. to make those ac=
c o u n t i n g t e c h n i q u e s a n d systems, as well as tions legitimate.
explicit calls to c o n s i d e r a c c o u n t i n g in its or- Also implicit i n these articles is the suggestion
ganizational a n d social c o n t e x t . T h e result has that a c c o u n t a n t s are the m e d i u m t h r o u g h w h i c h
b e e n the d e v e l o p m e n t of a n u m b e r of interest- the legitimating role of a c c o u n t i n g k n o w l e d g e is
ing a p p r o a c h e s to a c c o u n t i n g i n c l u d i n g the mar- enacted. Although o t h e r s m a y use a c c o u n t i n g in-
kets a n d h i e r a r c h y f r a m e w o r k (Johnson, 1983), formation, this i n f o r m a t i o n gains its credibility,
a c c o u n t i n g in o r g a n i z e d anarchies ( C o o p e r et a n d h e n c e its p o t e n t i a l for m o t i v a t i o n and con-
al., 1 9 8 1 ) a n d a political e c o n o m y a p p r o a c h trol, in part t h r o u g h its association w i t h i n d e p e n -
(Tinker, 1980). d e n t professionals. This p e r s p e c t i v e is consis-
O n e o f the m o r e f r e q u e n t suggestions, al- t e n t w i t h w o r k o n the sociology of the profes-
t h o u g h the t e r m i n o l o g y used has n o t b e e n con- sions w h i c h regards the professions as occupa-
sistent, is that a c c o u n t i n g m a y b e usefully tional g r o u p s w h i c h have g a i n e d a social man-
s t u d i e d as a l e g i t i m a t i n g institution. T h e s e date to define w h a t is right a n d w r o n g w i t h i n a
suggestions r a n g e from C o o p e r ' s ( 1 9 8 0 , p. 1 6 4 ) specific s p h e r e of activity. This f u n c t i o n r e q u i r e s
assertion that " a c c o u n t i n g m a y b e v i e w e d as a a c o m b i n a t i o n of t e c h n i c a l skill a n d authority,
m e a n s o f s u s t a i n i n g a n d legitimizing the c u r r e n t a n d emphasises the political n a t u r e of all profes-
social, e c o n o m i c a n d political a r r a n g e m e n t s " sional activity (Hughes, 1958; Freidson, 1976;
a n d T i n k e r etal.'s (1982) c h a r a c t e r i z a t i o n of ac- Richardson, 1985a). 1
c o u n t i n g as "ideology", to Tiessen & T h e c o n c e p t of l e g i t i m a t i o n has a long a n d

* The author would like to acknowledge the comments ofJ. Waterhouse, P. Teissen,J. J. Williamsand the Accounting Or-
ganizations &Societyreviewers on an earlier draft of this article. A more general debt of gratitude is owed to J. B. Dowling
for many conversations on the ideas developed here.
t The role of accounting as a legitimating institution, i.e. having the capacity to convey legitimacyonto actions, presumes and
requires that accounting knowledge and the institutions through which that knowledge is enacted are themselves seen as
legitimate. The "legitimacy of legitimating institutions" (Dowling, 1983) is a complex problems precisely because it is the
role of these institt/tions to take on and resolve the problematic legitimacy of clients. These issues have been addressed with
respect to the standard-setting process (Waterhouse, 1982;Johnson & Solomons, 1984); management accounting (Bartlett,
1982). This level of analysis,however, is distinct from that adopted in this article.
341
342 ALANJ. RICHARDSON

rich history w i t h i n sociological a n d political relation b e t w e e n a c t i o n a n d values (Richardson,


theory. It was not, h o w e v e r , d e v e l o p e d w i t h i n a 1985a; Richardson & Dowling, 1985). Semiotics
single theoretical tradition, rather, t h e r e are refers to c o m m u n i c a t i o n t h r o u g h the use of
three major perspectives - - structural- codes. A c o d e consists of a set of expressions, a
functionalist, social constructionist, and set of c o n t e n t s , rules linking e x p r e s s i o n s a n d
h e g e m o n i c - - o n the c o n c e p t of legitimation, c o n t e n t s , a n d a set of b e h a v i o u r s c o n t i n g e n t o n
each offering different insights a n d suggesting the c o d e (Eco, 1976). Codes are arbitrary pair-
different research issues. T h e p u r p o s e of this ings of reality ( c o n t e n t s ) to s y m b o l s (expres-
p a p e r is to briefly r e v i e w each of these perspect- s i o n s ) w h i c h are a c c e p t e d as surrogates for, or
ives, locating existing w o r k o n a c c o u n t i n g attributes of, that reality. Since the relationship
w i t h i n them, a n d to d r a w o u t the i m p l i c a t i o n s b e t w e e n values and actions is c o n v e n t i o n a l , i.e.
for f u r t h e r r e s e a r c h o n the role of a c c o u n t i n g as the m o r a l e v a l u a t i o n of a c t i o n is d e p e n d e n t o n
a legitimating institution. T h e s e t h r e e perspect- the historical and cultural c o n t e x t of that action,
ives are s u m m a r i z e d in Table 1. semiotics p r o v i d e s a c o n v e n i e n t a n d analytically
p o w e r f u l m e a n s of c o n c e p t u a l i z i n g the relation-
ship. T h e p e r s p e c t i v e s o u t l i n e d b e l o w differ o n
THE NATURE OF LEGITIMATION o n e o r m o r e of t h r e e aspects of the n a t u r e of the
m a p p i n g b e t w e e n a c t i o n a n d values: the s o u r c e
The p r o c e s s of legitimation, i n general terms, of values; the d e f i n i t i o n of action a n d the range
m a y b e s e e n as an attempt to establish a s e m i o t i c of c o n c e i v a b l e alternatives; a n d the validity of

TABLE 1. Three perspectives on legitimation

Structural-functionalist Social constructionist Hegemonic

Key authors Parsons, Durkheim,MalinowskiSchutz, Weber, Berger & Marx, Gramsci


Luckmann

Perspective on Mechanismfor implementing Process of giving"meaning"to Processof mystifyingpower


legitimation social values "socialfacts"

Imputed function To ensure allocation of To ensure intersubjectivity to To maintain stable power


resources consistent with the allow social interaction and relations to advance the capital
"functionalimperatives"of cultural continuity accumulation process
society

Source of value Consensus driven by social Consensusdriven by social Elite ideology


functions interaction

Rangeof actions Definedby functions Definedby tradition Definedby elite self-interest

Nature of link between Presumed to be uniqueand Establisheddiscursively Falsebut believed by


Action and values objective subordinates

Examples in accounting Gambling( 1977), Tiessen & Boland& Pondy (1983) Tinker (1980), Cooper &
literature Waterhouse (1983), Berry Burchell e t al. (1985) Sherer (1984)
e t a L (1984).

Research issues Role of accounting systemsin Role of accounting systems in The role of accounting systems
minimizingconflicts and cultural continuityand in creating, distributing and
helping cope with uncertainty facilitatingintersubjectivity mystifyingpower
ACCOUNTINGASA LEGITIMATINGINSTITUTION 343

the correspondence between values and action a given situation. The three dominant perspect-
(refer to Table 1 ). ives on the organization and c o n d u c t of this role
The structural-functionalist perspective pre- are reviewed below.
sumes that both values and actions are defined
by the functions which must be performed for a
social system to survive. The relationship be- THE STRUCTURAL-FUNCTIONALIST
tween values and actions is presumed to be un- PERSPECTIVE
ique and the evaluation of this link is a technical
function. The social constructionist perspective A theoretical o v e r v i e w
regards values as emerging from interaction The structural-functionalist perspective in
among members of a society. These values are s o c i o l o g y includes the work of Comte, Dur-
tied to emergent and institutionalized actions kheim, Pareto and many others (BurreU & Mor-
through a process of discourse directed by cer- gan, 1979; pp. 4 1 - 1 0 6 ) . In the late 1930s, Tal-
tain experts in legitimation (e.g. priests, elders, cott Parsons emerged as the great synthesizer of
professionals). The hegemonic perspective, fi- this tradition, and, for the last fifty years, his writ-
nally, regards values as an aspect of elite ing has directed work on this perspective. In
ideologies which are tied to actions which sus- exploring the concept of legitimation from the
tain and further the interests of these elites. The structural-functionalist perspective, I shall rely
link between values and actions in this case is primarily on Parsons' work.
"false" (with reference to some ideal state) but is Parsons regards society as a system which
accepted by those affected. must perform certain functions in order to main-
The process of legitimation concerns the tain homeostasis (equilibrium) and survive.
moral evaluation of action. The legitimation of Four "functional imperatives" were derived
action is necessary for that action to o c c u r from studies of small groups, economics and
where: an actor is seen to have a choice in the ac- psychotherapy (Effrat, 1968; p. 98) - - adapta-
tions he or she may take; the resource require- tion, pattern maintenance, goal attainment and
ments or consequences of action for others are integration - - and work in this area has focused,
non-trivial; other actors' participation cannot be empirically and analytically, on h o w these func-
coerced; and, their consent is necessary for the tions are accomplished in different cir-
actor to undertake his or her planned action or cumstances. The relationships among functions
avoid penalties for past actions (Richardson, define the major processes in society as shown
1985b). These conditions would seem to be met in Fig. 1.
in the relationship between managers and subor- Parsons (1977, p. 358) distinguishes sharply
dinates (Barnard, 1938) and between organiza- between legitimation and justification. Legitima-
tions and the institutional environment (Child, tion refers to processes which create and vali-
1972; Pfeffer & Salancik, 1978). The legitimation date the normative order of a society. It ties to-
of action requires the acceptance of an actor's gether the resource mobilization system and
claim that his or her action is congruent with the labour consumption market. In other words,
values of those with w h o m he or she must in- legitimation refers to processes which bring cul-
teract. tural values to bear on the distribution of re-
Accounting may be seen as a legimating in- sources in society. Justification, on the other
stitution to the extent that it mediates the map- hand, operates at a lower level of generality. It
ping between action and values. In particular, ac- ties together the political support system and re-
counting fills this role by structuring relations source mobilization system. Justification, thus,
among actors and acting as the medium through presumes the existence of relatively codified
which organizational control is exercised; serv- cultural values and operates to demonstrate and
ing as a sanctioning basis for action; and/or, de- ensure the congruence of particular allocative
fining or constraining the perception of action in decisions with those values. For Parsons, justifi-
344 ALANJ. RICHARDSON

Resource
ADAPTATIVE. . . . . . . . . . . . . . Mobilization _GOAL-ATTAINMENT
SUBSYSTEM System SUBSYSTEM
(economy) i ~" "~ " TM (polity)
| s t " ~"~ AUocative I
| Legitimation Standard I
I
| ~*
System (Justification) I
I .- ~" System ~" .. |
Labour ~ ~, -~ ~ ~. Political
I
Consumption Support
Market System
System i
w I
I I
I I
!
| Loyalty l
PATYERN-MAINTENANCE Solidarity - - . INTEGRATIVESUBSYSTEM
(Culture) Commitment (Law and Custom)

Fig 1. Legitimationfrom a structural-functionalistperspective


(modified from Parsons, 1977, p. 366).

cation is a t e c h n i c a l p r o b l e m a d m i n i s t e r e d b y The actual m e c h a n i c s of c h a n g e have n o t b e e n


e x p e r t s in particular fields of e n d e a v o u r . The g i v e n great a t t e n t i o n b y Parsons or s u b s e q u e n t
professions are s e e n as o c c u p a t i o n a l g r o u p s par- w r i t e r s in this tradition b u t Parsons ( 1 9 6 8 , p.
ticularly c o n c e r n e d w i t h this class of p r o b l e m s 14 5) does refer briefly to the c o n c e p t of a "moral
(Parsons, 1954; pp. 3 4 - 4 9 ; Hargrove, 1972). elite" w h i c h acts to i n t r o d u c e a n d modify social
Legitimation, the c r e a t i o n a n d validation of a values. This l a c u n a in Parsons work, h o w e v e r ,
n o r m a t i v e order, is c e n t r a l to Parsons' theoreti- was a c e n t r a l t h e m e i n the writings of Durkheim.
cal approach. H u m a n action, as o p p o s e d to re- D u r k h e i m ( 1959, p. 150), following Saint Simon,
flex a n d m e c h a n i c a l m o v e m e n t , c a n o n l y o c c u r suggests that the scientific d e t e r m i n a t i o n of
w h e r e t h e r e is s o m e s n o r m a t i v e order: m o r a l values was possible and desirable. It fol-
Action must always be thought of as involving a state of l o w e d that the "moral elite" w o u l d b e those
tension between two different orders of elements, the groups in society w i t h s u p e r i o r scientific train-
normative and the conditional. As process, action is, in ing a n d knowledge. I n particular, the professions
fact, the process of alteration of the conditional elements a n d o c c u p a t i o n a l guilds w e r e suggested as the
in the direction of conformity with norms (Parsons, a p p r o p r i a t e foci o f the m o r a l r e g u l a t i o n of soci-
1937, p. 732).
ety ( D u r k h e i m , 1957). T h e professions, there-
G i v e n the c e n t r a l i t y of legitimation, it is fore, are s e e n as codifying a n d e n a c t i n g the
paradoxical that it receives such little a t t e n t i o n m o r a l o r d e r of society.
in Parsons' w o r k ( n o t w i t h s t a n d i n g his transla- T h e process of l e g i t i m a t i o n w i t h i n the struc-
tions of W e b e r ) . This arises b e c a u s e Parsons re- tural-functionalist tradition is p e r c e i v e d as the
gards the n o r m a t i v e o r d e r of society as a p r i o r / use of s y m b o l s w h i c h i m p l y an obligation, o n the
to the e x i s t e n c e of society. A n o r m a t i v e o r d e r is part of the actor using these symbols, to p e r f o r m
p r e s u m e d , for example, in b o t h his d e f i n i t i o n of c e r t a i n socially valued acts. A key p r o b l e m in
a c t i o n and power. T h e c r e a t i o n of this n o r m a t i v e Parsons' s c h e m e is the degree to w h i c h values
o r d e r is based o n a p r e s u m e d c o n s e n s u s arising ( " v a l u e - c o m m i t m e n t s " ) are institutionalized in
o u t of shared r e c o g n i t i o n of the f u n c t i o n s w h i c h society such that these s y m b o l s a n d the obliga-
society m u s t perform. This is n o t to i m p l y that tions i m p l i e d b y t h e m are r e c o g n i z e d and, con-
cultural values are i m m u t a b l e , they will change sequently, the e x t e n t to w h i c h they m a y b e u s e d
as the e n v i r o n m e n t facing the society changes. as s a n c t i o n a b l e bases for the organization of so-
ACCOUNTING AS A LEGITIMATING INSTITUTION 345

cial interaction. A second problem is the "infla- tain environments may serve a "constitutional"
tion and deflation of commitments" (Parsons, role. The accounting system is seen as a set of
1968; p. 153) which may o c c u r where legimat- rules for constructing performance histories and
ing symbols are used beyond the capacity of the settling disputes which provide a potentially ar-
actor to fulfil the implied obligations. The rela- bitrary measure of certainty which facilitates in-
tionship between the use of symbols and the dividual innovation and adaptation to produc-
ability to fulfil these obligations is not generally tion uncertainties.
assumed to be a problem a p r i o r i (i.e. "moral These predictions appear to be supported by
hazard" is discounted as a general social prob- Berry e t al.'s ( 1 9 8 5 ) work with the National
lem). Coal Board (NCB). Accounting measures were
used in this setting to buffer coal production
R e l e v a n t a c c o u n t i n g research from an uncertain and hostile environment.
Accounting research implicitly using the Berry e t al. describe the accounting system as
structural-functionalist conception of legitima- being a central aspect of the "coping" strategies
tion treats accounting systems as technical de- used by production personnel to continue de-
vices which capture and implement the func- velopment work in spite of economic and politi-
tional values of a given social system. In particu- cal setbacks. Accounting thus captured the do-
lar, the accounting system becomes a means by minant values of this system (p. 22) and pro-
which uncertainties and conflicts are trans- vided a justification for ongoing activities neces-
formed into the routine allowing individuals to sary for the system's survival. The authors de-
carry on with the necessary functions of that so- scribe this work as reflecting the "ideology of the
cial system. status quo" and it must be noted that, retrospec-
Gambling (1977), for example, drawing on tively, the authors have rejected the empirical
anthropological versions of functionalism, adequacy of this approach and have substituted
suggests that accounting serves a "confidence- a hegemonic framework (see Hopper et al.,
building and conflict avoidance" role in organi- 1985, reviewed below).
zations. He argues that accounting systems allow The work of Mattessich ( 1 9 7 8 ) and Thornton
blame to be shifted from individuals to external ( 1 9 7 9 ) on the institutional aspects of account-
factors thereby letting the individual "save face", ing information is also consistent with the struc-
maintain morale, and continue to be a produc- tural-functionalist approach to legitimation.
tive m e m b e r of the organization. Covaleski & Their work regards institutions as objectifica-
Dirsmith ( 1 9 8 3 ) found that budgets in hospitals, tions of social values within which individuals
relating to nursing costs, were used for two pur- interact. In agreement with Parsons' distinction
poses: to advocate the cause of particular nurs- between legitimation and justification, the value
ing groups (organizational subunits) and to con- judgments or standards which are relevant are
trol costs in that group. On examination, they regarded as external to the practice of account-
found that the advocacy role of budgets domi- ing such that accounting operates to justify rela-
nated and was decoupled from the control func- tions within a set of institutionalized value con-
tion. This state of affairs was reified by Covaleski straints.
& Dirsmith as functionally necessary and they In each of these studies, the values which ac-
conclude with suggestions for further in- countants implement are taken for granted. The
stitutionalizing the procedures (e.g. "nursing accountant and accounting system play a techni-
representatives should accept the fact that part cal role in ensuring that values are enacted. Note
of their role involves being a hypocrite"). that this does not imply that accounting is used
Tiessen & Waterhouse (1983), attempting to mechanically, rather it suggests that the use of
integrate contingency theory with agency accounting adapts to reflect the dominant, func-
theory and the markets and hierarchy frame- tional values of the organization. The accoun-
work, reason that accounting systems in uncer- tants' role is to identify these values and enact
346 ALAN J. RICHARDSON

them in their reports and control activities. It ant issue which has not been addressed is the re-
may be noted that this perspective on the role of sponse of accountants and others to, as Parsons
accounting dominates both academic research refers to it, the "inflation and deflation of com-
and practitioners' own perception of their role mitments". The use of accounting measures to
(Hopwood, 1984b). ensure legitimacy implies, within this perspect-
ive, an obligation to produce certain outputs. If
Implications for future research these outputs are not forthcoming the account-
In work drawing on the structural- ing system and the role of accountants as a
functionalist perspective, the emphasis has been legitimating institution will be called into ques-
on identifying the contribution that an account- tion.
ing system makes to the survival of the social sys- Finally, while some research has addressed
tem in which it is embedded. The work so far, the social and psychological consequences ofac-
however, has not detailed the link between ac- counting's role as a legitimating institution, the
counting systems and organizational effective- relative effect of alternative legitimations has not
ness (cf. Otley, 1980). The functionalist litera- been addressed. The accounting role allows the
ture on legitimation has suggested, for example, profession considerable latitude in conduct but
that the definition of legitimacy in a society the literature has focused exclusively on the
arises through reinforcement (Merelman, 1966) conduct which actually occurred without due
and utility maximizing (Cook, 1980) mech- regard to the range of alternatives foregone in
anisms operating at an individual level of analy- undertaking that course of action (Willmott,
sis. These approaches, however, may not aid 1983). The focus of the structuralist-func
analysis at an organizational level. For example, tionalist perspective on accounting's contribu-
within this perspective, the values, and, there- tion to effectiveness demands that these alterna-
fore, the definition of effectiveness which are tives also be assessed.
being enacted are regarded as external to the ac-
counting system, but precisely where do they
originate? Alternative sources may include vari- THE SOCIAL CONSTRUCTIONIST
ous stakeholders in the organization as well as PERSPECTIVE
more diffuse cultural sources. The source and
substance of the value premises of accounting A theoretical overview
techniques have not been subject to empirical The social constructionist perspective de-
examination (Williams, 1985). veloped from German idealism and complemen-
A second problem, noted by Leslie (1975), is tary work in symbolic analysis based on ordinary
that the process of legitimation may be language philosophy and sociolinguistics. This
piecemeal. The values which are relevant may perspective focuses on symbols as reflective and
vary depending on the level within the organiza- constitutive attributes of social reality. The ap-
tion at which action occurs, the specific issue, proach is based on the epistemological assertion
and even the aspect of a given issue that is of con- that we can only know reality as a complex set of
cern. This suggests the need to undertake finer mental images or symbols. The source of these
grain studies of accounting systems in action images is the society to which we are socialized
than are currently available. The NCB studies are and in which we interact. The work undertaken
an admirable step in this direction. from this perspective has attempted to explore
A third concern with the relationship be- situations from the perspective of participants'
tween accounting as a legitimating institution subjective experience of it and to examine the
and organizational effectiveness is the time processes through which intersubjectivity is
frame within which effectiveness is measured. achieved and action is accomplished (Silverman,
The work so far has been limited to the short- 1975, provides a concise introduction to this
term contributions of accounting and an import- area).
ACCOUNTINGASA LEGITIMATINGINSTITUTION 347

The concept of legitimation from this per- four levels of legitimation. The first level is lin-
spective emerges as a central problem in the or- guistic. Our vocabulary allows us to name and
ganization of knowledge of social reality includ- hence "know" certain things. By having a word
ing problems of cultural continuity and access to for something we must grant its claim to exist
knowledge in society. Given that reality is per- (for example: consider the feminist movement's
ceived through socially constructed images, and attempt to introduce n e w words into our voc-
given that these images are not unique, h o w abulary and to eradicate others). The second
does society maintain a world view which allows level consists of "theoretical propositions in
continuity of action in the face of a constant in- rudimentary form" (Berger & Luckmann, 1966,
flux of new actors, and attempts by existing ac- p. 112). This category includes myths, stories
tors to redefine their own situation? At a theoret- and other forms of anecdotal evidence which are
ical level, answers to these questions are used to justify certain social events or relations.
suggested in the complementary works of The third level consists of explicit theories
Berger & Luckmann ( 1 9 6 6 ) and Holzner linked to particular institutional contexts, for ex-
(1968). ample, marginalist economic theories in the
Berger & Luckmann (1966, pp. 7 6 - 7 9 ) economic sphere. Finally, the highest level of
suggest that social reality is constructed through legitimation consists of symbolic universes
a dialectical process involving three moments: which are able to tie together different institu-
externalization, objectification and internaliza- tional environments and "explain" their interre-
tion. First, our conceptions of social reality are lation. This level of legitimation typically pro-
given tangible form, externalized, in our per- vides the means by which social and individual
formances, rituals, symbols and artifacts. These biographies may be "rationalized" and given
conceptions of reality are then given an object- meaning. Rites of passage from from one stage of
ive status in our life, we begin to accept things life to another are specified within symbolic uni-
that we have constructed as immutable parts of verses.
our reality. Finally, the objectivated construc- Bcrger & Luckmann rccognize that thc
tions of past action are internalized through maintenance of the legitimating apparatus of
socialization processes (e.g. education) and be- socicty typically becomes the domain of particu-
c o m e further divorced from the processes lar occupational groups w h o not only maintain
which created them. and cxpand the lcgitimating symbols of society,
The concept of legitimation arises as a "sec- but also may cngage in "therapy" to cnsure that
ond-order objectification of meaning" (Berger & individuals conform to thc official version of re-
Luckmann, 1966, p. 110) which ties together in- ality. Holzncr (1968, p. 152) identifies these
dependently evolving institutions in order to groups as societics' intcllcctuals. Following Man-
make them plausible and acceptable. In other nhcim, Holzner secs intellectuals as a "free-float-
words, legitimation is a process of creating ing" strata of society which is capable of de-
rationales which give order to a chaotic array of vcloping lcgitimating symbols which may sup-
actions arising out of the pragmatic problems port or underminc an existing authority struc-
facing society (cf. Hopwood, 1987). It is import- turc (construction of rcality ) in society. Intellcc-
ant to note that this perspective does not pre- tuals rcprescnt occupational groups socialized
sume that the internalization of particular social to certain "orientations" towards reality. They
constructions will ever be complete. Multiple are given authority in ccrtain "situations", i.e. so-
definitions of reality may exist and compete for cially dcfined circumstances, to enact these
the loyalty of members of a social system. Simi- orientations as the definition of reality.
larly, the legitimations proposed to tie together Thc bulk of cmpirical work in this tradition
various features of the social world may not be has attempted to invcstigatc the mcans by which
fully accepted. pcople participating in any situation make sense
Analytically, Berger & Luckmann distinguish of and sustain the situation through their actions.
348 ALANJ. RICHARDSON

Typically this involves making use of "objec- diverse political programs. The authors attempt
tiffed" knowledge which is not inherent in the to identify the manner in which value added
situation itself to search for "typical features" of arose as a focus of interest. Value added is pre-
the situation which aUows us to give a rational sented as emerging out of an institutionally em-
account of the situation and our behaviour in it. bedded debate combining a concern for indust-
This process is regarded as being driven by rial democracy and industrial productivity. It
"practical interests", i.e. a desire by people in- represented existing knowledge which could be
volved in a situation to "get by", and, thus, the ra- used to make sense of an ongoing problem. The
tionality used in everyday situations is a practical authors also recognize that the existence of
rather than formal rationality (e.g. Garfinkle, value added accounting created, or gave form to,
1967). the issues of concern. From this perspective,
therefore, accounting forms part of the implicit
Relevant accounting research background knowledge with which actors con-
There are several bodies of literature related struct their social reality and also serves as sym-
to this perspective, although typically, particu- bolic resources through which actors manipu-
larly at an individual level of analysis, the link has late and create accounts of that reality.
not been explicitly recognized. The emphasis of In a similar manner, H o p w o o d (1984a)
this literature is on the way in which accounting suggests that accounting is being used in the
is used to constitute reality and the effect on in- public sector to symbolize the new emphasis on
dividuals of the legitimation of a particular ver- efficiency by the state and, simultaneously, to
sion of reality. provide a rhetoric which will bring about a
For example, Belkaoui's (1978, 1984) work change in operating procedures. Accounting
on the linguistic relativity of accounting argues provides selective visibility to particular issues,
that the way in which accounting represents re- and perspectives on issues, which results in the
ality can affect the perception and behaviour of "creation of the significant" within the bureauc-
users of accounting information. In a field study, racy. By providing a vocabulary of motives for
Belkaoui ( 1 9 8 4 ) demonstrates that accounting action and a system of evaluative criteria, ac-
students trained in different languages develop counting is used to change the set of legitimate
distinct perceptions of the "same" accounting actions within the public sector. H o p w o o d cau-
concept. Also of relevance is the functional fixa- tions, however, that the intended purposes of
tion literature. Building on Ijiri et al.'s ( 1 9 6 6 ) these changes may b e c o m e uncoupled from the
comments and Ashton's ( 1 9 7 6 ) experimental process of accounting. In both H o p w o o d and
methodology (see Wilner & Birnberg, 1986, for Burchell et al., accounting is introduced to tie
a critical review), this literature has de- together independently evolving processes in
monstrated that subjects socialized to a particu- order to provide some coherence to that aspect
lar meaning of data inadequately adjust their de- of reality. The introduction of these symbolic
cision processes in response to changes in the constructions, however, was not tied to particip-
definition of data. In these studies, the way in ants' subjective experiences of the situation and,
which accounting defines reality can be seen to consequently, the effect of these legitimations
affect the perception and behaviour of individu- on behaviour becomes moot.
als. Meyer ( 1 9 8 6 ) has provided a general frame-
BurcheU et al.'s ( 1 9 8 5 ) study of the use of work for the analysis of accounting's social role
value added accounting in the U.IC is perhaps from a social constructionist perspective. He
the best example of a social constructionist suggests that accounting is part of the legitimat-
analysis of accounting. This study begins by de- ing apparati of society. The amount of account-
monstrating that value added accounting has ing which organizations actually undertake will
been used as a linguistic category without em- depend upon the demand for rationalized ac-
pirical referent allowing it to be used as part of counts in society. Simultaneously, however, ac-
ACCOUNTINGASA LEGITIMATINGINSTITUTION 349

counting contributes to the construction of soc- to alternative systems of meaning within the or-
iety as a set of rational interactions. Accounting ganization.
thus fulfils two roles. It is a means by which or- We may ask what are the mechanisms by
ganizations may signal their rationality and meet which systems of accounting thought enter or-
the expectations of society, and it is implicated ganizations, and h o w are these systems of mean-
in the process by which these values come to be ing altered and maintained? Although the ac-
clarified and codified as social expectations. The counting system may be considered, at one level
dialectic which Meyer describes, while analyti- o f analysis, an independent system of meaning
cally attractive, poses difficult methodological loosely coupled to the external environment
issues (Dirsmith, 1986). (Weick, 1976; Meyer & Rowan, 1977), the social
A number of recent papers have called for an constructionist perspective insists that it will ar-
extension of work in this perspective to provide ticulate with other institutions (Berger &
insights into the role of accounting and accoun- Luckmann's, 1966, symbolic universes). These
tants (Boland & Pondy, 1983; Cooper, 1983; ties have not been demonstrated although their
Hayes, 1983; Hopwood, 1983; Tomkins & existence is recognized in Argyris' ( 1 9 7 6 ) use of
Groves, 1983; Meyer, 1986). In spite of this en- double-loop learning to critique the loose coupl-
couragement there has yet to appear a signifi- ing notion, and in Covaleski etaL's (1985) advo-
cant body of research from this perspective. cacy of this method for the analysis of account-
ing systems. These questions direct attention to
Implications for future research the ecology of meaning systems in organizations
The social constructionist perspective is the and, therefore, to those sources of variation,
most frequently cited alternative to the struc- selection and retention of these systems.
tural-functionalist perspective which has domi- A frequent failing of studies from this per-
nated accounting research. Some very basic spective is to ignore the interests which are af-
questions from this perspective need to be fected by and seek to affect accounting. The so-
asked. For example, to what extent does the real- cial constructionist view recognizes the exis-
ity defined by accounting dominate in organiza- tence of diverse interests in society and seeks to
tions and with what other systems of meaning explore the means by which those interests
does it c o m p e t e for influence? If accounting is negotiate the reality within which individuals in-
fulfilling its role as a legitimating institution, teract, and, at that level of analysis, h o w these de-
then, from this perspective, we would expect to finitions of reality are sustained or undermined.
see accounting crucially involved in the process Although the relative priority of interests in soc-
of problem definition ( Schon, 1979) and agenda iety is not prejudged in this perspective, the role
setting (Blumer, 1971). We may also see ac- of interests must be central to any social con-
countants acting as "therapists" (Holzner, 1968; structionist analysis.
Edelman, 1977), actively seeking out those in
the organization with "distorted" views of reality THE HEGEMONIC PERSPECTIVE
and helping them to think and behave "cor-
rectly". The accounting system, in order to fulfil A theoretical overview
these roles, is likely to be the focus and source of The hegemonic perspective is derived from
"myths", or, more generally, culture, within or- Marx' reversal of the German idealic position
ganizations (Boje et al., 1982). It may be noted that reality is constructed according to mental
that the accountant's actions in this regard are conceptions. It holds that the relations among
not motivated by self-interest - - at least in the men are structured by modes of material pro-
narrow sense of that term. The concern of ac- duction and consciousness is formed as a conse-
countants is to protect a system of meaning quence of those modes of production. The
which has an established tradition and which is evolution of western society is seen as being dri-
considered by them to be normatively superior ven by the demands of capital accumulation by a
350 ALANJ. RICHARDSON

small group who control the productive assets of from within a particular social group and retain
society. This group is also seen as controlling, primary allegiance to that group.
through the intellectual strata of society, the The traditional intellectuals are the most im-
consciousness of society in order to mystify the portant legitimating institution in maintaining
power relation between them and "property- hegemony. If they can be "captured" by a par-
less" workers. ticular group, their rhetoric of independence
The role of ideology in society was given a li- serves to legitimate the world view supported
mited and deterministic role in Marx' original by that group. Organic intellectuals who interact
formulation. Its current status within radical with traditional intellectuals on their own
sociological theory is largely due to the exten- ground are seen as the most effective means of
sions of Marx by Antonio Gramsci. Gramsci ar- "capturing" the traditional intellectuals.
gued that the class basis of society could only be
maintained through "moral leadership" or R e l e v a n t a c c o u n t i n g research
hegemony (the potential for physical coercion is This perspective has generated a number of
always in the background) which structured the articles critical of existing accounting practices
way in which people perceived social reality. and theories. Cherns (1978), for example, ar-
The essence of politics and culture, he argued, gues that accounting, as a form of measurement
was the struggle between different "hegemonic which objectifies humans and human values,
forces" or political consciousness. serves to alienate man from his labour. Tinker
Gramsci differs from Marx on the role of ideol- ( 1 9 8 0 ) uses a hegemonic perspective to suggest
ogy and hegemony in class confliCt in three fun- that accounting numbers must be interpreted,
damental ways (cf. Mouffe, 1981 ). First, Gramsci not as a measure of economic efficiency, but as
rejects the definition of class based on the indi- an outcome and reflection of conflicts and
vidual's position in the productive process. He negotiations among various social interests.
substitutes the concept of a "historical bloc" Tinker et al. ( 1 9 8 2 ) extend this argument to
which represents a coalition of individuals of suggest that accounting has been "captured" by
like mind although not necessarily of the same capitalist interests due to accountants' reliance
class in a Marxian sense. Second, hegemony was on marginalist economics, and that accounting
regarded as a material aspect of society and not has come to serve as a legitimating institution for
a "superstructure" to be derived from economic those interests. Lehman & Tinker ( 1 9 8 5 ) con-
relations. The nature of hegemony in a society tinue this theme by examining the response of
could shape events independently of relations of accountants, as represented by accounting liter-
production. Third, Gramsci asserted that ature, to changes in the "official" ideology of the
hegemony was a strategy used by all ruling clas- state surrounding the election of right-wing
ses including the proletariat. He, thus, called on governments in the U.K~ and U.S.A. They con-
the proletariat to undermine the hegemony of tend that this literature mirrors the changes in
capitalist interests and establish a working class social ideology therefore contributing to the
hegemony rather than focusing on control of the state's ability to maintain control.
labour process. Loft ( 1 9 8 6 ) provides a further illustration of
Gramsci identifies the intellectuals as the research from the hegemonic perspective. She
group through which hegemony is mediated. He analyses the rise of cost accounting techniques
differentiates, however, between organic and and associations in the U.I~ surrounding the First
traditional intellectuals. Traditional intellectuals World War. The data suggest that cost account-
are "functionaries" with close allegiance to their ing arose primarily as a compromise between
own tradition and craft. They consider them- the need to establish a "command" e c o n o m y to
selves to be independent of all social interests meet the needs of war while allowing capitalist
and practice under a rhetoric of autonomy. Or- interests to continue "business as usual". It con-
ganic intellectuals, on the other hand, develop tinued to develop after the war to mediate con-
ACCOUNTINGASA LEGITIMATINGINSTITUTION 351

flicts between the populace and capitalist in- tion and links between the dominant systems of
terests. The reconstruction period was marked production and accounting theory. The per-
by high inflation and charges of profiteering. spective has not been applied extensively at a
Cost accountants were able to apply their tech- lower level of analysis, for example, to the in-
niques and commit their integrity to a statement teraction between accountants and other mem-
of product costs and, therefore, to whether or bers of organizations (although see Armstrong,
not exorbitant prices were being charged. Fi- 1985) or to the development of the accounting
nally, Loft links these roles to the cost accoun- profession itself. The analytic p o w e r of this per-
tants' personal ambitions for upward mobility spective, I believe, lies at this level of analysis
and professional status, demonstrating the pro- and such work will appear in the near future.
fession's dependence on these social conflicts Within the hegemonic perspective, account-
for success. ing serves two roles. First, it is part of the "claims-
The studies cited in the last few paragraphs making" activity in which all participants engage
focus on the position of accounting within a to affect the distribution of resources in organi-
framework of social tensions and conflict. These zations (Rosenberg, 1985). In this regard, ac-
studies use society as the unit of analysis but ad- counting may come to serve many masters and
ditional insights have been gained by tracing the the question of h o w this is accomplished is cen-
effect of these social tensions within the organi- tral to any hegemonic analysis. Once hegemony
zational arena (Hopwood, 1987). Hopper et al. is established, the role of accounting shifts. It be-
(1985), for example, argue that accounting is comes as means of "amplifying" p o w e r in the
used in the NCB to assure the compliance of sense that it allows the dominant group to imple-
labour with management's wishes. Through the ment its preferences without recourse to the
manipulation of transfer prices among tangible bases of its p o w e r (Peckham, 1979;
nationalized companies, the state is able to Edelman, 1964, 1977). The researcher's role is
realize surplus value in different areas of the to demystify this use of accounting, exploring
economy. The profit or loss of a given company the means by which it achieves its effect and,
or segment thus becomes an arbitrary measure thereby, emancipating those affected (Willmott,
but one which is accepted, by and large, by 1983; Scheibe, 1978).
workers as sufficient justification for plant clo- The accounting profession receives particular
sures and layoffs. Financial controls within the attention within this perspective. The relation
firm thus b e c o m e the arena for conflicts be- between the profession and social elites is traced
tween labour and the state. to identify the source of the profession's social
Management fills a difficult role in this system. position and the interests on which it is depen-
Although they were required to maintain an dent. The profession's knowledge generation
elaborate flow of financial information (e.g. and standard setting activities are subject to crit-
budgets and investment proposals) to state au- ical scrutiny (Watts & Zimmerman, 1986). Two
thorities, in day-to-day activities management areas which have not received attention, but
shunned financial information in favour of phys- which have been identified as crucial in
ical measures and data. Management, thus, hegemonic studies in other fields, are recruit-
mediated the contradiction between the de- ment to the profession and training. Apple
mands of the state and labour process prevent- (1979), for example, has argued that these pro-
ing a confrontation of the distinct values opera- cesses are designed to ensure that the hegemony
tive in each domain. of dominant groups is reproduced from genera-
tion to generation (see also Bourdieu & Passe-
Implications for future research ron, 1977). This also leads to questions about
The hegemonic perspective has developed a the internal structure of the profession, for ex-
sound theoretical framework which suggests al- ample, whether or not there are "radical groups"
ternative interpretations of accounting informa- (Perrucci, 1973) in the profession which can be-
352 ALANJ. RICHARDSON

come the nucleus of change, and h o w internal 124) where social routines are disrupted and the
decision-making is handled (Halliday & Cappell, implicit becomes problematic. Legitimation
1979; Richardson, 1987). crises in accounting (e.g. audit failures) may pro-
vide cases where the value premises of account-
ing b e c o m e observeable.
It is more likely, however, that the exploration
DISCUSSION of accounting as a legitimating institution will
rely on interpretative analyses. The values which
A fundamental distinction between natural accounting maps into social actions, and the
and social phenomena is that an understanding means by which this is accomplished, will be
of social phenomena requires an appreciation of identified by gaining deep contextual know-
the meanings attributed to those phenomena by ledge of accounting in use through various non-
individuals affected by them in addition to an un- traditional methods. In this case it is crucial that
derstanding of the observeable outcroppings of the concepts brought to the analysis be expli-
those phenomena. The values connoted by so- cated. The use of interpretative methods places
cial actions are a crucial aspect of the meaning of the onus on the researcher to demonstrate the
those actions and, therefore, individuals' be- clarity and rigor of his theorizing. This can,
havioural and affective response to actions. The perhaps, be most easily accomplished by locat-
three perspectives outlined above are attempts ing the analysis within a particular theoretical
to conceptualize the means by which values or tradition.
interests b e c o m e embedded in knowledge and It is hoped that this review may serve two pur-
enacted in day-to-day social practices. Each of poses. First, it provides a set of ideal types which
these perspectives posits the existence of occu- may be used to locate the perspective adopted
pational groups in society which mediate the re- by authors examining accounting as a legitimat-
lationships between values and action. They dif- ing institution and hence to trace the logical im-
fer, however, on the source of values, the range plications of their approach. This exercise was
of conceivable actions to which values can be undertaken in this article as a means of identify-
linked, and the nature of the mapping between ing areas for further research within each of the
values and action. theoretical perspectives identified. It is perhaps
Each of these perspectives has been used to most important where authors are using hybrid
examine the role of accounting as a legitimating or multiple perspectives in order to identify as-
institution, i.e. providing a means by which so- pects of studies where multiple interpretations
cial values are linked to economic actions. In at- of data are possible and conceptual ambiguity is
tempting to examine the value premises of ac- most likely. Second, it identifies three rich
counting, this literature has set for itself a for- theoretical literatures which may be used to
midable empirical task. The methodologies of guide future research in this field. Although ac-
the natural sciences may not be appropriate for counting has, at least implicitly, drawn on each
questions of meaning and values. In many cases, of these perspectives, in no case have their in-
furthermore, the values which accounting em- sights been systematically exploited. The de-
braces and enacts are implicit in action and, velopment of a sociology of accounting within
therefore, invisible to conventional method- each of these traditions would contribute sig-
ologies. One way around this problem may be to nificantly to our understanding of accounting as
focus on "critical situations" (Giddens, 1979; p. a social and organizational process.
ACCOUNTING AS A LEGITIMATING INSTITUTION 353

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