DESIGNER APPAREL AND

FOOTWEAR (READY-TO-WEAR)
IN INDIA
Euromonitor International
February 2017
DESIGNER APPAREL AND FOOTW EAR (READY -TO-W EAR) IN INDIA Passport I

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 2
Category Data .............................................................................................................................. 3
Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by
Category: Value 2011-2016 ......................................................................... 3
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by
Category: % Value Growth 2011-2016......................................................... 4
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-
Wear): % Value 2011-2015 .......................................................................... 5
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-
Wear): % Value 2012-2015 .......................................................................... 5
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by
Format: % Value 2011-2016 ........................................................................ 6
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear)
by Category: Value 2016-2021..................................................................... 6
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear)
by Category: % Value Growth 2016-2021 .................................................... 7

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DESIGNER APPAREL AND FOOTW EAR (READY -TO-W EAR) IN INDIA Passport 1

DESIGNER APPAREL AND

FOOTWEAR (READY-TO-WEAR) IN
INDIA
HEADLINES
Designer apparel and footwear (ready-to-wear) registers current value growth of 21% in 2016
with sales reaching INR67.8 billion
Penetration of designer labels is on the rise in metro and first-tier cities of the country
Womens designer jackets and coats registers the fastest current value growth of 27% in 2016
with sales reaching INR139 million
Brand Marketing India Pvt Ltd continues to lead with a retail value share of 8% in 2015
Designer apparel and footwear (ready-to-wear) is expected to register a retail value CAGR of
11% at constant 2016 prices over the forecast period with sales expected to reach INR112.3
billion in 2021

TRENDS
Demand for designer apparel and footwear (ready-to-wear) products remained strong in 2016
and registered retail value growth of 21% in current terms with sales touching INR67.8 billion.
Indian consumers are socialising more than ever before and are on the lookout for designer
labels. Women in metro and first- and second-tier cities showed keen interest in designer
ethnic-wear products and were willing to spend on these products during 2016.
The retail value growth of 21% registered by designer apparel and footwear (ready-to-wear)
products during 2016 was slightly lower than the current value CAGR of 23% registered over
the review period as a whole. The slight drop in growth witnessed in 2016 was mainly related
to the overall macroeconomic situation in the country as opposed to the early part of the
review period.
Womens designer jackets and coats, from a small base, managed to register the fastest
current retail value growth of 27% in 2016 with sales touching INR139 million. Increasingly,
women are socialising more and are joining the workforce which has helped drive sales of
these products.
Mens designer jumpers registered the slowest current retail value growth of 12% in 2016 with
sales touching INR140 million. Mens designer jumpers is still in a niche in India and demand
for these products is yet to pick up.
Womens designer apparel is biggest within designer apparel and footwear (ready-to-wear)
products in value terms. Womens designer apparel accounted for 43% of all designer apparel
and footwear (ready-to-wear) retail value sales in 2016. This share continued to increase over
the review period from 42% in 2011 to 43% in 2016. Increasingly, women are spending on
designer apparel and show higher interest in designer labels, compared to men.
Designer childrenswear remained in a niche in India during 2016 with limited availability.
Average unit prices of designer apparel and footwear (ready-to-wear) products witnessed
growth of 8% in current terms in 2016.
Designer apparel and footwear (ready-to-wear) continued to have a niche presence within
overall apparel and footwear in India in 2016. The value share of designer apparel and

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footwear (ready-to-wear) within overall apparel and footwear at the start of the review period
stood at 1%. This share increased over the review period slightly to stand at 2% in 2016.
However, designer apparel and footwear (ready-to-wear) continues to be in a niche in India
mainly due to pricing.
Store-based retailing continued to be the dominant channel for designer apparel and footwear
(ready-to-wear) value sales during 2016 and accounted for 98%. To check products physically
and ensure that the fitting and look of the products were as per choice, consumers continued
to visit stores and verify the products before purchasing designer apparel and footwear
(ready-to-wear) over the review period.
Internet retailing continued to have a niche value share of overall sales of designer apparel
and footwear (ready-to-wear) products during 2016 and accounted for 2%. The leading online
retailers of designer apparel and footwear (ready-to-wear) in India during 2016 included
Manishmalhotra.in, Manisharora.com, Ampm.com, Taruntahiliani.com, Labelritukumar.com,
Shop.anitadongre.com and Satyapaul.com, among others.

COMPETITIVE LANDSCAPE
Designer apparel and footwear (ready-to-wear) in India boasts the presence of some of the
best-known international luxury brands such as Burberry, Donna Karan, Calvin Klein, Gucci,
Calvin Klein Jeans, Herms, Louis Vuitton, Bottega Veneta and Salvatore Ferragamo, among
others. These brands have a long heritage and international repute, because of which their
popularity is high among Indian luxury buyers.
There is a clear differentiation in terms of pricing among the various designer apparel and
footwear (ready-to-wear) brands in India. Brands which fall under affordable luxury and
aspirational luxury are present across department stores and shopping centres, while
absolute luxury brands are available mainly through company-owned outlets in select luxury
shopping centres in the country. The pricing of the products varies significantly based on the
target consumer groups for which the products are launched.
The younger metro consumers of the country look more towards fashion trends and
international trends when buying designer apparel and footwear (ready-to-wear) goods. The
older generation, on the other hand, lays emphasis on the brand name, brand heritage and
brand origin before making a purchase. For the older generation consumers, luxury goods are
looked at as an investment and, hence, they are cautious about the brand and its heritage.
Designer apparel and footwear (ready-to-wear) brands mainly promote their products through
fashion magazines, luxury events, modelling events and billboards across metro cities.

PROSPECTS
Demand for designer apparel and footwear (ready-to-wear) goods is expected to stay strong
over the forecast period. Designer apparel and footwear (ready-to-wear) is expected to
register retail value growth at a CAGR of 11% in constant 2016 terms with sales expected to
touch INR112.3 billion by 2021.
Expected growth at a CAGR of 16% in current value terms over the forecast period is lower
than the current value CAGR of 23% registered over the review period. The drop in growth
rates over the forecast period will be mainly due to the uncertainty of the Indian economy due
to stringent measures being taken by the government to curb black money and expand the
tax net.

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Womens designer jackets and coats, from a small base, is expected to register the fastest
value growth at a CAGR 14% in constant 2016 terms over the forecast period with sales
touching INR269 million by 2021. Increasingly, women in India are socialising more and
demand for womens designer jackets and coats is expected to rise.
Average unit prices of designer apparel and footwear (ready-to-wear) products are expected
to witness growth of 8% over the forecast period.
Designer apparel and footwear (ready-to-wear) players are expected to invest in expanding
their presence in India over the forecast period.
Internet retailing is expected to continue to witness strong growth over the forecast period.
Although internet retailing has a niche presence within designer apparel and footwear (ready-
to-wear), it is expected to achieve a retail value share of 3% by 2021.
Store-based retailers are expected to continue to dominate the retailing scenario of designer
apparel and footwear (ready-to-wear) in India over the forecast period. Indian consumers
prefer to visit stores and check the products physically before making a purchase and, hence,
even by 2021, store-based retailing will account for 97% of all retail value sales.

CATEGORY DATA
Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value
2011-2016

INR million
2011 2012 2013 2014 2015 2016

Designer Apparel (Ready- 16,109.9 19,715.7 24,251.3 30,061.3 36,957.7 44,670.9

to-Wear)
- Men's Designer Apparel 5,835.1 7,031.7 8,495.9 10,249.7 12,342.5 14,683.0
-- Men's Designer 5,835.1 7,031.7 8,495.9 10,249.7 12,342.5 14,683.0
Outerwear
-- Men's Designer - - - - - -
Nightwear
-- Men's Designer - - - - - -
Swimwear
-- Men's Designer - - - - - -
Underwear
- Women's Designer 9,974.0 12,329.2 15,338.2 19,324.4 24,034.4 29,308.6
Apparel
-- Women's Designer 9,974.0 12,329.2 15,338.2 19,324.4 24,034.4 29,308.6
Outerwear
-- Women's Designer - - - - - -
Nightwear
-- Women's Designer - - - - - -
Swimwear
-- Women's Designer - - - - - -
Underwear
- Designer Childrenswear - - - - - -
-- Baby and Toddler - - - - - -
Designer Wear
-- Boys' Designer Apparel - - - - - -
-- Girls' Designer - - - - - -
Apparel
- Designer Apparel 272.0 320.8 376.7 439.7 525.5 615.7
Accessories
-- Designer Belts 55.0 63.3 74.0 87.0 105.3 124.7

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-- Designer Gloves - - - - - -
-- Designer Hats/Caps - - - - - -
-- Designer Scarves 35.6 39.8 45.8 53.4 64.0 75.3
-- Designer Ties 181.4 217.7 256.9 299.3 356.2 415.7
-- Other Designer - - - - - -
Apparel Accessories
- Designer Hosiery 28.8 33.9 40.4 47.7 55.3 63.6
-- Designer Sheer Hosiery - - - - - -
-- Designer Non-Sheer 28.8 33.9 40.4 47.7 55.3 63.6
Hosiery
Designer Footwear 8,097.7 9,802.8 12,070.7 14,992.1 18,917.3 23,111.0
- Children's Designer - - - - - -
Footwear
- Men's Designer Footwear 3,972.6 4,687.8 5,625.5 6,806.7 8,440.0 10,128.2
- Women's Designer 4,125.1 5,115.1 6,445.2 8,185.4 10,477.3 12,982.8
Footwear
Designer Apparel and 24,207.6 29,518.6 36,321.9 45,053.5 55,875.0 67,781.9
Footwear (Ready-to-Wear)
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: %

Value Growth 2011-2016

% current value growth

2015/16 2011-16 CAGR 2011/16 Total

Designer Apparel (Ready-to-Wear) 20.9 22.6 177.3

- Men's Designer Apparel 19.0 20.3 151.6
-- Men's Designer Outerwear 19.0 20.3 151.6
-- Men's Designer Nightwear - - -
-- Men's Designer Swimwear - - -
-- Men's Designer Underwear - - -
- Women's Designer Apparel 21.9 24.1 193.9
-- Women's Designer Outerwear 21.9 24.1 193.9
-- Women's Designer Nightwear - - -
-- Women's Designer Swimwear - - -
-- Women's Designer Underwear - - -
- Designer Childrenswear - - -
-- Baby and Toddler Designer Wear - - -
-- Boys' Designer Apparel - - -
-- Girls' Designer Apparel - - -
- Designer Apparel Accessories 17.2 17.7 126.3
-- Designer Belts 18.4 17.8 126.6
-- Designer Gloves - - -
-- Designer Hats/Caps - - -
-- Designer Scarves 17.6 16.2 111.7
-- Designer Ties 16.7 18.0 129.1
-- Other Designer Apparel Accessories - - -
- Designer Hosiery 15.0 17.2 121.1
-- Designer Sheer Hosiery - - -
-- Designer Non-Sheer Hosiery 15.0 17.2 121.1
Designer Footwear 22.2 23.3 185.4
- Children's Designer Footwear - - -
- Men's Designer Footwear 20.0 20.6 155.0
- Women's Designer Footwear 23.9 25.8 214.7
Designer Apparel and Footwear (Ready- 21.3 22.9 180.0
to-Wear)

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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear):

% Value 2011-2015

% retail value rsp

Company 2011 2012 2013 2014 2015

Brand Marketing India 7.5 7.9 7.6 7.5 7.9

Pvt Ltd
Burberry India Pvt Ltd 5.9 6.9 7.0 7.1 7.3
Louis Vuitton India 10.3 6.5 6.3 6.6 6.8
Retail Pvt Ltd
Kering SA - - 4.2 4.7 4.7
Herms International SCA 1.4 1.6 1.7 1.9 1.9
Salvatore Ferragamo SpA 1.5 1.4 1.2 1.4 1.5
Tod's SpA 1.6 1.5 1.3 1.1 0.8
VF Brands India Pvt Ltd - 0.2 0.3 0.3 0.3
PPR SA 2.8 4.0 - - -
VF Arvind Brands Pvt Ltd 0.2 - - - -
Others 68.8 70.1 70.4 69.5 68.6
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): %

Value 2012-2015

% retail value rsp

Brand (GBO) Company (NBO) 2012 2013 2014 2015

Burberry (Burberry Burberry India Pvt Ltd 6.9 7.0 7.1 7.3
Group Plc)
Donna Karan (LVMH Louis Vuitton India 4.6 4.3 4.4 4.4
Mot Hennessy Louis Retail Pvt Ltd
Vuitton SA)
Calvin Klein (PVH Brand Marketing India 3.6 3.3 3.2 3.8
Corp) Pvt Ltd
Gucci Kering SA - 2.8 3.1 3.2
Calvin Klein Jeans Brand Marketing India 3.0 3.1 3.1 3.0
(PVH Corp) Pvt Ltd
Herms Herms International SCA 1.6 1.7 1.9 1.9
Louis Vuitton (LVMH Louis Vuitton India 1.4 1.6 1.7 1.8
Mot Hennessy Louis Retail Pvt Ltd
Vuitton SA)
Bottega Veneta Kering SA - 1.4 1.6 1.5
Salvatore Ferragamo Salvatore Ferragamo SpA 1.4 1.2 1.4 1.5
Calvin Klein Brand Marketing India 1.3 1.2 1.1 1.1
Underwear (PVH Corp) Pvt Ltd
Tod's Tod's SpA 1.5 1.3 1.1 0.8
Fendi (LVMH Mot Louis Vuitton India 0.4 0.4 0.4 0.4
Hennessy Louis Retail Pvt Ltd
Vuitton SA)
7 For All Mankind VF Brands India Pvt Ltd 0.2 0.3 0.3 0.3
(VF Corp)
Gucci PPR SA 2.7 - - -

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Bottega Veneta PPR SA 1.3 - - -

Calvin Klein Brand Marketing India - - - -
(Phillips-Van Pvt Ltd
Heusen Corp)
Calvin Klein Jeans Brand Marketing India - - - -
(Warnaco Group Inc) Pvt Ltd
Calvin Klein Brand Marketing India - - - -
Underwear (Warnaco Pvt Ltd
Group Inc)
7 For All Mankind VF Arvind Brands Pvt Ltd - - - -
(VF Corp)
Others Others 70.1 70.5 69.6 68.7
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: %

Value 2011-2016

% retail value rsp

2011 2012 2013 2014 2015 2016

Store-Based Retailing 99.4 99.1 98.9 98.5 98.4 98.1

- Grocery Retailers - - - - - -
- Non-Grocery Specialists 99.4 99.1 98.8 98.5 98.4 98.1
- Mixed Retailers - - - - - -
Non-Store Retailing 0.6 0.9 1.1 1.5 1.6 1.9
- Internet Retailing 0.6 0.9 1.1 1.5 1.6 1.9
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by

Category: Value 2016-2021

INR million
2016 2017 2018 2019 2020 2021

Designer Apparel (Ready- 44,670.9 50,559.8 56,640.5 62,654.3 68,365.5 73,383.2

to-Wear)
- Men's Designer Apparel 14,683.0 16,305.8 17,983.6 19,666.3 21,284.8 22,696.2
-- Men's Designer 14,683.0 16,305.8 17,983.6 19,666.3 21,284.8 22,696.2
Outerwear
-- Men's Designer - - - - - -
Nightwear
-- Men's Designer - - - - - -
Swimwear
-- Men's Designer - - - - - -
Underwear
- Women's Designer 29,308.6 33,512.7 37,857.9 42,138.1 46,186.6 49,756.4
Apparel
-- Women's Designer 29,308.6 33,512.7 37,857.9 42,138.1 46,186.6 49,756.4
Outerwear
-- Women's Designer - - - - - -
Nightwear
-- Women's Designer - - - - - -
Swimwear

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-- Women's Designer - - - - - -
Underwear
- Designer Childrenswear - - - - - -
-- Baby and Toddler - - - - - -
Designer Wear
-- Boys' Designer Apparel - - - - - -
-- Girls' Designer - - - - - -
Apparel
- Designer Apparel 615.7 673.9 728.1 776.3 818.2 853.3
Accessories
-- Designer Belts 124.7 137.4 148.8 159.5 169.1 177.5
-- Designer Gloves - - - - - -
-- Designer Hats/Caps - - - - - -
-- Designer Scarves 75.3 82.8 89.8 96.3 102.1 107.1
-- Designer Ties 415.7 453.8 489.6 520.5 547.1 568.7
-- Other Designer - - - - - -
Apparel Accessories
- Designer Hosiery 63.6 67.4 70.9 73.7 75.9 77.3
-- Designer Sheer Hosiery - - - - - -
-- Designer Non-Sheer 63.6 67.4 70.9 73.7 75.9 77.3
Hosiery
Designer Footwear 23,111.0 26,433.2 29,734.9 32,886.7 35,980.5 38,918.9
- Children's Designer - - - - - -
Footwear
- Men's Designer Footwear 10,128.2 11,398.8 12,671.0 13,895.3 15,081.8 16,138.2
- Women's Designer 12,982.8 15,034.4 17,063.9 18,991.4 20,898.7 22,780.7
Footwear
Designer Apparel and 67,781.9 76,993.0 86,375.4 95,541.1 104,346.0 112,302.2
Footwear (Ready-to-Wear)
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by

Category: % Value Growth 2016-2021

% constant value growth

2016/2017 2016-21 CAGR 2016/21 TOTAL

Designer Apparel (Ready-to-Wear) 13.2 10.4 64.3

- Men's Designer Apparel 11.1 9.1 54.6
-- Men's Designer Outerwear 11.1 9.1 54.6
-- Men's Designer Nightwear - - -
-- Men's Designer Swimwear - - -
-- Men's Designer Underwear - - -
- Women's Designer Apparel 14.3 11.2 69.8
-- Women's Designer Outerwear 14.3 11.2 69.8
-- Women's Designer Nightwear - - -
-- Women's Designer Swimwear - - -
-- Women's Designer Underwear - - -
- Designer Childrenswear - - -
-- Baby and Toddler Designer Wear - - -
-- Boys' Designer Apparel - - -
-- Girls' Designer Apparel - - -
- Designer Apparel Accessories 9.5 6.7 38.6
-- Designer Belts 10.2 7.3 42.3
-- Designer Gloves - - -
-- Designer Hats/Caps - - -
-- Designer Scarves 9.9 7.3 42.2
-- Designer Ties 9.2 6.5 36.8

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-- Other Designer Apparel Accessories - - -

- Designer Hosiery 6.0 4.0 21.5
-- Designer Sheer Hosiery - - -
-- Designer Non-Sheer Hosiery 6.0 4.0 21.5
Designer Footwear 14.4 11.0 68.4
- Children's Designer Footwear - - -
- Men's Designer Footwear 12.5 9.8 59.3
- Women's Designer Footwear 15.8 11.9 75.5
Designer Apparel and Footwear (Ready- 13.6 10.6 65.7
to-Wear)
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

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