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This document outlines a marketing management assignment for a Bachelor of Business Administration course. It includes 2 sets of questions worth 30 marks each. Set 1 includes questions about types of markets, the 4 Ps and additional 3 Ps of marketing, and the steps in new product development. Set 2 covers factors influencing channel decisions, advertising appeals and copy essentials, and characteristics and growth drivers of the services industry. Students must answer all questions across both sets in a single document.
This document outlines a marketing management assignment for a Bachelor of Business Administration course. It includes 2 sets of questions worth 30 marks each. Set 1 includes questions about…