Company Profile 2017

1. ABOUT US

2. OUR CULTURE

3. WHY WORK WITH US

4. OUR PROCESS

5. OUR SERVICES

6. OUR CLIENTS

7. CONTACT US

Table of Contents
ABOUT US
Cloverads is a local Vietnamese integrated-marketing
agency, located at Hochiminh city, and offering
services in the field of Digital, Public Relations and
Branding since 2014.

We have a skilled dependable team consisted of client

services, marketers and creative designers, developed
and managed by highly experienced professionals.

We focus on the targets and passions of our clients to

drive their brands forward. We understand the
importance of budgets, added value and generation of
return-on-investment (ROI).
OUR
PEOPLE
Amazing things happen when you bring
people together. CLOVER ADS seeks for
and gathers marketing talents in our four
expertises.

WORKING
ENVIRONMENT
Work hard.Play hard is our maxim.
You can feel the heat of focus and attention
when we debate for a creative plan and the
laugh out loud when we be back ourselves.

INNOVATION
& LEADERSHIP
Love to create trends and hunt for innovative
ideas in each single task, we hold weekly
round table talk among teams to discuss and
update marketing news.

We excel at providing our client
with integrated marketing programs
that resonate with
Vietnamese consumers
We work as an extension of your team
rather than a service provider.
We cover the full spectrum of marketing plan
from start-up ideas to develop
and promote your services/products
in all marketing fields
in consistency and cost-efficiency.
We strive to develop a sound understanding
of your brand and your business objectives.
We have a thorough understandings of
how to develop effective campaign mechanics
and leverage social media channels.
We track performance against objectives
and provide analytics and reporting
to measure success and optimize channels.
We are easy to work with
and strive to deliver the best possible results
for our clients.
 1 2
work
flow RESEARCH PLAN
& EVALUATION Create strategic plans,
in strict adherence to your
Conduct a professional meeting objectives, budget and timeline.
with you to learn about your
We follow a discipline process needs & goals.

to consult our customers

best performance for their products

OPTIMIZE MONITOR EXECUTION

Keep improving based on Manage each stage of the Implemented of selected tactics,
your feedback & our measurement campaign thoroughly and creative strategy and
to deliver the committed KPIs. handle any troubles properly. business growth plans.

5 4 3
QUALITY
CONTROL

PROCESS CRITERIA
+ STANDARD
+ EFFICIENCY
+ RELIABILITY

ASSESSMENT CRITERIA
+ SATISFACTION
+ CHECK
+ GUARANTEE
 GO OD
ADVER
TISING
does not just circulate information

IT PENETRATES
THE PUBLIC MIND

ADVERTISING WITH DESIRES AND BELIEF.

+ PRINT ADVERTISING

+ WEB ADVERTISING

+ E-MARKETING CAMPAIGN

+ POS

+ MEDIA BUYING

+ MARKETING MATERIALS

What does it take to create a successful advertising campaign?

From identifying your advertising goals to monitoring the success of your campaign,
we'll help you sort things out and make your advertising work for you.
 A BRAND
IS WORTHLESS IF IT DOESN'T
CONNECT WITH THE RIGHT AUDIENCES IN A RELEVANT WAY.

BRANDING
+ INTEGRATED MARKETING PLAN

+ POSITION & ANALYSIS

+ MONITOR & REPORT

+ CONSULTING

We combine extensive internal and external analysis with a proven concept development
process in order to capitalize on your identified strengths and weaknesses and position your
brand uniquely in the mind of the consumer.

Well also help you develop internal and external brand communications and experiential
extension strategies that bring your brand to life.
DIGITAL VIRAL
i s a t hi n g t h at

HAPPENS, not a thing that is.

+ DISPLAY CAMPAIGN

+ SOCIAL MEDIA

+ SEO & ADWORD

+ WEB DEVELOPMENT

+ LANDING PAGE

+ COMMUNITY MANAGEMENT

We know where to play and what to say.

From daily chatter and management to full-scale audits and strategies, our analytical
approach to digital tools and channels will key in on your goals and build, engage, and
convert your business goals.

Insightful reporting and timely optimizations along the way will ensure your social content
always sticks its landing.
 EITHER WRITE SOMETHING

WORTH
READING
OR DO SOMETHING

WORTH
WRITING
ABOUT
PR & EVENT
+ CORPORATE PR

+ CONSUMER PR

+ CRISIS COMMUNICATIONS

+ CSR

+ MEDIA RELATIONS

+ EVENT MANAGEMENT

Were often asked what makes our PR campaigns stand out.

We think its because they all share the same ingredients: great storytelling, passionate and
knowledgeable media relations team, years of experience in honing best practices with exciting
brands that pushed us to our limits, and an innovative approach that fuses SEO and digital
content with consumer and tech PR.
Here are some of our clients
we are honored to work with over past years,
and we look foward
to having an opportunity to work with you.
PACKAGING PACKAGING
BRANDING BRANDING
Client: Tribeco Binh Duong Co., Ltd Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015 Period: 9/2015
Objective: New packaging for Orange drink Objective: New packaging for Orange drink
Task: Revise Packaging Task: Revise Packaging
POSM POSM
BRANDING BRANDING
Client: Tribeco Binh Duong Co., Ltd Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015 Period: 9/2015
Objective: Lauching ODance Objective: Lauching ODance
Task: Design Poster Task: Poster Outdoor
POSM POSM
BRANDING BRANDING
Client: Tribeco Binh Duong Co., Ltd Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015 Period: 9/2015
Objective: Lauching ODance Objective: Lauching ODance
Task: Sales promotion material Task: Sales promotion material
POSTER POSTER
BRANDING BRANDING
Client: Tribeco Binh Duong Co., Ltd Client: Tribeco Binh Duong Co., Ltd
Period: 4/2016 Period: 4/2016
Objective: Promoting new packaging of TriCool Objective: Promoting new packaging of TriCool
Task: Design Key Visual Task: Design Key Visual
CATALOGUE BRANDING
BRANDING Client: Vietnam Food Industry Co., Ltd.
BRANDING
Client: Bohemia Saigon
Category: Luxury Glassware Period: 6/2015 7/2015
Where: Nation-wide Objective: Branding
When: 09/2016 12/2016 Task: Design Logo, Packaging, Stationery,
What: Copywrite and design a brand catalogue for sales material including Leaflet, Poster, Brochure
photoshoot all the product category and design according to brand awareness
compulsory, both to ensure a high-standard luxury brand image.
PACKAGING POSTER + LEAFLET

Client: Vietnam Food Industry Co., Ltd.

BRANDING Client: Vietnam Food Industry Co., Ltd.
BRANDING
Period: 6/2015 7/2015 Period: 6/2015 7/2015
Objective: Branding Objective: Branding
Task: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure Task: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure
STATIONERY BROCHURE + LEAFLET
BRANDING BRANDING
Client: Thanh Van Cosmetic Hospital Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery Category: Plastic Surgery
Where: Hochiminh city Where: Hochiminh city
When: 09/2016 present When: 09/2016 present
What: Hospital brochure to introduce about the hospital services and 4 leaflets
of eye, nose, breast, lifting surgery
UNIFORM POSM
BRANDING BRANDING
Client: Thanh Van Cosmetic Hospital Client: Thanh Van Hospital
Category: Plastic Surgery Period: 09/2016 - present
Where: Hochiminh city
When: 09/2016 present
What: To renew brand image to targeted customers, we deliver full-package of brand
design including the staff uniforms to ensure the high-level and professional look.
SOCIAL PR

Client: VUS (Vietnam USA Society English Centers)

PR Client: Mathnasium Vietnam
PR
Category: Education Category: Education
Where: Nation-wide Where: Hochiminh city
When: 11/2016 present When: 08/2015 01/2016
What: Build content strategy to enhance brand awareness and promote 4 What: Build strong brand communication message through a serie Pr articles
new courses of VUS (Smartkids Superkids Young Leaders iTalk) both online to targeted customers who have intentions to find a suitable Math center
online and print paper for their kids in comparison with many other highly well-known Math centers.
PR PR

Client: Tristar Co., Ltd

PR Client: Thanh Van Cosmetic Hospital
PR
Brand: Brandt Kitchen appliances Category: Plastic Surgery
Period: 6/2015 Where: Hochiminh city
When: 09/2016 present
What: PR serie articles branding Thanh Van hospital services
SOCIAL SOCIAL

Client: VUS (Vietnam USA Society English Centers)

SOCIAL Client: Mathnasium Vietnam
SOCIAL
Category: Education Category: Education
Where: Nation-wide Where: Hochiminh city
When: 11/2016 present When: 08/2015 01/2016
What: Build Facebook content and page management as an informative What: To get more engaged and lead conversion from online channel to real customers offline, we
source to get connected parents and pupils to entrust VUS English Centers deliver a full-integrated digital campaign to targeted customers of Mathnasium combine between
as the number-one brand of English Education Center in Vietnam lead-conversion online activities with event offline
SOCIAL MARKETING SOCIAL MARKETING

Client: CGV
SOCIAL Client: CGV
SOCIAL
Product: Movie HOME Product: Movie INSURGENT
Period: 5/2015 Period: 4/2015
Objective: Promotion pre-launching Fanpage: https://www.facebook.com/phimdibiet
Activity: Facebook Viral Objective: Promotion pre-launching
Activity: Fanpage Content
BRANDING SOCIAL AD

Client: Ninewest
SOCIAL Client: Tristar Co., Ltd
SOCIAL
Category: Luxury Fashion Brand: Brandt Kitchen appliances
Fanpage: www.facebook.com/ninewestvietnam Period: 6/2015
Where: Hochiminh City Website: www.brandt.com.vn
When: 8/2015 12/2015 Objective: Promotion Ad
What: Build brand awareness on social network with an exlusive Facebook campaign combine with Activity: Google Ad Network + Facebook Ad + PR
sales promotion at shops to get fans who love the brand Ninewest in particular, and high fashion in
general to follow and buy NineWest clothes, shoes.
SOCIAL AD SOCIAL AD + EMAIL MARKETING

Client: PinkSun Fashion

SOCIAL Client: Bohemia Saigon
SOCIAL
Category: Kid fashion Category: Luxury Glassware
Where: Nation-wide Where: Nation-wide
When: 10/2016 present When: 09/2016 12/2016
What: Build brand awareness on social network and get fans engaged with brand sale activities. What: Build brand awareness on social network with fanpage content management and run social
ads to grow fans and promote brand. Combine with delivering e-newsletter to boost sales.
PROMOTION AD PROMOTION AD

Client: Suzuki Vietnam

DIGITAL Client: Quoc Anh I.E.C
DIGITAL
Period: 9/2/2015 - 28/2/2015 Period: 9/2014 - 10/2015
Website: www.vietnamsuzuki.com.vn Website: www.quocanh.edu.vn
Objective: Promotion Ad Objective: Event Promotion
Activity: Google Ad Network + Facebook Ad Channel: Google Display Network & Facebook Ad
SALES PROMOTION DIGITAL MARKETING

Client: Tristar Co., Ltd

DIGITAL Client: Thanh Van Cosmetic Hospital
DIGITAL
Brand: Brandt & Fagor Category: Plastic Surgery
Category: Luxury Kitchen Appliance Where: Hochiminh city
Where: Nation-wide When: 09/2016 present
When: 04/2016 06/2016 What: Deliver a digital full-integrated digital campaign to build brand awareness and
What: Build brand awareness on social network and promote products through a renew brand image to target customers of the Thanh Van hospital.
digital campaign combine between PR online + Display Banner
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
DIGITAL DIGITAL
When: 09/2016 present
What: Presentation video + Service videos

Client: Besthome
Category: Kitchen Appliance
Where: Hochiminh city
When: 08/2016 10/2016
What: a TVC promotion Besthome as a
number-one brand kitchen appliance
supermarket for Vietnamese women.
Women are always the main cook in the
family. They often use gas electric stoves
which is hot, tired, which usually taking a
lot of time. So how to make the cooking
much easier and more comfortable? Find
out the kitchen solutions at Best Home.
Mr. Nguyen Van Ninh
Business Director ninh.nguyen
Mobile: +84 933 623 224
@cloverads.vn
Tel: +84 862 963 001

EMAIL US
(8:30am - 5h30pm . Monday - Friday)

1st Flr, NP Bld, 232/17 Vo Thi Sau Str,

Ward 7, Dist 3, HCMC
www.cloverads.vn