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Anas Raza

Contact: Cell: 0345-2843977, Home: 0334-3344590
Address: A-278 Block J North Nazimabad Karachi, Pakistan-74700.

To Pursue a Dynamic Career in an Organization, where Extensive Knowledge and
Advancement Pertaining to the Field of Marketing can be Experienced. Seeking the Position
that Offers Challenges and Growth in Professional Environment.

o MBA Marketing (2014-2017)
Institute of Business management
(last semester - weekend , CGPA 2.9)

o B. Com (2012-2014)
University of Karachi.
(2nd division)

o Intermediate (2009)
Intermediate in pre-engineering
(1st division)

o Matriculation ( 2007)
(1st division)

Professional Experience

Frito lays Pakistan Division (4 Months Project)

Worked in a capstone project with Frito-Lays Pakistan to create a new universe of
wholesale market and designed a PJP (permeant journey plan). Brand awareness of
new product.

Participated in Eurika fair launching a new product and orscented a prototype of
wireless electricity

Toyota Southern Motors

Doing internship in Toyota Southern Motors in Sales & marketing

Professional Skills
Write creative brief and formed an advertising as a final project.

Brand Management:
Brand analysis for Dawlance automatic washing machine.

Distribution Channel Management:

Analysis on serving model of COCA COLA.

Marketing Analytics:
Designed the detailed analytics for Dawlance automatic washing machine.

Research paper on reasons for employee dissatisfaction on inline apparel for
going venture of online Apparel site
Research paper on factors influencing turnover in Retail industry (Hyperstar)
Research paper on impact of exchange volatility on economic growth.
HR practices of JS Bank, ABBOT.
Analysis and redesigning of Al-hajj F.A.W motors marketing practices and

Personal Abilities and Skills.

Excellent ability to establish good relationship with people.

Reliable and responsible.
Innovative and able to develop new ideas.
Convincing skills with a logical mind.
Management skills, work as team or group leader.
Strongly committed to assign work.
Proficient with computer literate.
Internet and email.
Focus group and Market research.
Social media knowledge.
Time management skills.
Honesty & integrity
Task & goal oriented
Good communication skills
Punctual & regular
Team player

Computer proficiency:

Microsoft office
Internet and email.

Personal Information

Fathers Name Sheikh Nazakat Ali (Late)

Date of Birth 25th May 1991

N.I.C # 42101-0363253-5

Nationality Pakistani

Marital Status Single

Religion Islam




Exploring new places/ restaurants
Reading business related HBR articles
Reading books (fictional & inspirational)
Traveling & site seeing
Listening to music
Table Tennis
Exploring new places


References will be furnished on requests.