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journalism jobs
Since the 1980s, women have composed the majority of undergraduate students in
university journalism and mass communication programs, and their numbers in these
disciplines continue to grow. In their most recent survey of journalism and mass
communication students in college programs, Becker and his co-authors reported that
professors at two Texas universities, we observe daily in our classes that the majority of
Despite this trend, the ratio of women to men working in professional newsrooms
remains the reverse of college classrooms. The American Society of Newspaper Editors
reported in its 2005 annual survey that only 37 percent of newsroom employees are
women.2 The most recent American Journalist Survey also reported that one-third of full-
time journalists are women, a percentage that has remained the same since the early
1980s.3 The American Journalist Survey pointed out that women constitute the majority
of journalists with fewer than five years of work experience: 54.2 percent.4 This is the
first time in the ongoing survey that women have outnumbered men in that category and
prompted the authors to note that for women in newsrooms, retentionis an issue.5
Our research question is: Why do some women who study journalism in college
We speculated that low pay, family concerns, and a glass ceiling in newsrooms
might be some factors driving women out of the journalism workforce. We believe it is
crucial that both journalism educators and newsroom managers understand why women
2
leave newsrooms so they can find ways to retain them. Certainly, the trend of female
women received 65.4 percent of journalism bachelors degrees, the highest percentage
since the end of World War II. 6 This is commensurate with the rise of female students
overall at United States universities; women earned 57.4 percent of all bachelors degrees
in 2002.7
But many female journalism graduates eventually forsake the profession. We want
to determine the reasons women leave newsroom jobs so we can help our students
succeed as journalists. If the majority of our students are not remaining in journalism for
more than five years, we wondered, where are they going? Some have speculated the
public relations field, where approximately two-thirds of employees are women. 8 Becker
reported that female students are more likely to study PR than male students, but this
phenomenon does not explain why many female journalism graduates leave journalism
jobs.9
Low pay appears to be a factor in womens leaving journalism. Past studies have
shown that women earn less than their male counterparts in many journalism jobs. In a
1996 survey, nearly half of female journalists reported lower salaries than male
journalists with equivalent jobs.10 Salary inequities are common in the overall United
States workforce with women earning 76.2 cents for every dollar a man earns in a
earn even less than men, 67.4 cents for every dollar earned by a man with the same
educational background.12
3
The journalism business has a demanding, irregular work schedule often
unfriendly to those raising children or caring for elderly or disabled relatives. Media
companies typically offer few opportunities for job sharing or flexible schedules.
Research by the Newspaper Association of America supports the premise that the
their schedules, society dictates that women are primarily responsible for family duties.
Starting in the 1950s and through the second and third waves of feminism,
womens presence in the American workforce steadily increased. But in 2005, a study by
the Federal Reserve Bank of Dallas showed a decline in womens participation in the
labor force for the first time in 50 years. Women showed an unprecedented decline
from 1999 to 2005 and the largest declines were among college-educated, married
women with young children and husbands with high salaries.14 College-educated women
were the most likely to opt out.15 Many of these women had young children and might
have left the workforce to care for them, the Federal Reserve report noted.
Women hold few of the top positions in journalism. Men occupy 65.2 percent of
publishers were women, an increase from previous years but still far from gender
equity.17 Women make up 21.3 percent of news directors at U.S. television stations and
24.7 percent of news directors at radio stations.18 A 2003 Editor & Publisher article
featured interviews with several female newspaper publishers who had no children and
who said they might not have reached the top position if they had. One publisher said she
had a stay-at-home husband who cared for their children.19 With a recent wave of female
4
publishers reported in Editor & Publisher, the newspaper industry appears to fare
somewhat better than the rest of the corporate world for women who aim for top
positions.20 Catalyst, a nonprofit group that works to expand opportunities for women in
business, reported in 2006 that only eight Fortune 500 chief executive officers are
womens advancement.21 Catalyst president Ilene Lang said that women are held back
from reaching top levels in corporations because they are stereotyped as caretakers while
generalizations.22
Women also face the so-called mommy track problem. Women find that if they
leave jobs temporarily to raise children, they lose ground in their careers. When they
return to work, they find they have lost the status they previously held and have to prove
their abilities again.23 As a result, women lose ground in competition for managerial and
executive positions.24 The journalism industry, beset by cutbacks and layoffs in recent
years, has become even less accommodating to women who take time off for family
reasons.
With newspapers cutting staffs and resources since at least 2001, both male and
female employees are wary about the future of media. The newspaper business is
changing into a leaner and more focused industry marked by layoffs and buyouts,
5
Womens journalistic standpoint
During the second wave of feminism in the 1970s, women believed and were told
that they could have a successful career and a family, as many men do. By the 1990s,
many women were questioning this premise, saying that women had different concerns
and responsibilities than men. During the third wave of feminism, cultural feminists
maintained that women were a separate cultural group from men, with different values
and practices. Women have their own standpoint in a patriarchal society that
journalism, womens needs often conflict with the demands of the newsroom.
by male desires, needs and definitions of news.27 Female journalists have reported
different conceptions and constructions of news than men, a phenomenon Van Zoonen
journalism differently; that is, they consider different topics, angles, sources and ethics to
finance, education and upbringing, while feminine journalism involves human interest,
consumer news, culture and social policy. 29 Achievement in many journalism jobs is
serve their audiences and personal responsibilities at home. Women have long struggled
to show their commitment to their jobs while also doing meaningful work, goals that
journalists have shown they often feel under pressure to prove themselves as one of the
6
men, even though they may have different social and personal concerns than men and
different definitions of what is news than the prevailing goals of the organization.31
Method
journalism after college and subsequently decided to leave their jobs. We chose the
interview method because it provides rich detail and description. The sample members
demographics varied greatly: Their journalism experience ranged from one year to 30
years, and their years of birth ranged from 1949 to 1982. Thirteen of the women were
Caucasian, four were Asian and one was black. Nine were married and eight were
unmarried. Nine had children and eight did not (although not all the married women were
the same women who had children). The women lived throughout the United States,
including New York City; Deptford, New Jersey; Deerfield Beach, Florida; Atlanta,
In telephone interviews of one hour to two hours during late 2004 and 2005, we
asked the respondents a consistent list of questions. Many of the respondents talked freely
and openly about subjects beyond the set of questions we asked, and we asked follow-up
questions based on topics they discussed. Most of the questions were open-ended and
Many of the women said they were extremely interested in the topic and wanted to share
their experiences with others and view the results of the study when it was completed.
7
We found our interview subjects through a snowball sampling method, which we
women who had left full-time journalism jobs, and we contacted them through e-mails
and telephone calls and asked them for the names of other women who had left. We also
posted messages on e-mail list servs asking for leads to women who were willing to be
interviewed. Through these methods, we found women who had encountered similar
approval we received from the University of North Texas Institutional Review Board and
the Southern Methodist University Institutional Review Board. To protect their identities,
we coded the respondents FJ1 through FJ17 (Female Journalist 1 through Female
Journalist 17).
respondent and analyzed the data. We examined transcripts of the 17 interviews and
identified patterns and themes that related to the various concepts we had identified. This
Results
Several of the respondents expressed a passion for writing and journalism but said
they were disappointed by newsroom cultures that failed to accommodate their needs and
desires. They said they were expected as newsroom employees to put their jobs first, and
although they enjoyed journalism as a career, the hours and demands of the newsroom
8
Its very difficult to lead a balanced life in the newspaper business, especially in
a competitive market, said FJ2 , a full-time reporter for 10 years and now works part-
interviewedyou were supposed to give your blood to the news, and after 10 years of
that, it took its toll. She suggested that a cultural change in newsrooms allowing
flexibility in work schedules might help retain more women. Managerial aversion to this
type of cultural change constitutes a subtle, dismissive attitude, more than anything else,
that I think finally pushes women out the door, FJ2 said.
FJ9, a single mother with two children, said newspaper work hours became
had a 2-year-old child who I rarely saw because he was in day care. When FJ9s father
offered her a job in the family business with more stable hours, she accepted. FJ4 left the
newsroom because of her desire to have a child. The intensity I used in my job, I didnt
think it was compatible with having a family. Whatever my vision was of being a wife
and mother wasnt compatible with my vision of being a newspaper reporter. I think of
the types of women in newsrooms, and there werent a lot who were happily married and
had children. FJ16, a married former newspaper reporter, said she enjoys the pace of
staying home with young children. There are days when I think Ive got the best of all
possible worlds because I get to make my own schedule and do what I want to do.
However, when you decide you want to ramp down your professional life in favor of
Indeed, several respondents said new professional roles they took on did not
ignite the same passion they felt for journalism. Changing the profession they loved was
9
a tradeoff for having more control over their time. FJ13 said that while her newspaper
company was skimpy on resources and pay, she finds the higher-paying advertising
agency where she now works too fake, too commercial compared with journalism. She
said she might eventually return to a newsroom. FJ7 said the culture of her newsroom
made her nervous the unpredictability of it, the long hours, not knowing each day what
youre getting into. She now works in corporate public relations, which is more
predictable, but I dont know that I have a passion for this the way that I hoped to have.
FJ11 reported that she became disillusioned with newspapers after she recognized
managers singled out certain reporters in the newsroom, most of them male, anointing
them what she termed golden boys: reporters who received choice assignments while
the rest of the staff handled the more routine stories. Many of the editors are men and
its the human condition to relate to people who are most like you, FJ11 said. The only
people the top editor would come out into the newsroom to talk to about sports and other
stuff like that were the ones considered the good reporters because they were brash and
had bravado. My reaction to that is that the reporters with brash and bravado were the
ones I trusted the least. Now a city spokeswoman, FJ11 said public relations is not
something I am passionate about. But journalism careers are not conducive to having a
FJ2, a married mother of one, said most newspaper managers look down upon reporters
and editors who choose to put their families first. And usually, thats women. Her
current part-time job in public relations allows her to have a more balanced life with her
child. Now I see all kinds of things that people do. I always wondered what people did
10
during the day. She said that after a decade in newsrooms she became jaded. FJ8, who
is unmarried, said the grind of newspaper reporting was depressing. I had no life. All I
did was work. After the September 11, 2001 terrorist attacks, she heard people saying,
He died doing what he loved. It was then, she said, that I realized I was not doing
that. She eventually decided to enter the teaching field. FJ17, a married mother of two,
said that after 10 years in newsrooms, I realized that in journalism you spend a lot of
time watching what other people do and writing about it. You dont do anything yourself.
I just got tired of watching the world go by. She took a pay cut to become a teacher.
Other respondents, who worked primarily in big cities with high costs of living,
said low journalism salaries drove them out of newsrooms. They believed the pay they
received did not match the amount of work they were doing, leaving them unable to
afford the kind of life they wanted. FJ12, the primary breadwinner in a family of five,
called journalism the last legalized form of slavery because of its high demands and
low pay. A former magazine writer and editor, she currently works in marketing and
public relations. While she prefers journalism, she reports her salary is much higher now.
FJ13 said she found newspaper salaries insulting. She receives higher pay in the
advertising field. The guy emptying my garbage can was making the same amount I
was, she said. I went to school, and I was educating a whole population of people, and I
was making as much as my garbage man. FJ6 changed her career from journalism to
advertising because of the salary difference. People can barely make a living in
making at least 30 percent more than I made as a journalist, doing basically the same
thing.
11
Some respondents said the fact that male co-workers often earned higher salaries
less than my male colleagues, said FJ8, now a journalism professor. At one job, she
discovered that a male colleague in the same position earned $10,000 a year more than
she. FJ5, a former radio reporter and now a lawyer, said she was so disappointed by the
treatment of women in journalism and the pay. She said discrepancies will not change
until women own and operate media companies. FJ9, a single parent and former
newspaper reporter, said her employers didnt pay you enough to live well in southern
California. You couldnt afford to buy a house or have a child. She said she saw many
women leave the business because just like men, we didnt want to stay here and eat dirt
FJ9 also noted that financial concerns are the main reason women with children
leave newspapers. The clich about women leaving the business because of children is
not an accurate clich. That is one of the factors, but its because kids cost money,
journalism jobs pay you crap, and for the same economic reasons as men, we want to
make more money and work fewer hours. FJ4 said she became discouraged when she
realized young male journalists had advantages over female journalists. A lot of the
young female reporters were low-balled. Young male reporters were consistently offered
better jobs and pay than young women. Maybe because the bosses saw them as an
male and female managers. FJ1 said managers pushed her to use her looks and her race
rather than her talent and intelligence to get ahead. Many of my friends in journalism
12
have achieved success because the first doors that opened for them were purely based on
connections and not merit. FJ6, who worked in the male-dominated realm of business
reporting, said she perceived most attitudes about the job to be competitive, which
seems to me very male. She also said men tended to be dismissive of women in the
industry. I used to deal with these white guys in chinos and they used to talk really
slowly to me. FJ8 pointed out that the content of newspapers reflects the typical
newspaper reporter and editor white, middle-aged, middle-class men. It skews the
worldview. Go to children and family coverage. They dont understand issues; they only
react as opposed to examining poverty, drug addiction and all the things that lead to
abuse. Its not all neat and tied up; its messy and complicated. The public is not getting
Some respondents said an emphasis on male news values in coverage kept them
from reporting news they believed was important. FJ14 said she became discouraged
because she wanted to change the world through her reporting and realized that would not
happen. As an Asian American, she had wanted to explain the Vietnamese community in
depth to newspaper readers, but quickly learned, I was never going to write the kinds of
stories I wanted. They werent interested in in-depth psychological stories; they were
interested in quick-hit gang stories. FJ16 said the most difficult aspect of reporting was
that you view the world in black and white terms. There is always someone to blame. I
was always being asked to find fault. FJ8 noted that women generally see more detail
and complexity in stories than men. There is less nuance in the news, and women are
very good at nuance and gray areas. I think it becomes more cut and dry with men,
13
particularly white, middle-class suburban men. FJ3 said bluntly: The news is very
Mentoring, or the lack thereof, was a problem for several of the respondents. FJ17
noted that at her newspaper, I saw young, hungry women and nobody was there to help
them. I felt I had to prove myself all over again. As a young woman, that could push you
out. I think it might be easier for young men. FJ9 said women who worked at the higher
levels at her newspaper did not reach out to help their counterparts in lower positions.
She attributed this to behavior learned on elementary school playgrounds, where more
popular girls shunned less popular ones. Alpha females have not helped lesser-ranking
females. They oppress them. FJ15 said, Women are really abysmal mentors of other
women. I dont know what is going on there. Women need to take a role in mentoring
other women.
Discussion
Many of the women interviewed for this study perceived themselves as members
of a secondary class in their newsrooms. The reasons were many: lack of opportunity,
low salary, unwillingness by management to offer flexible work schedules. But in the
view of the women interviewed for this study, they all added up to much the same thing:
Many women in newsrooms are considered inferior to their male co-workers. Another
detrimental factor was the tendency of many male managers to bond with young male
colleagues and help them move up in the business, while young female employees did
not receive the same encouragement. Several of the women interviewed said female
managers also failed to encourage them, which they found disheartening because they
14
had hoped other women would act as mentors and help them deal with male-dominated
newsrooms.
Many respondents reported that their jobs did not live up to expectations. They
studied journalism because they enjoyed writing, talking to people and researching
information. But eventually, the demands of newsroom jobs became grinds they no
longer wanted, particularly considering the low pay. Several of the women said the work
was no longer meaningful, in part because their definitions of news differed from those of
male managers, similar to Van Zoonens concept of a gendered nature of news. For
example, FJ8 noted that news tends to reflect the interests of white, middle-aged, middle-
class men. Other women reported that editors and managers did not support the types of
stories they wanted to write because they saw news from a male perspective. Several
reported that editors wanted them to write reactive stories rather than looking in-depth
into issues they felt were important. They also felt that male editors did not allow them to
report news from a womens perspective that might allow different approaches than
traditional news values dictate. Paula Skidmore has noted a structured inequality in the
news process in which women journalists are made to feel that their concernsare not
Many of the respondents in our study left journalism for fields that employ
writing, interviewing and other skills they developed as journalists. These included
advertising, public relations, law, teaching secondary school and teaching college.
Respondents said these fields allowed them to work more regular hours than newsroom
jobs. It is worth noting that two of the professions, public relations and secondary school
15
teaching, are dominated by women, while three others, advertising, law and college
This study sought to uncover some of the reasons why women who graduated
with degrees in journalism eventually left full-time journalism jobs. This study provides a
window into the experiences and observations of 17 women who excelled in journalism
school but found the real world of journalism discouraging and unable or unwilling to
accommodate their needs. The women interviewed in this study left their jobs for various
reasons but certain themes resonated, including failure of the organization to provide
schedule flexibility, a focus on male news values, low pay, and lack of mentoring or
support from managers. The women in this study perceived that they were part of a
subordinate class at the male-dominated news organizations where they worked. Their
accommodate their needs, wants or desires. This was particularly discouraging for young
journalists who entered the profession with high expectations. Women who in college had
decided to go into journalism to change the world found they could not change the male-
Certainly some male journalists encounter these problems, but young men are not
leaving the business in the same numbers as young women. Some married women might
have more flexibility than unmarried women to leave jobs, especially if their husbands
have well-paying jobs. The unmarried women in this study expressed particular
16
the job. They left newsrooms for positions that offered better pay, more flexible schedules
broader audience and stay healthy financially, they must change their business strategies.
One way to do this is to appeal to more female readers. Female journalists might have a
better understanding of what it takes to reach these readers. For this reason alone,
The problems cited by the women interviewed here: lack of flexibility, low pay,
failure to provide mentoring and an emphasis on male news interests, can be addressed
like job sharing, part-time work, telecommuting and on-site day care to accommodate
families. They can provide equitable pay and mentoring programs. They can allow
women freedom to write about topics they think are interesting and important. These
changes will not be easy. They will require newsroom managers to rethink many of their
fundamental approaches. But these changes are necessary if newspaper companies want
female graduates face in newsrooms so they can help prepare their students. News
educators must inform them of the realities. With knowledge, female students can arm
themselves to face potential obstacles and male students can better understand female
colleagues needs. In our own classrooms, we intend to employ new curriculum elements,
17
including information on sex discrimination and the masculine natures of many
suggest young women seek out mentors, inform about balancing family and work
responsibilities and employ other elements we learned from this study. We hope other
This study has limitations. First, 17 subjects is a relatively small study sample.
Indeed, it is possible the 17 women in this study are simply a group of disgruntled
journalists who didnt like their jobs. Second, the pool of respondents could have been
more diverse. The interview subjects were primarily Caucasian. Four were Asian, and one
was black. None was Hispanic or Native American. In the future, researchers could cast a
wider net and obtain a larger sample by employing a survey method. Third, this study
looked only at women who had quit full-time jobs in newsrooms, not at women who
stayed in newsrooms; the latter group might have provided differing perspectives.
However, a study that did just that came to strikingly similar conclusions.37 Walsh-
Childers, Chance and Herzog surveyed 277 female reporters, editors and graphic artists at
120 small, medium and large newspapers. One in four of the women journalists said
discrimination was a significant or very serious problem. The toll was staggering. Taken
together, the costs of list or burned-out employees, wasted talent, lost readers, and, in
some cases, the legal fees and other costs associated with sex discrimination lawsuits
increasingly obvious that sex discrimination is a cost newspapers can no longer afford.38
Although the Walsh-Childers et al. study was published a decade ago, in 1996, the results
18
of our study suggest that many newsroom managers have yet to grasp the impact of sex
discrimination.
Notes
19
1
Lee B. Becker, Tudor Vlad, Amy Jo Coffey and Maria Tucker, Enrollment Growth Rate Slows; Fields Focus on
Undergraduate Education at Odds with University Setting, Journalism and Mass Communication Educator 60, no. 3
(autumn 2005): 286-314.
2
ASNE annual survey, 2005, http://www.asne.org (16 April 2005).
3
David Weaver, Randal Beam, Bonnie Brownlee, Paul S. Voakes, G. Cleveland Wilhoit, The American Journalist Survey,
2003, <www.poynter.org> (18 July 2005).
4
Weaver, Bean, Brownlee, Voakes and Wilhoit, The American Journalist Survey.
5
Weaver, Bean, Brownlee, Voakes and Wilhoit, The American Journalist Survey.
6
Lee B Becker, Tudor Vlad, Heidi Hennink-Kaminski, and Amy Jo Coffey, 2003-2004 Enrollment Report: Growth in Field
Keeps Up with Trend, Journalism & Mass Communication Editor 59, no. 3 (autumn 2004): 289.
7
Becker, Vlad, Hennick-Kaminski and Coffey, 2003-2004 Enrollment Report, 289.
8
Public Relations Society of America, press release on diversity survey, www.prsa.org (3 May 2005).
9
Lee B. Becker, Tudor Vlad, Jisu Huh and Nancy A. Mace, Gender equity elusive, surveys show, FreedomForum.org, 15
December 2003, <www..freedomforum.org> (2 May 2005).
10
Kim Walsh-Childers, Jean Chance and Kristin Herzog, Women journalists report discrimination in newsrooms,
Newspaper Research Journal 17, nos. 3-4 (1996): 86-8
11
U.S. Census Bureau, Median Earnings in the Past 12 Months (In 2004 Inflation-Adjusted Dollars) of Workers by Sex and
Womens Earnings as a Percentage of Mens Earnings by Selected Characteristics,
http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=D&-qr_name=ACS_2004_EST_G00_S2002&-
ds_name=D&-_lang=en (1 March 2006).
12
U.S. Census Bureau, Median Earnings in the Past 12 Months.
13
Mary Arnold Hemlinger and Cynthia C. Linton, Women in Newspapers 2002: Still Fighting an Uphill Battle, Media
Management Center at Northwestern University (Evanston, Ill.: Media Management Center, 2002), 27.
14
Helen McEwen, Pia Orrenius and Mark Wynne, Opting Out of Work: Whats Behind the Decline in Labor Force
Participation, Southwest Economy 6, November/December 2005.
15
McEwen, Orrenius and Wynne, Opting Out of Work.
16
ASNE annual survey, 2005.
17
Mary Arnold and Marlene Lozada Hendrickson, Women In Newspapers 2003: Challenging the Status Quo, Media
Management Center at Northwestern University (Evanston, Ill.: Media Management Center, 2003), 13.
18
Bob Papper, Running in Place: Minorities and Women in television see little change, while minorities fare worse in
radio, Radio-Television News Directors Association, Communicator (July/August 2005): 28.
19
Joe Strupp, More Women Become Newspaper Publishers, Editor & Publisher, 7 November 2003,
<http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=2030399> (1 March 2006).
20
Strupp, More Women Become Newspaper Publishers.
21
Catalyst, Women Take Care, Men Take Charge: Stereotyping of U.S. Business Leaders Exposed www.Catalyst.org.
(1 March 2006).
22
Cheryl Hall, Glass ceiling? More like steel, The Dallas Morning News, 19 February 2006, p. 1D.
23
Angel Kwolek-Folland, Incorporating Women: A History of Women & Business in the United States. (New York:
Palgrave, 1998, 2002), 203-205.
24
Kwolek-Folland, Incorporating Women, 203-205.
25
Paul Farhi, Under Siege, American Journalism Review 28, no. 1 (February/March 2006): 26-31.
26
Josephine Donovan, Feminist Theory: The Intellectual Traditions of American Feminism (New York: Continuum, 1992),
187-190.
27
Linda Steiner, Newsroom Accounts of Power at Work, in Cynthia Carter, Gill Branston and Stuart Allen, eds. News,
Gender and Power (London and New York: Routledge, 1998), 146-159.
28
Lisbet Van Zoonen, One of the Girls? The Changing Gender of Journalism, in Cynthia Carter, Gill Branston and Stuart
Allen, eds. News, Gender and Power (London and New York: Routledge, 1998), 36.
29
Van Zoonen, One of the Girls? 36.
30
Steiner, Newsroom Accounts of Power at Work, 158; Van Zoonen, One of the Girls? 36-37.
31
Paula Skidmore, Gender and the Agenda, in Cynthia Carter, Gill Branston and Stuart Allen, eds. News, Gender and
Power (London and New York: Routledge, 1998), 207-209.
32
Thomas R. Lindlof, Qualitative Communication Research Methods (Thousand Oaks, Calif.: Sage Publications, 1995),
163-196.
33
Lindlof, Qualitative Communication Research Methods, 164.
34
Lindlof, Qualitative Communication Research Methods, 127-128.
35
Lindlof, Qualitative Communication Research Methods, 197-243.
36
Skidmore, Gender and the Agenda, 205, 209.
37
Walsh-Childers, Chance and Herzog, Women Journalists Report Discrimination in Newsrooms, 68-87.
38
Walsh-Childers, Chance and Herzog, Women Journalists Report Discrimination in Newsrooms, 86.