Mapili, Pamela April M.

BSAccountancy
Business Policy

ACTIVITY no. 2 JOHN GOKONGWEI and UNIVERSAL ROBINA CORPORATION

1. Trace URCs success story. What are the factors that contributed to
its success?

The investment of Gokongwe's on his product in order for him to succeed is that he
has heart in everything he do. He strive for consistence in developing his product.
this result the customer pa tronize the products and services he offers. Gokongwei
used the 4p's. Product with reasonable price and quality, knowing the place where
to introduce the product and promotion. Even there are many boundaries to concur
with, he still push hims elf to produce his products.

2. Analyze the growing market base in Asia. How did Gokongwei take
advantage of it?

Gokongwei offer quality products in a cheaper price to his target customers beca
use he knows that customers will give them benefits in availing the products and
services. He consider innovation to the product for him to gain more and loyal
customers.

3. Based on John Gokongweis words of wisdom, how can the

Philippines compete globally?

"Don't be afraid to take on the big boys". this is one of Gokongwei words of wis dom
that awakes me. as a part of the filipino race. our passion on what we do is our edge
from the other nations. passion that push us not to be contented on what we have.
To find rooms for improvement for our skills and tale nts. we must aware ourselves
of the weakness of others. As Gokongwei said, "Every weakness is our opportunity".

4. Are there hindrances for the Philippines inability to have its own
global brand. Explain.

es, because dominant of our population does not trust the quality of our own lo cal
products. They often prefer to buy imported products. if only filipino realize of the
benefits they can give to our country in patronizing the local brands, it would be
known to other. Especially from other countries. By th is, we can now compete with
imported products.
 5. Identify Gokongweis entrepreneurial traits which made him
successful.

Gokongwei's entrepreneurial traits which made him successful are his determinati
on and passion. He managed to overcome all the hindrances he encounter during
the time he start his business i n the market.

6. Make a research on the acquisition of Sun Cellular by PLDT. Make

your comments

un Cellular has become a large player in terms of postpaid subscribers and was the
first to propose the unlimited texts and calls. With regard to these, the PLDT which
is the largest company in the country acquired shares with Sun cellular ad at the
same time, but at the same time, it has its ownership in SMART and TnT. I think,
PLDT acquired Sun Cellular in order to Smart will be remain in the trac k to beat
Globe Telecom, no other hindrances to think. Since, PLDT is the majority holder,
they now have the finan cial control and influence over the Sun Cellular.

7. Is Gokongweis move a strategic one, with Sun being number 3 in

the telecommunications industry?

Yes, because without his idea of offering unlimited text & call by Sun Cellular,
It may not be on the top 3 in the Telecommunication industry. They gain more
customers and patronize its product