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SUMMARY
1.0 Executive Summary
Fleur Manicure and Pedicure Service Online provide services for beauty care. Our main
objectives are to become the best manicure and pedicure services through online that give the
best services in Klang Valley. This service are plan to distinguishing itself from other
competitors and provide a good quality services because we have our design for designing
customer nails and we also willing to have our own page for customer create their own
design. We also make this service through online. Our companies will be a superior beauty
services that located in one of the most well know business centre in Bangsar. We choose
Bangsar because it located near with shopping mall, office building either government or
private sectors. So, mostly we target the people around there to get our great services and
enjoy our treatment. In addition, it will release their tension through our service and
treatment. The location also strategic for our team to go customers house in area Klang
Valley. Fleur Manicure and Pedicure Service Online well operate seven day a week under
experience management headed by our general manager Miss Nur Zafirah Binti Abdul
Murad. The company use an organizational structure base on function in organization. The
firm well have administration manager, marketing manager, operational manager and
financial manager. This structure creates, so our company have functional specialties to
perform the task. This document will show the needs that Fleur Manicure and Pedicure
Service Online need for a business to operate and change for success in area Klang Valley.
Anticipated financing is RM 10,000 for the total set up cost RM 150,000 with the RM 4917
to be use as operating budget in the first month. This financing will help to ensure that a
timely to start the business in order to take the advantage of our coming services outside from
Klang Valley. Repayment of the financing will be through cash flow of the business on a
scheduled basis. Estimated that Fleur Manicure and Pedicure Service Online will get the total
profit as much as RM 512,000 during the first year and will increase during the following
three years. Our primaries go office business to provide a service to the customers. Hence,
pricing will be set base on the objectives to get the reasonable profit and to ensure customer
to continue having our services in the future. Lastly, we emphasize to be place on friendly
services that will know only meet customers but exceed customers expectation.
COMPANY
BACKGROUND
2.1 Business/Company background
GENERAL MANAGER
Permanent address of the company : 2, Jalan Telawi 1, Bangsar Baru, 59100 Kuala Lumpur.
Permanent address of the company : 2, Jalan Telawi 1, Bangsar Baru, 59100 Kuala Lumpur.
Permanent address of the company : 2, Jalan Telawi 1, Bangsar Baru, 59100 Kuala Lumpur.
Age : 25
Permanent address of the company : 2, Jalan Telawi 1, Bangsar Baru, 59100 Kuala Lumpur.
Permanent address of the company : 2, Jalan Telawi 1, Bangsar Baru, 59100 Kuala Lumpur.
VISION
Our vision is provide manicure and pedicure home services with affordable prices.
MISSION
To ensure that each customer receives prompt, professional, friendly and courteous
OBJECTIVES
To have every customer who comes through our doors leave impressed and feel fresh
by our services.
price.
To maintain a clean, comfortable and well maintained premise for our customers and
staff.
2.2 BUSINESS GOALS OF THE PROJECT
Nature of business
The main ideas for this business are because nowadays people are
busy working and no time to taking care of their nails especially go
to spa for manicure and pedicure. It will give advantage to our
company because we provide home services for manicure and
pedicure and customer also can contact us directly or through online
website.
Location of business
future plans for this business is to expand our services and open
more branches in Malaysia. Besides that, we also hope that we can
get full support from government and non-government associations
to make our service well-known in future. The most important, we
will try to maintain the price of our service and also want to have
our own academy training to train people how great to do manicure
and pedicure by their own and how to generate the income by doing
manicure and pedicure home services through direct and online.
2.3
GENERAL MANAGER
NUR ZAFIRAH BT ABDUL MURAD
MANAGEMENT PROFILE
Our management structure is based on function. Below is the organizational structure in our
business.
ADMINISTRATIVE FINANCIAL
EXECUTIVE EXECUTIVE
The table below shows the list of administrative equipment. There are important to facilitate
TOTAL COST
ITEMS QUANTITIY PRICE/UNIT (RM)
(RM)
Office Furniture
3 sets 250.00 750.00
- File rack
1 set 300.00 300.00
- Fans
- Telephone And
1 set 110.00 150.00
Fax Machine
- Chairs
5 sets 20.00 100.00
Office Equipment
TOTAL 13,300.00
ADMINISTRATIVE BUDGET
All costs under every section of the business plan will be summarized under the relevant
section. We have divided it into 3 major categories: fixed asset expenses, monthly expenses
Administrative
13,300
equipment
Registration and
200.00
Licences
Fleur Manicure and Pedicure is a company which run a business that serve a service. Firstly,
we have identified that nowadays people getting busy until they cannot think about their nail
cares. Our market research involved asking 40 people in the centre of Bangsar a series of
questions relating to our business idea. This includes both, people who have a time to go to
mani-padi shop and those who dont. This is to ensure we get a broad and diverse range of
views relating to our business. We also tried to question different types of workers. Again,
this is to ensure we get a broad range of opinions when carrying out our market research. Our
market research has shown that 60% of the worker has no time to take care of their nail.
Since, we found that percentage of beauty care serve mani-pedi service through home to
home is low, so we come out with idea to make home service. We believe that people will
interesting with our products because of the services that will provided.
Our market segmentation for working people who are value time and our
market also concentrating designed for those that need a fast and easy service. Besides
that, our application also based on what people needs and to ensure customer health.
Our company using total target approach, this means that for our company
everyone is a potential customer, as they have similar needs and wants. Based on the
demographic segmentation, our company are targeting to market our services based
on 18 to 50 years old. On top of that, on the topic of nationality segmentation, our
company targets are all women and working people in Malaysia. Other than that,
based on social class, our company target is customer that has middle high income. In
addition, according to geographic segmentation, our company is targeting the
customer that live in middle and elite town such as Kuala Lumpur, Subang Jaya,
Damansara, and many more. Furthermore, based on behaviour segmentation, our
company was target customer that like to appliance based on their own benefits as a
user of this applications. The market size focuses on Malaysian especially women.
Population in Malaysia is estimated women are more than man that are needed
services of Manicure and Pedicure. This will provide a total gross monthly income
increase every year for our business.
Our company has provided the best service for our customer. There is so many benefits that
our customer can get which is they can contact us through call or they can make an
appointment just through our online web page. For our value proposition, we really want to
help our customer to make their way getting easy. So we come up with home service mani-
pedi.
For business prospering, our business get cooperation from Elianto. They agreed with our
term and condition, so they are our supplier.
Besides that, it is very important for Fleur Manicure & Pedicure Online to
identify our competitors. Competitors refer to other businesses that offer similar
products or services.
Strength
Uses modelling concepts to scanning information about business, data, and processes.
Increases reusability of components.
High modularization achieves a more flexible and maintainable system.
Quick initial reviews occur.
Encourages customer feedback.
Weaknesses
It can give a false impression of progress to users.
People are going to be the weak link in any security solution. We will make
sure our employees all understand the risks of mobile device use, know how to
identify secure and unsecure hot spots, and know what to look for in
fraudulent and malicious web sites, emails, and apps.
Opportunity
Technology is understood.
New version of an existing product.
Porting an existing product to a new platform.
Helpful for developing similar type of software.
Excellent choice for systems requiring high reliability.
All requirements are known up-front.
Solution and technology are known.
Threat
Mobile security threats
Fleur Manicure & Pedicure Online needs to invest in a good platform that not
only provides protection against malware and phishing attacks but also
provide data protection. Solutions with data-loss prevention (DLP) technology
can be an effective way to control against files falling into wrong hands. VPN
capabilities can also help in securing and safeguarding data in transit. This can
be a good addition to the mobile security suite as it is necessary for mobile
business applications that pass sensitive and proprietary data between
themselves and corporate networks.
Fleur Manicure and Pedicure announced Seasonality as a key beauty trend. While the
calendar often shifts diets towards seasonal produce, Fleur research has found that the
seasons too are now defining beauty regimens around the world. Rather than simply using the
change of seasons as a reason to introduce colour stories or scents, beauty manufacturers are
increasingly introducing innovative products that offer through emotional effects of specific
weather conditions.
Furthermore, there are strong demands for mani-pedi launches that tap into the seasonality
trend, with 30 percent of Malaysian consumers claiming they would pay more for products to
protect their nail from damage. They claim to get the best service with affordable price.
Tools to measure marketing effectiveness is firstly our company will look through customer
response. Customer response in all its varied forms can help us to determine what type of
reactions of our marketing creates. Surveys online and in person, general customer service
feedback and online commentary can all reveal what our customers think of your marketing
and which campaigns have the greatest impact. Simple questions like "How did you find out
about our seasonal sale?" can reveal which initiatives are reaching the customer and which
market segments are making purchases. Secondly, we use sales number to check our
marketing effectiveness. By sales number, we can see how many percentage that our sales
grow. Other than that, we can deduce that our current marketing plan is having some sort of
positive effect. Lastly, know our target audience which is talk directly to our specific target
market
Our company long term goals after 5 years can be measure by using SMART
principle which are Specific, Measurable, Achievable, Realistic and Time bound. We also
want to give the very best quality, durability and good satisfaction to our customers which in
line with the objective and goals of our company. Other than that, we also want to make our
company being a well-known company and expand our business to international level.
Product
Our product is more to online services. We provide services in manicure and pedicure to
customers. By using sophisticated technology, we are able to allocate available resources and
produce our product efficiently. To maintain the effectiveness of services, there are several
rules that have to be followed by labours. The inspections also be implemented to ensure all
the labours have followed the rules. In the other side; we are strictly concern about
cleanliness environment during serve the services to the customer. It is to maintain health of
the customers. Furthermore, hygiene environment is one of our ethic rules while running our
business and we are committed to promote and attract our customers loyalty towards our
product. From that, we try to give services of manicure and pedicure through online. By
online, it can help our customers from having heavy traffic jammed and save their time to
come and get this service.
Place
Location for our business to serve the services through online and home service is around
Klang Valley. This place is located in the middle of Kuala Lumpur. Since our product is more
to online services, the customers need to make appointment first thru our website which is
they can choose the package and service that we provide before they can make a payment.
Price
In order to get the service, customer must pay a certain amount. That amount is called as
price. In setting our services price, we are using competition based on pricing concept and
making a comparison of quality offered. The price of our service in manicure and pedicure is
amount to RM150 to RM250 per services. The price is reasonable and affordable for every
customer from teenagers until working people. The total price are include service of polishing
or cleaning nail, nail colouring, and also charge of transportation to go to customer house for
every services provided. The customers also able to request their own design for service of
nail colouring, then the customer need to add on RM10 per design.
Promotion
Promotion is any coordinated effort taken to supplement the product, price and place
strategies in order to achieve marketing objectives. In Fleur Manicure & Pedicure, we make
promotion by using broacher, media social like Facebook and Instagram. Our business also
provide member card to the customer to ensure the customer enjoyed and satisfied with our
service. Other than that, we also make advertising through radio, newspaper, magazine and
billboard. We also open our own booth in event such as fashion show, beauty carnival and
many more. This help our customer get the information wisely and can promote our services.
OPERATION
PLAN
License
For applicants who want to open a beauty care shop , we are required to apply for a business
license and we have applied for a business license in accordance with the conditions laid
down by the Dewan Bandaraya Kuala Lumpur (DBKL). The business license would be
approve immediately right after application been made. Purpose of business licenses is to
ensure the applicants meet below condition is cleanliness of the business premises. It must
have a license if you want to start a business. To ensure that our customers can license
recognized.
However, a complete documents required by the Dewan Bandaraya Kuala Lumpur (DBKL)
should be attach along with the license application form such as business certificate of
registration, copy of location plan, advertising license application, applicants image and copy
Permits
For our business, we do not need any permit application because we only recruit
Malaysian workers only and do not employ foreign workers for our business.
Regulations.
To start a business, there are some laws that must be followed such as clean nail material and
We choose the right location for the business because a strategic location can contribute to the
success of our business. The wrong choice of location can cost lower sales and higher
operational cost. The chosen of the location is depends in several factors. A good location will
influence product selling because it will determine competitors, price and needs by the
customer. The reason why we choose this location because complete basic facilities such as
water, telephone, electricity and parking lot. Site of big business and close to city center.
Rent of premise
The rental of this premise affordable because the location is strategic that make us
interested to choose the locations. We are paying RM 9000.00 per month and RM1500.00
This is the most factors why we choose this location, it is because there are close to the city
4.3 EQUIPMENT
This is the list of operation equipment. They are important to facilitate our layout planning
50.00 10 500.00
Nail Electric Nail
Polisher
Nail sticker 5.00 50 (per month) 250.00
Nail colouring 7.00 50 (per month) 350.00
Nail designing 7.00 50 (per month) 350.00
Nail polish 7.00 50 (per month) 350.00
Sofa 1500.00 3 4500.00
Total =19930.00
Get customer from online use our own media social such as
Facebook or Instagram
Operation
Transportation
Inspection
Delay
Storage
EPF
NO.OF MONTHLY SOSCO AMOUNT
POSITIONS CONTRIBUTION
STAFF SALARY (RM) (2%) (RM) (RM)
(13%) (RM)
ii OPERATION BUDGET
Upkeep Motor
20 000.00
Vehicle
Rental 9000.00
Utilities 1500.00
i COMPETITOR
We do an innovation that is we are doing a home to home service where we would attend to
your pedicure and manicure needs; massages and waxing included. There is a high demand
for nail spas in Malaysia as there are many nail spas coming up; but all of them are non-
mobile, making us a unique nail spa. No more getting stuck in traffic, no more having to get
dressed to impress.. you could be in your plain cloths, sitting back.. watching tE.. in the
comfort of your own space while our team work OUR magic on YOU!
Our company faced problems when our products are received from the supplier where
damaged. Besides that, some customers make a last minute cancellation.
MANAGEMENT
PLAN
MANAGEMENT
Fleur have 5 Head of Director which is Nur Zafirah as General Manager, Nur Azzey
Shazwani as Administrator Manager, Khairah Bosran as Marketing Manager, Nadia Azman
as Operational Manager and Nurul Adira as Financial manager. We also hired 6 workers to
serve customers who come to our shop that located at Bangsar, Klang Valley. We choose
Klang Valley because as we know here has a lot of people and its very suitable with our
target market which is we target the busy people that have no time to pamper their self.
We target our business will increase after 2 years operating. They will have their own
job which is we will separate them into 4 parts. First part will be cleaning part, second part
will be massage part, and lastly third part is colouring and designing. Another part is
receptionist which is they will key in the information from customers who come to our shop
and also customers who just call us to get the service.
Salary for staffs is RM 1,200 and will increase from year to year based on their
professionalism and also the attitude. The benefit that they will get from working with us is
the speciality and discount to having any service from our service. They just need to pay half
from the original price using their staff purchase. Our company also will send our workers to
training after 4 month contract and then continued to be a permanent staff. This is for
expanding their knowledge and improving their skills on designing. That was our
management planning for Fleur Manicure and Pedicure future.
FINANCIAL
PLAN
Pro-Forma Cash Flow Statement
Net Profit Before Tax 705 470 888 977.75 932 896.43
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Non Current Assets
Furniture 3088 2316 1544
Machinery & Equipment 21 720 16 290 10 860
Van Vehicle 16 000 12 000 8 000
Current Assets
185
479 534.92 683 607.63
Inventor of raw materials 179.96
595 1 196 1 931
Cash 482.04 306.83 332.55
1 706 2 635
821 470
Total Assets 447.75 344.18
Owners' Equity
Capital 100 000 100 000 100 000
1 594 2 527
705 470
Accumulated Profit 447.75 344.18
As a new company set up, we have a target of its own. For the next three years after
operation this company on Manicure and Pedicure Online, our business was raised that we
will try to expand this service to many places such as Selangor, Perak and Negeri Sembilan.
Therefore, we need to add more employees to give service of manicure and pedicure to
customers in order to maintain the quality and quantity of services. In addition, we try to
provide training to employees to ensure employees can give the best service and customer
satisfaction with the service. It can also provide employment opportunities to people in need.
For the next five years, our company will expand more branches throughout Malaysia.
Furthermore we also added more services such as Sauna, beauty treatments and slimming
services. Customers can still book through online services and prices remained even this
service already served for five years along. Although the price was maintained, customers can
enjoy various benefits and discounts, especially for those had join membership. For the fifth
year and above, our company will increase more customers for each month by increase
advertising and introduce these services more widely and every gender may try this services.
CONCLUSION
It is not easy to start a business. We need to find that variety of information about
what service we want to produce, whether the service will give profit or loss. Besides that we
should take serious about our investor, supplier, competitor and many else to make sure our
operational later will be smoothly.
Furthermore, we should know the financial strategies that we should choose for our
business. Without a good strategy of planning, organizing, leading and controlling the
operation cannot operate smoothly.
So, we should make sure our client can accepted our service and make our services
one of the best they can find. For that, we will try make sure that our quality of the service
will be the best in future.