CERTIFICATE

This is to certify that summer project report titled To study the scope and opportunity for
Berger paint Ltd. In Gurugram city is an original work carried out by Mr. Dayadheesh
Tripathi, a student of MBA 3rd Semester of QUANTUM SCHOOL OF BUSINESS,
ROORKEE (2015-2017)

This report has been submitted in the partial fulfillment of award of MASTER OF
BUSINESS ADMINISTRATION.

(Signature)
(Signature)
INTERNAL GUIDE H.O.D

1
 CONTENTS

Certificate 2

Acknowledgement 3

Executive Summary 4

Objectives of the study 5

Chapter 1: Company Profile 6-34

Chapter 2: About the Topic 35-43

Chapter 3: Research Methodology 44-48

a. Primary Data : Sampling Design

a) Sample area
b) Sample Size
c) Sample Unit
d) Sampling Technique
e) Sampling instrument
b. Secondary Data

Chapter 4: Observations& Findings 49-61

Chapter 5: Recommendations 62-63

Chapter 6: Limitations and Scope of Study 64-66

References 67-68

Annexure 69-73

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 ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was fortunate enough to get support
from a large number of people to whom I shall always remain grateful.

I would like to record my gratitude to Berger Paint Ltd. Company for allowing me to
undertake this project.

I take this opportunity to thank Mr. Vipul Agrawal (Depot Manger of Gurugram) for
providing us an opportunity to work for Berger Paint Ltd. Company.

I am also desirous of placing on record profound indebtedness to Mr. Puspender Singh

(Professor) of Quantum School of Business for the valuable advice, guidance precious time
and support that he offered.

I would be failing in my duty if do not acknowledge the gratitude to Director of Quantum

School of Business, who motivated us a lot in carrying out this project.

Last but not least, I would also like to thank all the respondent for giving us their precious
time and relevant information and experience, as and when required without which this
project would not have been possible.

Dayadheesh Tripathi

Date:

3
 Executive Summary

The purpose of this project titled To study the scope and opportunity for Berger paint
Ltd. In Gurugram city of BERGER PAINTS INDIA LIMITED The first part of the
study includes interviewing existing Dealer and taking some of their personal details like
Address, Phone No and Visiting card and also necessary information like the volume (in
terms of liter) of different brands of paints they are dealing with, their turnover (in quantity),
are they exclusively working for Berger are not.

These data which has been collected through the interview has helped in deriving many
conclusions regarding the market share of each paint category, category of the dealers with
respect to the volume of purchase they make each month, whether they are dedicated to
Berger Paints or not, which other paints brands they are dealing, the reason for their deal etc.

A survey of the Interior Luxury Emulsion was made to get to know about the different types
of Luxury Emulsion Brands they are dealing with and the volume they sell in every month.
Informations regarding their total turnover in a month and also the brands that are preferred
by dealers. The monthly market share of Silk 12.36% and Easy Clean 35.60% in Faridabad
region.

Berger mostly earns its revenue through Enamels in decorative sector. Berger has vast
distribution network. Promotion and sales of Berger paints mostly increase during festive
seasons. On the basis of survey the major section of the revenue of Berger paints comes from
Interior paints. Berger is engaging themselves in dealer satisfaction program by offering
many lucrative schemes to them. These schemes will definitely serve the company to achieve
its goal.

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 OBJECTIVES

To know the scope of Berger Paint company in society

To know the satisfaction level of the societies toward Berger Paint

To know the reason for prefer Berger Paint

To know about the factor affect the preferences of the company

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CHAPTER - 1

6
 Brief Description

The Indian paint industry is over 100 years old. Its beginning can be traced back to the setting
up of a factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Until World War II, the
industry consisted of small producers and two foreign companies. After the war, the imports
stopped, which led to the setting up of manufacturing facilities by local entrepreneurs. Still,
the foreign companies continued to dominate the market. Initially British paint companies
such as Goodlass Walls (now Goodlass Nerolac), ICI, British Paints (now Berger Paints),
Jenson & Nicholson and Blundell & Eomite dominated the market.

There are now twelve players in the organized sector of India's paint and coatings market and
over 2,000 in the unorganized sector. In 2003-04, the organized sector held 70% share of the
approximately $1.5 billion (Rs 6,800 crore) industry, while the balance was made up of the
unorganized units.

The major players are Asian Paints, Goodlass Nerolac, Berger, ICI and Shalimar. Recently,
world leaders like Akzo Nobel, PPG, DuPont and BASF have set up base in India with
product ranges such as auto refinishes, powder coatings and industrial coatings. Kansai Paints
of Japan, which entered into collaboration with Goodlass Nerolac in 1984, is now the holding
company for Goodlass Nerolac with 64.52%equity holding. PPG has a joint venture with
Asian Paints to manufacture industrial coatings. Jenson & Nicholson and Snowcem India are
no longer active players because of dwindling sales in recent years.

The Indian paint industry has two main market segments-industrial and decorative paints.
While industrial paints are used for protection against corrosion and rust on steel structures,
vehicles, white goods and appliances, decorative paints are used in protecting valuable assets
like buildings.

The Indian decorative business has a share of approximately 77% in total sales. In foreign
countries 50-70% of the business is from the industrial segment.

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The paint industry volume in India has been growing at 15% per annum for quite some years
now. As far as the future growth prospects are concerned the industry is expected to grow at
12- 13% annually over the next five years. FY11 was challenging year for industry as a whole
due to subdued demand across key sector and rising inflation.

Presently, the growth of the Indian paint industry is being witnessed from new demand
pockets, especially in Tier-II and Tier-III cities, thus, signaling the growing acceptance of
quality products among the masses. The growing popularity of quality paints and increasing
income levels of people residing in Tier-II and Tier-III cities have pushed the growth in
premium paint market of Indian decorative paint industry.

The report further classifies decorative paint market by product class which includes
premium paints, mid-tier paints and economy paints. It provides market forecast till 2014-15
of each of this segment.

As with other fields, some challenges also exists in this promising sector that can affect the
growth trajectory of the paint industry, if not handled accordingly. For instance, the industry
is highly raw material-intensive and any fluctuation in the availability of raw material leads to
substantial price fluctuation in paint production costs. Thus comprehensive analysis of raw
material paint market is also included in the report mainly focusing on its major segments
such as pigments, solvents, binders and additives. Our team provides the overall raw material
paint market as well as its segments market forecast till 2014-15.

Further, our report provides extensive information on the emerging market trends and drivers
along with regulatory initiatives, which are collectively uplifting the industry outlook of
India. It also provides insights on paint export and import market, along with a brief overview
of the prominent industry players to provide a balanced research outlook of the industry. The
research also foresees immense opportunities for various domestic and international players
in this segment. Overall, our report presents a comprehensive and complete analysis of the
Indian paint industry, which will prove decisive for intending clients.

8
 Indian paint Industry 1.2

INDIAN PAINT
INDUSTRY

DECORATIVE INDUSTRIAL
SEGMENT (70%) SEGMENT (30%)

PREMIUM CONSUMER
MEDIUM RANGE DISTEMPER AUTOMOTIVE
RANGE (HIGH DURABLES
(ENAMEL RANGE (LOW SECTOR (2/3rd
END ACRELYC MARINE PAINTS
PAINTS) END PAINTS) SHARE)
EMULSION OTHERS OEMs

METROS AND SUB URBAN AND

SMALL CITIES
LARGE CITIES RURAL AREA

9
 Drivers to the growth of the Paint Industry

Increasing level of income and education: - The proportion of young population

along with increasing disposable income is leading to a change in consumer habits.
The Indian economy is shifting from a saving economy to a spending economy. With
more income at their disposal, people are now ready to pay for better products and
paints is no exception.

Increasing Urbanization: - Urbanization is leading to a shift from temporary house

to permanent houses. Urban houses are well- designed in its interior as well as
exterior aspect. This calls for more houses being painted using medium and premium
paints. For urban house interior design is becoming a fashion statement and a lot of
paint is used to decorate the interiors. Urbanization also brings more nuclear families.
More nuclear families mean more number of house even for the existing population
the further driving the demand.

Increasing share of organized sector: - Decrease in taxes on key raw materials will
improves the position of the organized players. The organized sector is expanding its
distribution network and adopting the installation timing machine at retail outlet. The
unorganized player are not in position to offer such facility as its comparatively
capital intensive. Shift in use from distemper segment toward premier segment is also
shifting market share from the unorganized sector to the organized sector.

Increasing Penetration in the Rural Market: - Paints usage in rural area is

generally in the distemper segment, hence dominated by the unorganized player.
Demand in rural areas is dependent on agricultural, which is dependent on the
monsoon. With the development of irrigation facility, the dependence of agriculture
output on monsoon will be on decreasing trend Also, with modernization of
agriculture and accompanying development of rural India consumer preference are
expected to improve. These factor supported by increasing penetration of the paint
companies will help drive the demand for paints.

10
 Main Concerns of the paint industry

Cost of Raw material: - The cost of raw material is an important factor as the
industry is raw material intensive. Fluctuation in the prices of Titanium dioxide and
Petroleum directly affect the production cost. This is more of a concern for the
industrial segment as compared to the Decorative Segment, as it is comparatively
easier to pass on the costs in case of decorative paints. Also, a large portion of raw
material is imported, leaving the costs factor vulnerable to exchange rate fluctuation.

MNCs Entering the Indian paint industry: - The entry of established foreign player
in the Indian market may increase the competition among the player of the industry.
This may lead to price competition which may impact the profit margin of the
companies. As a result, the increase in volume growth may not equally reflect in the
profit growth for the companies.

Top Paints Brand In India

Kansai Nerolac Paints Ltd (formerly known as Good lass Nerolac Paints Ltd) is the
largest industrial paint and third largest decorative paint company of India based
in Mumbai. It is a subsidiary of Kansai Paint of Japan.
It is engaged in the industrial, automotive and powder coating business. It develops
and supplies paint systems used on the finishing lines of electrical components, cycle
material handling equipment, bus bodies, containers and furniture industries.

Kansai Nerolac Paints has 5 paint manufacturing plants and about 67 contract
manufacturers. The Nerolac owned plants are at:

1. Jainpur (Uttar Pradesh)

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 2. Bawal (Haryana)

3. Lote,Chiplun (Maharashtra)

4. Hosur (Tamil Nadu)

Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other
industry leaders such as E.I. Du-products.

The Mumbai-based company is the leader in the industrial paints segment with a market
share of over 40%.It is the third-largest player in the decorative paints segment with a
modest market share of 13%. Nearly 75% of the Indian paints industry consists of the
decorative segment

Kansai Nerolac Paints key products and brands includes the following:

Decorative Paints: Interior wall paints, Exterior wall paints, Wood surface paints and
Metals surface paints.

Automotive Coatings: Pre-Treatment Chemicals, Electrodepositing. Intermediate

Coats/Primer Surfaces, Topcoats, Clear Coats, Touch Up Paints, Auto Refinishing
Products, Heat Resistant Paints, and Underbody Paints & PVC Sealants & Rapgard
Transit Protection Films.

Berger Paints India: - Berger Paints is the second largest Paint Company in India
and a market leader in Industrial Paint for the past 45 years with a consistent track
record of being one of the fastest growing paint companies, quarter on quarter, for the
past few years. Headquartered at Kolkata has 10 manufacturing units and over 110
stock points. The company also has an international presence in 4 countries
Russia, Poland, Nepal and Bangladesh. With employee strength of over 2,800 and a
countrywide distribution network of 25,000+ dealers, Berger is established in the
sector with a varied portfolio of paints and tailor-made customer services.

In 1770, Louis Steinberger moved from Frankfurt to London to sell a Prussian blue
color, which was made using his own formula. He then changed his name to Lewis
Berger and by 1870 Berger Paints was selling 19 different pigments, including black
lead, sulphur, sealing wax and mustard. After the demise of Lewis Berger his sons
took over the business. Sherwin-Williams, an American company bought control of

12
 the company in the 1900s. By the 1940s Mr. Hadfield set up Hadfield's (India) Ltd., a
small paint company in Kolkata on 17 December 1923. Towards the end of 1947,
British Paints acquired Hadfield's (India) Ltd and thus British Paints (India) Ltd was
incorporated in the State of West Bengal.

In 1991 UB group sold the company to Kuldip Singh Dhingra(Chairman)

and Gurbachan Singh Dhingra (Vice Chairman) Mr. Subir Bose took over as
Managing Director on 1 July, 1994. Mr Bose retired on 30 June, 2012, handing over
the reign of the company to Mr. Abhijit Roy, who is the current Managing Director
and Chief Executive Officer.

Asian Paint Asian Paints is Indias leading paint company and Asias second largest
paint company, with a group turnover of Rs 155.34 billion. The group has an enviable
reputation in the corporate world for professionalism, fast track growth, and building
shareholder equity. Asian Paints operates in 19 countries and has 26 paint
manufacturing facilities in the world servicing consumers in over 65 countries.
Besides Asian Paints, the group operates around the world through its subsidiaries
Berger International Limited, Apco Coatings, SCIB Paints, Taubmans and Kadisco.

Asian Paints was included in Forbes Asias Fab 50 list of Companies in Asia Pacific
in 2011, 2012, 2013 and 2014. Forbes Global magazine USA ranked Asian Paints
among the 200 Best Small Companies in the World for 2002 and 2003 and presented
the 'Best under a Billion' award, to the company. Asian Paints is the only paint
company in the world to receive this recognition.

The company has come a long way since its small beginning in 1942. Four friends
who were willing to take on the worlds biggest, most famous paint companies
operating in India at that time set it up as a partnership firm. Over the course of 25
years, Asian Paints became a corporate force and India's leading paints company.
Driven by its strong consumer-focus and innovative spirit, the company has been the
market leader in paints since 1967. Today it is double the size of any other paint
company in India and manufactures wide range of paints for Decorative and Industrial
use.

In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall
Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many

13
 innovative concepts in the Indian paint industry like Color Worlds (Dealer Tinting
Systems), Home Solutions (painting solutions Service), Kids World (painting
solutions for kids room), Color Next (Prediction of Color Trends through in-depth
research), and Royale Play Special Effect Paints, just to name a few. It has also
introduced wall coverings under its portfolio.

Asian Paints has always been ahead when it comes to providing consumer
experience. It has set up Signature Stores in Mumbai, Delhi and Kolkata in India,
where consumers are educated on colors and how it can change their homes. The
company has also set up AP Homes a multi-category dcor store in Coimbatore
(Tamil Nadu, India) which offers dcor solutions across categories of paints, wall
papers, kitchen, bath fittings, sanitary ware, furnishings etc.

Asian Paints also operates through PPG Asian Paints Pvt Ltd (50:50 JV between
Asian Paints and PPG Inc., USA, one of the largest automotive coatings manufacturer
in the world) to service the increasing requirements of the Indian automotive coatings
market.

Imperial Chemical Industries (ICI): - ICI was a British chemical company and
was, for much of its history, the largest manufacturer in Britain. [1] It was formed by
the merger of leading British chemical companies in 1926. Its headquarters were
at Millbank in London, and it was a constituent of the FT 30 and later the FTSE 100
Indexes.

ICI made paints and specialty products, including food ingredients,

specialty polymers, electronic materials, fragrances and flavorings. It was acquired
by Akzo Nobel in 2008,[2] who immediately sold parts of ICI to Henkel, and
integrated ICI's remaining operations within its existing he company was founded in
December 1926 from the merger of four companies: Brunner Mond, Nobel
Explosives, the United Alkali Company, and British Dyestuffs Corporation
established its head office at Millbank in London in 1928. In its first year turnover
was 27 million.

In the 1920s and 30s, the company played a key role in the development of new
chemical products, including the dyestuff phthalocyanine (1929), the acrylic
plastic Perspex (1932.

14
 Akzo Nobel N.V., trading as Akzo Nobel, is a Dutch multinational company, active
in the fields of decorative paints, performance coatings.

Specialty chemicals. Headquartered in Amsterdam, the company has activities in

more than 80 countries, and employs approximately 46,000 people. Sales in 2015
were EUR 14.9 billion. Following the acquisition of ICI, the company has restructured
on 2 January 2008, and rebranded itself on 25 April of the same year.

This part of the business is mostly geographically organize

Europe, Middle East and Africa, Latin America, Asia.

Akzo Nobel has a long history of mergers and divestments. Parts of the current co
company can be traced back to 17th century companies. The milestone mergers and
divestments are the formation of AKZO in 1969.

Market Share of Top Brands of Indian Paint Companies

15
Market Share of Top Indian Paint Companies

18% Asian Paint

Kansai Nerolac Paint
ICI Paint
11% Akzo Noble Paint
54% Berger Paint
2%

16%

Management Team 1.8

S.NO Name of the Member Position

1 Mr. Abhijit Roy MD &CEO

16
 2 Mr. Aniruddha Sen Sr. Vice President

3 Mr. Srijit Das Gupta Director, Finance

4 Mr. Bhabesh Bera Sr. Vice President R&D

5 Mr. Sandip Mitra Sr. Vice President Sales & Marketing

6 Mr. Deepak Misra Vice President IT

7 Dr. Prosanta Kumar Ghose Vice President- Manufacturing

8 Mr. K. K. Sai Vice President Marketing, Retail

9 Mr. Indrajit Amal Majumdar Vice President Sales, Retail

10 Mr. Subhashish Das Vice President HR & Personal

11 Mr. Sudip Das Gupta Sr. Genral Manager Sales &

Marketing
12 Mr. Bijoy Mukherjee Powder Coating Sales & Marketing

13 Mr. Dinesh Kumar Virmani Material

Global Group Presence 1.9

Apart from operations in Russia, with a production facility at the Berger

manufacturing unit at Krasnodar, Berger has also expanded its footprint in Nepal by

17
 setting up a second unit. Today, Berger's sister company in Bangladesh is the
dominant leader, with over 65% market share. In keeping with the Company's
dynamic growth plan, Berger has also acquired Bollix SA of Poland, a leading
provider of External Insulation Finishing Systems (EIFS) in Eastern Europe.

As Berger continues to grow internationally, it also continues to be the second largest

paint company in India.

Berger is the lone supplier to Nuclear Power Plants with its protective coatings. The
automotive sector, be it cars or bikes, is primarily ruled by Berger's automotive
coatings.

Luxury cars, including Mercedes, make use of Berger's products. Companies like
Nokia use Berger's services as well.

Berger has also tied up with Becker of Sweden to manufacture coil coatings for steel
surfaces.

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19
Berger's presence in India consists of factories in 7 locations, spread over all four major
regions of the country. Besides this, Berger has its presence in over 80 locations all over the
nation, and a dedicated sales team in all locations with an empowered support staff to cater to
the customer's every need

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 Landmark Project 1.10

The Bandra Skywalk Project Mumbai

Hotel Le Meridians, Delhi (1997-1998)

TAPMI, Manipal

Hotel Shangri La, Delhi (1996-1997

Mantri Greens, Bangalore

Akshardham Temple, Delhi(2002)

Calcutta Club, Kolkata

Bengaluru International Airport - Bangalore

21
Cognizant, Chennai

Eden Gardens - Kolkata

The CSI Airport - Mumbai

Gold Souk Grande, Cochin

City Centre II, Rajarhat, Kolkata

All India Institute of Medical Sciences (AIIMS) - Delhi

Commonwealth Games Village - Delhi

Award and Certification 1.11

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 10th Annual Construction World
Global Award 2012

Builder Information Bureau (BIB)

2012 Leadership in Paint Category

Readers Digest Gold Award- 2008

Most Trusted Brand

23
Best Supplier Award Outstanding
Contribution in Product
Development 2005

Fastest Growing Paint Company

Construction World NICMAR
Award

Certificate

24
 Certificate

Certificate

Certificate

25
Certificate

Certificate

Certificate

26
 Internal Operation 1.12

Apart from operations in Russia, with a production facility at the Berger manufacturing unit
at Krasnodar, Berger has also expanded its footprint in Nepal by setting up a second unit.
Today Bergers sister company in Bangladesh is the dominant leader with over 65% market
share. In keeping with the Companys dynamic growth plan, Berger has also acquired Bollix
SA of Poland, a leading provider of External Insulation Finishing Systems (EIFS) in Eastern
Europe. As Berger continues to grow internationally also continues to be the second largest
paint company in India.

Policies 1.13

Quality Policy

We at Berger Paints are committed to provide full satisfaction to our customers with respect
to Quality, Reliability and Delivery and attain Quality Leadership for all products that are
offered by us. We shall achieve this goal by:

Establishing a Quality Management System conforming to International Standards.

Institutionalizing a culture of "Getting it Right, First Time."

Upgrading our Technology continuously to meet expectations of customers.

Planned and structured Training and Development Programmers for all employees.

Creating an environment which encourages team effort and where each individual's
contribution is recognized and valued.

Remuneration Policy

Pursuant to the revised Clause 49 of the Listing Agreement, The Remuneration Committee is
to recommend to the Board a policy relating to the remuneration of the Directors, Key
Management Personnel and other employees.
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The Policy is as under:

Employees

In determining the salaries of employees, including the Managing Director, Executive

Directors and Key Management Personnel, other than those who are unionized, the guiding
principle will be retaining and rewarding performers. Meritocracy and usefulness to the
Company and comparable costs for obtaining similar services from other sources will be
given due consideration. A robust appraisal system will be in vogue for the purpose.
Remuneration will be fair and equitable and in accordance with applicable laws. Salary of the
employees will contain a suitable variable part.

The overall impact of revision in salaries every year will be approved by the Board as part of
the year's budget.

Non- executive Director

In terms of Section 197(6) of The Companies Act, 2013, a director may be paid remuneration
either by way of a monthly payment or at a specified percentage of the net profits of the
company or partly by one way and partly by another.

Shareholders of the Company, at its meeting held on 2nd August, 2012, resolved that the
Directors of the Company, who were neither in whole time employment nor Managing
Director would be paid a commission of 1% of the net profits of the Company, subject to a
limit of Rs.1 Crore in a year. The commission is to be distributed in a manner determined by
the Board. This resolution is valid for a period of five years in accordance with the terms of
the provisions of Section 309 of the Companies Act, 19

The Directors, other than those in whole time employment or Managing Director, will be paid
commission not exceeding such amount as is allowed in terms of section 197 of The
Companies Act, 2013 and approved by the shareholders. The exact amount to be paid to each
Director and the time of such payment will be determined by the Board.

Executive Directors

28
Executive Directors, who are also related parties, by virtue of being a relative of another
Director or a key management personnel will be paid remuneration in accordance with
Section 188 of The Companies Act, 2013 and the relevant Rules. Shareholders' approval will
be sought wherever necessary and the Remuneration Committee will finalize the salaries
every year within the prescribed limits. Such Directors, if they are also promoters, will not be
entitled to stock option plans.

Managing Director and other Executive Director

The ceiling of remuneration of the Managing Director and Executive Directors, other than
those mentioned at (2) above, will be determined by the shareholders, if required by law. If
such shareholders' approval is not required, the ceiling will be determined by the Board. The
Remuneration Committee will finalize the remuneration every year within the prescribed
limits based on market rates and industry standards. Care will be taken to align reward with
actual performance. The Managing Director and such Executive Directors may be granted
ESOP and similar benefits, as are prevailing, subject to necessary approvals, by the
Remuneration Committee.

Key Management Personnel (KMP)

The yearly remuneration of KMP will be finalized by the Managing Director within the limits
/ guidelines prescribed by the Board and, if necessary by law, the Remuneration Committee,
based on market rates and demand, industry standards, job responsibility and performance.
KMP may be granted ESOP and similar benefits, as are prevailing, by the Remuneration
Committee.

Managers and Executives

The salaries and periodicity of revision of Managers reporting to the Managing Director will
be determined by the Managing Director after consultation with the Head of HR and those of
other Managers and Executives, by the Head of HR, in consultation with the Managing
Director, based on need of the Company and performance, job responsibilities, qualification,
experience and location of the employees. The salary of Head of HR will be determined by
the Managing Director based on the above criteria. Managers may be granted ESOP and
similar benefits, as are prevailing, by the Remuneration Committee.

29
 CSR POLICIES 1.14

Berger Paints India Limited ("the Company") recognizes that an enterprise and the society in
which it operates are mutually dependent on each other and the growth of the industry is
proportional to the equitable development of the country, its environment and its people,
irrespective of religion, race, caste, creed and gender. The Company also believes that all
round development can be brought about by paying attention to regions, groups and people
which are backward and have special needs and by helping citizens to acquire useful skills.

To this extent, Berger Paints India Limited will devote resources, in the manner
recommended by its CSR Committee and approved by its Board of Directors in accordance
with the provisions of law for fulfilling the aforesaid objective in the manner laid out in
Schedule VII to the Companies Act, 2013, with particular stress on areas around which the
Company operates.

To this extent, the Company will support or undertake measures by established and reputed
agencies and Non-Government Organizations, Central and State Governments and other
agencies or the Company itself, for:

Eradication of hunger, poverty and malnutrition

Implementation of measures for reducing inequality faced by socially and

economically backward groups

Promotion of preventive healthcare

Promoting sanitation

Making available safe drinking water

Promoting education including special education

30
 Promoting employment enhancing vocational skills among citizens including
children, women, elderly, differently able persons

Promoting livelihood enhancement projects

Promoting gender equality and empowerment of women

Promoting setting up of homes for women and orphans, old age homes, day care
centers and such other facilities for senior citizens

Ensuring environmental sustainability, environmental balance, protection of flora and

fauna, animal welfare, agro forestry, conservation of natural resources and
maintaining quality of soil, air and water

Protection of national heritage, art and culture including restoration of buildings and
sites of historical importance and works of art, promotion and development of
traditional arts and handicrafts

Setting up and running of public libraries

Measures for benefit of armed forces veterans, war widows and their dependents

Promotion of rural sports and training for nationally recognized sports, Paralympics
sports and Olympic sports

Providing funds provided to technology incubators located within academic

institutions which are approved by the Central Government

Promotion and setting up of Rural Development Projects

Promotion of sporting activities

Promotion of cultural activities

Support to well-known charitable institutions

Support to infrastructural facilities of establishments for public services such as Fire

Stations and hospitals, institutions including schools and colleges, research and
scientific institutions, organizations for promoting sports, art and culture, run or
supported by the Government or by reputed NGO's.

To undertake or support any activity for common good and benefit of the society and
its people, promotion of inclusive growth and equitable development and
enhancement of human development index including but not limited to development
of infrastructure, housing and habitation, energy efficiency, education, roads,
healthcare, sewerage, beautification of surroundings, preventive health care, waste
management, water conservation, community development, etc.

31
Activities undertaken in the normal course of business of the Company or only for benefit of
the employees and their families shall not qualify as CSR under this Policy. However, if
employees and their families get benefits by an activity which is largely meant for the outside
community or society, then such activity, if otherwise qualified, will count as a CSR activity.

Since it may be logistically difficult for the Committee to meet for approval of every
proposal, the Secretary of the Committee will send all proposals which are received in
between meetings for approval of the Committee by circulation.

The activities can be undertaken by the Company itself or by way of support including
monetary assistance, providing coatings and surface finishing products and painting and wall
finishing services and providing other goods, facilities and services, as may be deemed fit by
the Committee.

32
Organization Structure 1.15

33
 Product of Berger Paints 1.16

1. Interior Coatings

34
 Silk

Easy Clean

Rangoli

Bison Distemper

Bison Acrylic Distemper

2. Exterior Coatings

Weather Coat All Guard

Weather Coat Smooth

Walmasta

Durocem Extra

3. Wood Coatings

Polyurethane Finish

Melamine Finish

4. Construction Chemicals

Cement Mix Plus

Latex Shield 2K

Dampshield 2K

Advanced Latex Plus

Latex Plus

Crack Fill Paste

35
 5. UnderCoatings

BP White Primer

BP Cement Primer

Breathe Easy Primer

Weather Coat Exterior Primer

Red Oxide Primer

Bison Wall Putty

Happy Wall Acrylic Putty

Berger Paints is the second largest paints company in India with a wide portfolio of paints
and tailor-made services in every paint segment. Berger Paints offers various products for
Home Users, Professional Users and Industrial Users.

Products:

Interior Wall Coatings: Berger Paints has a range of designer finishes, interior
emulsion and interior wall distempers.

Silk Illusions, Easy Clean, Rangoli Total Care, Bison Acrylic Emulsion and Bison
Distemper to name a few.

Exterior Wall Coatings: Berger Paints has a range of exterior emulsions and
texture finishes like WeatherCoat All Guard, WeatherCoat Longlife, Walmasta,
WeatherCoat Texture, Tartaruga etc.

Berger Metal and Wood Paints: Berger Paints has a variety of enamels and clear
wood range like Breathe Easy, Luxol, Woodkeeper, Imperia.

Protective Coating: Berger Protection is a protective coating range from Berger

Paints

36
 that helps prevent corrosion of concrete or steel substrates. Berger Protecton
Range of Coatings include Chlororubber, Epoxies, Inorganic Zincs, Polyurethane,
Poly-siloxanes, High temperature resistant coatings, Anti-carbonation coatings,
Road marking, Airfield marking, Concrete coatings, Rebar coatings, Floor
coatings and Green Coatings.

Undercoats: Berger Paints has a range of quick drying undercoats like Cement
Primer (WT & ST), White Primer, Illusion Sealer, Weathercoat Exterior Primer,
Bison Wall Putty etc.

Construction Chemicals by Berger Paints include products like Crack Fill Paste,
Latex Plus, Latex Shield 2K, Dampshield 2K, Tile Adhesive Plus, Cementmix
Plus and Tile Adhesive.

Services

Home Users: Facilities and services provided for home users include Express
Painting, Preview Facility, Virtual Painter and Paint Calculator.

Professional Users: Berger Prolinks for recommending products and

processes, Projects for residential, commercial, healthcare and hospitality,
educational, industrial, religious and other public spaces.

Expert advice and other professional services like project coordination, site
audit and inspection, consultancy, bulk purchases etc.

Industrial Users: Services offered for industrial use include GI & Automotive Coatings,
Powder Coatings and Protective Coatings.

37
CHAPTER - 2

38
39
 Introduction

Company Profile 2.1:

The driving forces of Berger Paints - reflect the very spirit of its founder Lewis Berger - who
laid the foundations of brand Berger way back in 1760 in the UK. With modest beginnings in
India in 1923, today, Berger Paints India Limited is the second largest paint company in the
country with a consistent track record of being one of the fastest growing paint companies,
quarter on quarter, for the past few years.

Undergoing a number of changes in ownership and nomenclature in its 88 year old history in
India, the company has come a long way. Starting out as Hadfield's (India) limited, it had just
one factory in Howrah, West Bengal. By the close of 1947, Hadfield's was acquired by
British Paints (Holdings) Limited, UK and came to be known as British Paints (India)
Limited. In 1983, the name of the Company was changed to Berger Paints India Limited.
Currently, the majority stake is with the Delhi based Dhingra brothers. Berger Paints has
established itself through a long course of time.

Berger Paints India is headquartered at Kolkata, with 10 strategically located manufacturing

units and about 110 stock points. The company also has an international presence in 4
countries (Nepal, Bangladesh, Poland and Russia). With employee strength of above 2800
and a countrywide distribution network of 25,000+ dealers, Berger is acclaimed as a game
changer in the sector with a vibrant portfolio of paints and tailor-made customer services in
every paint segment

40
 History 2.2:

The name Berger or Lewis Berger is today synonymous with color worldwide. But actually
the origin of the name dates back to over two & a half centuries in England in 1760, when a
young color chemist named Lewis Berger, started manufacturing in Europe, 'Prussian blue'
using a secret process that every designer and householder coveted. Mr. Berger perfected this
process & art of the blue color, which was the color of most military uniforms of that time.
Enriched by the imagination of Lewis Berger, the unending quest for creation and innovation
in the world of color & paints still continues

The history of Berger Paints India Limited as a company started in 1923 as Hadfield's (India)
Limited which was a small colonial venture producing ready-mixed stiff paints, varnishes and
distempers setup on 2 acres of land in one of India's first industrial towns close to Kolkata in
Howrah, Bengal. Subsequently in 1947, British Paints (Holdings) Limited, an international
consortium of paint manufacturing companies bought over Hadfield's (India) Limited and
thus the name changed to British Paints (India) Ltd. The gentleman who took over, as its first
managing director was Mr. Alexander Vernon Nib let, an Englishman who was later on
followed by Mr. Alfred Godwin in 1962.

Further in the year 1965, the share capital of British Paints (Holdings) Limited was acquired
by Celanese Corporation, USA and the controlling interest of British Paints (India) Ltd was
acquired by CELEURO NV, Holland, a Celanese subsidiary

Subsequently in 1969, the Celanese Corporation sold its Indian interests to Berger, Jenson &
Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of
the worldwide BERGER group having its operations across oceans in numerous geographies
and this marked the beginning of Lewis Berger's legacy in India which the company would
later take forward to enviable heights. From 1973 the company entered into one of its
dynamic phases of business with introduction of new generation products in the industrial,
marine and decorative segments under the table leadership of its first Indian Managing
Director Mr. Dongargaokar Madhukar

41
Year 1976 was another turning point in the history of the company when the foreign holding
in the company was diluted to below 40% by sale of a portion of the shares to the UB Group
controlled by Mr. Vittal Mallya. The reins of the company were taken over by Mr. Biji K
Kurien as its Chief Executive & Managing Director in the year 1980. Finally in the year
1983, the British Paints (India) Limited, changed its name to Berger Paints India Limited.

The entire 80's & 90's saw the launch of many new products from company's stable such as
premium emulsions and high quality acrylic distempers. The COLOUR BANK tinting system
was launched through which the consumer could select from a range of over 5000 shades

Again the fortunes of the company changed hands in 1991 with UB Group's stake in the
company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra & Mr.
G.S.Dhingra and their associates of the UK Paints Group. Presently Dhingras' control a
majority stake of almost 73% in Berger Paints India Limited, a professionally managed
organization, headquartered in Kolkata, Mr. Subir Bose, a 10-year company veteran, took
over as Managing Director on 1 July, 1994. Completing a challenging 18 year stint at the
helm with immense success, Mr. Bose retired on 30 June, 2012, handing over the reign of the
company to Mr. Abhijit Roy. Today the stewardship rests with the current Managing Director
Mr. Abhijit Roy

1920 On December 1923, Mr. Hadfield, an Englishman set up Hadfield's (India) Ltd, a
small paint company in Calcutta.

1940 James Wilfred Adamson, founder of the British Paints Organization, embarked on
his career as a traveling salesman.

1950 Sales offices were opened in Delhi and Mumbai and in 1951 a depot was started in

42
 Guwahati. Sales rose to Rs.6 million in 1952.

1960 Mr. R. A. Godwin took over as the Chairman & Managing Director in 1962 and
initiated further modernization

1970 Mr. D. Madhukar took over as the Managing Director in the year 1973.

1980 Mr. Biji K. Kurien takes over as Chief Executive in 1980.

1990 BERGER PROLINKS, a service aimed at providing paint and application related
information to professionals.

2000
In the new millennium Jenson & Nicholson, Nepal was acquired as a 100%
subsidiary and renamed Berger Jenson & Nicholson, Nepal.

Vision 2.3

To be the most admire Indian paint and coating Solution Company with globally recognize
competencies

Mission 2.4

43
To maximize shareholder value by developing and delivering innovative and best solution for
our customers, consistently outperforming our peers and providing a dynamic and
challenging work environment for our employees.

Board of Directors 2.5

Mr. Kuldeep Singh Dhingra

(Chairman)

44
Mr. Abijeet Roy

MD & CEO

45
 Mr. Pulak Chandan Prasad

(Director)

Board of Committees 2.6

Audit Committees

1. Mr. Mr. Dhirendra Swarup (Chairman)

2. Mr. Gurbachan Singh Dhingra
3. Mr. Pulak Chandan Prasad
4. Mr. Kamal Ranjan Das

Compensation & Nomination & Remuneration Committee

1. Mr. Kamal Ranjan Das (Chairman)

2. Mr. Kuldip Singh Dhingra
3. Mr. Pulak Chandan Prasad

Shareholders' Committees

46
 1. Mr. Abhijit Roy (Chairman)
2. Mr. Kamal Ranjan Das
3. Mr. Srijit Dasgupta
4. Mr. Aniruddha Sen

CSR Committee

1. Mr. Kuldip Singh Dhingra (Chairman)

2. Mr. Abhijit Roy
3. Mr. Kamal Ranjan Das
4. Mr. Kanwardip Singh Dhingra
5. Mrs. Rishma Kaur
6. Mr. Srijit Dasgupta*
7. Mr. Anil Bhalla*
8. Mr. Aniruddha Sen

About Topic 2.7

STUDY THE SCOPE AND OPPORTUNITIES FOR BERGER PAINT LTD. IN

GURUGRAM CITY

Market Share: Firstly my research topic is concerned to know about the market share
because it identified the dealers view about the paint companies so it means it automatically
given idea about the market share.

If dealers are happy and give positive attitude toward Berger paint that mean he/she is happy
with the dealers and purchase product more and time to time so it represent the market share
of the Berger paint as well as all the major brand of the Paint industries

47
Service Quality: In my research topic it also include to find out the best service provide by
the any companies such as Berger, Asian, ICI Dulex or Nerolac

Product Quality: In my research work and selected topic we can also the find which
companies provide best quality of the product as per the dealers view. Dealers view because
final customer they cannot define the little bit difference in different brands because there is a
very minor differences between the different brands

Overall Performance and Satisfaction: this topic provide overall performance of different
brands of paint industries and satisfaction of the dealers with te paint companies

CHAPTER - 3

48
49
 Research Methodology 3.1

The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication, research, interview, survey and other
research techniques, and could include both present and historical information

Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompasses concepts such as philosophical or theoretical
frameworks, theoretical model, phases and quantitative or qualitative techniques.

A methodology does not set out to provide solutions - it is, therefore, not the same as a
method. Instead, a methodology offers the theoretical underpinning for understanding which
method, set of methods, or best practices can be applied to specific case, for example, to
calculate a specific result

Research Objective 3.2

Primary objective of my research is to know about the dealers view and thinking
about the major paint company

The secondary objective is to know the brand poisoning in the mind of dealers about
the paint company which is created by the paint companies through product quality,
service, supply system and show on

50
 Research Design 3.3

Dealers view, test and preferences through Exploratory research design

Primary Data 3.4

Primary data are those data which collected by researcher or investor first time and it is
newly. It means it is not collected by someone else or that data are not used which is collected
by someone else.

Primary data are collected through some techniques:

Interview Method
Questionnaire Method
Observation Method
Schedule Method

In my research I was collected the primary data to using my own afford and skill through
Questionnaire Method and Personal face to face interview method

Secondary Data 3.5

Secondary data are those data which is not collected first time by the researcher which is
already have been collected by someone else.

51
Those data are taken by the researcher for analysis purpose only

Secondary data are collected through using these techniques:

Internet
Magazine
News Paper
Any other Research Report
Government Published Report

In my research I was collect secondary information through Internet

Data Presentation 3.5

Primary and Secondary data which is collected by me for the completion of my research
work is presented in Pie chart, Bar chart and Colum chart.

Sample Area 3.6

Sample area is Gurugram City like some sactor

Sector - 45
Sector - 46
Sector - 52
Sector - 53
Sector - 54
Sector - 56

52
 Sample Size 3.7

Sample size was taken by me from 6 socites.

I was taken 4 or 5 from each sample area.

Sampling Techniques 3.8

There are some sampling techniques are used by me:

Quota Sampling
Simple random sampling

53
CHAPTER - 4

54
 Data Analysis and Graphical Presentation 4.1

Statistics
Q.1 Q.2 Q.3 Q.4 Q.5 Q.6 Q.7 Q.8
NO. Valid 30 30 30 30 30 30 30 30
Missing 0 0 0 0 0 0 0 0

Q.1. what year you did paint last time your society?

Year Frequency Percentage

2000-2004 1 3.33
2005-2008 3 10
2009-2012 13 43.33
2013-2016 13 43.34
Total 30

55
 SOCIETY

3% 10%

2000-2004
43%
2005-2008
2009-2012
43%
2013-2016

Data Interpretation: From the above data I had found that 44% Society was painted in
2013-2016 and 43% Society was painted in 2009-2012 and other 13% Society was painted in
2000-2008.

Q.2 which company did you service?

Company Frequency Percentage

Asian 5 16.66
Berger 1 3.33
Dulex 4 13.34
Nerolac/Dealer 20 66.66
Total 30

56
Data Interpretation: From the above data I had found that the Nerolac is the major company
which is used by society. Asian have second position and Berger have only 3% positioning in
the society.

Q.3 why you had selected this company?

Reason for Frequency Percentage

selection
Cost efficiency 15 50
Durability 6 20
Good services 8 26.66
Automatic tools 1 3.34
Total 30

57
 REASONS

Cost efficiency Dutability Good services Autometic tools

3%
27%

50%

20%

Data Interpretation: From the above data I had found that cost efficiency and durability is
the most reason behind select that particular company. Society want to good services by Paint
Company.

Q.4 The satisfaction level from services of this company?

Level of satisfaction Frequency Percentage

Highly satisfied 9 30
Satisfied 16 53.33
Dissatisfied 3 10
Highly Dissatisfied 2 6.67
Total 30

58
 SATISFECTION LEVEL

7%
10%
30%

HIGHLY SATISFIED SATISFIED DISSATISFIED HIGHLY DISSATISFIED

53%

Data Interpretation: From the above data I had found that 53% society satisfied with his
paint company and there is unsatisfaction level was only 10%.

Q.5 When will paint next time?

Repainting plan Frequency Percentage

Within 1 year 4 13.33

2-4 years 5 16.67
5-7 years 3 10

59
 Above 18 60
Total 30

REPAINTING PLAN

13%

17%

WITHIN 1 YEAR 60% 2-4 YEARS 5-7 YEARS ABOVE

10%

Data Interpretation: From the above data I had found that 60% society not need to
repainting till 7 years and 13% society want to repaint in current year i.e. 2016.

Q.6 Do you know about Berger Paint Company?

Frequency Percentage

60
 About the Berger
Yes 14 46.67
No 16 53.33

ABOUT BERGER

47%
53%
YES NO

Data Interpretation: From the above data I had found that 53% society they do not know
about services of Berger Paint Company.

61
Q.7 how do you know about Berger Paint Company?

Source of Frequency Percentage

awareness

Advertisement 16 53.33
Past uses 2 6.67
Word of mouth 12 40
Survey of the Berger 0 0
paint
Total 30

Source of awe rne ss

40%

53%
Advertisment Past uses Word of mouth Survey of the Berger paint

7%

62
Data Interpretation: From the above data I had found that only advertisement and word of
mouth is the one of the most reason for awareness about Berger Paint Company.

Q.8 what is reason for unawareness about Berger Paint Company?

Reasons of absent Frequency Percentage

of awareness about
Berger paint

No 1 3.33
advertisement
No past used 16 53.33
No survey 13 43.34
Total 30

63
 ABSENT OF AWERNESS ABOUT BERGER PAINT

3%

43%

No advertisment No past used 53% No survey

Data Interpretation: From the above data I had found that Berger Paint Company should to
do survey in the society for create awareness about Berger paint in society.

Q.9 Will you like to Berger paint for repainting your Society?

Frequency Percentage
Prefer Berger paint

Yes 18 60
No 12 40
Total 30

64
 PREFER BERGER PAINT

40%

Yes No
60%

Data Interpretation: From the above data I had found that 60% society wants to know
repainting from Berger Paint Company.

Q.10 what is your expectation about Berger paint company?

Expectation from Frequency Percentage

Berger Paint

65
 Cost efficiency 3 10
Good quality 15 50
Durability 9 30
Best service 3 10
Total 30

EXPECTATION FROM BERGER PAINT

10% 10%

30%
Cost efficiency Good quality Durability Best service
50%

Data Interpretation: From the above data I had found that good quality and durability is
major expectation from Berger paint.

Findings

66
So as for my research work I was analyzed, calculate my whole data to covert it meaningful
information for compulsion my research objective and after comparing cross analysis and
also after using graphical presentation I was found certain things which is as fallow..

Asian paint is a major brand which influenced dealer as well as society in Gurgaon
city

Berger Paint is a paint company which is 2nd major brand in Gurgaon city

Asian paint is major brand in all segment such as service providing, overall
performance, and as per the demand point of view of the dealers, while Berger paint
have 2nd rank.

There is scope for Berger Paint in societies

Most of the customer dont know about the services of Berger Paint

Societies are wanted to some services for the painting such as cost efficiency
durability

Most of the society used DANA paints which is have long time durability.

67
 SWOT Analysis 4.4

According to my study of the paint companies I feel some SWOT of Berger paint which I
observe in the time of survey. I observe certain things when I meet the dealers of Berger

1. Strength

With nearly one fifth market share and ranked one of the top two in India.
Strong Supply chain network spanning throughout the country with 7 manufacturing
facilities, 85 depots, 2,800 employees and over 25,000 Dealers.
It provides with high quality products and as very high market space both in terms of
visibility and sales.
Berger Paints has excellent brand perceptions and brand awareness amongst its
potential customers

2. Weakness

Dependences on decorative segments.

Market Rate Problem.
High staff Turnover.
In effective advertisement and promotional activities.

3. Opportunities

Strong growth Potential in India owing to urbanizations.

Product Diversification.
International Expansion.

4. Threats

Stiff competition.
New entrants in the industry and local companies.

68
CHAPTER -5

69
 Recommendations 5.1

As per my research findings and observation I can recommend certain things which may be
helpful for the Berger paint company in Gurugram region.

Most of the societies are dont know about the services of Berger paint so I
recommend the Berger paint company (Gurugram) that Berger Company should have
to try to create awareness through Survey and Advertisement.

Company should provide cost effective services.

Berger paint company should try to improve service quality for attracting the
customer because Asian paint provide best quality of service to dealers as well as
customer that is why he is a major company in Gurgaon region.

He should try to do more effective advertising through local newspaper or local

media channel because it aware the customer and demand may will increase in future
as comprising to Asian paint

70
CHAPTER -6

71
 Limitation and Scope of the Study 6.1

Limitation:

Societys Managers they dont have enough time to response properly

Some Managers they do not ready to fill the questionnaire that is why I was used
questionnaire as schedule and its take more time

Exploratory research survey take a long time and 45 days not enough for this study

Some Managers they think me as a company employee and they dont response

It was coastally because the each sample area are wide distance to other sample area

It was tuff to handle a dealers and take response properly

Only 31 Managers have been visited, which comprises a very small sample

72
 Scope:

This study can be used by the company to convert more customer into dedicated
Berger Paints customers.

Meeting Customer needs

Make a quantitative research and analysis of the effectiveness of the advertisement of

Berger Paints.

Helpful in making Marketing Strategy

This study will also helpful for improving service quality, supply system, payment
mode

This study report also helpful for developing new marketing strategy

73
CHAPTER - 7

74
 Bibliography 7.1

http://en.wikipedia.org/

http://www.slidesshare.net/

http://www.bergerpaints.com/

http://www.scribd.com/

Book of Research Methodology ( C.R. Kothari)

75
 Annexure 7.2

S. NO. NAME OF SOCIETY ADDRESS CONTACT NO.

1. Avrvawa Sector-56 1244207880

2. Park View Sector-56 9859843139

3. Devinder Vihar Sector-56 9810499478

4. Shristhi Apartment Sector-56 9910468091

5. Aravali Homes Sector-54, Plot no. GH-89 9958688664

6. Jasminum Society Sector-45, Plot no. GH-4 8010357060

7. Apex Society Sector-45, Plot no. GH-3 9911857368

8. Shree Ganesh Society Sector-45, Plot no. GH-2 9953843558

9. Royal Presidency Sector-45, Plot no. CGHS-5 8470021128

10. Alankar Society Sector-56 9650799468

11. Princeton Estate Sector-53, DLF Phase -5 7042497357

76
12. Carlton Estate Sector-53, DLF Phase -5 9818440932

13. Wellington Estate Sector-53, DLF Phase -5 9599184508

14. Icon Condominium Society Sector-53 1244225990

15. Pinnacle Condominium Sector-53 1244228770

16. Suncity Heights Sector-54 9958924819

17. Orchid Gardens Sector-54 9910913326

18. Krishna Society Sector-54, Plot no. CGHS-5 9958596078

19. Sunischit Society Sector-54, Plot no.GH-96 9911394286

20. Bhawai Society Sector 54, GH-91 9210076061

21. The Cedar Estate Sector-54 9643073574

22. Karam hi Dharam Sector-55, CGHS GH-84 8826749705

23. New Sathi apartment Sector-54, Plot no.- 92 9971880951

24. Shree Arihant Apartment Sector-54, Plot no.- 93 9718547028

25. The Shiv Shakti Society Sector-54, Plot no.- 94 7503978566

26. Golf Link Apartment Sector-54, Plot no.-95 9911188852

27. New Anand Apartment Sector 56, Plot no -47 8860256060

77
28. Varun Society Sector 52, Plot no- GH-3 9599586673

29. Raj Villas Sector 52 9899385273

30. Green Homes Sector 52 9871391346

31. The Castle Apartment Sector-56, Plot no. GH-6 9811614616

78
 Questionnaire

Dear sir/maim,

I am student of MBA 2 nd Semester in Quantum School of Business and currently

doing summer internship in Berger Paint Company and undertaken a Market survey about identify
the scope of exterior painting in residential societies in Gurgaon city and requesting you to provide
the below given information for completion of my research work.

Name of society

Name of contact person ..

Address ..

Q.1 What year you did paint last time your society?

Between 2000 2004

Between 2005 2008
Between 2009 -2012
Between 2013 2016

Q.2 Which company did you service?

Asian Paint
Berger Paint
Dulex
Nerolac

Q.3 Why you had selected this company?

79
 Cost efficiency
Durability
Good service
Automatic tools

Q.4 The satisfaction level from services of this company?

Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied

Q.5 When will paint next time?

Within 1 year
Between 2 to 4 year
Between 5 to 7
Above

Q.6 Do you know about Berger Paint Company?

Yes
No

Q.7 How do you know about Berger Paint Company?

Advertisement
Past uses
Word of mouth
Survey of the Berger Paint

Q.8. What is reason for unawareness about Berger paint company?

No advertising
No past uses
No survey in your society

Q.9 Will you like to Berger paint for repainting your Society?

Yes
No

80
Q.10 What is your expectation about Berger paint company?

Cost efficiency
Good quality
Durability
Best service

81