Opportunities and Limitations of Ident Design

Opportunities
Creation of Corporate Identity
Combination of color schemes, designs, words, etc., that a firm employs to make a
visual statement about itself and to communicate its business philosophy. It is an
enduring symbol of how a firm views itself, how it wishes to be viewed by others,
and how others recognize and remember it. Unlike corporate image (which is 'in
there' changeable mental impression), corporate identity is 'out there' sensory-
experience conveyed by things such as buildings, dcor, logo, name, slogan,
stationery, uniforms, and is largely unaffected by its financial performance and ups
and downs in its fortunes.
Corporate-identity is
either strong or weak (not
positive, negative, or
neutral like a corporate
image) and is more or less
permanent unless
changed deliberately.
An example of a corporate
identity is McDonalds.
McDonalds was founded
on May 15, 1940. Its logo
has changed only a small amount of times, this makes the company easier to
recognise as its logo is easy to remember.

Branding of Content
Branding is key to a successful ident as brand
awareness is key to build an audience for a
channel. For successful branding the ident would
need to be easy to remember and have the logo on
it. If the branding is done really well then the same
sort of ident could be used to advertise sister
channels like how sky can advertsise all of its
channels at once because they all have similar
logos and idents. The logo should be placed at the end of the TV ident as that helps
the viewer understand and remember what they just watched like how BBC 1s logo
has a circular motion at the end of the ident. The way I brand The Grid is crucial
to gaining an interest in the channel as my target audience is 18-30 I dont have
much to specify my channel to as it is a big age group that will have different
interests this means I will need to think carefully about how I brand my ident.
Appeal to Target Audience
It is important that a TV ident appeals to the correct
target audience as the target audience is what the
channel itself is based around. If the ident does
not connect with the target audience, it is less
likely to gain a big following as people may not
enjoy the ident therefore will think the channel will be
bad.

Encouragement of Brand Loyalty

To be able to encourage brand loyalty relies on how
recognisable the channel is. When creating an ident there must be
some kind of theme that links with the channel so that it helps
people in recognising what channel they are watching.

Creative Communication
Enhancing Ideas
To enhance my TV ident, I could change things within it like my logo design and
theme of the ident. People may start getting bored of the channels theme after it
has been the same for a while so to switch it up I could change things slightly, for
example how the BBCs logo has changed over the years from the Batwing logo to
the current logo.
 Pushing the Technology
Using technology to advance
your audiences interests is a
good way of pushing technology
within idents. The use of CGI is a
good example of how pushing
technology is used.

Creating Under Pressure of Time and Budget

Creating something under pressure can be hard but to help
keeping time you can spread out your tasks and use time
keeping methods like an ILP or Gantt Chart.

Appealing to a Target Audience

It is important that a TV ident appeals to the correct
target audience as the target audience is what the
channel itself is based around. If the ident does
not connect with the target audience, it is less
likely to gain a big following as people may not
enjoy the ident therefore will think the channel will be
bad.