Calli Arida

CA 200 MPS
11 February 2016

Brief Summary of Content and Target Audience for Canterbury Village

My idea for the content of my website is to explore the concept

of social media and democracy. They have many influences on each
other, both negative and positive. I would like to take a closer look at
some of the positives social media can have on democracy, particularly
for college age students. The few that come to mind are knowledge,
awareness and participation. Social media can be used as the medium
for college students (or anyone in general) to become informed of what
democracy in America means. Social media can allow them to become
aware of the many issues faced in democracy. Finally (at least for the
purpose of this website), social media can be the force students use to
get active in democracy by sharing their knowledge and awareness.
Social media has become a major platform for conversation and
students have the ability to bring democracy to the conversation.

When I think of a target audience the first thing that comes to

my mind is college aged students between the ages of 18 and 25. I
would like to directly aim my website at the population of people who
have just begun voting and who are primarily responsible for the
future. I think this is the generation that can really change the
conversation of democracy on social media.
I would also like to aim the website at a slightly younger
audience, one that does yet have to ability to vote but should still have
a say. I think it is important to get this population informed and talking
because they are also very crucial to the future of our country. The
sooner people can become knowledgeable, the more informed their
decisions will become in the future.
Another possible TA could be officials of democracy. I would
image they would be interested in the implementation of social media
in democracy especially geared towards the generation mentioned
above. The key to successful discussion on social media (or anywhere)
is proper knowledge. I would want to target this audience and gear
them towards providing the proper information.