QUESTIONNAIRE

Dear Respondent,

I am a MBA Student of Farook Institute of management Studies

and presently I am doing a Project on A study on dealers satisfaction level in
Palakkad and Malappuram districts with reference to RAFEEQUE WOOD INDUSTRIES,
CHEMMANIYODE, MALAPPURAM.I request to kindly fill the Questionnaire
below and assure you that the data generated shall be kept Confidential.

Name :

Address :

Mobile :

(Please () the respective option)

1. Experience in dealership
O 1-3 Years O 3-5 Years
O 5-7 Years O 7-9 Years
O More than 9 years

2. How long you are dealing with Rafeeque wood industries products?
O 1-3 Years O 3-5 Years
O 5-7 Years O 7-9 Years
O More than 9 years

3. How much volume you are purchased from Rafeeque wood industries?
O 0-50 Sheets O 50-100 sheets
O 100-150Sheets O150-200 sheets
O 200 n above sheets

4. What do you feel about the quality of Rafeeque wood industries products?
O Very good O Good
O Average O Satisfactory
O Poor
5. Rank the factor which enables you to be the dealer of Rafeeque wood industries products.
(Rank 1 to 6, 1- Most preferred and 6- Least preferred)
Promotional schemes
Quality
Company policy
Low price
Support
Capacity (HP)

6. What do you feel about the credit period given by Rafeeque wood industries?
O Very good O Good
O Average O Satisfactory
O Poor

7. What do you think about the promotional activities given by Rafeeque wood industries?
O Very good O Good
O Average O Satisfactory
O Poor

8. What do you think about the price of Rafeeque wood industries products?
O Very good O Good
O Average O Satisfactory
O Poor

9. What do you feel about the employee dealing with you in Rafeeque wood industries?
O Highly satisfied O Satisfied
O Average O Dissatisfied
O Highly dissatisfied

10. How do you feel about Rafeeque wood industries transportation?

O Highly satisfied O Satisfied
O Average O Dissatisfied
O Highly dissatisfied

11. What do you think about after sales service given by Rafeeque wood industries?

O Highly satisfied O Satisfied

 O Average O Dissatisfied
O Highly dissatisfied

12. Are you satisfied with the distribution system of Rafeeque wood industries?

O Highly satisfied O Satisfied

O Average O Dissatisfied
O Highly dissatisfied

13. Rank the types of promotional activities do you prefer with Rafeeque wood industries
products.
(Rank 1 to 5, 1- Most preferred and 5- Least preferred)

Discount
Gift
Credit
Offers
Prize

14. Which of the following media advertising are considered to be more effective?
O Print Media O Electronic media
O Internet O Radio
O Out door advertisement

15. Rank the factors that you expect from Rafeeque wood industries
(Rank 1 to 5, 1- Most preferred and 5- Least preferred)

Promotional schemes
Sales follow up
Service
Credit facility
Quality

16. Rank the Brands that you suggest your customer for buying
(Rank 1 to 5, 1- Most preferred and 5- Least preferred)
 Purple ply(rafeeque wood industries product)
EG ply
Green ply
Trojan ply
Time ply

17. What is your suggestion to the company for improving performance of sale?

O By the advertisement O By providing the discounting

O By improving quality O By increasing margin

18. Do you have any suggestion to improve the Brand Image of Rafeeque wood industries?

Ans;

19. Do you have any complaint about Rafeeque wood industries?

Ans;

..

21. What is the overall rating you give to Rafeeque wood industries products?
O Very good O Good
O Average O Satisfactory
O Poor

BIBILOGRAPHY
 Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileswara Jha(2013) Marketing
Management Dorling Kindersley(India) Pvt. Ltd.
C. R. Kothari, Gaurav Garg (2014) Research Methodology, Methods and Techniques
New age international publisher, New Delhi
Cooper, R.G., Edgett, S.J. (2009). Product Innovation and Technology Strategy, UK:
Stage-Gate International.
Barnes, D., (2008) Operation Management: An International Perspective. UK: Cengage
Learning EMEA.
Sharma D.D, Marketing Research, Sultan Chand and Sons, New Delhi, 1999.

Website:
www.rafeequewoodindustries.com
https://en.wikipedia.org/wiki/Plywood
http://www.apawood.org/apas-history